ANNUAL REPORT 2021
JESSICA ROUSH
CHAIR, T.W. PATTERSON BUILDING
HILARY HARON
VICE CHAIR, HARON JAGUAR
JACKIE ANAYA
SECRETARY, 831 VAN NESS AVE
BHAVNEET GILL
TREASURER, UNITED SECURITY BANK
SCOTT ANDERSON
THE PENSTAR GROUP
CHANNELLE CHAREST
MARKETING COMMITTEE CHAIR,
BITWISE INDUSTRIES
CASSEY JAMES
CLEAN & GREEN COMMITTEE CHAIR, ROOT
RICHARD CAGLIA
WARNORS THEATRE
TOMMY ESQUEDA
CITY OF FRESNO
EDWARD D. FANUCCHI
QUINLAN, KERSHAW & FANUCCHI, LLC
DEREK FRANKS
FRESNO GRIZZLIES
BOB GURFIELD
PROPERTY OWNER
MARIO GUTIERREZ
1250 FUL TON ST.
SEVAK KHATCHADOURIAN
PACIFIC SOUTHWEST BUILDING
PHIL KLIEWER
640 VAN NESS AVE.
CONRAD MOORE
CENTRAL VALLEY COMMUNITY BANK
MARLENE MURPHEY
SUCCESSOR AGENCY TO THE FRESNO
REDEVELOPMENT AGENCY
JEAN ROUSSEAU
FRESNO COUNTY
ASHLEY WEBSTER
THE BUSINESS JOURNAL
JAYNI WONG
PROPERTY OWNER
JIMMY CERRACCHIO
PRESIDENT & CEO
BRIAN KELLEY
CLEAN TEAM AMBASSADOR/
HOMELESS OUTREACH
ROWELL REYES
CLEAN TEAM AMBASSADOR
JOHN QUIROZ
CLEAN TEAM AMBASSADOR
LARA AGULIAN
BUSINESS DEVELOPMENT
COORDINATOR
ERIN PAZ
EVENT COORDINATOR
JAZZMINE YOUNG
PROGRAM MANAGER
AR
CLEAN TEAM AMBASSADOR
AR
CLEAN TEAM AMBASSADOR
LARA AGULIAN
AR
LARA AGULIAN
BUSINESS DEVELOPMENT
AR
BUSINESS DEVELOPMENT
21 MARLENE MURPHEY
21 MARLENE MURPHEY
SUCCESSOR AGENCY TO THE FRESNO
21 SUCCESSOR AGENCY TO THE FRESNO
REDEVELOPMENT AGENCY
21 REDEVELOPMENT AGENCY
JEAN ROUSSEAU
21 JEAN ROUSSEAU
ASHLEY WEBSTER
21 ASHLEY WEBSTER
THE BUSINESS JOURNAL
21 THE BUSINESS JOURNAL
STAFFBOARD OF DIRECTORS
BUSINESS DEVELOPMENT
After beginning 2021 under COVID
restrictions, DFP continued to provide
information and updates to businesses
related to changes to state emergency
guidelines, provided PPE, and utilized
targeted business to business
advertising to drive economic
development to downtown. DFP also
hosted the Create Here Business Plan
Competition again, and provided façade
grants to assist businesses with money
for repairs to their buildings.
