TO
Isaac Whippy
City of Fort Bragg
FROM
Curt Below & Suzanne Brewster
FM3 Research
RE:
Survey Scope and Estimated Costs
DATE
June 5, 2026
Fairbank, Maslin, Maullin, Metz & Associates (FM3) is pleased to submit this short scope of work to conduct research assessing the viability of a potential November 2026 ballot measure.
Research Population & Sample
In our 2024 survey for the City, we were able to complete 202 interviews with likely November 2024 voters over the course of two weeks. While that presidential electorate is larger than the gubernatorial electorate, we will still strive to complete 200 interviews in a similar time frame. However, we will include costs for fewer interviews and costs will scale accordingly. Otherwise, we are proposing a similar methodology as that 2024 survey.
Research Methodology
Dual-mode voter survey
Data Collection Mode
Telephone and online/mobile interviews
Respondent Contact Method
Telephone calls, email invitations, and text invitations Margin of Sampling Error*
±6.9% for a sample of 200 interviews
±7.4% for a sample of 175 interviews
±8.0% for a sample of 150 interviews
*At the 95% confidence level (i.e., in 95 out of 100 cases) Questionnaire
Surveys of this nature typically run 20 minutes long.
Language
Telephone interviews will be offered in Spanish.
Deliverables
Following the completion of the survey, we will provide:
A complete analysis of survey results in PowerPoint
A presentation of the survey results
FM3 will also be available for ongoing consultation and any further analysis of the research.
Cost
Figure 1 contains the total estimated costs for this research. These prices are comprehensive and include all costs for questionnaire design; sample acquisition and preparation; programming; translation; email and text invitations; survey hosting; bilingual telephone interviewing; data entry and analysis; and reporting.
Figure 1: Estimated Dual-mode Survey Costs
Survey Length
Number of Interviews
200
175
150
20 minutes
$24,750
$24,125
$23,500
We would welcome the opportunity to work with you on this research, and if you have any questions or if there is any further information we can provide, please do not hesitate to contact us. Thank you for your consideration and you may reach us as follows:
Curt Below
Fairbank, Maslin, Maullin, Metz & Associates (FM3)
(510) 451-9521 (Office)
[email protected]
12100 Wilshire Boulevard, Suite 350 | Los Angeles, CA 90025 Phone: (310) 828-1183 | Fax: (310) 453-6562
2054 University Avenue, Suite 600 | Oakland, CA 94704
Phone: (510) 451-9521 | Fax: (510) 451-0384