AGENDA
Garden Grove City Council
Tuesday, May 28, 2024
6:30 PM
Community Meeting Center
11300 Stanford Avenue
Garden Grove, California 92840
Steve Jones
Mayor
Cindy Tran
Mayor Pro Tem – District 3
George S. Brietigam
Council Member – District 1
John R. O’Neill
Council Member – District 2
Joe DoVinh
Council Member – District 4
Stephanie Klopfenstein
Council Member – District 5
Kim B. Nguyen-Penaloza
Council Member – District 6
Meeting Assistance: Any person requiring auxiliary aids and services, due to a disability, to address the City Council, should contact the City Clerk's Office 72 hours prior to the meeting to arrange for accommodations. Phone: (714) 741-5040.
Agenda Item Descriptions: Are intended to give a brief, general description of the item. The City Council may take legislative action deemed appropriate with respect to the item and is not limited to the recommended action indicated in staff reports or the agenda.
Documents/Writings: Any revised or additional documents/writings related to an item on the agenda distributed to all or a majority of the Council Members within 72 hours of a meeting, are made available for public inspection at the same time (1) in the City Clerk's Office at 11222 Acacia Parkway, Garden Grove, CA 92840, during normal business hours; (2) on the City's website as an attachment to the City Council meeting agenda; and (3) at the Council Chamber at the time of the meeting.
Public Comments: Members of the public who attend the meeting in -person and would like to address the City Council are requested to complete a pink speaker card indicating their name and address, and identifying the subject matter they wish to address. This card should be given to the City Clerk before the meeting begins. General comments are made during "Oral Communications" and should be limited to matters under consideration and/or what the City Council has jurisdiction over. Persons wishing to address the City Council regarding a Public Hear ing matter will be called to the podium at the time the matter is being considered.
Manner of Addressing the City Council: After being called by the Mayor, you may approach the podium, it is requested that you state your name for the record, and proceed to address the City Council. All remarks and questions should be addressed to the City Council as a whole and not to individual Council Members or staff members. Any person making impertinent, slanderous, or profane remarks or who becomes boisterous while addressing the City Council shall be called to order by the Mayor. If such conduct continues, the Mayor may order the person barred from addressing the City Council any further during that meeting.
Time Limitation: When any group of persons wishes to address the City Council on the same subject matter, the Mayor may request a spokesperson be chosen to represent the group, so as to avoid unnecessary repetition. At the City Council's discretion, a limit on the total amount of time for public comments during Oral Communications and/or a further limit on the time allotted to each speaker during Oral Communications may be set.
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PLEASE SILENCE YOUR CELL PHONES DURING THE MEETING.
AGENDA
ROLL CALL: COUNCIL MEMBER BRIETIGAM, COUNCIL MEMBER O'NEILL, COUNCIL MEMBER
DOVINH, COUNCIL MEMBER KLOPFENSTEIN, COUNCIL MEMBER NGUYEN-
PENALOZA, MAYOR PRO TEM TRAN, MAYOR JONES
INVOCATION
PLEDGE OF ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA
PRESENTATIONS
1. Summer Program Update as presented by the Community Services Department.
[Item 238/2024]
ORAL COMMUNICATIONS (TO BE HELD SIMULTANEOUSLY WITH OTHER
LEGISLATIVE BODIES)
RECESS
CONDUCT OTHER LEGISLATIVE BODIES' BUSINESS
RECONVENE
CONSENT ITEMS (CONSENT ITEMS WILL BE ACTED ON SIMULTANEOUSLY
WITH ONE MOTION UNLESS SEPARATE DISCUSSION AND/OR ACTION IS
REQUESTED BY A COUNCIL MEMBER)
2. Adoption of a Proclamation recognizing June 11, 2024, as Arbor Day in the City of Garden Grove. (Action Item)
[Item 226/2024]
3. Adoption of a Proclamation recognizing June as LGBTQ Pride Month. (Action Item)
[Item 237/2024]
4. Award a contract to CBRE, Inc. to provide commercial broker, property management, project management, and leasing services for the property located at 12966 Euclid Street, RFP GPM-No. 2401. (Cost: $87,840) (Action Item)
[Item 231/2024]
5. Approval of a Cooperative Agreement with the Orange County Transporation Authority for the Harbor Boulevard Innovative Corridor Project. (Action Item) [Item 234/2024]
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6. Receive and file warrants. (Action Item)
[Item 227/2024]
7. Approval to waive full reading of ordinances listed. (Action Item)
[Item 228/2024]
PUBLIC HEARINGS (MOTION TO APPROVE WILL INCLUDE ADOPTION OF EACH RESOLUTION UNLESS OTHERWISE STATED.)
8. Adoption of a Resolution confirming the Garden Grove Tourism Improvement District Advisory Board Annual Report and levying the assessment for Fiscal Year 2024-2025. (Action Item)
[Item 225/2024]
ORDINANCES PRESENTED FOR SECOND READING AND ADOPTION
9. Second Reading and Adoption of Ordinance No. 2954
Entitled:
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF GARDEN GROVE APPROVING (1) ZONING AMENDMENT NO. A-040-2024 TO AMEND THE CITY’S OFFICIAL ZONING MAP TO CHANGE THE ZONING OF AN APPROXIMATELY 0.88-
ACRE PARCEL LOCATED ON THE EAST SIDE OF NEWHOPE STREET, NORTH OF GARDEN GROVE BOULEVARD, AT 12828 NEWHOPE STREET, ASSESSOR’S PARCEL NO. 090-671-07, FROM R-1 (SINGLE-FAMILY RESIDENTIAL) TO RESIDENTIAL PLANNED UNIT DEVELOPMENT (PUD-019-2024) ZONING WITH AN R-3 (MULTIPLE-FAMILY RESIDENTIAL) BASE ZONE; AND (2) RESIDENTIAL PLANNED UNIT DEVELOPMENT NO. PUD-019-2024 TO FACILITATE THE DEVELOPMENT OF A 15-UNIT RESIDENTIAL DETACHED CONDOMINIUM PROJECT ON THE SUBJECT SITE. (Action Item)
[Item 229/2024]
MATTERS FROM THE MAYOR, CITY COUNCIL MEMBERS, AND CITY MANAGER
ADJOURNMENT
The next Regular Meeting will be held on Tuesday, June 11, 2024, at 5:30 p.m. in the Community Meeting Center, 11300 Stanford Avenue, Garden Grove, California, 92840. 3 Item 226/2024
Final
City of Garden Grove
INTER-DEPARTMENT MEMORANDUM
To:
Lisa L. Kim From: William E. Murray
Dept:
City Manager Dept: Public Works
Date: 5/28/2024
Subject: Adoption of a Proclamation recognizing June 11, 2024, as Arbor Day in the City of Garden Grove. (Action Item)
OBJECTIVE
For City Council to adopt a proclamation recognizing Tuesday, June 11, 2024, as Arbor Day in the City of Garden Grove.
BACKGROUND
For almost seventeen years, the City of Garden Grove had earned the status of “Tree City USA” from the National Arbor Day Foundation. Last year, the City resumed its status through the submittal of an annual application. The City would like to continue its annual designation by submitting a new application, which is estimated to be due in December 2024.
DISCUSSION
The Tree City USA application requires cities to generally comply with four standards. These include: (1) a City -staffed tree maintenance secti on, (2) a tree ordinance, (3) an annual budget of at least $2 per capita, and (4) Arbor Day Observance and Proclamation.
The Tree Maintenance Section in the Public Works Department is in compliance with all standards outlined above, except for a formal proclamation. Therefore, staff is requesting this final step in order to submit its annual application. Additionally, the Trees Maintenance Section will host a tree planting on Tuesday, June 11, 2024 , at West Haven Park to commemorate Arbor Day.
FINANCIAL IMPACT
Adopting the proclamation recognizing June 11, 2024 has no financial impact.
RECOMMENDATION
It is recommended that the City Council:
4 Item 226/2024
Proclaim Tuesday, June 11, 2024, as Arbor Day in the City of Garden Grove.
By: Ana Neal, Principal Administrative Analyst
ATTACHMENT
Official Proclamation
5 OFFICIAL PROCLAMATION
WHEREAS in 1872, the Nebraska Board of Agriculture established a special day to be set aside for the planting of trees, and
WHEREAS this holida y, called Arbor Day, was first observed with the planting of more than a million trees in Nebraska, and
WHEREAS Ar bor Day is now observed throughout the nation and the world, and
WHEREAS tr ees can be a solution to combating climate change by reducing the erosion of our precious topsoil by wind and water, cutting heating and cooling costs, moderating the temperature, cleaning the air, producing life-giving oxygen, and providing habitat for wildlife, and
WHEREAS
tr ees are a renewable resource giving us paper, wood for our homes, fuel for our fires, and countless other wood products, and WHEREAS tr ees in our city increase property values, enhance the economic vitality of business areas, and beautify our community, and WHEREAS tr ees — wherever they are planted — are a source of joy and spiritual renewal.
