Fresno City Council
September 29, 2022

STRATEGIC PLAN | 1

MAYOR’S OFFICE OF

COMMUNITY AFFAIRS

STRATEGIC PLAN
CITY OF FRESNO | [email protected]

STRATEGIC PLAN | 2

SUMMARY

As an outcome of Mayor Jerry Dyer’s ‘One Fresno’ vision, the Office of Community Affairs (OCA) was created to connect services and resources to Fresno residents. The OCA engages all Fresno community members by serving as the City
government’s liaison to key constituent group associations, multicultural and immigrant populations, faith-based, civic and human service, and others including community benefit
organizations. The OCA operates as a division of the Mayor’s Office.

The OCA’s goal is to assist in the practical delivery of the ‘One Fresno’ mission by fostering unity and equity across the City of Fresno.

This document will:

1. Provide an overview of the newly established Office of Community Affairs

2. Give an overview of community-based research and
response conducted to date; and

3. Give the reader insight into the Office’s fiscal year ’23 goals

Together, we are committed to realizing a One Fresno.

In Community,

Matthew Grundy
Deputy Mayor | City of Fresno

STRATEGIC PLAN | 3

Contents

SUMMARY .............................................................................................................................................................................. 2 CONTENTS ............................................................................................................................................................................... 3 BACKGROUND ........................................................................................................................................................................ 4 OVERALL COMMUNITY FEEDBACK ........................................................................................................................................ 5 GENERAL STRATEGIC RESPONSE ............................................................................................................................................ 8 COMMUNITY STRATEGIC RESPONSE ................................................................................................................................... 12 SPECIFIC STRATEGIC RESPONSE ........................................................................................................................................... 15 OCA API Community Engagement S.M.A.R.T Goals ........................................................................................................ 15 OCA Asian Indian Community Engagement S.M.A.R.T Goals ......................................................................................... 21 OCA BIPOC Community Engagement S.M.A.R.T Goals ................................................................................................... 26 OCA Latino Community Engagement S.M.A.R.T Goals ................................................................................................... 32 FY23 BUDGET ........................................................................................................................................................................ 39 FORWARD ........................................................................................................................................................................... . 40 APPENDIX ............................................................................................................................................................................. 41

STRATEGIC PLAN | 4

BACKGROUND
One Fresno - those words are more than just a statement. They represent the Dyer Administration’s commitment to bringing the community together as one. Our vision is clear, we seek:

An “inclusive, prosperous, beautiful city where people take pride in their neighborhoods and community. A government that listens, keeps its promises and is owned by the people.”

At the core of this vision are people. We believe everyone matters, and every person has value. Every Fresnan irrespective of age, race, ethnicity, income, gender, neighborhood, or any other social identifier should have every opportunity to thrive in Fresno.

To make the One Fresno vision a reality, via the Mayor’s vision, and by way of the leadership of the Deputy Mayor, the Mayor’s Office of Community Affairs was officially formed. Because we believe people are our City’s greatest asset, we knew we needed gifted, intelligent, connected and compassionate people to staff the OCA. Our first OCA member, Harjinder Sinai was selected to serve as a liaison to our Asian Indian community in August of 2021. Shortly thereafter, in November 2021, the office hired Alma Martinez to serve the City’s immigrant and Latino communities. The same month, Sandra Lee was hired following the passing of a resolution establishing a permanent API ombudsman position to lead outreach efforts to the Asian Pacific Islander (API) community. Then in February 2022, Rising Star Missionary Baptist Church Senior Pastor, B.T. Lewis, II was hired to support our Black, Indigenous and People of Color (BIPOC) community, with a particular focus in Southwest Fresno.

After formation, the OCA set out to live up to the One Fresno Vision by first listening to the community. Starting fourth quarter 2021 through quarter two 2022, the OCA conducted formal and informal survey outreach to gain greater insight into overall community sentiments and needs specific to underserved communities. The following is the result of that work.

STRATEGIC PLAN | 5

COMMUNITY FEEDBACK

To best understand sentiments and concerns amongst oft underserved communities, the OCA launched a 24-question community engagement survey to:

1. Listen to the community to understand underserved communities’ needs

2. Based on an understanding of needs, determine how the OCA can best respond; to ultimately

3. Ascertain how we can best design outreach strategies to enhance community support that leads to civic engagement

Surveys are optional and anonymous. In the survey, 15 questions directly relate to the aforementioned priorities, while nine questions focus on demographic details. While Survey Monkey is the online platform by which surveys are administered, respondents have also dictated responses via phone or on paper. Sample survey cards, like the one pictured on the left, are being distributed to each specific community. Each card provides QR code access to the survey via any handheld device. Surveys are available in English, Spanish, Punjabi and Hmong. (A definition of targeted groups served by the OCA can be found Appendix B).

GENERAL TAKEAWAYS

Using a top two-box survey method, the OCA asked the following questions and yielded the corresponding results (specific responses by ethnic group can be found in Appendix A):

1. When asked ‘How would you rate your current level of involvement with the City of Fresno,’ 67% of respondents stated they were either uninvolved or slightly involved.

Involved
24%
Slightly
Involved
40%
Uninvolved
27%
Very Involved
9%

HOW WOULD YOU RATE YOUR CURRENT LEVEL OF
INVOLVEMENT WITH THE CITY OF FRESNO?

STRATEGIC PLAN | 6

2. When asked ‘How satisfied are you with your current level of involvement,’ 30% of respondents stated they were either ‘dissatisfied’ or ‘very dissatisfied’ with their city involvement.

3. However, when asked ‘How interested are you in increasing your level of involvement in the City of Fresno,’ 62% of respondents stated they were either ‘interested’ or ‘very interested’ in being more involved.

How interested are you in increasing your
level of involvement in the City of Fresno? Response %
Not Interested 3%
Slightly Interested 16%
Neutral 19%
Interested 39%
Very Interested 23%

4. The following list indicates why respondents stated they are not more involved:

• Cultural barriers (6%)
• Lack of trust in government (6%)
• Language barriers (4%)
• Not enough available time to be involved (46%)
• Unsure how to get involved (33%)
• Other (please specify) (5%)

Based on this feedback it is evident that:

a. Latino, BIPOC, Asian Indian and API Communities in Fresno are not satisfied with their current level of civic engagement however they would like to be more engaged; and
b. Lack of time to get involved or uncertainty around how one can be involved are the leading two reasons why these groups are not engaged.

While the former is not something easily remedied by the City, the latter is an area we can focus on. (See Chapter 3 on strategic response)

Dissatisfied
21%
Neutral
41%
Satisfied
25%
Very
Dissatisfied
10%
Very
Satisfied
3%

HOW SATISFIED ARE YOU WITH YOUR
CURRENT LEVEL OF INVOLVEMENT?
1 out of 3
underserved survey
respondent state they
are not satisfied
about their current
level of involvement
with the City. While
2 out of 3 are
interested in being
more involved.

STRATEGIC PLAN | 7

5. When asked ‘How would you rate the City of Fresno's current communication with its residents?,’ only 4% of respondents indicated that our communication with their community was either ‘very good’ or ‘excellent.’

The survey goes on to ask more information about each targeted people group including:

• How often groups engage specific City of Fresno communication outlets including (311, Website, social media, City Council Meetings, etc.)
• Learning more about what specific ways each group desires to recieve communication • What specific supports and services each group needs most; and • How welcome each group feels in our community

Additionally, demographic data was collected to better understand the composition of respondents.

All of the aforementioned information has served as a baseline to inform the OCA’s strategic response in FY23.

Demographic Indicator Key takeaways
Zip Code Top three zip code respondents hail from 93727 (29%), 93722 (12%) and 93706 (8%) Employment Status 71% of respondents stated they are employed, 17% state self-employed and 11% stated they are not employed
Geographic Area 19% of respondents stated they were from SW Fresno Years in Fresno 51% of respondents indicated that they have lived in Fresno for 26+ years while 23% stated that they have lived in Fresno for 16-25 yars Tenure 43% of respondents stated that they were long standing residents Influence 20% of respondents stated that they were community leaders Parental 29% of respondents indicated that they were parents Gender 52% of repondents identified as femail, 47% as male and 1% as other Income There is a fairly even distribution of responses by income level - Under $20,000 (17%)
- $20,000 to $34,999 (16%)
- $35,000 to $49,999 (14%)
- $50,000 to $74,999 (19%)
- $75,000 to $99,999 (14%)
- Over $100,000 (20%)

STRATEGIC PLAN | 8

GENERAL STRATEGIC RESPONSE

The Office of Community Affairs worked with Central Valley Community Foundation’s Senior Program Officer, Artie Padilla to learn more about the following community engagement spectrum matrix to improve community engagement. The spectrum is a heat map read from left to right. The columns indicate how transformative community engagement progresses along with indicators that typify what each level of engagement entails. The OCA is intent on improving Civic engagement, services and supports to all parts of our community.

Strategy Development
Operational
Planning & Project
Development
Project Implementation &
Performance Monitoring

STANCE TOWARDS

FRAMEWORK
0 IGNORE
1 INFORM
2 CONSULT
3 INVOLVE
4 COLLABORATE
5 EMPOWER FOR IMPACT
IMPACT Marginalization Placation Tokenization Voice Designated Power Community Control

COMMUNITY

ENGAGEMENT GOALS
Deny access to
decision-making
processes
Provide the community with
relevant information Gather input from the community
Ensure community
assets, needs and
concerns are
integrated into
process and inform
planning
Ensure community
capacity to play a
leadership role in
implementation of
decisions
Foster democratic participation and
equity by placing full decision-
making in the hands of the
community

MESSAGE TO THE

COMMUNITY
"Your voice,
needs and
interests do not
matter"
"We will keep you informed" "We care what you think" "We can't do this well without you"
"Your leadership
and expertise are
critical"
"We want this to work so we
support democratic and equitable
processes led by the community"
EXAMPLES OF TOOLS Closed door
meetings
Fact Sheets
Open Houses
Presentations
Billboards
Videos
Public comment
Focus Groups
Community Forums
Surveys
Interactive Workshops
Polling
House Meetings
Community Forums
MOU's with CBOs
Consensus building
Citizen Advisory
Committees
Participatory
Action Research
Community Driven Planning
Community Organizing
Open Planning Forums with Citizen
Polling
Participatory Budgeting
Participatory Action Research

RESOURCE
ALLOCATION RATIOS 100% Systems 70-90% to systems admin
10-30% to promotions and publicity
60-80% to systems admin
20-40% to consultation activities
50-60% to systems
admin
40-50% to community
involvement
20-50% to systems
admin
50-70% to
community
partners
0-20% to systems admin
80-100% to community partners
and community driven processes
Transformative Community
Engagement Framework Phases: Problem/Issue Identification

STRATEGIC PLAN | 9

It was important for the OCA at inception to be honest with itself about our current level of community engagement efficacy in its early stages. Thus during one of its planning sessions the OCA asked itself:

1. How would we rate our current level of citywide engagement within the API, BIPOC, Latino, and Asian Indian communities?

