012125 CED Walk on Wilshire Proposals — City Council - Successor Agency

URBAN SPACE FOR ALL
DECEMBER 23 2024STUDIO MEANWHILE
PROJECT : CITY OF FULLERTON

COMMUNITY & ECONOMIC DEVELOPMENT DEPARTMENT

RFI PROPOSAL

STUDIO MEANWHILE
MEANWHILE DEVELOPMENTS LTD.
1275 WEST 6TH AVE
THIRD FLOOR, V6H 1A6

VANCOUVER, BC
OFFICE: 604-676-1450
MOBILE : 778-997-3537

PROJECT NAME

CONTACTS

DATE CREATED

CITY OF FULLERTON
Wilshire Avenue
Concept Design & Feasibility Analysis
David Lopez, Senior Planner
[email protected]
415-634-2251

OVERVIEW
THIS RFI PROPOSAL INCLUDES:
• Overview and understanding of the proposed project for Wilshire Avenue

DECEMBER 23RD 2024
• Studio Meanwhiles proposed approach to project implementation • Studio Meanwhiles estimated implementation timeline
• Studio Meanwhiles project references of other pedestrianized street and plaza projects • Studio Meanwhiles estimated project cost breakdown

Monday, December 23 202
David Lopez, Senior Planner
Community & Economic Development Department!
City of Fullerton!
303 West Commonwealth Avenue!
Fullerton, California 92832-1775!
David.Lopez@cityo"ullerton.com!
Subject: Studio Meanwhile Response to RFI – Walk on Wilshire: Concept Design & Feasibility Analysis Dear David,!
On behalf of Studio Meanwhile (Meanwhile Developments Ltd.), I am pleased to submit our response to the City of Fullerton’s Informal Request for Information (RFI) for professional services related to the Walk on Wilshire project.

Our ﬁrm, Studio Meanwhile specializes in the design of public spaces and pedestrianized streets, plazas and urban furniture, with extensive International; experience transforming urban environments into vibrant and thriving, people- centric destinations that enhance connectivity, economic vitality, and community pride. We’re honoured to be asked to participate in supplying a response on the project, thank you for requesting information from our studio.! Studio Meanwhiles Understanding of the Wilshire Avenue Project The Walk on Wilshire initiative aligns with our mission to design adaptable, inclusive spaces that serve as catalysts for economic and social well-being. Our design team understands the unique challenges and opportunities of converting Wilshire Avenue into a pedestrian-only street, including tra#c ﬂow management, emergency access, economic impact assessment, and the integration of community feedback which has been overwhelmingly positive with some comments also providing criticism, we agree there is a need for a study that provides and evidence based backing for this Economic development initiative to Downtown Fullerton.! Our studio has had the opportunity to meet with City of Fullerton sta" previously on the former Walk on Wilshire project as well as stream the council meeting minutes discussing the challenges and opportunities for Wilshire Avenue. We feel well versed in tackling the challenges at hand to create a plan for a vibrant pedestrianized area on Wilshire Avenue potentially marking and exciting new chapter for the Fullertons Downtown.! Our studio would take a thoughtful and creative hands on approach in addressing the unique urban challenges related to implementing such a pivotal project in Fullertons Downtown, our process phases would include, research and data collection, meeting with stakeholders and studying economic impacts of proposed changes, drafting initial conceptual designs, our recommendation of piloting placemaking strategies that lend to the vision of pedestrianizing the street, potentially with some of our City Blocks Urban Furniture pieces, delivering high caliber visual presentations to City sta" and council, regular meetings and making adjustments and reﬁnements to these plans as well as a ﬁnal implementation plan package for review.! We are excited about the opportunity to collaborate with the City of Fullerton on the Walk on Wilshire project. Studio Meanwhile brings the expertise, creativity and experience required to transform Wilshire Avenue into a dynamic pedestrian-friendly space that enhances community connectivity and economic vitality as we have done in many other locations.!
Thank you for considering our proposal. We look forward to the opportunity to discuss how we can contribute to this visionary project.!
Sincerely,!
Chris Charest !
CEO, Studio Meanwhile (Meanwhile Developments Ltd.)!
Mobile: 778-997-3537!
O#ce: 604-676-1450!
[email protected]!
www.studiomeanwhile.com!
www.cityblocks.io!

URBAN SPACE FOR ALL
DECEMBER 23 2024STUDIO MEANWHILE
PROJECT : CITY OF FULLERTON

COMMUNITY & ECONOMIC DEVELOPMENT DEPARTMENT

Our Approach to the Wilshire Avenue Project Implementation Our approach is will be in data-driven analysis and evidence based solutions, creative placemaking and thoughtful, inclusive design to create people ﬁrst streets that consider multi modal tra!c and uses, developing vibrant activity by reimagining what Wilshire Ave. Could be if pedestrianized and how that may be piloted, phased and implemented for success in transitioning this street. "
We have recommended based on our previous project experience a timeline and process that may align well for the City of Fullerton, however we are ﬂexible in our approach, timeline and implementation, this plan may be phased and aligned to budgets suitable for the project." Studio Meanwhile proposes a phased approach over a 12 month timeline:

We recommend a timeline which may begin as soon as possible at the direction of City sta! and council and extend for up to 12 months based on the City’s needs and recommendations on timeline and the delivery of required assets.

Please note
*If the City has a tighter deadline, we may explore strategies to expedite the process by overlapping tasks, increasing sta"ng, or streamlining community engagement while maintaining quality. However, the 12-month timeline balances thoroughness and e"ciency, delivering a plan that is both actionable, visionary and evidence based.

Phase 1 - Initial data collection such as tra!c, site visits, Feasibility assessments which will inform the initial conceptual stages of the project. - (3 Months at an estimated, 315 project hours)"
Phase 2 - Initial conceptual designs, stakeholder engagements, conduct pilot programming for additional data collection, evidence based success metrics to inform ﬁnal designs, sta# and council presentations. - (6 Months at an estimated, 630 project hours)" Phase 3 - Development of ﬁnal presentations, ﬁnal conceptual street renderings and designs, drawings, materials, reports of key ﬁndings to City sta# for council presentations, implementation strategies and plans. - (3 Months at an estimated, 315 project hours)" Budget, Services and Rates Proposal
In our attached PDF , we have outlined a timeline and the projected hours to complete each phase in detail. Studio Meanwhiles hourly rate for services is $195 USD per hour. Our project phases are calculated by the estimated amount of hours the phase is projected to complete. " This is an initial estimate that we are happy to reﬁne in further detail with City Sta# for a more complete schedule of work and accurate budget in detail. We have provided our project budget based on our hourly rate, however we may also provide a ﬁxed project fee estimate for the project, adjust the overall timeline and phase lengths."

URBAN SPACE FOR ALL
DECEMBER 23 2024STUDIO MEANWHILE
PROJECT : CITY OF FULLERTON

COMMUNITY & ECONOMIC DEVELOPMENT DEPARTMENT

Detailed and Estimated Proposed Objectives for Project (To be reﬁned with City Sta!)

1. Feasibility Assessment
! "! Conduct a comprehensive analysis of tra#c impacts, utilities, and emergency access requirements, leveraging our experience with similar street closure projects.$ ! "! Identify key constraints and opportunities, including activation of under-utilized spaces and integration with existing residential alleyways and neighbourhood as well as existing infrastructure.$

2. Conceptual Design Development
! "! Develop compelling designs for pedestrian pathways, bicycle lanes, outdoor commercial areas, and public art installations.$
! "! Incorporate placemaking methodologies, landscaping, lighting, urban furniture to create a welcoming and dynamic streetscape.$
! "! Propose phased implementation plans to accommodate budgetary and logistical considerations.$
"! Preliminary renderings, drawings, creative materials for reﬁnement purposes.$

3. Economic Impact Analysis
! "! Utilize advanced pedestrian ﬂow and cellular data analysis to evaluate potential opportunities for and impacts on businesses and the downtown district with the proposed plan.$
! "! Highlight beneﬁts to local commerce, tourism, and property values, ensuring the project supports long-term economic vitality.$

4. Conduct a Strategic Place Making Pilot
! "! Based on initial ﬁndings and conceptual designs, we recommend conducting a potential pilot program during the course of the feasibility study and concept design, such a pilot may include lighter, faster, cheaper methodologies to placemaking and design to gather community feedback, input, measure data and create success metrics, such pilots may be shorter term in nature and provide evidence based ﬁndings to inform designs further.$

5. Street Concept Visualizations, Renderings and Presentations ! "! Design and provide high-quality renderings, including proposed site plans, and perspectives, to clearly communicate the vision and opportunities for Wilshire Avenue.$ ! "! Prepare impactful presentation materials tailored to inform City Council and other stakeholders.$

5. Collaboration with City Sta!
! "! Engage with City sta%, local businesses, and community members to ensure the project reﬂects diverse needs and priorities.$
! "! Attend regular meetings to present ﬁndings, reﬁne designs, and align on next steps, collaborate with Economic development, public works, tra#c division and ﬁre department throughout the project.$

URBAN SPACE FOR ALL
DECEMBER 23 2024STUDIO MEANWHILE
PROJECT : CITY OF FULLERTON

COMMUNITY & ECONOMIC DEVELOPMENT DEPARTMENT

URBAN SPACE FOR ALL
DECEMBER 23 2024STUDIO MEANWHILE
PROJECT : CITY OF FULLERTON

COMMUNITY & ECONOMIC DEVELOPMENT DEPARTMENT

THANK YOU,
DAVID!
DECEMBER 23 2024

WILSHIRE AVENUE CONCEPT & FEASIBILITY ANALYSIS

SERVICES PROPOSAL

Founded in 2013 in Vancouver, Studio Meanwhile is reimagining how we design and activate urban spaces. With a relentless focus on people, places, and the planet as an international design studio working in the United States and Canada, Meanwhile operates as a registered beneﬁt corporation with a triple bottom line business focus. Our purpose is clear: to create urban spaces that serve everyone.

For over 12 years, Meanwhile has been at the forefront of transforming urban landscapes, blending industrial design with creative placemaking to deliver solutions that empower communities to thrive.

Placemaking isn’t just an outcome here—our design and products are tools for shaping how we live, connect, and share public space in cities.

In 2020, Meanwhile launched City Blocks Urban Furniture, a modular, adaptive, and customizable product line designed to reimagine public spaces, like plazas, streets and parks. These solutions are not just furniture—they are building blocks for better cities, designed to foster connection and enhance the experience of shared environments.

From the bustling energy of downtowns to the quiet corners of neighborhood plazas, Meanwhile’s designs are reshaping how we experience urban life. Projects throughout Vancouver, BC, and beyond stand as lasting testaments to their commitment to building accessible, vibrant, and inclusive spaces.

Headquartered in Vancouver’s Kitsilano neighborhood, Meanwhile is led by Founder and Creative Director Chris Charest, whose vision continues to push the boundaries of global urban design. With every project, the studio is setting a new standard for what it means to make cities work better— for everyone.

PAGE 3

SUperpowers
aka - our capabilities
PAGE 4
• Project feasibility assessments (analysis
trafﬁc, data, spatial use)
• Development of site plans
• Identiﬁcation of spatial use opportunities
and constraints
• Conceptual design and development of
urban space plans, public realm use
• Visual materials, drawings renderings
• Advisory, planning, implementation,
budgeting, installations
• Engage with stakeholders, city staff
• Support with permits and approval
process of projects
• Commercial design
• Urban infrastructure & furniture
• Product design, development and
customization
• Modelling, rendering, concept creation
• prototyping
• City Blocks Product line customizations
• Fabrication expertise with various
materials and techniques
• Steel & aluminum custom fabrication
• Laser cutting
• Powder coating
• Material advisory and selection
• Pedestrianized plazas
• City Blocks product line
• Placemaking through infrastructure and
tactical urbanism
• Plazas, streets and park revitalizations and
improvements
• Public realm temporary use strategies
• Advisory on programming opportunities
such as artwork, markets, vendors, urban
play
• Permanent & semi permanent installations
and urban furniture and art installations
• Graphic design, visual arts
• Development of artwork assets
• Asphalt art and mural installations
• Artist curation and management
• Artist collaborations, Art for Everyone
Series with City Blocks
• End to end project process (design, build,
delivery, installation and implementation)
• Stakeholder management and engagement
• Project management planning and phased
project implementations
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URBAN DESIGN

INDUSTRIAL DESIGNCUSTOM FABRICATION

MEANWHILE USE TACTICAL

URBAN INTERVENTIONS
ART INSTALLATIONS|

ASPHAULT ART & MURALS

PROJECT MANAGMENT AND

INSTALLATION
objectives
1 2
3 Research based feasibility
analysis, initial data collection.

Our approach is grounded in data-driven analysis,
creative design, and phased implementation to ensure the project meets the City of Fullertons goals to determine the feasibility of re-envisioning Wilshire Avenue as a Pedestrianized Downtown street.

Detailed and Estimated Proposed Objectives for Project (Plan to be reﬁned with City of Fullerton Staff)

1. Feasibility Assessment
• Conduct a comprehensive analysis of trafﬁc impacts, utilities, and emergency access requirements, leveraging our experience with similar street closure projects. • Identify key constraints and opportunities, including activation of under-utilized spaces and integration with existing residential alleyways and neighbourhood as well as existing infrastructure.

2. Conceptual Design Development
• Develop compelling designs for pedestrian pathways, bicycle lanes, outdoor commercial areas, and public art installations. • Incorporate placemaking methodologies, landscaping, lighting, urban furniture to create a welcoming and dynamic streetscape. • Propose phased implementation plans to accommodate budgetary and logistical considerations.

3. Economic Impact Analysis
• Utilize advanced pedestrian ﬂow and cellular data analysis to evaluate potential opportunities for and impacts on businesses and the downtown district with the proposed plan.
• Highlight beneﬁts to local commerce, tourism, and property values, ensuring the project supports long-term economic vitality.

4. Conduct a Strategic Place Making Pilot
• Based on initial ﬁndings and conceptual designs, we recommend conducting a potential pilot program during the course of the feasibility study and concept design, such a pilot may include lighter, faster, cheaper methodologies to placemaking and design to gather community feedback, input, measure data and create success metrics, such pilots may be shorter term in nature and provide evidence based ﬁndings to inform designs further.

5. Street Concept Visualizations, Renderings and Presentations • Design and provide high-quality renderings, including proposed site plans, and perspectives, to clearly communicate the vision and opportunities for Wilshire Avenue. • Prepare impactful presentation materials tailored to inform City Council and other stakeholders.

5. Collaboration with City Staff
• Engage with City staff, local businesses, and community members to ensure the project reﬂects diverse needs and priorities. • Attend regular meetings to present ﬁndings, reﬁne designs, and align on next steps, collaborate with Economic development, public works, trafﬁc division and ﬁre department throughout the project.

