City of Foster City
MEMORANDUM
DATE: Feb. 9, 2023
TO: Mayor and Members of the City Council
VIA: Stefan Chatwin, City Manager
FROM: Jennifer Nentwig, Principal, Tripepi Smith
SUBJECT: LEVEE IMPROVEMENTS PROJECT – COMMUNICATIONS METRICS
Tripepi Smith would like to share a final attached updated Levee Improvements Project Communications Dashboard Report with the Mayor and Members of the City Council. In the report, you will see that the metrics now reflect our communication efforts through the month of January 2024.
As a reminder, this report is a summary that our team typically develops at the end of each month. It includes data on website traffic, social media engagement, community forum participation, and the number and rate of project email and hotline contacts. While Tripepi Smith has been involved in project communications since January 2021, we have pulled numbers (where available) going back to October 2020 to provide a baseline for comparison.
I would like to highlight a few items of note:
● In January 2024, there were eleven inquiries regarding the Levee Improvements Project. This was the same as th e previous month. Inquiries were largely comments regarding the open trail.
● Impressions and engagement for posts related to the Levee slightly increased compared to the previous month due . The highest-performing levee-specific post was about the notification of detour routes due to temporary construction restricting access to a portion of the bayside levee trail.
● In January 2024, there were no Levee-related media mentions.
As the City continues to work on punch list items to finalize construction, our team is finalizing social media updates and preparing the final editions of the construction newsletter to conclude in February 2024 . Tripepi Smith is coordinating with City staff so that the final construction update newsletter and the final social media post we develop will be ready for publication following an upcoming project completion celebration event.
(Note that Tripepi Smith support for the project is slated to conclude following the celebration event in February 2024.) The project team remains committed to keeping the community informed into the future by having all pertinent information available on the project website.
As you review the full report, please feel free to let me know If you have any final questions and I would be happy to walk you through the report one -on-on if that would be helpful.
On behalf of the Tripepi Smith team, thank you for the opportunity to serve as the City’s communications partner over the past several years to support the successful completion of the Levee Improvements Project.
Jan 2024 - Foster City Dashboard Report
January 2024
Jan 2024 - Foster City Dashboard Report | 1 of 15
Included in this Report
@CityofFC City of Foster City, CA - Government
Jan 2024 - Foster City Dashboard Report | 2 of 15
Cross-Network Profiles
Review your aggregate profile and page metrics from the reporting period.
Profile Reporting Period 1 1 All Twitter Post Types
Tagged Published Post Performance Summary
View your key aggregated tag performance metrics from the publishing period.
Tag Lifetime 1 1 All Tags
Comprehensive Overview
Reporting Period
Jan 1, 2024 – Jan 31, 2024
4,973
0.4%
18 50%
151
14.4%
48,981
4.3%
1,756
4.9%
3.6%
0.5%
60 7.7%
Compare to
Dec 1, 2023 – Dec 31, 2023
4,955 36 132 46,943 1,674 3.6% 65
@CityofFC 1,799 3 74 7,046 204 2.9% 0
City of Foster City,
CA - Government
3,174 15 77 41,935 1,552 3.7% 60
Profile
Audience
Net
Audience
Growth
Published
Posts Impressions Engagements
Engagement
Rate (per
Impression)
Video
Views
Impressions
4,713 179.5%
Engagements
124 520%
Engagement Rate (per
Impression)
2.6% 121.8%
Jan 2024 - Foster City Dashboard Report | 3 of 15
Tagged Published Post Performance Summary
View your key aggregated tag performance metrics from the publishing period.
Tag Lifetime 1 1 All Tags
Post Link Clicks
6 50%
Cross network description: This shows how the City's profiles (Facebook and T witter) performed overall.
Tagged posts: Levee-specific posts earned
4,700 impressions and 124 engagements
across the City's Facebook and T witter accounts. Overall impressions and engagements increased significantly in January 2024 compared to December 2023.
The highest-performing levee-specific post was about the notification of detour routes due to temporary construction restricting access to a portion of the bayside levee trail.
Total number of newsletter subscribers: 1,346
Analytics by Platform
Facebook Audience
The total number of Facebook followers in January 2024 was 3,034. This was an increase of 15 followers from the previous month.
This report and future reports collect Facebook page followers directly from Facebook.
Jan 2024 - Foster City Dashboard Report | 4 of 15
Facebook Impressions
Review how your content was seen by the Facebook community during the reporting period.
Profile Reporting Period City of Foster City, CA - Government Organic and Paid Impressions, by Day
Impression Metrics Organic Paid T otals % Change
Impressions 41,384 30% 0 100% 41,935 5.2%
1 JAN
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 3 1 0 1,000
2,000
3,000
4,000
Impressions
Jan 2024 - Foster City Dashboard Report | 5 of 15
Facebook Engagement
See how people are engaging with your posts during the reporting period.