2. What do you need to do to help your community reach the next level in the spectrum?

3. What resources are needed to complete each level?

4. What due date would you like to prescribe for each of these goals?

The following is an overview of the responses by community liaison for each of their targeted community groups.

Rate our current
level of
engagement.

What do you need to do to help your
community reach the next level in the
spectrum?
What resources are needed to complete each
level?
What due date would you like to
prescribe for each of these goals?
API
1 1) Building community trust by being
present at community events and being
responsive to constituent needs.

2) Hosting meetings connecting City
leaders, Fresno Police, Fire and other
City departments with the API
community.

3) Foster connections within the
API/Hmong community to gradually
transition to engaging City.

4) Directly addressing
Resolution 21-
092, D enouncing the
discrimination against the Asian
American communities during the
COVID-19 crisis in Fresno
1) Necessary resources include outreach items and
written information on City of Fresno and
community resources for tabling at six community
events engaging the API community.
2) Necessary resources include outreach items and
written City of Fresno and community resource
information for tabling at four community events
engaging the API community.
3) Necessary resources include broadcast time on
local radio and television stations targeting the API
community. Interviews will focus on actively
engaging the API community to participate in City
department-hosted workshops and public
comment events. API Liaison will continue
promoting Board and Commission opportunities to
API members.
4) Continue fostering relationships with Fresno
Police and Fire, PARCS, Planning and Development,
Economic Development Department and others to
address resolution items.

Ongoing during the API Liaison
tenure in the City of Fresno Office of
Community Affairs.

06/30/2023

06/30/2023

Ongoing during the API Liaison
tenure in the City of Fresno Office of
Community Affairs. quality of life for
all residents, not just API’s.

BIPOC
0 1) We need a trusted messenger,
providing education and building
awareness through community
1) Build consensus and engagement on leadership
in our community through trusted messengers.

10/1/2022

STRATEGIC PLAN | 10

meetings, small focus group meetings.
2) Developing leadership teams in the
community, repair broken relationships
and release existing biases.

3) Building a sustainable community
center presence to provide support and
education to the BIPOC community.

4) Garnering support from black and
ethnic indigenous media to ensure on-
air presence to build awareness
regarding issues specific to the BIPOC
community.
2) Identify and actively seek leaders in the BIPOC
to serve as a team of thinkers and partners
providing feedback on restoring broken
relationships and starting the community healing
process.

3) Raise awareness for the need of a BIPOC
community serving center; gather community
input on center programming and services; and
advocate with leaders in key decision-making roles
for a plan towards center completion.

4) Draft a list of BIPOC-specific
broadcast, print and
online media sources to serve as communication
partners to disseminate news, information and
resources to the community.

12/1/2022

11/1/2022

09/1/2022
Asian
Indian
2 1) Building trust among the Asian Indian
Community with local government.

2) Encouraging the Asian Indian
community to be involved in the
greater needs of the overall
community.
3) Ensuring a safe, culturally
appropriate place for senior citizens to
interact with other Seniors.
4) Ensuring City provides Asian Indian-
appropriate sports fields, programming
and leagues targeting youth.

1) Increase opportunities for engagement among
members of Asian Indian community with key
decision-making leaders by posting community
meetings and deliberately organizing Asian Indian-
specific gatherings with leaders.
2) In collaboration with city departments including
PARCS, Beautify Fresno and others, organize Asian
Indian service events welcoming the entire
community to build trust and community linkages.
3) Advocate with city leaders and PARCS
department to ensure Asian Indian-specific
programming at new City senior center.
4) Partner with Fresno PARCS providing feedback
on Asian Indian community-specific needs for
youth sports; advocate PARCS to ensuring the
building and maintenance of Asian Indian youth
sports programming.

10/1/2022

11/1/2022

10/1/2022

11/1/2022
Latino
1 1) Deliberately connect to groups from
Latin American groups—other than
Mexican—including sports and social
1) Host and facilitate in-neighborhood small group
conversations to learn the specific needs of diverse
Latin American immigrant groups.
08/1/2022

STRATEGIC PLAN | 11

clubs, associations and churches in
meaningful ways to encourage civic and
community engagement.
2) Communicating resource availabity
and assistance provided to Latino
immigrant groups via broadcast, print
and online media outlets.

3) Continue Facebook posts in
collaboration to Latino-serving
governmental agencies (Mexican and
Salvadorian Consulates) USCIS and
others on naturalization/citizenship,
immigration-specific issues,
immigration fraud and others.

2) Draft a list of Latino-specific broadcast, print and online media sources; build relationships with key
Latino media contacts for starting and continuing
ongoing interviews on news and information
shows directed to Latino community residents.
3) Draft a list of Latino-serving governmental
agencies to jointly provide information and
resources serving unique community needs.

10/15/2022

Already started and ongoing

STRATEGIC PLAN | 12

COMMUNITY STRATEGIC RESPONSE

After ensuring our high-level priorities were established, the OCA then answered additional key qualitative questions having had individual community member conversations and feedback from over 300 constituents. The following provides insight into these areas.

Question API BIPOC Asian Indian Latino
What does your
community need?
How should you
meet that need?
API community needs:
1) To be seen and included in the
decision-making process
impacting their lives.
2) Equal access to City
information and resources.
3) Accessible leaders ready to
listen to the community.

Solutions:
1) Promote and empower API
members to take part in City’s
Boards and Commissions and
engage in City-sponsored public
meetings.
2) Streamline and communicate
City department processes to
ensure API residents can
effectively receive city services
for business, residential and
public works needs.
3) Build relationships with City
leaders and foster their
understanding of culturally
responsive engagement with the
API community to ultimately
connect community and leaders
in open conversation and
engagement.

BIPOC community needs:
1) To be civically active and
included in our City’s
prosperity.
2) To experience community
systems and institutions free
from biases and prejudices.
3) To take advantage of
opportunities and privileges
already available to us.

Solutions:
1) Create opportunities to
build relationships and
understanding on different
community platforms.
2) Facilitate conversations
with
BIPOC-serving stakeholders
and City leaders on the
restructuring of antiquated
systems and institutions
requiring these practice
principles of justice and equity
for everyone in our City.
3) Bridge gaps by helping the
BIPOC community to receive
and engage in privileges and
opportunities already
available.

Asian Indian community needs:
1) A safe and accessible center or
Senior Asian Indian residents to a
gather and interact with other
Seniors while any necessary
services.
2) Culturally relevant sport
complexes and fields for Asian
Indian youth, including field
hockey and cricket.
3) Culturally sensitive
programming responsive to the
growing issue of alcoholism in the
Asian Indian community.

Solutions:
1) With the opening of the city's
new Senior Center, advocate with
City leaders to ensure that services
and programs at center are
culturally appropriate and relevant
for our Asian Indian community
seniors.
2) Work with Fresno PARCS to
ensure funding and development
of field hockey and cricket courts
at City parks.
3) Advocate and work with local
substance abuse serving
organizations and agencies to
Latino community needs:
1) Access to City resources via
language services with clear, simple
and concise wording for all written
and recorded information.
2) Knowledge about how our City
government works and particular
jurisdictions and responsibilities of
all municipal departments.
3)
Knowledge about the importance
of reporting
issues/concerns to proper
authorities to establish a
precedence.
4) An honest and available ear to
listen to community concerns
attentively and respond with
connections to the appropriate City
or community resource.

Solutions:
1) Establish recommendations to
City departments on best
communication practices to ensure
message clarity to both English and
Spanish-speaking residents.
2) Building civic engagement
capacity via the OCA Residents'
Academy providing basic city
government knowledge, municipal

STRATEGIC PLAN | 13

Question API BIPOC Asian Indian Latino
develop programs tailored to
serve Asian Indian community
members struggling with
alcoholism.
department duties and
responsibilities and residents’ role
in sharing concerns and solutions to
neighborhood and city problems.
3) Citizen capacity building via
Residents' Academy about proper
reporting channels and its
importance in tracking and
ultimately receiving solutions.
4) Continuing to serve as an
attentive and responsive liaison to
Latino community needs.

How should you
attract attention
and build demand
for what you offer?
1) Build relationships with City
decision makers and connect
them to the community.
2) Sponsor community meetings
to provide API residents with
direct access to decision makers.
3) Utilize the various available
City platforms to inform the
community about current City
issues.
1) Build relationships with
people in decision-making
positions and connect these to
people in our BIPOC
community.
2) Use available broadcast,
written and social media
outlets to raise awareness on
pressing issues affecting the
BIPOC community.
3) Build an engagement
strategy placing the BIPOC
community at key decision-
making tables in our City.
1) Continue to build and
strengthen relationships with
Asian Indian-serving organizations
responsive to our community
needs. Work with these
organizations to promote their
programs and services to the
board city Asian Indian
community.
2) Work with Punjabi television
and radio stations to promote
services available to meet the
most pressing needs in the Asian
Indian community.
1) Continue to build and foster
relationships with Latino-serving
organizations and inform them
about our office and direct
constituent services.
2) Continue growing the online
City
of Fresno Immigrant Affairs
Facebook page to include both
Spanish and English resources in
response to pressing Latino
community needs.

How can you help
disconnected
community
members become
civically engaged?
1) Showcase OCA success stories
through newsletter and/or social
media.
1) Hosting trainings and
listening sessions among
BIPOC community members.
2) Start community
conversations on tearing down

barriers of mistrust and
achieving small wins to build
confidence in our civil systems.
1) Partner with local Gurdwaras to
provide information booths and
resources responsive to the most
pressing Asian Indian community
needs.
2) Continue to foster trust
amongst our department and non-
profit Hindu/Punjabi community
groups to continue identifying
1) Identifying trusted, in-
neighborhood community leaders
to serve as messengers and
conveners inviting disengaged
residents to in-person "Platicas" or
chats at their homes. “Platicas”
would solicit Latino community
opinions on neighborhood
problems and solutions.
3) Being consistently respectful,

STRATEGIC PLAN | 14

Question API BIPOC Asian Indian Latino
deep rooted problems that we
assist in addressing.
responsive, and available to listen
to Latino constituents with an
empathetic ear while providing an
honest response, careful to not
create false expectations.

What controls do
you have in place
to ensure you've
delivered on what
you promise and
ensure that they’re
satisfied?
1) Efficiently assisting
constituents who reach out to our
team for assistance.
2) Track constituent service and
needs requests and document
connections provided.
1) Being accessible and
attentive to the BIPOC
constituency.
2) Actively listening to criticism
and earnestly considering
others’ points of view.
3) Deliberately placing myself
in positions of accountability.
1) Consistently being available via
phone, text, social media public
and private messaging and in-
person to answer to community
concerns in a respectable and
responsive manner.
2) Tracking and recording all
resident concerns, including
internal city and external
community connections made in
trying to resolve issue. And
consistently communicating with
constituents on any case updates
and resolved inquires.
1) Consistently being available via
phone, text, social media public and
private messaging and in-person to
answer to community concerns in a
respectable and responsive
manner.
2) Tracking and recording all
resident concerns, including
internal city and external
community connections made in
trying to resolve issue. And
consistently communicating with
constituents on any case updates
and resolved inquires.