Conceptual designs, engage
stakeholders, pilot programming
for evidence based approach.

Final creative materials & designs.
implementation strategies,
staff and council Reports
PAGE 6

DESIGN OBJECTIVE APPROACH

PHASE TIMELINE

PAGE 8
PHASE 1

RESEARCH & FEASIBILITY STUDY
PHASE 2

CONCEPTS & PLACEMAKING PILOTING,

EVIDENCE BASE FOR STUDY
PHASE 3

FINAL CONCEPT MATERIALS AND REPORTS
3 MONTHS
6 MONTHS
3 MONTHS
ESTIMATED PROJECT budget
TBD by City Staff and Council
• Drawings, Renderings
• Concept Development,
Reﬁnements
• Site plans, Layouts
• Creative Materials
• Engineered Drawings
• Project Management
• Meetings, Report Creation
• Trafﬁc & Data Studies
• Placemaking, Pilots
Early 2025 through end of 2025
(estimated)

THREE MONTHS

SIX MONTHS

THREE MONTHS

ESTIMATED PROJECT COST
PHASES
Phase 1 - Research & Feasibility Study
Phase 2 - Design Conceptuals, Pilots, Stakeholder Data
Phase 3 - Final conceptuals, materials, plans and reports

ESTIMATED BUDGET
$ 245,000 - $290,000
$ 61,250 (Approx. 315 Hours)
$ 122,500 (Approx. 630 Hours)
$ 61,250 (Approx. 315 Hours)
$ 245,000 USD
Estimated rate based on 1,250
1,500 project hours.

PAGE 9

GENERAL SCOPE OF WORK PHASE TIMELINE BUDGET
places
our work
PAGE 7
PEDESTRIAN PLAZA |
DOWNtown san francisco
City Blocks newest project is in collaboration with Downtown SF partnership, in the heart of Downtown SF just off the historic embarcadero have collaborated to revitalize Robert Frost Plaza with City Blocks Urban Furniture customized to the unique location with a focus on terraces seat- ing this is a new destination for people to hang out and watch the cable cars at the end of the line before heading on to several other iconic tourist destinations.

PAGE 8
• Downtown gateway plaza revitalization in the heart of SF at market and california street
• Site layouts, plans and renderings
• Custom modular conﬁgurations with pocket blocks
• Matching brand colours with powder coating
• City Pong for an element of urban playfulness
In Vancouver’s South Granville Business Improvement District, a neglected city plaza was transformed into a vibrant community hub through a tactical urban intervention. The South Granville BIA partnered with Meanwhile to create a safer, more inviting space where pedestrians and cyclists could coexist seamlessly.

Previously closed to trafﬁc as part of Vancouver’s open streets program, the plaza was under-utilized, with no street furniture, unclear bike lanes, and few amenities despite its growing popularity with locals. The solution? A bold combination of community-driven street art and modular urban furniture.

To address safety and functionality, Meanwhile collaborated with local artists to design a striking asphalt mural that deﬁned bike and pedestrian zones. A community paint day turned this project into a shared effort, fostering local pride.

Meanwhile’s City Blocks Urban Furniture added planters, benches, and loungers to create inviting spots for relaxation, conversation, and even sunbathing.

With its new designation as an outdoor beverage zone, the plaza has evolved into a dynamic space for game nights and social gatherings—a true neighborhood destination that embodies the best of shared streets and community place-making. South Granville’s revitalized plaza now stands as a model for how thoughtful design can turn underutilized spaces into vibrant, people-focused urban centers.

PAGE 9
Pedestrian plaza |
granville & 14th Vancouver, bc
• City Blocks Urban Furniture: Pocket Blocks Benches & Planters & Urban Loungers • Entire City Block Asphalt Art Mural, Art Curation, Management & Community Paint Day • Pedestrian Plaza Revitalization
• Bike Lane Integration
• Site Plan Development,
Drawings & Renderings
pedestrian plaza |
Downtown Vancouver
Meanwhile partnered with Cadillac Fairview to refresh its plaza at 725 west Georgia in Downtown Vancouver, The plaza next to a busy skytrain station had just lost its anchor tenant amenity and needed a refresh for summer 2024.

Our client elected for pocket blocks for the ever changing ability to rearrange them and reconﬁgure seating options with Our pocket blocks benches and planters products.

PAGE 10
• Revitalized pedestrian plaza for our client who was in between tenants in space due to the exit of Nordstrom retail
• Selection of re-arrangeable pocket blocks for the plazas seating • Powder coated to match Vancouvers iconic evergreen tree line colour in Stanley Park • Customized pocket block seating conﬁgurations
• Temporary vendor cafe and vendor consulting
ART for everyone &
granville island PLAZAS
In a new partnership with Granville Island, City Blocks is bringing a series of art installations on urban furniture installations as part of an ongoing series to bring new public art and destination making amenities to the iconic Vancouver island.

PAGE 11
• Art for Everyone Artist Series | Street Furniture meets Street Art • Meanwhile partnered with 4 artists brining 4 new art pieces to life on Granville Island
• City Blocks Product Used: Low Line Lounger
• Artists: Pablo Zamudio, Ali Bruce, Rachel Rivera, Claire Ouchi

product family
and more new products launching
in January 2025...

PAGE 12
city blocks customization
• RAL K7 choose from over 200 colours
• Custom colours
• Artwork and patterns
• Anti Grafﬁti
• Standard materials are 5052 Aluminum and hot dip
galvanized steel
• Aluminum products may be ordered in heavyweight
options using hot dip galvanized steel
• Standard wood species are Brazilian ipe and kayu batu • Thermally modiﬁed wood species are thermally modiﬁed
ash and oak
• Composites and recycled materials are available upon
request
• City Blocks are modular and reconﬁgurable
• Pocket Blocks are available as both benches
and planters
• City Blocks product sizes may be customized
for speciﬁc project or location use
• Need help bringing an idea to life? We can assist with drawings, designs and renderings and environmental images • We have the capability to custom design, engineer and fabricate your concepts amd custom requests

POWDER COATING & FINISHES

PRODUCT MATERIALS PRODUCT SIZES

PRODUCT CUSTOMIZATIONS & IDEATIONS
PAGE 6

THANK YOU,
DAVID!
PAGE 10

City of Fullerton, Community & Economic Development Department Walk on Wilshire Concept Design &
Feasibility Analysis
Response to Request for Information (RFI)
December 23, 2024
4675 MacArthur Court
Suite 100
Newport Beach CA
92660
Tel 949. 863. 9434
Fax 949. 553. 1676
December 23, 2024
David Lopez
Senior Planner, Community & Economic Development
City of Fullerton
303 W. Commonwealth Ave.

Fullerton, CA 92832
Subject: Response to Request for Information (RFI) for Professional Services for Walk on Wilshire Concept Design & Feasibility Analysis
Dear Mr. Lopez,
Gensler is pleased to submit this proposal for Professional Services for Walk on Wilshire Concept Design & Feasibility Analysis, in response to your Request for Information (RFI) dated December 5, 2024.

We have put together an experienced consulting team that will leverage best practices, technical expertise, local knowledge, and lessons learned, to help the City of Fullerton evaluate the feasibility of expanding the Walk on Wilshire pedestrian plaza, develop preliminary conceptual designs and identify strategies for phased implementation, with the goal creating a vibrant, pedestrian and bicycle-friendly space that enhances economic vitality of Downtown Fullerton.

Gensler is a California-based planning and design firm, with over thirty years of working in Orange County. Our team has worked with many Southern California cities on streetscape projects with similar challenges, including the City of Santa Ana (South Main Street Vision Plan), City of Los Angeles (Hollywood Walk of Fame Master Plan), and City of Brea (Downtown Streetscape Improvements). Details of each of these projects are included in this proposal. A common thread from all these projects is how rethinking streets can revitalize cities, create healthy communities, and support sustainable mobility.

We are experienced working with in Fullerton, with completed projects for California State University (CSU) Fullerton and the Muckenthaler Cultural Center, and we are currently leading the Orangethorpe Transit Village Conceptual Study at the Fullerton Park & Ride facility for The Orange County Transportation Authority (OCTA), in partnership with the City of Fullerton.

This combination of transportation and development experience and expertise, along with established relationships in the community, makes Gensler ideally positioned to help the City of Fullerton analysze and maximize the opportunity of this project.

Most important in our offering, however, is our people. The team we have assembled benefits from being both locally-based (both our proposed Project Manager, Jaymes Dunsmore and Transportation Planning Lead, Tim Erney are Fullerton residents) and experienced leading similar projects. We know the timeline and budget are limited for this study, which is why their familiarity with the context and our team’s experience with similar projects will be valuable to the City of Fullerton.

Our proposed Project Manager, Jaymes Dunsmore, AICP, is a planner and urban designer with 15 years experience in both large-scale and community-oriented transportation projects; Jaymes is currently leading the Orangethorpe Transit Village Conceptual Study and previously lead the award-winning Santa Ana South Main Street Vision Plan and Hollywood Walk of Fame Master Plan.

Urban Design will be led by Jordan Kessler, AICP, who brings extensive experience designing high-quality public spaces that support community gathering and economic vitality. Completing the Gensler team is Midori Mizuhara, AICP who leads Gensler’s Public Engagement Lab and brings over 15 years of experience is focused on creatively engaging communities to shape equitable outcomes in their cities and neighborhoods, including leading outreach and engagement for the Orangethorpe Transit Village Conceptual Study and Beach Boulevard Corridor Study.

Our team includes Kittelson & Associates, who will provide transportation engineering, planning, and analysis services. Transportation planning will be led by Tim Erney, a certified transportation planner with more than 20 years of experience in transportation planning and engineering throughout California, including multiple projects with Gensler in Orange County.

In the pages that follow, we invite you to acquaint yourselves with Gensler, our team, and our relevant experience. We appreciate your review and consideration of our submission and hope that it conveys the depth of our capabilities and interest in the Walk on Wilshire Concept Design & Feasibility Analysis, and our eagerness to work with you.

If you have any questions about the information provided, please feel free to contact me or our proposed Project Manager, Jaymes Dunsmore. We look forward to hearing from you.

Thank you,

Dylan Jones, AIA Jaymes Dunsmore, AICP
Principal Senior Associate/Project Manager
(213) 243-8838 (213) 327-3105
[email protected] [email protected]

WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 1

Project Understanding
& Approach
We understand that the City of Fullerton (City) is seeking professional design assistance to:
• Evaluate the feasibility of expanding the Walk on Wilshire pedestrian plaza to extend from Malden Ave. to Harbor Blvd.; • Develop preliminary conceptual designs for the expanded pedestrian plaza; and
• Identify strategies for phased implementation.
with the goal a vibrant, pedestrian and bicycle-friendly space that enhances economic vitality of Downtown Fullerton.

We understand that design concepts for the proposed
expanded pedestrian plaza will need to balance a range of considerations, including:
• Community desire for outdoor seating and dining space • Business concerns regarding access and visibility
• Bicycle access, ensuring connectivity with Wilshire Bike Boulevard to the east and west
• Parking access for both public parking (located north and south • of Wilshire Ave) and Villa del Sol parking area
• Emergency vehicle access
• Service access for businesses
• Utility access
• Uses and programming
• Landscaping, Furnishings and Amenities
Finally, we understand the City is seeking an expedited timeframe for initial analysis and design concepts, in order to facilitate informed decision making by the City Council. Therefore, we propose a flexible, phased approach, with the first phase focused on initial Feasibility Analysis and Conceptual Design, with the goal of developing up to three feasible initial design concepts for presentation to the City Council approximately four weeks.

The scope and schedule for the following phase(s) would be determined by the direction provided by the City Council.

PHASE 1:

Initial Feasibility Analysis and
Conceptual Design
For Phase 1, we propose a streamlined approach, structured around two (2) workshops, to allow for collaboration,
presentation and discussion of in-progress deliverables, and real- time feedback.
• Workshop 1: Site Visit / Initial Feasibility Analysis • Workshop 2: Initial Design Concepts
Workshops will include the project study team, City staff, and other stakeholders as the City determines appropriate. Workshop 1 will be conducted in-person along with an initial site visit.

Workshop 2 will be conducted virtually using an online meeting platform provided by Gensler.

TASK 1. FEASIBILITY ANALYSIS

1.1 Project Start-Up
Following Notice to Proceed, Gensler will meet with the City Project Manager (PM) for a Pre-Kick-Off Call. The purpose of this meeting is to review and confirm the project scope and schedule, data needs, and schedule the two workshops included in this phase of work.

1.2 Initial Feasibility Analysis
The Gensler team will evaluate the feasibility of up to five (5) potential scenarios for converting Wilshire Avenue into a pedestrian-only street. Potential scenarios may include:
• Expansion of Walk on Wilshire pedestrian plaza from Malden Ave. to Harbor Blvd., with provision for bicycle and emergency vehicle access.
• Expansion of Walk on Wilshire pedestrian plaza from Malden Ave. to Harbor Blvd., with provision for bicycle and emergency vehicle access and limited vehicular access from Malden Ave to maintain parking access (one-way eastbound travel), with potential on-street parking/loading zone on the south side of the street.
• Expansion of Walk on Wilshire pedestrian plaza from Malden Ave. to Harbor Blvd., with provision for bicycle and emergency vehicle access and limited vehicular access from Harbor Blvd to maintain parking access (one-way westbound travel), with potential on-street parking/loading zone on the north side of the street.
• Shared-street concept with pedestrian/bike priority from Malden Ave. to Harbor Blvd, traffic calming measures, and vehicle access permitted.
• Time-based pedestrian plaza, with Wilshire Ave closed to vehicles from Malden Ave. to Harbor Blvd. at certain hours, but vehicular access allowed at other times.

For each of these scenarios, Gensler will evaluate impacts to:
• Pedestrian access and circulation
• Bicycle access and circulation
• Vehicular access and circulation
• Emergency access
• On-street parking supply
• Off-street parking access (including access to public parking areas located north and south of Wilshire Ave. and Villa del Sol parking)
• Utilities
Note: Initial Feasibility Analysis will be based on site visit observations and review of data provided by the City; traffic, parking and pedestrian counts are not included; surveying is not included.

Geotechnical investigations, evaluation of sub-surface or hidden conditions is not included.

The Gensler team will document initial analysis findings to be presented as part of Workshop 1 (Task 1.3) and included in the Summary Presentation to City Council (Task 2.4).

The Gensler team will document initial analysis findings to be included in the Summary Presentation to City Council (Task 2.4).

1.3 Workshop 1/ Initial Site Visit
As part of Task 1, Gensler will meet with the City PM and other City stafffor an Initial Site Visit and Existing Conditions Workshop. The purpose of this workshop is to review and confirm background information, existing site conditions, opportunities, constraints and project goals.

