662.844.2155 | [email protected] | THERETAILCOACH.COM | AUSTIN, TEXAS • TUPELO, MISSISSIPPI
PREPARED FOR CITY OF FULLERTON, CA
MAY 2026
COMMUNITY
GAP/OPPORTUNITY ANALYSIS
FULLERTON, CALIFORNIA
662.844.2155 | [email protected] | THERETAILCOACH.COM | AUSTIN, TEXAS • TUPELO, MISSISSIPPI 2 DEMOGRAPHIC SNAPSHOT
Community — Fullerton, California
Sunayana Thomas | City of Fullerton, CA
Community & Economic Development Director | 714.738.6837 [email protected]
www.CityofFullerton.com
Educational Attainment (%)
Graduate or Professional Degree 16.27%
Bachelors Degree 27.11%
Associate Degree 7.72%
Some College 20.53%
High School Graduate (GED) 17.56%
Some High School, No Degree 4.63%
Less than 9th Grade 6.17%
Age
Income
0-9 Years 10.44%
10 - 17 Years 9.53%
18 - 24 Years 11.18%
25 - 34 Years 14.73%
35 - 44 Years 13.37%
45 - 54 Years 12.61%
55 - 64 Years 12.11%
65 and Older 16.04%
Median Age 38.00
Average Age 39.70
Average HH $143,177
Median HH $99,457
Per Capita $50,040
Population
139,434
Households
47,466
Race Distribution
White 33.21%
Black/African American 2.46%
American Indian/Alaskan 1.30%
Asian 28.14%
Native Hawaiian/Islander 0.25%
Other Race 19.02%
Two or More Races 15.62%
Hispanic 39.61%
Non-Hispanic 60.39%
Charles R. Parker | Project Director, The Retail Coach, LLC | Cell: 662.231.9078 | Email: [email protected] 3 662.844.2155 | [email protected] | THERETAILCOACH.COM | AUSTIN, TEXAS • TUPELO, MISSISSIPPI NAICS DESCRIPTION 2025 DEMAND 2025 SUPPLY LEAKAGE* INDEX 44, 45, 722 Total retail trade including food and drinking places $1,744,998,900 $2,944,576,080 -$1,199,577,180 1.69 441 Motor vehicle and parts dealers $325,759,118 $373,800,998 -$48,041,880 1.15 4411 Automobile dealers $289,726,575 $321,092,550 -$31,365,975 1.11 4412 Other motor vehicle dealers $17,910,826 $6,491,854 $11,418,972 0.36 4413 Automotive parts, accessories, and tire stores $18,121,717 $46,216,594 -$28,094,877 2.55 442 Furniture and home furnishings stores $18,221,686 $29,745,084 -$11,523,398 1.63 4421 Furniture stores $11,066,299 $17,637,386 -$6,571,087 1.59 4422 Home furnishings stores $7,155,388 $12,107,698 -$4,952,310 1.69 443 Electronics and appliance stores $18,372,962 $25,459,785 -$7,086,823 1.39 443141 Household appliance stores $4,236,912 $5,266,719 -$1,029,807 1.24 443142 Electronics stores $14,136,050 $20,193,066 -$6,057,016 1.43 444 Building material and garden equipment and supplies dealers $102,586,256 $91,008,922 $11,577,334 0.89 4441 Building material and supplies dealers $90,860,121 $89,444,923 $1,415,198 0.98 44411 Home centers $47,905,485 $47,330,475 $575,010 0.99 44412 Paint and wallpaper stores $4,820,703 $6,671,298 -$1,850,595 1.38 44413 Hardware stores $9,068,547 $5,950,579 $3,117,968 0.66 44419 Other building material dealers $29,065,386 $29,492,571 -$427,185 1.01 4442 Lawn and garden equipment and supplies stores $11,726,135 $1,563,999 $10,162,136 0.13 44421 Outdoor power equipment stores $2,325,231 $90,887 $2,234,344 0.04 44422 Nursery, garden center, and farm supply stores $9,400,904 $1,473,112 $7,927,792 0.16 445 Food and beverage stores $227,234,273 $584,463,637 -$357,229,364 2.57 4451 Grocery stores $206,006,070 $547,721,806 -$341,715,736 2.66 44511 Supermarkets and other grocery (except convenience) stores $197,182,091 $520,543,273 -$323,361,182 2.64 44512 Convenience stores $8,823,978 $27,178,533 -$18,354,555 3.08 4452 Specialty food stores $6,915,328 $6,759,059 $156,269 0.98 4453 Beer, wine, and liquor stores $14,312,875 $29,982,772 -$15,669,897 2.09 446 Health and personal care stores $42,775,890 $164,549,389 -$121,773,499 3.85 44611 Pharmacies and drug stores $30,476,599 $136,329,861 -$105,853,262 4.47 44612 Cosmetics, beauty supplies, and perfume stores $2,331,865 $11,879,980 -$9,548,116 5.09 44613 Optical goods stores $8,187,892 $6,594,945 $1,592,947 0.81 44619 Other health and personal care stores $1,779,535 $9,744,603 -$7,965,069 5.48 447 Gasoline stations $184,270,023 $341,635,506 -$157,365,483 1.85 448 Clothing and clothing accessories stores $54,405,064 $118,373,702 -$63,968,638 2.18 4481 Clothing stores $37,234,943 $73,971,693 -$36,736,750 1.99 44811 Men’s clothing stores $1,316,506 $819,555 $496,951 0.62 44812 Women’s clothing stores $4,752,891 $9,255,330 -$4,502,439 1.95 44813 Children’s and infants’ clothing stores $2,080,826 $545,499 $1,535,327 0.26 44814 Family clothing stores $21,587,380 $22,033,596 -$446,216 1.02 44815 Clothing accessories stores $1,811,495 $38,436,378 -$36,624,884 21.22 44819 Other clothing stores $5,685,846 $2,881,335 $2,804,511 0.51 4482 Shoe stores $8,911,875 $8,196,867 $715,008 0.92 4483 Jewelry, luggage, and leather goods stores $8,258,246 $36,205,142 -$27,946,896 4.38 44831 Jewelry stores $4,377,367 $15,764,677 -$11,387,310 3.60 44832 Luggage and leather goods stores $3,880,879 $20,440,465 -$16,559,586 5.27 COMMUNITY — FULLERTON, CALIFORNIA
GAP/OPPORTUNITY ANALYSIS
*Negative numbers denote surplus.
4 662.844.2155 | [email protected] | THERETAILCOACH.COM | AUSTIN, TEXAS • TUPELO, MISSISSIPPI NAICS DESCRIPTION 2025 DEMAND 2025 SUPPLY LEAKAGE* INDEX 451 Sporting goods, hobby, musical instrument, and book stores $29,424,771 $45,501,469 -$16,076,698 1.55 4511 Sporting goods, hobby, and musical instrument stores $22,756,521 $44,684,721 -$21,928,200 1.96 45111 Sporting goods stores $16,616,264 $29,709,243 -$13,092,979 1.79 45112 Hobby, toy, and game stores $4,359,728 $13,273,854 -$8,914,126 3.04 45113 Sewing, needlework, and piece goods stores $1,072,678 $583,312 $489,366 0.54 45114 Musical instrument and supplies stores $707,851 $1,118,312 -$410,461 1.58 4512 Book stores and news dealers $6,668,250 $816,748 $5,851,502 0.12 452 General merchandise stores $179,638,035 $166,451,009 $13,187,026 0.93 4522 Department stores $8,262,717 $41,150,326 -$32,887,609 4.98 4523 Other general merchandise stores $171,375,319 $125,300,683 $46,074,636 0.73 453 Miscellaneous store retailers $29,248,069 $62,242,559 -$32,994,490 2.13 4531 Florists $1,500,985 $1,964,280 -$463,295 1.31 4532 Office supplies, stationery, and gift stores $4,847,271 $6,752,538 -$1,905,267 1.39 45321 Office supplies and stationery stores $986,349 $2,977,993 -$1,991,645 3.02 45322 Gift, novelty, and souvenir stores $3,860,923 $3,774,545 $86,378 0.98 4533 Used merchandise stores $3,570,394 $25,639,799 -$22,069,405 7.18 4539 Other miscellaneous store retailers $19,329,418 $27,885,942 -$8,556,524 1.44 45391 Pet and pet supplies stores $7,471,146 $14,074,848 -$6,603,702 1.88 45399 All other miscellaneous store retailers $11,858,273 $13,811,094 -$1,952,821 1.16 454 Non-store retailers $285,000,544 $465,761,826 -$180,761,282 1.63 722 Food services and drinking places $248,062,208 $475,582,194 -$227,519,986 