NOW , THEREFORE, I, , Mayor of the City of
, do hereby proclaim
as ARBOR DAY
In the Cit y of , and I urge all citizens
to celebr ate Arbor Day and to support efforts to protect our trees and woodlands, and
FURTHER, I urg e all citizens to plant trees to gladden the heart and promote the well-being of this and future generations.
DA TED THIS day of ,
Mayor
6 Item 237/2024
Final
City of Garden Grove
INTER-DEPARTMENT MEMORANDUM
To:
Lisa L. Kim From: Teresa Pomeroy
Dept:
City Manager Dept: City Clerk
Date: 5/28/2024
Subject: Adoption of a Proclamation recognizing June as LGBTQ Pride Month. (Action Item)
OBJECTIVE
For the City Council to adopt a Proclamation recognizing June as LGBTQ month.
BACKGROUND/DISCUSSION
At the City Council meeting held on June 12, 2018, Council Member Nguyen -Penaloza introduced a proposed Proclamation to celebrate June as LGBT Pride Month. The Proclamation was adopted unanimously by the members present. At the City Council meeting held on May 25, 2021, Council Member Nguyen -Penaloza brought forward a Proclamation recognizing LGBTQ month in Garden Grove that was subsequently approved unanimously by the members present for annual adoption. With the adoption of the Proclamation in 2021, the City Council approved that during the month of June each year, the City will light the clock tower in the Village Green Park with rainbow lights and post a Pride banner. Attached is the annual Proclamation recognizing June as LGBTQ month recommended for adoption.
FINANCIAL IMPACT
There is no financial impact for the City Council to adopt the proclamation recognizing June as LGBTQ month.
RECOMMENDATION
It is recommended that the City Council:
Adopt the attached Proclamation recognizing June as LGBTQ Month.
ATTACHMENT
Proclamation - June as LGBTQ Pride Month
7 PROCLAMATION
June 2024 as LBGTQ Pride Month
WHEREAS, Our nation was founded on the principle of equal rights for all people, but the fulfillment of this promise has been long in coming for many Americans.
Some of the most inspiring moments in our history have arisen from the various civil rights movements that have brought one group after another from the margins to the mainstream of American society; WHEREAS, In the movement toward equal rights for lesbian, gay, bisexual, transgender, and questioning (LBGTQ) people, a historic turning point occurred on June 28, 1969, in New York City, with the onset of the Stonewall Riots. During these riots, LBGTQ citizens rose up and resisted police harassment that arose out of discriminatory criminal laws that have since been declared unconstitutional. In the four decades since, civil rights for LBGTQ people have grown substantially, and LBGTQ pride celebrations have taken place around the country every June to commemorate the beginning of the Stonewall Riots;
WHEREAS, California has been a leader in advancing the civil rights of its LBGTQ citizens. And while further progress is needed, it is important to recognize and celebrate the substantial gains that have been achieved; and WHEREAS, During the month of June each year, the City of Garden Grove will light the clock tower in the Village Green Park with rainbow lights and post a Pride banner.
NOW THEREFORE BE IT DECLARED that the City of Garden Grove does hereby proclaim June 2024 as LBGTQ Pride Month.
May 28, 2024
8 Item 231/2024
Final
City of Garden Grove
INTER-DEPARTMENT MEMORANDUM
To:
Lisa L. Kim From: Ursula Luna-Reynosa
Dept:
City Manager Dept: Economic Development and
Housing
Date: May 28, 2024
Subject: Award a contract to CBRE, Inc. to provide commercial broker, property management, project management, and leasing services for the property located at 12966 Euclid Street, RFP GPM-No. 2401. (Cost: $87,840) (Action Item)
OBJECTIVE
For the City Council to award a contract to CBRE, Inc. (“CBRE)” to provide comprehensive real estate services, including but not limited to, professional third party commercial broker, property management, project management, and leasing operation of the n ewly acquired City property located at 12966 Euclid Street (“Property”).
BACKGROUND
On August 8, 2023, the City Council approved the acquisition of the Property, a 2.1 acre parcel with a five (5) story office building with 64,400 rentable SF and the transaction closed on November 30, 2023. The Property necessitates the real estate management expertise of a firm offering comprehensive services tailored to the City’s specific criteria and development of a unique service model to achieve the City’s prope rty ownership requirements. The Economic Development and Housing Department, Real Property Division, prepared a Request for Proposals (RFP GPM -NO.2401) with priorities including: advertising and marketing management, lease administration, financial and ope rational reporting, procurement, maintenance and operating expense controls, property tax services, and site security.
DISCUSSION
On January 17, 2024, the City released on PlanetBids a formal request for proposals (RFP) to solicit interest from experienc ed firms interested in providing comprehensive real estate services requested by the City. On January 23, staff hosted a mandatory site walk, with four (4) prospective firms in attendance.
On February 16, 2024, three (3) proposers submitted formal respon ses. A selection panel consisting of three (3) key members from the Economic Development and Finance Departments rated the proposals based on the following criteria: experience and 9 Item 231/2024
qualifications, ability to perform scope of services, leasing strategies, f inancial reporting, repair and maintenance operations, references, and oral interviews.
Following the evaluation, Newmark Knight, ranked first with the highest score, informed the City that they would be withdrawing their proposal due to staffing issues. Consequently, the City proceeded to negotiate with CBRE, the next highest -ranked proposal, to provide the needed services.
SUMMARY TABLE
Raters Silverstone Newmark CBRE
A 2.9 4.9 4.5
B 3.1 5.0 4.3
C 4.9 5.0 4.6
Total Score 10.9 14.9 13.4
CBRE stands as a leader in the commercial real estate industry, boasting a team of seasoned professionals proficient in leasing, property management, capital markets, investment management, and valuations. Since its establishment in 1906, CBRE has been at the forefront of innovation, consistently adapting to meet the evolving needs of its clients. With a rich history of managing real estate across both public and private sectors, CBRE is ideally positioned to undertake the management of the Property. Notably, C BRE has been leasing this building, 12966 Euclid Street, since 2008, further solidifying their familiarity and expertise in its operations.
FINANCIAL IMPACT
Under the proposed agreement, CBRE, Inc. has provided fees to be charged for performing all services in the following categories:
Property Management Fee - It is anticipated that the agreement will be established in the not-to-exceed amount of $87,840 for year one (1) with the option to extend the agreement in one (1) year increments, for a total service period of five (5) years. The $87,840 amount includes three cost components: 1. p roperty management fee, 2. m anagement sa lary reimbursement fee, and 3. i nsurance policy reimbursement fee. The proposed property management fee is four percent (4%) of gross revenue or a minimum of $4,000 per month, whichever is greater, and shall be adjusted annually up to five percent (5%) maximum, based on the Consumer Price Index (CPI). The management salary reimbursement fee is $3,200 per month adjusted annually up to a maximum five (5) percent, based on the CPI. Lastly, the insurance policy reimbursement fee is $120 per month adjusted annually.
Leasing Commission Fee – For new tenants, the proposed commission is six percent (6%) of the total rental consideration paid by the tenants for the first five years of a new lease term, three percent (3%) for years six through ten, and one and a half percent (1.5%) after year ten. The tenant’s broker and CBRE will split the commission as negotiated. In cases where no outside brokerage representatives are involved, the proposed commission is four percent (4%) of the total rental consideration paid by the tenants for the first five years of a new lease term, two percent (2%) for years six through ten, and one percent (1.0%) after year ten.
10 Item 231/2024
NEW TENANT COMMISSIONS
Months With Tenant
Broker
Without
Tenant Broker
0-60 6% of Lease 4% of Lease
61-120 3% of Lease 2% of Lease
120 + 1.5% of Lease 1% of Lease
For existing tenant renewals and/or expansions, the proposed commission is six percent (6%) of the total rental consideration paid by the tenants for the first five years of a new lease term, three percent (3%) for years six through ten, and one and a half percent (1.5%) after year ten. The tenant’s broker and CBRE will split the commission as negotiated. In cases where no outside brokerage representatives are involved, the proposed commission is three percent (3%) of the total rental consideration paid by the tenants for the first five years of a new lease term, one and a half percent (1.5%) for years six through ten, and a half percent (0.5%) after year ten.