1.4 Stakeholder Engagement (Optional)
If requested, Gensler will conduct engagement with project stakeholders, potentially including business owners located within the project area and relevant advocacy groups, such as Save Walk on Wilshire. Stakeholder engagement may include one-on-one meetings with individual stakeholders, and/or an in-person workshop following the format described in Task 1.3.

Deliverable(s):
• Summary of Initial Feasibility Analysis Findings
• Facilitation of Workshop 1 (in-person), including preparation of agenda, workshop materials, and documentation of outcomes.

TASK 2. CONCEPTUAL DESIGN

2.1 Initial Design Concepts
Gensler will develop up to three (3) initial Design Concepts, illustrating different ways of achieving the project goals identified in Task 1. Concept Site Design Alternatives will represent a range of scenarios,
For each Design Concept, Gensler will prepare the following:
• Illustrative site plan
• Plan diagram(s) illustrating site access, circulation, parking, and open space, and utilities.
• Concept/sketch rendering
• As part of this task, Gensler will identify potential strategies for phased implementation.

Gensler will present initial Design Concepts and implementation strategies as part of Workshop 2 (Task 2.3).

2.2 Economic Impact Overview
Gensler will conduct a high-level literature review of the economic impact(s) of pedestrian plaza street conversion projects. Findings will be shared as part of Workshop 2 and incorporated in a summary presentation developed as part of Task 2.4.

2.3 Workshop 2
Gensler will meet with the City PM and other City staff or stakeholders identified by the City, to present the initial Design Concepts and implementation strategies from Task 2.1 and Economic Impact Overview from Task 2.2. Feedback provided by the City during this workshop will be incorporated in a summary presentation developed as part of Task 2.4.

2.4 City Council Presentation
Gensler will update the initial Design Concepts to incorporate feedback received from the City and other stakeholders as part of Workshop 2, prepare a summary presentation for the City Council.

WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 32 Gensler Deliverable(s):
• Initial Design Concepts (up to 3), including illustrative plans, diagrams, and sketch renderings.
• Facilitation of Workshop 2 (virtual), including preparation of agenda, workshop materials, and documentation of outcomes.
• Summary Presentation to City Council
Phase 1 Schedule
The schedule for this initial phase is anticipated to be four (4) weeks, not including City Council presentation and review and optional tasks.

The following draft schedule illustrates projected completion based on a start date of January 6, 2025.

Task Description Projected Completion

1.1 Project Start-Up Week of 1/6/2025

1.2 Initial Feasibility Analysis Week of 1/13/2025

1.3 Workshop 1 / Initial Site Visit Week of 1/13/2025

2.1 Initial Design Concepts Week of 1/20/2025

2.1 Economic Impact Overview Week of 1/20/2025

2.3 Workshop 2 Week of 1/27/2025

2.4 City Council Presentation Week of 2/3/2025

Phase 2:

Design Development, Economic Impact
Analysis and On-Going Coordination
Our approach to Phase 2 will be determined by the direction provided by the City Council. Based on City Council direction, in Phase 2 we could:
• Revise or refine one or more of the Conceptual Design Alternatives • Develop additional Conceptual Design Alternatives
• Advance one or more of the Conceptual Design Alternatives, including development of
Optional Services
Design Development (Optional)
If requested, the Gensler team will refine the Initial
Design Concepts developed in Task 2 based on the
direction by the City Council. As part of this task,
Gensler will prepare site plans, sections, elevations,
and perspectives as necessary to illustrate the
design intent of the refined Design Concepts.

For each Design Concept, Gensler will prepare
visualizations, including photorealistic or sketch
renderings, and presentation materials.

Cost Estimates (Optional)
If requested, the Gensler team will prepare rough
order-of-magnitude (“ROM”) cost estimates
for one or more of the Conceptual Design
Alternatives. The ROM cost estimates will also
include key backup and other details regarding
quantity and unit price breakdown of cost line
items, which may include materials, utilities, labor,
and contracted services.

Economic Impact Analysis (Optional)
If requested, the Gensler team will assess potential
benefits and impacts on businesses and the
commercial district. Complete necessary data
collection and assessment of publicly available
information or pedestrian cellular data to
accomplish this task.

Traffic Analysis (Optional)
If requested, Gensler’s subconsultant, Kittelson, will conduct a traffic analysis to determine the potential circulation effects of the advanced Conceptual Design Alternatives. To support this effort, Kittelson will review historic counts provided by the City, plus conduct new counts at key intersections along Harbor Blvd., Malden Ave, Wilshire Ave., and Amerige Ave.

This data will be used to determine the number of vehicles affected by the Walk on Wilshire project and whether
implementation of any of the Conceptual Design Alternatives would negatively impact intersection operating conditions.

Measures to reduce any impacts, such as intersection
restriping, traffic signal timing/phasing changes or improved wayfinding, will be explored and recommended. In addition, Kittelson will review recent accident data to determine if the Walk on Wilshire or any of the Conceptual Design Alternatives would result in increase in severe injury rates to pedestrians and bicyclists.

Parking Analysis and Management Plan (Optional)
If requested, Gensler’s subconsultant, Kittelson, will conduct a parking study to determine current parking conditions in the study area. This would include counts of existing public and private parking spaces and their regulations (i.e., meters, time limits, restrictions) plus occupancy during peak periods. For each Conceptual Design Alternative, Kittelson will estimate the number of parking spaces that would be affected and calculate the net change in parking conditions. Based on this information, Kittelson will develop a parking management plan framework that looks at the parking space supplies and regulations, and recommends changes and enhancements
to improve overall parking conditions. Potential strategies may include modifications to time limits to encourage higher turnover, remote parking for employees, shared parking, and improved wayfinding.

In addition, Kittelson will review the access and circulation to the public and private off-street parking lots that would have driveways impacted by the Conceptual Design Alternatives and determine if any modifications would be needed to
maintain operations.

Public Outreach & Engagement Support (Optional)
If requested, the Gensler team will provide support for public outreach and engagement, including development and
distribution of project communications materials (project information sheet, text and graphics), facilitation of digital engagement (such as development of a project webpage,
online survey, social media strategy and posts), and/or organization and facilitation of outreach events (such as pop- up outreach at existing City or community events, or project- specific open house).

On-Going Collaboration with City Staff (Optional)
If requested, the Gensler team will provide on-going
collaboration and support to City staff, including attending meetings to discuss findings, refine designs, and provide guidance as requested.

Phase 2 Schedule
The schedule tasks beyond Phase 1 will be
determined based on the tasks requested and
direction provided, by City Council.

WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 54 Gensler City of Fullerton
Walk on Wilshire Concept Design & Feasibility Analysis
Hours Am ount Hours Am ount Hours Am ount
D irect Labor:

Gensler
Principal/ Design Director $350 2 $700 2 $700 4 $1,400
Project Manager $225 16 $3,600 24 $5,400 40 $9,000
Sr. Urban Designer $200 12 $2,400 24 $4,800 36 $7,200
Urban Planner / Designer $175 48 $8,400 72 $12,600 120 $21,000 Gensler Subtotal 78 $15,100 122 $23,500 200 $38,600
Kittelson - Traffic & Transportation Planning
Senior Principal $335 4 $1,340 4 $1,340 8 $2,680
Transportation Engineer/Planner $220 10 $2,200 6 $1,320 16 $3,520 Analyst $170 12 $2,040 8 $1,360 20 $3,400
Graphics / GIS $130 4 $520 4 $520 8 $1,040
Sub Contractor Subtotal 30 $6,100 22 $4,540 52 $10,640
Firm-Fixed Price Total $21,200 $28,040 $49,240
Cost Categories Ho urly
Rate
TASK 1 TASK 2
Total Feasibility
Analysis
Conceptual Design
Development
Cost Breakdown
Gensler’s Fee Proposal is based upon our Scope of Services provided herein and includes the general assumptions put forth in the RFP from the City of Fullerton. We look forward to learning more about your project and tailoring the fee to best meet your aspirations and vision for Walk on Wilshire.

Additional Services
For any services that Gensler may provide outside of the basic scope of services, Gensler will be compensated on an hourly billing rate basis. Work will not commence without prior authorization from the City of Fullerton. The hourly rates for key personnel are in the above Cost Breakdown. Hourly billing rates are published and apply to all of our projects. Rates are reviewed annually based upon an assessment of the market value of the position/function.

WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 76 Gensler

PUBLIC PARKING

PUBLIC PARKING P
P

EXISTING PLAZA

MALDEN AVE

HARBOR BLVD

WILSHIRE AVE
ALLEY
ALLEY

WHITING AVE

AMERIGE AVE
Existing Conditions

PUBLIC PARKING

PUBLIC PARKING P
P

EXISTING PLAZA

MALDEN AVE

HARBOR BLVD

WILSHIRE AVE
ALLEY
ALLEY

WHITING AVE

AMERIGE AVE
Scenario 1 Extended pedestrian plaza.

PUBLIC PARKING

PUBLIC PARKING P
P

EXISTING PLAZA

MALDEN AVE

HARBOR BLVD

WILSHIRE AVE
ALLEY
ALLEY

WHITING AVE

AMERIGE AVE
Scenario 2 Extended pedestrian plaza with half-block one-way vehicular access (eastbound).

PUBLIC PARKING

PUBLIC PARKING P
P

MALDEN AVE

HARBOR BLVD

WILSHIRE AVE
ALLEY
ALLEY

WHITING AVE

AMERIGE AVE
Scenario 3 Extended pedestrian plaza with one-way vehicular access (westbound).

PUBLIC PARKING

PUBLIC PARKING P
P

EXISTING PLAZA

MALDEN AVE

HARBOR BLVD

WILSHIRE AVE
ALLEY
ALLEY

WHITING AVE

AMERIGE AVE
Scenario 4 Shared street pedestrian plaza/vehicular access.

PUBLIC PARKING

PUBLIC PARKING P
P

EXISTING PLAZA
Vehicle Access at Designated Hours Only

MALDEN AVE

HARBOR BLVD

WILSHIRE AVE
ALLEY
ALLEY

WHITING AVE

AMERIGE AVE
Scenario 5 Extended pedestrian plaza with time-restricted vehicular access.

Potential Scenarios
WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 98 Gensler Plaza
• Outdoor Dining
• Landscaping
• Lighting
Parking Access
Parking Access
Shade Trees
Pedestrian Promenade
• Outdoor Dining
• Landscaping
Art Opportunity
Gateway Element /
Art Opportunity
Gateway Element /
Art Opportunity
Shared Street
Bike Access
Pick-Up/Drop-Off
What if...

This birdseye view illustrates
some of our initial ideas for
re-imagining Wilshire Avenue
as a vibrant, pedestrian and
bicycle-friendly space that
enhances economic vitality
of Downtown Fullerton.

It is provided as an example
of our design thinking. If
selected, we will work with
the City of Fullerton and
stakeholders to evaluate
the feasibility of various
scenarios for reconfiguring
Wilshire Avenue, develop
preliminary conceptual
designs and identify
strategies for phased
implementation, as described
in our project approach.

WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 1110 Gensler Cities + Urban Design
at Gensler
We believe that thoughtful design connects
nature, technology, and people while planning for
resilience in a changing world. The places we create
are rooted in local culture and act as a catalyst
for socially sustainable urban transformation. Our
multidisciplinary team helps shape people-centered
urban experiences and mobility solutions for clients
across the public and private sectors. From new cities
to urban districts to individual blocks, we design places that connect people. Our urban design plans balance
public realm, vertical development, and complex urban
systems. We work with developers, public agencies,
non-governmental organizations, and institutions at
all stages, from vision plans and feasibility studies to entitlements and implementation.

At Gensler, the value of our work stems from its
positive impact on the human experience. We are
a dynamic and collaborative design firm uniting
creativity, research, and innovation to solve complex
problems for our clients. Our work challenges
conventional ideas about architecture and the built
environment. We aren’t just designing buildings —
we are reimagining cities and places that make a
difference in people’s lives. Everything we do is guided by our mission: to create a better world through the
power of design.

Cities + Urban Design
Gensler believes thoughtful and strategic design
can create memorable and uplifting places that can
also nurture community and connect people to their
urban context and produce an economic rebirth
all at once. Transformation can begin by redefining
physical streetscape. This will enhance physical and
mental well being for visitors and residents alike. From simple, obvious actions related to street furnishings,
public art, trees and landscape to more complex
interventions involving zoning, street facade design
and pedestrianized or shared streets, many ideas can
be explored and options created.

It is off this linear organization already in place where one would start to conceive of other opportunities
for pedestrian engagement and movement. Such
opportunities could be temporary art installations,
places for live performances, sidewalk dining, zones
for alternative modes of transport, rest stops, charging stations, and digital newsstands.

The street is for everybody—it is primarily and
foremost for pedestrians. Engaging the pedestrian
happens at many levels and at many scales of
movement.

Understanding these various levels and scales is the
key to providing the opportunity for good pedestrian
experiences. For the pedestrian to intuitively
comprehend where different activities can take
place requires visual cues and markers of different
scales. Landscape, seating, activity zones, graphics,
lighting, and various other streetscape elements all
form the palette of such markers. Proper design and
choreography of this palette into recognizable spatial
patterns is the responsibility of design and when done
successfully provides a soft definition to the form of
the street, transforming it into a public platform
for multiple players to share.

WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 1312 Gensler WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 1514 Gensler South Main Street
Vision Plan
Santa Ana, CA
Gensler began working with the City of Santa Ana through our firmwide Initiative: “Redefining the Town Square”, which aimed to apply our creative talents to redefining community-supporting places in the cities in which
From initial research, through concept design and
the final presentation of our findings, Gensler
worked with the City of Santa Ana, stakeholders
and the Santa Ana Merchants Association on a
revitalization study for South Main Street. This
initial research study led to allocated funding to
help make this vision become a reality.