How are you
building enough
buy in with all key
decision makers?
1) Establish ongoing
collaborations with decision
makers by communicating their
key messages and information to
API residents and API-serving
organizations. Continue to
promote OCA as a city
department and council office
partner in service to our API
residents.
1) Schedule meetings with
decision makers to share
BIPOC community concerns.
2) Breaking bread with leaders.
3) Choosing battles carefully.
4) Building leverage through
strategic compromise.
1) Continue meeting with key
decision makers to update them
on Asian Indian community needs
to foster community visibility.
2) Share success stories in serving
the Asian Indian community on the
quarterly OCA Newsletter.
1) Tracking constituent success
stories via a quarterly newsletter
sent out to key decision makers,
their staff, community stakeholders
and CBO partners.
2) Fostering credibility and
reliability by being responsive to all
cases forwarded our way by key
decision makers and their staff. And
consistently communicating case
updates and final resolutions to key
leaders.

STRATEGIC PLAN | 15

SPECIFIC STRATEGIC RESPONSE (S.M.A.R.T GOALS)

Having taken all of the qualitative and quantitative data points into consideration it was important for the OCA to set Simple, Measurable, Attainable, Realistic, and Timebound (S.M.A.R.T) goals for FY23 and beyond. The following is collection of said goals that will guide the work of OCA liaisons.

OCA API COMMUNITY ENGAGEMENT S.M.A.R.T GOALS
# Question Answer SMART GOAL Date
1 % involved + very involved from
your community?

28.23% Increase percentage of API community involvement by:
1) Drafting an easy-understand guide on how to read and understand City Council agendas; posting the guide on the City of Fresno Asian Pacific Islander F acebook group, OCA website and a print version for in -person events.
2) Posting timely City Council and Board and Committee meeting agendas. relevant to the API community on social media.
3) Continue identifying potential funding sources to support API-serving community benefit organizations.
12/15/22
2 % dissatisfied + very dissatisfied
with current level of involvement in
your community?

20.97% Decrease percentage of API community dissatisfaction by:
1) Facilitating a community conversation on reasons for API resident dissatisfaction
2) Creating simple social media marketing materials promoting city- sponsored civic engagement opportunities, community information events and public comment engagements.
3) Publishing simple monthly activities and accomplishments summary achieved by the API liaison distributed by email to CBOs and key community residents and stakeholders.
4) Coordinating two annual community meetings with Fresno Police Department representatives educating the community on distinguishing between hate incidents and hate crimes and the importance of reporting these for tracking purposes.
6/15/23
3 % interested + very interested in
being more involved?

58.06% Increase percentage of API community civic involvement by:
1) Participating on Hmong/API radio show to communicate community engagement opportunities.
2) Hosting a City resource and information booth at least once a month in various community engagements.

6/15/23
4 Top two reasons why folks aren’t
involved
Not enough available
time to be involved,
Improve communications on community engagement opportunities by: 6/30/23

STRATEGIC PLAN | 16

# Question Answer SMART GOAL Date
Unsure how to get
involved
1) Posting regular city council meeting agendas on social media. 2) Creating and publishing a concise and easy-to-read digital flyer detailing how residents can participate civically.
3) Continuing monthly Hmong radio show interviews and hosting outreach booths at Fresno Hmong New Year celebration and other API community events.
5 % that consider our communication
very good + excellent

7.26% Improve overall communications to API residents by:
1) Posting regular city council meeting agendas on social media 2) Creating and publishing concise and easy-to-read digital flyer detailing how residents can participate civically
3) Continuing to collaborate with City departments to develop and implement recommendations to effectively communicate with the API community
12/31/22
6 What medium of communication is
your community most familiar
with?
City website Improve communications about City website to API residents by:
1) Creating print and digital postcard promoting City Website information including a simplified “Where To Find” important information such as City Council meeting agendas, boards and commissions listings, first time homebuyers resources, local CBO resource guide and others. 2) Meeting with the City’s communication director to advocate for the development of community-targeted approach to city-wide communications using the most relevant media platforms for diverse communities, including Asian Indian constituents.
6/30/23
6 What medium of communication is
your community least familiar
with?
City Twitter page Improve communications to API residents by:
1) Holding two small resident focus groups with youth and older adults inquiring feedback on their least familiar City communication mediums and why.
2) Within 4 weeks of the above small resident focus groups, draft findings and recommended strategies addressing constituent concerns; share results with City departments to encourage increased API community engagement. 12/31/22
7 What medium of communication
does your community most
engage?
City website Improve communications about City website to API residents by:
1) Creating a print and digital postcard promoting City Website information including a simplified “Where To Find” important information such as City Council meeting agendas, boards and commissions listings, first time homebuyers resources, local CBO resource guide and others.

12/31/22

STRATEGIC PLAN | 17

# Question Answer SMART GOAL Date
7 What medium of communication
does your community least
engage?
City Twitter page; 311
app
Improve communications to API residents by:
1) Holding two small resident focus groups targeting youth (16 to 30 years) and older residents (63 years and higher) seeking feedback on preferred communication channels (broadcast media, social media or written communications) to help inform OCA internal API outreach strategies. 06/30/23
8 Top two ways in which your
community would like to receive
communication
Social media; City
website
Improve communications to API residents by:
1) Increasing Facebook City of Fresno Asian Pacific Islander Group by 100 followers
2) Creating a print and digital postcard promoting City Website information including a simplified “Where To Find” important information such as City Council meeting agendas, boards and commissions listings, first time homebuyers resources, local CBO resource guide and others. 12/31/2022
8 Bottom two ways in which your
community would like to receive
communication
Phone calls; Letters by
mail
Improve communications by:
1) Drafting a brief, easy-to-read digital flyer on understanding, downloading and using City of Fresno digital applications and communications including 311, FresGo apps, email communications and social media. 9/30/2022
9 Top two ways your community likes
to express opinion
Online discussions;
Emails
Improve communications by:
1) Engaging API residents subscribed to City of Fresno Asian Pacific Islander Facebook group by answering their questions and private messages on city and community resources shared online.
2) Creating an API-specific email list made up of resident and stakeholder connections to receive monthly resources and information communications. 9/30/2022
9 Bottom two ways your community
likes to express opinion
One-on-One meetings;
Phone calls

N/A N/A
10 Top two ways your community likes
to receive news/information?
(include %)
Social media; Internet Increase API community engagement using preferred communication methods by:
1) Conduct targeted focus group with persons from age groups that didn't respond (youth and elders) to learn their preferred methods of receiving information
06/30/2023
11 What common themes surface
from reviewing what would
motivate your community to be
more involved?
Social media; Some
form of digital medium
Increase communication responses on common themes relevant to API residents by:
1) Increasing Facebook City of Fresno Asian Pacific Islander Group following by 100 new subscribers
2) Developing simplified “Where To…” social media communications to promote City’s website highlighting and featuring one department/service types once a month on social media.
03/30/2023

STRATEGIC PLAN | 18

# Question Answer SMART GOAL Date
12 What common themes surface
from reviewing how we can
increase citizen engagement?
API community wants
to communicate
through social media,
but not necessarily
engaged through social
media
Increase communication responses on common themes relevant to Asian Indian residents by:
1) Increase City of Fresno Asian Pacific Islander Group Facebook followers by 100 new subscribers
2) Develop simplified “Where To…” social media communications to promote City’s website highlighting and featuring one department/service types once a month on social media
12/31/2022
13 What are the top two sentiments
your community feels in terms of
being welcome in Fresno? (include
%)
Neutral; Welcome N/A

14* What are the top 5 things your
community communicated it needs
support in (in order)?
1- Dental Care
2- Transportation
3- Childcare
4- English Instruction,
5- Senior/Adult Day
Care
Increase API awareness of requested resources by:
1) Creating a digital dental provider list to be distributed via social media, email and print.
2) Working with Fresno FAX to produce a 5-minute video on how to use the bus system to get to your destination in Hmong.
3) Working with City’s Economic Development Department and Fresno County First Five Commission to identify family-friendly businesses/orgs to do business in the city; provide a list of Fresno family-friendly businesses. 4) Creating a digital list of English as a Second Language instruction institutions available to the community at low-cost or no cost distributed via social media and email.
5) Creating a list of senior care facilities available to the public at no-cost or reduced cost distributed via social media and email.
06/30/2023
14* What bottom 3 things your
community communicated it needs
support in (in order)?
1- Homeless Shelters
2- Transportation
3- Human Trafficking
Services
Increase API awareness of requested resources by:
1) Developing a digital list of City and community resources serving homeless individuals to be distributed via social media, email and print. 2) Developing a concise and easy-to-read written and digital postcard educating the public on Human Trafficking and how to report it to law enforcement.
6/30/2023
15 Largest age segment of those who
responded (include %)
26-40 years; 46% Ensure API survey responses from diverse age populations by:
1) Target additional survey responses from younger and older age groups (other than 26 to 40) from the API community.
12/31/2022
16 Largest residency/tenure segment
of those who responded (include
%)
26+ years; 48% Ensure BIPOC survey responses from diverse residency/tenure populations by:
1) Conduct an assessment/focus group to seek input on API community sentiment on Fresno as “home,” including feelings of being valued and heard 6/30/2023

STRATEGIC PLAN | 19

# Question Answer SMART GOAL Date
and overall City pride and ownership The focus group will target newcomers to 25 years of Fresno residency.
17 What was the largest Gender
response (include %)
Females Ensure API survey responses from diverse gender populations by:
1) Reach out and conduct a survey targeting API males. Survey will focus on current level of civic engagement, barrier to engagement and issues/topics that will motivate participation.
12/31/2022
20 What is the income level of the
highest % of respondents?
50K - 78K Ensure API survey responses from economically diverse populations by:
1) Reach out and conduct a survey targeting API business owners/working and retired professionals. Survey will focus on current level of civic engagement, barrier to engagement and issues/topics that will motivate participation.
12/31/2022
21 What are the top three descriptor
categories respondents most
related to?
Hmong; College
Graduate; Parent
1) Reach out and conduct a survey with non-graduate, Hmong/API community members
2) Reach out and conduct a survey with economically challenged API community members
12/31/2022
OTHER: Strategies related to Resolution 21-092
R1 Supporting entities and community members in denouncing racial discrimination, white supremacy, and xenophobia
against API community.