EXISTING TENANT RENEWAL/EXPANSION
COMMISSIONS
Months With Tenant
Broker
Without Tenant
Broker
0-60 6% of Lease 3% of Lease
61-120 3% of Lease 1.5% of Lease
120 + 1.5% of Lease 0.5% of Lease
The disbursement of commission fees are fifty percent (50%) of the gross fee is due within thirty (30) days of full lease execution and the remaining amount is due within thirty (30) days of commencement of lease. The annual leasing commission will be dependent upon the amount of space leased, term, and rent and will therefore fluctuate.
Project Management Fee – It is conceivable that the City will utilize CBRE project management and engineering services which will be billed per the rates listed below.
PROJECT MANAGEMENT FEE
Managed Project Cost Percentage Fee
$0 - $100,000 6%
Next $100,00 - $250,000 5%
Next $250,000 - $500,00 4%
$500,000 + 3%
Based on a tenant improvement project and the City’s request for CBRE to project manage, CBRE will add the appropriate percentage fee to the project cost. It is anticipated that the funds will be expended from lease revenues collected.
11 Item 231/2024
RECOMMENDATION
It is recommended that the City Council:
Award a contract to CBRE, Inc., to provide commercial broker, property management, project management, and leasing services for the property located at 12966 Euclid Street; and
Authorize the City Manager to execute the agreement and additional option years, amendments, and make minor modifications as appropriate thereto, on behalf of the City.
By: Paul Guerrero, Senior Real Property Agent
ATTACHMENT
CBRE Professional Services Agreement
12 p. 1
PROFESSIONAL SERVICES AGREEMENT
THIS “PROFESSIONAL SERVICES AGREEMENT” (this “Agreement”) is made this 28th day of May, 2024 by the CITY OF GARDEN GROVE , a municipal corporation, (“CITY”), and CBRE, Inc., a Delaware Corporation (‘‘CONSULTANT”).
RECITALS
The following recitals are a substantive part of this Agreement:
1. This Agreement is entered into pursuant to CITY OF GARDEN GROVE City Council approval on May 28, 2024.
2. CITY desires to utilize the services of CONSULTANT to provide real estate commercial broker, property management, project management, and leasing services for a five -story commercial building located at 12966 Euclid Street, Garden Grove, California.
3. CITY does not have the personnel to accomplish said services.
4. CONSULTANT is qualified by virtue of experience, training, education and expertise to accomplish the required services.
AGREEMENT
THE PARTIES MUTUALLY AGREE AS FOLLOWS:
1. Term of Agreement. The term of the agreement shall be for a period of one (1) year from the date of full execution of the Agreement, with an option to extend said Agreement additional four (4) years, for a total performance period of five (5) years. Option years shall be exercised one (1) year at a time, at the sole option of the CITY. This agreement may be terminated by the City without cause. In such event, the CITY will compensate CONSULTANT for work performed to date in accordance with Section 3 of this Agreement. CONSULTANT is required to present evidence to support work performed.
2. Services to be Provided. The services to be performed by CONSULTANT shall consist of the Scope of Services listed in Exhibit “A” and is incorporated herein by reference. Exhibit “A” and this Agreement do not guarantee any specific amount of work. CONSULTANT warrants that all services will be performed in a competent, professional and satisfactory manner in accordance with customary and usual practices in CONSULTANT’S profession and the standards prevalent in the industry for such services. By executing this Agreement, CONSULTANT warrants that it has carefully considered how the work should be performed and fully understands the facilities, difficulties, and restrictions attending performance of the work under this Agreement.
13 p. 2
3. Compensation. CONSULTANT shall be compensated as follows:
3.1 Amount. CONSULTANT shall be compensated for the services provided under this Agreement pursuant to the fee structure described in CONSULTANT's Best and Final Proposal (Section 6, Fees Schedule, Cost Estimates & Expenses) attached hereto as Exhibit “B” and made a part hereof by reference . Total compensation payable by CITY to CONSULTANT for property management services under this Agreement shall not exceed the total amount of Eighty Seven Thousand Eight Hundred Forty Dollars and 00/100 cents ($87,840.00) annually. Leasing services commissions are not subject to this not -to-exceed annual compensation. Unless otherwise mutually a greed by the parties in writing, CONSULTANT shall not be compensated for any services rendered in connection with its performance of this Agreement, which are in addition to those set forth herein. The CITY shall compensate CBRE at the gross lease of two p ercent (2%) gross rental value for the F & M Bank lease transaction.
3.2 Payment. For property management and project management services under this Agreement, payment shall be made per invoice submitted by CONSULTANT due and payable within 45 days. For leasing services commissions, payment shall be made in accordance with the Lease Commission Schedule in Exhibit “B”.
3.3 Records of Expenses . CONSULTANT shall keep complete and accurate records of costs and incidental expenses subject to the fees or reimbursement payable hereunder. These records will be made available at reasonable times to CITY.
3.4 Termination. CITY and CONSULTANT shall each have the right to terminate this Agreement, without cause, by giving thirty (30) days written notice of termin ation to the other party. If the Agreement is terminated by CITY, then the provisions of this Section 3 shall apply to that portion of the work completed. In such event, CITY will compensate CONSULTANT for work performed to date in accordance with the Proposal.
CONSULTANT is required to present evidence to support performed work.
4. Insurance Requirements
4.1 Commencement of Work. CONSULTANT shall not commence work under this Agreement until all certificates and required endorsements have been received and approved by the CITY. CONSULTANT shall notify the CITY of any material change, cancellation, or termination at least thirty (30) days in advance.
4.2 Workers Compensation Insurance . For the duration of this Agreement, CONSULTANT shall maintain Workers Compensation Insurance in the amount and type required by law, if applicable. The insurer shall waive 14 p. 3
its rights of subrogation against the CITY, its officers, officials, agents, employees, and volunteers.
4.3 Insurance Amounts. CONSULTANT shall maintain the following insurance for the duration of this Agreement:
a) Commercial general liability in an amount of $1,000,000 per occurrence; (claims made and modified occurrence policies are not acceptable); Insurance companies must be reasonably acceptable to CITY, admitted and licensed in California , and have a Best’s Guide Rating of A-, Class VIII or better;
b) Automobile liability in an amount of $1,000,000 per occurrence; (claims made and modified occurrence policies are not acceptable) Insurance companies must be reasonably acceptable to CITY, admitted and licensed in California, and have a Best’s Guide Rating of A-, Class VIII or better.
c) Professional liability in an amount of $1,000,000 per occurrence; Insurance companies must be reasonably acceptable to CITY and have an AM Best’s Guide Rating of A-, Class VIII or better. If the policy is written on a “claims made” basis, the policy shall be continued in full force and effect at all times during the term of the Agreement, and for a period of three (3) years from the date of the completion of services provided. In the event of termination, cancellation, or material change in the policy, CONSULTANT shall obtain continuing insurance coverage for the prior acts or omissions of CONSULTANT during the course of performing services under the term of the agreement. The coverage shall be evidenced by either a new policy evidencing no gap in coverage, or by obtaining separate extended “t ail” coverage with the present or new carrier.
The policy under section 4.3 (a) shall include CITY, its officers, officials, employees, agents, and volunteers as additional insureds for liability arising out of work or operations performed by the CONSULTANT to the extent of losses attributable to CONSULTANT’S negligence. CONSULTANT shall provide to CITY proof of insurance and relevant endorsement forms that conform to CITY’s requirements, as approved by the CITY.
The policy under section 4.3 (b) shall include CITY, its officers, officials, employees, agents, and volunteers as additional insureds to the extent of losses attributable to CONSULTANT’S negligence for automobiles owned, leased, hired, or borrowed by CONSULTANT. CONSULTANT shall provide to CITY proof of insurance and relevant endorsement forms that conform to CITY’s requirements, as approved by the CITY.
CONSULTANT’s insurance coverage shall be primary insurance as respects to CITY, its officers, officials, employees, agents, and volunteers to the 15 p. 4
extent of losses attributable to CONSULTANT’S negligence. Any insurance or self-insurance maintained by the CITY, its officers, officials, employees, agents, or volunteers shall be excess of the CONSULTANT’s insurance and shall not contribute with it.
5. Non-Liability of Officials and Employees of the CITY . No official or employee of CITY shall be personally liable to CONSULTANT in the event of any default or breach by CITY, or for a ny amount, which may become due to CONSULTANT.
6. Non-Discrimination. CONSULTANT covenants there shall be no discrimination against any person or group due to race, color, creed, religion, sex, marital status, age, handicap, national origin or ancestry, i n any activity pursuant to this Agreement.
