CITY OF FRESNO
Cultural Arts Plan
– PUBLIC REVIEW DRAFT –
Include Measure P logo on cover
July 11May 15, 2023 Commented [AM1]: Update date when complete -2-
Acknowledgements
Thank you to the more than 4,000 Fresnans, artists, organizational leaders, nonprofit founders, educators and cultural practitioners who contributed to the research efforts. Your participation was critical to the development of this plan and your efforts to better serve the community are not unnoticed. Thank you to all of the City of Fresno staff who contributed to various stages of the development process.
Mayor and City Council
Mayor Jerry Dyer
Councilmember Annalisa Perea (District 1) – Council Vice President Councilmember Mike Karbassi (District 2)
Councilmember Miguel Arias (District 3)
Councilmember Tyler Maxwell (District 4) – Council President Councilmember Luis Chavez (District 5)
Councilmember Garry Bredefeld (District 6)
Councilmember Nelson Esparza (District 7)
Parks, Recreation, and Arts Commission
Commissioner Kimberly McCoy – Chair
Commissioner Jon Dohlin - Vice Chair
Commissioner Maiyer Vang* (served until
April 17, 2023)
Commissioner Dr. Francine Oputa*
Commissioner Scott Miller*
Commissioner Mona Nyandoro Cummings
Commissioner Harman Singh
Commissioner Jose Leon Barraza
Commissioner Sarah Parkes* (served until
May 15, 2023)
Commissioner Kelly Kucharski (appointed
May 25, 2023)
Commissioner Laura Ward* (appointed June
22, 2023)
Fresno Arts Council
Lilia Gonzáles Chavez – Executive Director*
*Cultural Arts Plan Subcommittee
The Commissioners Maiyer Vang, Scott Miller and Sarah Parkes, along with Lilia Gonzáles Chavez, of the Fresno Arts Council represented the Cultural Arts Plan subcommittee throughout the project. Commissioners Maiyer Vang and Sarah Parkes participated on the subcommittee through the end of their service with the Commission. Commissioners Laura Ward and Dr. Francine Oputa replaced Commissioners Maiyer Vang and Sarah Parkes June 26, 2023.
City of Fresno Logo
Commented [AM2]: Updated to reflect current and
past members
Commented [mi3]: add new comissioners
-3-
Measure P Logo
NCAP Logo
Fresno Arts Council Logo
Commented [LC4]: Leave NCAP logo
-4-
Table of Contents
Acknowledgements 2
Executive Summary 4
Key Findings 5
Goals and Priority Recommendations 6
Background 7
Overview 7
Fresno Clean and Safe Neighborhood Parks Transactions and Use Tax (Measure P) 7 Why a Cultural Arts Plan? 8
About the City of Fresno 10
Demographics 10
Economics 10
Arts and Culture in Fresno 12
Research and Community Engagement 15
Methodology 15
Communication Strategies 15
Foundational Research 16
Community Survey 17
In-Depth Interviews 20
Council District Meetings 21
Local Artist and Cultural Practitioner E ngagement 21
Community Meetings 21
Reach 23
Community Voices 24
Vision and Goals 42
Priority Recommendations & Strategies 43
Goal 1: STABILIZE, RESTORE & ACTIVATE 43
Goal 2: POLICY, PLANNING & MUNICIPAL INVESTMENT 47
Goal 3: EDUCATION & DEVELOPMENT 48
Goal 4: CELEBRATE & ENHANCE 50
Goal 5: ADDRESS BARRIERS, INNOVATE & EXPAND 52
Implementation 56
Short-term 56
Mid-term 56
Long-term 57
Conclusion 59
Appendix A: Measure P Ordinance 60
Appendix B: Cultural Planning Process 61
Appendix C: Original Data Collection Tools 63
Appendix D: Breakdown of Public Outreach and Input 64
Appendix E: Organizations and Institutions 67
Appendix F: Bibliography 69
Appendix G: Sub-Committee Comment Summary 75
Commented [AM5]: Update TOC to reflect new pages
and sections, correct goals, once layout/design
complete
Commented [LW6]: Reorganize to match Goals 1
through 6 in final document
Commented [LW7]: Appendix G should be removed
from the final Cultural Arts Plans
-5-
Executive Summary
Pride. Promise. Possibility.
The local established arts and culturalcultural arts scene is the perfect foundation for a city that is dreaming even bigger. Fresno has the chance to become the model for thriving arts and culture—whether it’s through supporting new spaces for artists and performers, providing spaces for cultural arts, supporting the multiple community cultural arts festivals, improved funding systems or, simply, getting the word out about the city’s tremendous assets and potential for the futurepotential.
The people who live in Fresno take that potential seriously. By passing Measure P in 2018, they prioritized expanding access to local arts and culturalcultural arts programs.
Measure P also calls for a cultural arts plan, created to help the City of Fresno identify the needs of its arts and culturalcultural arts community and prioritize outcomes and investments.
With this plan, the City of Fresno has developed ambitious but achievable goals for arts and culturalcultural arts programs that reflect the city’s cultural, demographic and geographic diversity.
The cultural arts plan contains fivesix focused goals to help Fresno achieve its potential and will inform expanded access to the arts and culturecultural arts grant program. Though the Measure P ordinance does not specifically ask for an implementation timeline, a high- level implementation timeline to keep the momentum moving forward is included to guide how recommendations and strategies can be prioritized with the aid and support of ongoing community engagement.
The plan is not designed to be limiting, fixed or a one-size-fits-all set of solutions. Instead, it is a springboard for new ideas, a key to unlock valuable funding, and a vision for how the world will honor and experience Fresno in the years ahead.
-6-
Key Findings
To create this cultural arts plan, the City of Fresno conducted months of research. It was important to interact with Fresnans directly, listen to what residents had to say, and understand what the community wants and needs to achieve its artistic and cultural potential. These are some of the major takeaways that informed this plan:
● Fresno is a unique community, strengthened by its rich diversity and cultural assets. ● Measure P funding is seen as one of the greatest opportunities for the future of arts and culture in Fresno.
● Fresnans look for arts and culture to provide new experiences that help them strengthen connections with loved ones.
● There are barriers to accessing information about arts and culturecultural arts opportunities.
● Transportation and accessibility are essential to engaging with arts and culture in Fresno.
● The Fresno area has an active artist community—but more support is needed to ensure artists, cultural practitioners and organizations are connected, stable and can thrive.
● Arts and culture support physical and mental health.
● COVID-19 has had a lasting impact on how audiences engage with arts and culture. ● More should be done to increase art in public spaces. ● A sense of safety is important for Fresnans engaging in arts and culture. ● Arts and culture serve as a powerful means to build relationships. ● Arts and cultureCultural arts support the local economy. ● Costs create a barrier to hosting and participating in arts and culturalcultural arts events and programs.
● Fresno’s climate impacts the arts and culturalcultural arts scene. ● Lack of affordable housing, transportation and studio/theater space creates barriers for artists and cultural practitioners.
● Time constraints and schedules impact access to arts and culture in Fresno, especially for youth and seniors.
● Parents and youth are seeking arts and culturecultural arts programs and events for young people citywide.
● Investment in arts education and apprenticeship programs isare important. -7-
Goals and Priority Recommendations
The cultural arts plan presents fivesix concrete goals that coll ectively serve the primary purpose of expanding access to arts and culturecultural arts for all Fresnans.
Goal 1: STABILIZE, RESTORE & ACTIVATEGRANT-MAKING & COMMUNITY
ENGAGEMENT
Goal 2: POLICY, PLANNING & MUNICIPAL INVESTMENTSTABILIZE, RESTORE &
ACTIVATE
Goal 3: EDUCATIONE & ORGANIZATIONAL DEVELOPMENT
Goal 4: CELEBRATE & ENHANCE
Goal 5: ADDRESS BARRIERS, INNOVATE & EXPAND
Goal 6: MUNICIPAL INVESTMENTS AND POLICIES TO SUPPORT CULTURAL ARTSMunicipal investment and policy to support art and cultureIMPLICATIONS FO THE CITY
Each goal comes with a set of recommendations and strategies for implementation.
Recommendations include:
● ensuring accessibility to arts and culture and prioritizing underserved, marginalized and at-risk populations
● developing a grant program that expands upon research with ongoing community outreach and input
● offering cultural arts programming that bridges generations ● creating an events calendar, a map of Fresno’s arts and culturalcultural arts offerings and an online hub
● incorporating arts and culture into neighborhoods across the city ● expanding and further promoting Cultural Arts Districts ● ensuring access to affordable venues and studio spaces ● providing new school-based, after-school and mental health-focused programs ● establishing residency programs, apprenticeships, internships and externships Formatted: Font: Bold
-8-
Background
Overview
Fresno is home to a sizable and talented community of artists and cultural practitioners. In fact, according to surveys collected as part of this plan, nearly 50% of surveyed Fresnans produce or practice art that contributes to the active, proudproud, and established arts
scene in the community. A number of arts and culturalcultural arts events regularly bring together people of all ages and backgrounds. Community gatherings such as the Fresno Armenian Festival, Fiestas Patrias, ArtHop, Reel Pride, Langar Sewa, the Native Youth Summit, the Taco Truck Throwdown and annual Hmong New Year celebration (among many examples) highlight some of the breadth and depth of cultural diversity in Fresno.
The findings in this document are the product of hundreds of hours of research, thousands of surveys, in-depth interviews and several community meetings that drew upon the experiences of Fresno’s artists, advocates, organizations, cultural practitioners and everyday people.
Fresno Clean and Safe Neighborhood Parks Transactions
and Use Tax (Measure P)
In 2018, Fresnans voted to support the Fresno Clean and Safe Neighborhood Parks Transactions and Use Tax, more commonly known as “Measure P.” The ballot measure was the work of a diverse coalition of parents, seniors, arts advocates and community leaders who came together to support Fresno’s parks and arts and find a solution to the community’s needs. Measure P established a
3/8-cent sales tax (37.5 cents on every $100)
that is expected to raise $38 million per year for the next 30 years. The adoption of Measure P resulted in an ordinance that outlines the ways in which the funding can be used.
Measure P funds are allocated for programs and projects that do one of the following:
1. Provide clean, safe neighborhood parks for all Fresno residents
2. Reduce crime and homelessness in parks
3. Update and maintain park bathrooms and playgrounds
4. Reduce graffiti and vandalism in parks
5. Maintain and improve after-school, youth and senior recreational programs
6. Provide job training for at-risk youth and veterans
7. Beautify landscaping and remove weeds and litter along major roads and highways
8. Create parks in neighborhoods that don’t have easy access to parks, including soccer and sports fields
9. Improve walking and biking access to parks and trails, including the San Joaquin River Parkway
10. Expand access to local arts and cultural programs
-9-
The Measure P ordinance includes expenditure categories that guide how funding can be spent on programs and projects.
Expenditure Category One (1) makes funding available to City-owned arts, cultural and recreational facilities located in parks. Expenditure Category Three (3) makes funding available for the planning and delivery of arts projects and programs as part of youth recreation, senior recreation and after-school programming. It also requires programming that provides job training, career development or both to youth, young adults and veterans, including education
and/or certification for jobs within the arts. Expenditure Category Four (4) sets aside 12% of the funds made available from Section 7-1504 of the ordinance on an annual basis to invest in competitive grants for nonprofit organizations that support and expand access to arts and cultural programming. A full copy of the ordinance can be referenced in Appendix A.
Why a Cultural Arts Plan?
The purpose of this plan is to identify a vision for expanding access to arts and culture in the City of Fresno—and develop goals and strategies to implement it. The plan will guide investment of Measure P funding consistent with the ordinance. Under Expenditure Category Four (4), the ordinance requires the City, in partnership with the Fresno Arts Council and other local arts and cultural stakeholders, to develop a cultural arts plan before distributing competitive grants to nonprofit organizations to support and expand access to arts and culturecultural arts programming.
Creating this plan has helped the community outline its needs, clarify its vision for the future, and reflect the desires of its culturally, demographically and geographically diverse community members. The information in this plan will be used to guide and prioritize investment in programs and projects. It also will be used to identify and apply for additional funding opportunities to leverage Measure P, multiplying the resources available to expand access to arts and culturalcultural arts programming in Fresno. Once the plan is adopted, based on the recommendations outlined in this plan and with additional community input, grant guidelines will be developed in partnership with the Fresno Arts Council or its successor local arts agency. With guidelines in place, multiple solicitations will be released, and funding will be allocated annually.
A cultural arts plan is also a form of public policy. According to the Institute for Local Government, the primary function of a city is to provide services (e.g., public works, parks, solid waste) and adopt regulations that promote the public good within the city limits.
Examples of these regulations include land-use policies and building code regulations.
Policymaking is thus one of the primary tools that can be used by the City of Fresno to expand access to arts and culture.
-10-
For the purposes of this plan, policymaking refe rs to two kinds of policies: policies that become part of the Fresno Municipal C ode (FMC) through the Fresno City Council legislative process, and poli cies that are used to gui de day-to-day operations and procedures. There currently are various laws, re gulations, policies and procedures that influence arts and culture in Fresno. For exam ple, there are policies promoting high-quality architecture and sustainable design in th e Citywide Development Code and implementation policies for design, public art and graphic identit y outlined in Fresno’s General Plan. On the other hand, there also are policie s, such as the recently adopted Artistic Crosswalk Policy, that require the public to follow an outlined process. The cultural arts plan will guide the development of both kinds of policy—policies that become part of the FMC and policies that are used to guide day-to-day operations.
-11-
About the City of Fresno
The Fresno County Historical Society states that theThe land on which Fresno now sits was originally settled byis the traditional territory of the Yokuts and Mono people. Nestled in the San Joaquin Valley, Fresno is the fifth-largest city in California and the 35th largest in the United States. More people than ever call Fresno home; its population has been growing steadily for decades. In 2021, the city reported 537,100 residents within city limits, up 8.58% from the 2010 census, making it the most populous inland city in California.
Fresno’s semi-arid climate allows for year-round events and activities; however, periods of prolonged drought, poor air quality and temperatures well in excess of 100 degrees impact participation in arts and culturecultural arts activities.
Demographics
Fresno is home to ethnic and culturally diverse communities. Many groups have thrived socially and culturally, enriching Fresno with their talents, perspectives, and unique arts and cultural activities—even in the face of historical and systemic obstacles. According to the
U.S. Census, Hispanic and Latino community members, many from Mexico, comprise half of the population, 7% of people identify as African American or Black, 24% identify as White, 14% identify as Asian, 0.6% identify as American Indian and Alaska Native, and 0.1% identify as Native Hawaiian and Other Pacific Islander.
Census numbers do not fully represent Fresno’s rich diversity. The city’s Indigenous population is composed of many tribes. Fresno is also home to some of the largest Hmong, Armenian American and Punjabi communities in the nation. Community members originating from all over the world enrich Fresno by sharing their heritage, customs and values.
Fresno’s diversity can be further observed in the demographics of children and youth ages 0 to 17.
Commented [AM8]: cannot find exact numbers or
percentages for these communities' populations, but
estimates circle around 40k for Hmong and Amenian
populations
-12-
Estimated percentage of the child population ages 0-17, by race/ethnicity in the City of Fresno Data Source: Kids Data: Child Population, by Race/Ethnicity (2014-2018)
Economics
Agriculture and related industries are the economic driver of the local economy. Data from the Fresno County Farm Bureau (FCFB) indicates that much of America’s produce is grown in California’s Central Valley. According to the FCFB, farmers in Fresno County raise more than 300 different crops, contributing $8.08 billion to the California economy and supporting 20% of all jobs in the Fresno area. Based on FCFB estimates, every $1 generated on the farm produces another $3.50 in the local and regional economy. According to the Bureau of
-13-
Labor Statistics, Fresno’s top non-farm industries are: education and health services; trade, transportation and utilities; government; leisure and hospitality; professional and business services; manufacturing and construction.
In Fresno, surveys conducted as a part of this planning process indicate that 6% of respondents derive their primary source of income from their art. Although considered part of the leisure and hospitality sector, cultural activities contribute to economic vitality across many industries. Many forms of artistic and cultural expression are included in careers such as marketing, graphic design, engineering, journalism, architecture, landscape architecture, web design and education.
The City of Fresno’s unemployment rate is higher than state and nationwide rates, but significantly lower than historical trends. According to the California Economic Development Department’s January 2023 report, the unemployment rate in Fresno County was 6.2% in December 2022, down from 6.6% in November 2022 and below last year’s estimate of 6.9%.
While local unemployment is higher than the unemployment rate in California (3.7%) and nationwide (3.3%) during the same time period, these values represent some of the lowest unemployment rates in the last two decades.
When compared to the state of California, Fresno households are slightly larger (3.1 persons) than average (2.92 persons). The average household income in Fresno is $47,746.
That figure is 44% lower than the state average of $84,097. As a result, Fresnans have relatively less disposable income, illustrating the need for low- to no-cost arts and culturalcultural arts events and programming.
According to the 2021 American Community Survey, 26% of the population 25 years and older in Fresno had a bachelor's degree or higher, compared to 36% of people in the state of California. This demonstrates the need for various forms of educational opportunity and is consistent with community voices that highlighted the need for access to education. -14-
Arts and CultureCultural Arts in Fresno
The diverse artistic talents and cultural practices of the people who call Fresno home are too numerous to count. Art includes many forms of expression: animation, painting, sculpting, architecture, literature, music, film, song, dance, Phulkari, spoken word, theater, poetry, sculpture, textiles, sewing, quilting, mosaics, origami, collage, Paj Ntaub, basketry, beadwork, calligraphy, pottery, digital art, fashion and film. It is important to acknowledge that some of the communities that produce these works have had to overcome historical and systemic inequities that have limited their visibility, hindered their impact and restricted their growth.
According to the 4,024 respondents from the community survey, Fresnans participate in many arts and cultural activities:
53% Live music
46% Visual arts
42% Cultural celebrations
28% Theater
27% Dance performance
12% Other
-15-
Arts and culture in Fresno are closely connected to agriculture. For many people, their livelihood, sense of self, community, traditions and civic pride are related, at least in part, to agricultural practices, which create a fertile environment for artistic and cultural expression.
This connection is reflected in the works of art on display at local museums, in murals and compositions.
Fresno is home to established and emerging arts and culturecultural arts organizations of all sizes. The city also is known as an inspirational place for artists, writers and poets (including theCalifornia’s homegrown Poet Laureate, Lee Herrick, and national Poets Laureate, Philip Levine and Juan Felipe Herrera), famous stage performers like Audra McDonald, or novelists and playwrights such as William Saroyan.
The term “culture” or “cultural arts” is defined by the Alliance for California Traditional Arts (ACTA) as: “a part of the cultural life of a group or people whose members share a common
-16-
heritage, language, religion, occupation or region. These expressions are deeply rooted in and reflective of a community’s shared standards of beauty, values and life experiences.
Traditional arts are often passed on from one generation to the next, or from one community member to another, and express a collective wisdom, rather than only a unique personal aesthetic.” The ACTA further recognizes that,
“… traditional arts have been brought to California from other countries or regions and have taken root … to become interwoven with the state’s cultural landscape and identity ... Japanese bonsai; Cowboy poetry; Hmong reverse appliqué embroidery; Mexican corridos (ballads) and mariachi music; African American quilts; Native American basketry, ceremonial regalia construction and ritual music/dance; South Indian Bharata Natyam dance; Western saddle making; Chinese qin instrumental music; Portuguese fado singing; Native Hawaiian Kahiko Hula chant and dance; and Filipino rondalla music ensembles are but a few of the many hundreds of distinctive forms found in this tremendously diverse and culturally rich state [of California].”
It isn’t feasible to define or describe a singular arts and culturalcultural arts identity for Fresno—doing so would oversimplify the unique and distinct traditions of the many cultures that enrich the city. Each member of the community contributes to a dynamic expression of pride and possibility that shapes the active and established local arts scene, which is rich with public art displays, arts education centers, museums, studios, cultural centers, art galleries and more. The cultural arts are the artistic manifestation of culture, presented through various artistic disciplines. Throughout the plan, the term “arts and culturecultural arts scene” will be used to refer to places, spaces and activities that shape arts and culture in Fresno. Commented [AM9]: Additional definition or distinction between "cultural arts" and "arts and culture" for
purpose of the plan? See discussion document for
usage suggestions. Revision reflects usage
suggestions.
-17-
Research and Community Engagement
Methodology
Researchers used a mixed methods approach and multichannel communications strategy to collect the perspectives of Fresno’s various communities. A mixed methods approach uses surveys, interviews, community meetings and more to gather both quantitative (numerical) and qualitative (experience/opinion) data. Many methods were used to seek firsthand insights from artists, advocates, community members, cultural practitioners and organizations. A multichannel communications strategy was also developed and implemented to ensure transparency and increase community awareness and participation in the planning process. The methods used to reach, collect input and learn from the community are discussed below.
Communication Strategies
Before collecting data, research and communications plans were developed (Appendix D) to ensure all approaches collected the perspectives of Fresno’s multifaceted community.
Through focused messaging and outreach efforts, the City of Fresno encouraged the community to take a public survey and participate in community meetings. A communications plan laid out strategies for increasing awareness of the cultural arts plan and inviting participation in the process.
Three sets of strategies were used to introduce the planning process, create interest, invite community participation and develop community engagement opportunities:
● weekly social media posts on Instagram and Facebook promoting the survey and community meetings
● a cultural arts page on the City of Fresno’s website to explain how community members can engage in the process
● emails to lists including the Fresno Arts Council and other stakeholder groups to share updates and information
The remaining strategies focused on inviting community participation in the surveys and community meetings, including:
● Flyers distributed at two ArtHop events, as well as 18 City of Fresno community centers serving youth and seniors.
● Flyers posted at 10 public library branches.
-18-
● Working with local schools to make parents aware of the survey through “Peachjar”, the online application used for sending flyers home to parents and guardians.
● Door-to-door ambassadors, who canvased neighborhoods, attended community events, and distributed flyers and posters. To gather input from Fresno’s diverse population, the City worked with two community-based organizations: Reading and Beyond and the Southeast Fresno Community Economic Development Association. These organizations went door-to-door, distributing flyers in multiple languages that promoted the survey, community meetings and information about the plan. They also conducted outreach to residential households, businesses and events. A total of 9,000 flyers were distributed.
● Paid advertising and marketing, including print, digital, radio and social media advertising on Valley Public Radio, Univision, Munro Review, Fresno Bee, Vida en el Valle and the Fresno Business Journal.
● Paid printed advertisements citywide on FAX buses.
● Signs and banners displayed at arts and culture venues in the city, such as the Fresno Chaffee Zoo and Gazebo Gardens.
● Paper surveys and lockboxes, placed at partner organizations, community centers and various events.
● Conversations with local artists and cultural practitioners about Fresno’s cultural scene and their vision for the future
● In-person and virtual community meetings to gather input and build trust.
The survey opened on Sept. 22, 2022. Communication materials were offered in English, Hmong, Punjabi and Spanish. After completing the online survey, participants were able to upload a piece of original artwork or writing that could be featured in the final plan.
Foundational Research
Over the course of six months, researchers reviewed plans from similar cities, consulted sources that could provide context on the area and its culture, developed a communications strategy and plan, interviewed key community stakeholders, created an online survey and conducted community meetings. To get an accurate pulse of Fresno’s arts and cultural scene, researchers consulted 100 sources of information, including:
● scholarly books and articles
● websites
● government reports
● historical documents
● news stories
● presentations
● in-person conversations
● demographic data
● cultural plans from several peer cities of a similar size and demographic -19-
The research team brought the information together in a complete bibliography (Appendix F). Several themes proved consistent across multiple sources addressing historic social, cultural and economic trends (Appendix B).
Community Survey
From July-October 2022, an online survey (Appendix C) was developed and deployed to better understand the ways community members engage with arts and culture. The questionnaire was designed to be completed in 10–15 minutes and was open to the community for four weeks. The survey’s score-based quantitative and short-answer qualitative questions were developed through conversations with Fresno’s artistic and cultural stakeholders. The survey was made available in English, Hmong, Punjabi and Spanish. Prior to distribution of the materials, native speakers of each language reviewed and provided feedback. Additionally, to ensure the city’s demographic makeup was accurately reflected, the final section of the survey asked a series of optional demographic questions. Data collected about the respondents’ race, gender, age, income and home ZIP code ensured outreach efforts could be adjusted to achieve a representative sample.
-20-
Under 18: 5%
18-24: 10%
25-34: 18%
35-44: 21%
45-54: 17%
55-64: 13%
65 and above: 20%
American Indian or
Alaska Native: 2%
Asian: 9%
Black or African
American: 6%
Hispanic, Latino/a or
Spanish Origin: 47%
Middle Eastern or North
African: 1%
Native Hawaiian or Other
Pacific Islander: 1%
White: 30%
Other: 5%
-21-
93702: 19%
93727: 11%
93725: 8%
93711: 5%
93704: 5%
93720: 4%
93722: 3%
93710: 3%
93726: 2%
93728: 2%
93705: 2%
93703: 2%
93619: 2%
93706: 2%
93611: 2%
Less than $20,000: 22%
$20,000 to $34,999: 16%
$35,000 to $49,999: 14%
$50,000 to $74,999: 15%
$75,000 to $99,999: 12%
Over $100,000: 21%
-22-
Female: 64%
Male: 35%
Non-binary: 1%
In-Depth Interviews
In-depth, semi-structured interviews were conducted with 18 individuals from a cross section of Fresno community members, artists and cultural practitioners. The City of Fresno, the Cultural Arts Plan Subcommittee, local foundations, universities and artistic organizations helped create a preliminary list of people who could be interviewed.