Ensure API community is not victim to racial discrimination, xenophobia or any other negative treatment by:
1) Communicating API rights as valued and respected community members via social media, City website, in-person outreach and City public comment events.
2) Actively participating in events that promote API community pride and contributions to our City and Central Valley; promoting API cultural events to the community at large to cultivate API community appreciation. 3) Making recommendations to City departments ensuring that all public comment, recreation and municipal spaces are welcome to API young adults, elders and the community at large.

12/15/2022

Ongoing

Ongoing
R2 API leadership upward mobility in key departments directly responsive to City constituents (Planning, Purchasing, Public Safety and others).

Ensure API City employees have equitable access to upward mobility by:
1) OCA continuing to work with City Personnel Department to ensure diversity in recruitment, hiring and retention.
2) Continuing to work with API-serving CBOs to promote employment opportunities via social media, City website and at in-person outreach events serving the API community.
3) Recommending professional development opportunities responsive to API City employees to prepare them for upward leadership mobility.

Ongoing

Ongoing

Ongoing

STRATEGIC PLAN | 20

# Question Answer SMART GOAL Date
R3 Advocating for safe public spaces promoting physical and mental wellness, as well as healing in culturally responsive ways with special focus on API community members,
especially elders, women, and youth.

Ensure spaces promoting wellness, health and culturally responsive healing by:
1) Working with decision makers to ensure City’s new senior center hosts a culturally responsive environment with programming that is relevant to API elders.
2) Continue working with City PARCS department to promote culturally sensitive programming, sports and physical activities popular with API youth. 3) Continue working with API-serving CBOs to promote the development and practice of recreational, artistic and healing activities responsive to the particular needs of young and older API constituents.

02/1/2023

Ongoing

Ongoing

R4 Working with community-based organizations to address systemic barriers to reporting hate incidents targeting API community residents such as language accessible hotlines and the reporting of disaggregated data collection.

Ensure API community members are informed about reporting hate incidents and crimes by:
1) Continuing conversations with Fresno Police Department to design and disseminate a public education campaign targeting the API community on identifying hate incidents and crimes as well as the importance of reporting these.
2) Advocating with key City decision makers for the tracking and public dissemination of hate incidents and crime rates targeting API community members.
3) Working with Fresno Police Department to make recommendations on hate incident/crime questionnaire to ensure collected data includes race, ethnicity and country of origin (when possible).
4) Establishing a City hotline responsive to hate incidents and crime reporting –if and when, an uptick in hate crime incidents/crimes is recorded in order to first establish and substantiate a hotline need.

Initiated and
in progress
R5 Working with community-based organizations to support community-centered solutions addressing public safety in culturally responsive ways for all communities.

Ensure City of Fresno public safety agencies are connected to the API community in meaningful ways, including:
1) Providing in-person/virtual opportunities for API community members to engage Fresno Police and Fire Department on pressing community public safety issues.

Ongoing
R6 In consultation with the Asian American collaborative, the City of Fresno commits to creating, funding, and staffing a liaison position to bridge API community needs.

Ensuring the hiring of an API Liaison by:
1) Recruiting and hiring a respected member of the Fresno API community to serve as liaison between the community the City of Fresno.

Completed;
Nov. 2021
R7 Presenting a semi -annual report to Fresno City Council updating the public on the status of the above items.

Ensuring the completion Resolution 21-092 items by:
1) Submitting a semi-annual report update and occasional API community highlights on the OCA quarterly newsletter.

Ongoing

STRATEGIC PLAN | 21

OCA ASIAN INDIAN COMMUNITY ENGAGEMENT S.M.A.R.T GOALS

# Question Answer SMART GOAL Date
1 % involved + very involved from
your community?

30.95% Increase percentage of Asian Indian community involvement by:
1) Hosting in-person meetings at Asian Indian events and Fresno Gurudwaras to learn about issues that concern community members.
2) Posting City Council and Board and Committee meeting agendas relevant to the Asian Indian community on social media.
10/1/2022
2 % dissatisfied + very dissatisfied
with current level of involvement
in your community?

35.72% Decrease percentage of Asian Indian community dissatisfaction by:
1) Facilitating community conversations on reasons for Asian Indian resident dissatisfaction.
2) Creating simple social media marketing materials promoting city-sponsored civic engagement opportunities, community information events and public comment engagements.
3) Facilitating two Asian Indian business owner-targeted meetings to receive input on how City can best help increase their satisfaction. 12/1/2022
3 % interested + very interested in
being more involved?

78.57% Increase percentage of Asian Indian community civic involvement by:
1) Hosting an OCA booth at events attended by Asian Indian community to share City and community resources relevant to residents. 2) Creating a simple flyer with resources relevant to the Asian Indian community to share at public outreach events.
3) Posting City department-sponsored public comment, input and engagement opportunities the City of Fresno Indian Community Facebook page.
4) Promote registration for Mayor’s Office of Community Affairs Resident Academy among Asian Indian community members.
09/15/2022
4 Top two reasons why folks aren’t
involved
Unsure how to get
involved; Not enough
time to get involved
Improve communications to Asian Indian residents on community engagement opportunities by:
1) Posting regular city council meeting agendas on social media. 2) Creating and publishing a concise and easy-to-read digital flyer detailing how residents can participate civically.
3) Developing a small digital and printed postcard on how to search, download and use the City’s FresGo and 311 applications; posting the flyer on the City of Fresno Indian Community Facebook page and distributing printed copies at in-person events attended by Asian Indian residents. 11/1/2022
5 % that consider our
communication very good +
excellent

7.14%
Improve overall communications to Asian Indian residents by:
1) Posting regular city council meeting agendas on social media 12/31/2022

STRATEGIC PLAN | 22

# Question Answer SMART GOAL Date
2) Creating and publishing concise and easy-to-read digital flyer detailing how residents can participate civically.
3) Continuing to collaborate with City departments to develop and implement recommendations to effectively communicate with the Asian Indian community.
6 What medium of communication
is your community most familiar
with?
City website, City
Council meetings
Improve communications about City website to Asian Indian residents by:
1) Creating print and digital postcard promoting City Website information including a simplified “Where To Find” important information such as City Council meeting agendas, boards and commissions listings, first time homebuyers resources, local CBO resource guide and others. 2) Meeting with the City’s communication director to advocate for the development of community-targeted approach to city-wide communications using the most relevant media platforms for diverse communities, including Asian Indian constituents.
12/31/2022
6 What medium of communication
is your community least familiar
with?
311 app, City Twitter
app
Improve communications about City website to Asian Indian residents by:
1) Holding two small resident focus groups with youth and older adults inquiring feedback on their least familiar City communication mediums and why.
2) Within 4 weeks of the above small resident focus groups, draft findings and recommended strategies addressing constituent concerns; share results with City departments to encourage increased Asian Indian community engagement.
11/15/2022
7 What medium of communication
does your community most
engage?
City website, City
Council meetings
Improve communications about City website to Asian Indian residents by:
1) Creating a print and digital postcard promoting City Website information including a simplified “Where To Find” important information such as City Council meeting agendas, boards and commissions listings, first time homebuyers resources, local CBO resource guide and others. 12/31/2022
7 What medium of communication
does your community least
engage?
311 app Improve communications to Asian Indian residents by:
1) Developing a small digital and printed postcard on how to search, download and use the City’s FresGo and 311 applications; posting the flyer on the City of Fresno Indian Community Facebook page and distributing printed copies at in-person events attended by Asian Indian residents. 12/1/2022
8 Top two ways in which your
community would like to receive
communication
Text; City website; Social
media, Email, Mobile
app
Improve communications to Asian Indian residents by:
1) Increasing Facebook City of Fresno Indian Community followers by 100 2) Creating a print and digital postcard promoting City Website information including a simplified “Where To Find” important information such as City 12/1/2022

STRATEGIC PLAN | 23

# Question Answer SMART GOAL Date
Council meeting agendas, boards and commissions listings, first time homebuyers resources, local CBO resource guide and others. 8 Bottom two ways in which your
community would like to receive
communication
Phone calls; Letters Improve communications to Asian Indian residents by:
1) Drafting a brief, easy-to-read digital flyer on understanding, downloading and using City of Fresno digital applications and communications including 311, FresGo apps, email communications and social media. 12/1/2022
9 Top two ways your community
likes to express opinion
Neighborhood meetings;
Email
Encouraging increased Asian Indian community and civic engagement by:
1) Engaging Asian Indian residents subscribed to City of Fresno Indian Community F acebook group by answering their questions and private messages on city and community resources shared online. 2) Creating an Asian Indian-specific email list made up of resident and stakeholder connections to receive monthly resources and information communications.
10/1/2022
9 Bottom two ways your
community likes to express
opinion
Phone; Online discussion N/A

10 Top two ways your community
likes to receive
news/information? (include %)
Social media; Internet,
Television
Increase Asian Indian community engagement using preferred communication methods by:
1) Engaging Asian Indian residents subscribed to City of Fresno Indian Community F acebook group by answering their questions and private messages on city and community resources shared online. 2) Participating on one quarterly television/radio interview on news programs and channels often viewed by city Asian Indian constituents. 10/1/22
11 What common themes surface
from reviewing what would
motivate your community to be
more involved?
Better communication;
More cultural
engagement
Increase communication responses on common themes relevant to Asian Indian residents by:
1) Increasing Facebook City of Fresno Indian Community following by 100 new subscribers
2) Developing simplified “Where To…” social media communications to promote City’s website highlighting and featuring one department/service types once a month on social media.
3) Participating in one quarterly cultural event at city Gurudwaras or special cultural events in the community.
12/1/2022
12 What common themes surface
from reviewing how we can
increase citizen engagement?
Announcing messages
on local tv and radio,
Gurdwara and parks
engagements
Increase communication responses on common themes relevant to Asian Indian residents by:
1) Participating on one quarterly television/radio interview on news programs and channels often viewed by city Asian Indian constituents. 10/1/2022

STRATEGIC PLAN | 24

# Question Answer SMART GOAL Date
2) Hosting one quarterly resource booth at Asian Indian community events, Gurdwaras and youth and children sporting events (field hockey, cricket and others).
13 What are the top two sentiments
your community feels in terms of
being welcome in Fresno?
(include %)
Welcome (45.24%)
Neutral (23.81%)
Increase Asian Indian sense of community and civic engagement by:
1) Coordinating two annual Asian Indian community service days (such as sponsoring a meal for law enforcement; fire department or healthcare workers).
2) Hosting a booth at Fresno City College Asian Fest with cultural demonstrations specific to the Asian Indian community – promoting community pride and belonging.
05/15/2023
14* What are the top 5 things your
community communicated it
needs support in (in order)?
1- Digital literacy
2- Healthcare/Health
Insurance
3- Legal Assistance
4- Senior/Adult Day Care
5- Internet Access
Increase Asian Indian awareness of requested resources by:
1) Creating a digital list of CBOs and academic institutions that provide low- cost and no-cost digital literacy classes to be distributed via social media, email and print.
2) Creating a digital list of CBOs and Federally Qualified Health Centers that connect residents to public healthcare coverage (Medi-Cal and Medicare). 3) Creating a list of legal aid organizations providing no-cost legal representation—including current City legal aid offerings to be distributed via social media, email and print.
4) Creating a digital list of Senior and Adult Day care centers and services— including Fresno PARCS programs targeting older adults to be distributed via social media, email and print.
5) Working with City ISD, Fresno Coalition for Digital Inclusion and community stakeholders to advocate for increased fiber optics installation in disconnected City areas.
12/15/2022
14* What bottom 3 things your
community communicated it
needs support in (in order)?
1- Senior centers
2- Literacy services
3- Behavioral health
services
Increase Asian Indian sense of community and civic engagement by:
1) Participating in one quarterly cultural event at city Gurudwaras or special cultural events in the community to keep learning any emerging needs from Asian Indian residents.
10/1/2022
15 Largest age segment of those who
responded (include %)
41-55 years (42.86%) Ensure Asian Indian survey responses from diverse age populations by:
1) Partnering with Asian Indian youth and older adult-serving organizations to organize a small focus group to learn age-specific community needs. 2) Document focus group findings and provide digital and printed flyers with resources addressing identified needs among both Asian Indian youth and older adults.
11/15/2022