7. Independent Contractor. It is agreed to that CONSULTANT shall act and be an independent contractor and not an agent or employee of CITY, and shall obtain no rights to any benefits which accrue to CITY’s employees.
8. Compliance With Law . CONSULTANT shall comply with all applicable laws, ordinances, codes and regulations of the federal, state and local government.
CONSULTANT shall comply with, and shall be responsible for causing all contractors and subcontrac tors performing any of the work pursuant to this Agreement to comply with, all applicable federal and state labor standards, including, to the extent applicable, the prevailing wage requirements promulgated by the Director of Industrial Relations of the St ate of California Department of Labor. The CITY makes no warranty or representation concerning whether any of the work performed pursuant to this Agreement constitutes public works subject to the prevailing wage requirements.
9. Disclosure of Documents. All documents or other information developed or received by CONSULTANT are confidential and shall not be disclosed without authorization by CITY, unless disclosure is required by law.
10. Ownership of Work Product . All documents or other information devel oped or received by CONSULTANT shall be the property of CITY. CONSULTANT shall provide CITY with copies of these items upon demand or upon termination of this Agreement.
11. Conflict of Interest and Reporting . CONSULTANT shall at all times avoid conflict of interest or appearance of conflict of interest in performance of this Agreement.
12. Notices. All notices shall be personally delivered or mailed to the below listed addresses, or to such other addresses as may be designated by written notice.
These addresses shall be used for delivery of service of process.
16 p. 5
(a) Address of CONSULTANT is as follows:
CBRE, Inc.
3501 Jamboree Road, Suite 100
Newport Beach, CA 92660
Attn: Peter Wells, First Vice President
(714) 371-9220
[email protected]
(b) Address of CITY is as follows (with a copy to):
Paul Guerrero City Attorney
Economic Development & Housing Dept. City of Garden Grove City of Garden Grove P.O. Box 3070
P.O. Box 3070 Garden Grove, CA 92840
Garden Grove, CA 92840
[email protected]
(714) 741-5181
13. CONSULTANT’S Proposal. This Agreement shall include CONSULTANT’ s best and final proposal dated February 14, 2024, on file with the City Clerk, which is incorporated herein by reference. In the event of any inconsistency between the terms of the Proposal and this Agreement, this Agreement shall govern.
14. Licenses, Permits and Fees. At its sole expense, CONSULTANT shall obtain a Garden Grove Business License, all permits and licenses as may be required by this Agreement.
15. Familiarity With Work. By executing this Agreement, CONSULTANT warrants that: (1) it has investigated the wo rk to be performed; (2) it has investigated the site of the work and is aware of all conditions there; and (3) it understands the facilities, difficulties and restrictions of the work under this Agreement.
Should CONSULTANT discover any latent or unknown conditions materially differing from those inherent in the work or as represented by CITY, it shall immediately inform CITY of this and shall not proceed, except at CONSULTANT’S risk, until written instructions are received from CITY.
16. Time of Essence. Time is of the essence in the performance of this Agreement.
17. Limitations Upon Subcontracting and Assignment.
a. The experience, knowledge, capability and reputation of CONSULTANT, its principals and employees were a substantial inducement for CITY to enter into this Agreement. CONSULTANT shall not contract with any other entity to perform the services required without written approval of the CITY. This Agreement may not be assigned voluntarily or by operation of law, without the prior written approval of CITY. If CONSULTANT is permitted to subcontract any part of this Agreement, CONSULTANT shall be responsible 17 p. 6
to CITY for the acts and omissions of its subcontractor as it is for persons directly employed. Nothing contained in this Agreement shall create any contractual relationship between any subcontractor and CITY. All persons engaged in the work will be considere d contractors or agents of CONSULTANT. CITY will deal directly with and will make all payments to CONSULTANT.
b. It is intended in this Agreement that CONSULTANT shall negotiate contracts on behalf of CITY with third party vendors ("Vendors") for the repa ir, maintenance and servicing of the Property, consistent with industry standards. Such service contracts shall be entered into with Vendors by CONSULTANT as agent for and in the name of CITY and terminable with respect to the Property on 30 days' notice or less, unless otherwise approved by CITY. CONSULTANT shall require Vendors to provide insurance and indemnify the CITY to the same extent as required of CONSULTANT pursuant to this Agreement.
18. Authority to Execute. The persons executing this Agreement on behalf of the parties warrant that they are duly authorized to execute this Agreement and that by executing this Agreement, the parties are formally bound.
19. Indemnification. To the fullest extent permitted by law, CONSULTANT agrees to protect, defend, and hold harmless CITY and its elective or appointive boards, officers, agents, and employees from any and all claims, liabilities, expenses, or damages of any nature, including attorneys' fees, for injury or death of any person, or damages of any nature, including interference with use of property, to the extent attributed to the negligence, recklessness and/or intentional wrongful conduct of CONSULTANT, CONSULTANT'S agents, officers, employees, subcontractors, or independent contractors hired by CONSULTANT in the performance of the Agreement. The only exception to CONSULTANT'S responsibility to protect, defend, and hold harmless CITY, is due to the negligence, recklessness and/or wrongful conduct of CITY, or any of its elective or appointive boards, officers, agents, or employees.
This hold harmless agreement shall apply to all liability regardless of whether any insurance policies are applicable. The policy limits do not act as a limitation upon the amount of indemnification to be provided by CONSULTANT.
20. Consequential Damages. Notwithstanding anything to the contrary contained in this Agreement, neither CITY nor CONSULTANT shall be liable for any lost or prospective profits or any other indirect, consequential, special, incidental, punitive or other exemplary losses or damages, whether in tort, contract or otherwise, regardless of the foreseeability or the cause thereof, tha t would not otherwise be covered under the standard liability or property insurance forms required of the Parties hereunder.
21. Environmental Assessments . Notwithstanding anything to the contrary contained herein, CITY acknowledges and understands that CONSULTANT is not 18 p. 7
qualified to ( a) evaluate the presence or absence of hazardous or toxic substances, mold, waste, materials, electromagnetic field, radon, radioactive materials, or other environmental concerns under applicable law, upon, within, above, or beneath the Property (collectively, "Hazardous Materials"); ( b) maintain or evaluate compliance with environmental, Hazardous Materials or waste laws, rules and regulations; or ( c) conduct or ensure clean -up or remediation of Hazardous Material spills or contamination. CITY agrees that, with respect to any abatement, clean-up or remedial action that CITY desires to implement, CITY shall directly enter into a contract with a qualified and licensed environmental clean-up company to undertake such responsibilities. In no event will CONSULTANT make an independent determination as to the presence or absence of Hazardous Materials, or whether CITY, the Property or any particular tenant is in violation or compliance with any laws relating to Hazardous Materials ("Hazardous Materials Laws"). CONSULTANT will, however, notify CITY in the event it has actual knowledge of any Hazardous Materials in or on the Property or violation of Hazardous Materials Laws at the Property.
22. Modification. This Agreement constitute s the entire agreement between the parties and supersedes any previous agreements, oral or written. This Agreement may be modified only by subsequent mutual written agreement executed by CITY and CONSULTANT.
23 Waiver. All waivers of the provisions of th is Agreement must be in writing by the appropriate authorities of the CITY and CONSULTANT.
24. California Law. This Agreement shall be construed in accordance with the laws of the State of California. Any action commenced about this Agreement shall be filed in the central branch of the Orange County Superior Court.
25. Interpretation. This Agreement shall be interpreted as though prepared by both parties
26. Preservation of Agreement. Should any provision of this Agreement be found invalid or unenforceable, the decision shall affect only the provision interpreted, and all remaining provisions shall remain enforceable.
\ \ \ \
(Agreement Signature Block on Next Page)
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IN WITNESS THERE OF, these parties hereto have caused this Agreement to be executed as of the date set forth opposite the respective signatures.
Date:
ATTESTED:
City Clerk Date
APPROVED AS TO FORM:
City Attorney Date
“CITY”
CITY OF GARDEN GROVE
By:
City Manager Date
“CONSULTANT”
CBRE, INC.
By:
Peter Wells
Title: First Vice President
Date:
Tax I.D.:
Broker License:
Expiration Date:
If CONSULTANT/CONTRACTOR is a
corporation, a Corporate Resolution
and/or Corporate Seal is required. If a
partnership, Statement of Partnership
must be submitted to CITY.
