Agenda ReportFullerton City CouncilAgenda ReportFullerton City Council Agenda Report
Fullerton City Council
Agenda Report
Fullerton City Council
MEETING DATE: MARCH 7, 2023
TO: CITY COUNCIL / SUCCESSOR AGENCY
SUBMITTED BY: ERIC LEVITT, CITY MANAGER
PREPARED BY: DAISY PEREZ, DEPUTY CITY MANAGER
SUBJECT: PARTNERSHIP WITH DAROO KOREAN PERFORMING ARTS AND CULTURE TO HOST KOREAN CULTURE FESTIVAL IN CITY OF FULLERTON
SUMMARY
Consideration of a partnership with Daroo Korean Performing Arts and Culture to host a Korean Culture Festival in the City of Fullerton in the fall of 2023 and 2024. The goal of the event is participation and understanding of Korean culture. To achieve the goal, Daroo is seeking a partnership with the City of Fullerton to advertise the event on the city’s website and social media platforms and use the City of Fullerton logo on event promotional materials.
RECOMMENDATION
Support Daroo Korean Performing Arts and Culture’s request to partner with the City of Fullerton as an event project partner to host a Korean Culture Festival in the City of Fullerton for the fall of 2023 and 2024.
CITY MANAGER REMARKS
The City received a request from Daroo Korean Performing Arts & Culture to host a festival in the City of Fullerton. The key element requested is co-sponsor. The City would primarily be another avenue to publicize the the festival.
PRIORITY POLICY STATEMENT
This item matches the following Priority Policy Statement:
Infrastructure and City Assets.
FISCAL IMPACT
None. The request for being a project partner does not require any monetary support from the City of Fullerton.
DISCUSSION
Fullerton is renowned for its unique mix of residential, business, educational and cultural environments. Arts and Culture define Fullerton as a community, helping to shape a unique identity that sets us apart from other urban areas. Arts and culture are fundamental to the quality of life enjoyed by our residents, whose broad cultural diversity and historical contributions make Fullerton what it is today.
Daroo Korean Performing Arts and Culture was founded as a non-profit organization dedicated to spread and promote Korean folk music and performing arts in the U.S. The mission is to pass down the legacy and introduce the spirit of Korea to non-Korean communities. They have been hosting music & arts education and performances since 2007 and have been holding the Annual Korean Traditional Music & Arts Festival where performers of different ages and backgrounds from all over the United States. For the last ten years, this festival has been held in Los Angeles. This year, Daroo is seeking to host the 11th Annual Korean Culture Festival in the City of Fullerton. The purpose of the event is to promote Korean culture and introduce Korean heritage to non-Korean communities. The event would include Korean arts, culture, food and live musical performances.
The estimated attendance for the festival is over 10,000 participants. To achieve the goal, Daroo is seeking a partnership with the City of Fullerton to advertise the event on the city’s website and social media platforms and use the City of Fullerton logo on event promotional materials. The partnership would be non-monetary and Daroo is not seeking funding support from the City of Fullerton.
Daroo has submitted an application to the National Endowment for the Arts to provide funding for this event. Other sponsoring organizations include the Muckenthaler Cultural Center, National Assembly of the Republic of Korea, Korean Ministry of Culture, Sports, and Tourism, Junju City, National Gugak Center, the Federation of Artistic & Cultural Organization of Korea, Gugak FM Inc., Consulate General of Los Angeles, LA Korean Cultural Center, and Turbo Air Group. cc: City Manager Eric J. Levitt
Support for Korean Culture FestivalMarch 7, 2023 - Page 3Support for Korean Culture FestivalMarch 7, 2023 - Page 3 Support for Korean Culture Festival
March 7, 2023 - Page 3
Support for Korean Culture Festival
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