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Presentation of 2026 Economic Development Mill Site Community Survey

Fort Bragg City Council
May 11, 2026

Document
Presentation of 2026 Economic Development Mill Site Community Survey
Meeting
May 11, 2026
Body
Fort Bragg City Council
Original file
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Text extracted from the city's file for reading and search. Open the original on legistar1.granicus.com. That file is the official record.

City of Fort Bragg 2026 Economic Development & Mill Site Community Survey Friday, March 27, 2026

Date Created: Friday, January 09, 2026
365
Total Responses
Complete Responses: 365

Q1: Age group (select one):

Answered: 356 Skipped: 9

ANSWER CHOICES

RESPONSES
Under 18

0.28%
1 18–24

0.84%
3 25–44

17.98%
64 45–64

34.27%
122
65+

46.63%
166
TOTAL
356

Q2: Where do you live?
Answered: 359 Skipped: 6

61.28%

5.85%%

Q3: Select the best description of your working situation.

Answered: 348 Skipped: 17

ANSWER CHOICES

RESPONSES
I am business owner or self-employed

29.89%
104
I am employed locally

28.16%
98 I work remotely for a non-local employer

5.17%
18 I am a student, retired or unemployed

36.78%
128
TOTAL
348

Q4: Employment status:

Answered: 359 Skipped: 6

ANSWER CHOICES

RESPONSES
Employed Full-Time

34.54%
124
Self Employed

18.11%
65 Student

0.84%
3 Employed Part-Time

8.91%
32 Unemployed

1.39%
5 Retired

36.21%
130
TOTAL
359

Q5: Do you own or operate a business in Fort Bragg?
Answered: 356 Skipped: 9

ANSWER CHOICES

RESPONSES
Yes

25.56%
91 No

74.44%
265
TOTAL
356

Q6: How would you describe Fort Bragg’s current economy? Answered: 357 Skipped: 8

ANSWER CHOICES

RESPONSES
Very Weak

7.28%
26 Weak

31.93%
114
Fair

56.02%
200
Strong

4.76%
17 Very Strong

0.00%
0 TOTAL
357

Q7: What do you see as Fort Bragg’s biggest needs? (Select up to 3) Answered: 363 Skipped: 2

Q7: What do you see as Fort Bragg’s biggest needs? (Select up to 3) Answered: 363 Skipped: 2

ANSWER CHOICES

RESPONSES
More jobs

41.87%
152
More diverse economy

44.35%
161
Job opportunities for youth

27.27%
99 More Housing

55.10%
200
Cost/availability of insurance

12.95%
47 Crime/safety concerns

7.16%
26 Improve healthcare access/quality

54.27%
197
Better education/training opportunities

24.24%
88 More entertainment venues & amenities

26.45%
96 Other

18.18%
66 TOTAL
1132

Q8: How likely are you to recommend Fort Bragg as a place to live? Answered: 362 Skipped: 3

VERY UNLIKELY

UNLIKELY
MAYBE
LIKELY

VERY LIKELY
TOTAL

WEIGHTED AVERAGE

4.97%
18 8.01%
29 31.49%
114

37.02%
134

18.51%
67 362

3.56 Q9: How likely are you to recommend Fort Bragg as a place to own a business? Answered: 358 Skipped: 7

VERY UNLIKELY

UNLIKELY
MAYBE
LIKELY

VERY LIKELY
TOTAL

WEIGHTED AVERAGE

6.70%
24 20.11%
72 46.93%
168

19.55%
70 6.70%
24 358

2.99 Q10: Describe a characteristic of Fort Bragg’s economy or business community that you would never want to lose? Answered: 361 Skipped: 4

Q10: Describe a characteristic of Fort Bragg’s economy or business community that you would never want to lose? Answered: 361 Skipped: 4

ANSWER CHOICES

RESPONSES
Small-town Character

8.03%
29 Local ownership and independent businesses

11.36%
41 Coastal identity and working waterfront

13.30%
48 Natural environment and scenic beauty

28.81%
104
Strong sense of community and relationships

9.70%
35 Arts, culture, and creative expression

2.22%
8 Family Friendly community

4.16%
15 Outdoor recreation and access to nature

9.70%
35 Other (please specify)

12.74%
46 TOTAL
361

Q11: What do you see as Fort Bragg’s greatest economic strengths or local assets today? Select up to 3(What makes this a unique place to live, work, or do business?) Answered: 362 Skipped: 3

Q11: What do you see as Fort Bragg’s greatest economic strengths or local assets today? Select up to 3(What makes this a unique place to live, work, or do business?)

