placemetry
Street-level data.
Measurable wins.
Citywide condition intelligence for Fresno, California — roads, code enforcement, urban trees, and data-driven priorities from a single pass of street-level imagery.
PREPARED FOR THE CITY OF FRESNO
JULY 2026 · PLACEMETRY · SAN DIEGO, CA
WHO WE ARE
Founded by economists.
Built to transform how cities see themselves.
Placemetry (PLACE-metry): the measurement of every
place in a city. Geometry measures shapes. Placemetry
measures every place.
We equip vehicles with cameras, precision GPS, and edge compute to capture every property and every block from the public right-of-way — then apply advanced AI to turn that imagery into clear, prioritized, decision-ready intelligence for city teams.
Our mission is simple: replace guesswork with ground truth.
Cities should allocate crews, enforcement, and capital based on the actual, current condition of every street and parcel — not on who calls 311 loudest.
Ground truth on every property and every block —
automated, cost-effective, and repeatable.
ERIK JOHNSON · CO-FOUNDER
UC San Diego. Urban economist — applies the
economics of cities to how they measure, prioritize,
and invest in their places.
ANYA · CO-FOUNDER
UC San Diego. Behavioral economist — applies the
science of decision-making to how cities prioritize
scarce public resources.
HEADQUARTERED IN SAN DIEGO
Live deployments and demonstrations across
California, Texas, Alabama, Wisconsin, Indiana, and
Arizona.
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THE PROBLEM
Cities run on stale, reactive, unequal data.
WHAT CITY LEADERS KEEP ASKING
"Show me all the potholes." · "Show blight reduction by district." · "Which properties are fire risks?" · "Show me the before and after." · "Is our work actually making our city better?"
FRESNO, RIGHT NOW
Network PCI is 64 and falling toward 46 by FY35 at
current funding, with deferred street maintenance growing from $1.16B to $2.5B. A $100M Pave More Now program
needs segment-level targeting — while Measure C funding expires in June 2027 with its replacement contested.
"We have allowed the new norm to be one of blight, litter, and debris… That must change." — Mayor Jerry Dyer,
Beautify Fresno
Reactive by default. Code enforcement and public works
respond to 311 calls — so the neighborhoods that
complain the most get served first, and quiet
neighborhoods fall behind.
—
Surveys are slow and expensive. Pavement studies
arrive every 3–5 years, cost six figures, and are outdated before the ink dries. Parcel-level field inspections cost $200+ each.
—
No shared picture. Streets, code, forestry, and planning each hold a fragment. No one can answer, "Where should
the next crew go — citywide, ranked, today?"
—
Impact is invisible. Without before-and-after evidence, cities can't prove programs work — to councils, to grant funders, or to residents.
—
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WHAT WE DO
One pass down the street.
Every layer a city needs.
1,000+
PARCELS CAPTURED PER HOUR
150+
PROPERTY FEATURES REPORTED
80%
COST SAVINGS VS. FIELD SURVEYS
CURRENT PHOTOS ACTIONABLE INSIGHTS SEARCHABLE MAP
Automated. Cost-effective. Updated on your schedule. Serving Code Enforcement, Public Works, Urban Planning, Forestry, and Emergency Management.
Every property, from the
public right-of-way
—
Every roadway segment and
infrastructure element
—
Condition ratings and
priority scores
—
Per-address issue lists,
ranked by severity
—
Repeat-drive change
detection
—
Color-coded citywide heat
maps
—
Drill down by district, street,
or parcel
—
Export reports and work
lists
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PROOF, NOT PROMISES
We built it for Fresno — before this meeting.
Using existing street-level and aerial imagery, we assembled a four-layer condition platform covering the entire city — a working preview of what a full Placemetry capture delivers, live in an interactive map today. 212,354
PARCELS INGESTED
CITYWIDE
123,266
ROAD SEGMENTS AT
200-FT GRAIN
129,560
STREET TREES MAPPED
IN THE ROW
10,173
PARCELS CONDITION-
SCORED IN THE PILOT
ZONE
LAYER 1 ·
ROADS
Pavement condition
(PCI) on every
scoreable segment,
benchmarked against
the City's own
consultant study.
LAYER 2 · CODE
Exterior-condition
screening written to the
Fresno Municipal Code
— Tower District plus
D3/D4 school zones.
LAYER 3 ·
TREES
Citywide street-tree
inventory, ranked by
public exposure, with
condition screening of
the highest-exposure
trees.
LAYER 4 ·
PRIORITY
Traffic-exposure model
built from public
counts, so every
deficiency is ranked by
how many people it
touches.
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LAYER 1 · ROADS
Pavement condition on every block —
validated against Fresno's own numbers.
THE BLIND TEST
64.3 PLACEMETRY
PILOT AVG PCI
≈ 64
NCE/COG CERTIFIED
SURVEY (JAN 2025)
WHAT FRESNO GETS
A living PCI map — filter by council district, functional class, or condition band; export ranked repair lists; re- drive and measure the change.