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EXHIBIT “A”
SCOPE OF SERVICES
Section F (Minimum Qualifications/Requirements & Scope of Services) of City of Garden Grove Request for Proposal, RFP GPM -No.2401 dated January 17, 2024, on file with the City Clerk, which includes the following Property Management Details:
a. Supervise onsite engineering and day porter personnel; b. Supervise vendor services and contract administration (prevailing wage) as it pertains to property management;
c. Administer leases and enforce tenants’ leasehold obligations; d. Collect and monitor proof of insurance for tenants and vendors; e. Field tenant work order calls, dispatch, and follow up as appropriate; f. Log all tenant maintenance requests for future reference and records; g. Coordinate all scheduled and unscheduled maintenance work;
h. Communicate to City and tenants regarding building issues that will affect them (i.e., work being conducted to elevators, window washing, lobby floor, restrooms maintenance, etc.);
i. Provide property inspections and tours;
j. Handle tenant relations;
k. Provide monthly comprehensive janitorial and engineering inspections; l. Coordinate tenant events;
m. From time-to-time, review existing building rules and regulations and present recommendations to City to modify existing rules and regulations as deemed appropriate;
n. Meet with City staff to discuss status of repair items; o. Coordinate and supervise minor tenant improvement work (i.e. paint, carpet, etc.);
p. Help coordinate annual occupant fire drill where applicable; q. Implementation of trash, green energy, and recycling programs where appropriate;
r. Apply for rebates from utility companies for repairs and equipment that meet criteria;
s. Market available office space for lease;
t. Compile information for auditors and tax preparers on behalf of City; u. Work with the City on any ADA/Code compliance issues that may arise; 21 p. 10
v. Collect monthly operating expense reimbursements;
w. Prepare monthly narrative regarding property operations, financial results, delinquencies, maintenance, etc.;
x. Provide project management for major tenant improvements and capital items, which will be scheduled and entered into under a separate agreement; y. Identify and address emergency situations immediately upon occurrence and provide follow-up remediation while keeping the City staff informed; z. Supervise and arrange the routine maintenance and minor repairs of the property including arrangement of janitorial and landscaping services; aa. Provide services to ensure that the property’s appearance is at its very best for VIP visits and special events;
bb. Special events may require setup of furniture, moving of furniture, decorations, etc. City staff will notify the firm as soon as a VIP visit or special event requirements are known;
cc. Provide Property and parking lot security;
dd. Prepare annual operating budget and a five (5) year capital plan. This includes suggested capital improvements and detailed suggestions for the improved operation of the property with a detailed narrative; ee. Calculate operating expense estimates for each tenant; ff. Collect monthly operating expense reimbursement;
gg. Provide accounts receivables duties;
hh. Approve and input all invoices on a daily basis;
ii. Review monthly funding requests and modify according to approved projects within the building;
jj. Calculate quarterly distributions to retain funds required for upcoming projects;
kk. Collect rents;
ll. Follow-up on accounts receivables – bill late fees as appropriate and approved by the City;
mm. Prepare monthly financial reports including actual versus budget operating statements, accounts receivables/aging report, rent roll, security deposit ledger, and variance reports;
nn. Prepare and serve 3-day notices upon direction from the City; coordinate with the City Attorney;
oo. Log rent checks and other receivables received for financial reporting purposes;
pp. Gross up of year end operating expenses and billing of triple-net expenses in accordance with tenant leases;
qq. Calculate operating escrows to be billed to tenants; 22 p. 11
rr. Perform periodic property valuations/appraisals;
ss. Administer bank accounts;
tt. Report financial information to City upon request, and uu. Oversee property tax appeals, if appropriate.
23 p. 9
EXHIBIT “B”
Section 6 of CONSULTANT’s Best and Final Proposal
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28 Item 234/2024
Final
City of Garden Grove
INTER-DEPARTMENT MEMORANDUM
To:
Lisa L. Kim From: William E. Murray
Dept:
City Manager Dept: Public Works
Date: 5/28/2024
Subject: Approval of a Cooperative Agreement with the Orange County Transporation Authority for the Harbor Boulevard Innovative Corridor Project. (Action Item)
OBJECTIVE
For the City Council to approve a Cooperative Agreement with the Orange County Transportation Authority (OCTA) for the Harbor Boulevard Innovative Corridor Project.
BACKGROUND
OCTA’s Board of Directors authorized the acceptance of a Strengthening Mobility and Revolutionizing Transportation (SMART) Grant and a Regional Early Action Planning (REAP
2.0) Grant to fund the evaluation, study, and implementation of transit priority and technology enhancements of the signalized intersections along Harbor Boulevard from the Santa Ana Bus Base to the Fullerton Transportation Center (Exhibit A).
DISCUSSION
The project will utilize advanced transportation and connected cloud-based vehicle technology to improve bus operations, bicycle and pedestrian safety at signalized intersections, and travel experience along Harbor Boulevard.
The project aims to reduce the number and severity of traffic crashes and increase driver, passenger, bicycle, and pedestrian safety by implementing and leveraging existing advanced transportation solutions. Agencies will be able to make more informed decisions through the proposed smart technology solutions integrated with the crowdsourced and connected data.
The project will also include traffic signal equipment upgrades and update the traffic signal synchronization timing along Harbor Boulevard.
As one of the participating agencies, the City is responsible to provide all current intersection as-built drawings, controller assembly plans, and other traffic signal related plan documents and data to OCTA upon request. All permit related fees for the project shall be waived, and the City is responsible for all field inspections within the City’s jurisdiction. The City is also responsible for the continued operations and maintenance of the project and its elements upon project completion.
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FINANCIAL IMPACT
The construction cost of the project is funded through the OCTA’s SMART and REAP 2.0 Grants. The forfeiture of fee revenues, the cost of staff time related to field inspection and other responsibilities, and th e ongoing cost of operations and maintenance of the traffic signals is currently undetermined, but the impact is estimated to be immaterial.
RECOMMENDATION
It is recommended that the City Council:
Approve the attached Cooperative Agreement with the Orange County Transportation Authority for the Harbor Boulevard Innovative Corridor Project; and
Authorize the City Manager to execute the Cooperative Agreement.
By: Dai C. Vu, T.E., Traffic Engineer
ATTACHMENTS
1. COOP Agreement
2. Exhibit A - Harbor Blvd Bus Project Map
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COOPERATIVE AGREEMENT NO. C-3-3023
BETWEEN
ORANGE COUNTY TRANSPORTATION AUTHORITY
AND
CITIES OF ANAHEIM, FOUNTAIN VALLEY, FULLERTON, GARDEN GROVE, AND SANTA ANA FOR
HARBOR BOULEVARD INNOVATIVE CORRIDOR PROJECTS
THIS COOPERATIVE AGREEMENT (Agreement), is effective this ______ _ day of _________________, 2024 (“Effective Date”), by and between the Orange County Transportation Authority, 550 South Main Street, P.O. Box 14184, Orange California 92863-1584, a public corporation of the State of California (herein referred to as “AUTHORITY”) and the cities of Anaheim, Fountain Valley, Fullerton, Garden Grove, and Santa Ana (hereinafter referred to as “PARTICIPATING AGENCIES”) each individually known as “Party” and collectively known as “Parties”.
RECITALS:
WHEREAS, the AUTHORITY in cooperation with the PARTICIPATING AGENCIES submitted a Strengthening Mobility and Revolutionizing Transportation (“SMART”) Grants Program application on November 18, 2022, Regional Early Action Planning (“REAP 2.0”) application on May 9, 2023, and a Transit and Intercity Rail Capital Program (“TIRCP”) Cycle 6 application on February 10, 2023, for the evaluation, study, and implementation of transit signal priority and technology enhancements of signalized intersections along the AUTHORITY’s Bravo! Route 543, between the Santa Ana Bus Base in the City of Santa Ana and the Fullerton Transportation Center in the City of Fullerton, (hereinafter, “PROJECT”); and
WHEREAS, the AUTHORITY’s Board of Directors authorized the acceptance of the SMART, REAP 2.0, and TIRCP funding awards on July 24, 2023; and WHEREAS, the AUTHORITY intends to secure additional funding for PROEJCT as needed; and /
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WHEREAS, the AUTHORITY intends to issue procurements to award contracts for the study, and implementation of the PROJECT; and
WHEREAS, the PROJECT will include approximately sixty (60) traffic signalized intersections along the 12-mile Harbor Boulevard Bravo! Route 543 corridor as identified in the SMART, REAP 2.0, and TIRCP applications (hereinafter, “APPLICATIONS”); and WHEREAS, based on the AUTHORITY’s Board of Directors approval of grant awards , the AUTHORITY agrees to implement the PROJECT per the APPLICATIONS; and WHEREAS, the PROJECT will include an innovative Transit Signal Priority (TSP) solution and Intelligent Transportation System (ITS) elements as identified in the APPLICATIONS and other associated systems (hereinafter collectively referred to as “ITS ELEMENTS”), that will be evaluated, constructed, and/or installed and implemented as part of the PROJECT; and WHEREAS, the AUTHORITY agrees to work with PARTICIPATING AGENCIES to coordinate the inclusion of other ITS ELEMENTS that should be installed before or at the same time as the construction of the PROJECT that the Parties deemed necessary for the essential operation of the Harbor Boulevard corridor; and
WHEREAS, the AUTHORITY and each respective Party shall provide in-house resources (staff hours) to provide various services in support of the PROJECT; and WHEREAS, the AUTHORITY and the PARTICIPATING AGENCIES desire to enter into this Agreement to implement the PROJECT; and
WHEREAS, this Agreement defines the specific terms, conditions, and funding responsibilities between the AUTHORITY and the PARTICIPATING AGENCIES for the implementation of the PROJECT; and
WHEREAS, the City of Anaheim’s City Council approved this Agreement on the _____ day of ___________________, 20_____.