PPE DISTRIBUTIONBUSINESS RESOURCES ON
DOWNTOWNFRESNO.ORG
DEVELOPMENT
DIGITAL MARKETING CAMPAIGN AIMED AT ATTRACTING
NEW BUSINESS AND INVESTMENT TO DOWNTOWN FRESNO
4.4M
4.4M (FEB-APRIL 21)
SOCIAL = 2.42M
GOOGLE = 2.01M
NEW BUSINESSESB2B CAMPAIGN
FAÇADE GRANTS*
*GRANTS FUNDED THROUGH DOWNTOWN FRESNO FOUNDATION
MURAL GRANTS*
CREATE HERE
BUSINESS PLAN
COMPETITION*
5 NEW
BUSINESSES
LEASED/RENOVATING
20 20 E-BLASTS
TO BUSINESSES
BUSINESSES
SUPPLIED
59 WHAT'S OPEN
TAKEOUT/OUTDOOR
DINING PAGE
COVID-19
RESOURCES page
$25K
SECURED
IN GRANT MONEY
FOR PROGRAM
Launched
dec 2021
9 $25K
$200-$2K
GRANTS AWARDED
TOTALLING
6 $500-
$15K
GRANTS AWARDED
TOTALLING
GRANTS RANGED
FROM
AR
GRANTS AWARDED
AR
GRANTS AWARDED
TOTALLINGARTOTALLING
21 $200-$2K
21 $200-$2K
GRANTS RANGED
21 GRANTS RANGED
9 NEW
BUSINESSES
OPENED
68 POSITIVE
STORIES
SHARED
10 PLANNED
DEVELOPMENT
14 UNDER
CONSTRUCTION/
PERMITTED
22 PROPERTY &
RESOURCE
REFERRALS
20 22
AR21
GOOGL E AD GRA NT
GOOGLE AD GRANT
2021
48.9K IMPRESSIO NS
5370 CLICKS
$19.5K VALUE
2020
51K IMPRESSIO NS
5200 CLICKS
$18K VALUE
2019
69K IMPRESSIO NS
7090 CLICKS
$13.5K VALUE
SOCIAL MEDIA
WEBSITE
105,491
REACH
511,898
REACH
52 TOTAL SENT
IMPRESSIO NS
604,500
CENTRAL VALLEY
TODAY SHOW
GUESTS
24 PRESS RELEASES
RELE ASE S
7 MARKETING
DFP split the year into informing the
public about re-opening plans, then
promoting businesses and
encouraging visitors to return
downtown. DFP utilized paid digital
advertising, a variety of social media,
and public relations efforts targeted
at local and regional visitors
marketing efforts instead focused on
sharing information with the public
about what businesses were open in
Downtown Fresno and encouraging
the public to support the downtown
business community. Additionally
information about COVID related
grants and programs were shared
with our business owners via
e-blasts and downtownfresno.org.
NEWSLETTERS
TRAFFIC
259,550
PAGEV IEWS
182,265
SESSI ONS
146,780
NEW U SERS
147,083
TOTAL USERS
LOCATIONS
TEXAS 1.41%
VIRGIN IA 1.17%
WASHINGTON 0.82%
OREGON 0.67%
NEVADA 0.57%
FRESNO 39.22%
SAN FRANCISCO 9.83%
SACRAMENTO 8.94%
CLOVIS 5.46%
LOS ANGELES 5.17%
SAN JOSE 1.99%
ROSEVILLE 1.81%
VISALIA 1.48%
MADERA 1.34%
HANFORD 1.05%
NON-CALIFORNIA
CALIFORNIA
3,683
STORIES
DELIVERED
18,527
DIGITAL ADS
5.6M
IMPRESSIONS
47K
CLICKS
$75K
SPENT
IMPRESSIO NS
7,137
AR
For the 2nd year, Downtown Fresno Partnership and Downtown Fresno Foundation installed the artificial Christmas Tree at Mariposa Plaza throughout the Holiday season. The first annual tree lighting was held after the Christmas Parade with City officials including Mayor Dyer and Councilnman Arias.
MARKE T ON KERN
ARTHOP FULTON/
MURAL DISCTRICT
STREET CLOSURE
ARTHOP MARIPOSA
PLAZA
DOWNTOWN CLEAN-UP
EVENTS
FULTON STREET
PARTY
CHRISTMAS PARADE/
TREE LIGHTING
ROLLER SKATE PARTY
25 5
6 10
1 1
1 EVENT NAMES
NUMBER OF RECURRENCES
4,300
10,000
12,000
776
7,000
2,000
100
APPROXIMATE # OF PEOPLE
ZONE 1
ZONE 2/3
ZONE 3
ZONE 3
ZONE 3
ZONE 2/3
ZONE 1
ZONE
EVENTS
Beginning in May 2021, Downtown
Fresno Partnership was able to begin
hosting in-person events for the first
time since COVID-19 restrictions
were put in place in March 2020.
Events were held outdoors to provide
the safest experience for attendees.