Researchers worked to ensure the pool of interviewees reflected the diversity of Fresno’s community. Interviews were conducted in English with the option of having the questions provided in the interviewee's native language. On-site interpreters were available as needed.
Interview responses were anonymized, transcribed and coded, allowing the research team to find themes that were articulated in multiple conversations. This analysis helped develop the community survey, informed the agenda for community meetings, and informed the findings and recommendations included in the plan.
-23-
Council District Meetings
Virtual, one-on-one listening sessions were conducted with Fresno City Council districts.
During these conversations, council district representatives described the demographic makeup of their districts, shared arts and cultural practices in their communities, identified their district’s strengths and challenges, and shared suggestions to expand access to arts and culture.
Local Artist and Cultural Practitioner Engagement
During in-depth interviews, conversations with City of Fresno employees, Council district meetings and foundational research, the research team received numerous recommendations for additional local artists and cultural practitioners who could provide details about the city’s arts and cultural scene and helpful context to craft a vision for Fresno’s future. Communications and invitations to connect were sent to nearly 100 people, including representatives from seven educational institutions, representatives from advocacy and nonprofit organizations, local artists, musicians and writers. Twenty-four (24) people agreed to provide anonymous input through a five-question, open-answer feedback form (Appendix C). This feedback was coded and analyzed to identify the strengths, challenges and recommendations highlighted in this plan.
Community Meetings
The City of Fresno hosted six in-person meetings and two virtual community meetings.
Each event was free and open to the public. In-person events were located at local schools or community centers that were accessible by public transportation. Hmong, Punjabi and Spanish interpreters were available at each event, and all event materials were made available in English, Spanish, Hmong and Punjabi, allowing attendees to respond to prompts in their preferred language. Activities for children and food were provided to reduce barriers to participation. One of the meetings was specifically focused on gaining the input of a youth audience. To reduce barriers to attendance, youth were provided with transportation through collaboration with the Youth Leadership Institute. Community meetings reached a total of 175 community members with 120 joining the in-person sessions and 55 joining the virtual sessions. Twenty attended the youth session. The sessions were live streamed on CMAC’s Facebook page, which brought an additional 1,390 views. The in-person sessions were held on:
● Oct. 24, 2022, 6–8 p.m., Fresno High School
● Oct. 25, 2022, 6–8 p.m., Roosevelt High School
● Oct. 26, 2022, 6-8 p.m., Edison High School
● Oct. 27, 2022, 6-8 p.m., Vinland Elementary School
● Nov. 2, 2022, 6-8 p.m., Virtual
● Nov. 3, 2022, 6-8 p.m., Pinedale Community Center
-24-
● Nov. 8, 2022, 6-8 p.m., Virtual
● Nov. 9, 2022, 6-8 p.m., Ted C. Wills Community Center (Youth-focused Meeting)
Community meetings created a space for attendees to provide their feedback and input for shaping the future of Fresno’s arts and culturecultural arts environment. Meeting facilitators encouraged open dialogue and discussion and led brainstorming activities, both in small groups and as part of larger group conversations.
Reach
● Implementation of the communications plan resulted in more than 1 million impressions in the Fresno community during the four-week period the survey was open.
● More than 4,000 survey responses were received.
● Advertisements on 114 FAX buses resulted in nearly 730,000 impressions.
-25-
● 700+ stakeholders received a series of eight emails resulting in 5,600 impressions.
● The Measure P Cultural Arts Plan webpage received 5,300 visits (3,900 unique visitors) in the month of October; visitors averaged more than five minutes on the page.
● Messaging resulted in more than 450,000 impressions across The Fresno Bee, Fresno Business Journal, Vida en el Valle, Valley Public Radio, Munro Review and Univision, resulting in
nearly 2,000 clicks.
● Door-to-door outreach resulted in collection of more than 1,000 hard copies of the survey.
● A total of 120 people attended in-person community meetings, of which 20 attended the youth-focused community meeting. Additionally, 55 attended virtual meetings, and
2,800 comments were received and categorized into 194
themes by community members.
-26-
Community Voices
The following detailed findings were distilled from a robust research and outreach program involving foundational research, in-depth interviews and multichannel public engagement efforts. Multifaceted and extensive, the findings spotlight the needs of the local arts and culturalcultural arts scene as well as how Fresnans aspire to expand access to arts and culture.
The following subsections are conclusions drawn from those responses and additional foundational research.
Fresno is a unique community, strengthened by its rich
diversity and cultural assets.
There are numerous arts institutions, nonprofits and cultural groups located in Fresno that have a history of serving the community and have laid the foundation for arts and culturecultural arts in Fresno. In fact, 70% of artists and cultural practitioners whose feedback we solicited (n=24) shared that Fresno’s arts and culturalcultural arts scene is anchored by several long-standing organizations, and that any cultural arts plan should make sure established institutions are supported and celebrated, while encouraging new organizations to take hold. Institutions such as the Fresno Art Museum, Fresno Arts Council, African American Museum, Armenian Museum, Arte Américas and more have remained a constant access point for arts and culturecultural arts in Fresno. One of the city’s greatest assets is its diversity. One-third (1/3) of artists and cultural practitioners who shared feedback cite Fresno’s cultural diversity as one of its most important and cherished assets.
People of all ages, abilities, identities, backgrounds and cultures live in Fresno.
"Stories & experiences & history of our ancestors are living and breathing within us, not in a textbook or through an observer or a colonizer's lens. We carry within us traditions and creative expression through dance, poetry, muralism, hand crafts & festivals.” – Fresno Arts Practitioner
Existing organizations have worked to highlight artists from a variety of nationalities and backgrounds, uplift marginalized communities and host cultural exchange events for the public. Whether these organizations have a long-standing presence in the community, such as Arte Américas, or have recently emerged, such as
Libota Mbonda, African
DrummingAfrican Drum Interactive, their efforts have provided expanded access to arts and culture. Throughout foundational research,
-27-
interviews and conversations with community practitioners, institutions and events such as the Hmong New Year, Libota MbondaFresno AfricanAfrican Drum Interactive drumming circles, Roger Rocka’s, Juneteenth Festival, Chinese New Year, Arte Américas, Greek Festival, Armenian Museum, African American Museum, Fresno Rainbow Pride Parade and Festival, Polynesian Dance, Fresno Chaffee Zoo, and ArtHop were frequently mentioned for the opportunities they provide community members to engage with many forms of arts and culture. Community meetings held across Fresno made it clear that the larger community is a patchwork of vibrant cultural areas. The city has undergone a recent demographic evolution that has positioned it as a metropolis made up of many different communities and cultures. As a result, residents who identify as Hmong, Punjabi, Armenian, African American, Latino or of another ethnicity bring rich, varied perspectives to the table.
Destinations including the Tower District, Mural District, Fulton Street, Chinatown, Storyland and the Fresno Water Tower are just a few of the iconic representations of local arts and culture. The City of Fresno also has many assets, including theaters, that provide spaces for events and gatherings, among them the Tower Theater, Veterans Memorial Auditorium, and the Fresno Convention and Entertainment Center, which includes four venues: the Selland Arena, the Saroyan Theatre, the Fresno Convention Center and Valdez Hall. Other City of Fresno venues often utilized for outdoor events include the Rotary Amphitheater at Woodward Park and the Cultural Arts District Park. The Cultural Arts District Park is located in downtown Fresno and features an interactive lighting installation that creates a dynamic atmosphere. While listing all of Fresno’s existing arts and culturalcultural arts assets is outside of the scope of this plan, it must be acknowledged that the community includes a number of historic art installations, structures, neighborhoods and arts institutions that have laid a foundation for cultural vibrancy.
“You won’t find Hmong poetry as vibrant anywhere else in the country as perhaps here.”
The community actively participates in a wide range of programs, events and groups, and there is interest in a variety of cultural artsl activities. Survey responses highlighted hundreds of events and activities that the community participated in within the last six months. Examples include: Fresno Master Chorale, the Fresno Philharmonic, Kearney Pirate Faire, lectures and art exhibitions, art classes, Art Hop, the Van Gogh exhibit, Summer Arts, Art of Life Healing Garden, Shinzen Gardens, Flamenco Dance, Hmong New Year, , Libota MmbondaAfrican Drum Interactive Drum Circles, Tai Chi, Block Parties, Town Hall lectures, literary events, Car Shows, the Greek Festival, the Fresno Art Museum, Fiestas Padrastrias, hula dance, Polynesian dance, live performances, theater, the Koi show and concerts.
Several respondents indicated their involvement was tied to churches, schools or other public spaces such as parks. Survey data suggested a particular interest in literature, whether in print or through audiobooks and podcasts. An interest in film also emerged, with 40% of respondents indicating they go to
-28-
the movies at least once per month or more. Overall, survey responses suggested that Fresnans participate in actively attending arts and culturalcultural arts activities as well as passively enjoying arts and culture by viewing murals and sculptures on the street.
Foundational research identified a wide variety of activities currently available for adults and families, ranging from participation in arts through the Fresno Summer Orchestra Academy and Bhangra Dance Competitions, to enjoying live music as part of a Norteño Concert, Gazebo Gardens or Fresno Street Eats.
Measure P funding is seen as one of the greatest
opportunities for the future of arts and culturecultural arts in Fresno.
“In many ways, it’s Fresno’s arts renaissance. We will be able to bring back many of the programs we lost. We are at the precipice of creating new opportunities in the arts.”
Measure P will infuse much-needed investments into arts and culture in Fresno. As a result of Measure P, the City of Fresno will have the ability to expand access to arts and culturalcultural arts programming and projects. In both in-depth interviews and the feedback received from artists and cultural practitioners, Measure P funding was cited as one of the greatest opportunities for the future of
arts and culturecultural arts in Fresno, a clear
indication that the ordinance brings forth the much-needed dedicated funding for arts and culturecultural arts that has been missing.
At community meetings, participants were asked what the City could do to help expand access to arts and culture in Fresno. Responses included providing funding, prioritizing investments, and promoting and celebrating arts and culturecultural arts through programs and projects. While Measure P is one source of financial support, to achieve all that this plan outlines and to sustain a robust arts and culturecultural arts environment, more funding sources will need to be explored. The Measure P funds, in turn, serve as a way to advance organizations and programming, as well as establish a foundation and gateway for exploring additional state, national
and/or private-public funding opportunities.
“Funds will also help establish community and diversity as the basis of Fresno's cultural identity, and will facilitate more inclusive and impactful collaboration between organizations.“
-29-
Fresnans look for arts and culturecultural arts to provide new experiences that help them strengthen connections
with loved ones.
Fresno’s culture is vibrant, varied and treasured by its residents, artists and cultural practitioners. Existing art reflects the diverse people who make it and the communities they live in. As a result of more than 2,800 community meeting responses and 18 in-depth interviews, community members expressed pride in their identities, indicating that they utilize the arts to connect with one another and build relationships with others.
Surveys show that locals are highly engaged with arts and culture, whether they create it or consume it. Nearly half of people surveyed (n=3,981) have participated in live music or visual arts activities in the last six months. Fresnans report the use of arts programming to cultivate new experiences or learnings (48%), spend quality time with loved ones (47%), engage with their local community (39%), and celebrate their own (38%) or other people’s cultures (34%).
There are barriers to accessing information about arts and culturecultural arts opportunities.
At meetings and in survey responses, Fresnans expressed a widespread desire for arts and cultural organizations to share more information with the community, especially as the cultural arts plan is implemented over time. Open-ended survey responses mentioned a lack of promotion on social media for arts and culturalcultural arts events and cited a need to share posts on Facebook and Instagram to reach audiences who may prefer one platform over the other. In the early stages of this plan’s development, the existing Measure P website saw more than 5,000 visitors during a one-month period and nearly 4,000 unique visitors. These metrics further indicate an interest in accessing web-based information for Fresno’s cultural arts offerings.
Additionally, in community meetings and in-depth interviews, Fresnans frequently noted that there was no single source they could reference to learn of all the arts and culturalcultural arts activities and offerings available. It was expressed that closure of the Fresno Bee’s Arts and Culture section left a gap in traditional media coverage that members of the community still feel today. Limited awareness about arts and culturalcultural arts information was reflected in survey responses as well. More than 154 survey respondents indicated (using open-ended responses) that they lack information about programming and opportunities to engage with arts and culture, often learning of events “after the fact.” One response summarized the
-30-
sentiment of many, stating “[I] find out about them [arts and culturecultural arts events] after they are over and wish I could have attended.”
Foundational research indicated that there are several active event calendars available online, including those produced by the Downtown Fresno Partnership and the Fresno County Convention and Visitors Bureau. Both organizations currently provide a calendar of events and identify local arts and culturecultural arts attractions. Despite these tools, feedback explicitly expressed in open-ended community survey responses stated that there is no singular source of event information available and no directory or hub that identifies artists and cultural practitioners. Developing a comprehensive directory was also a theme among group discussions during the community meetings.
“It is hard to access information about when events are taking place. I miss things because I never heard about them. We need a clearing
house/regular forum for events. Other large
cities have pink sections of the local paper where events are posted,” said one survey respondent.
Although arts and culture are abundant in Fresno, information is siloed. As the City of Fresno moves forward with implementation of this plan, it is important, as the community noted, that it maintains direct and responsive engagement with arts and cultural organizations and individuals in the commun ity. A review of other cultural pl ans revealed that several cities— including Boston, Massachusetts; Chicago, Illinois; Denver, Colorado; and Sacramento, California—recognized the importance of desig nating an arts and cultur e-focused individual and/or department to answer questions and connect communities with cultural event opportunities.
Further compounding the issue, cultural and art practitioners whose feedback we solicited (n=24) indicated that arts organizations struggle with visibility and audience-building (22%), despite an extensive and diverse arts ecosystem (100%). Other cities have successfully implemented a centralized online hub for arts and culturecultural arts information. For example, Sacramento maintains a public arts database, Sacramento365, which highlights all of the community’s public works and events. This digital hub houses funding information, performance information and more.
Visibility is also limited for existing city assets, including murals, sculptures and the Cultural Arts District. Foundational research revealed a lack of awareness about Fresno’s current Cultural Arts District. People at community meetings and participants in in-depth interviews voiced a desire for the dedication of a formal districts. As an added challenge, organic web results fail to consistently identify one area of the city as the Cultural Arts District. Fresno can address this challenge by identifying, designating, and uplifting several burgeoning Cultural Arts Districts throughout the city. The City of Las Cruces, New Mexico, demonstrated that investment in such a districts can be highly successful. When it designated its district, Las Cruces saw increases in tourism, local pride, and participation in arts and culture activities (Cook, 2020). With the right strategies in place, Fresno’s Cultural Arts District can achieve the same goals.
Commented [AM10]: Add a sentence to address one
v multiple CDs for formal designation?
-31-
Transportation and accessibility are essential to engaging with arts and culturecultural arts in Fresno.
The City of Fresno’s geographic expanse (115 square miles), periods of extreme heat and poor air quality create obstacles around access to arts and culture—especially for senior audiences.
Across multiple community meetings and in many interviews, expanded walking and biking routes, coupled with walkability improvements to better access arts and cultural cultural arts opportunities were repeatedly requested. The city’s community survey revealed that Gen Z (born between 1997–2012), Latinos and people with incomes below $50,000 are less likely to attend events that can’t be accessed easily by foot
and/or public transit.
The location of existing events also posed challenges for the community. For example, when discussing ArtHop, several practitioner feedback forms and community meeting responses mentioned how the event is held downtown—making it difficult for residents from other neighborhoods to attend if they cannot afford transportation or have an easy way to access the area. There was a very clear need to further enhance the transportation system to expand access to
arts and culture in Fresno, including active transportation and public transit.
While downtown acts as a central location for arts and culturecultural arts, these should be infused everywhere to meet the cultural, demographic and geographic diversity of Fresno.
The Measure P ordinance states, “Grants funded … shall prioritize organizations and programs that support and expand diverse public or youth engagement and equity.” Comments at the community meetings reflect the importance of this: “Making sure the outreach reaches everyone equally."
“I think what makes Fresno’s arts community amazing is its diversity.”
Accessibility was also cited as a barrier by many seniors and people with limited mobility.
They identified that walking long distances or navigating facilities with mobility devices like canes or wheelchairs is difficult. Examples of survey comments that identified accessibility as an issue, included: “I'm disabled and some venues are not easily accessible” and “Not often easily accessible for disabled, sometimes seem too exclusive, would love to see more family-
friendly/sensory-friendly times/venues and more inexpensive entries with more opportunities to support artists directly. ”
-32-
The Fresno area has an active artist community—but more support is needed to ensure artists, cultural practitioners and organizations are connected, stable and can thrive.
Fresno is home to many artists; 44% of survey respondents self-identified as someone who produces or practices art, and 27% of these self-identified artists (12% of all respondents) reported regularly earning an income from their artistic work. 14% of self-identified artists (6% of all respondents) rely on their art as a main source of income. In addition to artists, the arts and culturalcultural arts community encompasses large, well-established organizations and smaller emerging organizations. Many feel Fresno’s art institutions only represent or showcase certain communities, creating a stratified scene and leaving underserved groups (primarily communities of color) on the outside looking in. Despite the desire to network and collaborate, research conducted for this plan uncovered repeated concerns about the lack of cohesion within Fresno’s arts and culturecultural arts sector.
The Fresno Arts Council has Multiple organizations provide support to ed local artists and organizations. The y group should be encouraged to continue these efforts, with a focus on emerging nonprofits such as those that have formed within the last 10 years . In-depth interviews and practitioner feedback revealed that groups serving communities of color often do not receive the same level of resources or widespread support as those that serve predominantly whit e communities. Prioritizi ng relationships with organizations that primarily serve ma rginalized and underserved communities could serve to reduce this. These efforts could include building a section of the existing Fresno Arts Council website that calls out specific funding opportunities for organizations serving marginalized communities.
“There's a perception amongst the community of some of the communities of color here that art is not a place for them. Like they're not welcome in these spaces … or we feel out of place in these spaces. We don't feel like this is a place that welcomes us.”
Artists communicated a desire to build relationships with one another, but lacked opportunities to do so. Local artists feel an absence of financial support and communicate that the assistance that does exist is often composed of one-time grants, frequently won by established “high-arts” organizations. In community meetings, artists expressed frustration that expanded access to arts and culture grants is restricted to nonprofit organizations as required by the ordinance.
-33-
Organizations face similar challenges. Multiple in-depth interviews and practitioner responses showed a common interest in collaboration, relationship building and connectedness. However, many groups said they have been unable to focus on long- lasting relationships with organizations sharing similar objectives and interests because of a lack of consistent resources. It was communicated that limited grant opportunities, the competitive nature of requests for proposals and other funding structures create barriers to collaboration. Fresno’s
arts and cultural cultural arts organizations clearly communicated a need for support, including funding. Many interviewees expressed the need to operate on shoestring budgets to pursue their goals, while coping with the impacts of vandalism and deferred maintenance. 14.4% of these interviewees emphasized the need for money and funding for all institutions, artists and organizations in Fresno. Some in the community feel the city’s art institutions only represent certain communities and do not engage enough with underserved communities. Local artists feel an absence of financial support. . Nontraditional
arts groups and communities of color feel they have to rely on personal funds to stay afloat.
Without more government support, local organizations say the community becomes more segregated and stratified, more heavily influenced by wealthy patrons who can afford to donate money to the organizations they care about most.
While Fresno has an impressive breadth of arts and culturalcultural arts practitioners and organizations (as reported in in-depth interviews and artist and practitioner surveys, as well as indicated in foundational research), financial constraints, staffing shortages and geographic barriers prevent them from working together. Organizations and individual artists do not have the resources to focus on collaboration, community building or pursuing new connections when they operate in “survival mode.” Many local artists and emerging organizations (groups with an annual budget under $500,000) communicated the need for additional resources to sustain themselves and their operations. More support is needed to ensure artists, cultural practitioners and organizations can thrive. This support can be offered in the form of grant funding and technical assistance to obtain and manage additional sources of funding. Both grants and capacity building were identified as critical to artists or organizations that have not historically had access or experience managing grant revenue.
“As we strengthen arts organizations, we also strengthen individual artists because now organizations can hire and can access individual artists and can commission their works.”
Arts and culture support physical and mental health.
A 2019 World Health Organization report found that participating in arts and cultural activities can have a significant positive impact on mental health and overall well-being
-34-
(Fancourt and Finn, 2019). Supporting arts and culturalcultural arts organizations that work directly with at-risk youth, veterans, seniors, justice-involved populations, etc., can extend these benefits to the groups that need them most. There are many opportunities, such as art classes, museum visits and performances, that can be designed specifically for these populations. When building these programs, it is important to rely on the models of outreach programs already in place in Fresno (such as the Fresno Art Museum and Arte Américas), and to partner with non-arts entities that are already serving these groups.
Participation in arts and culture is expressive and reflective, with activities that support mental health and well-being. Arts and culture also provide an outlet and sense of connection with others. Twenty-six percent (26%) of survey respondents chose "for physical and mental health" as one of the top reasons why they engage with arts and culturecultural
arts. Local events such as ArtHop feature local artists and consistently draw large crowds.
This level of interest, paired with Fresno’s large, diverse cultural expression, lends itself to tremendous potential for incorporating
arts and culturecultural arts into educational, mental
health and public health programs. Studies reviewed as part of foundational research indicated that art can be used as a form of therapeutic intervention for veterans, individuals undergoing cancer treatments and individuals who have been formerly incarcerated (Elimimian et al., 2017; Tiret, 2017).
There are distinct ways in which physical health and wellness also interact with arts and culture. Arts and culturalCultural arts activities promote physical activity through walking, dance and other exercises that strengthen mind-body connections such as tai chi.
COVID-19 has had a lasting impact.
COVID-19 has affected artists, organizations, events and the way individuals choose to participate in arts and culture. As shared by one community member, “Covid was certainly a showstopper.” COVID-19 has had a negative impact on local artists, who communicated that they are still trying to recover from the effects of the pandemic. Many organizations shared that they are still working to rebuild audiences, which declined as a result of the pandemic.
Many survey respondents indicated that ongoing concerns about COVID-19 impeded their ability to participate in arts and culture. Several reported not feeling comfortable returning to their prior participation. Outdoor and remote events were identified as a way to reduce risks and engage more people. Based on survey responses, 56% of Fresnans would like to see more
arts and culturalcultural arts activities offered virtually.
“Lately I want outdoor events only.”
“I'd like to attend all of these, but Long Covid/Autoimmune issues prevent me. I'd like opportunities to enjoy them online.”
-35-
More should be done to increase art in public spaces.
“I hope that we just have more public art installations, where I don't have to make time to go to an event, per se, but will just see them driving by or walking around.”
While there is a strong presence of art throughout Fresno in the tower district and mural district, feedback at community meetings indicated that residents desire more. The various community meetings revealed an often-voiced desire for increased artwork throughout the city.
During the community meetings, community members frequently recommended increasing the number of murals as a way to add to neighborhoods and uplift the community. Specific comments during community meetings mentioned the ways additional art can help beautify neighborhoods and strengthen communities, uplift individuals, and bring awareness to the various identities in different communities. Multiple interviewees cited the importance of Fulton Street as a location for public art—as well as the need for increased installations throughout Fresno.
Foundational research outlines the many benefits of public art. Public art increases visibility for artists, allows community members to access arts in a variety of ways and boosts the overall city appearance. For example, other cultural arts plans outline the ways public art can help revitalize communities and make neighborhoods more inviting. Cultural plans in Chicago and Oakland include a specific designation of funds for the installation and maintenance of public artwork. These plans discuss the ways public art can contribute to a sense of identity at the city level.
Practitioner feedback also highlighted the desire to maintain current installations and the value these add to the community in terms of exposing residents to art. Both interviews and practitioner feedback included ideas for real estate developers to partner with local artists when building new businesses in the area as a way to spread public art throughout the city.
Fresno City Hall has long featured local artists on its walls, thanks to the efforts of the Fresno Arts Council (Matlosz, 2007). During community meetings held to develop this plan, community members consistently failed to acknowledge this location as a place to interact with or view the arts. While the space has been successful in featuring a variety of artists, the Fresno Arts Council can work with community members to expand and upgrade the
current selection system to attract new viewers and maximize the number of artists featured.
The City of Boston, for example, allows different organizations to facilitate installations throughout the year, rather than handing the reins to one group (City of Boston, 2018).
-36-
Activating public spaces across all neighborhoods is another way to bring art to the community and is commonly called placemaking. Placemaking refers to designing spaces that represent, engage and attract the community. According to the American Planning Association,
successful creative placemaking highlights unique community characteristics.
Projects can focus on connecting local history with the present, bringing cultural influences into the spotlight and creating new traditions. It builds connections between people and places by encouraging collaboration and visualization. Whether in the form of additional murals, painted utility boxes, or other public opportunities to showcase creative expression, arts in public spaces can contribute to expanded access to arts and culture in Fresno. An example of the way other cities have expanded access to art in public spaces comes from Oklahoma City’s Cultural Arts Plan, which recommended incorporating arts into its Master Parks System to involve people of all ages. In the years since its adoption, the subsequent Arts in the Park initiative has provided regular arts programming to Oklahoma City’s youth and earned the city national media attention for successfully distributing public art in the community (Lackmeyer, 2022).
A sense of safety is important.
More than 23 respondents in the community survey explicitly mentioned safety as a top barrier for them to engage more with arts and culturecultural arts in Fresno. Respondents used the open-ended text space in this question to express this concern. Responses related to safety indicated a request for better lighting, parking and increased security to create a sense of safety at venues, events and in the surrounding areas.