ANSWER CHOICES

RESPONSES
Coastal location and natural beauty

72.10%
261
Access to the ocean, harbor, and waterfront

34.81%
126
Small-town character and community relationships

42.54%
154
Locally owned and independent businesses

20.44%
74 Tourism and visitor appeal

23.76%
86 Arts, culture, and creative community

16.30%
59 Outdoor recreation (trails, parks, ocean access)

37.29%
135
Working waterfront and marine-related industries

18.78%
68 Strong sense of place and identity

3.31%
12 Quality of life for families and residents

11.60%
42 Entrepreneurial spirit and small business culture

6.35%
23 Community resilience and adaptability

5.80%
21 Other (please specify)

7.73%
28 TOTAL
1089

Q12: What challenges or barriers do you or others face when starting, running, or growing a business in Fort Bragg? Answered: 351 Skipped: 14

Q12: What challenges or barriers do you or others face when starting, running, or growing a business in Fort Bragg? Answered: 351 Skipped: 14

ANSWER CHOICES

RESPONSES
Workforce availability or skills

29.91%
105
Cost of labor

12.25%
43 Housing availability or affordability for employees

58.40%
205
High cost of rent or commercial space

33.33%
117
Access to capital or financing

5.70%
20 Permitting or regulatory complexity

30.77%
108
Time required to obtain permits or approvals

23.93%
84 Utility costs (water, sewer, electricity, broadband)

14.25%
50 Transportation or remoteness

26.21%
92 Limited customer base or seasonal demand

29.63%
104
Aging or insufficient infrastructure

15.10%
53 Lack of suitable industrial or commercial space

7.41%
26 Other (please specify)

11.11%
39 Q14: What types of City provided support or incentives would most help local businesses thrive? (Select up to 3) Answered: 344 Skipped: 21

ANSWER CHOICES

RESPONSES
Low-interest loans or grants

53.49%
184
Easier/faster permitting

57.56%
198
Façade improvement or beautification programs

37.50%
129
Technical assistance or business mentorship

25.29%
87 Marketing and tourism promotion

34.59%
119
Co-working or shared business spaces

16.86%
58 Other

16.57%
57 TOTAL
832

Q16: How familiar are you with the Mill Site planning effort? Answered: 361 Skipped: 4

ANSWER CHOICES

RESPONSES
Not aware

3.05%
11 Heard of it

13.30%
48 Somewhat aware

33.80%
122
Familiar

30.75%
111
Very familiar

19.11%
69 TOTAL
361

Q19: Overall, what impact do you think redevelopment of the Mill Site would have on Fort Bragg’s economy? Answered: 347 Skipped: 18

ANSWER CHOICES

RESPONSES
Don’t know

23.34%
81 Negative impact

14.99%
52 No impact

1.15%
4 Positive Impact

60.52%
210
TOTAL
347

Q21: Which types of new uses of the Mill Site are most important? (Select up to 4) Answered: 361 Skipped: 4

Q21: Which types of new uses of the Mill Site are most important? (Select up to 4) Answered: 361 Skipped: 4

ANSWER CHOICES

RESPONSES
Multifamily Housing for rentals, condominiums and senior housing

40.72%
147
Parks, Open Space and Public trails

74.52%
269
Single family homes for Homeownership

22.44%
81 Commercial and visitor serving uses (shops, restaurants, hotels, offices and similar uses)

32.41%
117
Job Creating uses (marine, industrial, research, production, or year-round jobs)

50.14%
181
Indoor community, event or meeting facility

20.50%
74 Outdoor festival or special event area

45.43%
164
Entertainment/recreation uses (sports, art, cultural activities)

43.21%
156
None

1.94%
7 Other

17.17%
62 TOTAL
1258

Q22: What is your reaction to the following specific development concepts for the Mill Site:

Answered: 360 Skipped: 5

Q22: What is your reaction to the following specific development concepts for the Mill Site:

Answered: 360 Skipped: 5
LIKE

NEUTRAL

DISLIKE

NOT SURE
TOTAL

WEIGHTED AVERAGE
Electric trolly connection from the Mill Site to Glass Beach

23.74%
85 18.44%
66 51.12%
183

6.70%
24 358

2.41 Pedestrian-friendly extension of downtown onto the Mill Site

80.11%
286

10.08%
36 6.16%
22 3.64%
13 357

1.33 Hotel/ conference center near Otsuchi Point (Redwood Avenue Extension)

29.81%
107

19.22%
69 43.73%
157

7.24%
26 359

2.28 Dedicated outdoor event space for festivals and community events

73.03%
260

16.29%
58 5.34%
19 5.34%
19 356

1.43 Q23: Even if you generally support redevelopment, what concerns would you want the City to manage carefully? (Select up to 3) Answered: 361 Skipped: 4

Q23: Even if you generally support redevelopment, what concerns would you want the City to manage carefully? (Select up to 3) Answered: 361 Skipped: 4