STRATEGIC PLAN | 25

# Question Answer SMART GOAL Date
16 Largest residency/tenure segment
of those who responded (include
%)
16-25 years; 36% Ensure BIPOC survey responses from diverse residency/tenure populations by:
1) Partnering with Asian Indian youth and older adult-serving organizations to organize a small focus group to learn age-specific community needs. 2) Document focus group findings and provide digital and printed flyers with resources addressing identified needs among both Asian Indian youth and older adults.
11/30/2022
17 What was the largest Gender
response (include %)
Male 69.05% Ensure Asian Indian survey responses from diverse gender populations by:
1) Partnering with Asian Indian women-serving organizations to organize a small focus group to learn gender-specific community needs. 2) Partnering with Asian Indian women-serving organizations to ensure additional survey responses to learn gender-specific community needs.

Ongoing
20 What is the income level of the
highest % of respondents?
Over 100K Ensure Asian Indian survey responses from economically diverse populations by:
1) Partner with Asian Indian Hindu temples, Gurdwaras and small business owners to survey newly arrived immigrants in the community who may be of a lower income status and learn about their unique needs. 2) Draft plan to address needs of newly arrived Asian Indian immigrants from gathered data above.
03/01/2022
21 What are the top three descriptor
categories respondents most
related to?
Sikh; Long standing
Resident; Parent
Increase Asian Indian sense of community and civic engagement by:
1) Partnering with Hindu and Sikh serving CBOs to increase community engagement and cohesion.
2) Continue outreach and service at city Gurdwaras and Hindu temples proving identified resources needs and information among Asian Indian community.

Ongoing

STRATEGIC PLAN | 26

OCA BIPOC COMMUNITY ENGAGEMENT S.M.A.R.T GOALS

# Question Answer SMART GOAL Date
1 % involved + very involved from
your community?

42.59% Increase percentage of BIPOC community involvement by:
1) Developing and publishing a calendar for regular in-person and virtual meetings featuring information on city projects and services. 2) Publishing at least one new information post a day on our City of Fresno BIPOC Community Facebook page for a total of 20 per month. 3) Creating BIPOC constituent and key stakeholder email list to add to the current OCA listserv.
4) Developing a weekly scheduled email blast sent out once a week to BIPOC email listserv.

12/15/2022

2 % dissatisfied + very dissatisfied
with current level of involvement
in your community?

44.44% Decrease percentage of BIPOC community dissatisfaction by:
1) Creating an online web tool inviting dissatisfied BIPOC constituents to share areas of concern and interest. These constituents will be invited via email to join regularly scheduled City Council and boards and commission meetings, depending on their areas of interest.
2) Scheduling presentations directly related to BIPOC constituents’ stated areas of interest.
12/1/2022

3 % interested + very interested in
being more involved?

64.81% Increase percentage of BIPOC community civic involvement by:
1) Scheduling community meetings highlighting civic engagement opportunities.
2) Building an opportunity to get involved with a “Get Involved” button on the OCA BIPOC website and promote it via the email list serve, social media, OCA newsletter and printed flyers at in-person community events and meetings. 3) Hosting a City resource and information booth with resources and information relevant to the BIPOC community at least once a month in various community engagements.
12/1/2022

4 Top two reasons why folks aren’t
involved
Not enough available
time; Unsure how to get
involved
Improve communications to BIPOC residents on community engagement opportunities by:
1) Scheduling community meetings highlighting civic engagement opportunities.
2) Building an opportunity to get involved with a “Get Involved” button on the OCA BIPOC website and promote it via the email list serve, social media, OCA newsletter and printed flyers at in-person community events and meetings. 3) Posting regular city council meeting agendas on social media 12/1/2022

STRATEGIC PLAN | 27

# Question Answer SMART GOAL Date
4) Creating and publishing a concise and easy-to-read digital flyer detailing how residents can participate civically.
5 % that consider our
communication very good +
excellent
0 Improve overall communications to BIPOC residents by:
1) Developing and publishing a calendar for regular in-person and virtual meetings featuring information on city projects and services. 2) Publishing at least one new information post a day on our City of Fresno BIPOC Community Facebook page for a total of 20 per month. 3) Creating BIPOC constituent and key stakeholder email list to add to the current OCA listserv.
4) Developing a weekly scheduled email blast sent out once a week to BIPOC email listserv.
5) Continuing to collaborate with City departments to develop and implement recommendations to effectively communicate with the BIPOC community. 12/01/2022

6 What medium of communication is
your community most familiar
with?
City Website Improve communications about City website to BIPOC residents by:
1) Developing and publishing a calendar for regular in-person and virtual meetings featuring information on city projects and services. 2) Publishing at least one new information post a day on our City of Fresno BIPOC Community Facebook page for a total of 20 per month. 3) Creating BIPOC constituent and key stakeholder email list to add to the current OCA listserv.
4) Developing a weekly scheduled email blast sent out once a week to BIPOC email listserv.
5) Creating print and digital postcard promoting City Website information including a simplified “Where To Find” important information such as City Council meeting agendas, boards and commissions listings, first time homebuyers resources, local CBO resource guide and others. 11/1/2022

6 What medium of communication is
your community least familiar
with?
City Twitter page Improve communications on City departments and services to BIPOC residents by:
1) Creating print and digital postcard promoting City Website information including a simplified “Where To Find” important information such as City Council meeting agendas, boards and commissions listings, first time homebuyers resources, local CBO resource guide and others. 2) Meeting with the City’s communication director to advocate for the development of community-targeted approach to city-wide communications using the most relevant media platforms for diverse communities, including Asian Indian constituents.
4/1/2023

STRATEGIC PLAN | 28

# Question Answer SMART GOAL Date
7 What medium of communication
does your community most
engage?
City website Improve communications about City website to BIPOC residents by:
1) Meeting with City ISD and communications director to advocate for the design and implementation of a new, more user-friendly website. As the OCA, participate and provide feedback on revamped City website encouraging clear and concise site map for easy navigation and easy-to-read language throughout the site.
2) Publishing at least one new information post a day on our City of Fresno BIPOC Community Facebook page for a total of 20 per month. 6/30/2023
7 What medium of communication
does your community least
engage?
City Twitter page; 311
app
Improve communications to BIPOC residents by:
1) Meeting with the City’s communication director to advocate for the development of community-targeted approach to city-wide communications using the most relevant media platforms for diverse communities, including BIPOC constituents.
4/1/2023
8 Top two ways in which your
community would like to receive
communication
Social media; City
website
Improve communications to BIPOC residents by:
1) Publishing at least one new information post a day on our City of Fresno BIPOC Community Facebook page for a total of 20 per month. 2) Creating BIPOC constituent and key stakeholder email list to add to the current OCA listserv.
3) Developing a weekly scheduled email blast sent out once a week to BIPOC email listserv.
4) Increase FB City of Fresno BIPOC Community Group by 100 followers 4/1/2023
8 Bottom two ways in which your
community would like to receive
communication
Phone calls; Letter by
mail
Improve communications to BIPOC residents by:
1) Including a mini digital training section in the OCA Resident’s Academy on how to access city services information via the web/social media and via email. 2) Drafting a brief, easy-to-read digital flyer on understanding, downloading and using City of Fresno digital applications and communications including 311, FresGo apps, email communications and social media.
10/1/2022
9 Top two ways your community
likes to express opinion
Neighborhood meetings;
One-on-one meetings;
Online discussion
Encouraging increased BIPOC community and civic engagement by:
1) Developing and publishing a calendar for regular in-person and virtual meetings featuring information on city projects and services. 2) Building a tool for constituents to request a one-on-one online chat or via phone.
11/1/2022
9 Bottom two ways your community
likes to express opinion
Phone, social media N/A

10 Top two ways your community
likes to receive news/information?
(include %)
Television (38.89%);
Internet (27.78%)
Increase BIPOC community engagement using preferred communication methods by:
4/1/2023

STRATEGIC PLAN | 29

# Question Answer SMART GOAL Date
1) Identifying funding source to produce OCA public service announcements on topics relevant to BIPOC community, including how to engage your local key civic leaders.
2) Developing video PSA draft talking points and scripts on civic participation including, engaging your elected representatives, participating in City Council meetings and using City’s 311, FresGO and City website. 3) Publishing two per year BIPOC informational videos on social media.

11 What common themes surface
from reviewing what would
motivate your community to be
more involved?
City taking accountability
for actions past and
present, More effective
Community Engagement,
Clarity regarding city
policies and operations,
Transparency - build
trust
Increase communication responses on common themes relevant to BIPOC residents by:
1) Developing and publishing a calendar for regular in-person and virtual meetings featuring information on city projects and services. 2) Publishing at least one new information post a day on our City of Fresno BIPOC Community Facebook page for a total of 20 per month. 3) Creating BIPOC constituent and key stakeholder email list to add to the OCA listserv.
4) Developing a weekly scheduled email blast sent out once a week to BIPOC email listserv.
11/15/2022

12 What common themes surface
from reviewing how we can
increase citizen engagement?
Broken promises; civic
training; the need for
transparency and clarity;
building community trust
Increase communication responses on common themes relevant to BIPOC residents by:
1) Developing and publishing a calendar for regular in-person and virtual meetings featuring information on city projects and services. 2) Building a tool for constituents to request a one-on-one online chat or via phone.
12/1/2022
13 What are the top two sentiments
your community feels in terms of
being welcome in Fresno? (include
%)
Neutral (35.19%);
Slightly Welcome
(22.22%)
Increase BIPOC sense of community and civic engagement by:
1) Scheduling a series of “City Fairs” targeting the BIPOC community to introducing them to the people that serve in the City. BIPOC City Fairs would rotate monthly in each one of the seven districts – seven meetings over the next seven months.
2) Developing and scheduling monthly “City Fairs” featuring presentations from City leaders, organizations specializing in employment assistance and training, substance abuse, mental and behavioral health, homeless services, rental and mortgage assistance options, first time homebuyer programs, domestic violence services and others. “City Fairs” will begin in November 2022.
4/01/2023

14* What are the top 5 things your
community communicated it
needs support in (in order)?
1- Employment
Assistance/Job Training
2- Substance
Increase BIPOC awareness of requested resources by:
1) Scheduling a series of “City Fairs” targeting the BIPOC community to introducing them to the people that serve in the City. BIPOC City Fairs would 3/15/2023

STRATEGIC PLAN | 30

# Question Answer SMART GOAL Date
Abuse/Mental Health
Services
3- Homeless Shelter
Services;
4- Rental/Mortgage
assistance
5- Domestic violence
Services
rotate monthly in each one of the seven districts – seven meetings over the next seven months.
2) Developing and scheduling monthly “City Fairs” featuring presentations from City leaders, organizations specializing in employment assistance and training, substance abuse, mental and behavioral health, homeless services, rental and mortgage assistance options, first time homebuyer programs, domestic violence services and others. “City Fairs” will begin in November 2022.