Riddled with vacant big box stores and empty
parking lots, the existing street lacks walkability
and character. In an effort to revitalize this
corridor, Gensler has developed a master plan
to create a new heart in the center of Orange
County. Rerouting traffic to reduce flow will make
the streets more walkable. Widened, landscaped
sidewalks and newly updated storefronts will create
character and curb appeal. Plazas filled with water
features, public art, and eateries will create a sense
of intimacy for Main Street. After meeting with
the community, the concept of a “Cultural Trail”
was developed that celebrates the art, history,
and people that give South Main Street it’s unique
identity and connect the neighborhoods along the
corridor with physical and visual linkages.
1,019,000 sq ft
Completed 2016
Services Provided
Master Planning
Visioning
Community Outreach
and Facilitation
Awards
AIA of Orange County, 2017
Client Reference
Marc Morely
Economic Development
Specialist
City of Santa Ana
(714) 647-6588
[email protected]

City of Santa Ana
53 53
Bishop Street
Pine Street
Chestnut Street

HENINGER PARK

EASTSIDE
1 2
Segment 1 First Street to Cubbon Street

NEIGHBORHOOD CONNECTION

COMMERCIAL AMENITIES

COMMUNITY AMENITIES

TRANSIT STOP

POTENTIAL DEVELOPMENT SITE
0' 250'
Scale 1” = 250’-0” at 11” x 17”
N
Figure 4.4 Focus Areas 1 & 2
66 SOUTH MAIN STREET VISION PLAN FINAL REPORT4.0 PLANNING APPROACH

CITY OF SANTA ANA

SOUTH MAIN STREET VISION PLAN
LA VISIÓN DE SOUTH MAIN STREET
WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 1716 Gensler South Main Street Vision Plan La Visión de South Main Street Planning Options Report
December 31, 2015
55SOUTH MAIN STREET VISION PLAN FINAL REPORT 3.0 COMMUNITY OUTREACH

CITY OF SANTA ANA

SOUTH MAIN STREET VISION PLAN
LA VISIÓN DE SOUTH MAIN STREET
Pine Street
Walnut Street Camile Street
First Street Myrtle Street
Chestnut Avenue
Bishop Street
Richland Street
Hobart StreetOxford StreetOld MacFadden Avenue
Cubbon Street
Beverly Place
St. Andrew PlaceStanford St.

Pomona Street
Highland Street
Beverly Place / Cubbon Street
MacFadden Avenue Russell Avenue Wilshire Avenue Borchard Avenue Edinger Avenue Stanford Street
Berkeley St.Pomona St. Occidental St.

Commercial Street
Warner Avenue
Broadway Place
Anahurst Place
St. Gertude Place
TAXTAX
TAX99¢
TAX
TAXa bc
99¢
TAX

TAXTAXTAXTAX
99¢
Segment 1 First Street to Cubbon Street
Segment 2 Cubbon Street to Stanford Street
Segment 3 Stanford Street to Warner Avenue
0' 250'
Scale 1” = 250’-0” at 11” x 17”
N
Pine Street
Walnut Street Camile Street
First Street Myrtle Street
Chestnut Avenue
Bishop Street
Richland Street
Hobart StreetOxford StreetOld MacFadden Avenue
Cubbon Street
Beverly Place
St. Andrew PlaceStanford St.

Pomona Street
Highland Street
Beverly Place / Cubbon Street
MacFadden Avenue Russell Avenue Wilshire Avenue Borchard Avenue Edinger Avenue Stanford Street
Berkeley St.Pomona St. Occidental St.

Commercial Street
Warner Avenue
Broadway Place
Anahurst Place
St. Gertude Place
TAXTAX
TAX99¢
TAX
TAXa bc
99¢
TAX

SOUTH MAIN STREET VISION PLAN FINAL REPORT

CITY OF SANTA ANA

SOUTH MAIN STREET VISION PLAN
LA VISIÓN DE SOUTH MAIN STREET
27 Figure 5.2 Overview of Proposed Improvements
1a
1b
2a
2b
3 4a
4b
5 6a
95SOUTH MAIN STREET VISION PLAN FINAL REPORT 5.0 DEVELOPMENT SCENARIOS

CITY OF SANTA ANA

SOUTH MAIN STREET VISION PLAN
LA VISIÓN DE SOUTH MAIN STREET

WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 1918 Gensler City of Los Angeles Bureau of Engineering
Hollywood Boulevard Walk of Fame
Streetscape Master Plan
Hollywood, Los Angeles, CA, USA
Gensler worked with the City of Los Angeles to
reimagine the Hollywood Walk of Fame, an iconic
landmark that attracts millions of visitors from
around the world every year. Guided by the concept
that the street is for everyone — those who live,
work, and visit Hollywood — Gensler envisioned a
new streetscape plan. The Walk of Fame today is
a contested space, with insufficient space for the
millions of people who visit every year. Seventy
percent of the existing space along Hollywood
Boulevard is dedicated to vehicular use, with just
thirty percent available for everything else. Along
the limited existing sidewalk today, pedestrians,
tourists, vendors, and performers compete for
space with necessary infrastructure, including
street furnishings, street lighting, landscaping,
signage, bicycle parking, scooter parking, as well as
other uses. Not surprisingly, the star attraction—the
Walk of Fame—gets lost in the clutter.

Designed to expand previously limited sidewalk
access and create an enhanced pedestrian
experience, the streetscape plan flips the ratio of
space allotted for people versus space for vehicles
— more than doubling space available for residents
and visitors. By expanding the sidewalk and
creating new event plazas, the iconic Hollywood
destination activates new pedestrian spaces with
amenities that provide places to eat, play, watch,
perform, and rest.

The plan transforms the revitalized Hollywood
Boulevard into a complete street that supports
a range of transportation modes, enhances
pedestrian safety and accessibility through a
variety of sidewalk, crosswalk, and intersection
improvements, and provides lanes for bicyclists,
scooters, and other slow-speed mobility options.

Upon completion of the concept master
plan in 2020, Gensler worked with the City
of Los Angeles to secure funding and move
towards implementation. With construction
anticipated to begin in 2025, Gensler is currently
leading advanced design for the first phase of
implementation, including quick-build streetscape
improvements funded by LA Metro’s Active
Transportation Program.

1.3 miles
Concept Master Plan
Completed 2020

Phase I Implementation
Ongoing
Services Provided
Visioning
Urban Design
Stakeholder Engagement
Community Outreach
and Facilitation
Implementation
Construction
Documentation
Awards
American Institute of
Architects (AIA) Los
Angeles Design & NEXT
Awards Winner for Public
Spaces, 2021
American Planning
Association (APA) Los
Angeles Planning Award
of Excellence in Urban
Design, 2020
Souther California
Development Forum
(SCDF) Design Awards
Citatation Award for
Urban Design, 2020
Westside Urban Forum
(WUF) Design Awards
Citation Award for
Public/Open Space, 2020
Client Reference
Nur Malhis, PE, CCM, ENV
Principal Civil Engineer
City of Los Angeles, Bureau
of Engineering, Street
Improvement Division
(213) 485-47371149
[email protected]
Gensler is working with the City of Los Angeles to reimagine the Hollywood Walk of Fame, an iconic landmark that attracts millions of visitors from around the world.
15’ 7.5’ 12.5’ 10’ 10’ 10’ 12.5’ 15’7.5’
P P
100’
70%
space for cars
30%space for people
15’ Existing 15’ Existing
25’ 3’ 11’ 10’ 11’ 25’6’ 6’3’
BIKE
LANE
BIKE
LANE
100’
30%
70%
and a vision for the master plan
Provide
More
Space
for
People!
Existing Proposed
space for carsspace for people
City Department Presentation
December 15, 2020

HOLLYWOODHOLLYWOOD

WALK OF FAME MASTER PLAN
WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 2120 Gensler

WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 2322 Gensler /gid00036/gid00042/gid00053/gid00058/gid00001/gid00048/gid00039/gid00001/gid00056/gid00038/gid00052/gid00053/gid00001/gid00041/gid00048/gid00045/gid00045/gid00058/gid00056/gid00048/gid00037 /gid00036/gid00042/gid00053/gid00058/gid00001/gid00048/gid00039/gid00001/gid00056/gid00038/gid00052/gid00053/gid00001/gid00041/gid00048/gid00045/gid00045/gid00058/gid00056/gid00048/gid00037 /gid00035/gid00038/gid00055/gid00038/gid00051/gid00045/gid00058/gid00001 /gid00036/gid00038/gid00047/gid00053/gid00038/gid00051
/gid00046/gid00038/gid00045/gid00051/gid00048/gid00052/gid00038 /gid00049/gid00045/gid00034/gid00036/gid00038
/gid00052/gid00048/gid00039/gid00042/gid00053/gid00038/gid00045 /gid00035/gid00038/gid00055/gid00038/gid00051/gid00045/gid00058/gid00001/gid00035/gid00045/gid00055/gid00037 /gid00048/gid00034/gid00044/gid00056/gid00048/gid00048/gid00037/gid00001/gid00034/gid00055/gid00038 /gid00051/gid00048/gid00052/gid00038/gid00056/gid00048/gid00048/gid00037/gid00001/gid00034/gid00055/gid00038 /gid00056/gid00034/gid00051/gid00042/gid00047/gid00040/gid00001/gid00034/gid00055/gid00038 /gid00056/gid00042/gid00045/gid00045/gid00048/gid00054/gid00040/gid00041/gid00035/gid00058/gid00001/gid00034/gid00055/gid00038 /gid00051/gid00048/gid00046/gid00034/gid00042/gid00047/gid00038/gid00001/gid00052/gid00053 /gid00052/gid00034/gid00047/gid00053/gid00034/gid00001/gid00046/gid00048/gid00047/gid00042/gid00036/gid00034/gid00001/gid00035/gid00045/gid00055/gid00037 /gid00035/gid00038/gid00055/gid00038/gid00051/gid00045/gid00058/gid00001/gid00035/gid00045/gid00055/gid00037 /gid00036/gid00055/gid00052
~4,745 FT /parenleft.cap.89 MILES/parenright.cap
/gid00018/gid00017/gid00001/gid00046/gid00042/gid00047
/gid00056/gid00034/gid00045/gid00044
/gid00025/gid00001/gid00046/gid00042/gid00047
/gid00056/gid00034/gid00045/gid00044
North La Cienega Boulevard Urban
Streetscape Revitalization
Los Angeles, CA
The new North La Cienega celebrates its tactile design legacy and invites new audiences to explore, discover, and gather. Gensler was commissioned by the North La Cienega Business Improvement District to re imagine a roughly one-mile stretch of retail focused urban streetscape bordering West Hollywood and Beverly Hills.

North La Cienega, like many local neighborhoods, is
shifting and evolving to meet the market demands
of new demographics, businesses, and regional
draws. How can this iconic corridor, well-known for
its design and decorative arts culture, welcome a
new future where visitors not only come to shop
and peruse, but also dine, meet friends, explore,
and experience something new? Revisioning the
North La Cienega streetscape strives to not only
support and enhance local business activity, but
also create a rich destination to all who live, work,
and play on and around this unique corridor.

Gensler’s targeted urban design and public realm
design concepts included strategically widening
sidewalks to allow for enhanced landscaping,
public art, and spill out dining from local ground
floor retail, creating a vibrant atmosphere for
pedestrians.

Completed 2019
Services Provided
Streetscape Design
Public Realm
Stakeholder Outreach
Client Reference
Philip Stites
North La Cienega Business
Improvement District
[email protected]
Justin Siplin
North La Cienega Business
Improvement District
[email protected]
North La Cienega Business Improvement District (NLACBID) WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 2524 Gensler

MELROSE EVENT PLAZA
SPECIAL EVENT + DINING PLAZA

EMBEDDED EVENT INFRASTRUCTURE
45 ANGLE-IN PARKING SPACES

IMPROVED PEDESTRIAN EXPERIENCE

ROTATING ART INSTALLATION

SAFE CONNECTIONS TO MELROSE AVE
EXPANDED SIDEWALKS & PARKING INSTALLATION PLAZA + GATEWAY

COMMERCIAL - 22,000 SF

LAWN, PLAY SPACE, SEATING
RESIDENTIAL - 162 UNITS RESIDENTIAL - 277 UNITS
280 BELOW GRADE SPACES

COMMUNITY PLAZA
OCTA PARKING - 177 SPACES 80 AT GRADE SPACES
2 3
1 1
3 2
Orangethorpe Ave.

Auto Center Dr.

Campus Dr.
0' 100' 250'
Magnolia Ave.

Fullerton Park & Ride TOD Master Plan /
Orangethorpe Transit Village
Fullerton, CA
Gensler is leading development of a master plan to transform the OCTA Fullerton Park and Ride facility into a transit-supportive mixed-use development with neighborhood retail, offices, housing, and community-oriented open space.

The project vision is centered on five key elements:
• Transit-Supportive Mixed-Use Development
• Enhanced Transit and Park and Ride Facilities
• Improved Transit Rider Experience
• Increased Access to Sustainable Mobility
• Community Pride and Sense of Place
This vision is reflected in a new name for the
project site: the Orangethorpe Transit Village,
reflecting the historic name of the community,
highlighting the mobility options today, and
representing the future of the site as a mixed-
use village, with housing, shops, services and
community space.

As part of the project, Gensler led an inclusive
Project Area
9 Acres
Projected Completion
June 2025
Services Provided
Site Analysis
Master Planning
Conceptual Architectural
Design
Outreach & Engagement
Visualizations
Client Reference
Angel Garfio, M.U.P.

Orange County
Transportation Authority
(OCTA), Long-Range
Planning & Corridor Studies
Transportation Analyst
(714) 560-5822
[email protected]
community outreach process that included multiple
in-person workshops, pop-up events, and digital
communications, engaging over 500 community
members.

Gensler developed three conceptual site design
alternatives based on the community input
provided, illustrating different ways of achieving
the project vision. Together site design alternatives
represent a range of development scenarios,
informed by a market assessment and community
aspirations.

Orange County Transportation Authority (OCTA)
WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 2726 Gensler WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 2928 Gensler Downtown Streetscape
Improvements
Brea, CA
Performance requirements for the work required
minimal maintenance, simple to complex
designs, integration of a regional color palette,
and investigation of themes pertinent to Brea’s
history of ‘Oranges, Oil, and Opportunity’. The
application is heat activated thermoplastic, a
technology preferred for its color integrity, ease
of application and maintenance, and relative
low cost. The preferred design is abstracted into
repetitive patterns and applied in 2’ x 3’ numbered
sheets over the span of 2 days. The Life span of the
application is guaranteed for more than 10 years.

After 20 years of success with a simple geometric grid pattern incised in the pavement, The City of Brea retained Gensler to redesign the intersection at the corner of Brea Boulevard and Birch Street, the heart of the downtown.

Completed 2019
Services Provided
Urban Design
Stakeholder Engagement
Community Outreach
Client Reference
Jason Killebrew
Deputy City Manager
City of Brea
Community Development
Director
(714) 990-7600
[email protected]
1 Crosswalk Graphic Concepts
SEPTEMBER, 2019

DOWNTOWN BREA INTERSECTION
DRAFT
18 SUMMARY
Option 1
Option 3
Option 6
Option 2A
Option 4
Option 7
Option 2B
Option 5
Option 8
DRAFT
6 NATURE | LANDSCAPE
HILLSIDE: Mix of built and natural features | Curving / jagged lines | Strong color DRAFT
6 NATURE | LANDSCAPE
HILLSIDE: Mix of built and natural features | Curving / jagged lines | Strong color DRAFT
7 HISTORY
OIL FIELD: Contrast | Black & white | Vertical & horizontal | Repetitive DRAFT
7 HISTORY
OIL FIELD: Contrast | Black & white | Vertical & horizontal | Repetitive DRAFT
City of Brea
Traffic & Transportation Planning
at Kittleson & Associates, Inc.

