1 Fresno Farms
2 over 174 years of combined highly-regulated industry
experience.
REGULATED
CANNABIS
TECHNOLOGYHEALTH CARE
FINANCE LAND
DEVELOPMENT
REAL ESTATE LAW
BUSINESS PLAN - Qualification of Owners
Rita Tsalyuk
Chief Executive Officer
Seasoned entrepreneur with decades of experience in
land development, health care, real estate, civil &
software engineering. CEO of Yuma Way and owner of
The Coffee Joint.
Kirill Merkulov
Chief Financial Officer
20 years of real estate brokerage, finance and property
management experience, project management, land
development projects specific to cannabis, owner and CFO of Yuma Way and The Coffee Joint.
Jessica Reuven
Chief Compliance Officer
Licensed New York attorney, CCO for Yuma Way and
affiliates, local resident, community relations liaison.
Experience in highly regulated industries including banking, law, real estate, and cannabis
100% Immigrant & Majority Women and Family Owned
3 HISTORY OF SUCCESS - Qualification of Owners
2015 2016 2017 2018 2019 2020 2021
Started in Colorado &
established a single cultivation
Established a
single dispensary
Added 2 additional
stores and cultivation Under Development in
Michigan, Illinois,
Missouri & New Jersey
Expanded to California
Expanded 3 more stores with
several in development Expanded to
West Virginia
Expansion in multiple states
under way with an estimated
300% growth in revenue
$70M+$30M+$15M+
Anticipated
Revenue by year
end 2024
Current Annual
Revenues
Total
Generated Tax
Revenue
2022 2023
Opened first California Store
$2MM+ in projected annual
revenueEmployment
reached 120
4 SAFETY AND SECURITY - Features / Protocols / T raining Safety:
Fire Plan Prepared By Professional
Safety and Suppression Consultant
Adequate Fire suppression equipment
Remote Alarm Monitoring
Multiple Fire Escape Routes
Security:
Access Control and Limited Access
Areas
24 hr HD video surveillance
Remote security alarm monitoring/
Armed guards 24/7
CPTED implemented throughout
Neighborhood Watch
Training:
Extensive First Aid
OSHA
Security Protocols
Emergency response
Proper Reporting Procedures
Incident Logs:
Reviewed by CEO & COO
Reports are available to law enforcement
Critical incidents resolved within 24 hrs
5 Address: 4555 E Kings Canyon Rd
Visibility: Along busy Kings Canyon Rd
Traffic Volume: 41,000 cars per day
Proximity: 10 Minutes East of
Downtown and under 10 minutes from
the Airport
Density: Over 300,000 people within
10-min drive
LOCATION - Existing Conditions
Zone: CMX
Environmental: No known issues
Immediate Neighborhood: 1-story
general commercial and retail buildings
Neighbors: Domino’s, McDonald’s,
Burger King, Quick Stop Liquor
Sensitive Uses:
Roosevelt High School - 1,295 ft
Rena’s daycare - 3,050 sq ft
Cambridge High School - 3,255 ft
Other Uses:
Fresno Fair - ~2904 ft to main entrance
Element 7 - ~3,920 ft
Site Status:
Existing Vacant Structure
6 LOCATION - Site Description
Site Plan:
25 Parking spaces incl’ ADA
Professional Landscaping
Sidewalk for pedestrian traffic
Conformity with surrounded
Properties
Fence or Mural w City Approval
Floor Plan:
Secure Entrance through Screening Lobby w
ID Check
Spacious Waiting and Retail Areas
Separate Entrance from Vendor Lobby
Management Office and NSF area
Secure Product Storage Area
Economic Excellence
Award
Yuma Way was honored with the
Economic Excellence Award in 2021 by
Saginaw Future’s inc in Saginaw,
Michigan for its revitalization of
blighted property.
7 BEFORE AFTER
From Blighted to Brighted
Yuma leadership has developed and revitalized
properties across the country and does so under
budget and ahead of schedule. We pride ourselves
on beautifying and enhancing the neighborhoods in
which we operate.
LOCATION - Award-winning Approach to Rehabilitating Blighted Properties
8 Sq. Footage:
2,100 sq ft proposed building
Exterior:
New contemporary elevation with modern storefront and
accents
Parking:
New stripping for the parking lot with 25 stalls including ADA
Landscaping:
Professional landscaping along Kings Canyon Rd
Crime Prevention:
Surveillance cameras and onsite security / CPTED design LOCATION - Proposed Improvements
“The former Mariscos Las Islitas is closed off &
Fenced [….]. It represents the blight that some of
the area has experienced over the years.”
-Melissa Mentalvo, Fresno Bee
9 NEIGHBORHOOD COMPATIBILITY - Nuisance Avoidance
Odor:
Floor Plan design with
Odor-emitting activities in
mind.
State-of-the-art HVAC system
ensuring no trace of odor.