WHEREAS, the City of Fountain Valley’s City Council approved this Agreement on the _____ day of ___________________, 20_____.
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WHEREAS, the City of Fullerton’s City Council approved this Agreement on the _____ day of ___________________, 20_____.
WHEREAS, the City of Garden Grove’s City Council approved this Agreement on the _____ day of ___________________, 20_____.
WHEREAS, the City of Santa Ana’s City Council approved this Agreement on the _____ day of ___________________, 20_____.
NOW, THEREFORE, it is mutually understood and agreed by the AUTHORITY and the PARTICIPATING AGENCIES as follows:
ARTICLE 1. COMPLETE AGREEMENT
A. This Agreement, including any attachments incorporated herein and made applicable by reference, constitutes the complete and exclusive statement of the term(s) and conditions(s) of this Agreement between the AUTHORITY and PARTICIPATING AGENCIES and it supersedes all prior representations, understandings, and communications. The invalidity in whole or in part of any term or condition of this Agreement shall not affect the validity of other term(s) or conditions(s) of this Agreement.
The above referenced Recitals are true and correct and are incorporated by reference herein.
B. The AUTHORITY’s failure to insist on any instance(s) of PARTICIPATING AGENCIES’ performance of any term(s) or condition(s) of this Agreement shall not be construed as a waiver or relinquishment of the AUTHORITY’s right to such performance or to future performance of such term(s) or condition(s), and PARTICIPATING AGENCIES’ obligation in respect thereto shall continue in full force and effect. Changes to any portion of this Agreement shall not be binding upon the AUTHORITY except when specifically confirmed in writing by an authorized representative of the AUTHORITY by way of a written amendment to this Agreement and issued in accordance with the provisions of this Agreement.
C. PARTICIPATING AGENCIES’ failure to insist on any instance(s) of the AUTHORITY’s performance of any term(s) or condition(s) of this Agreement shall not be construed as a waiver or relinquishment of PARTICIPATING AGENCIES’ right to such performance or to future performance of such term(s) or condition(s), and the AUTHORITY’s obligation in respect thereto shall continue in full 33 COOPERATIVE AGREEMENT NO. C-3-3023
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force and effect. Changes to any portion of this Agreement shall not be binding upon PARTICIPATING AGENCIES except when specifically confirmed in writing by an authorized representative of PARTICIPATING AGENCIES by way of a written amendment to this Agreement and issued in accordance with the provisions of this Agreement.
ARTICLE 2. SCOPE OF AGREEMENT
This Agreement specifies the roles and responsibilities of the P arties as they pertain to the subjects and projects addressed herein. Both the AUTHORITY and PARTICIPATING AGENCIES agree that each will cooperate and coordinate with the other in all activities covered by this Agreement and any other supplemental agreements that may be required to facilitate purposes thereof.
ARTICLE 3. RESPONSIBILITIES OF AUTHORITY
The AUTHORITY , as the lead agency , agrees to the following responsibilities for the implementation of the PROJECT:
A. The AUTHORITY shall implement the PROJECT based on the intent of the usage in the APPLICATIONS in accordance with the policies and procedures contained in the SMART, REAP, and TIRCP grant program guidelines.
B. The AUTHORITY shall coordinate with the PARTICIPATING AGENCIES to ensure the multi-phased implementation of the PROJECT includes input from the owning and operating agencies.
C. The AUTHORITY shall provide oversight to maintain inter-jurisdictional traffic signal operational integrity between PROJECT and other similar type projects not older than three (3) years.
D. The AUTHORITY, or agents of the AUTHORITY, under this Agreement and upon closeout of PROJECT, may perform a technical and/or field review to ensure that the grant program guidelines, policies, and procedures were followed. Such a review may be performed within one hundred and eighty (180) days after the PROJECT grant period is complete. /
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E. The AUTHORITY, or agents of the AUTHORITY, shall manage, procure, implement, and complete all aspects of the PROJECT as identified in the APPLICATIONS, including filing all documentation necessary to comply with the requirements of the SMART, REAP, and TIRCP guidelines and funding reporting.
F. The AUTHORITY, or its agents, shall collect all data necessary to deliver the PROJECT, as specified in the APPLICATIONS.
G. The AUTHORITY, or its agents, shall c oordinate outreach activities with PARTICIPATING AGENCIES for the PROJECT.
H. The AUTHORITY, or its agents, shall study, evaluate, and recommend TSP and ITS ELEMENTS best suited for the desired operation by each Party.
I. The AUTHORITY, or its agents, shall provide construction management oversight during the construction of the PROJECT.
J. The AUTHORITY, or its agents, shall prepare the PROJECT reports, plans, and materials that will be shared with PARTICIPATING AGENCIES and other PROJECT stakeholders.
ARTICLE 5. RESPONSIBILITIES OF THE PARTICIPATING AGENCIES The PARTICIPATING AGENCIES agree to the following responsibilities for implementation and funding of the PROJECT:
A. The PARTICIPATING AGENCIES shall p rovide a technical representative to participate as a member of the PROJECT’s Project Development Team (PDT).
B. The PARTICIPATING AGENCIES shall a uthorize the AUTHORITY to manage, procure, and implement all aspects of the PROJECT.
C. The PARTICIPATING AGENCIES shall p articipate and support the PROJECT implementation within the timeframe outlined in the APPLICATION and consistent with the SMART, REAP, and TIRCP guidelines adopted by the AUTHORITY.
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intersection as-built drawings, all current intersections controller assembly plans as provided by the manufacturer and modified by Party since original installation, local field master, local controller, and Advanced Traffic Management System timing plans, TSP timing preferences, and other ITS related data upon request.
E. PARTICIPATING AGENCIES shall waive all fees associated with any local agency permits that may be required from the consultants, subconsultants, and/or service or equipment providers hired by AUTHORITY for the PROJECT.
F. PARTICIPATING AGENCIES shall perform all field inspections and correspondence during the construction of the PROJECT for improvements in their jurisdiction.
G. PARTICIPATING AGENCIES shall be responsible for the continued operations and maintenance of all TSP and ITS ELEMENTS approved and implemented in their jurisdiction following the completion of the PROJECT.
ARTICLE 6. DELEGATED AUTHORITY
The actions required to be taken by PARTICIPATING AGENCIES in the implementation of this Agreement are delegated to their respective City Manager, or City Manager’s designee, and the actions required to be taken by the AUTHORITY in the implementation of this Agreement are delegated to the AUTHORITY’s Chief Executive Officer or Chief Executive Officer’s designee.
ARTICLE 7. AUDIT AND INSPECTION
AUTHORITY and PARTICIPATING AGENCIES shall maintain a complete set of records in accordance with generally accepted accounting principles. Upon reasonable notice, PARTICIPATING AGENCIES shall permit the authorized representatives of AUTHORITY to inspect and audit all work, materials, payroll, books, accounts, and other data and records of PARTICIPATING AGENCIES for a period of five (5) years after final payment, final closeout, or until any on -going audit is completed , whichever is later. For purposes of audit, the date of completion of this Agreement shall be the date of AUTHORITY’s payment of consultant’s final billing (so noted on the paid invoice) under this Agreement.
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provision with respect to audits shall extend to and/or be included in contracts with PARTICIPATING AGENCIES’ contractor(s).