Subconsultant Partner
Kittelson & Associates, Inc. (Kittelson) provides
comprehensive transportation engineering,
planning, and research services to government and
private organizations. Founded in 1985, Kittelson
is composed of over 380 skilled professionals and
national experts across 27 offices, including our
Southern California headquarters in the City of
Orange. Kittelson’s traffic engineering experience
includes conducting site-specific traffic engineering
and impact studies; generating traffic signal timing
for arterials and networks; analyzing advanced
traffic control systems; and performing transit
operations analyses, like evaluating bus and rail
operations. Kittelson provides professional support
during all stages of a development project. From
early in the site analysis process through approval
and construction, Kittelson is committed to
providing clients with creative solutions and quality
products.

Kittelson’s design experience includes preparing
plans and specifications for traffic signal and
roundabout installations; implementing street
lighting, signing, pavement marking, and
channelization improvements; and overseeing
temporary protection and traffic control during
construction. Kittelson also develops and
evaluates scaled design alternatives for collectors,
arterials, freeway systems, and interchanges
while accounting for geometric, operational, and
performance-related issues.

City of Fontana Downton Core Project
Kittelson developed a circulation plan that included
substantial modifications to the downtown area and prepared a transportation analysis for the proposed Downtown Core Project. The downtown area includes retail, restaurant, office, and service uses, plus is adjacent to the Fontana Metrolink Station and City Hall. Overall, the project consisted of implementing transit-oriented development principles and changes to parking and an enhanced bike and pedestrian
network to invigorate redevelopment and encourage a mixed- use environment. The work was conducted in partnership with multiple city agencies and departments.

A key element of the plan was the proposal to
reduce the number of travel lanes (road diet)
or close Sierra Avenue, the main roadway, to
vehicular travel to establish a new pedestrian
plaza. Kittelson conducted traffic diversion
analysis, using the regional travel demand
model, to determine the effect of lane changes
on vehicular travel patterns. Based on these
results, Kittelson created conceptual designs
to accommodate the substantial amount of
traffic, bicycle and pedestrian activity in the
area, while considering constraints with the
available roadway right-of-way and access to
businesses. In addition, Kittelson conducted
technical analysis including intersection and
roadway operations and VMT estimates,
to determine the potential for secondary
effects of changes to the roadways. Kittelson
also prepared conceptual plans for several
concepts, including roundabouts at key
intersections, angled and parallel parking
configurations, and multiple bike and transit
facility configurations.

WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 3130 Gensler

DYLAN JONES
AIA
Principal

TIM ERNEY

AICP, PTP, CTP
Transportation Planning Lead

JA YMES DUNSMORE
AICP
Project Manager

JORDAN KESSLER
AICP
Urban Design Lead

MIDORI MIZUHARA
AICP
Outreach & Engagement Lead
WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 3332 Gensler Dylan Jones, AIA
Principal
Principal in Charge
21 Years of Experience
Joined Gensler 2014
Background
Master of Architecture, University of British Columbia, Vancouver, Canada Career Discovery - Architecture, Harvard University, Cambridge, MA Bachelor of Economics, Washington State University, Pullman Washington Member, American Institute of Architects
California Licensed Architect
Selected Project Experience
OCTA Fullerton Park and Ride Joint Use Master Plan, Fullerton, CA OCTA Bravo! BRT Station Design, Orange County CA*
OCTA Newport Transportation Center, Newport Beach, CA
Santa Ana Regional Transit Center Master Plan, Santa Ana, CA* BMW DesignWorks / Gensler Mobility Hub Concepts, Multiple Locations Bosch Mobility and Real Estate Framework
BYD Inglewood NFL Stadium Connector, Los Angeles, CA
City of Coral Gables Mobility Hub, Coral Gables, FL
City of Huntington Beach Neighborhood Electric Vehicle (NEV) Plan, Huntington Beach, CA
City of Los Angeles Bike Facility Evaluation Study, CA* City of Redwood City Transit District Planning and TOD, Redwood City, CA Electrify America Mobility Hub New Showcase Prototype
Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA Metro Cesar Chavez Mobility Hub, Los Angeles, CA
Metro North Crenshaw TOD Analysis Report and Opportunities Study, Los Angeles, CA
Metro Blue Line First / Last Mile Strategic Planning, Los Angeles, CA Metro First Last Mile Strategic Plan, Los Angeles, CA*
Metro Gold Line TOD Analysis, Los Angeles, CA*
Metro Integrated Station Design Solutions, Los Angeles, CA Metro Rail Corridor Coordination Study, Los Angeles, CA* Metro Sepulveda Transit Corridor Station and Mobility Hubs Planning and Design, Los Angeles, CA
Metro Union Station Master Planning and Design Vision, Los Angeles CA* North Hollywood TOD Master Plan and Mobility Hub, Los Angeles, CA SANDAG Blue Line TOD Study, San Diego and Chula Vista, CA Pier 70 Urban Integration and Mobility Strategy, San Francisco, CA San Diego International Airport Terminal 1 & Roadways, San Diego, CA Santa Monica Business Park, Santa Monica, CA
San Ysidro Mobility Hub, San Ysidro, CA
Sepulveda Transit Corridor Transportation Planning and GIS-Based Analysis, Los Angeles, CA
Uber Skyport Mobility Hub Concept, Los Angeles, CA
* Experience Prior to Gensler
Dylan is a licensed architect and
strategic planner with over 20 years of
experience in planning and design for
both private and public sector clients.

Dylan works at the intersection of private development and public infrastructure, believing mobility is a core building block of the 21st-century, sustainable city. Dylan has led the development of numerous transit oriented community
redevelopment plans, including a number of innovation
districts, master plans and strategic plans.

Dylan founded and directs Gensler’s Mobility Lab, which focuses on the way in which mobility disruptions are re- shaping the way we consume live/work/play experiences,
and in turn, the future city. Dylan works with a number of regional transportation and planning authorities, and major technology and mobility companies at a global scale, in the development of place strategies resilient to technology, social and environmental disruptions.

WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 3534 Gensler Jaymes Dunsmore, AICP
Senior Associate

Project Manager
15 Years of Experience
Joined Gensler 2012
Background
Massachusetts Institute of Technology, Master in City Planning University of California, Berkeley. Bachelor of Arts, History Minor in City and Regional Planning
American Institute of Certified Planners (AICP)
Member, American Planning Association
Selected Project Experience
OCTA Newport Transportation Center, Newport Beach, CA
OCTA Fullerton Park and Ride Joint Use Master Plan, Fullerton, CA Hollywood Boulevard Walk of Fame Streetscape Plan, Los Angeles, CA Los Angeles Metropolitan Transportation Authority (LACMTA) Metro North Crenshaw TOD Analysis Report and Opportunities Study, Los Angeles, CA
Metro Blue Line First / Last Mile Strategic Planning, Los Angeles, CA Metro Integrated Station Design Solutions, Los Angeles, CA Metro Rail Planning & Design Services, Los Angeles, CA
Metro Sepulveda Transit Corridor Station and Mobility Hubs Planning and Design, Los Angeles, CA
Transit-Oriented District Design Guidelines, Los Angles, CA* Union Station LINK, Los Angeles, CA
Anaheim Sports Town TOD Master Plan, Anaheim, CA Los Angeles Avenue of Angels Urban Design, Los Angeles, CA
BYD Inglewood NFL Stadium Connector, Los Angeles, CA
California High Speed Rail Program Plan*
City of Citrus Heights Sunrise Mall Specific Plan, Citrus Heights, CA City of Huntington Beach Neighborhood Electric Vehicle (NEV) Plan, Huntington Beach, CA
City of Santa Ana South Main Street Vision Plan, Santa Ana, CA FivePoint
Great Park Integrated Master Plan, Irvine, CA
Valencia Master Plan, Valencia, CA
North Hollywood TOD Master Plan and Mobility Hub, Los Angeles, CA OCPC Campus Heritage Fields, Irvine, CA
Port Colorado Visioning, Aurora, CO
San Diego Airport Terminal 1 and Roadways, San Diego, CA SANDAG Blue Line TOD Study, San Diego and Chula Vista, CA San Ysidro Transit Center and Mobility Hub Improvements, San Ysidro, CA Sepulveda Transit Corridor Transportation Planning and GIS-Based Analysis, Los Angeles, CA
Taylor Yard Planning Study, Los Angeles, CA
* Experience Prior to Gensler
As the project manager and lead planner
on innovative and award-winning
planning and urban design projects,
Jaymes is focused on transforming the
future of cities.

Jaymes is a champion of streetscape design that prioritizes the pedestrian experience, and an advocate for sustainable, transit-oriented, urban development. Jaymes’ work has received numerous awards, including the APA California Award of
Excellence (2022) for the Sunrise Tomorrow Specific Plan, which he led as Project Manager and Lead Planner; AIA Los Angeles Next LA Design Award (2021) for the Hollywood Walk of Fame Master Plan; and APA Orange County Economic Development and Planning Award (2017) for the Santa Ana South Main Street Vision Plan.

Jaymes also serves as Co-Leader of the Gensler Mobility Lab, leading firmwide research on mobility and transportation design, and he is frequently invited to speak about planning and design issues.

Jordan Kessler, AICP
Associate
Urban Design Lead
14 Years of Experience
Joined Gensler 2014
Background
Master of Architecture; Urban Design, The University of Texas at Austin, Austin, Texas
Bachelor of Architecture, Cal Poly San Luis Obispo, CA
American Institute of Certified Planners (AICP)
Select Project Experience
OCTA Fullerton Park and Ride Joint Use Master Plan, Fullerton, CA North La Cienega Boulevard Urban Streetscape Revitalization, Los Angeles, CA
888 Douglas Adaptive Reuse, El Segundo, CA
AVION Burbank Creative Campus, Burbank, CA
City of Sparks Conceptual Planning, Spark, NV
City of Las Vegas Historic Westside, Las Vegas, NV
City of Hope Master Plan, Duarte, CA
City of Redwood, Planning Support, Redwood City, CA
City of Santa Ana South Main Street Corridor Vision Plan, Santa Ana, CA Downtown Clearwater Master Plan, Clearwater, CA
Los Angeles Metropolitan Transportation Authority (LACMTA) Metro Integrated Station Design Solutions, Los Angeles, CA FivePoint Great Park Integrated Master Plan, Irvine, CA FivePoint Valencia Master Plan, Valencia, CA
10100 Jefferson Feasibility Study, Culver City, CA
Air Products Site Planning, El Segundo, CA
Anaheim Sports Town TOD Master Plan, Anaheim, CA
Banc of California Stadium, Los Angeles, CA
Beverly Park Master Plan, Beverly HIlls, CA
Burbank Tech Center, Avion at Burbank, Burbank, CA
Calmart Property Redevelopment, Los Angeles, CA
City of Redwood On Call, Redwood City, CA
CMG Convention Centre Mixed-Use Development, Los Angeles, CA The Culver Studios Innovation Plan, Culver City, CA
Gardenwalk Repositioning, Anaheim, CA
Gateway Los Angeles Sign District, Los Angeles, CA
Getty Station, Los Angeles, CA
Jamboree & MacArthur, Irvine, CA
Moorpark College Facilities Master Plan, Moorpark, CA
Netflix Studio Study, Hollywood, CA
NoHo Nexus TOD, North Hollywood, CA
Northwood Block A / Block B Concepts, Colorado Springs, CO Panama Pacifico Master Plan, Panama City, Panama
Patrinely Master Plan, Las Vegas, NV
Sharp Grossmont Hospital Master Plan, La Mesa, CA
Taza Innovation District Master Plan, Calgary, CAN
With over a decade of project
experience, Jordan promotes design
strategies that seek to minimize the
impact of development on the land
while maximizing its value for client,
stakeholders and the public realm.

His expertise encompasses urban
redevelopment concepts, large scale
master plans, streetscape design and
regional transportation planning.

As an urban designer, Jordan is passionate about examining and imagining the synergies that emerge at the intersection of density and public space. He brings a sensitivity that fuses his interests in ecological urbanism and emergent place typologies into a comprehensive approach to planning and urban design. This perspective comes to life through his design direction on projects that prioritize placemaking and high quality experiences as the foundation of next
generation communities.

WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 3736 Gensler Midori Mizuhara, AICP
Senior Associate

Commmunity Outreach & Engagement Lead
With 16 years of experience in urban
planning, design, and community
development, Midori is focused on
creating well designed and activated
public spaces and creatively engaging
communities to shape their built
environment. Throughout her career,
Midori has worked extensively with
both public and private clients to
reimagine the public realm through
active and tactical outreach strategies.

From plazas, parks, sidewalks, streets, and leftover urban spaces, Midori works at multiple scales with a variety of stakeholders, and has honed her skills in leading community driven processes to create impactful public spaces. Midori has shaped public realm design projects locally and nationally and has led region-wide community outreach and creative marketing campaigns through her work with the Go Human
active transportation campaign by the SCAG and the Go
Little Tokyo campaign with the Little Tokyo Community
Council and LA Metro.

16 Years of Experience
Joined Gensler 2014
Background
Master in City Planning (MCP), Massachusetts Institute of Technology, Cambridge, MA
Bachelor of Architecture (BArch), Southern California Institute of Architecture, Los Angeles, CA
Selected Project Experience
North La Cienega Boulevard Urban Streetscape Revitalization, Los Angeles, CA
Beach Boulevard Coalition, Meet on Beach: Revitalization of Beach Boulevard through Active Transportation, Orange County, CA*
SCAG Go Human Tactical Urbanism & Active Transportation Series, Los Angeles, Fontana, Palm
Desert, El Centro and Westminster, CA*
Rethink Randolph: Randolph Street Rails-to-Trails Feasibility Study, Huntington Park, CA*
Blaisdell Center Master Plan and Activation Strategy, Honolulu, HI* LA Metro Go Little Tokyo: Neighborhood Marketing and Community Outreach Campaign
The Plaza at Santa Monica Vision and Public Realm Strategy, Santa Monica, CA*
Jones Plaza Master Plan and Activation Strategy, Houston, TX* LA Metro Vision Zero Safety And Education Campaign*
LA Metro Gold Line Eastside Access & First/Last Mile*
LA Metro Integrated Station Design Solutions (ISDS), Los Angeles, CA City of Citrus Heights Sunrise Mall Specific Plan, Citrus Heights, CA City of Las Vegas Historic Westside, Las Vegas, NV
City of Redwood, Planning Support, Redwood City, CA
City of Sparks Conceptual Planning, Spark, NV
City of West Hollywood 2040 Strategic Plan ‘WEHO 40’, West Hollywood, CA San Francisco Public Library Vision Plan and Engagement, San Francisco, CA San Pedro Plaza, San Pedro, CA
South Mill Creek Commercial Village, Bakersfield, CA
City of Hope Master Plan, Duarte, CA
Moorpark College Facilities Master Plan, Moorpark, CA
Pasadena City College Master Plan, Pasadena, CA
Sharp Grossmont Hospital Master Plan, La Mesa, CA
Taza Innovation District Master Plan, Calgary, CAN
Hollywood Walk of Fame Streetscape, Hollywood, CA
* Experience Prior to Gensler
CARS — Beach Blvd.