“Best thing is to revitalize downtown so we feel safe going down at night. Art Hop is great but lighting and parking need improvement.”
Arts and culture serve as a powerful means to build
relationships.
In its many forms, art can provide a chance for people to learn more about one another and share experiences in a meaningful way. This is especially important given the historical
-37-
legacy of segregation, red-lining and other discriminatory policies across cities in California.
As the community takes steps to heal and address injustice in all forms, arts and culturecultural arts offer powerful ways to bring people together.
Whether the art in question is a drawing, poem, dance or homemade dish, every creative medium reveals something about the person behind it. Arts and culturalCultural arts practitioners interviewed as part of this planning process believe arts and culturecultural arts can bridge divides. Interview respondents identified that arts can help open dialogue across groups. An example of this can be found in the way in which the National Gallery of Art uses art as a medium to open dialogue on race in America through a variety of art lessons and activities offered as a part of the it’sits “Uncovering America” series.
Participants at the youth community meeting expressed the ways in which arts and culturecultural arts can bring people together to “help combat prejudice, stereotypes and racism.” When asked about the importance of arts and culture, approximately 14% of youth responses spoke about equitable representation and ensuring that everyone across all backgrounds, especially LGBTQ+ and Indigenous populations, was properly acknowledged and supported through arts and culturecultural arts.
Arts and cultureCultural arts support the local economy. “I believe a thriving arts community creates a thriving city.”
Foundational research indicated that existing cultural events, such as the Danzantes Unidos Festival and the Bhangra Dance Competition, draw thousands of individuals to Fresno for multiday events. These events provide space to learn and celebrate culture and have a positive economic impact on the local economy—particularly for the local hotel and restaurant industries. Community meeting attendees expressed a desire to bring more events, installations and art exhibits to Fresno to minimize the need to travel to Los Angeles or the Bay Area in pursuit of arts and culturalcultural arts activities.
Costs create a barrier to hosting and participating in arts and culturalcultural arts events and programs.
Findings indicate that there are cost barriers for artists, cultural practitioners, organizations and the community. Many cultural organizations in particular struggle to receive the same level of financial support as arts groups and organizations. Practitioner feedback and in-
-38-
depth interviews revealed a lack of access to the arts for those living in poverty. These barriers are, in part, related to admission costs and programming fees, which many lower- income families cannot afford. Community surveys also indicated that fees and other costs prohibited some organizations from holding events. For example, one community member shared that “some groups don't have public performances or presentations because they can't cover operations costs.”
As part of community meetings conducted to inform the cultural arts plan, attendees expressed a need for more affordable artistic and culturalcultural arts opportunities.
Community members consistently mentioned a desire to see public art dispersed throughout the entire city and indicated that costs prevent them from engaging with the arts.
Survey results concurred with this finding and often identified the cost of parking as a barrier to participation.
Fresno’s climate impacts the arts and culturalcultural arts scene.
While Fresno’s climate can allow for outdoor events for most of the year, several interview respondents indicated that periods of high heat limited their ability to participate in outdoor events. For example, one respondent stated: “It's too hot in the summer for me personally to enjoy outdoor venues.” Incorporating climate-resilient design into arts and culturecultural arts venues, parks and other public places can help address these barriers. Climate-resilient design includes such things as shade structures, urban greening, and architecture that conserves natural resources, supports climate adaptation and is consistent with the Parks Master Plan.
Lack of affordable housing, transportation and
studio/theater space creates barriers for artists and cultural practitioners.
“Speaking for both myself and other cultural bearers, if you find us a way to get us our own space for our specific culturally based arts, help with funding the needs of our programs— supplies, paying instructors—you will give us more than what we have now to work with.
Many cultural practitioners like me had to sacrifice our own personal finances and time to even get our programs to be available in the Valley.”
Throughout the research and outreach process, creators continually cited the need for affordable studio spaces and climate-controlled work environments, whether to create art or host programs for the community. These groups expressed a need for dedicated work
-39-
areas within the city that can be leased on a long-term basis. The affordability of an artist’s space depends upon many factors, such as location, proximity to other cultural assets, size, floorplan, distance to public transportation infrastructure and/or parking, and whether utilities or other amenities are included in rent. These factors should be considered when setting appropriate rates for studio spaces.
Arts organizations and practitioners (n=18) remain ambitious but expressed that they feel isolated from peers (22%) and lack government support (38%). As part of community events, artists expressed the need for space, stating that “permanent spaces equal permanent programs.”
According to the 2021 American Community Survey, the median housing value in Fresno was $273,900. The median monthly rent was $1,115. Additionally, 57.5% of Fresnan renters are housing cost burdened, meaning that they paid more than 30% of their income in rent.
Rent increases in Fresno have been among the nation's highest (Garibay, 2022).
Affordable housing, access to affordable transportation and dedicated studio/theater spaces are essential to expanding access to arts and culture.
Time constraints and schedules limit access to arts and culture in Fresno, especially for youth and seniors.
Time was an often-cited barrier by survey respondents. Many indicated that their work schedules left little time during the day for participation in arts and culturecultural arts, and attending events on weeknights was challenging. Several respondents asked for more weekend options.
“I work 6 days a week. not enough free time.”
“I don't drive, so getting to Art Hop in the evenings is difficult for me. Plus, I work from 7:30 a.m. to 5 p.m., so I'm exhausted when I get home.”
Others noted that events during evening hours were challenging for families with young children. “Mainly just a busy schedule working full time with young children.” "It is difficult to take young children to performances at 7 p.m. or later, so more performances during the day would be helpful." Responses also suggest the need for family-friendly performances where parents with young children could feel welcome.
Notably, seniors indicated an interest in events held earlier in the day. When asked about difficulties participating in arts and culturecultural arts in Fresno, senior respondents highlighted that
-40-
many events occur at night. Several seniors communicated that as they have gotten older, they have stopped going out in the evening times. “I am 74 now so I don't go out at night as much as I used to.”
It is clear from community member responses that there is a need to offer programming at a variety of times. There is also a need to offer passive forms of arts and culturecultural arts, such as outdoor installations and murals that can be accessed at the convenience of the community.
Parents and youth are seeking arts and culturecultural arts programs and events for young people citywide.
Notably absent from Fresno’s arts and culturecultural arts scene were children’s art museums. Respondents indicated that the 2010 closure of the Fresno Metropolitan Museum of Art and Science left a void in the community. Many respondents indicated a desire for programming for young children and programming built with families in mind.
Although there are a number of destinations where children can learn about the natural sciences, including the Fresno Chaffee Zoo, Discovery Center and City of Fresno Highway City Science Center, and literature, including local libraries and Storyland, there are no arts and cultural museums in Fresno designed exclusively for the interests and needs of children.
Additionally, several of Fresno’s long-standing institutions struggle to cultivate an audience.
Current efforts fail to strongly resonate with residents who do not have a background in the arts, which can prevent young people from getting involved.
Youth voices from the youth community meeting indicated that teenage youth seek greater access, safe spaces and representation in arts and culture. As part of the youth community meeting, youth were asked what the City of Fresno can do to provide better support to arts and culturecultural arts. In total, youth community meeting attendees provided 97 responses— approximately 24% of which included requests pertaining to youth support both in and outside of school, especially those residing in neighborhoods with fewer resources.
Comments included:
“Safe environment to express ourselves.”
Other areas of research highlighted the importance of increasing youth opportunities throughout the community:
“There are students or young people that are willing to learn about the importance of art history and art making—we as a community have the tools and knowledge, we just need to let the students be aware of it.”
-41-
“When kids see people making art, they feel they can make art.”
“We just have to be more inclusive about raising people up in a community because each one of those people are prospective buyers, creative people and intellectual assets. I mean, they have so many resources we don’t even know about because they’re never allowed to develop them.”
Investment in arts education and apprenticeship programs is important.
Community members clearly shared that arts in education is important. Over half of in- depth interview participants (n=18) cited arts education as essential for any successful wide- ranging arts investment. There are many ways the community can participate in arts education, including as a part of primary, elementary, middle and secondary schooling and higher education. In addition to the “traditional” education system, arts education can occur in many forms, including internships, externships, fellowships, artist residencies, apprenticeships and community-based education.
“From my experience, there is a lot of art talent here; it’s just that I think the opportunities are very rare … they have a hard time getting access to resources that really uplift their community.”
Foundational research provides examples and definitions for arts education outside of the traditional educational settings.
Internships: The University of Maryland Career Center classifies internships as typically short- term supervised work experiences in a chosen field, designed for students or recent graduates. The goal of an internship is to gain hands-on experience, develop skills and network within the industry. Internships may be paid or unpaid; though paid internships are essential to reducing barriers to participation and are strongly encouraged.
Externships: In a 2022 article analyzing the differences between internships and externships, Genevieve Carlton designates the latter as short-term jobs or shadowing opportunities for students or recent graduates to observe and learn about a particular job or industry. Like an internship, externships provide a professional learning experience. Unlike an internship,
-42-
externs do not complete job tasks—their primary role is to shadow and observe. Externs are typically unpaid but may be provided with a stipend to reduce barriers and enable participation in the program. Externships may be used to determine interest in various fields prior to pursuing other longer-term education in the arts.
Fellowships: The Columbia University Undergraduate Research and Fellowships webpage categorizes fellowships as opportunities awarded to postgraduate students or professionals to receive training, conduct research or gain specialized experience in their field of study.
Fellowships are paid and often sponsored by foundations, associations, organizations, college institutions or government organizations. Fellowships in the arts typically include a competitive application process. Once awarded, fellowships may last between six months to two years.
Artist Residency: In a 2016 article, Henri Neuendorf describes residencies as programs that give artists the opportunity to live and work outside of their usual environments, providing them with time to reflect, research or produce work. Residencies usually last several months to a year. Typically, applicants are required to submit a project proposal, résumé, and letter of motivation or similar documentation. Some host centers have restrictions or conditions on the work produced, whereas others provide few guidelines to enable creative expression. Artist-in-residence programs are short-term, ranging in length from six months to one year.
Apprenticeships: In an article [no date] on the importance of apprenticeships, the ASVAB Career Exploration Program emphasizes how they provide structured, on-the-job training where an individual learns a skilled trade through hands-on experience under the guidance of a skilled worker or mentor. In many industries, apprenticeships are registered and include a mix of classroom education and hands-on learning. Registered apprenticeships are typically full time and result in certifications that create a pathway to a career. In the arts, apprenticeships have historically been less formal. The length of apprenticeships offered vary from short duration (weeks) to longer terms. Apprentices may be paid hourly or through a stipend, depending on the time commitments.
Community education brings arts education to the community through short-term programs offered at community centers, schools, senior centers and other community spaces. Community education builds knowledge and skills while providing a space for the community to connect with one another. Programs are typically low- to no-cost and are offered as one-time events or as part of a short-term series (4–12 weeks). Community education is a low-barrier way to be exposed to all forms of art and learn new skills.
Examples of community education opportunities in Fresno include the senior ceramics program, tai chi classes and music lessons offered at community centers.
Meaningful arts education is the groundwork for a healthy, vibrant cultural arts scene. These programs will give students a much-needed space for expression, teach them to
-43-
carry their individual traditions and train them in hard skills they will use for the rest of their lives. Tracking the effectiveness of these programs will illuminate areas for improvement, as well as strengths that can be replicated elsewhere.
-42-
Vision, and Goals, and Grant Funding
Priorities
The cultural arts planning process inspired an aspirational, ambitious and achievable vision for the future.
VisionVISION:
Cultural arts in Fresno will be recognized, prioritized, inclusive, accessible, and continue to reflect, celebrate and connect the community.
This vision will be realized by focusing efforts around six goals. Developed on the basis of key findings, these goals can be realized through the implementation of recommendations accompanied by actionable strategies designed to energize, invest in and elevate Fresno’s arts and cultural environment. There is no specific funding allocated for each goal and associated recommendation, and the recommendations may require additional entitlement and CEQA (California Environmental Quality Act) processes. Goal 6 :six recognizes that the
overarching purpose and responsibility of city government, its programs, and services, will intersect with and contribute to the success of the other goals of this plan.
GOALS
The following goals establish desired outcomes:
Goal 1: GRANT-MAKING & COMMUNITY ENGAGEMENT
Goal 2: STABILIZE, RESTORE & ACTIVATE
Goal 3: EDUCATION & ORGANIZATIONAL DEVELOPMENT
Goal 4: CELEBRATE & ENHANCE
Goal 5: ADDRESS BARRIERS, INNOVATE & EXPAND
Goal 6: MUNICPAL INVESTMENTS AND POLICIESY TO SUPPORT CULTURAL ARTS
GRANT FUNDING PRIORITIES
Formatted: Font: 11 pt, Not Bold
-43-
Priority Recommendations & Strategies
The following recommendations identify priority investments to achieve the goals.
Goal 1: GRANT-MAKING & COMMUNITY ENGAGEMENT
Desired outcome: Establish a strong foundation to support and expand access to arts and culture through grant-making and community engagement.
“Involving cultural community leaders, organizations and artists in the government’s processes [...] will strengthen a relationship of trust and dialogue between the two parties.”
Recommendation 1.1: Utilize Fresno’s designated arts agency, The Fresno Arts Council or its successor local arts agency, to expand citywide arts and culture.
Strategy: Act as the liaison to the Fresno Parks, Recreation and Arts Commission, City of Fresno departments, local arts and culture organizations, and artists and cultural practitioners.
Strategy: In partnership with the Fresno Parks, Recreation and Arts Commission, implement an annual grants process to invest in competitive grants for nonprofit organizations that support and expand access to arts and cultural programming.
Strategy: Create a process to track implementation data and evaluate performance to achieve cultural arts plan goals.
Strategy: Update expanded access to cultural arts grant program guidelines annually, including community engagement.
Strategy: Update cultural arts plan every five years, including addressing shifts in needs for Fresno’s cultural arts scene.
Strategy: Ensure cultural arts information is made available in languages as requested.
Strategy: Ensure all materials are provided and communicated in Americans with Disabilities Act (ADA) accessible formats.
Strategy: Ensure information is provided for age-specific audiences. For example, identify programming intended for children and seniors.
Commented [LW11]: The PRAC Arts Subcommittee
reorganized the goals to better align with the needs of the Fresno community; new Goal 1 incorporates
elements of Measure P and adds clarity to how the
CAP interacts with the cultural arts grantmaking
process in the City of Fresno municipal ordinance
Commented [LW12]: This Recommendation 1.1 is a
revision to Recommendation 2.1 in the 5/15/23 draft
Cultural Arts Plan, in response to the overwhelming
public comments received in the public review process
-44-
Strategy: Ensure accessibility services at cultural arts events such as American Sign Language interpreters, closed captioning, audio description, access ramps, dedicated spaces and more for people with mental and/or physical disabilities (e.g., accessibility seating and parking spaces).
Recommendation 1.2: Develop the expanded access to arts and culture grant program guidelines to ensure a transparent and competitive process consistent with the ordinance requirements, including regular evaluation and review of the process.
Strategy: Develop and fund grant programs for core operating and project-support grants, including the requirements for eligibility. Development of these programs will require ongoing community outreach and input to build upon the foundational research and key findings from this cultural arts plan.
Strategy: Adhere to SEC. 7-1506 (b)(4)(E) of the ordinance which states "Grants funded pursuant to subparagraph (B) shall prioritize organizations and programs that support and expand diverse public or youth engagement and equity." Strategy: Manage expanded access to arts and culturecultural arts grant solicitations and ensure all grantees provide timely project delivery, reporting, funding and invoicing.
Strategy: Facilitate community engagement process to ensure community voices are heard for annual development of grant programs.
Strategy: Make funding available for an independent evaluator to evaluate process, outcomes, and investments to ensure transparency.
Strategy: Include evaluation and key performance indicators in grant agreements.
Strategy: Develop a streamlined, equitable and flexible grant application process for the expanded access to arts and culture grant program accessible to all Fresno arts and culturalcultural arts organizations.
Strategy: Require programs seeking expanded access to arts and culture funding to report the number of individuals the project intends to serve and the demographics including Council Districts it intends to serve.
Recommendation 1.3: Leverage and multiply expanded access to arts and culture funding by seeking additional sources of revenue.
Strategy: Identify and apply for grant funding and sponsorships to expand local arts and culturalcultural arts events, programs, and assets: for example, the Challenge America and Our Town grants run by the National Endowment for the Arts (NEA).
Commented [LW13]: This Recommendation 1.2 is a
revision to Recommendation 2.3 in the 5/15/23 draft
Cultural Arts Plan
Commented [LW14]: This Recommendation 1.3 is a
revision to Recommendation 2.4 in the 5/15/23 draft
Cultural Arts Plan
-45-
Recommendation 1.4: Collaborate with city departments and partners to address identified barriers and expand access to arts and culture.
Strategy: Partner with Fresno County Social Services to promote arts and culturecultural arts programs and events.
Strategy: Engage with the City of Fresno’s Disability Advisory Commission to seek input on expanding access to arts and culturecultural arts.
Strategy: Partner with foundations and corporate sponsors to offer free and reduced museum admissions.
Goal 2: STABILIZE, RESTORE & ACTIVATE
Desired outcome: Arts and culturalCultural arts organizations and assets will be stabilized, restored and activated to expand access to arts and culture.
Desired outcome: Provide all Fresno residents with access to a variety of arts and culturalcultural arts resources.
Recommendation 2.1: Existing arts and culturalcultural arts assets should be maintained.
Strategy: Invest in maintenance and conservation of the city of Fresno’s existing arts and culturalcultural arts assets.
Recommendation 2.2: Develop opportunities for intergenerational engagement and family-centered access to arts and culturecultural arts, including museums, programs, and events citywide.
Strategy: Provide funding opportunities to support more family-oriented arts and culturalcultural arts programs and events—for example, family discounts in organization pricing models.
Strategy: Encourage collaboration between organizations with the same cultural traditions but audiences of different ages.
Strategy: Make grant funding available for museums and exhibits tailored to the needs and interests of youth.
Strategy: Prioritize investments to organizations that provide cross-cultural experiences for all ages to build understanding of traditions, practices and heritage.
Strategy: Incentivize organizations to provide youth - and teen-focused programming.
Strategy: Prioritize investments in cross-cultural and intergenerational programs that provide opportunities for preserving traditional arts.
Commented [LW15]: This Recommendation 1.4 is a
revision to Recommendation 2.6 in the 5/15/23 draft
Cultural Arts Plan
Commented [LW16]: New Goal 2 is a reorganization
and revision to original Goal 1 in the 5/15/23 draft
Cultural Arts Plan
Commented [LW17]: This Recommendation 2.1 is a
revision to Recommendation 1.1 in the 5/15/23 draft
Cultural Arts Plan
Commented [LW18]: This Recommendation 2.2 is a
revision to Recommendation 1.2 in the 5/15/23 draft
Cultural Arts Plan
-46-
“It’s critical that youth in Fresno have access to robust arts and culture programs.” – Community Member
Goal 3: EDUCATION & ORGANIZATIONAL DEVELOPMENT
Desired Outcome: Expand access to a variety of arts and cultural education programs to provide educational opportunities for people of all ages.
Desired Outcome: Equip artists, cultural practitioners and organizations with the skills and organizational resources to stabilize and expand operations.
Recommendation 3.1: Offer capacity-building opportunities for existing and emerging organizations and artists.
Strategy: Make funding available through an established grant program for emerging organizations and local artists to learn more about marketing, self- promotion, establishing a nonprofit, alternate funding sources and organizational best practices.
Strategy: Allocate resources for technical assistance and economic development workshops to build the capacity of artists and grassroots organizations to create business plans, apply for grants and increase economic stability.
Strategy: Incentivize long-standing organizations to share resources and best practices with emerging cultural groups.
Strategy: Provide technical assistance for existing and emerging arts and culturalcultural arts organizations to help bring in additional resources to expand arts and culture.
-47-
Recommendation 3.2: Partner with organizations to provide networking opportunities for local artists and cultural practitioners.
Strategy: Invest grant funding and/or sponsorships to host professional development workshops throughout the year, focused on nonprofit leaders and individual artists.
Workshops could also focus on funding sources, career opportunities and other areas for growth.
Strategy: Incentivize collaboration across the arts and culture community with new and established organizations and programs.
Strategy: Form an alliance of cultural organizations with a focus on inclusiveness and diversity in representation. Leaders across the arts, government and private sectors should focus on long-term community participation in the arts.
"These opportunities would increase the viability of arts careers in Fresno and deepen connections between the Fresno arts community and learners of all ages."
Recommendation 3.3: Invest in arts and culture education and preservation programs.
Strategy: Support capacity building through grant programs for Fresno arts and cultural organizations that strengthen their ability to provide arts education.
Strategy: Make grant funding available for paid internships, externships, fellowships, apprenticeships, and art residency programs.
Strategy: Build partnerships with school districts to promote, support and provide continued educational arts and culture programs.
Strategy: Develop funding opportunities for nonprofits to establish mentor- apprentice programs focused on the practice and preservation of a cultural art or tradition.
Strategy: Provide job training, career development or both to youth, young adults and veterans, including education and/or certification for jobs within the arts.
Strategy: Invest in arts and culture programs to educate the community on Fresno’s racial and cultural history and ensure that cultural awareness and dialogue remain a priority.
Strategy: Seek additional grant funding to expand after-school arts programs and provide local artists and cultural practitioners teaching opportunities.
Recommendation 3.4: Use data and metrics to identify and track students’ arts education and/or training experiences.
Strategy: Track participation, demand, student success rates, and/or effectiveness of school-
-48-
day and after-school arts programs as a means of identifying community needs.
"These measures will establish public feedback as vital to all decisions made regarding arts and culture in Fresno."
Goal 4: CELEBRATE & ENHANCE
Desired Outcome: Elevate and celebrate arts and culture to strengthen a sense of community.
Recommendation 4.1: Amplify and celebrate Fresno’s diversity through Cultural Arts Districts to increase awareness within the community, encourage new meeting places and attract visitors to the city.
Strategy: Evaluate expanding the boundaries of the current Cultural Arts District to include areas long known for their public arts, such as the Fulton Street Mall. Adding more of Fresno’s street art into the district will boost its recognition and create a stronger cultural identity for the city as a whole.
Strategy: Identify and support multiple Cultural Arts Districts throughout Fresno.
Strategy: Seek state certification for the Cultural Arts Districts to increase recognition across the state and increase funding opportunities.
Strategy: Develop a brand guidelines toolkit for artists, practitioners and venues in Fresno to incorporate in their marketing and spaces to highlight their place within the district to help further establish the brand identity of the Cultural Arts Districts.
Strategy: Increase the presence of local art in the Cultural Arts Districts.
Strategy: Invest in art attractions, signage, entry points and other creative ideas to highlight Fresno’s diversity.
Strategy: Use ArtHop to highlight new installations, grassroots events and public artworks downtown. Support the Fresno Arts Council to tap into ArtHop’s audience to cross-promote events held throughout Fresno. Events such as Fresno LitHop or PorchFest can benefit from collaborative efforts to encourage community participation on a regular basis. This also will help expose community members to alternative forms of artwork.
Commented [LW19]: The PRAC Arts Subcommittee
agreed it was important to expand the focus of
Recommendation 4.1 beyond the existing singular
Cultural Arts District so that many diverse districts
throughout the city with various rich cultural arts
traditions reflecting varied heritages could be
celebrated and supported as Cultural Arts Districts.
-49-
Recommendation 4.2: Support and expand neighborhood placemaking citywide.
Strategy: Encourage projects that engage the community, including youth and seniors, reflect or celebrate local heritage and culture, enliven the cityscape, and increase the availability of cultural resources in neighborhoods with fewer cultural assets.
Strategy: Further establish citywide brand identities in arts and culture.
Strategy: Make grant funding available for placemaking in public spaces.
Strategy: Make grant funding available for public art installation projects, including murals, in public spaces.
Recommendation 4.3: Incorporate arts, culture and creativity into the transportation system.
Strategy: Encourage the Fresno Yosemite International Airport and FAX Transportation Department to continue to expand arts and cultural installations at their facilities.
Strategy: Encourage and support projects that engage local artists and cultural practitioners.
Recommendation 4.4: Embrace arts and culture as catalysts for shared traditions and new experiences.
Strategy: Celebrate and recognize individuals, organizations and others who have made an impact in the cultural arts community annually.
Goal 5: ADDRESS BARRIERS, INNOVATE & EXPAND
Desired Outcome: Expand access to arts and culture by eliminating barriers and investing in innovation.
“Provide dedicated city resources to act as a directory for museums, arts and cultural experiences.”
Recommendation 5.1: Develop and maintain an online cultural arts information hub to increase awareness and address barriers to information.
Strategy: Allocate resources to inventory existing arts and culturecultural arts event
-50-
calendars, directories, maps and resources.
Strategy: Allocate resources to inventory arts and culturecultural arts assets, organizations and destinations, including museums, art galleries, arts and culture- focused nonprofit organizations, media centers, theaters, artist studios, authors, musicians and other local creative professionals.
Strategy: Make grant funding available for nonprofit organizations to assist with the development or enhancement of a cultural arts information hub to include the following:
● an arts and culturecultural arts asset map including, but not limited to, public art and sculptures
● a directory of local creative professionals, organizations, and establishments in the city
● a citywide calendar of events focused on arts and culturalcultural arts events
● grant opportunities
● educational and other job opportunities
● a resource-sharing platform
Strategy: Allocate resources and staffing to maintain the online hub and engage the community and organizations in submitting arts and culturalcultural arts assets and events.