14* What bottom 3 things your
community communicated it
needs support in (in order)?
1- English Instruction
2- Utility assistance
3- Transportation
Increase BIPOC sense of community and civic engagement by:
1) Create a digital list of English as a Second Language instruction institutions available to the community at low-cost or no cost distributed via social media and email. Printed copies will be distributed at in-person outreach events. 2) Also work with existing English-learning providers to organize satellite classes in our established neighborhood centers.
3) Create a digital list of agencies providing utility assistance to be distributed via our City of Fresno BIPOC Community Facebook page and the BIPOC email list serve. Printed copies will be distributed at in-person outreach events. 4) In collaboration with Fresno FAX, create a digital list with Fresno area (urban and rural) public transportation providers to be distributed virtually via social media and the BIPOC email list serve. Printed copies will be distributed at in- person outreach events.
04/01/2023

15 Largest age segment of those who
responded (include %)
56-65 years (32.08%) Ensure BIPOC survey responses from diverse age populations by:
1) Break out focus groups in each of the seven districts into age segments:
early teens to 18; 19 to 40; 41 to 60 and 61 and older to gather information from a broader sample of our population.
3/15/2023
16 Largest residency/tenure segment
of those who responded (include
%)
26+ years (72.55%) Ensure BIPOC survey responses from diverse residency/tenure populations by:
1) Work with Fresno Unified, churches, and other institutions with established youth audiences to host focus groups to fill out surveys. 10/01/2022
17 What was the largest Gender
response (include %)
Female (55.56%) Ensure BIPOC survey responses from diverse gender populations by:
1) Partnering with BIPOC men, young men and father-serving organizations to organize a small focus group to learn gender-specific community needs. 2) Partnering with BIPOC men, young men and father-serving organizations to ensure additional survey responses to learn gender-specific community needs. 3/15/2023
20 What is the income level of the
highest % of respondents?
75k-99.999k (22.64%) Ensure BIPOC survey responses from economically diverse populations by:
1) Working with local service providers like churches, Fresno County DSS, Housing Authority, the Mission, and Poverello House to reach people in lower income brackets in our community with the BIPOC survey. 12/1/2022

STRATEGIC PLAN | 31

# Question Answer SMART GOAL Date
2) Developing a paper version of the BIPOC survey allowing quick, on the spot access to the survey without the technology learning curve. 21 What are the top three descriptor
categories respondents most
related to?
Black; Parent; Southwest
Fresno Resident; Long
Standing Resident
Increase BIPOC sense of community and civic engagement by:
1) Working with churches and other established community agencies to reach a broader group on BIPOC residents: Indigenous people groups, non-parents, people who live in other parts of our city, and newer residents. 2) Hosting tables at Fresno State, Fresno City, and other learning institutions to capture newer younger residents, churches across the city, and business that cater to the BIPOC Community.
5/1/2023

STRATEGIC PLAN | 32

OCA LATINO COMMUNITY ENGAGEMENT S.M.A.R.T GOALS

# Question Answer SMART GOAL Date
1 % involved + very involved from
your community?

30.26% Increase percentage of Latino community involvement by:
1) Holding and facilitating monthly community "Charlas/Chats" in prominent Latino neighborhoods to communicate City-sponsored civic engagement opportunities, including City Council meetings, City department public surveys or comment events.
2) Drafting an easy-understand guide on how to read and understand City Council agendas; posting the guide on the City of Fresno Immigrant Affairs group, OCA website and a print version for in-person events. 3) Posting timely City Council and Board and Committee meeting agendas. relevant to the API community on social media.
4) Posting feedback/engagement opportunities for community to participate in City Council meetings on relevant topics to Latino constituents.
08/15/2022
2 % dissatisfied + very dissatisfied
with current level of involvement
in your community?

25.01% Decrease percentage of Latino community dissatisfaction by:
1) Holding and facilitating monthly community "Charlas/Chats" in prominent Latino neighborhoods to communicate City-sponsored civic engagement opportunities, including City Council meetings, City department public surveys or comment events.
2) Providing communications on simple engagement strategies such as using FresGo and 311; writing and recording a bilingual script on how to use 311/FresGO app to report neighborhood incidents.
3) Posting timely City Council and Board and Committee meeting agendas relevant to the Latino community on social media.
10/15/2022

3 % interested + very interested in
being more involved?

61.84% Increase percentage of Latino community civic involvement by:
1) Increasing the number of City of Fresno Immigrant Affairs group followers to 1,000 by the end of the 2022 calendar year.
2) Recruiting four Latino constituents to participate in the upcoming OCA Resident’s Academy; Academy curriculum will focus on informing diverse City populations on civic participation and engagement. 3) Continue engaging Latino residents not connected to the City online by responding to all constituent calls and texts in a timely manner. 4) Continue engaging Latino constituents subscribed to the City of Fresno Immigrant Affairs s ubscribed to Facebook group by answering their questions and private messages on city and community resources shared online.
12/31/2022

STRATEGIC PLAN | 33

# Question Answer SMART GOAL Date
4 Top two reasons why folks aren’t
involved
Not enough time to be
involved; Unsure how to get
involved
Improve communications to Latino residents on community engagement opportunities by:
1) Posting regular city council meeting agendas on social media. 2) Creating and publishing a concise and easy-to-read digital flyer detailing how residents can participate civically.
3) Developing a small digital and printed postcard on how to search, download and use the City’s FresGo and 311 applications; posting the flyer on the City of Fresno Immigrant Affairs Facebook page and distributing printed copies at in-person events attended by Asian Indian residents. 4) Develop a monthly series of bilingual “HOW TO” digital and printed postcards including: How to get involved; How to find out who is my councilmember; How can I let my councilmember know my
neighborhood/city concerns.
5) Building an opportunity to get involved with a “Get Involved” button on the OCA Latino/Immigrant website and promote it via the email list serve, social media, OCA newsletter and printed flyers at in-person community events and meetings.
9/15/2022
5 % that consider our
communication very good +
excellent

5.27% Increase the percentage of Latinos who consider that City’s communication to the community is excellent by:
1) Working closely with City departments who communicate with Latino residents by ensuring public communications are bilingual, easy-to-read, easy to understand and distributed via channels that are most relevant to community members.
2) Authoring an infographic for all City departments on recommendations and tips to better communicate with diverse audiences to ensure brief, concise and engaging flyers, posts and messages.
3) Working with personnel department to revamp the City’s translation department to ensure that in addition to a verbal test, there be a written test for City employees who need to author written public communications. 10/15/2022
6 What medium of communication
is your community most familiar
with?
City’s website; City
Facebook; 311 app
Improve communications about City website to Latino residents by:
1) Increasing the number of City of Fresno Immigrant Affairs group followers to 1,000 by the end of the 2022 calendar year.
2) Develop a bimonthly series of bilingual “HOW TO” digital and printed postcards including: How to find and download 311 and FresGo apps; How to use 311 and FresGO apps.
3) Host and facilitate hold a small resident group focus group inquiring feedback on what broadcast media they most familiar with and why. 12/01/2022

STRATEGIC PLAN | 34

# Question Answer SMART GOAL Date
4) Within 4 weeks of the above small resident focus group, draft a written report showing findings and recommended strategies addressing Latino communications preferences.
6 What medium of communication
is your community least familiar
with?
City Twitter page; FresGo
app; City Council meetings
Improve communications on City departments and services to Latino residents by:
1) Develop a bimonthly series of bilingual “HOW TO” digital and printed postcards including: How to find and download 311 and FresGo apps; How to use 311 and FresGO apps.
2) Holding two small resident focus groups with youth and older adults inquiring feedback on their least familiar City communication mediums and why.
3) Within 4 weeks of the above small resident focus groups, draft findings and recommended strategies addressing constituent concerns; share results with City departments to encourage increased Latino community engagement.
4) Creating print and digital postcard promoting City Website information including a simplified “Where To Find” important information such as City Council meeting agendas, boards and commissions listings, first time homebuyers resources, local CBO resource guide and others. 5) Meeting with the City’s communications director to advocate for the development of community-targeted approach to city-wide communications using the most relevant media platforms for diverse communities, including Latino constituents.
03/15/2023

7 What medium of communication
does your community most
engage?
City's Facebook; City's
website; City Council
meetings
Improve communications about City website to Latino residents by:
1) Increasing the number of City of Fresno Immigrant Affairs group followers to 1,000 by the end of the 2022 calendar year.
2) Creating a print and digital postcard promoting City Website information including a simplified “Where To Find” important information such as City Council meeting agendas, boards and commissions listings, first time homebuyers resources, local CBO resource guide and others. 12/31/2022

7 What medium of communication
does your community least
engage?
CityTwitter page; 311 ap;
City Council meetings;
FresGo app
Improve communications to Latino residents by:
1) Develop a bimonthly series of bilingual “HOW TO” digital and printed postcards including: How to find and download 311 and FresGo apps; How to use 311 and FresGO apps and others.
2) Host and facilitate hold a small resident group focus group inquiring feedback on what broadcast media they most familiar with and why. 12/31/2022

STRATEGIC PLAN | 35

# Question Answer SMART GOAL Date
3) Within 4 weeks of the above small resident focus group, draft a written report showing findings and recommended strategies addressing Latino communications preferences.
8 Top two ways in which your
community would like to receive
communication
Face-to-Face; Social media;
City website
Improve communications to Latino residents by:
1) Holding and facilitating in-person monthly community "Charlas/Chats" in prominent Latino neighborhoods to communicate City-sponsored civic engagement opportunities, including City Council meetings, City department public surveys or comment events.
2) Continuing to identify Latino-centered events to hold monthly information booths (such as Fiestas Patrias, Latino Heritage Month events and others).
2) Increasing the number of City of Fresno Immigrant Affairs group followers to 1,000 by the end of the 2022 calendar year.
3) Creating a print and digital postcard promoting City Website information including a simplified “Where To Find” important information such as City Council meeting agendas, boards and commissions listings, first time homebuyers resources, local CBO resource guide and others. 10/15/2022