Meet on Beach
Graphic Identity System 209 September 2019
Application — buttons
Meet on Beach Final Report | Community Arts Resources 6 creative bike-able and walkable programming in
such a car-dominated environment. This one-
day event transformed the iconic State Route
39 into a people-oriented regional corridor
with live entertainment, walkable streets and
events, free public activities, as well as tactical
urbanism interventions that encouraged bike
safety and pedestrian safety through activities
and education. Furthermore, MOB presented
creative branding along Beach Blvd. to imagine it
as a passageway that incorporates multi-modal
mobility efforts in the future.

Marketing efforts were an important asset in
Meet on Beach Huntington Beach
displaying the connection and collaboration
between the seven cities, establishing a cohesive
yet unique brand identity for both Meet on
Beach and the individual cities. This brand
identity was spread with free giveaways at each
event including Meet on Beach and city specific
buttons, MOB tote bags available in exchange for
completed surveys, and MOB hats for individuals
who visited three or more cities. This branded
collateral as well as extensive digital marketing
and media outreach prior to the event built
interest in combination with promoting a brand
identity that supports Meet on Beach events in
the future. Ideally, participants at each event
were inspired to transform into advocates for the
development of such sustainable and human-
centered streets in their communities. Meet on
Beach sparked awareness of the possibilities
for a more active lifestyle for Orange County
residents.

Project Summary (cont’d.)
Meet on Beach Final Report | Community Arts Resources 8 Map of Meet on Beach Locations
91 BEACH BOULEVARD 22
405
5 1

PACIFIC OCEAN
La Habra
Buena Park
Anaheim
Stanton
Garden grove
Huntington Beach
N
Westminster
39 57
55 605
Events at each of the cities connected 21 miles
along Beach Blvd., with a 1.5 mile open-streets
festival between Buena Park and Anaheim.

Meet on Beach Final Report | Community Arts Resources 12 Project-Wide Findings: Key Concerns
of survey respondents said
unsafe drivers keep them
from biking or walking more in
their communities.
48%
Top 3 Things that would enhance Beach
Blvd for people walking:

Top 3 Things that would enhance Beach
Blvd for people biking:

Wider sidewalks
More bike lanes on the road
Well maintained & clean sidewalks
Driver/Bicyclist Education
Vibrant things to see and do
More bike lanes protected from vehicles
03 02
01 03
02 01
ResponsesResponses
TIMOTHY ERNEY | TRANSPORTATION PLANNING LEAD

EDUCATION
¡ MCP Transportation
Planning, University of
California, Berkeley
¡ MS Transportation
Engineering, University of
California, Berkeley
¡ BS Mechanical Engineering,
Boston University

YEARS OF EXPERIENCE
28 AFFILIATIONS
¡ American Planning
Association (APA), Member
¡ Institute of Transportation
Engineers (ITE), Member
Tim Erney is a transportation planner with extensive experience on planning and engineering projects in California. His primary focus has been on managing analyses and documentation for conceptual/final design projects, access and circulation studies, sustainable transportation practices, travel demand management (TDM) measures, parking evaluations, pedestrian and bicycle reviews, and data collection programs. In addition, Tim has performed detailed technical analyses of local and regional roadway facilities, including traffic forecasting, modal split analyses, traffic diversion, grade crossing studies, and operational analyses. He has experience coordinating with local and regional transportation and environmental agencies in California and has been leading the firm’s efforts on the evaluation of emerging technologies, alternative evaluation metrics, and the impacts of new mobility services on land use and circulation networks.

PROJECT EXPERIENCE
CCiittyy ooff FFoonnttaannaa DDoowwnnttoowwnn CCoorree PPrroojjeecctt;; FFoonnttaannaa,, CCAA Kittelson developed a circulation plan and prepared a transportation analysis for proposed Downtown Core Project. The downtown area includes the Fontana Metrolink Station and City Hall. The Project consists of transit-oriented development and changes to parking and an enhanced bike and pedestrian network to invigorate redevelopment and encourage a mixed-use environment, including reducing the number of travel lanes (road diet) or close Sierra Avenue, the main roadway, to vehicular travel. Kittelson provided conceptual designs to accommodate a substantial amount of traffic, bicycle and pedestrian activity in the area, while considering constraints with the available roadway right-of-way. In addition, Kittelson conducted technical analysis, including intersection and roadway operations and VMT diversion, to determine the potential for secondary effects of changes to the roadways. Kittelson prepared conceptual plans for several concepts, including roundabouts at key intersections, angled and parallel parking configurations, and several bike and transit facility configurations. Tim served as project principal, developing analysis and mitigation strategies and coordinating directly with City staff and key stakeholders.

AAnnaahheeiimm CCoonnnneeccttss MMuullttiimmooddaall PPllaann,, AAnnaahheeiimm,, CCAA Kittelson worked with the Anaheim.

Transportation Network (ATN) to plan for a new high-quality transit system in the Anaheim Resort Area. This stage of the project required significant research on new transportation technologies and trends, identifying appropriate transit technology, determining route options, assessing the potential for First/Last mile connections and mobility hubs, determining ridership estimates, and estimating capital and O&M costs. This multimodal planning study advanced the City's vision for transportation and mobility needs, including a range of transit technology options, opportunities to innovate project delivery, and explore financial partnerships and solutions to implement new a transit service in advance of the 2028 Olympics. As Kittelson’s project manager, Tim has continued to keep his finger on the pulse of the project, attending stakeholder meetings and community events, as well as providing oversight and direction on the ridership forecasting, traffic operations, and technology evaluation elements.

TIM ERNEY | Transportation Planning Lead

CCiittyy ooff BBrreeaa CCrreeeekk TTrraaiill FFeeaassiibbiilliittyy SSttuuddyy,, BBrreeaa,, CCAA Tim was the project principal for the development of the Brea Creek Gap Closure Feasibility Study for the City of Buena Park. Kittelson assisted the City in conducting a Caltrans grant-funded study to address a critical missing link in the local and regional active transportation network in the northern portion of the city. This study included extensive data collection and observations of current bicyclist and pedestrian challenges to accessing major destinations, including an adjacent transit center. Tim’s role included ensuring ongoing communication between the project team, local stakeholders including the City of Fullerton, and various agencies and jurisdictions involved in implementing the project, as well as providing oversight and quality assurance.

CCiittyy ooff BBrreeaa GGeenneerraall PPllaann UUppddaattee aanndd DDoowwnnttoowwnn CCoorree SSppeecciiffiicc PPllaann,, BBrreeaa,, CCAA The Downtown Core Specific Plan addresses active transportation, complete streets, automobile and truck traffic, intersection and roadway vehicular level of service operations, and transit options for the heart of downtown Brea. It also considers transformative technologies such as transportation network companies (e.g., Uber, Lyft, Bird, Lime) and prospective integration of connected and autonomous vehicles (CAVs). These advancements and shifts in transportation modes may impact parking demand for various land uses, potentially altering the need for public parking facilities and the City's parking requirements. A key component of this plan is the development of a series of east/west and north/south multimodal corridors that will link key City destinations and attractions through pedestrian, bicycle and transit facilities. As part of this effort, Kittelson K Kittelson is preparing the Circulation Element, conducting workshops, and transportation analyses in support of the City’s General Plan Update and new Downtown Core Specific Plan.

OOCCTTAA FFuulllleerrttoonn PPaarrkk--aanndd--RRiiddee JJooiinntt UUssee MMaasstteerr PPllaann;; FFuulllleerrttoonn,, CCAA OCTA retained a multi-discipline team to develop a site visioning feasibility study at an OCTA-owned and operated transit facility that was purchased with FTA funds and opened in 1974. This study is establishing a comprehensive and effective program of alternative transit and mobility improvements to address first and last mile mobility and local circulation needs. Kittelson’s tasks include providing transportation planning support on the initial site assessment (transit operations, boardings/alightings, access/circulation), traffic and safety assessments, site design, and feasibility analysis. Additionally, Kittelson will conduct the transportation elements of a CEQA checklist. Tim is serving as the lead transportation planner, working with OCTA and City of Fullerton staff to develop improved access and circulation options for site users.

CCiittyy ooff MMoonntteebbeelllloo GGeenneerraall PPllaann UUppddaattee aanndd DDoowwnnttoowwnn SSppeecciiffiicc PPllaann;; MMoonntteebbeelllloo,, CCAA Kittelson developed the updated circulation element for the City of Montebello General Plan Update and their Downtown Specific Plan area. Kittelson updated the mobility element’s goals, policies, and a circulation network to accommodate the City’s envisioned land use and circulation buildout. The plan provides an enhanced network of trails, enhanced pedestrian and bicycle mobility, and promotes a vibrant and walkable downtown area and near rail stations. Focused on Whittier Boulevard, Kittelson conducted an assessment of traffic, pedestrian, bicycle, and transit activities to rebalance the roadway network. Particularly, this included the reduction of left-turn pockets, conversion of on-street parking spaces to pedestrian spaces, and closing access to minor side streets. Tim led the transportation assessment and served as project principal for development of circulation studies.

WALK ON WILSHIRE CONCEPT DESIGN & FEASIBILITY ANA YLSIS 3938 Gensler 40 Gensler
gensler.com/expertise/cities-urban-design

SUBMITTAL

PACKAGE
RFI: WALK ON WILSHIRE

ON-CALL URBAN PLANNING &

LANDSCAPE ARCHITECTURAL

SERVICES

Submittal By:

MODSTREET BRAID.WORK,LLC
Contact: Roger Zalneraitis Rita Manna
Email: [email protected] [email protected]
Phone: 970-749-3399 831-854-7492
City of Fullerton -
Contact: David Lopez, Senior Planner
Email: [email protected]
Department: City of Fullerton Community & Economic Development Due Date: 5:00pm Dec 23, 2024

BRAID WORK

LANDSCAPE ARCHITECTURE &

SITE DEVELOPMENT

+
20December2024
Preparedfor:CityofFullerton–Community&EconomicDevelopment DepartmentDavidLopez, Senior Planner303West CommonwealthAvenue, Fullerton, California92832-1775Email: [email protected] Subject: Proposal forWalkonWilshireConcept Design&FeasibilityAnalysis Dear Mr. Lopez:

Thankyoufor theopportunitytoprovideaproposal for thedesignandplanningworktoprovideadesignatedpedestrianzoneandpermanent closureofWilshireAvenuefor theCityofFullerton, CA. It isour understandingthat TheCityofFullertonwouldliketoseewhat apedestrianareacouldlooklikeifWilshireweretoremainclosedbetweenMaldenAvenueandHarbour Boulevard.

Thisproposal coversonlytheﬁrst stepinthedesignprocess, whichisthemaster schematicdesign. It doesnot includeconstructiondocumentation, permittingassistance, nor installationassistance. Ifyoudesiretheseadditional servicestobecompletedat another date, wearehappytoput together aproposal for you.

Ifyouapproveofthescopeofservicesandcost estimateprovidedbelow, pleaseinitial thelastpageofthisdocument. MODSTREETwill followupwithaformal agreement/contract for fullsignatureshortlyafter.

Thankyoukindlyfor your inquirytohaveusbidonthisbeautiful project.

Sincerely,
RogerZalneraitis RitaMannaCEO, MODSTREET Founder | Director ofDesign(970)-749-3399 Braid.Work,[email protected] [email protected]| 831-854-7492www.modstreet.co www.braidwork.com 1 +

TABLEOFCONTENTS
TableofContents ............................................................................................................................... 2 Project Description&Understanding..............................................................................................3-5 - TimelineRestrictions..............................................................................................................5 TeamQualiﬁcations, Expertise, andExperience.................................................................................7 ScopeofWork.................................................................................................................................... 13 Appendix...........................................................................................................................................17+ a: ProofOfInsuranceb: Braid.WorkOrganizationPlans&Guidelines● Environment andSustainabilityPolicy● DiversityPolicyc: LettersofRecommendation/References● JordanKelley, Great WorksRegional LandTrust● JosieBuchanan, CityofSantaCruz, CAEconomicDevelopment Dept● MODSTREETReferencesd: Relevant Project Information● Project 1- CityofSantaCruzDowntownParklets○ Project Cut Sheet, Parklet DesignGuidelinesReport withCostEstimate● Project 2- GlenwoodSpringsDowntownStreetscape&BikeLanes○ Project Cut SheetProject 3- GilmanMineProject SeparateAttachment #1: FeeSchedule
2 +
PROJECTDESCRIPTION&UNDERSTANDING:Toassist downtownbusinessestokeeptheir doorsopenduringthepandemiclockdown, theCityofFullertonissuedanordinancetotemporarilycloseasectionofWilshireBoulevardbetweenMaldenandHarbour Streetstovehicular traﬃc. Currently, inDecember 2024TheCitystill hasthestreet allocatedtopedestriantraﬃconly. Thisextendedclosurehascreatedanopportunitytopermanentlytransformthisdowntowncityblockintoapedestrian-focusedspacethat enlivensthecitycenter asabustlingcultural gatheringspace.

TheCityseekstoevaluatethefeasibilityofmaintainingthisclosurewhileconsideringitseconomicandsocial impacts. TheCityplanstoframetheseevaluationsthroughexplorationofbothfull street closure, thoughwebelieveanexpandedpedestrianaccessibilityplanisareasonablealternative.

It isunderstoodthescopeofworkhaschanged, slightly, fromthetaskslistedintheRFI duetoareducedandexpeditedtimeline. Wehaveadjustedour proposal toreﬂect TheCity’sneedsthat wereexpressedinrecent conversations. However, intheevent that TheCitydoeswishtoreceivemorerobust reportingfor thefeasibilityandeconomicimpact for theclosure, our designteamis100%capable, readyandabletoprovidethisservicewhenTheCityreceivesapprovalfromCityCouncil tomoveforward.