CHRISTMAS TREE AT MARIPOSA PLAZA
EVENTS
Beginning in May 2021, Downtown
Fresno Partnership was able to begin
hosting in-person events for the first
time since COVID-19 restrictions
were put in place in March 2020.
Events were held outdoors to provide
the safest experience for attendees.
PROPERTY
ISSUE REPORTS
CLEAN & SAFE PATROLS HOSPITALITY
PATROLS
HOMELESS OUTREACHTRASH CANS
ILLEGAL DUMPING
REPORTED
66 COORDINATED
SECURING/REPAIRS
FOR LOCKABLE
DUMPSTERS
DUMPSTERS LOCKED
OUT OF 77 LOCKED
55 CONTACTS MADE
22 ZONE 4 ZONE 1
40 10
CLEAN REPORT ANNUAL
GRAFFITI
POUNDS OF TRASH
AMBASSADORS WELCOMED
VISITORS BACK TO
DOWNTOWN DURING
DAYTIME HOURS AND
EVENTS, ASSISTED WITH
DIRECTIONS, ACCOMPANIED
GUESTS TO VEHICLES IF
NEEDED, ETC.
20,035
POUNDS OF DEBRIS
19,785
POUNDS OF
PLANT WASTE
250
GRAFFITI
REMOVED &
REPORTED
1,047
AIMED AT CONNECTING
HOMELESS INDIVIDUALS WITH
AVAILABLE SERVICE AGENCIES
WHILE HELPING TO REMOVE
THEM FROM PRIVATE PROPERTY
DOWNTOWN FRESNO
PARTNERSHIP HAS
CONTRACTED WITH MID-VALLEY
DISPOSAL TO MAINTAIN 40
STREET CANS IN ZONE 2
(AMADOR TO INYO STREETS),
AND 10 STREET CANS IN ZONE 1
(KERN STREET)
PATROLLING,
MONITORING, CLEANING
AND COORDINATING
RESPONSES FOR
ENCAMPMENTS, TRASH
BUILD-UP, GRAFFITI,
BREAK-INS, AND
VANDALISM
POLICE
COORDINATING
COMMUNICATION WITH
POLICE & STAKEHOLDERS
IN RESPONSE TO
CRIMINAL ACTIVITY AND
CONCERNS ABOUT
VANDALISM IN AREA
FRESNO POLICE HAVE
ADDED OVERNIGHT
POLICE CADET
PATROLS BETWEEN
4PM AND 8AM IN THE
DOWNTOWN AREA
KEY EFFORTS INCLUDE:
ENVIRONMENTAL
2021 continued the clean and safe
challenges downtown faced during
the COVID pandemic including
increased homeless activity,
increased litter and illegal trash
dumping, and increases in property
crimes. DFP succeeded in adapting
their efforts to mitigate the
challenges including trash and graffiti
removal, coordinating repairs to
public areas, and helping monitor for
attempted break-ins and other
vandalism. By June, businesses
where almost fully re-open and
events had started again, adding new
layers to our clean and green efforts.
PARKING
ACE PARKING HAS
INCREASED GARAGE
CLEANING TO MONDAY
THROUGH FRIDAY BETWEEN
6AM AND 6PM AND GARAGE
SECURITY HAS INCREASED
TO 24 HOURS EACH DAY
INSTALLATION OF
CREDIT CARD METERS
HAS CONTINUED
THROUGHOUT
DOWNTOWN
PRIVATE SECURITY PATROL / INCIDENT RESPONSES
MAINTAINED PRIVATE
SECURITY PATROL HOURS
AT 8 HOURS PER NIGHT
TRESPASSING
307
DISTURBANCE
13 GRAFFITI
485
PROPERTY DAMANGE
49 ILLEGAL DUMPING
5 DOOR FOUND OPEN
VANDALISM
22 TAMPERING
25 ALARM RESPONSE
BURGLARY
3 EMERGENCY VEHICLE
(POLICE)