8 Bottom two ways in which your
community would like to receive
communication
Phone call; Mobile app;
Email
Improve communications to Latino residents by:
1) Meeting with the City’s communications director to advocate for the development of community-targeted approach to city-wide communications using the most relevant media platforms for diverse communities, including Latino constituents.
03/15/2023

9 Top two ways your community
likes to express opinion
Neighborhood meeting;
One-on-one meetings
Encouraging increased Latino community and civic engagement by:
1) Holding and facilitating in-person monthly community "Charlas/Chats" in prominent Latino neighborhoods to communicate City-sponsored civic engagement opportunities, including City Council meetings, City department public surveys or comment events.
2) Continuing to identify Latino-centered events to hold monthly information booths (such as Fiestas Patrias, Latino Heritage Month events and others).
10/01/2022

9 Bottom two ways your
community likes to express
opinion
Phone; Email N/A

10 Top two ways your community
likes to receive
news/information? (include %)
Internet (38.16%)
Social Media (30.26%)
Increase Latino community engagement using preferred communication methods by:
1) Increasing the number of City of Fresno Immigrant Affairs group followers to 1,000 by the end of the 2022 calendar year.
12/01/2022

STRATEGIC PLAN | 36

# Question Answer SMART GOAL Date
2) Creating a print and digital postcard promoting City Website information including a simplified “Where To Find” important information such as City Council meeting agendas, boards and commissions listings, first time homebuyers resources, local CBO resource guide and others. 11 What common themes surface
from reviewing what would
motivate your community to be
more involved?
The Latino community
survey shows community
members prefer a more
direct communication
model – preferring in-
person meetings and
increased social media
communications.

Increase communication responses on common themes relevant to Latino residents by:
1) Holding and facilitating in-person monthly community "Charlas/Chats" in prominent Latino neighborhoods to communicate City-sponsored civic engagement opportunities, including City Council meetings, City department public surveys or comment events.
2) Continuing to identify Latino-centered events to hold monthly information booths (such as Fiestas Patrias, Latino Heritage Month events and others).
3) Continuing creative ways to increase Latino constituency following on social media pages including City of Fresno Immigrant Affairs Facebook page for middle age to older Latinos and @ocafresno Instagram account for younger subscribers.
10/01/2022
12 What common themes surface
from reviewing how we can
increase citizen engagement?
Common themes that
emerge is that older Latinos
prefer in-person meetings
and written paper
communications while
middle age to younger
Latinos opt for social
media/internet
engagement. There must be
a multi-strategy approach
for digital (web and social
media) and traditional
communications (in-person,
paper and broadcast
media).

Increase communication responses on common themes relevant to Latino residents by:
1) Conduct in-person “Charlas/Platicas” with senior residents in collaboration with Fresno PARCS and other local non-profits serving older Latinos and Immigrants to gauge their engagement levels and preferred methods of communication.
2) Conduct in-person “Charlas/Platicas” with young Fresnans in collaboration with Fresno PARCS, school districts and other local non-profits serving city’s youth to gauge their engagement levels and preferred methods of civic engagement and communication.
01/15/2022

13 What are the top two
sentiments your community
feels in terms of being welcome
in Fresno? (include %)
Welcome (39.47%);
Neutral (28.95%)
Increase Latino sense of community and civic engagement by:
1) Hosting a booth showcasing Latino pride at upcoming Fiestas Patrias and Hispanic Heritage events – to increase community sense of pride and over all community wide knowledge on the contributions made by Latinos to Fresno and the Valley.
10/15/2022

STRATEGIC PLAN | 37

# Question Answer SMART GOAL Date
2) Draft and design mini “Orgullo/Pride” weekly profiles of prominent Fresno Latinos during Latino Heritage month; profiles will be posted via social media pages and posted to the OCA website.
14* What are the top 5 things your
community communicated it
needs support in (in order)?
1- Healthcare/Health
insurance
2- Substance Abuse/Mental
Health Services
3- Internet Access
4- Employment
Assistance/Job Training
5- Financial Education
Increase Latino community awareness of requested resources by:
1) Creating a digital and printed healthcare navigator list containing the names and contact information of local health clinics, CBOs and agencies that help connect the public to healthcare coverage; list will include Spanish-language serving entities.
2) Creating a digital and printed containing Fresno County Behavioral Health services responsive to mental health and substance abuse issues; list will include Spanish-language programs.
3) Working with City’s ISD department to advocate for high-speed digital connectivity of low-income Fresno neighborhoods.
4) Connecting with workforce development agencies and CBOs to learn about training opportunities targeting Latino residents; partnering with agencies to communicate opportunities to Latino constituents. 5) Connecting with financial institutions and CBOs to learn about financial literacy opportunities targeting Latino residents; partnering with institutions to communicate opportunities to Latino constituents.
10/15/2022
14* What bottom 3 things your
community communicated it
needs support in (in order)?
1- Full Day Head Start
2- Half Day Head Start
3- Utility Assistance
Increase Latino community awareness of requested resources by:
1) Creating a digital list of culturally relevant resources for parents including early education information, early childhood education CBOs and websites. 2) Working with City’s ARPA funded organizations to ensure Latino constituents have information on utility assistance programs; draft list CBOs that provide utility assistance as well as energy-saving tips to be distributed via our City of Fresno Immigrant Affairs page. Printed copies will be distributed at in-person outreach events.
10/15/2022
15 Largest age segment of those
who responded (include %)
26-40 years (42.11%) Ensure Latino survey responses from diverse age populations by:
1) Conduct in-person “Charlas/Platicas” with senior residents in collaboration with Fresno PARCS and other local non-profits serving older Latinos and Immigrants to gauge their most pressing needs and preferred methods of civic engagement and communication.
2) Conduct in-person “Charlas/Platicas” with young Fresnans in collaboration with Fresno PARCS, school districts and other local non-profits serving city’s youth to gauge their most pressing needs and preferred methods of civic engagement and communication.
01/15/2022

STRATEGIC PLAN | 38

# Question Answer SMART GOAL Date
16 Largest residency/tenure
segment of those who
responded (include %)
26+ years (32.89%) Ensure Latino survey responses from diverse residency/tenure populations by:
1) Identify long-tenured Latino residents to provide ongoing feedback on issues that that concern these constituents to gauge how these concerns differ from newer tenured residents.
2) Draft a “learnings” document on the pressing issues identified by longer tenured residents compared to newer Fresno arrivals; make recommendations on addressing resource needs and engagement strategies based on learnings.
03/15/2023
17 What was the largest Gender
response (include %)
Female (73.68%) Ensure Latino survey responses from diverse gender populations by:
1) Partnering with Latino men, young men and father-serving organizations to organize a small focus group to learn gender-specific community needs. 2) Partnering with Latino men, young men and father-serving organizations to ensure additional survey responses to learn gender-specific community needs.
01/15/2022
20 What is the income level of the
highest % of respondents?
Under $20K (24.00%) Ensure Latino survey responses from economically diverse populations by:
1) Partnering with financial institutions targeting the Latino community— such as credit unions, banks and chambers of commerce to target higher- income earning Latinos.
02/01/2023
21 What are the top three
descriptor categories
respondents most related to?
College Graduate; Parent;
Immigrant
Increase Latino sense of community and civic engagement by:
1) Continuing creative ways to increase Latino constituency following on social media pages including City of Fresno Immigrant Affairs Facebook page for middle age to older Latinos and @ocafresno Instagram account for younger subscribers.
09/15/2022

OCA IMMIGRANT COMMUNITY ENGAGEMENT S.M.A.R.T GOALS

The OCA as part of its immigrant affairs support efforts is working on gathering information specific to all foreign-born immigrants in a separate needs assessment. Pending securing funding, to carry out the effort, this information will be included into a formal strategy in FY23 as an addendum to this document.

STRATEGIC PLAN | 39

FY23 BUDGET
To accomplish the work set forth in this report the following is a detail of the FY23 Adopted budget for the Office of Community Affairs. Fiscal years run July 1 through June 30.

STRATEGIC PLAN | 40

FORWARD
Measuring progress

The Office of Community is committed to its mission. We believe it is important to demonstrate our commitment by measuring outputs and outcomes. On an annual basis this report will be updated providing before and after progress detail regarding the information covered in this report.

Sharing progress
As we continue, the OCA believes it is important to share progress on goals with key stakeholder groups. The following matrix indicates the cadence and method in which information will be shared.

Progress
Sharing Q1 Q2 Q3 Q4 Method
Internal
team
Weekly Weekly Weekly Weekly Team meetings

Exec. team Bi-weekly Bi-weekly Bi-weekly Bi-weekly Staff meetings Community Quarterly Quarterly Quarterly Quarterly
Newsletters /
Community
meetings

Council N/A Bi-annual N/A Bi-annual Workshops/tray
memo

-End
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
Q1
Q2
Q3
Q4
Measuring Progress

STRATEGIC PLAN | 41

APPENDIX

STRATEGIC PLAN | 42

Appendix A –

1. Below is a list of questions asked in our community survey’s along with the answer type response choice detail.

# Question Answer Type
1 How would you rate your current level of involvement
with the City of Fresno?
Multiple Choice - (Uninvolved, Slightly involved,
Very Involved)
2 How satisfied are you with your current level of
involvement?
Multiple Choice - (Very Dissatisfied, Dissatisfied,
Neutral, Satisfied, Very Satisfied)
3 How interested are you in increasing your level of
involvement in the City of Fresno?
Multiple Choice - (Not interested, Slightly
interested, Neutral, Interested, Very interested)
4 What most prevents you from being more involved
with the City of Fresno?
Multiple Choice - (Not enough available time to
be involved, unsure how to get involved,
cultural barriers, lack of trust in government,
other (specified))
5 How would your rate the City of Fresno's current
communication with people of your ethnic group?
Multiple Choice - (Poor, Fair, Good, Excellent)
6 Are you familiar with - (311, City Council Meetings,
FresGO app, The City's Website, The City's Facebook
Page, The City's Twitter Page)
Checkbox - (Yes, No)
7 How Often do you engage the following - (311, City
Council Meetings, FresGO app, The City's Website, The
City's Facebook Page, The City's Twitter Page)
Sliding Scale - (Never, Rarely, Occasionally,
Frequently)
8 How interested are you in receiving information from
the City of Fresno in the following ways? (Social
Media, Email, Mobile App, Face to Face, Letter By
Mail, Phone Call, Text, City Council Meetings)
Sliding Scale - (1 = Not interested, 2 = Slightly
Interested, 3 = Neutral, 4 = Interested, 5 = Very
interested)
9 How interested are you in communicating your
opinion with the City of Fresno in the following ways?
(Social Media, Email, Mobile App, Face to Face, Letter
By Mail, Phone Call, Text, City Council Meetings)
Sliding Scale - (1 = Not interested, 2 = Slightly
Interested, 3 = Neutral, 4 = Interested, 5 = Very
interested)

How do you currently receive your news and
information?
Checkbox - Newspaper, Radio, Television,
Internet, Social Media)
10 Please describe what would motivate you to become
more involved with the City of Fresno.