Project Deliverables:(2)Conceptual designfor all landscapeandurbanareaschangeswithintheROWfor WilshireAvenuebetweenMaldenandHarbour Streets. DesignOptionswill represent 2optionsfor CityCouncil tochoosefrom&evaluate:

1. Full VehicleShut-Downofthestreet2. ExpandedPedestrianAccessibility/Partial Vehicular Shut-Downofthestreet, involvingwider sidewalks, alteredparking, andenhancedbikelanes Bothstreet closureandpublicareatobedesignedwithinall 2022coderequirements.

It isour understandingthat thestreetscapeistohavealandscapethat reﬂectstheintentionsandimprovementslistedbelow:
● Bicyclelanes,● Pedestrianzones&publicgatheringspaces,● Streetside/outdoor dining,● Conversionofparkingspacesintovibrant pedestrianuseareas,● ADAcompliance,● Emergency, delivery, andutilityaccessibility,● Enhancedsafetyfor pedestriansandcyclists, and● Reducedheat-islandeffect indowntown. 3 +
Eachdesignoptionwill berepresentedbybothvisual andanalytical analysisforTheCity&CityCouncil toreview. Deliverablesfor eachdesignoptionisasfollows:

Visual:(1)planviewcoloreddrawingofthestreetscape,(1)photo-realisticrenderingofthestreetscapeimprovementsfromthepedestrian’sperspective.

Analytical:(1)Cost Estimatefor project implementation,(1)EmergencyAccess&UtilityAccessDiagram(1)PhasedImplementationGuide CityCouncil PresentationThetwoﬁnalizeddesignoptionsandtheir analysiswill becompiledintoacomprehensivepresentationanddeliveredinPDFformat toTheCitybycloseofbusinessJanuary9th. TheCityCouncil presentationisscheduledtobeonJanuary21, 2025.

It isour understandingthat theCity’sEconomicDevelopment Department will bepresentingthismaterial toCityCouncil andwill not requireMODSTREETtogivethepresentationor attendthehearing. Asaresult, thisservicehasbeenomittedfromthecost estimate.

Deliverablesfor thistaskareasfollows:(1)Finalizedpresentation, containingﬁnalizedversionsofthe2designoptionsandtheiranalysis 4 +

TIMELINERESTRICTIONS
It isunderstoodthat afundamental goal for thisproject istohavethedesignpackagecompletedandreadyfor CityCouncil hearingonJanuary21, 2025. Therefore, theentireproject istobecompletedwithina2or 3weektimelineoccurringright aroundtheholidayseason.Withthisinmind, all designdecisionsmust bemadeinaprompt, definitiveandtimelymanner.

Duetotheserestrictionsthat will requireour teamtoprioritizeTheCityof Fullertonover ourother clients, andtherequirement toworkthroughamajor federal holiday(NewYearsEve&NewYearsDay) wewill requireanexpeditefeeof $3,700.00.

Basedonour understandingof theproject andthetaskslistedinour Scopeof Work, locatedwithinthisdocument, weanticipatethetimelinefor thisproject tobe:Week1: December 30, 2024- January3, 2025:1) Kick-Off Meetingandproject initiation,2) Project Set Up3) Initial SiteAnalysis&Research4) Initial conceptual designsketches5) Initial Cost estimates6) Initial Phasing&implementationdiagram Week2: January6, 2025- January9, 20251) Secondary&Final Project meetingtopresent includeinitial concepts, costestimates, etc.2) DesignteamtoIncorporatefeedbackintodesigns3) Finalizationof all deliverableproducts,4) Submittal of all final deliverableproducts.Submissionof all siteplans&renderingsandnarrativebycloseof businessThursday, January9, 2025. 5 +
OPTIONALSERVICES(not includedinthisproposal duetotimerestrictions)ShouldCityCouncil decidetoproceedwithoneoftheproposedoptions, or agreetopermanentlyclosethestreet, our designteamcanextenditsservicestoinclude:
1)FeasibilityAssessment Report:Detailedtraﬃcﬂowanalysisandemergencyaccessplanning, utilities, andresidential alleyimpact. 2)EconomicImpact Analysis:Indepthassessment andanalysisofpotential economicimpact onnearbybusinessesandthecommercial district. Includesbusinessoutreach, communityfeedback, etc. 3)Assistancewithordinancecreation, includingcodewriting&maintenancestandardsfor theroadclosure. 4)Phasedimplementationplan&timeline, includingfull constructionadministration, RFIresponses, andconstructionobservation&reporting. 5)ConstructionDocumentationandPermittingfor ﬁnalizedclosuredesign. 6 +

TEAMQUALIFICATIONS&EXPERIENCE
MODSTREET736MainAveSteADurango, CO81301
CompanyBio: MODSTREETassistscommunitieswiththedeployment ofmodular systemsforrevitalizationandplacemaking. Foundedduringthepandemic, their productsarebuilt offofaclipbasedsystemtoallowfor rapiddeployment anddisassembly. All ofMODSTREET’sproductsaresteel andpowder coatedfor beautyanddurability. MODSTREEThashelpedwithimplementationofstreet reconﬁgurations- includingdesignassistance- inover adozencommunitiesaroundthecountry, fromGreensboroNorthCarolina, toBoulder Colorado, andCarpinteriaCalifornia.

TeamBios:Michael Carrier, Co-Founder andChiefInnovationOﬃcer. Mr. Carrier isanarchitect withdecadesofexperienceindesignandproject management. Hecreatedthesimpleclipsystemfor MODSTREETwhichisthecenterpieceofthecompany'sproduct, aswell asall other designfacetsfor theparkletsandfencingthat MODSTREETmanufacturers. Michael alsooverseesandmanagesthedesignofcustomproductionaswell assitelayouts, andheadstheR&Ddepartment for newproductsinpotential markets.

DylanIshman, DesignEngineer. Mr. IshmanoverseesCADmodels, shopdrawings, andworkscloselywiththeMODSTREETfabricationteamtoensureprojectsmeet project speciﬁcationsandstandards. Hisroleinvolvessolvingdesignchallengesandtakingconceptsfromdesignthroughmanufacturingandinstallation. HeisagraduateofPennStatewherehereceivedaB.SinMechanical Engineering.

RogerZalneraitis, CEO. Mr. Zalneraitishasover 15yearsofexperienceineconomicdevelopment creatingﬁnancial models, economicpolicies, conductingmarket reports, andcultivatingrelationshipswithcommunitybuildersnationwide. At MODSTREET, hehasfocusedoncompanystrategyandﬁnancial planning, executiveteamdevelopment, andsalesandmunicipal relations. Hehasledthestart-uptothreestraight yearsofgrowthandover amilliondollarsofgrant, debt, andequityﬁnancing. HehasaMastersdegreeinUrbanPlanningfromVirginiaTechandaBachelorsdegreeinEconomicsfromtheUniversityofNotreDame. 7 +
BRAID.WORK, LLCPrincipal Address: 613VistaDel Mar, Aptos, CA//(831)854-7492SatelliteOﬃce: 2000Central Ave#100, Boulder, CO80301//(831)854-7492MailingAddress: POBox3252Boulder, CO80305 COMPANYBIO: Braid.WorkLLC, establishedin2018, isadesign-drivenandwoman-ownedLandscapeArchitectureﬁrmrootedinbothSantaCruz, CA, andBoulder, CO. Weﬁrmlybelieveinthetransformativepotential ofLandscapeArchitecturetoinstigatepositivechangewithinour communitiesandrejuvenatenativehabitats. Our company'scornerstoneisanchoredinhigh-designprinciples, ecologicalrestoration, andanunwaveringmoral commitment tocommunitybetterment.Over thepast ﬁveyears, Braid.Workhasbeeninstrumental intwocoredomainswithinthegreaterCalifornialandscape- urbaninﬁll projectsthat bothincreasehousingdensityandbringnatureintothecity, andthroughpublicparkscreation. Our projectscurrentlyserveboththepublicandprivatesectorsinOrangeCounty, SantaCruzCounty, andtheSanFranciscoBayareas.Our coreteammembersareseasonedprofessionalswithacollectiveexperiencespanningbetween9to30yearsinlandscapearchitecture, parkplanning, downtowndevelopment andecologicalrestoration.

TYPEOFCOMPANY: LimitedLiabilityCompany- California
GREENBUSINESS: Braid.WorkholdsGreenBusinesslicensesinbothSantaCruz, CAandtheStateofColorado. WehavecompletedtheCaliforniaGreenBusinessProgramcoordinatedbyKristenPerezoftheCityofSantaCruz, andwearerecognizedbytheEPAandtheStateofColoradoasaGreenBusiness. WearealsomembersoftheSocietyofEcological RestorationandtheAmericanSocietyofLandscapeArchitects.Braid.Workisanequal opportunitiesemployer, andholdsastrongdiversitypolicy. Thispolicyisavailableintheappendixofthisproposal. Additionally, asawomen-ownedbusiness, Braid.Workispartofpremierewomen’sgroups, suchasWomenInDesignandtheASLAwhichpromoteandsupportwomeninthebuilt environment. Braid.Workpaysfor our employeestoattendrelevant industryeventsandholdmemberships.Over thepast ﬁveyears, wehavebeenactivelyinvolvedinadiverserangeofdowntownandparkprojects, cateringtobothpublicandprivatesectors.

Our portfolioincludesbut isnot limitedto:● CityofSantaCruz'sDowntownParkletsProgram● DesignofPerkinsParkinPaciﬁcGrove, CA 8 +
● BayViewElementarySchool GardensandRainwater Harvesting● Privateparkareaswithinhousingdevelopments, featuringcommunityspacesfor all agegroups,recreation&gatheringareas, communitygardens, BBQzones, pools, andmore.

DESIGNAPPROACH: At Braid.Work, weembraceacollaborativeapproachtoLandscapeArchitecture.Althoughour companystructureincludesdeﬁnedrolesasoutlinedinour businessplan, eachteammember playsanactiveroleineveryproject. Our teamofindividualswithdiversespecialtiesandareasofexpertisefunctionasacohesiveanddynamicunit. Moreover, our extensiveexperienceequipsustoeffectivelymanagemultiplelargeprojectssimultaneously, enablingustoworkswiftlyandeﬃciently.

TEAMMEMBERS:CEO&Founder: RitaManna, MLARitaMannalaunchedBraid.WorkinSantaCruz, CAasasoloLandscapeArchitectureendeavor. With21yearsofexperienceinthetraditionallymale-dominateddesignandconstructionindustries, sheembodiestheadage, 'Bethechangeyouwant toseeintheworld.' Her hands-onandcompassionateleadershiphasbeenpivotal inguidingteamsintheseindustries. RitaholdsexpertiseinLandscapeArchitecture, Ecological Restoration, ConstructionManagement, Project Management, PublicOutreach,ConstructionDocument creation, PermittingandBusinessdevelopment. Inher current roleascompanyfounder, Ritafocusesonbusinessdevelopment, teamleadership, andclient support.RitaholdsaMaster ofLandscapeArchitecturedegreefromColoradoStateUniversity, focusingonurbanplanningandecological restoration, andaBachelor ofFineArtsdegree, concentratinginCommunicationDesignfromUniversityofConnecticut. SheisalsoacertiﬁedPermaculturedesignerandeducator, Lecturer at theUniversityofColoradoat Boulder, andaCommissioner oftheBoulderCountyPlanningandZoningCommission.Project Responsibilities: OverarchingProject Management: internal teammanagement; subconsultantcoordination; client communications; coordinationofpublicoutreachandstakeholder engagement;designsolutioncollaboration; assistancewithpermitting; feasibilitystudies; attendsitevisitsandclientmeetings; SeniorProject Manager: GregGill, PLA(CA&NY)GregisaProfessional LandscapeArchitect withover 30yearsofexperienceinthepublicandprivatesectors. Hehasdesigned, installed, andmaintainedpublic, residential, andcommercial gardensandlandscapes. Heisadedicatedprofessional whopossessesanunwaveringzeal for design, strivingtobringforthawe-inspiringlandscapedesignsfor Braid.Workclientsaswell asthepublicexperiencingtheseplaces. 9 +
WithhisbackgroundasaParkPlanner, hedesignedparkprojectswithinoneofthecounty’slargestparksystems, Westchester County, whichservesjust under onemillionresidentsandits18,000acresofparklandcontainingover 50publicfacilitiesincludingparks, trailways, naturecenters, golfcourses,beaches, andpools. Hisexperienceincludesthedesigningandproject management ofmulti-milliondollar projectsrangingfrompublicworksprojects, residential communitydevelopment, ecologicalrestoration, rehabilitationofpublicparks, andresidential andcommercial development projects.Professional LandscapeArchitect- StateofCalifornia#6489/StateofNewYork#1760Project Responsibilities: Internal andsubconsultant teammanagement; Review&stampingofplans;General designoversight; Plantingdesign; Designsolutioncollaboration; Assistancewithpermitting;Technical guidance; Client communications; Attendsitevisitsandclient meetings; Publicbiddingandconstructionphaseservices.

Project Manager&VisualizationSpecialist: DerekBrandt, PLA(CO)DerekisaProfessional LandscapeArchitect withapassionfor makingthebuilt environment morelivablethroughinterventionssuchasconnectingformsof multi-modal transportation, adaptivereuseofurbaninfrastructure, renovationof belovedparkspaces, andtheintroductionof newones. With20yearsof experienceinmanyfacetsof theindustry, hehasmanagedprojectsranginginscalefromsite-scaleparkandplazadesigntolarger-scaleplanningandurbandesignefforts. HeholdsaBachelorof ScienceinEnvironmental Studies, andaMastersof LandscapeArchitecturedegreefromTheUniversityof Coloradoat Denver. Derekisa3Drenderingandcommunicationsspecialist. ProfessionalLandscapeArchitect- Stateof ColoradoProject Responsibilities: 3Drenderingandvisualization; Designsolutioncollaboration; Project Research&Analysis Finance, Accounting&Cost Estimating: JonathanFavaJonathanisaseasonedprofessional withsubstantial hands-onandmanagerial expertiseinlandscapeandconstruction. Holdingabachelor’sdegreeinbusinessadministrationwithaspecializationinﬁnance, hebringsanadditional 12yearsofexperienceinaccountingandﬁnanceroles.Hisdeep-rootedpassionfor landscapeandtheoutdoors, combinedwithhisdiversebackground,provideshimwithawell-roundedperspectiveonthelandscapearchitectureanddevelopmentindustries.Project Responsibilities: Project Cost Estimating, Billing, Collections, 10 +
STANCLAUSONASSOCIATESPrincipal Address: 16KearnsRoad, Suite212, SnowmassVillage,CO // 970.925.2323 CompanyBio: StanClausonAssociates(SCA)isanurbanplanningﬁrmthat beganin1978inCambridge, Massachusetts. Theﬁrmhaslongbeeninvolvedinpublicsector projects, suchascomprehensiveandhistoricpreservationplans, downtownpedestrianzoneplanning, andbicyclelaneplanning. Asaclosecollaborator withBraid.WorkLLC, SCAprovidesdesignandplanningservicesfor afull rangeofprojects, fromdowntownmaster planning, tohistoricpreservation, toordinancewriting, andpermit processassistance.