ARTICLE 8. INDEMNIFICATION
A. To the fullest extent permitted by law, PARTICIPATING AGENCIES shall defend (at PARTICIPATING AGENCIES’ sole cost and expense with legal counsel reasonably acceptable to AUTHORITY), indemnify, protect, and hold harmless AUTHORITY, and its officers, directors, employees, and agents (collectively the “Indemnified Parties”), from and against any and all liabilities, actions, suits, claims, demands, losses, costs, judgments, arbitration awards, settlements, damages, demands, orders, penalties, and expenses including legal costs and attorney fees (collectively “Claims”), including but not limited to Claims arising from injuries to or death of persons (PARTICIPATING AGENCIES’ employees included), for damage to property, including property owned by AUTHORITY, or from any violation of any federal, state, or local law or ordinance, alleged to be caused by the negligent acts, omissions or willful misconduct of PARTICIPATING AGENCIES, its officers, directors, employees or agents in connection with or arising out of the performance of this Agreement.
B. To the fullest extent permitted by law, AUTHORITY shall defend (at AUTHORITY’s sole cost and expense with legal counsel reasonably acceptable to PARTICIPATING AGENCIES), indemnify, protect, and hold harmless PARTICIPATING AGENCIES, including their officers, directors, employees, and agents (collectively the “Indemnified Parties”), from and against any and all liabilities, actions, suits, claims, demands, losses, costs, judgments, arbitration awards, settlements, damages, demands, orders, penalties, and expenses including legal costs and attorney fees (collectively “Claims”), including but not limited to Claims arising from injuries to or death of persons (AUTHORITY’s employees included), for damage to property, including property owned by PARTICIPATING AGENCIES, or from any violation of any federal, state, or local law or ordinance, alleged to be caused by the negligent acts, omissions or willful misconduct of AUTHORITY, its officers, directors, employees or agents in connection with or arising out of the performance of this Agreement.
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C. The indemnification and defense obligations of this Agreement shall survive its expiration or termination.
ARTICLE 9. ADDITIONAL PROVISIONS
A. Term of Agreement: This Agreement shall be in full force and effect through December 31, 2028.
B. Amendment: This Agreement may be extended or amended in writing at any time by the mutual consent of all Parties. No amendment shall have any force or effect unless executed in writing by all Parties.
C. Termination: In the event any Party defaults in the performance of their respective obligations under this Agreement or breaches any of the provisions of this Agreement, a non-defaulting Party(s) shall have the option to terminate this Agreement upon thirty (30) calendar days prior written notice to the Party in default.
D. Termination for Convenience: Any Party may terminate this Agreement for its convenience by providing thirty (30) calendar days prior written notice of its intent to terminate for convenience to the other Party.
E. Parties shall comply with all applicable federal, state, and local laws, statues, ordinances, and regulations of any governmental authority having jurisdiction over the PROJECT.
F. Legal Authority: Parties hereto consent that they are authorized to execute this Agreement on behalf of said Parties and that, by so executing this Agreement, the Parties hereto are formally bound to the provisions of this Agreement.
G. Severability: If any term, provision, covenant, or condition of this Agreement is held to be invalid, void or otherwise unenforceable, to any extent, by any court of competent jurisdiction, the remainder of this Agreement shall not be affected thereby, and each term, provision, covenant , or condition of this Agreement shall be valid and enforceable to the fullest extent permitted by law.
H. Counterparts of Agreement: This Agreement may be executed and delivered in any number of counterparts, each of which, when executed and delivered shall be deemed an original and all 38 COOPERATIVE AGREEMENT NO. C-3-3023
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of which together shall constitute the same agreement. Electronic signatures shall be permitted.
I. Assignment: Neither this Agreement, nor any of the Parties’ rights, obligations, duties, or authority hereunder may be assigned in whole or in part by any Parties without the prior written consent of the other Parties in its sole and absolute discretion. Any such attempt of assignment shall be deemed void and of no force and effect. Consent to one assignment shall not be deemed consent to any subsequent assignment, nor the waiver of any right to consent to such subsequent assignment.
J. Governing Law: The laws of the State of California and applicable local and federal laws, regulations, and guidelines shall govern this Agreement.
K. Litigation fees: Should litigation arise out of this Agreement for the performance thereof, the court shall award costs and expenses, including attorney’s fees, to the prevailing Party.
L. Notices: Any notices, requests, or demands made between the Parties pursuant to this Agreement are to be directed as follows:
To ANAHEIM: To AUTHORITY:
City of Anaheim Orange County Transportation Authority
200 South Anaheim Boulevard
Anaheim, CA 92805
550 South Main Street
P. O. Box 14184
Orange, CA 92863-1584
Attention: John Thai
Principal Traffic Engineer
Tel: (714) 765-5202
Email: [email protected]
Attention: Megan Bornman
Senior Contract Administrator
Tel: (714) 560-5064
E-mail: [email protected]
CC: Alicia Yang
Project Manager
Tel: (714) 560-5362
Email: [email protected]
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To FOUNTAIN VALLEY: To FULLERTON:
City of Fountain Valley City of Fullerton
10200 Slater Avenue
Fountain Valley, CA 92708
303 West Commonwealth Avenue
Fullerton, CA 92832
Attention: Temo Galvez
Deputy Director of Public Works / City Engineer
Tel: (714) 593-4517
Email: [email protected]
Attention: Stephen Bise
Director of Public Works
Tel: (714) 738-6852
Email: [email protected]
To GARDEN GROVE: To SANTA ANA:
City of Garden Grove City of Santa Ana
11222 Acacia Parkway
Garden Grove, CA 92840
Traffic Engineering Section/M-43
20 Civic Center Plaza
Santa Ana, CA 92701
Attention: Dai Vu
City Traffic Engineer
Public Works Department
Tel: (714) 741-5189
Email: [email protected]
Attention: Nabil Saba
Executive Director of Public Works
Tel: (714) 647-5654
Email: [email protected]
M. Force Majeure: Any Party shall be excused from performing its obligations under this Agreement during the time and to the extent that it is prevented from performing by an unforeseeable cause beyond its control, including but not limited to: any incidence of fire, flood; ac ts of God; commandeering of material, products, plants or facilities by the federal, state or local government; national fuel shortage; or a material act or omission by the other Party, when satisfactory evidence of such cause is presented to the other Party, and provided further that such nonperformance is unforeseeable, beyond the control and is not due to the fault or negligence of the Party not performing. /
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This Agreement shall be made effective upon execution by all Parties.
IN WITNESS WHEREOF, the Parties hereto have caused this Agreement No. C-3-3023 to be executed as of the date of the last signature below.
CITY OF ANAHEIM ORANGE COUNTY TRANSPORTATION AUTHORITY
By: ___________________________ By: __________________________________ Rudy Emami Lydia Bilynsky
Director of Public Works Department Manager, Capital Projects
ATTEST: APPROVED AS TO FORM:
By: ___________________________ By: __________________________________ Theresa Bass James M. Donich
City Clerk General Counsel
APPROVED AS TO FORM:
Robert Fabela, City Attorney
By: ___________________________
Bryn M. Morley
Deputy City Attorney
Dated: _________________________
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21 22
23 24
25 26
This Agreement shall be made effective upon execution by all Parties.
IN WITNESS WHEREOF, the Parties hereto have caused this Agreement No. C-3-3023 to be executed as of the date of the last signature below.
CITY OF FOUNTAIN VALLEY
By: ___________________________
Maggie Le
City Manager
ATTEST:
By: ___________________________
Rick Miller
City Clerk
APPROVED AS TO FORM
By: ___________________________
Colin Burns
City Attorney
Dated: _________________________
42 COOPERATIVE AGREEMENT NO. C-3-3023
HARBOR BOULEVARD CONNECTED CORRIDOR PROJECTS
1 2
3 4
5 6
7 8
9 10
11 12
13 14
15 16
17 18
19 20
21 22
23 24
25 26
This Agreement shall be made effective upon execution by all Parties.
IN WITNESS WHEREOF, the Parties hereto have caused this Agreement No. C-3-3023 to be executed. as of the date of the last signature below.
CITY OF FULLERTON
By: ___________________________
Eric Levitt
City Manager
ATTEST:
By: ___________________________
Lucinda Williams
City Clerk
APPROVED AS TO FORM
By: ___________________________
Richard D. Jones
City Attorney
Dated: _________________________
43 COOPERATIVE AGREEMENT NO. C-3-3023
HARBOR BOULEVARD CONNECTED CORRIDOR PROJECTS
1 2
3 4
5 6
7 8
9 10
11 12
13 14
15 16
17 18
19 20
21 22
23 24
25 26
This Agreement shall be made effective upon execution by all Parties.
IN WITNESS WHEREOF, the Parties hereto have caused this Agreement No. C-3-3023 to be executed as of the date of the last signature below.