Strategy: Cross-promote the online hub with partners such as schools, public libraries, senior centers and at community locations, including city-owned facilities.
Strategy: Work with economic-development institutions and visitors bureaus to attract arts and culturecultural arts events and investments.
Recommendation 5.2: Increase equitable access to information across all demographics.
Strategy: Establish a grant program for nonprofit media organizations to provide arts and culture coverage through a multichannel strategy, including newspaper, radio, social media, etc.
Strategy: Organizations with dedicated email lists, should be encouraged to further highlight community events, art installations and local artists.
Recommendation 5.3: Address transportation barriers limiting access to arts and culture.
Strategy: Make grant funding available to subsidize transportation costs to provide accessible options for residents to attend arts and culture activities and events.
Recommendation 5.4: Prioritize projects and programs that improve accessibility for seniors and people with disabilities.
Strategy: Invest in mobile arts and culture programs that bring arts and culture to seniors and people with limited mobility to expand access citywide.
Strategy: Make grant funding available to provide accessibility services at arts and cultural cultural arts events such as American Sign Language interpreters, closed -51-
captioning, audio description, access ramps, dedicated spaces and more for people with mental and/or physical disabilities (e.g., accessibility seating and parking spaces).
Recommendation 5.5: Support and encourage organizations and projects that promote mental health and well-being through arts and culturalcultural arts practices.
Strategy: Prioritize arts and culturecultural arts programming with health and wellness co- benefits.
Strategy: Make grant funding available to communicate and evaluate the positive impact arts and culturalcultural arts engagement can have on mental and physical wellness.
Recommendation 5.6: Encourage consideration of public health in arts and culture programs and events.
Strategy: Make grant funding available for arts and culturalcultural arts programming and events offered virtually.
Strategy: Make grant funding available for personal protective equipment and otherpublic health precautionary measures, as appropriate (e.g., face masks, cooling measures, and hand sanitizer).
Strategy: Activate outdoor spaces at night for arts and cultural events to combat extreme heat.
Recommendation 5.7: Address safety concerns that limit access to arts and culture.
Strategy: Make grant funding available for safety-related precautions and improvements at arts and culturalcultural arts institutions, events, programs, and activities to ensure residents feel safe and comfortable.
Recommendation 5.8: Provide incentive programs to increase access to arts and culture.
Strategy: Make grant funding available to subsidize or reduce admission fares for low- income households to attend arts and cultural events, programs, and activities.
Strategy: Seek additional grant funding to offer reduced or no-cost arts and culturalcultural arts programming to low-income households.
Strategy: Develop operating grant programs for organizations in need of funding dedicated specifically toward increasing overall accessibility of operations and programs.
Strategy: Develop funding opportunities for small-scale arts organizations to expand their virtual offerings.
Strategy: Make grant funding available for nonprofit organizations to provide no- or low-cost arts and culturecultural arts events and programs while prioritizing underserved communities.
-52-
Strategy: Provide free parking during arts and culture cultural arts events.
Recommendation 5.9: Address time barriers limiting access to arts and culture.
Strategy: Make grant funding available to expand operating and programming hours to include participants of all ages.
Strategy: Incentivize expanded operating hours to reach senior, youth, families and audiences at times that reduce participation barriers.
Strategy: Make grant funding available for arts and culturalcultural arts programming and events offered virtually.
Strategy: Make grant funding available for programs that partner with employers to expand access to arts and culture in the workplace.
Strategy: Encourage organizations to evaluate operating hours using patron surveys, focus groups and listening sessions to expand access to arts and culture.
Strategy: Invest in passive forms of arts and culture, including attractions, installations, etc. that are publicly accessible.
Recommendation 5.10: Increase access to affordable theater, performance and studio spaces for artists and nonprofit organizations within Fresno.
Strategy: Encourage property owners to rent spaces to smaller or emerging arts and culturecultural arts organizations at low or no cost.
Strategy: Create grant opportunities that allow artists to receive funding for a physical studio space.
GOAL 6: IMPLICATIONS FOR THE CITY MUNICIPAL
INVESTMENTS AND POLICIES TO SUPPORT CULTURAL
ARTS
Desired Outcome: Establish a strong foundation to support and expand access to arts and culture through policy planning and municipal investment.
“Involving cultural community leaders, organizations and artists in the government’s processes [...] will strengthen a relationship of trust and dialogue between the two parties.”
Recommendation 6.1: Invest resources and staffing to adhere to the Commented [LW20]: New Goal 6 reflects a
reorganization of many strategies and
recommendations that appeared in Goal 2 of the
5/15/23 draft Cultural Arts Plan
Commented [LW21]: This Recommendation 6.1 is a
revision to Recommendation 2.2 in the 5/15/23 draft
Cultural Arts Plan
-53-
requirements of the Measure P Expenditure Plan outlined in the ordinance.
Strategy: Expand arts and culturecultural arts programming as part of after- school, senior, recreation and community service programming offered through PARCS.
Strategy: Coordinate expanded access to arts and culture through citywide and neighborhood-specific plans and policies.
Recommendation 6.2: Existing arts and culturalcultural arts assets should be maintained.
Strategy: Develop a policy and plan to restore city-owned arts and culturalcultural arts assets.
Strategy: Invest in maintenance and conservation of existing city-owned arts and culturalcultural arts assets.
Strategy: Make grant funding available for accessibility assessments, improvements and equipment.
Strategy: Plan and implement safety improvements consistent with Parks Master Plan.
Recommendation 6.3: PARCS department should collaborate across city departments to address transportation barriers.
Strategy: Serve as a stakeholder throughout planning processes.
Strategy: Explore opportunities to support grant applications that improve the transportation system.
Strategy: Engage with the City of Fresno’s Bicycle and Pedestrian Advisory Committee to seek input on incorporating art within the active transportation network.
Recommendation 6.4: Establish plans and policies to install art in all public places.
Strategy: Develop process for identifying available locations for installation, maintenance, accessibility and other pertinent factors.
Strategy: Incorporate arts and culture into FAX’s public transportation facilities, plans, design standards and operations.
Strategy: Incorporate arts and culture into active transportation plans, design standards and facilities.
Strategy: Convene a working group composed of PARCS staff, the City of Fresno’s departments and Fresno Arts Council to identify opportunities to incorporate arts and culture into city facilities, plans and operations.
Strategy: Establish a public art policy to expand access to arts and culture in public spaces.
Strategy: Establish a citywide mural policy.
Recommendation 6.5: Encourage and incentivize urban development and Commented [LW22]: This Recommendation 6.2 is a
revision to Recommendation 2.5 in the 5/15/23 draft
Cultural Arts Plan
Commented [LW23]: This Recommendation 6.3 is a
revision to Recommendation 2.6 in the 5/15/23 draft
Cultural Arts Plan
Commented [LW24]: This Recommendation 6.4 is a
revision to Recommendation 2.7 in the 5/15/23 draft
Cultural Arts Plan
Commented [LW25]: This Recommendation 6.5 is a
revision to Recommendation 2.9 in the 5/15/23 draft
Cultural Arts Plan
-54-
redevelopment projects to incorporate Fresno’s arts and culturalcultural arts sector.
Strategy: Hold listening sessions with developers to identify potential barriers to expanding access to arts and culture through urban development and redevelopment projects.
Strategy: Convene a working group composed of representatives from the City of Fresno Planning and Development Department, PARCS Department and other relevant departments to discuss and identify potential incentives to address identified barriers.
Strategy: Ensure urban development plans encour age and incentivize redevelopment of live-work spaces, art galleries an d creative spaces that will house and provide space for active local artists.
Strategy: Develop a policy for arts and culturalcultural arts sponsorships, donations and additional sources of revenue.
Strategy: Incentivize the adoption of artwork in high-traffic spaces, such as medical buildings, schools and businesses, to increase the presence of art throughout the city.
Recommendation 6.6: Incorporate climate-resilient design in city-owned facilities.
Strategy: Collaborate with Public Works Department to assess existing design standards for climate adaptation, including design standards for shade structures, trees, etc
.
Recommendation 6.7: Evaluate PARCS operations to identify ways to expand access to arts and culture.
Strategy: Update and promote PARCS online reservation system and website and facilitate reservations for indoor and outdoor rental spaces as an affordable option to host arts and culturecultural arts gatherings.
Strategy: Ensure the City of Fresno's Master Fee Schedule continues to identify fee reductions for nonprofit arts and culturalcultural arts organizations.
Strategy: Evaluate the benefits and fiscal impacts of setting aside a period of time when local arts and culturecultural arts organizations, schools and emerging performance groups can access city-owned rehearsal and performance spaces at a lower cost.
Strategy: Evaluate the benefits and fiscal impact of providing government subsidies, grants and waivers to help local organizations access city-owned and privately owned theater or performance spaces.
Strategy: Evaluate the special event permit process to identify barriers for organizations to hold special events in Fresno, especially for small and emerging organizations.
Strategy: Explore opportunities to provide letters of support for public safety grants.
Strategy: Collaborate with Public Works Departm ent to evaluate existing citywide Commented [LW26]: This Recommendation 6.6 is a
revision to Recommendation 2.10 in the 5/15/23 draft
Cultural Arts Plan
Commented [LW27]: This Recommendation 6.7 is a
revision to Recommendation 2.11 in the 5/15/23 draft
Cultural Arts Plan
-55-
lighting standards.
Strategy: Work with the City of Fresno Economic Development Department to assess affordable studio spaces for artists and identify unoccupied or underutilized spaces in buildings across Fresno. Evaluate the feasibility of transforming identified locations into subsidized studio spaces for artists and cultural practitioners.
Strategy: Collaborate with the City of Fres no Economic Development Department to further promote the rental of city-owned facilities by arts and culture organizations.
GRANT FUNDING PRIORITIES
The following grant funding priorities shall help to guide the investment over time in achieving the visions and goals of the Cultural Arts Plan.
Goal 1: GRANT-MAKING & COMMUNITY ENGAGEMENT
Strategy: In partnership with the Fresno Parks, Recreation and Arts Commission, implement an annual grants process to invest in competitive grants for nonprofit organizations that support and expand access to arts and cultural programming. (1.1) Strategy: Develop and fund grant programs for core operating and project-support grants, including the requirements for eligibility. Development of these programs will require ongoing community outreach and input to build upon the foundational research and key findings from this cultural arts plan. (1.2) Strategy: Adhere to SEC. 7-1506 (b)(4)(E) of the ordinance which states "Grants funded pursuant to subparagraph (B) shall prioritize organizations and programs that support and expand diverse public or youth engagement and equity." (1.2) Strategy: Make funding available for an independent evaluator to evaluate outcomes and investments to ensure transparency. (1.2)
Goal 2: STABILIZE, RESTORE & ACTIVATE
Strategy: Invest in maintenance and conservation of the city of Fresno’s existing arts and culturalcultural arts assets. (2.1)
Strategy: Provide funding opportunities to support more family-oriented arts and culturalcultural arts programs and events—for example, family discounts in organization pricing models. (2.2)
Strategy: Encourage collaboration between organizations with the same cultural traditions but audiences of different ages. (2.2)
Strategy: Make grant funding available for museums and exhibits tailored to the needs and interests of youth. (2.2)
Strategy: Prioritize investments to organizations that provide cross-cultural experiences for all ages to build understanding of traditions, practices and heritage. (2.2)
Formatted: Font: 11 pt, Not Bold
Commented [AM28]: Description or rationale for this
sections and how it's organized?
Formatted: Font: 11 pt
Commented [LW29R28]: This new section of the
Cultural Arts Plan helps to guide the connection
between the Vision and Goals set forth in Goals 1
through 6, hereinabove, and the Measure P cultural
arts grantmaking process reflected in the City of Fresno municipal ordinance
Formatted: Font: Not Bold
-56-
Strategy: Incentivize organizations to provide youth- and teen-focused programming. (2.2)
Strategy: Prioritize investments in cross-cultural and intergenerational programs that provide opportunities for preserving traditional arts. (2.2)
Goal 3: EDUCATION & ORGANIZATIONAL DEVELOPMENT
Strategy: Make funding available through an established tiered grant program for emerging organizations and local artists to learn more about marketing, self- promotion, establishing a nonprofit, alternate funding sources and organizational best practices. (3.1) Strategy: Allocate resources for technical assistance and economic development workshops to build the capacity of artists and grassroots organizations to create business plans, apply for grants and increase economic stability. (3.1)
Strategy: Incentivize long-standing organizations to share resources and best practices with emerging cultural groups. (3.1)
Strategy: Provide technical assistance for existing and emerging arts and culturalcultural arts organizations to help bring in additional resources to expand arts and culture. (3.1)
Strategy: Invest grant funding and/or sponsorships to host professional development workshops throughout the year, focused on nonprofit leaders and individual artists.
Workshops could also focus on funding sources, career opportunities and other areas for growth.
Strategy: Support capacity building through grant programs for Fresno arts and cultural cultural arts organizations that strengthen their ability to provide arts education. (3.3) Strategy: Make grant funding available for paid internships, externships, fellowships, apprenticeships and art residency programs. (3.3)
Strategy: Develop funding opportunities for nonprofits to establish mentor- apprentice programs focused on the practice and preservation of a cultural art or tradition. (3.3)
Strategy: Provide job training, career development or both to youth, young adults and veterans, including education and/or certification for jobs within the arts. (3.3) Strategy: Invest in arts and culturecultural arts programs to educate the community on Fresno’s racial and cultural history and ensure that cultural awareness and dialogue remain a priority. (3.3)
Strategy: Seek additional grant funding to expand after-school arts programs and provide local artists and cultural practitioners teaching opportunities. (3.3)
Goal 4: CELEBRATE & ENHANCE
Strategy: Encourage projects that engage the community, including youth and seniors, reflect or celebrate local heritage and culture, enliven the cityscape, and increase the availability of cultural resources in neighborhoods with fewer cultural assets. (4.2) Strategy: Make grant funding available for placemaking in public spaces. (4.2) -57-
Strategy: Make grant funding available for public art installation projects, including murals, in public spaces. (4.2)
Strategy: Encourage and support transportation projects that engage local artists and cultural practitioners. (4.3)
Goal 5: ADDRESS BARRIERS, INNOVATE & EXPAND
Strategy: Allocate resources to inventory existing arts and culture cultural arts event calendars, directories, maps and resources. (5.1)
Strategy: Allocate resources to inventory arts and culturecultural arts assets, organizations and destinations, including museums, art galleries, arts and culture- focused nonprofit organizations, media centers, theaters, artist studios, authors, musicians and other local creative professionals. (5.1) Strategy: Make grant funding available for nonprofit organizations to assist with the development or enhancement of a cultural arts information hub to include the following (5.1):
an arts and culturecultural arts asset map including, but not limited to, public art and sculptures
a directory of local creative professionals, organizations and establishments in the city
● a citywide calendar of events focused on arts and culturalcultural arts events
● grant opportunities
● educational and other job opportunities
● a resource-sharing platform
Strategy: Allocate resources and staffing to maintain the online hub and engage the community and organizations in submitting arts and culturalcultural arts assets and events. (5.1)
Strategy: Establish a grant program for nonprofit media organizations to provide arts and culture coverage through a multichannel strategy, including newspaper, radio, social media, etc. (5.2)
Strategy: Make grant funding available to subsidize transportation costs to provide accessible options for residents to attend arts and culture activities and events. (5.3) Strategy: Invest in mobile arts and culturecultural arts programs that bring arts and culture to seniors and people with limited mobility to expand access citywide. (5.4) Strategy: Make grant funding available to provide accessibility services at arts and culturalcultural arts events such as American Sign Language interpreters, closed captioning, audio description, access ramps, dedicated spaces and more for people with mental and/or physical disabilities (e.g., accessibility seating and parking spaces). (5.4)
Strategy: Prioritize arts and culturecultural arts programming with health and wellness co-benefits. (5.5)
Strategy: Make grant funding available to communicate and evaluate the positive impact arts and cultural engagement can have on mental and physical wellness. (5.5) -58-
Strategy: Make grant funding available for arts and culturalcultural arts programming and events offered virtually. (5.6)
Strategy: Make grant funding available for personal protective equipment and other precautionary measures (e.g., face masks and hand sanitizer). (5.6) Strategy: Make grant funding available to subsidize or reduce admission fares for low- income households to attend arts and culturalcultural arts events, programs and activities. (5.8)
Strategy: Develop operating grant programs for organizations in need of funding dedicated specifically toward increasing overall accessibility of operations and programs. (5.8)
Strategy: Develop funding opportunities for small-scale arts organizations to expand their virtual offerings. (5.8)
Strategy: Make grant funding available for nonprofit organizations to provide no- or low-cost arts and culturecultural arts events and programs while prioritizing underserved communities. (5.8)
Strategy: Make grant funding available to expand operating and programming hours to include participants of all ages. (5.9)
Strategy: Incentivize expanded operating hours to reach senior, youth, families and audiences at times that reduce participation barriers. (5.9) Strategy: Make grant funding available for safety-related precautions and improvements at arts and culturalcultural arts institutions, events, programs and activities to ensure residents feel safe and comfortable. (5.7) Strategy: Make grant funding available for programs that partner with employers to expand access to arts and culture in the workplace. (5.9) Strategy: Encourage organizations to evaluate operating hours using patron surveys, focus groups and listening sessions to expand access to arts and culture. (5.9) Strategy: Invest in passive forms of arts and culture, including attractions, installations, etc. that are publicly accessible. (5.9) Strategy: Create grant opportunities that allow artists to receive funding for a physical studio space. (5.10)
Vision and Goals
The cultural arts planning process inspired an aspirational, ambitious and achievable vision for the future.
Vision: Arts and culture in Fresno will be recognized, prioritized, inclusive, accessible, and continue to reflect, celebrate and connect the community.
This vision will be realized by focusing efforts around five goals. Developed on the basis of key findings, these goals can be realized through the implementation of 32 recommendations accompanied by actionable strategies designed to energize, invest in and elevate Fresno’s arts and cultural environment. There is no specific funding allocated for each goal and associated recommendation, and the recommendations may require additional entitlement and CEQA (California Environmental Quality Act) processes. The Commented [AM30]: These sections show up as
strikes out because they were reorganized. All original language is included in Vision and Goals above, and
changes are identified via track changes.
-59-
following goals establish desired outcomes:
Goal 1: STABILIZE, RESTORE & ACTIVATE
Goal 2: POLICY, PLANNING & MUNICIPAL INVESTMENT
Goal 3: EDUCATION & DEVELOPMENT
Goal 4: CELEBRATE & ENHANCE
Goal 5: ADDRESS BARRIERS, INNOVATE & EXPAND
-60-
Priority Recommendations & Strategies
The following recommendations identify priority investments to achieve the goals.
Goal 1: STABILIZE, RESTORE & ACTIVATE
Desired outcome: Arts and cultural organizations and assets will be stabilized, restored and activated to expand access to arts and culture.
Desired outcome: Provide all Fresno residents with access to a variety of arts and cultural resources.
Recommendation 1.1: Existing arts and cultural assets should be maintained.
Strategy: Invest in maintenance and conservation of Fresno’s existing arts and cultural assets in the City of Fresno.
Strategy: Invest in conservation of existing city-owned and non-city-owned cultural assets.
Strategy: Make grant funding available for accessibility assessments, improvements and equipment.
Strategy: Plan and implement safety improvements consistent with Parks Master Plan.
Recommendation 1.2: Develop opportunities for intergenerational engagement and family-centered access to arts and culture, including museums, programs and events citywide.
Strategy: Provide funding opportunities to support more family-oriented arts and cultural programs and events—for example, family discounts in organization pricing models.
Strategy: Encourage collaboration between organ izations with the same cultural traditions but audiences of different ages.
Strategy: Make grant funding available for museums and exhibits tailored to the needs and interests of youth.
Strategy: Prioritize investments to organizations that provide cross-cultural experiences for all ages to build understanding of traditions, practices and heritage.
Strategy: Incentivize organizations to provide youth- and teen-focused programming.
Strategy: Prioritize investments in cross-cultural and intergenerational programs that provide opportunities for preserving traditional arts.
-61-
“It’s critical that youth in Fresno have access to robust arts and culture programs.” – Community Member
Goal 2: POLICY, PLANNING & MUNICIPAL INVESTMENT
Desired outcome: Establish a strong foundation to support and expand access to arts and culture through policy planning and municipal investment.
“Involving cultural community leaders, organizations and artists in the government’s processes [...] will strengthen a relationship of trust and dialogue between the two parties.”
Recommendation 2.1: Establish a division within the PARCS department dedicated to expanding citywide arts and culture as part of the City of Fresno’s organizational structure.
Strategy: Act as the liaison to the Fresno Parks, Recreation and Arts Commission, city departments, Fresno Arts Council, local arts and culture organizations, and artists and cultural practitioners.
Strategy: Create a process to track implementation data and evaluate performance to achieve cultural arts plan goals.
Strategy: Update expanded access to arts and culture grant program guidelines annually, including community engagement.
Strategy: Develop a policy for arts and cultural sponsorships, donations and additional sources of revenue.
Strategy: Update cultural arts plan every five years, including addressing shifts in needs for Fresno’s arts and cultural scene.
Strategy: Ensure arts and culture information is made available in languages as requested.
Strategy: Ensure all materials are provided and communicated in Americans with Disabilities Act (ADA) accessible formats.
Strategy: Ensure information is provided for age-specific audiences. For example, identify programming intended for children and seniors.
-62-
Strategy: Ensure accessibility services at arts and cultural events such as American Sign Language interpreters, closed captioning, audio description, access ramps, dedicated spaces and more for people with mental and/or physical disabilities (e.g., accessibility seating and parking spaces).
Recommendation 2.2: Invest resources and staffing to adhere to the requirements of the Measure P Expenditure Plan outlined in the ordinance.
Strategy: Expand arts and culture programming as part of after-school, senior, recreation and community service programming offered through PARCS.
Strategy: Coordinate expanded access to arts and culture through citywide and neighborhood-specific plans and policies.
Recommendation 2.3: Develop the expanded access to arts and culture grant program guidelines to ensure a transparent and competitive process consistent with the ordinance requirements, including regular evaluation and review.
Strategy: Develop a tiered grant system for core operating and project-support grants, including the requirements for eligibility. Development of these tiers will require ongoing community outreach and input to build upon the foundational research and key findings from this cultural arts plan.
Strategy: Manage expanded access to arts and culture grant solicitations and ensure all grantees provide timely project delivery, reporting, funding and invoicing.
Strategy: Facilitate community engagement pr ocess to ensure community voices are heard for annual development of grant programs.
Strategy: Make grant funding available for an independent evaluator to evaluate outcomes and investments to ensure transparency.
Strategy: Include evaluation and key performance indicators in grant agreements.
Strategy: Develop a streamlined, equitable and flexible grant application process for the expanded access to arts and culture grant program accessible to all Fresno arts and cultural organizations.
Recommendation 2.4: Leverage and multiply expanded access to arts and culture funding by seeking additional sources of revenue.
Strategy: Identify and apply for grant funding and sponsorships to expand local arts and cultural events, programs, and assets: for example, the Challenge America and Our Town grants run by the National Endowment for the Arts (NEA). -63-
Recommendation 2.5: Existing arts and cultural assets should be maintained.
Strategy: Make grant funding available to develop a policy and plan to restore city- owned arts and cultural assets.
Recommendation 2.6: PARCS department should collaborate across city departments to address transportation barriers.
Strategy: Serve as a stakeholder throughout planning processes.
Strategy: Explore opportunities to support grant applications that improve the transportation system.
Strategy: Engage with the City of Fresno’s Bicycle and Pedestrian Advisory Committee to seek input on incorporating art within the active transportation network.
Recommendation 2.7: Establish plans and policies to install art in all public places.
Strategy: Develop process for identifying available locations for installation, artist selection, maintenance, accessibility and other pertinent factors.
Strategy: Incorporate arts and culture into FAX’s public transportation facilities, plans, design standards and operations.
Strategy: Incorporate arts and culture into active transportation plans, design standards and facilities.
Strategy: Convene a working group composed of PARCS staff, the City of Fresno’s departments and Fresno Arts Council to identify opportunities to incorporate arts and culture into city facilities, plans and operations.
Strategy: Establish a public art policy to expand access to arts and culture in public spaces.
Strategy: Establish a citywide mural policy.
Recommendation 2.8: Amplify and celebrate Fresno’s Cultural Arts District to increase awareness within the community, encourage new meeting places and attract visitors to the city.
Strategy: Evaluate expanding the boundaries of the current Cultural Arts District to include areas long known for their public arts, such as the Fulton Street Mall. Adding more of Fresno’s street art into the district will boost its recognition and create a stronger cultural identity for the city as a whole.
Strategy: Seek state certification for the Cultural Arts District to increase recognition across the state and increase funding opportunities.
-64-
Recommendation 2.9: Encourage and incentivize urban development and redevelopment projects to incorporate Fresno’s arts and cultural sector.
Strategy: Hold listening sessions with developers to identify potential barriers to expanding access to arts and culture through urban development and redevelopment projects.
Strategy: Convene a working group composed of representatives from the City of Fresno Planning and Development Department, PARCS Department and other relevant departments to discuss and identify potential incentives to address identified barriers.
Strategy: Ensure urban development plans encourage and incentivize redevelopment of live-work spaces, art galle ries and creative spaces that will house and provide space for active local artists.
Recommendation 2.10: Incorporate climate-resilient design in city-owned facilities.