1.92 7223 Special food services $16,994,495 $9,721,886 $7,272,609 0.57 7224 Drinking places (alcoholic beverages) $12,015,067 $14,535,179 -$2,520,112 1.21 7225 Restaurants and other eating places $219,052,647 $451,325,129 -$232,272,482 2.06 722511 Full-service restaurants $115,636,088 $348,010,736 -$232,374,648 3.01 722513 Limited-service restaurants $87,706,288 $45,066,854 $42,639,434 0.51 722514 Cafeterias, grill buffets, and buffets $2,232,267 $4,794,666 -$2,562,399 2.15 722515 Snack and nonalcoholic beverage bars $13,478,003 $53,452,873 -$39,974,870 3.97 COMMUNITY — FULLERTON, CALIFORNIA
GAP/OPPORTUNITY ANALYSIS
*Negative numbers denote surplus.
5 662.844.2155 | [email protected] | THERETAILCOACH.COM | AUSTIN, TEXAS • TUPELO, MISSISSIPPI About The Retail Coach®
The Retail Coach is a national retail recruitment and development firm that combines strategy, technology, and creative expertise to develop and deliver high-impact retail recruitment and development plans to local governments, chambers of commerce, economic development organizations and private developers.
Through its unique Retail360® Process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential.
Retail:360® Process
Providing more than simple data reports of psychographic and demographic trends, The Retail Coach goes well beyond other retail consulting and market research firms’ offerings by combining current national and statewide demographics and trend data with real-world, “on-the-ground” information gathered through extensive visits to our clients’ communities. Every community is different, and there is no “one size fits all” retail recruitment solution. Compiling the gathered data into client-tailored information packets that are uniquely designed for, and targeted to, specific retailers and restaurants who meet the community’s needs help assure our clients that they are receiving the latest and best information for targeted retail recruitment efforts — all with personal service and coaching guidance that continues beyond the initial project scope and timeline.
Our Retail:360® Process assures that communities get timely, accurate and relevant information. Translating that data into the information that retailers need and seek assures our clients even better possibilities for tremendous retail growth and success. 662.844.2155 | [email protected] | THERETAILCOACH.COM | AUSTIN, TEXAS • TUPELO, MISSISSIPPI The observations, conclusions and recommendations contained in this study are solely those of The Retail Coach, LLC and should not be construed to represent the opinions of others, including its clients, or any other entity prior to such entity’s express approval of this study.
All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.
Sources used in completing this study include: infoUSA™, Applied Geographic Solutions, Claritas, ESRI, U.S. Census Bureau, Economy.com, Unacast, Spatial Insights Inc., Urban Land Institute, CensusViewer.com, International Council of Shopping Centers, and/or U.S. Bureau of Labor and Statistics. To better represent current data, where applicable, portions of estimated actual sales may be calculated using an average sales per square foot model. Mapping data is provided by Google, Nielsen, ESRI and/or Microsoft Corporation.
All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.
ACKNOWLEDGMENTS