Profile Reporting Period City of Foster City, CA - Government Organic and Paid Reactions, Comments, Shares, Post Link Clicks, Other Post Clicks, by Day Engagement Metrics T otals % Change
Total Engagements 1,552 5%
Reactions 187 0.5%
Comments 34 10.5%
Shares 36 2.7%
Post Link Clicks 328 1.8%
Other Post Clicks 967 9.8%
1 JAN
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 3 1 0 50
100
150
200
250
Engagements
Notes on Facebook Performance
Jan 2024 - Foster City Dashboard Report | 6 of 15
Twitter Audience Growth
See how your audience grew during the reporting period.
Profile Reporting Period @CityofFC All Twitter Post Types The City's Facebook profile earned 41,384 impressions and 1,552 engagements in January 2024, which is a marked increase in impressions and engagements from the previous month. This represents the total number of impressions and engagements for all of the City's posts, including levee-related content.
Followers, by Day
Audience Metrics T otals % Change
Followers 1,799
0.2%
Jan 2024 - Foster City Dashboard Report | 7 of 15
Twitter Impressions
Review how your content was seen by the T witter community during the reporting period.
Profile Reporting Period @CityofFC All Twitter Post Types Impressions, by Day
Impression Metrics T otals % Change
Impressions 7,046
0.4%
1 JAN
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 3 1 0 100
200
300
400
500
Impressions
Jan 2024 - Foster City Dashboard Report | 8 of 15
Twitter Engagement
See how people are engaging with your posts during the reporting period.
Profile Reporting Period @CityofFC All Twitter Post Types Engagements, by Day
Engagement Metrics T otals % Change
Total Engagements 204 4.1%
Likes 20 11.1%
@Replies 0 100%
Retweets 4 42.9%
Post Link Clicks 63 4.5%
Other Post Clicks 116 11.5%
Other Engagements 1 —
1 JAN
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 3 1 0 5
10 15
20 25
30 Engagements
Notes on Twitter Performance
Jan 2024 - Foster City Dashboard Report | 9 of 15
T witter received 7,058 impressions and 204 engagements in January 2024, an overall decrease in impressions and engagements across the board. This represents the total number of impressions and engagements for all City's posts, including levee-related content.
The highest-performing levee-specific post was about temporary construction taking place that restricted access to the bayside levee trail.
Jan 2024 - Foster City Dashboard Report | 10 of 15
Tagged Top Posts
View the top tagged published posts from the publishing period.
Tag Lifetime 1 1 All Tags
Descending by Lifetime Engagements
City of Foster …
Thu 1/18/2024 3:00 pm …
Total Engagements 55
Reactions 1
Comments 0
Shares 2
Post Link Clicks —
Other Post Clicks 52
City of Foster …
Fri 1/5/2024 2:00 pm PST
Total Engagements 20
Reactions 8
Comments 0
Shares 1
Post Link Clicks 2
Other Post Clicks 9
City of Foster …
Wed 1/17/2024 6:00 pm…
Total Engagements 18
Reactions 5
Comments 0
Shares 1
Post Link Clicks —
Other Post Clicks 12
CONSTRUCTION ALERT
Due to construction
activity, there will be no…
Celebrate the new year by
visiting the newly opened
Foster City levee trail!
…
The #SafetyTipOfTheWeek is:
Make sure you're easily seen
by others by wearing bright …
Jan 2024 - Foster City Dashboard Report | 11 of 15
Tagged Top Posts
View the top tagged published posts from the publishing period.
Tag Lifetime 1 1 All Tags
Descending by Lifetime Engagements
@CityofFC
Thu 1/18/2024 3:00 pm …
Total Engagements 14
Likes 0
@Replies 0
Retweets 1
Post Link Clicks —
Other Post Clicks 13
Other Engagements 0
City of Foster …
Mon 1/22/2024 11:27 a…
Total Engagements 6
Reactions 0
Comments 0
Shares 0
Post Link Clicks —
Other Post Clicks 6
@CityofFC
Fri 1/5/2024 2:00 pm PST
Total Engagements 4
Likes 1
@Replies 0
Retweets 0
Post Link Clicks 2
Other Post Clicks 1
Other Engagements 0
CONSTRUCTION ALERT
Due to construction, there
will be no Bayside trail acce…
Celebrate the new year by
visiting the newly opened
Foster City levee trail!
…
Jan 2024 - Foster City Dashboard Report | 12 of 15
Tagged Top Posts
View the top tagged published posts from the publishing period.