15 THEFT
3 UNAUTHORIZED
VISITOR
0 SOLICITATION
1 1
24 PRIVATE
SECURITY INCIDENT
RESPONSES
8 HOURS PER NIGHT
10PM-6AM
7 DAYS A WEEK
955
ENVIRONMENTAL
ENHANCEMENTS
CLEAN & GREE N
COMMI TTEE
MEETINGS
5 SEC URITY
ROUND TABLE
MEETINGS
11 ENVIRONMENTAL (CONT.)
MEE TINGS FOCUS ED ON
HOMELESSNE SS WITH CITY
OFFICIALS AND POLICE
DEPARTMENT
2 DOWNTOWN CRIMES 2020 VS 2021
20202021
10 HOMICIDE
18 8
SEX OFFENSE
30 38
ROBBERY
35 37
ASSAUL T
88 105
BURGLARY
180
168
LARCENY
47 91
VEHICLE BURGLARY
78 47
STOLEN VEHICLE
STAFF HAS CONTINUED TO
COORDINATE RESPONSE TO
MAJOR ISSUES AFFECTING
DOWNTOWN PUBLIC SAFETY
AND CLEANLINESS INCLUDING:
MONITOR AND REPORT CHANGES
TO COVID RESTRICTIONS TO
STAKEHOLDERS, INCLUDING:
ADDRESSING CITY COUNCIL
ON HOMELESS ENCAMPMENTS
ADJACENT TO DOWNTOWN
WORKING WITH PARTNER AGENCIES
TO INCREASE POLICE (CADET
PATROLS, BIKE PATROLS) AND
SECURITY PRESENCE (24 HOUR
SECURITY IN GARAGES)
REPAIRING DAMAGED
INFRASTRUCTURE (STREET LIGHTS,
FOUNTAINS, UTILITY BOXES)
WORKING WITH PARTNERS TO INCREASE
CLEANING THROUGHOUT DOWNTOWN
INCLUDING ALLEYS AND GARAGES
PROVIDING INFORMATION FOR
BUSINESSES ON OPEN STATUS,
REQUIREMENTS, AND
PROTOCOLS FOR RE-OPENING
DISTRIBUTING INFORMATION
FOR AND ASSISTING WITH
APPLICATIONS INCLUDING
ACCESS TO GRANTS,
EMERGENCY LOANS, PUBLIC
SAFETY, AND UPDATES TO
STATE EMERGENCY ORDERS
COORDINATING INFORMATION
SHARING AND RESPONSES
BETWEEN THE CITY OF FRESNO,
POLICE, PRIVATE SECURITY,
BUSINESSES, FINANCIAL
INSTITUTIONS, AND OTHERS
ASSISTING BUSINESSES WITH
APPLYING FOR COVID
ASSISTANCE GRANTS
HOSTED “WELCOME TO FRESNO”
EVENT FOR SOUTHWEST
AIRLINES EXECUTIVES
PROMOTION AND INFORMATION
DISTRIBUTION THROUGH SOCIAL
MEDIA, ONLINE PROMOTION,
AND MEDIA OUTREACH
PPE DISTRIBUTION
ADMINISTRATIONADMINISTRATION
PBID Renewal - Downtown Fresno
Partnership continued working with
Civitas Advisors on the renewal of
the PBID for 2023. The ad-hock
committee of board members, DFP
staff, and city staff created and
received city approval on a draft
management plan and have been
holding stakeholder meetings for
the petition drive.
AR21
DOWNTOWN FRESNO FOUNDATION
In 2021 the Downtown Fresno
Foundation turned it’s focus to
fundraising to create new
opportunities to enhance current
existing businesses.
FOUNDATION
GRANTSCHRISTMAS TREE
DOWNTOWN ACADEMY
RAISED
$21,000
TO FUND STAY HERE BUSINESS
RETENTION GRANTS GRADUATED
36 STUDENTS FROM
CLASS VIII IN JUL Y
CONTRIBUTED
$2,250
TO CHRISTMAS TREE AT
MARIPOSA PLAZA
29 STUDENT IN
CLASS OF IX
2 $450
FULL SCHOLARSHIPS OF
5 $300
FULL SCHOLARSHIPS OF
CREATE HERE
SECURED AND AWARDED
$25,000
IN GRANTS
FAÇADE GRANT
SECURED AND AWARDED
$25,000
IN GRANTS
MURAL GRANT
SECURED AND AWARDED
$15,000
IN GRANTS