Strategy: Collaborate with Public Works Department to assess existing design standards for climate adaptation, including design standards for shade structures, trees, etc.
Recommendation 2.11: Evaluate PARCS operations to identify ways to expand access to arts and culture.
Strategy: Update and promote PARCS online reservation system and website and facilitate reservations for indoor and outdoor rental spaces as an affordable option to host arts and culture gatherings.
Strategy: Ensure the City of Fresno's Master Fee Schedule continues to identify fee reductions for nonprofit arts and cultural organizations.
Strategy: Evaluate the benefits and fiscal impacts of setting aside a period of time when local arts and culture organizations, schools and emerging performance groups can access city-owned rehearsal and performance spaces at a lower cost.
Strategy: Evaluate the benefits and fiscal impact of providing government subsidies, grants and waivers to help local organizations access city-owned and privately owned theater or performance spaces.
Strategy: Evaluate the special event permit process to identify barriers for organizations to hold special events in Fresno, especially for small and emerging organizations.
Recommendation 2.12: PARCS department should collaborate with other city departments and partners to address identified barriers and expand access to arts and culture.
Strategy: Partner with Fresno County Social Services to promote arts and culture programs and events.
-65-
Strategy: Cross-promote the online hub with partners such as schools, public libraries, senior centers and at community locations, including city-owned facilities.
Strategy: Engage with the City of Fresno’s Disability Advisory Commission to seek input on expanding access to arts and culture.
Strategy: Explore opportunities to provide letters of support for public safety grants.
Strategy: Partner with foundations and corporate sponsors to offer free and reduced museum admissions.
Strategy: Collaborate with Public Works Departme nt to evaluate existing citywide lighting standards.
Strategy: Work with the City of Fresno Economic Development Department to assess affordable studio spaces for artists and identify unoccupied or underutilized spaces in buildings across Fresno. Evaluate the feasibility of transforming identified locations into subsidized studio spaces for artists and cultural practitioners.
Strategy: Collaborate with the City of Fres no Economic Development Department to further promote the rental of city-owned facilities by arts and culture organizations.
Goal 3: EDUCATION & DEVELOPMENT
Desired Outcome: Expand access to a variety of arts and cultural education programs to provide educational opportunities for people of all ages.
Desired Outcome: Equip artists, cultural practitioners and organizations with the skills and organizational resources to stabilize and expand operations.
Recommendation 3.1: Offer capacity-building opportunities for existing and emerging organizations and artists.
Strategy: Make funding available through an established tiered grant program for emerging organizations and local artists to learn more about marketing, self- promotion, establishing a nonprofit, alternate funding sources and organizational best practices.
Strategy: Allocate resources for technical assistance and economic development workshops to build the capacity of artists and grassroots organizations to create business plans, apply for grants and increase economic stability. Leverage partnership with the Fresno Arts Council in creating these workshops.
Strategy: Incentivize long-standing organizations to share resources and best practices with emerging cultural groups.
Strategy: Provide technical assistance for existing and emerging arts and cultural organizations to help bring in additional resources to expand arts and culture.
-66-
Strategy: Empower the Fresno Arts Council and partnership organizations to continue fostering partnerships within the arts community.
Recommendation 3.2: Partner with organizations to provide networking opportunities for local artists and cultural practitioners.
Strategy: Seek grant funding and/or sponsorships to host professional development workshops throughout the year, focused on nonprofit leaders and individual artists.
Workshops could also focus on funding sources, career opportunities and other areas for growth.
Strategy: Increase the Fresno Arts Council’s administrative capacity in order to facilitate developmental workshops. The Fresno Arts Council can then pursue state- level grants to host additional workshops throughout the year, focused on nonprofit leaders and individual artists. The content of these workshops should focus on self- promotion, funding sources, career opportunities and other areas for growth.
Strategy: Incentivize collaboration across the arts and culture community with new and established organizations and programs.
Strategy: Form an alliance of cultural organizations with a focus on inclusiveness and diversity in representation. Leaders across the arts, government and private sectors should form a new professional society focused on long-term community participation in the arts.
"These opportunities would increase the viability of arts careers in Fresno and deepen connections between the Fresno arts community and learners of all ages."
Recommendation 3.3: Invest in arts and culture education and preservation programs.
Strategy: Invest and support capacity building through an established tiered grant program for Fresno arts and cultural organizations that strengthens their ability to provide arts education.
Strategy: Make grant funding available for paid internships, externships, fellowships, apprenticeships and art residency programs.
Strategy: Build partnerships with school districts to promote, support and provide continued educational arts and culture programs.
Strategy: Develop funding opportunities for nonprofits to establish mentor- apprentice programs focused on the practice and preservation of a cultural art or tradition.
Strategy: Provide job training, career development or both to youth, young adults and veterans, including education and/or certification for jobs within the arts.
-67-
Strategy: Invest in arts and culture programs to educate the community on Fresno’s racial and cultural history and ensure that cultural awareness and dialogue remain a priority.
Strategy: Seek additional grant funding to expand after-school arts programs and provide local artists and cultural practitioners teaching opportunities.
Recommendation 3.4: Use data and metrics to identify and track students’ arts education and training experiences.
Strategy: Require programs seeking expanded access to arts and culture funding to report the number of individuals the project intends to serve and the demographics it intends to serve.
Strategy: Track participation, demand, student success rates, and effectiveness of school-day and after-school programs. Ask program leads to report on feedback received and any unexpected issues that arose with their project and what could be done to achieve future improvements.
"These measures will establish public feedback as vital to all decisions made regarding arts and culture in Fresno."
Goal 4: CELEBRATE & ENHANCE
Desired Outcome: Elevate and celebrate arts and culture to strengthen a sense of community.
Recommendation 4.1: Amplify and celebrate Fresno’s Cultural Arts District to increase awareness within the community, encourage new meeting places and attract visitors to the city.
Strategy: Develop a brand guidelines toolkit for artists, practitioners and venues in downtown Fresno to incorporate in their marketing and spaces to highlight their place within the district to help further establish the brand identity of the Cultural Arts District.
Strategy: Increase the presence of local art in the Cultural Arts District.
-68-
Strategy: Use ArtHop to highlight new installations, grassroots events and public artworks downtown. Support the Fresno Arts Council to tap into ArtHop’s audience to cross-promote events held throughout Fresno. Events such as Fresno LitHop or PorchFest can benefit from collaborative efforts to encourage community participation on a regular basis. This also will help expose community members to alternative forms of artwork.
Recommendation 4.2: Support and expand neighborhood placemaking citywide.
Strategy: Encourage projects that engage the community, including youth and seniors, reflect or celebrate local heritage and culture, enliven the cityscape, and increase the availability of cultural resources in neighborhoods with fewer cultural assets.
Strategy: Invest in art attractions, signage, entry points and other creative ideas to highlight Fresno’s diversity.
Strategy: Incentivize the adoption of artwork in high-traffic spaces, such as medical buildings, schools and businesses, to increase the presence of art throughout the city.
Strategy: Make grant funding available for public art installation projects, including murals, in public spaces.
Strategy: Further establish citywide brand identities in arts and culture.
Strategy: Revitalize the current system of Fresno City Hall art installations.
Recommendation 4.3: Incorporate arts, culture and creativity into the transportation system.
Strategy: Encourage the Fresno Yosemite International Airport and FAX Transportation Department to continue to expand arts and cultural installations at their facilities.
Strategy: Make grant funding available for placemaking in public spaces.
Strategy: Encourage and support projects that engage local artists and cultural practitioners.
Recommendation 4.4: Embrace arts and culture as catalysts for shared traditions and new experiences.
Strategy: Make grant funding available for an annual citywide event to celebrate and recognize individuals, organizations and others who have made an impact in the cultural arts community.
-69-
Goal 5: ADDRESS BARRIERS, INNOVATE & EXPAND
Desired Outcome: Expand access to arts and culture by eliminating barriers and investing in innovation.
“Provide dedicated city resources to act as a directory for museums, arts and cultural experiences.”
Recommendation 5.1: Develop and maintain an online cultural arts information hub to increase awareness and address barriers to information.
Strategy: Allocate resources to inventory existing arts and culture event calendars, directories, maps and resources.
Strategy: Allocate resources to inventory arts and culture assets, organizations and destinations, including museums, art galleries, arts and culture-focused nonprofit organizations, media centers, theaters, artist studios, authors, musicians and other local creative professionals.
Strategy: Make grant funding available for nonprofit organizations to assist with the development or enhancement of a cultural arts information hub to include the following:
● an arts and culture asset map including, but not limited to, public art and sculptures
● a directory of local creative professionals, organizations and establishments in the city
● a citywide calendar of events focused on arts and cultural events ● grant opportunities
● educational and other job opportunities
● a resource-sharing platform
Strategy: Allocate resources and staffing to maintain the online hub and engage the community and organizations in submitting arts and cultural assets and events.
Strategy: Work with economic-development institutions and visitors bureaus to attract arts and culture events and investments.
-70-
Recommendation 5.2: Increase equitable access to information across all demographics.
Strategy: Establish a grant program for nonprofit media organizations to provide arts and culture coverage through a multichannel strategy, including newspaper, radio, social media, etc.
Strategy: Organizations with dedicated email lists, such as the Fresno Arts Council, should be encouraged to further highlight community events, art installations and local artists.
Recommendation 5.3: Address transportation barriers limiting access to arts and culture.
Strategy: Make grant funding available to subsidize transit fares to provide accessible options for residents to attend arts and culture activities and events.
Recommendation 5.4: Prioritize projects and programs that improve accessibility for seniors and people with disabilities.
Strategy: Invest in mobile arts and culture programs that bring arts and culture to seniors and people with limited mobility to expand access citywide.
Recommendation 5.5: Support and encourage organizations and projects that promote mental health and well-being through arts and cultural practices.
Strategy: Prioritize arts and culture programming with health and wellness co- benefits.
Strategy: Make grant funding available to communicate and evaluate the positive impact arts and cultural engagement can have on mental and physical wellness.
Recommendation 5.6: Encourage consideration of public health in arts and culture programs and events.
Strategy: Make grant funding available for arts and cultural programming and events offered virtually.
Strategy: Make grant funding available for personal protective equipment and other precautionary measures (e.g., face masks and hand sanitizer).
Strategy: Activate outdoor spaces at night for arts and cultural events to combat extreme heat.
-71-
Recommendation 5.7: Address safety concerns that limit access to arts and culture.
Strategy: Make grant funding available for safety-related precautions and improvements at arts and cultural institutions, events, programs and activities to ensure residents feel safe and comfortable.
Recommendation 5.8: Provide incentive programs to increase access to arts and culture.
Strategy: Make grant funding available to subsidize or reduce admission fares and parking for low-income households to attend arts and cultural events, programs and activities.
Strategy: Seek additional grant funding to offer reduced or no-cost arts and cultural programming to low-income households.
Strategy: Develop operating grant programs for organizations in need of funding dedicated specifically toward increasing overall accessibility of operations and programs.
Strategy: Develop funding opportunities for small-scale arts organizations to expand their virtual offerings.
Strategy: Make grant funding available for nonprofit organizations to provide no- or low-cost arts and culture events and programs while prioritizing underserved communities.
Recommendation 5.9: Address time barriers limiting access to arts and culture.
Strategy: Make grant funding available to expand operating and programming hours to include participants of all ages.
Strategy: Incentivize expanded operating hours to reach senior, youth, families and audiences at times that reduce participation barriers.
Strategy: Make grant funding available for arts and cultural programming and events offered virtually.
Strategy: Make grant funding available for programs that partner with employers to expand access to arts and culture in the workplace.
Strategy: Encourage organizations to evaluate operating hours using patron surveys, focus groups and listening sessions to expand access to arts and culture.
Strategy: Invest in passive forms of arts and culture, including attractions, installations, etc. that are publicly accessible.
Recommendation 5.10: Increase access to affordable theater, performance and studio spaces for artists and nonprofit organizations within Fresno.
Strategy: Incentivize organizations to rent spaces to smaller or emerging arts and culture organizations at low or no cost.
-72-
Strategy: Create grant opportunities that allow artists to receive funding for a physical studio space.
“Subsidize local groups so that they can have access to quality venues.” OR “We should not be charging local [organizations] the same [rates] as Broadway shows.”
-73-
Implementation
This cultural arts plan distills 312 recommendations under fivesix primary goals to be implemented through short-, mid- and long-term milestones to account for resources that need to be established and evaluated over the coming years. Being as effective as possible with the resources and timing of each recommendation is critical to the success of this implementation, in addition to opportunities for ongoing community engagement.
An implementation tracker evaluation methodologytool shall be used for the grant program once formally established. This tracker evaluation methodologytool will monitor implementation progress and provi de visibility to the public to see when milestones are achieved.
Short-term
● Allocate resources including grant funding to inventory existing arts and culturecultural arts organizations, assets, directories and calendars. ● Share information and updates on implementation progress across social media and other communication outlets.
● Launch full-scale arts and culturecultural arts online events calendar, informational hub and resource-sharing platform. Updates should include a list of recurring as well as new arts and culturecultural arts events (e.g., gatherings held in parks, offered through libraries, co- sponsored by local businesses, revealing public art installations) and useful resources (e.g., grant criteria, media toolkits). ● Identify opportunities for ongoing community engagement throughout the implementation period.
● Evaluate the current state of local arts re sidency programs, fellowships, internships, externships and related school programming.
● Begin widespread messaging around the physical and mental wellness benefits of engaging with arts and culture, in conjunction with the presentation and implementation of this plan.
● Establish a division within the PARCS department dedicated toUtilize the city’s designated arts agency, the Fresno Arts Council or its successor local arts agency, to expand citywide arts and culture as part of the City of Fresno’s organizational structure toand act as liaison to the Parks, Recreation, and Arts Commission, among city representativesCity of Fresno Departments, arts and cultural organizations and the greater Fresno community.
● Develop a grant system complete with processes for community input, implementation timelines, recipient selection criteria and evaluation methodology. ● Evaluate the current state of accessibility in Fresno's arts and culturecultural arts scene and
Commented [LW31]: The PRAC Arts Subcommittee
has reorganized implementation items which are the
responsibility of the City of Fresno
Commented [LC32]: Moved to Midterm
Commented [LW33]: Moved to the City of Fresno
implementation section
-74-
begin providing necessary support (financial or otherwise) for making improvements.
Pursue official state certification (and associated benefits) for Fresno’s Cultural Arts Districts to increase awareness within the community, encourage new meeting places and attract visitors to the city.
●
●
Mid-term
● Continue to share information and updates on implementation progress across social media and other communication outlets.
● Maintain and update cultural asset and public art mapping across the city as the arts and culturecultural arts scene evolves from year to year. ● Evaluate the grant program using the predetermined metrics and measures, and adjust the program as necessary.
● Develop necessary partnerships among the City of Fresno, school districts, arts organizations, etc., to solidify an expansive arts education network and consistent professional development opportunities (internships, residencies, etc.). ● Direct resources to amplify and celebrate Fresno’s Cultural Arts Districts to increase awareness within the community, encourage new meeting places and attract visitors to the city.
● Evaluate the current state of local arts residency programs, fellowships, internships, externships and related school programming.
Long-term
● Assess the value and strength of the arts and culturecultural arts online events calendar, informational hub and resource-sharing platform. Take steps to feature the repository and its tools as a central access point for the entire arts and culture community.
● Undertake maintenance and refinement of the cultural asset and public art mapping effort across the city as the arts and culturecultural atys scene evolves from year to year.
● Continue to share information and updates on implementation progress across social media and other communication outlets.
● Ensure the availability of well-paying, meaningful internship and externship opportunities in the arts and culturalcultural arts scene. -75-
● Update the tiered grant system based on evaluation of successes over the previous grant cycles. Overarching goals in this period should be to have a regular reporting mechanism in place to provide updates on grants issued to date, recorded achievements of grantees, and upcoming objectives based on emerging needs of the greater arts and culture community.
● Ensure aggregate grant reporting during this period to track how the system has cultivated and advanced in the following areas, including but not limited to: cross- organizational partnerships; workspace studio availability, residencies and educational opportunities for cultural practitioners; supporting established and long-standing institutions; empowering entities looking to serve marginalized communities; health and wellness initiatives connected to arts and culture; and intergenerational exchange.
-76-
City of Fresno Implementation Priorities
● Plan and implement improvements consistent with the Parks Master Plan, investing in the maintenance and restoration of city- and non-city-owned assets. ● Begin inventorying all citywide plans to ex plore adding arts and culture components. ● Expand access to information about city resources (e.g., PARCS guidelines for public areas, spaces available for use).
● Evaluate the current state of accessibility in Fresno's cultural arts scene and begin providing necessary support (financial or otherwise) for making improvements. ●
● Convene a working group of city representatives and developers to identify opportunities of expanding access to arts and culture through urban development and redevelopment projects, as well as through improvements to transportation options.
● Establish a reporting mechani sm at meetings between city officials, PARCS staff and/or developers to collaboratively advance reporting on the extent to which arts and culture initiatives are incorporated into citywide and neighborhood-specific plans.
Conclusion
Fresno has a lot to look forward to. The city stands upon a diverse cultural foundation, and local residents are determined to take their community to new heights. The collective enthusiasm they showed in surveys, interviews and community meetings is a sign they are ready to fulfill Fresno’s potential.
Measure P is key to expanding access to arts and culture in Fresno. Its directive is clear:
Identify the arts and culturalcultural arts community’s needs; prioritize outcomes and investments; and develop a vision and goals for programming that reflects Fresno’s cultural, demographic and geographic diversity. The plan, with these findings and recommendations, shall inform the expanded access to arts and culturecultural arts grant programs. Although Measure P is a tremendous step in expanding access to arts and culture for Fresnans, additional funding will be needed to implement all of the strategies outlined in this plan.
The strategies and recommendations laid out in these pages are intended to be acted upon over the next five years
andto ensure the community’s vision is achieved. Several of the strategies and recommendations identified in the plan will require the City of Fresno, or other organizations, to identify funding sources as well as complete appropriate Formatted: Heading 1, Line spacing: Multiple 1.08 li
-77-
entitlement and CEQA processes before implementation.
With this plan’s guidance and the fresh perspectives it inspires, residents can create the city they have dreamed of: a bustling, thriving artistic center, accessible to everyone. -78-
Appendix A: Measure P Ordinance
● PDF version
● Online version
-79-
Appendix B: Cultural Planning Process
Foundational research
● Foundational research takeaways
● Please see Appendix F for bibliography of works cited and consulted texts.
List of cultural plans reviewed
Research for the above cultural arts plan drew upon a variety of other cultural plans developed in cities across the United States. The cities selected were considered similar to Fresno, whether in terms of size, density, industry, proximity, demographics or population.
The plans were analyzed to identify common themes and implementation timelines of specific projects. The information gathered from outside cultural arts plans will help the City of Fresno implement and execute its plan as it moves forward.
The following external cultural arts plans were used as part of foundational research:
● Athens Public Arts Master Plan 2017
● City of Berkeley Arts & Culture Plan 2018-2027 Update ● City of Boise Cultural Master Plan 2017
● Boston Creates Boston Cultural Plan 2015
● Chapel Hill Cultural Arts Plan 2016
● City of Chicago Cultural Plan 2012
● Imagine 2020: Denver’s 2013 Cultural Plan
● Arts and Culture Master Plan: Fort Pierce, FL
● Greensboro Cultural Arts Master Plan 2018
● Iowa City Public Art Strategic Plan 2019
● Iowa Arts Council: Strategic Plan 2019-2021
● Las Cruces Arts & Cultural District Plan 2018
● Cultural Awareness Plan: Madera County 2021-2023
● Newark Creates: A Community Cultural Plan For Newark 2018-2028 ● Belonging in Oakland: A Cultural Development Plan, 2018. ● Amp Up OKC: An Art Master Plan for the City of Oklahoma City 2015 ● Creative Life: Raleigh Arts Plan 2016
● Creative Edge: Sacramento’s Arts, Culture and Creative Economy Plan 2 018 ● Sioux Falls Imagined: A Cultural Plan for a Vibrant and Prosperous City 2014
The following cultural arts reports from the Fresno Arts Council were also used during the research process:
● Fresno Arts Council: Fresno Cultur al Plan Assessment Report September 2003 ● Fresno Arts Council 2010 Cultural Arts Plan
Methodology + Original Data Analysis
-80-
A mixed-methods approach of quantitative and qualitative data collection was used in the preparation of this plan.
Qualitative data was analyzed by multiple team members and placed in a bibliography containing all written sources. Notes from PRAC meetings and council district sessions were transcribed for review, as were in-depth interviews and additional practitioner feedback.
The data gathered at community meetings was collected and transcribed, including group themes, sticky notes and event feedback forms. Quantitative data gathered from the survey was compiled in a workbook for team analysis. The workbook holds the raw responses from virtual and paper surveys in all languages (translated to English). It also provides a crosstab analysis with summary statistics for all questions by gender, age, race/ethnicity, geography
and family Income.
-81-
Appendix C: Original Data Collection
Tools
Cultural Arts Plan Community Survey
● English
● Hmong
● Punjabi
● Spanish
City of Fresno Cultural Arts Plan — Artist and Advocate Input ● Artist and Cultural Practitioner Input Form
In-depth Interviews
● In-depth Interview Question Guide
-82-
Appendix D: Breakdown of Public
Outreach and Input
Communications Strategy and Plan
The communications plan was developed between June and August 2022, before launching at the beginning of September 2022. The multichannel plan included a mix of digital, print and in-person outreach elements to maximize the number of people reached.
All communications materials were translated and shared in English, Hmong, Punjabi and Spanish.
A variety of strategies were used as part of the overall communications plan to inform and facilitate feedback across the City of Fresno:
Strategy Tactics Timeline
Social Media
Campaign
The City of Fresno PARCS
Department utilized Facebook
and Instagram to share
information on the
development process. Relevant
posts were pinned to the top of
the profile pages.
September 2022 - April
2023
Website Updates The City of Fresno’s Measure P
website was updated to include
relevant information on the
progress of the plan.
September 2022 - April
2023
Targeted Emails Emails were sent to the Parks
Recreation and Arts
Commission distribution list to
share information on the status
of the plan and ways to
participate.
September 2022 - April
2023
Utilizing ArtHop Canvassers were present at
various ArtHop events to
distribute flyers to encourage
survey responses and
attendance at community
meetings. Printed materials had
a QR code to take users to the
survey and the Measure P
website.
September 2022 -
October 2022
Reaching Flyers and posters were September - October
-83-
Community
Partners
distributed to various
community partner
organizations and local
businesses across the City of
Fresno, such as recreation
centers and senior centers to
share survey and meeting
information. There was also an
information booth with flyers
stationed at the 2022 Big Fresno
Fair.
2022
Incorporating Public
Libraries
Flyers were placed at 10 public
libraries within city limits to help
reach residents without
computer access and provide
opportunities for survey
participation.
September - October
2022
Fresno Unified
School District and
Central Unified
School District
Information regarding survey
and community event
participation was shared with
the district using Peachjar.
September - October
2022
Canvassing Door-to-door ambassadors
from several community-based
organizations were utilized to
distribute flyers and posters in
person to promote the survey
and share information for the
community meetings.
September - October
2022
Paid Advertising Paid digital and print
advertisements were used to
share information on the survey
and community meetings
through multiple outlets,
including: Univision Fresno, The
Munro Review, The Fresno Bee,
The Fresno Business Journal,
Valley Public Radio, Fresno
Hmong Radio, and Fresno
Punjabi Radio. Interior cards on
FAX buses were also used to
advertise the development of
the cultural arts plan.
September - October
2022
Printed Signage Banners were printed and
stationed at 27 Fresno parks
with information on the survey
and community meetings.
September - October
2022
Lock Boxes in the
City
Paper copies of the survey and
lock boxes for submission were
September - October
2022
-84-
placed at all community
centers and placed at various
events within Fresno. Paper
copies of the survey were also
offered at local events during
the months of September and
October.
-85-
Appendix E: Organizations and
Institutions
List of organizations and institutions reviewed and/or
discussed during research and interviews
● 2nd Space Theater
● Advocates for Indigenous California Language Survival ● African American Theater Contingent
● African-American Historical and Cultural Museum of the San Joaquin Valley ● Alliance for California Traditional Arts Fresno Office ● Armenian Museum
● Art of Life Cancer Foundation
● Arte Américas
● ArtHop
● Ballet Folklorico Academy
● Big Fresno Fair
● Break the Barriers
● Breakbox Thought Collective
● California Arts Academy
● Central Valley Community Foundation
● Children’s Musical Theatre Works
● Cultiva La Salud
● Cultural Arts Rotary Club
● Dulce UpFront
● Fig Tree Gallery
● Forestiere Underground Gardens
● Fresno LGBT Youth Alliance
● Fresno African American Coalition
● Fresno African Drumming
● Fresno Art Museum
● Fresno Arts Council
● Fresno Barrios Unidos
● Fresno Community Chorus
● Fresno Discovery Center
● Fresno Folklore Society
● Fresno Interdenominational Refugee Ministries
● Fresno Musical Club
● Fresno Opera and Orchestra Summer Academy
● Fresno Pacific University, Department of Arts and Culture ● Fresno Philharmonic
● Fresno State Summer Arts
● Fresno State, Departments of Music, Arts, and Humanities ● Fresno Water Tower
● Fresno Zoo
● Fulton 55
-86-
● Gallery 25
● Gazebo Gardens
● Good Company Players
● Hmong 40
● Hmong Americans Writers’ Circle
● Hmong New Year
● LitHop Fresno
● Mariachi Academy
● Music Together Fresno-Clovis
● Pan Valley Institute
● Polynesian Club of Fresno
● Tower District Porchfest
● Purposed II Praise School of Dance
● Radio Bilingüe
● Revive Dance Company
● Roger Rocka’s Dinner Theater
● Rogue Festival
● Saroyan Theatre
● Selland Arena
● Shinzen Japanese Friendship Garden
● Stone Soup Fresno
● Teatro Campesino
● Tower Theatre
● Warnors Theatre
● Woodward Park
● Youth Orchestras of Fresno
-87-
Appendix F: Bibliography
“A Guide to Historic Architecture in Fresno, California.” Historic Fresno. http://www.historicfresno.org/. Accessed on June 23, 2022.
