ENTERTAINMENT ZONE (EZ)
DOWNTOWN REVITALIZATION
2024-2026
What is an Entertainment Zone (EZ)?
Is a geographically defined public area, established by a local ordinance, that allows for enhanced entertainment and economic activity. A common feature is that it permits the sale of alcoholic beverages by licensed businesses, allowing patrons to consume them in outdoor public spaces like streets and sidewalks, creating a more open and festive atmosphere
Purpose of EZ
Economic Growth
Downtown Revitalization
(Support local businesses and downtown activation)
3. Vibrant Atmosphere
Legislative Background
•ABC Act regulates alcohol sales & consumption
•SB 76 (2023) allowed EZs in San Francisco
•SB 969 (2025) authorizes all California cities to create EZs •Requires enforcement coordination and biennial reviews
Key Requirements of SB 969
Only licensed establishments within a Zone may sell alcohol for public consumption.
Alcohol must be served in non-glass, non-metal containers.
No alcohol deliveries to consumers are allowed in the Zone.
Cities must consult with law enforcement prior to designation.
SURVEY RESULTS
41 RESPONSES
55%
YES
22%
UNSURE
of respondents expressed support for the creation of a designated Entertainment Zone for events such as First Friday, Magic Market, and summer festivals.
An additional 22% were undecided or wanted more information. 15%
NO
CONCERNS/ISSUES -SURVEY
Public Safety
Preserving a family-friendly downtown atmosphere.
Potential Litter issues
Loitering
Serving intoxicated customers- downtown
MAJORITY OF RESPONDENTS- FAVORED
Limit Entertainment Zone use to evenings and weekends.
Ensure clearly marked boundaries and visible supervision during events.
Implement age verification, sanitation protocols, and trash management measures
Wrist banding for age verification,
Mobile barriers for temporary street closures for larger events, Security staffing plans if needed, and real-time contact for each event, and Review during LTP Process & Management Plan
Bi-annual public safety review in coordination with FBPD.
POLICE DEPARTMENT COORDINATION
Zone Lead and 24/7 contact,
Security if needed, sanitation, and ABC compliance plans, Public notifications and signage, and
Incident reporting to FBPD within 24 hours
EZ MANAGEMENT PLAN
INITIAL ZONE LOCATION
LIMITED TO EVENTS - ONLY
Core of Fort Bragg’s CBD
300 and 400 block of Franklin Street
OPERATIONAL REQUIREMENTS
1. A City-issued Special Event Permit would be required for each activation; there would be no standing right to operate.
2. The zone would only be operational during defined hours (e.g., Fridays 12–9 PM; Saturdays 12–9 PM; Sundays 12-9 pm; and City-approved events).
3. All boundaries would be clearly marked with signage, barriers, and staff checkpoints. “No Alcohol beyond this point”
4. Only non-glass and non-metal containers would be permissible; branded wristbands or cups may be required for age verification.
5. ABC compliance measures, including “direct-to-Zone service” only. . 6. Security and post-event cleanup plans would be tailored to each event.
FEEDBACK & DIRECTION
1. Support for EZ? For Events Only?
Staff recommends piloting for City-approved Events only, including First Fridays
2. Operational Hours Recommendation?
3. Feedback on initial zone?
4. Management Plan Required with LTP or any other Special Conditions?
QUESTIONS & FEEDBACK