Strategic Plan 2024—2028+ 7
GOAL 1
INVIGORATE ECONOMIC OPPORTUNITY AND
COMMUNITY VIBRANCY
Create a vibrant community with a self-sufficient, diversified, year-round economy that provides affordable and market-rate housing, high quality education, local jobs, and digital connectivity for our residents and businesses to thrive in our coveted coastal landscape.
1A. Enliven Fort Bragg through local jobs and business success and develop a Business and Economic Plan that benchmarks and attracts diverse businesses to support our community
through enduring blue and green industries and elevates our City as an independent economy that serves local,
regional, national, and international sectors.
z Cultivate a diverse business climate that welcomes
innovation, entrepreneurship, and investment
by fostering strong relationships between
the City and business community to promote
investments through economic incentive
programs (e.g., TOT tax-sharing agreements,
financing taxing districts, capacity fee deferrals).
z Foster a business-friendly environment that
simplifies the regulatory process, partners
with business owners, and promotes policies
that encourage success for local businesses and
the community by providing additional City tax
revenue, increasing local business transactions, and
creating jobs.
{ Advocate for legislation that supports local businesses and tax revenue (e.g., Amazon taxes directed to Point of Sale). z Provide business support services, such as access to financing, technical and advertising assistance, and networking
opportunities, by prioritizing and incentivizing “buy-local” to foster entrepreneurship and innovation.
z Nurture regional focus on blue economy initiatives for economic growth, sustainable job creation, and improved livelihoods that support healthy ocean ecosystems. { Participate in the Noyo Ocean Collective (City of Fort Bragg, Noyo Harbor District, Mendocino College, Noyo Center for Marine Science, West Business Center, Sherwood Valley Band of Pomo Indians) to position our region for blue economy investment. { Support innovation and inspire solutions to climate related challenges. » Demonstrate Fort Bragg’s leadership in alternative water supply (e.g., Oneka wave powered desalination buoy).
» Investigate use of wave energy for alternative power.
Evening in the heart of Downtown
8 City of Fort Bragg
{ Establish an aquaculture economy that is both restorative to our ocean and commercial in nature (e.g., urchin/abalone farm to provide sustainable sea-to-sustenance foods at local homes and restaurants).
z Bring locals and visitors to Fort Bragg with a seasonal program featuring recurring activities that support artists and local businesses such as festivals, farmer’s markets, night markets, vendor fairs, and downtown concerts.
z Revitalize Fort Bragg consistent with the character of the community by supporting existing businesses and attracting a variety of local business ownership, supporting buyer empowerment, and creating employment opportunities to encourage spending within our local economy.
z Invest in our long-standing tourism economy by beautifying and improving our downtown with increased walkability, restroom facilities with signage, ample electric vehicle charging stations and off-site parking, and advertising statewide to increase visitors to Fort Bragg. { Develop educational posters and directional signs featuring Otis Johnson Park and other local attractions such as trails.
{ Support clean energy through continued development of electric public transit from offsite parking to downtown.
{ Partner with Noyo Harbor to promote recreational fishing and sightseeing. Consider exhibits along the river to attract travel (e.g., artificial habitats, raptor habitat). { Produce digital media such as a downloadable audio walking tour of historic Fort Bragg or a phone app to increase communication about current events. { Partner with Guest House Museum and Mendocino Railway to celebrate our rich heritage and attract more visitors (e.g., portable logging mill for demonstrations). z Attract conferences and retreats by developing a convention, conference, and performing arts venue by the sea potentially coupled with a hotel (similar to Asilomar in Pacific Grove) to host multi-business opportunities and generate revenue for the City.
Innovation and
sustainability drive our
city forward, encouraging
creative solutions and
continuous improvement
by embracing new ideas
and technologies to
enhance quality of life.
Sunset behind the uniquely coastal treescape.