Tag Lifetime 1 1 All Tags
Descending by Lifetime Engagements
City of Foster …
Wed 1/24/2024 6:37 pm…
Total Engagements 2
Reactions 1
Comments 0
Shares 0
Post Link Clicks 1
Other Post Clicks 0
@CityofFC
Wed 1/17/2024 6:00 pm…
Total Engagements 2
Likes 0
@Replies 0
Retweets 0
Post Link Clicks 0
Other Post Clicks 2
Other Engagements 0
City of Foster …
T ue 1/9/2024 12:02 pm …
Total Engagements 2
Reactions 0
Comments 0
Shares 0
Post Link Clicks 1
Other Post Clicks 1
Follow the
#SafetyTipOfTheWeek: Please
stay on the designated…
The #SafetyTipOfTheWeek
is: Make sure you're easily
seen by others by wearing…
View the
#SafetyTipOfTheWeek: Please
stay on the designated path…
Jan 2024 - Foster City Dashboard Report | 13 of 15
Tagged Top Posts
View the top tagged published posts from the publishing period.
Tag Lifetime 1 1 All Tags
Descending by Lifetime Engagements
@CityofFC
T ue 1/9/2024 12:03 pm …
Total Engagements 1
Likes 0
@Replies 0
Retweets 0
Post Link Clicks 0
Other Post Clicks 1
Other Engagements 0
@CityofFC
Wed 1/24/2024 6:37 pm…
Total Engagements 0
Likes 0
@Replies 0
Retweets 0
Post Link Clicks 0
Other Post Clicks 0
Other Engagements 0
View the
#SafetyTipOfTheWeek:
Please stay on the designate…
Follow the
#SafetyTipOfTheWeek:
Please stay on the designate…
Jan 2024 - Foster City Dashboard Report | 14 of 15
Project Tours/Speaking Events
T otal: 0
Description: The Levee Improvements Project team did not conduct project tours or speaking events in January 2024.
Project Inquiries
T otal number of inquiries: 11
Average inquiries/day: .35
Website Visitors
T otal number of visitors this month: 3,548
Average visits per day: 114.45
Average visit length (minutes): 2:08
Media Mentions
The Levee Improvements Project earned no media mentions in January 2024.
Glossary
- Total Impressions: The number of times that any content associated with your page was displayed to a user during the reporting period. This includes both organic and paid activity.
- Facebook Total Engagements: The total number of reactions, comments, shares, post link clicks, other post clicks, and page actions. This includes both organic and paid activity.
Jan 2024 - Foster City Dashboard Report | 15 of 15
- Facebook Other Post Clicks: The number of times that users clicked anywhere in your posts without opening a web link, reacting to, commenting on, or sharing your post during the reporting period. This includes clicks to play a video and view a photo. This includes both organic and paid activity.
- Page Actions: The number of times that users clicked on your page’s links or action button during the reporting period.
- Facebook Engagement Rate (per Impression): Reactions, comments, shares, post link clicks, other post clicks, and page actions as a percentage of profile impressions. This indicates how engaged people are with your brand.
- Instagram Impressions: The number of times all of your posts and stories were displayed to a user during the reporting period. This does not include profile visitors. This includes both organic and paid activity.
- Instagram Total Engagements: The total number of likes, comments, saves, story replies, and profile actions. This includes organic activity only. In compliance with the European Union’s ePrivacy Directive, Sprout’s Instagram Story Reply metrics will no longer include activity from users in the EEA and it may impact this metric. - Profile Actions: The total number of times users clicked on the links within your profile to contact you, get directions to your location, or visit your website. - Instagram Engagement Rate (per Impression): Likes, comments, saves, story replies, and profile actions as a percentage of profile impressions. This indicates how engaged people are with your brand.
- Twitter Impressions: The number of times that all of your posts were displayed to a user during the reporting period. This includes impressions when your posts are retweeted by other users. This includes organic activity only.
- Twitter Total Engagements: The total number of likes, @replies, retweets, post link clicks, other post clicks, and other engagements. This includes both organic and paid activity.
- Twitter Other Post Clicks: The number of times that users clicked on the content in your posts, excluding the link, during the reporting period. This includes clicks on the media, hashtags, detail expand, and user profile from your posts. This includes organic activity only.
- Twitter Other Engagements: The number of times during the reporting period that users engaged with your posts in other ways. This includes such engagements as poll votes, app install attempts, app opens, and follows from your posts. This includes organic activity only.
- Twitter Engagement Rate (per Impression): Likes, @replies, retweets, post link clicks, other post clicks, and other engagements as a percentage of profile impressions.
This indicates how engaged people are with your brand.