“About.” Arte Américas. https://arteamericas.org/about/. Accessed on June 7, 2022. “About.” Fresno Art Museum. https://fresnoartmuseum.org/. Accessed on June 28, 2022. “About League of Women Voters of Fresno.” League of Women Voters of Fresno. https://my.lwv.org/california/fresno/about-league-women-voters-fresno . Accessed on July 19, 2022. “About.” M Street Arts Complex. https://www.mstreetarts.com/about/. Accessed on July 25, 2022.
Armond, Jason and Maria Tauger. “‘We’re driving straight up the cliff’: Theater is back, but recovery proves perilous.” Los Angeles Times, May 11, 2022, https://www.latimes.com/entertainment-arts/story/2022-05-11/theater-is-back-attendance-is- down-costs-soaring-covid-19-pandemic.
“ArtHop.” Fresno Arts Council. https://www.fresnoartscouncil.org/programs/arthop. Accessed on June 7, 2022.
Arts and Cultural District Coordinating Council. Las Cruces Arts and Cultural District Plan. City of Las Cruces, New Mexico, 2018. https://www.lascruces.gov/DocumentCenter/View/1055/Arts-and-Cultural-District-Plan-PDF.
"Arts Grants." The City of Raleigh Arts Commission, 2022. https://raleighnc.gov/arts-grants. Accessed on January 20, 2023.
Athens Cultural Affairs Commission. Athens Public Art Master Plan. City of Athens, 2017. https://www.athensculturalaffairs.org/wp-content/uploads/2017/03/ACAC-2017.05-Accepted-Master-Plan.pdf.
Boise City Department of Arts & History. City of Boise Cultural Master Plan. The City of Boise, 2017. https://www.boiseartsandhistory.org/media/3672/cultureplan_final-web-size.pdf.
Borrup, Tim. Cultural Planning at 40 - A Look at the Practice and its Progress. Americans For the Arts, 2018. https://www.americansforthearts.org/sites/default/files/Cultural%20Planning%20Report%20by%20Tom%20Borrup.pdf.
Brown, Patricia Leigh. “The prom-like intensity of high school Folklórico.” The New York Times. March 15, 2018. https://www.nytimes.com/2018/03/15/arts/dance/folklorico-high-school-show-offs-fresno.html?searchResultPosition=3
Buckley, James Michael and William Littman. “Viewpoint: A contemporary vernacular: Latino landscapes in California’s Central Valley.” Buildings & Landscapes: Journal of the Vernacular Architecture Form, vol. 17, no. 2. 2010. https://www.jstor.org/stable/20839346
Calafia Youth Policy Journal: Intersectional Feminism. Youth Leadership Institute, October 22, 2019. https://yli.org/wp- content/uploads/2018/11/UPDATED-10.28.2019-Calafia-Issue-2019-.pdf
California State Legislature. Assembly Bill 189. Arts Council: cultural districts, 2015. http://www.leginfo.ca.gov/pub/15- 16/bill/asm/ab_0151-0200/ab_189_bill_20151001_chaptered.html.
City of Berkeley Civic Arts Commission. City of Berkeley Arts & Cultural Plan. City of Berkeley, 2018. https://berkeleyca.gov/sites/default/files/2022-02/OED%20Arts%20and%20Culture%20Plan%20Update.pdf.
City of Boston Mayor’s Office of Arts and Culture. Boston Creates Cultural Plan. City of Boston, 2015. https://www.boston.gov/sites/default/files/embed/b/bccp.pdf.
City of Chicago Department of Cultural Affairs and Special Events. Chicago Cultural Plan 2012. City of Chicago, 2012. https://www.chicago.gov/content/dam/city/depts/dca/Cultural%20Plan/ChicagoCulturalPlan2012.pdf.
City of Fort Pierce Grants Administration Division. City of Fort Pierce -- Arts and Culture Master Plan. City of Fort Pierce, Florida, 2017. https://www.cityoffortpierce.com/DocumentCenter/View/4215/Arts-and-Culture-Master-Plan .
City of Fresno Development and Resource Management Department. Fresno General Plan. City of Fresno, 2014. https://www.fresno.gov/darm/wp-content/uploads/sites/10/2019/07/ConsolidatedGP6182020.pdf. -88-
City of Fresno Development and Resource Management Department. Fresno Municipal Code Chapter 15: Citywide Development Code. City of Fresno, 2018. https://www.fresno.gov/darm/wp- content/uploads/sites/10/2016/11/Complete_Code_March_2017.pdf.
City of Fresno Development Department Planning Division. Roosevelt Community Plan. City of Fresno, 1992. https://www.fresno.gov/darm/wp-content/uploads/sites/10/2016/11/RooseveltCommunityPlan.pdf.
City of Fresno Finance Department: Budget Division. Mayor’s Adopted Fiscal Year 2018 Budget. City of Fresno, 2017. https://www.fresno.gov/finance/wp-content/uploads/sites/11/2017/09/20172018AdoptedBudgetFINAL.pdf.
City of Fresno Finance Department: Budget Division. Mayor’s Adopted Fiscal Year 2019 Budget. City of Fresno, 2018. https://www.fresno.gov/finance/wp-content/uploads/sites/11/2018/10/FY2019AdoptedBudgetBook.pdf.
City of Fresno Finance Department: Budget Division. Mayor’s Adopted Fiscal Year 2020 Budget. City of Fresno, 2019. https://www.fresno.gov/finance/wp-content/uploads/sites/11/2019/10/FY2020AdoptedBudgetUpdated2.pdf.
City of Fresno Finance Department: Budget Division. Fiscal Year 2021 Final Revised Budget. City of Fresno, 2020. https://www.fresno.gov/finance/wp-content/uploads/sites/11/2019/10/FY2020AdoptedBudgetUpdated2.pdf.
City of Fresno Finance Department: Budget Division. Fiscal Year 2021 Final Revised Budget. City of Fresno, 2020. https://www.fresno.gov/finance/wp-content/uploads/sites/11/2019/10/FY2020AdoptedBudgetUpdated2.pdf.
City of Fresno Finance Department: Budget Division. Adopted Fiscal Year 2022 Budget. City of Fresno, 2021. https://www.fresno.gov/finance/wp-content/uploads/sites/11/2019/10/FY2020AdoptedBudgetUpdated2.pdf.
City of Fresno Finance Department: Budget Division. Mayor’s Proposed Fiscal Year 2023 Budget. City of Fresno, 2022. https://cityoffresno.wpenginepowered.com/finance/wp-content/uploads/sites/11/2022/05/FY2023ProposedBudget-1.pdf.
City of Fresno Planning & Development. Downtown Neighborhoods Community Plan. City of Fresno, 2016. https://www.fresno.gov/darm/wp-content/uploads/sites/10/2016/11/161020DNCPFinallowres1.pdf.
City of Oakland Cultural Affairs Division of the Economic & Workforce Development Department. Belonging in Oakland: A Cultural Development Plan. City of Oakland, 2018. https://cao-94612.s3.amazonaws.com/documents/Cultural-Plan-9.24- online.pdf.
Cook, Mike. “City Arts and Cultural district wins international award.” The Las Cruces Bulletin. January 13, 2020. https://www.lascrucesbulletin.com/stories/city-arts-and-cultural-district-wins-international-award,2597.
“COVID-19 Data.” Fresno County. https://www.co.fresno.ca.us/departments/public-health/covid-19/covid-19-data. Accessed on July 25, 2022.
Creative Cities Network of Canada. Cultural Mapping Toolkit. 2010 Legacies Now & Creative Cities Network of Canada.
December, 2020. https://www.creativecity.ca/wp-content/uploads/2020/12/cultural_mapping_toolkit.pdf
Creative Greensboro Task Force. Creative Greensboro: Cultural Arts Master Plan. The City of Greensboro, 2018. https://www.artsgreensboro.org/wp-content/uploads/2019/07/Creative-Greensboro-Cultural-Arts-Master-Plan.pdf.
Cultural Arts Division of Parks & Recreation Department. Chapel Hill Cultural Arts Plan. Town of Chapel Hill, 2016. https://www.townofchapelhill.org/home/showdocument?id=32247.
“Cultural Arts Plan Consultant Team Selected for City of Fresno.” Fresno Arts Council. https://www.dropbox.com/s/cr7d3rsiz6v6a48/Cultural%20Arts%20Plan%20Consultant%20Press%20Release.pdf?dl=0.
Accessed June 15, 2022.
Denver Arts & Venues. Imagine 2020: Denver’s Cultural Plan. City of Denver, 2013. https://www.artsandvenuesdenver.com/assets/doc/AV-1401-Imagine2020-FullPlan-WEB-55e6ae7250.pdf.
Elimimian, E.B., Elson, L., Stone, E. et al. "A pilot study of improved psychological distress with art therapy in patients with cancer undergoing chemotherapy." BMC Cancer. vol 20, no. 899. 2020. https://doi.org/10.1186/s12885-020-07380-5.
Fancourt, Daisy and Saoirse Finn. What is the Evidence on the role of the arts in improving health and well-being? A scoping review. World Health Organization Regional Office for Europe, 2019. https://www.ncbi.nlm.nih.gov/books/NBK553773/pdf/Bookshelf_NBK553773.pdf.
Farber, Francine. “Local group honors the 100 notable women of Fresno with exhibit, upcoming event.” The Fresno Bee. Last modified April 18, 2022. https://acrobat.adobe.com/link/review?uri=urn:aaid:scds:US:6f83b811-488e-33fe-9eea-9521461da79d -89-
“FAX: Fresno Area Express Plans, Reports, & Notices.” City of Fresno. https://www.fresno.gov/transportation/plans-reports- notices/#tab-10. Accessed on August 25, 2022.
Fehr & Peers. Fresno Active Transportation Plan. City of Fresno, 2016. https://www.fresno.gov/publicworks/wp- content/uploads/sites/17/2016/09/170022FresnoATPFinal012017.pdf.
Felicia, Cousart Matlosz. “In the public eye: Art at Fresno City Hall to be a Welcome Surprise for most Visitors.” McClatchy:
Tribune Business News . Washington. March 05, 2008. https://www.proquest.com/wire-f eeds/public-eye-art-at-fresno-city- hall-proves-be/docview/462636092/se-2?accountid=14608
Felicia, Cousart Matlosz. “A voice for local arts: Fresno Art Museum director sits on the state arts council.” McClatchy: Tribune Business News. Washington. October 21, 2007. https://www.proquest.com/wire- feeds/voice-local-arts-fresno-art-museum- director-sits/docview/463845853/se-2?accountid=14608
Flora, Cornelia Butler, Jan L. Flora and Stephen P. Gasteyer. Rural Communities: Legacy and Change. Routledge. 2019
Flores, Lori A. “Bound in Tension: Mexican Americans, Braceros, and Undocumented Migrants, 1947-1960. Grounds for Dreaming: Mexican Americans, Mexican Immigrants, and the California Farmworker Movement. Yale University Press. 2018.
Fresno: A City Reborn. Victor Gruen Associates. 1968.
Fresno Arts Council. Cultural Arts Plan. Fresno Arts Council, 2010. https://drive.google.com/file/d/1O8iqqXF8sWjoazA3cLnFHhko8T6uEKx0/view.
Fresno Arts Council. Fresno Cultural Plan Assessment Report. Fresno Arts Council, 2003. https://drive.google.com/file/d/10OFCJaMSqEQ30vO3bWfNll2yPNefVHQ_/view.
Fresno Arts Council. Request For Proposals: City of Fresno Cultural Arts Plan Consultant. Fresno Arts Council, 2022. https://static1.squarespace.com/static/5fe2ffdc9ad0a40a975fa739/t/61b3cd88198062227e304431/1639173513043/RFP_Fre sno+Arts+Council_Extended_12.10.21.pdf.
“Fresno Art Scene.” Visit California. https://www.visitcalifornia.com/experience/fresno-art-scene/. Accessed on June 8, 2022.
Fresno Coalition for Arts, Science & History. Fresno’s Cultural History. Valley Cultural Coalition, 2008.
Fresno Council of Governments. Transit Productivity Evaluation FY 2020. Fresno Council of Governments, 2021. https://www.ruraltransit.org/wp-content/uploads/2021/03/2020_Transit_Productivity_Evaluation.pdf.
Fresno Council of Governments. 2020 Regional Transportation Plan. Fresno Council of Governments, 2022. https://www.planfresno.com/sustainable-communities-strategies-fall-outreach/.
Fresno County Department of Public Works and Planning. Fresno County Regional Bicycle & Recreational Trails Master Plan.
County of Fresno, 2013. https://www.co.fresno.ca.us/home/showpublisheddocument/8042/636379029786070000.
“Fresno County Murals: Public Art in Fresno County.” Visit Fresno County. https://www.visitfresnocounty.org/things-to- do/arts-culture/murals-public-art/. Accessed July 25, 2022.
“Fresno History: Hiding in Plain Sight.” Youtube, uploaded by Fresno Public Library, April 1, 2021. https://www.youtube.com/watch?v=_YZQuLCUxA4&t=2s.
“Funding Process.” Scientific & Cultural Facilities District. https://scfd.org/grantmaking/getting-started/funding-process/.
Accessed on January 20, 2023.
Gerhard, Jane F. “Making Feminist Artists: The Feminist Art Programs of Fresno and CalArts.” The Dinner Party: Judy Chicago and the Power of Popular Feminism, 1970-2007. University of Georgia Press. 2013.
Gial M. Goldman Associates. Amp Up OKC: Integrating Artwork and the Ideas of Artists. City of Oklahoma City, 2015. https://www.okc.gov/home/showpublisheddocument/2774/635948407418530000.
Goldfield, David R. “Fresno, California.” Encyclopedia of American Urban History. SAGE Publications, Inc. 2007.
Guzmán, Christina Morales. “Race, Citizenship, and the Negotiation of Space: Chinese, Japanese, and Mexicans in Fresno, 1870- 1949.” UC Santa Cruz, 2012. https://escholarship.org/uc/item/6v66k18s.
Hanak, Ellen, Alvar Escriva-Bou, Brian Gray, Sarge Green, Thomas Harter, Jelena Jezdimirovic, Jay Lund, Josué Medellín- Azuara, Peter Moyle, and Nathaniel Seavy. Water and the Future of the San Joaquin Valley. Public Policy Institute of California, 2019. https://www.ppic.org/wp-content/uploads/water-and-the-future-of-the-san-joaquin-valley-february-2019.pdf . -90-
Harrington, Jessica. “Fresno artists paints mural to memorialize victims of gun violence.” ABC30 Fresno. April 26, 2021. https://abc30.com/omar-huerta-shooting-victims-fresno-artist-mural-gun-violence/10542810/
“History.” Armenian Museum of Fresno. http://www.armof.org/history/. Accessed on May 19, 2022.
Hogue, Katy. “Fresno Historical Society.” California History, vol. 96, no. 1. 2019. https://doi.org/10.1525/ch.2019.96.1.65 “Home.” Fresno County Historical Society. https://www.valleyhistory.org/. Accessed on July 25, 2022. "How to apply for an organizational grant." City of Boston, 2022. https://www.boston.gov/departments/arts-and-culture/how-apply-organizational-grant. Accessed on January 20, 2023.
Iowa Arts Council. Iowa Arts Council Strategic Plan 2019-2021. Iowa Department of Cultural Affair, 2018.. https://iowaculture.gov/sites/default/files/arts-strategicplan-2019-2021-11-20-2018.pdf.
Iowa City Public Art Advisory Committee (PAAC). Iowa City Public Art Strategic Plan 2020-2025. Iowa City City Council, 2019. https://www.iowa-city.org/weblink/0/edoc/1885631/FINALPublic%20Art%20Strategic%20Plan%20draft%20v2.pdf.
Jacob, Brittany. “City leaders recognize, honor women for impact in Fresno community.” ABC30 Fresno. March 29, 2022. https://abc30.com/fresno-women-womens-history-month/11690940/
Janigan, Aris. “Come see California’s future: in beautiful Fresno.” Boom: A journal of California. vol. 6, no. 1. 2016. https://www.jstor.org/stable/26413157
Kanter, Jessica. “Adapting to climate change in California’s Central Valley.” GrizzlyCorps an Americorps Program. https://www.grizzlycorps.org/post/adapting-to-climate-change-in-california-s-central-valley. Accessed on August 26, 2022.
Kipen, David. “Fresno.” California in the 1930’s: The WPA Guide to the Golden State. University of California Press, 2013.
Koopman, Marni, Kate Meis, and Judy Corbett. Integrated Strategies for a Vibrant and Sustainable Fresno County. ClimateWise, 2011. http://uccrnna.org/wp-content/uploads/2017/06/80_Fresno_2011_Integrated-Strategies-for-a-Vibrant-and- Sustainable-Fresno-County.pdf.
Lackmeyer, Steve. “‘Light as a Feather’ dedicated to arts liaison who made OKC a public art showcase.” The Oklahoman.
December 24, 2022. https://www.oklahoman.com/story/news/2022/12/24/sculpture-dedicated-to-arts-liaison-who-made- oklahoma-city-a-public-art-showcase/69741098007/
Lewis, Kristen. A Portrait of California 2021-2022: Human Development and Housing Justice. Measure of America of the Social Science Research Council, 2021. https://ssrc-static.s3.amazonaws.com/moa/APortraitofCalifornia2021-2022.pdf.
Lindsay, Lisa, (director). Our Lives: Surviving the Streets of Fresno. Fresno County Public Library and CMAC. 2015.
Lor, Yang. “Hmong political involvement in St. Paul, Minnesota and Fresno, California.” Hmong Studies Journal, vol. 10. 2009.
LSA. Greenhouse Gas Reduction Plan Update. City of Fresno, 2020. https://www.fresno.gov/darm/wp- content/uploads/sites/10/2020/03/Appendix_G-GHG_Reduction_Plan_Update.pdf.
Madera County Behavioral Health Services. Cultural Awareness Plan: Three Year Strategic Plan. Madera County, 2020. https://www.maderacounty.com/Home/ShowDocument?id=23794.
Maizlish, Neil, Dorette English, Jacqueline Chan, Kathy Dervin, and Paul English. Climate Change and Health Profile Report:
Fresno County. Office of Health Equity, California Department of Public Health, 2017. https://www.cdph.ca.gov/Programs/OHE/CDPH%20Document%20Library/CHPRs/CHPR019Fresno_County11-18-17.pdf.
“Meet Historic Figures of Fresno County - Bridget Lindsay and the Ebenezer Church.” Fresno County Historical Society. https://www.valleyhistory.org/bridget-lindsey. Accessed July 20, 2022.
“Meet Historic Figures of Fresno County - Mary Jane McKenzie Hoxie, Fresno’s First Teacher.” Fresno County Historical Society. https://www.valleyhistory.org/mary-hoxie. Accessed on July 20, 2022.
Meyer, Laura and Faith Wilding. A Studio of their own: The legacy of the Fresno feminist experiment. Press at California State University, Fresno. 2009.
Minutes, Board of Trustees Meeting. Fresno Arts Council, January 15, 2020, Fresno, California.
Minutes, Board of Trustees Meeting. Fresno Arts Council, May 20, 2020, Zoom. -91-
Minutes, Board of Trustees Meeting. Fresno Arts Council, July 15, 2020, Zoom.
Minutes, Board of Trustees Meeting. Fresno Arts Council, November 18, 2020, Zoom.
Minutes, Board of Trustees Meeting. Fresno Arts Council, January 20, 2021, Zoom.
Minutes, Board of Trustees Meeting. Fresno Arts Council, March, 17, 2021, Zoom.
Minutes, Board of Trustees Meeting. Fresno Arts Council, May 19, 2021, Zoom.
Minutes, Board of Trustees Meeting. Fresno Arts Council, June 21, 2021, Zoom.
Minutes, Board of Trustees Meeting. Fresno Arts Council, September 22, 2021, Zoom.
Minutes, Board of Trustees Meeting. Fresno Arts Council, November 11, 2021, Zoom.
Mosaic Community Planning, LLC. City of Fresno 2020-2024 Consolidated Plan and 2020 Annual Action Plan. City of Fresno, 2021. https://www.fresno.gov/darm/wp-content/uploads/sites/10/2021/01/V2.03-Fresno-ConPlan-FinalDraft_12272021.pdf.
“Murals.” Downtown Fresno. https://www.downtownfresno.org/things-to-do/public-art/murals. Accessed July 25, 2022.
“Murals & Street Art (Downtown Fresno Ca.)” YouTube, uploaded by OldSchoolNoe, February 8, 2020. https://www.youtube.com/watch?v=6YxRBpuBeJo.
“Native Americans of the San Joaquin Valley.” Fresno County Historical Society. https://www.valleyhistory.org/native- americans. Accessed on July 20, 2022.
Newark Arts. Newark Creates: A Community Cultural Plan for Newark 2018-2028. City of Newark, 2019. https://newarkarts.org/wp-content/uploads/2020/NewarkCreates/NEWARK%20CREATES%20- %20FINAL%20(website)_compressed.pdf.
Office of Raleigh Arts. Creative Life Raleigh Arts Plan. City of Raleigh, 2016. https://cityofraleigh0drupal.blob.core.usgovcloudapi.net/drupal-prod/COR24/RaleighArtsPlan.pdf.
Olmstead, Alan L. and Paul W, Rhode. “A History of California Agriculture.” University of California Agriculture and Natural Resources. 2017. https://s.giannini.ucop.edu/uploads/giannini_public/19/41/194166a6-cfde-4013-ae55- 3e8df86d44d0/a_history_of_california_agriculture.pdf
“Our Non-Profit. Our Community.” Community Center for the Arts & Technology. https://go.ccatfresno.org/about/, Accessed on June 7, 2022.
“Parks, After School, Recreation and Community Services: Measure P.” City of Fresno. https://www.fresno.gov/parks/measure-p/. Accessed June 2022-January 2023.
Parks, After School, Recreation and Community Services. Fresno Parks Vision 2050. City of Fresno, 2016. https://www.fresno.gov/darm/wp-content/uploads/sites/10/2018/05/FresnoVisionParksMasterPlanweb.pdf.
Parks and Recreation Calendar. City of Fresno, 2023. https://cityoffresno.wpenginepowered.com/parks/wp- content/uploads/sites/14/2023/01/2023-Parks-Recreation-and-Arts-Commission-Calendar-Final.pdf.
Pérez, Doris. “Fresno, California’s New Downtown: visualizing policy through anthropology.” Harvard Journal of Hispanic Policy, vol. 30. 2018. https://www.proquest.com/docview/2187902545?accountid=14437&pq-origsite=primo&forcedol=true
Peres, Dorie Dankin. “Change and memory on the Fresno Fulton Mall.” Streetnotes, vol. 25. 2016. https://doi.org/10.5070/S5251029666
“Race in America.” Uncovering America, National Gallery of Art. https://www.nga.gov/learn/teachers/lessons- activities/uncovering-america/race-america.html . Accessed on February 22, 2023.
Rodriguez-Delgado, Cresencio. “In Fresno County, Native groups take on meaning of “Squaw’ and ‘Warrior.’” PBS. Fresno.
February 15, 2022. https://www.pbs.org/newshour/nation/in-fresno-county-native-groups-take-on-meaning-of-squaw-and- warrior
Sacramento Metropolitan Arts Commission. Creative Edge: Sacramento’s Arts, Culture, & Creative Economy Plan. City of Sacramento, 2018. https://www.cityofsacramento.org/-/media/CreativeEdge/Files/Cultural-Plan-Drafts/Creative-Edge- Cultural-Plan-Designed-Version.pdf?la=en.
-92-
Sioux Falls Arts Council. Sioux Falls Imagined. The City of Sioux Falls, 2014. https://static1.squarespace.com/static/5839e0cf8419c204f71e961c/t/5be5fe2488251bb05cc4e732/1541799462479/Sioux- Falls-Imagined-8.19.14.pdf.
Speer, Jessie. “The Right to Infrastructure: a struggle for sanitation in Fresno, California homeless encampments.” Urban Geography, vol. 37, no. 7. 2016. https://www.tandfonline.com/doi/full/10.1080/02723638.2016.1142150
Stachelski, Chris and Gary Sanger. The Climate of Fresno, California. U.S. Department of Commerce National Oceanic and Atmospheric Administration, 2008. https://permanent.fdlp.gov/gpo9576/TM-280.pdf.
Tehee, Joshua. “Did they just say Fresno? Murals edition” The Fresno Bee. July 16, 2016, https://www.fresnobee.com/article89580802.html.
Teitz, Michael, Charles Diezel and William Fulton. “Urban Development Futures in the San Joaquin Valley.” Public Policy Institute of California. 2005. https://www.ppic.org/wp-content/uploads/content/pubs/report/R_205MTR.pdf
The Crystal Meth Epidemic Plaguing Fresno. Vice. 2020.
