416 N Franklin Street
Fort Bragg, CA 95437
Phone: (707) 961-2823
Fax: (707) 961-2802
City of Fort Bragg
Meeting Minutes
Visit Fort Bragg
3:30 PMTown Hall 363 N Main St. 344 North Barnes St. Ukiah CA 95482 and Via Video Conference
Thursday, October 16, 2025
MEETING CALLED TO ORDER
Chair Albin-Smith called the meeting to order at 3:32 PM.
ROLL CALL
City Staff: Public Experience Liaison Adelaide La Torre and Administrative Assistant Stephanie Remington
Tess Albin-Smith, Lindy Peters, Alison DeGrassi, Debra DeGraw, Barbara Bruce, Roxanne Perkins, Jon Glidewell and Stathi Pappas
Present: 8 -
Absent: 1 - Cory Epperson
1. APPROVAL OF MINUTES
1A. 25-307 Approve Minutes of Visit Fort Bragg Committee July 8, 2025 Attachments: VFB Minutes 07.08.2025
The minutes were approved by the committee as presented. 1B. 25-436 Approve Minutes of Visit Fort Bragg Committee August 12, 2025 Attachments: VFB Minutes 8.12.2025
The minutes were approved by the committee as presented.
2. PUBLIC COMMENTS ON NON-AGENDA ITEMS
None.
3. CONDUCT OF BUSINESS
3A. 25-429 Receive Update from Idea Cooperative
Attachments: VFB Update 10.16.2025
Tom Kavanaugh and Melissa Holberton presented a report for Idea Cooperative. Winner of Photo Contest were chosen and announcements will be published online this Saturday, October
18. Room with a Brew is live, ending October 31. Next year the discounted room rate needs more prominent advertisement. Idea Cooperative has begun using a Performance Max Brand Campaign costing $750 a month were AI will be implemented to target specific demographics. It will be used for a 6 month period then reassessed for continued use.
City of Fort Bragg Page 1 Printed on 11/18/2025
Visit Fort Bragg Meeting Minutes October 16, 2025
Public Comment: Paul Clark
Discussion: Requests to make the Photo Contest Annual were received. Discussion of Beach Access Maps will continue in the subcommittee. Launch of the Cannabis page on the Visit Fort Bragg website was requested as an agenda item for next meeting. 3B. 25-430 Receive Update from Visit Mendocino
Jamie Peters-Connolly presented an oral report for Visit Mendocino. She suggested more cross marketing be used, specifically with Idea Cooperative. Winesong advertisements reach 200,677 individuals before the event and raised $250,000 (reaching goal of CT Scanner purchase for the district). Octoberfest and November e-newsletters have been sent and Monday, October 20 will feature an advertising e-blast for future events.
Public Comment: Paul Clark
Discussion: Tear-off maps of the area can be found at the Chamber of Commerce, City Hall will receive them soon as well.
3C. 25-431 Receive Oral Update From VFB Special Events Subcommittee Adelaide La Torre presented an oral report of recent events held in the City. Magic Market will occur on Saturday, October 25 from 11 AM to 4 PM. Vouchers have been printed and passed out to participating vendors (80 in total) and the downtown business window decorating contest is underway, ending Wednesday, October 22. Winners of the window contest will be featured on the City's social media pages. There is a need for volunteers for this event.
Subcommittee members Debra De Graw and Barb Bruce requested the committee consider the addition of a new event at or near the Noyo Headlands coastal trail, possibly at the end of May 2026.
Public Comment: None.
Discussion: It was requested that the Visit Fort Bragg budget be provided to the subcommittee for accurate budgeting.
4. MATTERS FROM COMMITTEE / STAFF
ADJOURNMENT
Chair Albin-Smith adjourned the meeting at 4:58 PM.
City of Fort Bragg Page 2 Printed on 11/18/2025