PRJ2021-0007
Conditional Use Permit and
Development Agreement for a
Freeway-Oriented Electronic Billboard
1604 South Harbor Boulevard
Public Hearing
1 Project Location – 1604 S. Harbor Blvd.
2 Zone: G-C (General Commercial)
General Plan Land Use: Commercial
Subject property
Proposed billboard location
2 Project Description
Request for a Conditional Use Permit and Development Agreement for a freeway- oriented electronic billboard facing the 91 Freeway Display Faces – V-shape configuration – 14-feet by 48-feet Visible Height above freeway roadbed – 50-feet, Overall Height – 70-feet Framed Modern design, blue, white accents, City identity and logo similar to other entitled billboards 3 City Council adopted ordinance August 18, 2020
Included review procedures and development standards
Third application since adoption
Previously approved applications along 57 Freeway (at 303 N. Placentia) and 91 Freeway (at 1210 Burton) Background
4 Proposed Billboard
5 Proposed Location
Approx.
35-feet
6 Physical/Site Requirements
Physical/Site Requirements
Proposed
Meets or Exceeds Standards
Zoning
Permitted in the G-C, C-M, M-P, and M-G zones
G-C
Yes
Minimum Distances Between Billboards
1,000-feet on same side of freeway
Approximately 5,100-feet away from entitled electronic sign at 1210 Burton Street Yes
Freeway Adjacency
Must be within 200-feet of SR-57 or SR-91 right-of-way
Abuts 91 Freeway right-of-way
Yes
Display Face Orientation
No more than 2 display faces, 1 per vertical plane, in back-to-back or V-shape configuration 2 display faces in V-shape configuration
Yes
Static Display Face
Minimum of 1 electronic display face; 2nd face may be static 2 electronic display faces
Yes
Name of Owner
Must be included on billboard along with billboard ID number Name to be included on bottom of display; condition of approval for ID number Yes
Screening
All bracing, wires, and supporting elements must be screened All elements have been designed to be screened
Yes
Setbacks
Support structure shall not be placed within right-of-way or roadway as shown by City or Caltrans Billboard support structure is located on private property Yes
Utilities
All utilities shall be underground to the extent feasible All conduit to be underground to an above-ground meter pedestal located within site Yes
7 Conditional Use Permit
Conditional Use Permit needed to ensure compatibility with surrounding neighborhoods Conditioned to ensure project is consistent with architectural features and design elements of other entitled billboards Maintenance conditions (landscaping and trash enclosure) added to enhance site 8 Additional Conditions of Approval
Approx.
35-feet
9 Development Agreement
Architectural features and design elements related to billboard and supporting structures Compensation to be paid to the City as a result of the installation and operation of the billboard Access by the City to a portion of the total available display time to allow the City to present messages of community interest and information and public safety Quality and Maintenance Standards
Other provisions
10 11
12 Planning Commission Action
Public Hearing held on the item on December 7, 2022
Discussion on billboard height and design consistency
Planning Commission voted 4:1 to recommend approval
13 Recommended Actions
Adopt an ordinance approving a development agreement between the City and 1604 Harbor 91, LLC for a new freeway-oriented electronic billboard (LRP-2021-0009) Adopt a resolution approving a conditional use permit for a new freeway-oriented electronic billboard (ZON-2021-0038) as conditioned Project is Categorically Exempt from CEQA per Section 15303, New Construction and Conversion of Small Structures and Section 15332, In-Fill Development Projects 14 PRJ2021-00007
Freeway-Oriented Electronic Billboard
1604 South Harbor Boulevard
Public Hearing Item
15