Open ended text
11 Please describe how the City of Fresno can increase
citizen engagement with people of your ethnic group.

Open ended text
12 On a scale of 1 - 5 (5 being the highest) how welcome do you feel in this community?
Sliding Scale - (1 = Unwelcome, 2 = Slightly
Welcome, 3 = Neutral, 4 = Welcome, 5 = Very
Welcome)
13 On a scale of 1 - 5 (5 being the highest) please rate what you believe your ethnic community needs
support in.

Sliding Scale for various categories - (Child care,
Dental care, English instruction, Utility
assistance, Home repair, Transportation,
Rental/mortgage assistance, Food assistance,
Employment assistance/ job training, Literacy
services, Homeless shelter services, Senior
centers, Substance abuse/mental health

STRATEGIC PLAN | 43

services, Domestic violence services, Human
trafficking services, Behavioral health services)
14 On a scale of 1 - 5 (5 being the highest) please rate what your ethnic community needs support in
(continued)
Sliding Scale for various categories - (Legal
assistance, Financial education, Health
care/health insurance, Independent living aid
(homemaker assistance), Refugee services,
Crime victim services, Full day Head Start, Half
day Head Start, Tax Preparation, Digital literacy,
Internet access)
15 What your age? (optional) Checkbox - (Under 18, 18 -25, 26 - 40, 41 - 55, 56 -65, 66+)
16 How long have you lived in the City of Fresno?
(optional)
Checkbox - (1 Year or less, 2 - 5 years, 6 - 10
years, 11 - 15 years, 16 - 25 years, 26+ years)
17 What is your gender? (optional) Checkbox - (Male, Female, Other) 18 What zip code do you live in? (optional) Open ended text 19 What is your employment status? (optional) Checkbox - (Employed, Self - Employed, Not Employed, Retired)
20 If employed, what is your role / title? (optional) Open ended text 21 What is your income range? (optional) Checkbox - (Under $20,000, $20,000 to $34,999, $35,000 to $49,999, $50,000 to
$74,999, $75,000 to $99,000, Over $100,000)
22 What describes you (check all that apply) Checkbox (multiple) - Southwest Fresno resident, Long Standing resident, Community
Leader, Black, Indigenous, Latino, Hmong,
Immigrant, Parent, College Graduate, Large
business owner/operator, Disabled, Other
(open ended))
23 If you would like to receive communication from the
City of Fresno or be contacted in the future with
updates regarding the city's progress in serving the
black, indigenous, and people of color community
please enter your contact information below.

Basic Contact info

2. The following is a side-by-side comparison of survey responses that highlight the unique differences by community group. Immediately following is the composition of all feedback.

# Question API BIPOC Indian Latino
1 % involved + very involved
from your community?

28.23% 42.59 30.95 30.26%
2 % dissatisfied + very
dissatisfied with current
level of involvement in
your community?

20.97% 44.44 35.72 25.01%

STRATEGIC PLAN | 44

3 % interested + very
interested in being more
involved?

58.06% 64.81 78.57 61.84%
4 Top two reasons why folks
aren’t involved
Not enough
available time
to be involved,
Unsure how to
get involved
Not enough
available time,
Unsure how to get
involved
Unsure how to get
involved; Not enough
time to get involved
Not enough time to be
involved; Unsure how
to get involved
5 % that consider our
communication very good
+ excellent

7.26% 0 7.14% 5.27%
6 What medium of
communication is your
community most familiar
with?
City website City Council
meetings, City
website
City website, City
Council meetings
311 app; City Council
meetings
6 What medium of
communication is your
community least familiar
with?
City Twitter
page
City Twitter page 311, City Twitter page City Twitter page; FresGo app
7 What medium of
communication does your
community most engage?
City website City website City website; City
Council meetings
City Facebook; City
website; City Council
meetings
7 What medium of
communication does your
community least engage?
City Twitter
page; 311 app
Twitter Page 311 app, City Twitter page; 311
app; FresGo app
8 Top two ways in which
your community would like
to receive communication
Social Media;
City website
City website; email Text; City website;
Social media; Email;
Mobile app
Face-to-Face; Social
media; City website
8 Bottom two ways in which
your community would like
to receive communication
Phone Calls &
Letters by Mail
Phone calls, Letter
by mail
phone calls and
letters
Phone call; Mobile app;
Email
9 Top two ways your
community likes to express
opinion
Online
discussions;
Emails
Neighborhood
meetings; One-on-
one meetings,
Online discussions
Neighborhood
meetings; Email
Neighborhood
meetings; One-on-one
meetings
9 Bottom two ways your
community likes to express
opinion
One-on-One
meetings;
Phone calls
Phone, Social
media
Phone; Online
discussion
Phone; Email
10 Top two ways your
community likes to receive
news/information?
(include %)
Social Media;
Internet
TV 38.89%;
Internet 27.78%
Social media,
internet, TV
Internet (38.16%);
Social media (30/26%)
11 What common themes
surface from reviewing
what would motivate your
community to be more
involved?
Social Media &
Some form of
digital medium
City taking
accountability for
actions past and
present, More
effective
Community
Engagement,
Clarity regarding
city policies and
Better
communication, more
cultural engagement
The Latino community
survey shows
community members
prefer a more direct
communication model
– preferring in-person
meetings and increased
social media
communications.

STRATEGIC PLAN | 45

operations,
Transparency -
build trust
12 What common themes
surface from reviewing
how we can increase
citizen engagement?
API
community
want's to
communicate
through social
media, but not
necessarily
engaged
through social
media
Broke promises,
Civic Training, the
need for
transparency and
clarity, build trust
announcing messages
on local tv and radio,
Gurdwara and parks
engaments
Common themes that
emerge is that older
Latinos prefer in-person
meetings and written
paper communications
while middle age to
younger Latinos opt for
social media/internet
engagement. There
must be a multi-
strategy approach for
digital (web and social
media) and traditional
communications (in-
person, paper and
broadcast media).
13 What are the top two
sentiments your
community feels in terms
of being welcome in
Fresno? (include %)
Neutral;
Welcome
Neutral (35.19%);
Slightly welcome
(22.22%)
Welcome (45.24%);
Neutral (23.81%)
Welcome (39.47%);
Neutral (28.95%)
14* What are the top 5 things
your community
communicated it needs
support in (in order)?
1- Digital
literacy
2-
Healthcare/He
alth Insurance
3- Legal
Assistance
4-
Senior/Adult
Day Care
5- Internet
Access Dental
Care,
Transportation
, Childcare,
English
Instruction,
Senior Centers
1- Employment
Assistance/Job
Training
2- Substance
Abuse/Mental
Health Services
3- Homeless
Shelter Services;
4-
Rental/Mortgage
assistance
5- Domestic
violence Services
1- Employment
Assistance/Job
Training
2- Substance
Abuse/Mental Health
Services
3- Homeless Shelter
Services;
4- Rental/Mortgage
assistance
5- Domestic violence
Services
1- Healthcare/Health
insurance
2- Substance
Abuse/Mental Health
Services
3- Internet Access
4- Employment
Assistance/Job Training
5- Financial Education
14* What bottom 3 things your
community communicated
it needs support in (in
order)?
1- Homeless
Shelters
2-
Transportation
3- Human
Trafficking
Services
1- English
Instruction
2- Utility
assistance
3- Transportation
1- Senior centers
2- Literacy services
3- Behavioral health
services
1- Full Day Head Start
2- Half Day Head Start
3- Utility Assistance

STRATEGIC PLAN | 46

15 Largest age segment of
those who responded
(include %)
26-40 years 56-65 years
(32.08%)
41-55 years (42.86%) 26-40 years (42.11%)
16 Largest residency/tenure
segment of those who
responded (include %)
26+ yrs. 26+ years (72.55%) 16-25 years 26+ years (32.89%) 17 What was the largest
Gender response (include
%)
Females Female 55.56% male 69.05 Female (73.68%)
20 What is the income level of
the highest % of
respondents?
50K - 78K 75k-99.999k

22.64%
over 100K, 60% Under $20K (24.00%)
21 What are the top three
descriptor categories
respondents most related
to?
Hmong,
College
Graduate,
Parent
Black, Parent,
Southwest Fresno
Resident, Long
Standing Resident
Sikh, long standing
resident, parent
College Graduate;
Parent; Immigrant

STRATEGIC PLAN | 47

STRATEGIC PLAN | 48

STRATEGIC PLAN | 49

STRATEGIC PLAN | 50

STRATEGIC PLAN | 51

STRATEGIC PLAN | 52

STRATEGIC PLAN | 53

STRATEGIC PLAN | 54

STRATEGIC PLAN | 55

STRATEGIC PLAN | 56

STRATEGIC PLAN | 57

STRATEGIC PLAN | 58

STRATEGIC PLAN | 59

STRATEGIC PLAN | 60

STRATEGIC PLAN | 61

STRATEGIC PLAN | 62

STRATEGIC PLAN | 63

STRATEGIC PLAN | 64

STRATEGIC PLAN | 65

STRATEGIC PLAN | 66

STRATEGIC PLAN | 67

STRATEGIC PLAN | 68

STRATEGIC PLAN | 69

STRATEGIC PLAN | 70

STRATEGIC PLAN | 71

Appendix B – The following is a definition of the people groups targeted by the OCA along with what subgroup they belong to and which liaison is tasked with providing support.

Name of People Group OCA Subgroup OCA Contact
Black or African American BIPOC BT Lewis
indigenous (Native Americans, Indians, Alaska Natives) BIPOC BT Lewis Latin American/Latino Immigrant Alma Martinez
Undocumented Immigrants/
Foreign Born Immigrants (from all countries) Immigrant Alma Martinez Mexican Indigengous Groups:

Nahual, Maya, Mixtec, Otomi, Totomac, Tzotzli,
Mazatex, Huastec, Ch'ol, Chinantec, Purepecha,
Mixe, Tlapanex, Tarahumara Immigrant Alma Martinez
Japanese API Sandra Lee
Hindi, Gujarati Asian Indian Harjinder Saini
Sikh- Punjabi speaking Asian Indian Harjinder Saini
Pakistan Asian Indian Harjinder Saini
Nepal Asian Indian Harjinder Saini
Hmong API Sandra Lee
Laotian API Sandra Lee
Cambodian/Khmai API Sandra Lee
Filipino API Sandra Lee
Iu-Mien API Sandra Lee
Khmu API Sandra Lee
Korean API Sandra Lee