TYPEOFCOMPANY: CorporationLITIGATIONS: Nopendinglitigations, liens, or claims, andnever ﬁledbankruptcy.

HISTORY: FoundingPrincipal, StanClauson, wasactiveintherevitalizationofpublichousinginBoston, pioneeredbikepathdevelopment inNewEnglandunder federal ISTEAlegislationpassedin1991, andworkedcloselywiththeNational Trust MainStreet Programoncommunityrevitalizationprojects. HisworkonaffordablehousinginVermont wonrecognitionfromtheU.S.Dept. ofHousing&UrbanDevelopment. SCAwasre-formedin1998, whenStanleft hisroleasAspen’sCommunityDevelopment Director. SCA’sworkhasincludedpublicplanningprojectsanddevelopment support for privateclients, winningawardsfromAspen’sHistoricPreservationCommissionamongothers.

APPROACH: Our workinvolvesresponsibleandsustainableurbandesignanddevelopment ofbothlargeandsmall communityenvironments. Wetakeprojectsthroughthelandusepermitprocessthat webelievewill enhancethequalityoflifefor acommunity, andweworkcloselywithcommunitygroupsandelectedoﬃcialstocraft workablecompromisestobringavisionintoareality.

TEAMMEMBERS:Principal: StanClauson, FAICP, ASLAStanClausonhasover 30yearsexperienceinplanning, landscapearchitecture, andurbandesign. HisextensiveexperiencehasearnedhimthedistinctionofaFellowintheAmericanPlanningAssociation. Hisworkhascometofocusonplanninganddesignissuesrelatingtoresort environments. HeholdsaMastersDegreeinLandscapeArchitecturefromHarvard'sGraduateSchool ofDesign, andhasservedasplanningdirector for thecitiesofAspen, ColoradoandMontpelier, Vermont. Hiscareer beganasurbandesignplanner for thecityofNewton,MassachusettsandcontinuedinpublicservicepositionsandprivatepracticeinNewEnglandandtheWest. Aformer president oftheMassachusettsAssociationofConsultingPlanners, and 11 +
past president oftheAmericanPlanningAssociationColoradoChapter, heisactiveinprofessional groupsandafrequent speaker ontransportationandresort planningissuesatconferences. Thishascarriedwithit astronginternational orientation, andStanhaslecturedinSwitzerland, France, Austria, andJapanonresort development issues. HeservesontheEducationCommitteeoftheAmericanPlanningAssociationandisamember oftheAmericanSocietyofLandscapeArchitects(ASLA), theInstituteofTransportationEngineers, andtheUrbanLandInstitute. In2022, StanwasinductedasaFellowoftheAmericanInstituteofCertiﬁedPlanners, oneoftheprofession’shighest honors. Anavidskier, student oflanguages,andyogapractitioner, Stanbringsabroadrangeofexperiencetohiswork.Project Responsibilities: Overseefeasibilitystudyandeconomicimpact studies, bikelaneandsiteplandesign, andCityCouncil presentation. Provideplanning&urbandesignoversight.

Project Manager: AngelaKemp, AICPAngieisapart-timeplanner assistingSCAoncertainlylegacyprojectsshewasassociatedwithduringher tenurehere. Withexperiencefull-timeat SCAandher prior public-sector experience,sheoffersabroadunderstandingofqualityrural landplanningandlanduse. Shecurrentlyworksfull-timeasacommunityplanner inColorado. Angieearnedamaster'sdegreeinurbanplanningfromWayneStateUniversityinDetroit andisanAICPcertiﬁedplanner. WhiletheMotorCityisdear toher heart, shemissedhaving"backyard" accesstopubliclandsfor backpacking,biking, andhikingwithher dogsandfriends.Responsibilities: Spearheadthefeasibilitystudyandeconomicimpact studies, R&D 12 +

SCOPE OF WORK
PHASE1.0 PROJECTSTART-UP

1.1 Project Orientation&SiteVisita. Meeting(#1): (Virtual)Project orientation/processmeetingwiththeEconomicDevelopment Department, PublicWorks, TraﬃcDivision, andFireDepartment toalignonproject goals, constraints, andpreliminarydesignobjectives.

1.2 AssessRequiredDeliverablesa. ReviewOrangeCountyandCityofFullertonrequirements(designstandards,permit requirements, etc.).

1.3 BaseMapCreation&SiteAssessmenta. Createsitebasemap: UtilizingAutoCADdesignelectronicDWGdocumentsprovidedbytheOwner, Braid.Work,LLCwill compileaworkingbasemapoftheExistingStreetscape.

1.4 Deliverablesa. Project OrientationMeeting
b. BaseMapc. Client Correspondence
PHASE2.0 ANALYSIS&CONCEPTUALDESIGN(CONCEPT)A Conceptual LandscapeDesign isadesignsketchthat exploresthepossibilitiesfor thespaceandallowsthedesigner tosharetheir ideasanddesignintent. MODSTREETandBraid.Work, LLCwill provideTheCitywiththeopportunitytomakechangestotheconceptual designduringthedesignreviewmeetings. Aﬁnalizeddesignwill becreatedbasedontheOwner’sfeedback.2.1 SiteAnalysisa. Traﬃc, Utility, Vehicular, Pedestrian, EconomicImpact - initial analysis&Datacollection.(Duetotimeconstraintsnopublicoutreachisincludedinthisanalysis.)

2.2: DesignConceptsa. Prepare(2)hand-drawnandcoloredschematicstreet closureplanoptions, showingthegeneral concept ofstreet andbikelanedesignthat addressthetopicslistedinthe|project description. 13 +
b. Prepareandpresent apresentationtoconveydesignintent. Thisisalsotheﬁrst draftoftheCityCouncil presentation. Thepresentationistoinclude:- Precedent imagery, plantingpalette, product selectionandpavingoptionswill beprovidedfor thisreviewmeeting. Identiﬁcationofpotential revenuesourcesforupfront capital andongoingmaintenance.- (2)implementation&phasingdiagrams- (2)preliminarycost estimatesfor recommendedadditionstheinitial designsketches- (2)total preliminaryperspectivesketchdrawingsshowcasingproposeddesignsandamenities. (Drawnto50%completion.) c. Meeting(#2)Conceptual DesignReview: MODSTREETandBWwill meet withTheCityEconomicDevelopment dept topresent theﬁrst conceptual designsandtheir inspirationdocuments. Thismeetingwill discusspotential changestobemadetothelandscapeplansper thesuggestionofTheCity’sdirection. d. DesignChanges: After theinitial designreview, thedesignteamwill makechangestotheconceptual designsbaseduponfeedbackfromTheCity.

2.3 Conceptual DesignFinalizationa. Meeting(#3)Virtual Discussion&Review:Conduct aFinal designmeetingwiththeCommunityandEconomicDevelopmentDepartment, PublicWorks, TraﬃcDivision, andFireDepartment toreﬁnedesignsbasedonfeedbackfromMeeting#2.1)TheCitywill reviewthestreetscapeplans, renderingsandcost estimates. At thistimetheycanrequest anyﬁnal changestothedesign. b. DesignChanges:After Meeting#3, thedesignteamwill onlyhaveenoughtimetomakeminimal andminor changestotheconceptual designsandthepresentation.

2.4 CityCouncil Presentation-FinalizationA. BasedonTheCity’sapproval oftheﬁnal concepts, renderings, andcostestimates, designteamwill ﬁnalizethepresentationfor CityCouncil hearing.

2.5 Final Submissiona. Final SubmissionofPresentation&all deliverableproductsviaemaild. General correspondence&minor changes(email, phonecalls, textsbeyondscheduledmeetings.)

2.6 Deliverables:
14 +
a. Two(2)hand-drawnconceptual designplans,b. Landscapeprecedent imagery, plant palette, product selectionsandhardscapeoptions,c. Two(2)hand-drawnconceptual designplanbasedonrequestedrevisions,d. Two(2)preliminaryinstallationcost estimatese. Two(2)computer renderedﬁnal concept planwithassociatedimages,f. One(1)Finalizedstreetscapepresentationfor CityCouncil,g. Three(3)total meetingswithCityRepresentatives,h. Two(2)ﬁnal cost estimatesfor installation

ADDITIONALWORK
Ifadditional landscapearchitectureor urbanplanningservicesarerequiredthat arenot listedwithinthisScopeOfWork, our designteamcanaccommodatetherequestsonatimeandmaterial basiswiththeadditional scopeofservicestobeapprovedbyTheCity.

Wewill includea10%contingencytocover anypotential requestsaboveandbeyondthisscopeofwork.

Additional workmayqualifyas:- 3Dmodelsor additional perspectivedrawings,- additional meetings,- additional designchangesor revisions,- valueengineering- cost estimating- ConstructionDocumentation- DesignDevelopment- ConstructionObservationandDesign/Buildconsulting Theapprovedadditional serviceswill becoveredunder anaddendumtothisagreement. 15 +
EXCLUSIONS:ThefollowingitemsarespeciﬁcallyexcludedfromtheScopeofWork:1. All architectural, civil, structural, geotechnical, structural andelectrical engineeringplans.2. Submitting, obtainingandpayingfor all necessarypermitsandplancheckfees.3. Gradinganddrainageplan4. Soilsandgeological reports5. Civil engineeringtesting, design, andcalculations6. Structural engineeringtesting, design, andcalculations, includingretainingwallreinforcement7. Electrical anddomesticwater supplyplans8. Graphicrenderingsand3Dmodels9. Additional meetingswiththeCounty, PermittingAgencies, or other groups10. Preparationofas-built drawings11. Cost Estimatingfor landscapeinstallation12. BookSpeciﬁcations13. CEQAdocumentsand/or endangeredspeciesreporting.14. All architectural, civil, structural, geotechnical, structural andelectrical engineeringplans.15. Lightingphotometricplans, calculationsandspeciﬁcations.16. Maintenancemanual.17. Arborist andHorticultural consulting/services.18. PlottingCADﬁles, blueprintingandshippingcostsbeyondwhat isincludedinthecostestimate.19. Revisionsandchangesrequiredafter permit approval.20. Meetingsandworkshopsover allowance.21. Servicesrequestedbut not speciﬁedbythiscontract. 16 FEE SCHEDULE
RFI: WALK ON WILSHIRE

ON-CALL URBAN PLANNING &

LANDSCAPE ARCHITECTURAL

SERVICES

Submittal By:

BRAID WORK

LANDSCAPE ARCHITECTURE &

SITE DEVELOPMENT

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FEESCHEDULEFeesarereﬂectiveoftheworkoutlinedwithintheScopeOfServices.Basedonour project understanding, it isour opinionthat our total feefor theservicesrenderedinconnectionwiththisproject will not exceedthebelowﬁguresplusreimbursableexpenses.

Thebreakdownsrepresent our best estimateat thistimeandmaychangesubject tofuturedevelopmentsduringtheproject. It ispossiblethat someoftheestimatedmanpowerrequirementsfor speciﬁctaskitemsmayincreasewhileothersmaynot requiretheentireanticipatedeffort.

Wewill undertakethisworkonapercent completionbasisconsistent withtheProject Timeline,EstimatedBudget, andStaﬃngPlanascontainedinour RFPresponseandasappendedhere.

UrbanDesign&LandscapeArchitectureServicesPHASE TITLE HOURS COST

1.0 Project Start-Up 23.00 $3,440

2.0 AnalysisandConceptual Design 116.50 $19,258

3.0 ExpediteFee n/a $3,400
SUBTOTOTAL $26,098
x Contingency: At request ofOwner HOURLY $2,500.00
Not ToExceedAmount: $28,598
StandardBillingRateandSchedulePrincipal LandscapeArchitect $225.00Principal UrbanPlanner $250.00Principal Contractor $175.00AssociateLandscapeArchitect/Project Manager $200.00CADTechnician(AutoCad2024) $150.00Administrative $100.00

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Billing:Intheevent ofadditional workrequestsbeyondtheScopeOfServices, billingwill besent tocover contingencyrequests.

Intheevent oflatepayments, payment delays, andother collectionproblems, thepayeewill payfor all latefeesat ﬁfteenpercent (15%)oftheoutstandingbalanceper monthandall legal andadministrationandﬁlingfeesincurredduringthedelay.

Our feeswill bereviewedandadjustedasnecessaryonanannual basis.

TRAVELEXPENSES:Travel expenseswill bebilledonatimeandmaterialsbasis. Hourlychargeswill bebilledat theAdministrativehourlyrate, andmileageat thestandardmileagerate. Themileagerateislistedaboveinthestandardbillingrateandschedule. Ifanairplaneor hotel stayisnecessary, ﬂightfareandhotel will becoveredinfull byTheCity. TheCitywill berequiredtoapproveall travelexpensesPRIORtotheir purchase.

PAYMENTREQUIREMENTS:A50%downpayment isrequiredinadvancepriortothestart ofwork.Workwill not beginuntil payment isreceived.

The50%downpayment will applytotheﬁrst 50%oftheproject, thenasecondbillingfor theremaining50%oftheproject uponproject completion. Our teamwill provideabill reﬂectinganhourlybreakdownoftimespent ontheproject for theﬁnal billing.

Intheevent ofadditional workrequests, billingwill besent tocover contingencyrequests.

Intheevent oflatepayments, payment delays, andother collectionproblems, thepayeewill payfor all latefeesat tenpercent (10%)oftheoutstandingbalanceper monthandall legal andadministrationandﬁlingfeesincurredduringthedelay.

Our feeswill bereviewedandadjustedasnecessaryonanannual basis.

Anychangesinour scopeofworkwill requireanimmediatebilateral agreement andanequitableadjustment infees.

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We are happy to respond to your needs for professional Landscape Architectural services for your project. Please do not hesitate to give me a call should you have any questions regarding this proposal/contract. We will look forward to your favorable reply.

Sincerely,
Roger Zalneraitis Rita C. Manna
CEO Founder & Director of Design
MODSTREET Braid.Work, LLC
______________________________________________________________________________________________________ David Lopez, Senior Planner: Approved Date
Note: Landscape Architects are regulated by the California Board of Landscape Architects. Any questions concerning a landscape Architect may be referred to the Board at: Board of Landscape Architects 1021 O Street, Room A151 Sacramento, CA 95814 (916) 445-4954

City Council - Successor Agency - Housing AuthorityJanuary 21, 2025

City Council - Successor Agency - Housing Authority
January 21, 2025