NOT CONCERNED

SOMEWHAT CONCERNED

VERY CONCERNED
TOTAL

WEIGHTED AVERAGE
Traffic & congestion

23.60%
76 32.92%
106

43.48%
140
322

2.20 Increased demand on housing, services, or infrastructure

17.45%
56 37.07%
119

45.48%
146
321

2.28 Loss of small-town character

31.06%
100

25.78%
83 43.17%
139
322

2.12 Impacts on existing local businesses

34.50%
108

34.19%
107

31.31%
98 313

1.97 Scale or pace of development

25.00%
79 36.71%
116

38.29%
121
316

2.13 Environmental impacts

20.41%
69 23.67%
80 55.92%
189
338

2.36 Level of cleanup of Mill Site contamination

18.84%
62 21.88%
72 59.27%
195
329

2.40 Q24: What aspects of Mill Site redevelopment excite you the most? (Select up to to 3) Answered: 361 Skipped: 4

Q24: What aspects of Mill Site redevelopment excite you the most? (Select up to to 3)

ANSWER CHOICES

RESPONSES
New Housing options, including rental and ownership opportunities

32.13%
116
Job-creating uses

34.90%
126
Parks, trails and open space

53.74%
194
Public Access to the Coast and waterfront

46.54%
168
Environmental cleanup and habitat restoration

43.21%
156
Shops, restaurants, and other commercial or visitor-serving uses

23.82%
86 Indoor community, event, or meeting facility

11.91%
43 Outdoor festival or special-event space

29.64%
107
Entertainment and recreation opportunities

19.39%
70 Improved streets, utilities, and infrastructure

14.13%
51 Nothing about Mill Site redevelopment excites me

5.26%
19 Other (please specify)

11.91%
43 TOTAL
1179

Q25: Should the items you selected be delivered gradually during the project, or all together upon project completion? Answered: 336 Skipped: 29

ANSWER CHOICES

RESPONSES
Gradually during the project

45.24%
152
Mostly during, some at completion

24.70%
83 All at once at completion

10.12%
34 No preference

19.94%
67 TOTAL
336

Q27: How important is it to prioritize “blue economy” jobs and businesses (such as sustainable ocean-related tourism, fisheries, marine research, aquaculture, and coastal innovation) as part of future development on the Mill Site? Answered: 356 Skipped: 9

NOT IMPORTANT

NEUTRAL

SOMEWHAT IMPORTANT

VERY IMPORTANT
TOTAL

WEIGHTED AVERAGE

8.71%

11.24%

25.56%

54.49%

356

3.26 Q28: How important is creating and maintaining a natural open space and wildlife habitat around the Mill Pond (for example, wetlands, improved water quality, wildlife habitat, and nature trails)? Answered: 356 Skipped: 9

NOT IMPORTANT

NEUTRAL

SOMEWHAT IMPORTANT

VERY IMPORTANT
TOTAL

WEIGHTED AVERAGE

4.49%
16 10.39%
37 17.42%
62 67.70%
241
356

3.48 Q29: How important is public access through the Mill Pond area to the beach? Answered: 357 Skipped: 8

NOT IMPORTANT

NEUTRAL

SOMEWHAT IMPORTANT

VERY IMPORTANT
TOTAL

WEIGHTED AVERAGE

12.04%
43 19.89%
71 24.37%
87 43.70%
156
357

3.00 Q30: How important is it to daylight the Maple Creek culvert on the Mill Site to create a creek-related public amenity, subject to environmental and regulatory review? Answered: 344 Skipped: 21

NOT IMPORTANT

NEUTRAL

SOMEWHAT IMPORTANT

VERY IMPORTANT
TOTAL

WEIGHTED AVERAGE

9.01%
31 26.74%
92 29.36%
101

34.88%
120
344

2.90 Q31: Proceed with development (such as housing, jobs, and public amenities) on areas of the Mill Site that require no further remediation, while cleanup work continues on the Mill Pond and other remaining areas under regulatory oversight.

Answered: 352 Skipped: 13

ANSWER CHOICES

RESPONSES
Strongly oppose

16.48%
58 Oppose

13.07%
46 Support

30.11%
106
Strongly support

28.41%
100
Not sure

11.93%
42 TOTAL
352

Q32: Pursue cleanup of the Mill Pond to meet local, state and federal requirements before developing the Mill Site.

Answered: 354 Skipped: 11

ANSWER CHOICES

RESPONSES
Strongly oppose

9.32%
33 Oppose

19.49%
69 Support

20.90%
74 Strongly support

36.16%
128
Not sure

14.12%
50 TOTAL
354

Q33: Looking ahead, which outcomes would you most like to see associated with the Mill Pond area, once cleanup is completed? (Select up to 3) Answered: 348 Skipped: 17

ANSWER CHOICES

RESPONSES
Restoration of wetlands and wildlife habitat

76.72%
267
Public access and trails (where permitted)

68.97%
240
Interpretive or educational features explaining the site’s history and ecology

47.41%
165
Retention of the Mill Pond as a long-term feature

27.01%
94 Other

10.06%
35 TOTAL
801

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