416 N Franklin Street
Fort Bragg, CA 95437
Phone: (707) 961-2823
Fax: (707) 961-2802
City of Fort Bragg
Meeting Minutes
Visit Fort Bragg
3:30 PM Town Hall, 363 N. Main Street
and Via Video Conference
Tuesday, June 9, 2026
MEETING CALLED TO ORDER
Chair Albin-Smith called the meeting to order at 3:30 PM.
ROLL CALL
City Staff Present: Senior Administrative Analyst Cristal Munoz, Public Experience Liaison Adelaide La Torre, Administrative Assistant Stephanie Remington, Recreation Coordinator Anna Leach.
Tess Albin-Smith, Lindy Peters, Jon Glidewell , Stathi Pappas , Barbara Bruce, Ryan Ballou and Scott Schneider1
Present: 7 -
Absent: 1 - Sabine Hahnbueck
COMMITTEE MEMBERS PLEASE TAKE NOTICE
ZOOM WEBINAR INVITATION
1. APPROVAL OF MINUTES
1A. 26-272 Approve Minutes of Visit Fort Bragg Committee May 12, 2026 Attachments: VFB MINS 05.12.2026
The minutes were approved as received.
2. PUBLIC COMMENTS ON NON-AGENDA ITEMS
None.
3. CONDUCT OF BUSINESS
3A. 26-267 Discussion and Direction on Improving the Visitor Experience for Fort Bragg Pull MarketingVisitor Engagement
Att 1 - Project Prioritization Matrix
Att 2 - Project Prioritization Matrix - Events Prioritization Matrix Att 3 - Project Prioritization Matrix - Matrix Instructions Attachments:
Jon Glidewell presented on the Idea Matrix. He shared the scores from the initial use of the idea matrix last month. Future agenda Items were requested to place these ideas into motion. A projects subcommittee will be established with Cristal Munoz as the city point of contact. Jon City of Fort Bragg Page 1 Printed on 6/11/2026
Visit Fort Bragg Meeting Minutes June 9, 2026
Glidewell asked that this Agenda Item stay on the agenda moving forward until the committee is comfortable with it's processing.
Public Comment: Jeff Zolitar.
Discussion: Committee members discussed the use of the idea matrix; how it is to be used and how it will impact visitor numbers. How often will this matrix be reviewed and added to. A budget was requested for the next meeting.
3B. 26-268 Receive Update from Idea Cooperative
Attachments: VFB Update
Tom Kavanaugh presented for Idea Cooperative. The promotion calendar, site traffic, and activities were discussed. Melissa Holberton presented reports on e-newsletters, summer events, and social media analytics. Performance Max ad campaign use and results were discussed.
Future projects were presented. Music Festival timeline was reviewed by City Council, direction to reschedule festival for next year, 2027, was decided.
Public Comment: Moneque Wooden.
Discussion: Committee members note the importance of Performance Max advertising.
Discussion was had about the importance of cross promoting with the CV Starr in the future.
Fourth of July events/plans were noted; requests were made to make the info graphic of the events on the Fourth of July weekend more accessible.
3C. 26-269 Receive Update from Visit Mendocino
VMC Monthly Update 2026
Social Slides May 2026
Attachments:
Scott Schneider presented on Visit Mendocino events, social media, and advertisements.
Public Comment: None.
Discussion: None.
3D. 26-271 Receive Oral Update from VFB Special Events Subcommittee Adelaide La Torre presented on City activities, subcommittee events, and future activities in Fort Bragg. Cristal Munoz reminded the committee that planning will begin soon for the 2026 shoulder season, with major events like Magic Market, Harvest Festival, etc.
Public Comment: None.
Discussion: Committee members discussed the positives of First Friday and wish to prioritize specific items in the future, such as the DJ. Use of the idea matrix was encouraged. Next years graduation events will be the day before First Friday. Ideas on the future events set up and execution were
4. MATTERS FROM COMMITTEE / STAFF
Cristal Munoz announced that there will be no July City Council committee meetings. Scheduling for Visit Fort Bragg's Special meeting was discussed.
ADJOURNMENT
Chair Albin-Smith adjourned the meeting at 4:32 PM.
City of Fort Bragg Page 2 Printed on 6/11/2026
Visit Fort Bragg Meeting Minutes June 9, 2026
STATE OF CALIFORNIA )
)ss.
COUNTY OF MENDOCINO )
I declare, under penalty of perjury, that I am employed by the City of Fort Bragg and that I caused this agenda to be posted in the City Hall notice case on June 5, 2026. _______________________________________________
Stephanie Remington
Administrative Assistant
NOTICE TO THE PUBLIC
DISTRIBUTION OF ADDITIONAL INFORMATION FOLLOWING AGENDA PACKET DISTRIBUTION:
ADA NOTICE AND HEARING IMPAIRED PROVISIONS:
City of Fort Bragg Page 3 Printed on 6/11/2026