Prepackaged goods only.
Quarterly reviews ensuring the
highest standards.
Mandatory Employee Training
Noise & Light:
Noise levels kept below
the requisite exterior
sound standards.
The exterior of the store
will be well-lit, and utilize
energy efficient lighting.
Traffic:
Creation of new parking lot
with ADA space and bike
rack.
Public transportation
incentives for guests and
employees.
Waste:
All waste products are
secured in a locked bin
under constant
surveillance.
Cannabis related waste
will be rendered unusable
and unrecognizable.
Recalled products will
remain in quarantine for
at least 72 hours.
9 10
NEIGHBORHOOD COMPATIBILITY - Relationship Management
Incident
Log
Neighborhood
Committee
Proactive Community Engagement
Addressing Customer Complaints - Incident Log
Community
Reinvestment
Local
Management
Community
Feedback
11 LABOR AND EMPLOYMENT PLAN - Commitment to Local Community 80% Employees - Local Fresno Residents
100% Employees - Local Fresno County Residents
60% Hiring Reserved for Social Equity Candidates
100% Commitment to Paying a Living Wage
25 New Jobs for Local Residents
Local Employment Initiatives:
Local Job Fairs
Collaboration with Local Nonprofits
Advertising locally
Advertising in English and Spanish
Job Training and Apprenticeship program
Paid Continuing Education Courses
Referral Program
12 SOCIAL POLICY AND LOCAL ENTERPRISE PLAN - Exceptional Staff Deserve Exceptional Benefits $250
Cycling
Credit
PTO
Unlimited After
3 Months
50%
Public Transit
Coverage
70 hrs+
Training and
Education
50%
Health Care
Reimbursement
Our Unique Path to Success
Program:
Entry Level Opportunities
60 Days Evaluations
Contingent Promotions
Additional Training
Our Commitment to Employees:
Competitive Wages
Exceptional Benefits
Career Growth Opportunities
Local Community Involvement
Labor Peace Agreement
Paid Volunteer Time
Path To Success
Recruitment Program Components:
Identifying hiring goals
Implementing recruitment strategies
Advertising to and attracting the right
candidates
Interviewing and hiring
Talent retention
Program review and re-evaluation
SOCIAL POLICY AND LOCAL ENTERPRISE PLAN - Incubator / Accelerator Program Access to
Vendor
Resources
Access to Legal
Information and
Compliance
Seed
Funding/Supplies
Marketing
Recommendations
Empowering Local
Residents/
Social Equity
Applicants
Building Acquired by Yuma
for Social Equity Businesses
Colorado’s First Social Equity Forum
Hosted by Yuma
13 Yuma Recognize
as Social Equity
All Star by the
state of MichiganFirst Social Equity Accelerator Licensed by State of Colorado
Local Business Partners:
Darden Architects - Environmentally
friendly local architecture firm.
Fresno Arts Council - Artwork from local
artists.
San Joaquin Fire Protection Inc - Local
Fire Company
Specialized Printing and Promotions -
Veteran owned business contacted for all
stationary and design needs.
Habitat for Humanity Restore - Source
building materials and furnishings from
local non-profit organization.
2% Community
Impact Fund
400 hrs of Paid Employee
Volunteer Fund
$100,000+ Social Equity
Business Development
Community Involvement:
Expungement Clinics
Job Fairs and Job Training
Public Health & Education
Frontline Worker Support
Discounts
Support of Local Businesses
COMMUNITY BENEFITS - Local Involvement
Neighborhood Participation:
Clean up of the area
Charitable Event Patronage
Food and Clothing Drives
Discounts
14 Michael Kennedy
Senior Vice President
Retail California
7480 N. Palm Ave. Suite 101
Fresno, CA 93711
August 3, 2023
Fresno City Council 2600 Fresno St Fresno, CA 93721
Subject: Urgent Request for Approval of Cannabis Use at 4555 E. Kings Canyon Rd Dear Honorable Members of the Fresno City Council,
I hope this letter finds you in good health and high spirits. I couldn’t be here in person today but felt it was important to express my sincere support for the proposed cannabis use at 4555 E Kings Canyon Blvd and to urge the council's approval of this vital project.
I put this property on the market for sale on October 1, 2022, shortly after the previous Tenant vacated the building. When I first visited the property, it was in pretty good shape for a 40+ year old building that’s was operated as a Wendy’s, then various other restaurants. About a month later I went to the property again and saw significant graffiti and vandalism including a broken front window. When I went to open the door, I heard a dog barking inside. I went in and there was a vagrant running out the back door.
Thankfully, he hadn’t been there long and there was no apparent damage in the building, on this instance.
