Cities Index.
Exhibit M - Appeal Letter to Planning Commission

Fresno City Council
August 14, 2025

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Exhibit M - Appeal Letter to Planning Commission
Meeting
August 14, 2025
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Fresno City Council
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Text extracted from the city's file for reading and search. Open the original on legistar2.granicus.com. That file is the official record.

Exhibit M
Yeslam Haimed
2717

N.

Hughes

Ave

Fresno,

CA,

93705

[email protected]

559-940-2168

February,

15,

2025

Jennifer K. Clark, AICP, Director
Planning

and

Development

Department

Subject: Appeal of Conditional Use Permit Denial – Application No. P24-01344 Dear Director Clark,
I am writing to formally appeal the denial of Conditional Use Permit Application No. P24-01344, which

seeks

authorization

for

a

State

of

California

Alcoholic

Beverage

Control

Type

20 license

at

our

existing

business,

A’s

Family

Market.

I

respectfully

request

reconsideration

of

this

decision

based

on

the

following

points:

1. Prior Approval from Council District 1 Project Review Committee Earlier

this

year,

our

application

was

reviewed

and

approved

by

the

Council

District

1 Project

Review

Committee

with

no

objections.

This

approval

demonstrates

that

local

stakeholders

recognize

the

legitimacy

of

our

request

and

support

our

responsible

business

operations.

2. Distinction from Previous License Revocation
The

license

we

are

applying

for

is

entirely

separate

from

the

one

previously

revoked

under

a

different

owner.

The

prior

business

owner,

Joseph

Mada,

lived

in

Ventura

and

did

not

actively

manage

the

business,

leaving

operations

in

the

hands

of

an

inexperienced

employee.

As

a

result,

the

previous

license

was

not

renewed

and

subsequently

revoked.

It

is

important

to

note

that

prior

to

1990,

the

business

held

a

valid

liquor

license

without

issue.

Given

the

changes

in

ownership,

management,

and

oversight,

our

application

should

be

evaluated

independently

of

past

circumstances.

3. Commitment to the Community
As

a

local

business

owner

and

resident

of

the

district,

I

am

fully

invested

in

fostering

a

safe

and

thriving

community.

Unlike

the

previous

ownership,

I

personally

manage

and

oversee

daily

operations,

ensuring

compliance

with

all

regulations

and

maintaining

a

responsible

business

environment.

Our

goal

is

to

provide

essential

services

while

upholding

the

highest

standards

of

safety

and

accountability.

4. Support for Local Economic Growth
The

property

owner

has

plans

to

expand

the

business

by

developing

three

additional

storefronts

on

the

northern

lot,

which

will

create

new

job

opportunities

and

contribute

to

the

local

economy.

However,

if

the

current

tenant

is

forced

to

vacate

due

to

the

denial

of

this permit, these plans—and the economic benefits they bring—will be jeopardized. A’s Family

Market

currently

employs

two

butchers,

two

cashiers,

and

a

floor

attendant,

all

of

whom

contribute

to

the

community’s

workforce.

5. Essential Grocery Services
A’s

Family

Market

serves

as

a

vital

resource

for

the

surrounding

residents,

including

the

nearby

apartment

complex.

Without

this

establishment,

access

to

fresh

groceries

and

household

necessities

would

be

significantly

reduced,

negatively

impacting

local

families

who

rely

on

us

for

their

daily

needs.

6. Significant Financial Investment in Compliance
To

meet

all

regulatory

requirements,

we

have

already

invested

$14,000

in

application

fees

and

related

compliance

costs.

This

demonstrates

our

serious

commitment

to

operating

responsibly

and

in

accordance

with

all

applicable

laws.

7. Limited Alcohol Sales and Responsible Business Model We

are

not

requesting

a

license

for

hard

liquor.

The

Type

20 license

we

are

applying

for

permits

only

the

sale

of

beer

and

wine,

which

distinguishes

us

from

liquor

stores

and

reduces

the

likelihood

of

public

disturbances

associated

with

higher-proof

spirits.

Additionally,

our

business

is

a

full-service

market

with

a

dedicated

meat

department,

where

beer

and

wine

sales

are

a

supplementary

aspect

rather

than

the

primary

focus.

8. Addressing Crime Concerns
While

the

police

department

has

designated

the

area

as

high-crime,

our

business

does

not

contribute

to

these

issues.

On

the

contrary,

maintaining

an

active,

well-lit,

and

monitored

establishment

helps

deter

criminal

activity.

A

vacant

storefront

is

far

more

likely

to

attract

vagrancy

and

unlawful

behavior.

Our

current

security

measures

include

32 surveillance

cameras

(inside

and

outside)

and

LED

lighting

to

enhance

safety.

9. Rebuttal to Overconcentration Concerns
While

the

denial

letter

cites

concerns

about

an

overconcentration

of

alcohol

licenses

in

the

area,

we

respectfully

request

that

our

business

be

considered

an

exception

for

the

following

reasons:
○ Public Convenience & Necessity: A’s Family Market provides essential groceries

and

household

goods,

fulfilling

a

need

that

other

businesses

may

not

address.

The

nearby

apartment

complex

has

direct

pedestrian

access

to

our

store,

making

it

a

convenient

and

necessary

resource

for

residents.
○ Crime Prevention & Safety Measures: In addition to our extensive security measures,

we

are

committed

to

limited

alcohol

sale

hours

and

ongoing

collaboration

with

local

authorities

to

ensure

public

safety

and

regulatory

compliance.

While we acknowledge the concerns outlined in the denial letter, we strongly believe that A’s Family

Market

will

operate

responsibly

and

serve

as

a

positive

presence

in

the

community.

We

are

open

to

additional

discussions

or

conditions

that

may

help

alleviate

concerns

and

ensure

the

responsible

sale

of

beer

and

wine.

I appreciate your time and consideration and respectfully request a reconsideration of our application.

Please

feel

free

to

reach

out

if

further

information

is

required.

I

look

forward

to

your

response.

Sincerely,
Yeslam Haimed
A’s

Family

Market

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