200-foot grain. Fresno's street network is scored in 123,266 fine-grained segments, so a failed block can't hide inside a mile-long average.
—
Standards-based. Ratings follow the ASTM D6433 distress framework — the same PCI language your engineers and
consultants already speak.
—
Independently benchmarked. In our pilot calibration area, Placemetry's average PCI came in at 64.3 — the January 2025 NCE/COG certified survey reported a network PCI of 64. Two methods, one answer.
—
A complement, not a replacement. Your certified survey is fresh — Placemetry adds continuous monitoring between COG cycles, verification of where Pave More Now dollars land, and voter-legible condition maps for the road-funding conversation ahead.
—
Citywide scoring is running now, with thousands of
segments already rated and the full network completing on a rolling basis.
—
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LAYER 2 · CODE ENFORCEMENT
Written to Fresno's code —
not a generic checklist.
Every screening factor maps to an enforceable section of the Fresno Municipal Code — exterior maintenance and blight (FMC 10-605), accumulations and junk (10-613), graffiti (§9- 2514), weeds and vegetation (§11-324), and vacant-structure standards (10-617).
SCREENING TIER PARCELS SHARE
HIGH 17 0.2%
ELEVATED 147 1.4%
MODERATE 634 6.2%
LOW 9,375 92.2%
164 properties surface as immediate, street-visible
enforcement candidates — a focused first work list
instead of 10,000 doors.
10,173 parcels screened across the Tower District and the D3/D4 school-zone pilot area.
—
Triage by the worst violation, not a diluted average — a single severe issue is never buried by an otherwise tidy lot. —
Every elevated case cross-checked by a second,
independent AI screening pass before it reaches an officer's queue.
—
Officer-ready output: photo, address, cited section, and
severity — an early-notice work list, not a data dump.
—
It scales Fresno's own playbook. Your School Area Team
already proactively surveys every parcel within 1,000 ft of schools. Our pilot covers those same D3/D4 zones — and
shows what SAT-style coverage looks like citywide, at vehicle speed.
—
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LAYERS 3 & 4 · TREES AND PRIORITIES
Every street tree mapped.
Every deficiency ranked by who it affects.
URBAN FOREST TRAFFIC-WEIGHTED PRIORITIES
One platform, four layers, one ranked answer: where the next dollar, crew, and inspector should go — defensible to council, auditable by staff, visible to residents.
129,560 street trees detected in the public right-
of-way from high-resolution canopy data. Your
2024 Urban Forest Management Plan estimates
~131,000 street trees — but no public inventory
exists. Ours independently confirms the City's
estimate, tree by tree, on a map.
—
Every tree ranked by public exposure — proximity
to roadways, sidewalks, and school zones.
—
The highest-exposure trees receive an ISA-style
Level-1 condition screening from street imagery,
producing a defensible inspection work list for the
city forester.
—
A traffic-exposure model built entirely from public
count data (Caltrans and federal HPMS anchors)
estimates daily traffic on every segment.
—
Model fit: R² of 0.69 at the official count locations
— at zero data-acquisition cost.
—
Priority = exposure × deficiency: a failing block by
a school outranks the same crack on an empty cul-
de-sac. Weights are adjustable, live, by your staff.
—
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WHY SMART CITIES CHOOSE US
The future is here. Here's what it looks like.
CODE
ENFORCEMENT
OLD: Most officer time spent finding and documenting violations; little left to educate or engage.
NEW: Prioritized violation lists with photos and cited code sections — officers spend their time resolving, educating, and engaging.
PUBLIC
WORKS
OLD: Reactive and inequitable — respond to 311 calls and windshield surveys.
NEW: Proactive and equitable — a citywide map with problem areas ranked by condition and exposure, refreshed on your schedule.
CITY
IMPROVEMENT
OLD: Six-figure studies every few years; impact invisible between them.
NEW: Low-cost, repeatable updates — measure change block-by-block and prove program impact with before-and-after evidence.
Equity, built in. Every neighborhood is measured the same way, on the same day — resource allocation is driven by condition, not by call volume.
Accountability, built in. Every score carries its photo and its reasoning — staff can audit any rating in seconds.
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NEXT STEPS
See Fresno's data live — today.
READY TO SEE IT IN ACTION?
619 -356-8383
[email protected]
www.placemetry.com
Headquartered in San Diego, CA
1 · Live walkthrough. Explore the four-layer Fresno map with your streets, code, and forestry leads — your city, your blocks, real scores.
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2 · Validate it. Hand the HIGH/ELEVATED work list to an officer and the PCI map to an engineer. Check us against
what your teams know on the ground.
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3 · Full-city capture. A Placemetry vehicle pass upgrades every layer to current, city-owned imagery — with repeat drives to measure change.
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placemetry Street-level data. Measurable wins.