Agenda Report
Fullerton City Council
MEETING DATE: OCTOBER 1, 2024
TO: CITY COUNCIL / SUCCESSOR AGENCY
SUBMITTED BY: SUNAYANA THOMAS, DIRECTOR OF COMMUNITY AND ECONOMIC DEVELOPMENT PREPARED BY: TAYLOR SAMUELSON, SENIOR ADMINISTRATIVE ANALYST SUBJECT: WAYFINDING SIGNAGE LOCATIONS UPDATE
SUMMARY
The City Wayfinding Program will install new signage at the Transportation Center and Downtown Fullerton. City Council provided feedback on branding and themes on August 20, 2024. Staff identified specific sign types and locations based on the timeline and funding.
PROPOSED MOTION
Receive and file.
ALTERNATIVE OPTIONS
Approve the Proposed Motion
Do not receive and file
Other options brought by City Council.
STAFF RECOMMENDATION
Staff recommends the Proposed Motion.
CITY MANAGER REMARKS
The City Council requested an update to be brought back prior to the implementation of the way finding signage being implemented. The conditions of the grant require implementation to be completed prior to the end of the year.
This is primarily provided to Council as a follow-up to the previous discussion.
PRIORITY POLICY STATEMENT
This item matches the following Priority Policy Statements:
Fiscal and Organizational Stability
Infrastructure and City Assets.
FISCAL IMPACT
This item has no fiscal impact.
BACKGROUND AND DISCUSSION
City Council provided direction and feedback on design, color and brand themes for the downtown wayfinding program at the August 20, 2024 City Council meeting. Staff developed a complete branding and wayfinding program based on that feedback adding new signs or replacing existing signs through the downtown area.
The program immediately focuses on Transportation Center and surrounding areas signage. The program will expand to the rest of downtown through ongoing maintenance and replacement operations, using new design specifications for consistency throughout the area.
The grant serves qualified census tract communities south of Truslow Avenue with signage and directional information for residents to access the transit station by walking, biking or driving. The program provides a variety of new signs at the Depot. Depot-specific signage will include a station directional sign with track location information, OCTA bus options, a digital display board with real-time data and track markers cobranded with Metrolink and Amtrak. The digital display will include transit information and a community newsletter feed.
Staff selected sign locations based on the highest visibility and existing infrastructure use such as poles, power pedestals, j-boxes, light standards, etc. The program includes trailblazing signs for the Bike Boulevard identified in the Bike Master Plan and signage for new Class III bike paths adjacent to the Transportation Center. The new bike trailblazer sign specifications can replace other bike signage as part of regularly scheduled maintenance and sign replacements.
Staff selected a monument sign replacement for the Old Spaghetti Factory and Transportation Center sign as the main monument sign deliverable instead of constructing a new city identity pylon sign. This option offered the most cost-effective solution, utilizing the existing pedestal and power which significantly reduces installation costs by eliminating excavation or electrical undergrounding.
City Council expressed interest in a pylon sign on the north side of Harbor, north of Chapman, necessitating an approximately $129,000 General Fund budget appropriation. This cost includes site survey, project management, engineering, sign cabinet and footings. Alternatively, staff could include this item in a future implementation plan, funded either through the General Fund, Capital Improvement Program funds and/or grant opportunities.
The following illustrates changes in signage, as well as new installations. Staff will complete these key grant deliverables December 2024.
Figure SEQ Figure \* ARABIC 1 - FTC Monument Sign Replacement Figure SEQ Figure \* ARABIC 2 - Example of Replacement Signage Figure SEQ Figure \* ARABIC 3 - Example of Bike Trailblazer Signs Figure SEQ Figure \* ARABIC 4 - Replacement of Station Identifier Figure SEQ Figure \* ARABIC 5 - Replacement of Track Numeric Signage Figure SEQ Figure \* ARABIC 6 - Replacement & Install Digital Display Attachments:
Attachment 1 – Signage Location and Examples
cc: City Manager Eric J. Levitt
Wayfinding Signage Locations Update
October 1, 2024 - Page PAGE \* MERGEFORMAT 2