416 N Franklin Street
Fort Bragg, CA 95437
Phone: (707) 961-2823
Fax: (707) 961-2802
City of Fort Bragg
Meeting Minutes
Visit Fort Bragg
3:30 PMTown Hall 363 N Main St. 344 North Barnes St. Ukiah CA 95482 and Via Video Conference
Tuesday, November 18, 2025
MEETING CALLED TO ORDER
Chair Albin-Smith called the meeting to order at 3:31 PM.
ROLL CALL
City Staff: Public Experience Liaison Adelaide La Torre, Administrative Assistant Stephanie Remington
Debra De Graw (arrived at 3:32 PM).
Tess Albin-Smith, Lindy Peters, Alison DeGrassi, Debra DeGraw, Roxanne Perkins, Cory Epperson and Jon Glidewell
Present: 7 -
Absent: 2 - Barbara Bruce and Stathi Pappas
1. APPROVAL OF MINUTES
1A. 25-507 Approve Minutes of Visit Fort Bragg Committee October 16, 2025 Attachments: VFB MINS 10.16.2025
The minutes were approved by the committee as presented.
2. PUBLIC COMMENTS ON NON-AGENDA ITEMS
3. CONDUCT OF BUSINESS
3A. 25-503 Receive Update from Idea Cooperative
Attachments: VFB Update 11.18.2025
Melissa Holberton and Tom Kavanaugh of Idea Cooperative presented budgeting and advertising activities for the Visit Fort Bragg website and social media. Future plans for advertisements, local business spotlights, and Top 10 Lists being featured next month. Local beach map has been finalized and will be printed and distributed to hotels and City Hall.
Entertainment Zone events should be advertised through Idea Cooperative platforms. Blue Fest tickets will include all-access tickets and preview events. Tickets will be on sale December 1, 2025.
Discussion: Committee members asked clarifying questions and discussed future promotional opportunities. City Council will be reviewing Entertainment Zones discussion to finalize event criteria/rules.
Public Comment: None.
City of Fort Bragg Page 1 Printed on 1/6/2026
Visit Fort Bragg Meeting Minutes November 18, 2025
3B. 25-504 Receive Update from Visit Mendocino
Att 1 - Visit Mendocino Report
Att 2 - Article- Mushroom Train
Attachments:
Adelaide La Torre reminded all committee and community members that Visit Mendocino's report is attached to the meeting Agenda Packet with a feature article on the Mushroom Train. 3C. 25-506 Receive Oral Update From VFB Special Events Subcommittee Adelaide La Torre presented a report on subcommittee work including the wrap up for Magic Market and future events included in the Winter Wonderland (Tree lightings, Santa visits, tree decorating and purchasing, and the Lighted Truck Parade). Review of committee member application processing and appointment will begin. Four members (Debra De Graw, Alison DeGrassi, Cory Epperson, and Roxanne Perkins) terms will expire. Applications will be available at City Hall (need to be returned to Adelaide La Torre) and due the first Friday of January.
Discussion: None.
Public Comment: None.
3D. 25-505 Discuss Potential 2026 Event: Tacos and Tequila/Beer Debra De Graw presented with Jon Glidewell on a proposed event to be held near the ocean.
The goal is to bring 3,000 people to town in 2026 with this event. The Subcommittee will continue to brainstorm and plan this event, possibly with help from the Mendocino Chamber of Commerce.
Discussion: Limited term permits will be needed for an event, former city staff may have insight from prior events. May is Mendocino Film Festival, this may cause a conflict.
Public Comment: None.
4. MATTERS FROM COMMITTEE / STAFF
ADJOURNMENT
Chair Albin-Smith adjourned the meeting at 4:25 PM
City of Fort Bragg Page 2 Printed on 1/6/2026