Measure C
Update
Fresno City Council
July 17, 2025
Kendall Flint
MEASURE C PROJECT MANAGER
Measure C Is Not A New Tax
• Renewing Measure C does not create a new tax—
it simply continues a half-cent sales tax that has funded billions of transportation improvements since 1986.
• This funding is to maintain our roads, public transit, and infrastructure.
• Without it, road maintenance and transportation projects could be delayed or cut, making travel less safe and
efficient.
Measure C = Over $10 Billion
• Measure C has raised over $2.1 billion in local funds, which was leveraged to bring in an additional $8 billion from state and federal sources.
• These funds have supported road repairs, airport upgrades, public transit, and highway expansions.
Measure C Costs the Average
Household About $8 Per Month
• Fresno County households contribute about $8 a month to Measure C through everyday shopping on taxable items.
• This pays for local road maintenance.
• If Measure C is not renewed, the cost of fixing roads and transportation issues will be higher.
• Almost 25% comes from people visiting our county.
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$192 Million
$170
Million
$20
Million
The Measure C Renewal Plan:
Reimagine
Steering Committee Focus
▪ Length of Measure C Renewal
▪ Revenue Allocation by Category
• Limited to Transportation Only
• Compliant with CA State Law
▪ Revenue Allocation by Agency
▪ Oversight Committee/
Reporting Requirements
How Should We Use Measure C Funds?
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Collaborative, Inclusive Outreach
MeasureC2026.com
Collaborative, Inclusive Outreach
MeasureC2026.com
Questions?
MeasureC2026.com