Over time, while marketing the property, with very little real interest from prospective buyers, I would go there to check things out and every time there was more vandalism and more graffiti. Let’s fast forward to the current buyer’s initial visit to the property to start their inspections, which occurred on or about February 8, 2023. I received a call from their agent saying they were canceling their inspections because of the condition of the property. I was not at the inspection but saw what they found later, which included: loose electrical wires, holes in the roof (caused by vagrants to enter the property), the ceiling torn apart, holes in the walls, and a ton of trash and debris throughout the building, none of which were present at any of my previous visits to the property. It was clear there were people living in the building again. Please keep in mind the building was alarmed and had a fence around it. Didn’t matter. The total cost to get the building as close to its previous condition as possible was about $50,000. Since the repairs were completed the owner of the property has had private security posted at the property from night fall to sunrise spending thousands of dollars per month to do so.
The property located at 4555 E Kings Canyon Blvd has been a blight on this neighborhood since it was vacated and it’s clear it will only get worse. It has suffered from vandalism, and criminal activity for an extended period, resulting in a significant decline in the quality of life for residents in the surrounding neighborhood. These issues have not only cast a negative light on the area but have also created obstacles in our attempts to sell the property. Prospective buyers have been deterred by the high crime rate and the difficulty of controlling the site's security.
However, the proposal to renovate this property by the current buyer presents a unique opportunity to transform the property from a burden to an asset. The implementation of a well-regulated cannabis establishment will not only bring a new sense of purpose to the site but also introduce essential measures for security and control. The introduction of twenty-four-hour surveillance and regular patrols will greatly enhance the safety of the neighborhood, helping to curtail criminal activity and restore the community's sense of security.
Moreover, the establishment of a new, well-maintained building will contribute to the aesthetic improvement of the area. This positive change will extend beyond the property itself, enhancing the overall appeal of the neighborhood and ultimately leading to an increase in property values and hopefully encourage others to invest in other similar buildings nearby. The infusion of new life into this dilapidated property will benefit the entire community, fostering a sense of pride and ownership among residents.
It is crucial to recognize the potential benefits that a properly managed cannabis establishment can bring to our neighborhood. This is an opportunity to revitalize a troubled property, rejuvenate the community, and contribute to the city's economic growth. The measures in place to ensure security and regulation should address any concerns related to the history of crime in the area.
In conclusion, I earnestly urge the Fresno City Council to grant approval for the proposed cannabis use at 4555 E Kings Canyon Blvd. This decision has the potential to spark positive change, not only by transforming a blighted property but by uplifting the entire neighborhood. I trust that you will make the make the right choice for the future of our community.
Thank you for your time and consideration.
Sincerely,
Michael Kennedy
Senior Vice President
Retail California
CA DRE#01496337
Dr. David Kay
Owner, West Coast Wound
3636 N First St. Suite 142
Fresno, CA 93726
[email protected]
559-825-1980
8/4/2023
Fresno City Council
2600 Fresno St
Fresno, CA 93721
Subject: Support for Yuma Way CA LLC's Application for Opening a Cannabis Establishment at 4555 E Kings Canyon Rd, Fresno CA
Dear Members of the Fresno City Council,
I hope this letter finds you in good health and high spirits. I am writing to express my wholehearted support for Yuma Way CA LLC's application to open a cannabis establishment in Fresno. As the owner of a local business, West Coast Wound, and having known Jessica Reuven, the owner of Yuma Way CA LLC, for the past 7 years, I am confident that her company will be an invaluable addition to our community.
Over the years, I have had the privilege of observing Jessica's dedication to professionalism and responsibility in her business ventures. Under her leadership, Yuma Way CA LLC is bound to act as a responsible corporate citizen and a true industry leader. What particularly impresses me is the company's unwavering commitment to the medicinal aspects of cannabis, their focus on cannabis education, and their pioneering efforts in microdosing techniques. This approach showcases their dedication to advancing the understanding and benefits of cannabis for therapeutic purposes.
Furthermore, I am reassured by Yuma Way CA LLC's emphasis on preventing the diversion of cannabis to minors. Their proactive measures to ensure that their products remain out of the hands of underage individuals underscore their commitment to the welfare of our community's youth. This approach aligns perfectly with the values we hold dear in Fresno.
Having interacted with Jessica on various occasions, I can attest to her being an involved and caring member of our community. Her passion for philanthropic endeavors is contagious, and I am confident that this passion will extend to improving the lives of Fresno residents. With Jessica at the helm, Yuma Way CA LLC will undoubtedly contribute positively to our local landscape.
In conclusion, I firmly believe that allowing Yuma Way CA LLC to establish a cannabis establishment in Fresno will be a decision that enhances our community in numerous ways. Their dedication to medicinal applications, education, responsible practices, and community involvement sets an example that others in the industry can follow. I wholeheartedly urge the Fresno City Council to approve their application and welcome Yuma Way CA LLC into our city with open arms.
Thank you for your time and consideration.
Sincerely,
Dr. David Kay
Owner, West Coast Wound