“Timeline.” North Fork Rancheria of Mono Indians of California. https://www.northforkrancheria-nsn.gov/our- people/history/timeline/. Accessed on July 20, 2022.
Tiret, Holly. “The benefits art therapy can have on mental and physical health.” Michigan State University Extension. May 25, 2017. https://www.latimes.com/entertainment-arts/story/2022-05-11/theater-is-back-attendance-is-down-costs-soaring- covid-19-pandemic.
“Transform Fresno.” Transform Fresno. https://www.transformfresno.com/. Accessed on June 23, 2022.
Paul, Rodman W. “The beginnings of agriculture in California: Innovation vs. continuity.” California Historical Quarterly, vol. 52 no.
1. 1973. https://doi.org/10.2307/25157414
“Uncovering America.” Uncovering America, National Gallery of Art. https://www.nga.gov/learn/teachers/lessons- activities/uncovering-america.html . Accessed on February 22, 2023.
Venegas, Amanda. “New art center opens in iconic building in downtown Fresno.” ABC30 Fresno. April 8, 2012. https://abc30.com/scarab-creative-arts-center-downtown-fresno-artist-centers-art-rooms/10498644/
“What is Cultural Asset Mapping?” Arts & Planning Toolkit. https://artsandplanning.mapc.org/cultural-asset-mapping/.
Accessed on January 10, 2023.
-93-
Appendix G: Sub-Committee Comment Summary
N
a
m
e
P
a
g
e
Summarized Comment/Question
C
o
m
m
i
s
s
i
o
n
e
r
V
a
n
g
G
e
n
e
r
a
l
Request that the plan does not lose
the culture aspect and we should be
prioritizing youth. Culture plays an
important role to cultural
community including carrying on
cultural traditions, sports like field
hockey and cricket, and
educational aspects like koi fish at
Woodward park.
S
a
r
a
h
P
a
r
k
e
s
G
e
n
e
r
a
l
The plan could state more clearly
that the City needs to access more
funds besides 12%.
S
a
r
a
h
P
a
r
G
e
n
e
r
a
l
How much is included in the
recommendations that is going to
the City and City Departments?
There is a real concern that money
will not go into the community in
the way that it is intended in the
ordinance. How does the plan help
advance the funding to nonprofit
arts and culture
organizations?
Commented [LW34]: Appendix G should be removed
from the final version of the Cultural Arts Plan
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-94-
k
e
s
L
i
l
i
a
C
h
a
v
e
z
G
e
n
e
r
a
l
If 12% is whittled away to pay for
city items, etc., less money will go
to the arts community. Items in
plan for city investment need to be
separated from items for
community investment.
L
i
l
i
a
C
h
a
v
e
z
G
e
n
e
r
a
l
Lots of good stuff - especially the
findings/takeaways - but took huge
leaps in the recommendations
that are inconsistent with the
community. Feels like there is an
effort to undermine the Fresno Arts
Council and eliminate them from
the process.
L
i
l
i
a
C
h
a
v
e
z
G
e
n
e
r
a
l
The recommendation to create an
arts department excludes Fresno
Arts Council. Fresno Arts
Council has the capacity to do this
work.
L
i
l
i
a
C
h
a
4 2
FAC is called out in a disparaging
way - appears that FAC is not
accessible to small and emerging
arts and nonprofits. FAC has not
had money to favor many
organizations but does work with
small
and emerging organizations.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted ... [1]
Formatted ... [2]
Formatted ... [3]
Formatted ... [4]
Formatted ... [5]
Formatted ... [6]
Formatted ... [7]
Formatted ... [8]
-95-
v
e
z
S
c
o
t
t
M
i
l
l
e
r
4 2
Doesn't see exclusion, just creation
of city positions/departments.
S
c
o
t
t
M
i
l
l
e
r
G
e
n
e
r
a
l
Asked subcommittee member if
they feel Fresno Arts Council
should be the only fiduciary in arts
and culture. Feels its legally not
possible for tax money to go to a
non-government agency
M
a
i
y
e
r
V
a
n
g
G
e
n
e
r
a
l
Doesn’t think the plan is the
issue…it sounds like the grant is the
issue
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt, Line spacing:
-96-
L
i
l
i
a
C
h
a
v
e
z
G
e
n
e
r
a
l
The cultural plan talks about how
the community feels that “Measure
P funding is one of the greatest
opportunities for the future of arts
and culture in Fresno” It however,
ignores the reality that many of
the needs and deficits discussed,
are a result of no dedicated funding
for arts and culture for far too
many years, no blame just truth.
This is a truth that the citizens
addressed by the citizen led
initiative that is Measure P. We
community members understand
the socio-economic limitations
that caused the neglect; so we
took the bull by the horns, and
turned the problem around. Yes,
we see this as the greatest
opportunity for arts and culture in
Fresno. Help us put it to good use
and lets showcase our assets and
demonstrate how we have a
foundation to build on.
S
a
r
a
h
P
a
r
k
e
s
C
o
v
e
r
I'd like for our committee to
consider moving in a different
direction for the cover of this plan.
Earlier this week I was reading a
Bee story about the pedestrian
bridge grant the city received to
connect a community to Roeding
park. The article addressed the
historical inequities created by
Fresno's transportation
infrastructure development.
Highlighting the freeway system for
this plan doesn't make sense in my
opinion, and perhaps is highlighting
one of the barriers community has
faced in participating in arts and
culture in Fresno. Could we use an
art piece instead? Something
highlighting the rich agricultural
resources of our City.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-97-
N
a
m
e
P
a
g
e
Summarized Comment/Question
S
a
r
a
h
P
a
r
k
e
s
A
c
k
n
o
w
l
e
d
g
e
m
e
n
t
s
Suggest adding the Fresno Arts
Council logo to honor the
organization's participation in the
process.
S
a
r
a
h
P
a
r
k
e
s
6 -
4 t
h
p
a
r
a
g
r
a
p
h
Suggest adding language in this
section to address that the City can
leverage this plan to secure
additional grants and funding
investments in the City's arts and
culture goals.
S
a
r
a
h
P
a
1 0
-
M
e
a
s
u
r
e
P
b
a
I'd like to suggest this section be
reworked. I think I understand the
goal of this language is to
demonstrate that there are several
categories in the ordinance that
identify arts and culture. My sense
from listening to community input
during commission meetings is
that there needs to be more clarity
about the specifics of each
category. When I read this section
it's a little confusing because of
the focus on culture and arts.
Maybe start with the 12% language
and then state that two other
Measure P categories which are
more broadly focused include
funding opportunity for arts and
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted ... [9]
-98-
r
k
e
s
c
k
g
r
o
u
n
d
culture.
S
a
r
a
h
P
a
r
k
e
s
1 1
-
A
b
o
u
t
t
h
e
C
i
t
y
o
f
F
r
e
s
n
o
I think we should edit this land
acknowledgment to be more
respectful to the indigenous
community. I don't think it should
reference the Historical Society.
Suggest something like "We
respectfully acknowledge that the
land on which Fresno now sits is
the traditional territory of the
Yokuts and Mono people."
S
a
r
a
h
P
a
r
k
e
s
P
a
g
e
1 2
Is it possible to name the city's
indigenous population/tribes?
S
a
r
a
h
P
a
r
k
e
s
2 5
-
M
e
a
s
u
r
e
P
f
i
n
a
n
In the designed version of the plan, I
would love to see this language
called out in a graphic way.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-99-
c
i
a
l
p
a
r
a
g
r
a
p
h
S
a
r
a
h
P
a
r
k
e
s
2 9
I would like to see this section
reworked in partnership with Fresno
Arts Council to make sure their
programs and work are being
accurately depicted.
S
a
r
a
h
P
a
r
k
e
s
-
7 3
3 -
A
s
e
n
s
e
o
f
s
a
f
e
t
y
i
s
i
m
p
o
r
t
a
n
t
s
e
c
t
i
o
5-
I don't doubt that the community
has concerns about safety when
participating in arts and culture
activities in Fresno. but 23
respondents in the survey seems
like a very small number of the total
that took the survey. I just want to
make sure we aren't emphasizing
something that maybe only a few
community members provided
feedback on.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
n
S
a
r
a
h
P
a
r
k
e
s
4 1
Recommendation 1.1 seems to
leave out the organizations. I don't
see stabilizing the organizations
within the strategies for this
recommendation.
S
a
r
a
h
P
a
r
k
e
s
4 1
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
1 .
1 -
S
t
r
a
t
e
g
y
1 I've had community feedback that
there is concern about the available
Measure P funds being
spent entirely on the City's art
assets. I'm not suggesting that is
the plan, but having this as the first
strategy in the plan might fuel that
fire.
S
a
r
a
h
P
a
r
k
e
p
a
g
e
4 1
-
R
e
c
o
m
m
How does this connect to
maintaining the arts and cultural
assets?
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
s e
n
d
a
t
i
o
n
1 .
1 -
S
t
r
a
t
e
g
y
4 S
a
r
a
h
P
a
r
k
e
s
4 2
-
G
o
a
l
2 :
P
o
l
i
c
y
,
P
l
a
n
n
i
n
g
&
M
u
n
i
c
i
p
a
l
I
n
v
e
s
t
m
e
n
t
Would like to suggest that this
become Goal #5 or a different
section for Implications for the City.
Does it make sense to lay out the
more specific vision for arts and
culture in the City and then
address the need for the City to
invest in itself to make the vision
and other goals possible? This
comment is mostly addressing
Recommendation 2.1.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
S
a
r
a
h
P
a
r
k
e
s
4 3
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
2 .
3 -
S
t
r
a
t
e
g
y
4 What is the rationale for this
strategy?
S
a
r
a
h
P
a
r
k
e
s
4 4
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
2 .
9 -
S
t
r
a
t
e
g
y
1 I'd appreciate the opportunity to
discuss this strategy more.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
N
a
m
e
P
a
g
e
Summarized Comment/Question
S
a
r
a
h
P
a
r
k
e
s
4 4
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
2 .
9 -
S
t
r
a
t
e
g
y
2 Same for this one. I need some
clarity about what this is seeking to
accomplish
S
a
r
a
h
P
a
r
k
e
s
4 5
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
2 .
1 0
-
I'd like a little more clarity on this
strategy, what is the vision for this
work supporting arts and
culture.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
S
t
r
a
t
e
g
y
1 S
a
r
a
h
P
a
r
k
e
s
4 5
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
2 .
1 1
-
S
t
r
a
t
e
g
y
1 Sacramento's plan has a strategy
around reducing regulatory barriers.
I'd like to suggest that NCAP look at
strategies like this and consider
how the City can address regulatory
barriers including fees
for hosting events at park sites.
S
a
r
a
h
P
a
r
k
e
s
4 5
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
2 .
1 1
-
S
t
r
Can we eliminate the cost?
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
a
t
e
g
y
3 S
a
r
a
h
P
a
r
k
e
s
4 5
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
2 .
1 1
-
S
t
r
a
t
e
g
y
4 I think this, and it does sort of
address some of my comment on
the first strategy.
S
a
r
a
h
P
a
r
k
e
s
4 6
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
2 .
1 2
-
S
t
r
a
t
e
Is this something the City engages
in now. Is the vision for museums
etc. to identify funding
opportunities or for the City to
secure additional funding?
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
g
y
5 S
a
r
a
h
P
a
r
k
e
s
4 6
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
3 .
1 -
S
t
r
a
t
e
g
y
5 what does empower mean in this
strategy? funding? something else?
S
a
r
a
h
P
a
r
k
e
s
5 3
-
S
h
o
r
t
-
t
e
r
m
I
m
p
l
e
m
e
n
t
a
t
i
o
n
I think this is really important. Does
the Fresno Arts Council already
have this or at least at start to
this inventory. Let's make sure we
aren't reinventing the wheel.
L
i
8 -
R
e
c
We should be planning for multiple
Cultural Arts Districts. Fresno's
diversity has historically called
out multiple unique communities
that warrant designation as
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
First line: 0", Right: 1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
l
i
a
C
h
a
v
e
z
o
m
m
e
n
d
a
t
i
o
n
s
-
C
u
l
t
u
r
a
l
A
r
t
s
D
i
s
t
r
i
c
t
Cultural Arts District such as the
Tower and China Town.
L
i
l
i
a
C
h
a
v
e
z
9 -
O
v
e
r
v
i
e
w
-
r
e
l
a
t
e
d
t
o
5 0
%
o
f
F
r
e
s
n
a
n
s
can we really say this with only 4,000
surveys and a population of over
500,000? can we say this
with only 2,000 respondents and a
population of over 500,000?
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
L
i
l
i
a
C
h
a
v
e
z
9 -
F
r
e
s
n
o
C
l
e
a
n
a
n
d
S
a
f
e
N
e
i
g
h
b
o
r
h
o
o
d
P
a
r
k
s
T
r
a
n
s
a
c
t
i
o
n
s
a
n
d
U
s
e
T
a
x
(
M
e
a
s
u
r
e
P
arts advocates should be included
here.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
)
L
i
l
i
a
C
h
a
v
e
z
1 0
-
F
r
e
s
n
o
C
l
e
a
n
a
n
d
S
a
f
e
N
e
i
g
h
b
o
r
h
o
o
d
P
a
r
k
s
T
r
a
n
s
a
c
t
i
o
n
s
a
n
d
U
s
e
T
a
x
(
M
e
This section requires clarification
so that readers know that some of
the recommendation are not
intended to come from the 12% re-
granting funds.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", First line:
0", Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
a
s
u
r
e
P
)
-
s
e
c
o
n
d
p
a
r
a
g
r
a
p
h
L
i
l
i
a
C
h
a
v
e
z
1 0
-
W
h
y
a
c
u
l
t
u
r
a
l
a
r
t
s
p
l
a
n
?
p
a
r
a
g
r
a
p
h
3 Full stop after A cultural arts plan is
also a form of public policy. Not
sure what is intended by additional
language regarding policy. Begin
again with Policymaking
L
i
l
i
a
C
h
a
1 0
-
W
h
y
a
c
u
I am not sure of the purpose of this
section in a cultural plan since
policies and FMC may be
recommended to support the plan
but should not be included in the
adopted plan.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
First line: 0", Right: 1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
First line: 0", Right: 1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
v
e
z
l
t
u
r
a
l
a
r
t
s
p
l
a
n
?
p
a
r
a
g
r
a
p
h
4 L
i
l
i
a
C
h
a
v
e
z
1 3
-
S
u
r
v
e
y
r
e
s
u
l
t
s
This should indicate how many
respondents to the survey.
L
i
l
i
a
C
h
a
v
e
z
1 4
-
r
e
f
e
r
e
n
c
e
t
o
p
o
e
t
s
Not sure we can call them home
grown.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
-
N
a
m
e
P
a
g
e
Summarized Comment/Question
L
i
l
i
a
C
h
a
v
e
z
2 3
-
F
r
e
s
n
o
i
s
a
u
n
i
q
u
e
c
o
m
m
u
n
i
t
y
,
s
t
r
e
n
g
t
h
e
n
e
d
b
y
i
t
s
r
i
c
h
d
i
Yes!
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
v
e
r
s
i
t
y
a
n
d
c
u
l
t
u
r
a
l
a
s
s
e
t
s
-
"
c
u
l
t
u
r
a
l
a
r
t
s
p
l
a
n
s
h
o
u
l
d
m
a
k
e
s
u
r
e
e
s
t
a
b
l
i
s
h
e
d
i
-
n
s
t
i
t
u
t
i
o
n
s
a
r
e
s
u
p
p
o
r
t
e
d
a
n
d
c
e
l
e
b
r
a
t
e
d
,
w
h
i
l
e
e
n
c
o
u
r
a
g
i
n
g
n
e
w
o
r
g
a
n
i
z
a
t
i
o
n
-
s
t
o
t
a
k
e
h
o
l
d
.
"
L
i
l
i
a
C
h
a
v
e
z
2 3
-
F
r
e
s
n
o
i
s
a
u
n
i
q
u
e
c
o
m
m
u
n
i
t
y
,
s
t
r
e
n
g
t
h
e
n
e
d
b
y
i
t
s
r
i
c
h
d
i
v
e
r
I don't believe this Museum is
operational, their website shows
them permanently closed and the
phone number is disconnected.
Inconsistent with the premise of
this section. Like the Fresno
Metropolitan Museum, this
institution is a casualty of no
support for the arts. Not sure we
want to point that out here. This
sounds like an uplifting section.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
s
i
t
y
a
n
d
c
u
l
t
u
r
a
l
a
s
s
e
t
s
-
r
e
f
e
r
e
n
c
e
t
o
H
m
o
n
g
c
u
l
t
u
r
a
l
h
e
r
i
t
a
g
e
m
u
s
e
u
m
.
2 4
-
F
r
e
Libota Mbonda or some other
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
First line: 0", Right: 1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
L
i
l
i
a
C
h
a
v
e
z
s
n
o
i
s
a
u
n
i
q
u
e
c
o
m
m
u
n
i
t
y
,
s
t
r
e
n
g
t
h
e
n
e
d
b
y
i
t
s
r
i
c
h
d
i
v
e
r
s
i
t
y
a
n
d
c
u
l
t
u
r
a
l
a
s
s
e
t
African drumming group? We
should honor their work by not
generalizing or lumping them in
one group here.
-
s
-
r
e
f
e
r
e
n
c
e
t
o
F
r
e
s
n
o
A
f
r
i
c
a
n
D
r
u
m
m
i
n
g
C
i
r
c
l
e
L
i
l
i
a
C
h
a
v
e
z
2 4
-
F
r
e
s
n
o
i
s
a
u
n
i
q
u
e
c
o
m
m
u
n
i
t
y
Is this another generalization if so
this should be plural.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
First line: 0", Right: 1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
,
s
t
r
e
n
g
t
h
e
n
e
d
b
y
i
t
s
r
i
c
h
d
i
v
e
r
s
i
t
y
a
n
d
c
u
l
t
u
r
a
l
a
s
s
e
t
s
-
r
e
f
e
r
e
n
c
e
t
o
F
r
e
s
n
o
A
f
-
r
i
c
a
n
D
r
u
m
m
i
n
g
C
i
r
c
l
e
L
i
l
i
a
C
h
a
v
e
z
2 5
-
M
e
a
s
u
r
e
P
f
u
n
d
i
n
g
i
s
s
e
e
n
a
s
o
n
e
o
f
t
h
e
g
r
e
a
t
e
s
t
o
p
p
o
r
t
this should begin with: The Citizen
led initiative that is Measure P ......
We should honor our residents and
celebrate their achievement hence
provide understanding for why this
is seen as the greatest
opportunity…
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", First line:
0", Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
u
n
i
t
i
e
s
f
o
r
t
h
e
f
u
t
u
r
e
o
f
a
r
t
s
a
n
d
c
u
l
t
u
r
e
i
n
F
r
e
s
n
o
.
F
i
r
s
t
p
a
r
a
g
r
a
p
h
L
i
l
2 5
-
M
e
a
s
u
r
This section should say that
Measure P will not be the source of
financial support, to achieve all
that is in this plan.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", First line:
0", Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
i
a
C
h
a
v
e
z
e
P
f
u
n
d
i
n
g
i
s
s
e
e
n
a
s
o
n
e
o
f
t
h
e
g
r
e
a
t
e
s
t
o
p
p
o
r
t
u
n
i
t
i
e
s
f
o
r
t
h
e
f
u
t
u
r
e
o
f
a
r
t
s
a
n
d
c
-
u
l
t
u
r
e
i
n
F
r
e
s
n
o
.
S
e
c
o
n
d
p
a
r
a
g
r
a
p
h
L
i
l
i
a
C
h
a
v
e
z
2 6
-
T
h
e
r
e
a
r
e
b
a
r
r
i
e
r
s
t
o
a
c
c
e
s
s
i
n
g
i
n
f
o
r
m
a
While I believe there is a shift to
web based information gathering. I
am not sure we can make a direct
correlation here. People were
driven to the site for the specific
purpose of accessing information
on the planning process. This does
not demonstrate a shift in how they
access Cultural
Arts information overall.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", First line:
0", Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
t
i
o
n
a
b
o
u
t
a
r
t
s
a
n
d
c
u
l
t
u
r
e
o
p
p
o
r
t
u
n
i
t
i
e
s
.
L
a
s
t
s
e
n
t
e
n
c
e
L
i
l
i
a
C
h
a
v
e
z
2 7
-
T
h
e
r
e
a
r
e
b
a
r
r
i
e
r
Instead of suggesting a new system
would we not want to support
existing systems ?
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
First line: 0", Right: 1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
s
t
o
a
c
c
e
s
s
i
n
g
i
n
f
o
r
m
a
t
i
o
n
a
b
o
u
t
a
r
t
s
a
n
d
c
u
l
t
u
r
e
o
p
p
o
r
t
u
n
i
t
i
e
s
.
S
e
c
o
n
d
P
a
r
a
g
r
-
a
p
h
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
N
a
m
e
P
a
g
e
Summarized Comment/Question
L
i
l
i
a
C
h
a
v
e
z
2 7
-
T
h
e
r
e
a
r
e
b
a
r
r
i
e
r
s
t
o
a
c
c
e
s
s
i
n
g
i
n
f
o
r
m
a
t
i
o
n
a
b
o
u
t
a
r
t
s
a
n
d
Did citizens request maintenance of
a government driven arts and
culture calendar or just that a
central repository for collecting
and disseminating this information
exist?
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
c
u
l
t
u
r
e
o
p
p
o
r
t
u
n
i
t
i
e
s
.
T
h
i
r
d
P
a
r
a
g
r
a
p
h
-
s
e
c
o
n
d
s
e
n
t
e
n
c
e
L
i
l
i
a
C
h
a
v
e
z
2 7
-
T
h
e
r
e
a
r
e
b
a
r
r
i
e
What is currently identified with a
sign is not a designated Cultural
District such as those described in
this section, but it could be. We
should however be considering
multiple areas in the City to create
designated Cultural Districts such
as, China Town, the Tower District,
or the Hmong Village in
south east Fresno.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
r
s
t
o
a
c
c
e
s
s
i
n
g
i
n
f
o
r
m
a
t
i
o
n
a
b
o
u
t
a
r
t
s
a
n
d
c
u
l
t
u
r
e
o
p
p
o
r
t
u
n
i
t
i
e
s
.
F
i
f
t
h
P
a
r
a
g
r
-
a
p
h
L
i
l
i
a
C
h
a
v
e
z
2 8
-
T
r
a
n
s
p
o
r
t
a
t
i
o
n
a
n
d
a
c
c
e
s
s
i
b
i
l
i
t
y
a
r
e
e
s
s
e
n
t
i
a
l
t
o
e
n
g
a
g
i
n
g
w
i
t
h
a
r
ArtHop does not only happen
downtown, but also the Tower
District, River Park and Greater
Fresno Area such as East Fresno,
and China Town. We understand
that because ArtHop is the single
most recognized arts event in
Fresno it's pros and cons are
visible to many. The issue here is
arts accessibility. This is why we
should encourage multiple Cultural
hubs or districts to provide greater
accessibility to the arts. Perhaps
you have a better example for this
issue that you could include
here.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
t
s
a
n
d
c
u
l
t
u
r
e
i
n
F
r
e
s
n
o
.
T
h
i
r
d
P
a
r
a
g
r
a
p
h
L
i
l
i
a
C
h
a
v
e
z
2 8
-
T
r
a
n
s
p
o
r
t
a
t
i
o
n
a
n
d
a
c
c
e
s
s
i
b
i
l
i
t
Downtown does not now function
as the central location for arts an
culture, nor has it for a very long
time. Arts and Culture is visible in
many parts of our City.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
y
a
r
e
e
s
s
e
n
t
i
a
l
t
o
e
n
g
a
g
i
n
g
w
i
t
h
a
r
t
s
a
n
d
c
u
l
t
u
r
e
i
n
F
r
e
s
n
o
.
F
o
r
t
h
P
a
r
a
g
r
a
p
h
-
L
i
l
i
a
C
h
a
v
e
z
2 9
-
T
h
e
F
r
e
s
n
o
a
r
e
a
h
a
s
a
n
a
c
t
i
v
e
a
r
t
i
s
t
c
o
m
m
u
n
i
t
y
—
b
u
t
m
o
r
e
s
u
p
p
o
r
t
i
s
n
e
e
d
e
d
t
o
What is highlighted is exactly what
we do. Not sure how this
recommendation came about.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", First line:
0", Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
e
n
s
u
r
e
a
r
t
i
s
t
s
,
c
u
l
t
u
r
a
l
p
r
a
c
t
i
t
i
o
n
e
r
s
a
n
d
o
r
g
a
n
i
z
a
t
i
o
n
s
a
r
e
c
o
n
n
e
c
t
e
d
,
s
t
a
b
-
l
e
a
n
d
c
a
n
t
h
r
i
v
e
.
S
e
c
o
n
d
P
a
r
a
g
r
a
p
h
-
S
e
c
o
n
d
S
e
n
t
e
n
c
e
L
i
l
i
a
C
h
a
v
2 9
-
T
h
e
F
r
e
s
n
o
a
r
e
a
h
a
s
a
n
a
The perception called out here is
legitimate overall. It is not a current
Arts Council issue, since without
funding to re-grant, we do not
provide program support. Instead
a recommendation could be that:
Funding made available by Measure
P should be distributed in a
transparent and equitable manner
to dispels the perception of
exclusivity.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", First line:
0", Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
e
z
c
t
i
v
e
a
r
t
i
s
t
c
o
m
m
u
n
i
t
y
—
b
u
t
m
o
r
e
s
u
p
p
o
r
t
i
s
n
e
e
d
e
d
t
o
e
n
s
u
r
e
a
r
t
i
s
t
s
,
c
u
l
t
u
r
a
l
p
-
r
a
c
t
i
t
i
o
n
e
r
s
a
n
d
o
r
g
a
n
i
z
a
t
i
o
n
s
a
r
e
c
o
n
n
e
c
t
e
d
,
s
t
a
b
l
e
a
n
d
c
a
n
t
h
r
i
v
e
.
S
e
c
o
n
d
P
a
-
r
a
g
r
a
p
h
-
F
o
r
t
h
S
e
n
t
e
n
c
e
L
i
l
i
a
C
h
a
v
e
z
2 9
-
T
h
e
F
r
e
s
n
o
a
r
e
a
h
a
s
a
n
a
c
t
i
v
e
a
r
t
i
s
t
c
o
m
m
u
n
i
t
y
—
b
u
t
One way to address this might be a
recommendation that requires
organizations to prioritize local
artists when contracting for
services.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", First line:
0", Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
m
o
r
e
s
u
p
p
o
r
t
i
s
n
e
e
d
e
d
t
o
e
n
s
u
r
e
a
r
t
i
s
t
s
,
c
u
l
t
u
r
a
l
p
r
a
c
t
i
t
i
o
n
e
r
s
a
n
d
o
r
g
a
n
i
z
a
t
-
i
o
n
s
a
r
e
c
o
n
n
e
c
t
e
d
,
s
t
a
b
l
e
a
n
d
c
a
n
t
h
r
i
v
e
.
T
h
i
r
d
P
a
r
a
g
r
a
p
h
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
N
a
m
e
P
a
g
e
Summarized Comment/Question
L
i
l
i
a
C
h
a
v
e
z
2 9
-
T
h
e
F
r
e
s
n
o
a
r
e
a
h
a
s
a
n
a
c
t
i
v
e
a
r
t
i
s
t
c
o
m
m
u
n
i
t
y
—
b
u
t
m
o
r
e
s
u
p
It seems that this point has already
been made above.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
p
o
r
t
i
s
n
e
e
d
e
d
t
o
e
n
s
u
r
e
a
r
t
i
s
t
s
,
c
u
l
t
u
r
a
l
p
r
a
c
t
i
t
i
o
n
e
r
s
a
n
d
o
r
g
a
n
i
z
a
t
i
o
n
s
a
r
e
-
c
o
n
n
e
c
t
e
d
,
s
t
a
b
l
e
a
n
d
c
a
n
t
h
r
i
v
e
.
F
i
r
s
t
P
a
r
a
g
r
a
p
h
-
L
a
s
t
S
e
n
t
e
n
c
e
2 9
-
T
h
e
F
r
e
s
n
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", First line:
0", Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
L
i
l
i
a
C
h
a
v
e
z
o
a
r
e
a
h
a
s
a
n
a
c
t
i
v
e
a
r
t
i
s
t
c
o
m
m
u
n
i
t
y
—
b
u
t
m
o
r
e
s
u
p
p
o
r
t
i
s
n
e
e
d
e
d
t
o
e
n
s
u
r
e
a
r
t
i
s
t
This should specifically inform
recommendation.
-
s
,
c
u
l
t
u
r
a
l
p
r
a
c
t
i
t
i
o
n
e
r
s
a
n
d
o
r
g
a
n
i
z
a
t
i
o
n
s
a
r
e
c
o
n
n
e
c
t
e
d
,
s
t
a
b
l
e
a
n
d
c
a
n
t
h
r
i
-
v
e
.
S
e
c
o
n
d
P
a
r
a
g
r
a
p
h
-
L
a
s
t
S
e
n
t
e
n
c
e
L
i
l
i
a
C
h
a
v
e
z
3 2
-
M
o
r
e
s
h
o
u
l
d
b
e
d
o
n
e
t
o
i
n
c
r
e
a
s
e
a
r
t
i
n
p
u
Fresno currently has a one percent
minor deviation designation for
public art in new development. It
could be strengthened by bringing
it to 2 percent as included in
Sacramento and Raleigh. This
fund could be used not only to
install new art but .5% could be set
aside for conservation.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
b
l
i
c
s
p
a
c
e
s
.
T
h
i
r
d
P
a
r
a
g
r
a
p
h
L
i
l
i
a
C
h
a
v
e
z
3 2
-
M
o
r
e
s
h
o
u
l
d
b
e
d
o
n
e
t
o
i
n
c
r
e
a
s
e
a
r
t
i
n
p
u
b
l
i
c
s
The current process for Art at City
Hall includes an open call to artists
and organizations. Like most
Public Art viewing it is serendipity.
The requirements placed upon the
selection process by the City limit
who can show sometimes. Our
responsibility for this is included in
our agreement as the City Arts
Agency. This recommendation
takes a leap from what is described
as a marketing issue to a change
in who is responsible for the
installations. I don't believe it
should be included here.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
p
a
c
e
s
.
F
o
r
t
h
P
a
r
a
g
r
a
p
h
L
i
l
i
a
C
h
a
v
e
z
3 2
-
M
o
r
e
s
h
o
u
l
d
b
e
d
o
n
e
t
o
i
n
c
r
e
a
s
e
a
r
t
i
n
p
u
b
l
i
c
s
p
a
c
e
s
.
This is robustly happening in
Fresno with partnerships with High
Speed Rail, The Fresno Airport,
Caltrans, The Housing Authority and
private developers. We can always
do more, but this should be
elevated as an asset that we can
make better. And public works.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
F
o
r
t
h
P
a
r
a
g
r
a
p
h
L
i
l
i
a
C
h
a
v
e
z
3 3
-
A
s
e
n
s
e
o
f
s
a
f
e
t
y
i
s
i
m
p
o
r
t
a
n
t
.
A 2018 random sampling survey
conducted by Fresno State
Marketing Students at ArtHop
demonstrated that a higher number
of women than men attended
ArtHop. Women statistically are
adverse to going to places where
they do not feel safe. I am sure
some people are concerned about
their safety. The data collected
does not seem statistically
significant given the total number
of respondents to justify this point.
L
i
l
i
a
C
h
a
v
e
z
3 5
-
C
o
s
t
s
c
r
e
a
t
e
a
b
a
r
r
i
Add such as presentations and
performances
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
First line: 0", Right: 1.09", Space Before: 3.95 pt, Line spacing: singleFormatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
e
r
t
o
h
o
s
t
i
n
g
a
n
d
p
a
r
t
i
c
i
p
a
t
i
n
g
i
n
a
r
t
s
a
n
d
c
u
l
t
u
r
a
l
e
v
e
n
t
s
a
n
d
p
r
o
g
r
a
m
s
.
F
i
r
s
g
t
-
P
a
r
a
g
r
a
p
h
R
e
f
e
r
e
n
c
e
d
t
o
"
p
u
b
l
i
c
a
r
t
d
i
s
p
e
r
s
e
d
"
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
N
a
m
e
P
a
g
e
Summarized Comment/Question
L
i
l
i
a
C
h
a
v
e
z
3 5
-
C
o
s
t
s
c
r
e
a
t
e
a
b
a
r
r
i
e
r
t
o
h
o
s
t
i
n
g
a
n
d
p
a
r
t
i
c
i
p
a
t
i
n
g
i
n
a
r
t
s
Currently when events are
scheduled parking fees kick in.
Relaxed parking should be
implemented during public event
to encourage participation.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
a
n
d
c
u
l
t
u
r
a
l
e
v
e
n
t
s
a
n
d
p
r
o
g
r
a
m
s
.
F
i
r
s
g
t
P
a
r
a
g
r
a
p
h
-
L
a
s
t
S
e
n
t
e
n
c
e
L
i
l
i
a
3 5
-
F
r
e
s
n
This is an important point and
should be identified as coming from
the parks side of Measure P. A
chart should be created that show
which recommendations will come
from the various pots of Measure
P funds. This would contribute to
eliminating mis understandings.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
C
h
a
v
e
z
o
’
s
c
l
i
m
a
t
e
i
m
p
a
c
t
s
t
h
e
a
r
t
s
a
n
d
c
u
l
t
u
r
a
l
s
c
e
n
e
.
L
i
l
i
a
C
h
a
v
e
z
3 6
-
L
a
c
k
o
f
a
f
f
o
r
d
a
b
l
e
h
o
u
s
i
n
g
In the Yerba Buena Cultural district
of SF. The City of SF makes City
owned space available to non-
profit arts groups. Rent free to keep
the area active. The Revenue that is
generated from tourism and
increased business in the area off
sets the cost of rent.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
,
t
r
a
n
s
p
o
r
t
a
t
i
o
n
a
n
d
s
t
u
d
i
o
/
t
h
e
a
t
e
r
s
p
a
c
e
c
r
e
a
t
e
s
b
a
r
r
i
e
r
s
f
o
r
a
r
t
i
s
t
s
a
n
d
c
u
l
-
t
u
r
a
l
p
r
a
c
t
i
t
i
o
n
e
r
s
.
F
r
i
s
t
P
a
r
a
g
r
a
p
h
L
i
l
i
a
C
h
a
v
e
z
3 9
-
I
n
v
e
s
t
m
e
n
t
i
n
a
r
t
s
e
d
u
c
a
t
i
o
n
a
n
d
a
p
p
Include art programs and trainings
offered by the Fresno Art Museum,
Arte Americas, CCAT, the African
American Museum, Fresno Arts
Council and the City of Fresno.
This provides a more
complete view of who is doing this
work
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
r
e
n
t
i
c
e
s
h
i
p
p
r
o
g
r
a
m
s
i
s
i
m
p
o
r
t
a
n
t
.
F
o
r
t
h
P
a
r
a
g
r
a
p
h
L
i
l
i
a
C
h
a
v
e
z
4 1
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
1 .
1 -
S
change for conservation.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
t
r
a
t
e
g
y
1 a
n
d
2 L
i
l
i
a
C
h
a
v
e
z
4 1
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
1 .
1 -
t
r
a
t
e
g
y
3 This is an important issue for the
City government owned art. As
discussed in another section A 2%
developer fee is a practice that
could generate new resources for
this and not take away from
limited arts funds.
L
i
l
i
a
C
h
a
v
e
z
4 1
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
1 .
1 -
S
t
This and the strategy above should
be in the Implications for the City of
Fresno section. Seems out
of place here.
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
First line: 0", Right: 1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
r
a
t
e
g
y
4 L
i
l
i
a
C
h
a
v
e
z
4 2
-
G
o
a
l
2 :
M
u
n
i
c
i
p
a
l
I
n
v
e
s
t
m
e
n
t
Is this a general fund investment by
the City or Measure P investment?
L
i
l
i
a
C
h
a
v
e
z
4 2
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
2 .
1 This recommendation and some of
the aligned strategies. Seem
counter to the desired outcome.
Since 1989 The Fresno Arts Council
has been designated as the City's
Arts Agency and with no direct
financial support and has done it's
job well. Why would the City
create and fund a whole new
municipal infrastructure to do what
we do and will do even better with
funds designated for
Measure P administration?
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
L
i
l
i
a
C
h
a
v
e
z
4 3
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
2 .
2 Many of this recommendation
belong in an implications for the
City of Fresno and seems out of
place here. It would be helpful to
know how many interview
participants or survey respondents
identified this as a priority for
Cultural Arts in Fresno. Please
disclose the source that identifies
this as a "best practice" . National
and California data do not support
this.
So much was lumped into this
section that is already called out by
the initiative or being done, this
whole section needs work to
separate out what should be left in.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
N
a
m
e
P
a
g
e
Summarized Comment/Question
L
i
l
i
a
C
h
a
v
e
z
4 3
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
2 .
3 -
S
t
r
a
t
e
g
y
4 This is an important part of program
cost for Measure P overall. but is an
administrative cost that
should not be in the form of a grant.
This would be a direct contracted
service.
L
i
l
i
a
C
h
a
v
e
z
4 3
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
2 .
3 This section includes significant
recommendations but because they
are included under Municipal
investment, they seem out of place
here. Not all of these
recommendations and strategies
are
specific to the City.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
First line: 0", Right: 1.09", Space Before: 3.95 pt, Line spacing: singleFormatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
L
i
l
i
a
C
h
a
v
e
z
4 3
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
2 .
5 This is another example of why we
need a table that demonstrates what
bucket of Measure P funds
would support each
recommendations
L
i
l
i
a
C
h
a
v
e
z
4 4
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
2 .
6 -
2 .
1 2
? Implications for the City
L
i
l
i
a
C
h
a
v
e
z
4 4
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
2 .
8 We should be identifying several
Cultural District to be
representative of the broad
diversity of our
community.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
L
i
l
i
a
C
h
a
v
e
z
4 5
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
2 .
1 1
Should this read evaluate Parks
Operations...? This belongs in the
Parks Master Plan if it is not
already there.
L
i
l
i
a
C
h
a
v
e
z
4 6
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
2 .
1 2
-
S
t
r
a
t
e
g
y
5 A good strategy, one utilized by arts
agencies now, Imbedded in this
section how ever is lost and
might work better in Goal 3
L
i
l
i
a
C
h
a
v
e
z
4 6
-
R
e
c
o
m
m
e
n
d
a
Yes!
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt, Line spacing:
-
t
i
o
n
3 .
1 L
i
l
i
a
C
h
a
v
e
z
4 6
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
3 .
1 -
S
t
r
a
t
e
g
y
5 What is meant by empower. and
partnership? This is the work of the
Fresno Arts Council. It is
appropriate to call it out here
because there is so much more that
can be done now with new
resources. We might even find
others in the community that could
do this work.
L
i
l
i
a
C
h
a
v
e
z
4 7
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
3 .
2 Some of these are great strategies; I
would like to learn more about how
this might roll out.
4 7
-
R
e
What does increase FAC's
administrative capacity look like?
We currently receive CAC funds to
the extent they are available. We
have a Cultural Alliance that after
years of effort to organize
independently dissolved it's 501 C3
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
First line: 0", Right: 1.09", Space Before: 3.95 pt, Line spacing: singleFormatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
L
i
l
i
a
C
h
a
v
e
z
c
o
m
m
e
n
d
a
t
i
o
n
3 .
2 -
S
t
r
a
t
e
g
y
1 -
4 status and at their request merged
with the Fresno Arts Council. They
were actively involved in the
Measure P Campaign and are just
waiting for Measure P
funds to roll out to begin convening
again.
L
i
l
i
a
C
h
a
v
e
z
4 7
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
3 .
3 -
S
t
r
a
g
e
t
y
1 It is not clear if this is a duplication
or not.
L
i
l
i
a
C
h
4 7
-
R
e
c
o
m
Under prop 28 there is a huge
infusion of public funds for the arts
in school. Is this proposed as a
strategy to be funded or just a good
idea.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
a
v
e
z
m
e
n
d
a
t
i
o
n
3 .
3 -
S
t
r
a
g
e
t
y
3 L
i
l
i
a
C
h
a
v
e
z
4 8
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
3 .
3 -
S
t
r
a
g
e
t
y
7 This aligns with Prop 28 funding
nicely.
L
i
l
i
a
C
h
a
v
e
z
4 8
-
R
e
c
o
m
m
e
n
d
a
Maybe a standalone Goal for the
plan should be evaluation. because
it is included in other sections.
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
t
i
o
n
3 .
4 L
i
l
i
a
C
h
a
v
e
z
4 8
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
4 .
1 Districts
L
i
l
i
a
C
h
a
v
e
z
4 8
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
4 .
1 -
S
t
r
a
t
e
g
y
3 The Strategy is not clear. ArtHop
currently does what is being
suggested to the extent it can while
being true to its intent. Fresno Arts
Council currently cross promotes
events, to the extent possible with
limited funds. We are not the only
ones that do this however so we
should not be called out here.
Cross promoting and funds to
promote and publicize local art
events and activities is an
important strategy to include here.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
N
a
m
e
P
a
g
e
Summarized Comment/Question
L
i
l
i
a
C
h
a
v
e
z
4 9
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
4 .
2 -
S
t
r
a
t
e
g
y
6 Was this a request of a statistically
significant number of respondents?
There appears to be no current
understanding of this process and
why we display art at City Hall. Not
sure why this is
included.
L
i
l
i
a
C
h
a
v
e
z
4 9
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
4 .
3 Might this recommendation read:
Increase Public Art in Public
Spaces.
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt, Line spacing:
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt, Line spacing:
-
L
i
l
i
a
C
h
a
v
e
z
4 9
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
4 .
3 -
S
t
r
a
t
e
g
y
2 Did you mean public art in public
spaces.
L
i
l
i
a
C
h
a
v
e
z
4 9
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
4 .
4 -
S
t
r
a
t
e
g
y
1 This is a wonderful idea and sounds
very much like State of the
Arts/Horizon awards staged by the
Arts Council annually. With
increased support for the arts
overall, I see this event expanding.
But we should not spend grant
funds on it.
L
5 0
-
We currently have multiple hub
organization that maintain
directories. Why would we create
another one? a competitive grant
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
i
l
i
a
C
h
a
v
e
z
G
o
a
l
5 could be made available to expand
one or more of those services and
instead of reinventing the wheel.
L
i
l
i
a
C
h
a
v
e
z
5 0
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
5 .
1 -
S
t
r
a
t
e
g
y
1 Fresno Arts Council has an
inventory we expect to expand as a
result of Measure P.
L
i
l
i
a
C
h
a
v
e
z
5 0
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
5 .
1 -
S
Much of this will be done in tandem
with the grants making process as
many of the groups that
have maintained a low profile will
bubble up in search of available
funding
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
t
r
a
t
e
g
y
2 L
i
l
i
a
C
h
a
v
e
z
5 0
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
5 .
1 -
S
t
r
a
t
e
g
y
4 Who will do this?
L
i
l
i
a
C
h
a
v
e
z
5 0
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
5 .
2 -
S
t
r
a
t
e
We do this now.
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
g
y
2 L
i
l
i
a
C
h
a
v
e
z
5 1
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
5 .
3 -
S
t
r
a
t
e
g
y
1 This is an implication for the city.
Currently this is being taken up
with the new free ride trolley
system. We should not expend
grant funds on this.
L
i
l
i
a
C
h
a
v
e
z
5 1
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
5 .
5 -
S
t
r
a
t
e
g
y
2 This sounds like evaluation and
should be included in that new
section.
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
L
i
l
i
a
C
h
a
v
e
z
5 1
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
5 .
7 -
S
t
r
a
t
e
g
y
1 With an increase in general
operating support, I can see safety
issues being addressed. The data
does not seem to support calling it
out for specific funding.
L
i
l
i
a
C
h
a
v
e
z
5 1
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
5 .
8 -
S
t
r
a
t
e
g
y
1 With program and operational
support increased we should
expect to see reduced price and
subsidized admissions. Parking
should be in implications for the
city. Relaxed parking or free
parking could be instituted to be
offset by an increase in tax
revenues overall. Because of the
ripple effect of support to the arts.
5 2
-
Is this what you mean?
Provide general operating support
grants to organizations who
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
First line: 0", Right: 1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
L
i
l
i
a
C
h
a
v
e
z
R
e
c
o
m
m
e
n
d
a
t
i
o
n
5 .
8 -
S
t
r
a
t
e
g
y
3 increase accessibility to Cultural
Arts programs.
L
i
l
i
a
C
h
a
v
e
z
5 2
-
R
e
c
o
m
m
e
n
d
a
t
i
o
n
5 .
9 -
S
t
r
a
t
e
g
y
6 This sounds redundant as it is
included elsewhere. Art in public
places.
L
i
l
i
a
C
h
5 2
-
R
e
c
o
m
This sounds like implications for the
City. @
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
a
v
e
z
m
e
n
d
a
t
i
o
n
5 .
1 0
-
S
t
r
a
t
e
g
y
1 L
i
l
i
a
C
h
a
v
e
z
5 3
-
I
m
p
l
e
m
e
n
t
a
t
i
o
n
This section should change with the
recommended changes. It would be
helpful if we saw time
frame for the goal achievement.
this is a 5 year plan while we don't
expect to achieve everything in
that time frame prioritizing should
fit into that 5 year plan.
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt, Line spacing: single
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
Formatted: Heading 1, Indent: Left: 1.28", Right:
1.09", Space Before: 3.95 pt
-
From: Lilia Gonzales Chavez
Sent: Wednesday, March 8, 2023 3:51
PM
To: Jennifer Soliz; Sarah Parkes; Mai
Vang; Scott Miller; Tony Cleasby
Cc: Aldi Ramirez
Subject: RE: Cultural Arts Plan
Subcommittee Meeting Follow Up
External Email: Use caution with links
and attachments
Hello Jennifer,
Thank you for this morning’s
meeting. As we discussed, the firsts
draft of the Cultural Plan is rich with
information gathered through the
outreach process. The narrative and
the recommendations however still
need revision before they are sent
out for public comment and review.
It is important that the consultants
Formatted: Heading 1, Centered, Indent: Left: 1.28",
Right: 1.09", Space Before: 3.95 pt, Line spacing: single -
take the time needed to make
recommended revisions and that the
committee see the revised plan one
more time, before it goes out to the
public. To send the document out in
its current state would only serve to
confuse and alarm the voters who so
passionately look to this plan as a
guide for how Measure P funds can
be used. Even though the plan has a
greater purpose, in it’s current state it
is inflammatory and could do more
harm, than the good we are all
seeking.
It is my hope that the next draft will
more clearly identify the role of “the
City” in an “Implications for the
City” section that includes many of
the issues that are important for the
City to address as a result of the
recommendation made for the
cultural arts community. I would also
appreciate revision of the areas
where the Arts Council is mentioned.
In this instance, it might be better not
to include us at all, because where we
-
are mentioned it so obviously
demonstrates a lack of knowledge
regarding what we do.
Wishing you the very best, Lilia
Lilia Gonzáles Chávez
Executive Director Fresno Arts Council 1245 Van Ness Avenue Fresno CA, 93721
559.237.9734
Enriching people’s lives through the arts!
-
From: Lilia Gonzales Chavez
Sent: Monday, March 6, 2023 8:21 PM
To: Jennifer Soliz; Tony Cleasby
Cc: Mai Vang; Scott Miller; Sarah Parkes;
Suliana Caldwell
Subject: FW: DRAFT Cultural Arts
Plan_2.27.23-1
External Email: Use caution with links
and attachments
Hello Jennifer and Tony
Attached are my comments on the
Cultural Plan. I hope my need for
additional time will not delay the
process that much. I avoid working
on shared documents such as these
so I am not very proficient. Because I
worked on two different computers,
one at home and one in my office, my
comments are listed as Julian’s and
Lilia Chavez. I hope the ones
highlighted in gray can be
-
deciphered I couldn’t get the
highlighter color to change.
I have also included comments in an
attachment made by a couple FAC
Board members. I include them
because as I read, I did not want to let
my closeness to our work to over
shadow my opinion, so I sought a set of
eyes not engaged in our day to day
work. I think you will see that with
two independent readings a primary
concern surfaced. I hope we can
resolve this at our meeting on
Wednesday. Also included is a FAC
Fact Sheet. The plan as written,
demonstrates a lack of knowledge
regarding what we do and why we
are so deeply immersed in how the
art funds are managed and allocated.
I look forward to seeing everyone
Wednesday, Lilia
Lilia Gonzáles Chávez
Executive Director Fresno Arts Council 1245 Van Ness Avenue Fresno CA, 93721
559.237.9734
Enriching people’s lives through the arts!
Document Shar ed.
-
From: Sarah Parkes
Sent: Wednesday, March 8, 2023 4:01
PM
To: Jennifer Soliz; Lilia Gonzales Chavez;
Mai Vang ; Scott Miller
Cc: Aldi Ramirez
<[email protected]>
Subject: RE: Cultural Arts Plan
Subcommittee Meeting Follow Up
External Email: Use caution with links
and attachments
Thank you for the update, Jennifer.
I am writing to formally request that
the Cultural Arts Plan timeline be
adjusted to allow additional time to
revise the draft document before it is
released for public comment. Like
other Fresno residents, I am eager to
see investment in Arts and Culture in
the City. Unlike the Highest Needs
-
Neighborhood definition, I don't believe
the Measure P ordinance has a specific
deadline for adopting the plan. After
reviewing the plan's first draft, I think
we should invest the time to make
revisions before the public review
period, even if it means delaying the
final plan adoption.
I understand that the plan is not
meant to solely address the 12% of
Measure P that is to be "made
available on an annual basis to
invest in competitive grants for
nonprofit organizations that support
and expand access to arts and
cultural programming." As I
mentioned in my comments on the
draft, I think more clarity is needed
regarding the various existing and
future funding sources required to
implement Fresno's Arts and Culture
goals. Based on conversations I've
had with community members, there
is real concern that the City will
spend a portion or all of the Measure
P 12% for Expanded Access to Arts and
-
Culture on projects unrelated to the
Measure's intent. In my opinion, the
plan's current draft is not clear enough
about the various funding sources,
Measure P buckets, and the Fresno Arts
Council's role. Without more revision
before public release, I really think we
are setting ourselves up for an
outpouring of community pushback.
I respectfully request that NCAP be
given more time to revise the document
and that our subcommittee has another
opportunity to review it before
public release.
Thank you,
Sarah Parkes (She/Her) Assistant Director
San Joaquin River Parkway and Conservation Trust, Inc. 11605 Old Friant Road, Fresno, CA, 93730
559-248-8480 ext. 107
facebook.com/SJRPCT * Twitter @sjrparkwaytrust
www.riverparkway.org