CITY OF GARDEN GROVE
By: ___________________________
Lisa Kim
City Manager
ATTEST:
By: ___________________________
Teresa Pomeroy
City Clerk
Dated: _________________________
44 COOPERATIVE AGREEMENT NO. C-3-3023
HARBOR BOULEVARD CONNECTED CORRIDOR PROJECTS
1 2
3 4
5 6
7 8
9 10
11 12
13 14
15 16
17 18
19 20
21 22
23 24
25 26
This Agreement shall be made effective upon execution by all Parties.
IN WITNESS WHEREOF, the Parties hereto have caused this Agreement No. C-3-3023 to be executed as of the date of the last signature below.
CITY OF SANTA ANA
By: ___________________________
Thomas Hatch
Interim City Manager
ATTEST:
By: ___________________________
Jennifer L. Hall
City Clerk
APPROVED AS TO FORM
By: ___________________________
Jonathan T. Martinez
Assistant City Attorney
Dated: _________________________
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46 Item 227/2024
Final
City of Garden Grove
INTER-DEPARTMENT MEMORANDUM
To:
Lisa L. Kim From: Patricia Song
Dept:
City Manager Dept: Finance
Date: 5/28/2024
Subject: Receive and file warrants. (Action Item)
OBJECTIVE
For the City Council to receive and file the warrants.
BACKGROUND/DISCUSSION
Attached are the warrants recommended to be received and filed.
FINANCIAL IMPACT
Items listed in the warrants are budgeted.
RECOMMENDATION
It is recommended that the City Council:
Receive and file the warrants.
ATTACHMENT(S)
1. Warrants 03272024
2. Warrants 04012024
3. Warrants 04032024
4. Warrants 04102024
5. Warrants 04172024
6. Warrants 05102024PR
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City of Garden Grove
Certificate of Warrants
Register Date:
May 16, 2024
This is to certify the demands covered by EFT numbers 00039404 through 00040052 and check numbers 00185750 through 00185762 inclusive as listed on this register and have been verified by the Finance Division as properly issued and bear all proper signatures.
Note:
Finance Director
Patricia Song
Finance Director
110
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 2
PY - Payroll
Check Type: CHK
Check Vendor # Vendor Name Issue Date Check Amount
00185750 E00977 BELAIR, DIANE 05/16/2024 $2,183.18 00185751 E05216 HERNANDEZ, ZACHARY L 05/16/2024 $2,221.69 00185752 E05127 FLORES, ERIKA 05/16/2024 $109.26 00185753 E05133 GONZALEZ, NADIA V 05/16/2024 $55.77 00185754 E05204 JIMENEZ, ANDREW 05/16/2024 $58.27 00185755 E05144 NGUYEN, VALARIE K 05/16/2024 $58.27 00185756 E05120 NGUYEN, VICKY 05/16/2024 $71.70 00185757 E05105 RODRIGUEZ, ROGER 05/16/2024 $575.07 00185758 E05149 VAZQUEZ, ELOISA E 05/16/2024 $342.35 00185759 E05163 VO, EDWIN N 05/16/2024 $393.34 00185760 E04444 JULIENNE, PATRICK R 05/16/2024 $4,067.79 00185761 E05210 BERNAL, JASON 05/16/2024 $433.21 00185762 E03529 ROCHA, MICHAEL F 05/16/2024 $2,511.33 CHK - Total $13,081.23
Check Type: EFT
Check Vendor # Vendor Name Issue Date Check Amount
00039404 E03973 AVILA, VERONICA 05/16/2024 $2,834.36 00039405 E04755 BRIETIGAM III, GEORGE S 05/16/2024 $532.25 00039406 E02788 DAVIS, JEFFREY P 05/16/2024 $2,069.28 00039407 E05080 DOVINH, JOSEPH T 05/16/2024 $602.78 00039408 E04994 GREENUP, BREANNA C 05/16/2024 $605.40 00039409 E00803 HADDAD, PAMELA M 05/16/2024 $2,204.20 00039410 E04131 HERREN, NOELLE N 05/16/2024 $2,805.74 00039411 E03612 JONES, STEVEN R 05/16/2024 $190.04 00039412 E04442 KIM, LISA L 05/16/2024 $5,934.90 00039413 E04536 KLOPFENSTEIN, STEPHANIE L 05/16/2024 $461.42 00039414 E05072 LOPEZ, CARLOS 05/16/2024 $1,636.04 00039415 E02787 MORAN, MARIE L 05/16/2024 $3,059.41 00039416 E04537 NGUYEN, KIM B 05/16/2024 $600.23 00039417 E04534 ONEILL, JOHN R 05/16/2024 $639.45 00039418 E04528 PARK, SHAWN S 05/16/2024 $2,560.59 00039419 E04443 POLLOCK, AMANDA M 05/16/2024 $2,141.80 Server Name: cognos.ggcity.org User Name: victoriac
111
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 3
Check Vendor # Vendor Name Issue Date Check Amount
00039420 E06945 POMEROY, TERESA L 05/16/2024 $4,022.26 00039421 E01964 PULIDO, ANA E 05/16/2024 $4,731.56 00039422 E05057 SATO, MICHI L 05/16/2024 $2,813.14 00039423 E03715 THAI, KRISTY H 05/16/2024 $2,611.02 00039424 E05079 TRAN, CINDY NGOC 05/16/2024 $639.59 00039425 E03983 VASQUEZ, LIZABETH C 05/16/2024 $2,800.48 00039426 E04971 VITAL, ANDREA 05/16/2024 $1,883.01 00039427 E05192 WEST, MATTHEW S 05/16/2024 $7,213.51 00039428 E04944 ANDERSON CAMBA, ASHLEIGH R 05/16/2024 $2,541.08 00039429 E04764 BRADLEY, JANNA K 05/16/2024 $3,117.50 00039430 E03766 CERDA, MARY C 05/16/2024 $2,276.10 00039431 E04673 HART, BRANDI M 05/16/2024 $1,505.69 00039432 E04363 KWAN, LIANE Y 05/16/2024 $3,919.65 00039433 E01985 LEE, JANY H 05/16/2024 $4,396.02 00039434 E03420 PROCTOR, SHERRILL A 05/16/2024 $2,551.91 00039435 E05078 SANCHEZ, GIOVANNI P 05/16/2024 $2,338.81 00039436 E04417 STEPHENSON, CAITLYN M 05/16/2024 $2,453.41 00039437 E02115 STOVER, LAURA J 05/16/2024 $5,509.05 00039438 E05082 YIN, ARTHUR 05/16/2024 $2,288.20 00039439 E04390 AMBRIZ, STEPHANIE 05/16/2024 $1,453.09 00039440 E04445 BROWN, KAREN J 05/16/2024 $963.20 00039441 E05183 CANTU, JANICE 05/16/2024 $1,906.66 00039442 E05068 CASTELLON, ALVARO A 05/16/2024 $4,684.54 00039443 E04961 CHAO, VICTORIA 05/16/2024 $1,686.03 00039444 E03686 CHAVEZ, JAIME F 05/16/2024 $1,651.48 00039445 E03760 CHUNG, JANET J 05/16/2024 $2,661.58 00039446 E05094 CORTEZ, ELIZABETH M. 05/16/2024 $2,271.40 00039447 E04957 CURTSEIT, MARIA 05/16/2024 $2,052.64 00039448 E04960 FUKAZAWA, KEISUKE 05/16/2024 $2,187.15 00039449 E05055 GAMINO, LINDA M 05/16/2024 $1,555.05 00039450 E03877 GOMEZ, STEVEN E 05/16/2024 $1,354.61 00039451 E03016 HERNANDEZ, GARY F 05/16/2024 $1,800.66 00039452 E04569 HOFFMAN, CORINNE L 05/16/2024 $2,482.30 00039453 E05167 LOFFLER, SARAH N 05/16/2024 $1,597.14 00039454 E00057 MANALANSAN, NEAL M 05/16/2024 $2,245.44 Server Name: cognos.ggcity.org User Name: victoriac
112
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 4
Check Vendor # Vendor Name Issue Date Check Amount
00039455 E01668 MAY, ROBERT W 05/16/2024 $1,672.87 00039456 E01393 MENDEZ, ANGELA M 05/16/2024 $2,203.95 00039457 E03628 MENDOZA, CHRISTI C 05/16/2024 $2,149.76 00039458 E04958 NGO, TINA 05/16/2024 $2,491.07 00039459 E04838 NIGATU, SELAMAWIT 05/16/2024 $2,866.11 00039460 E02429 PHAM, ANH 05/16/2024 $1,916.44 00039461 E03610 RAMIREZ, EVA 05/16/2024 $2,483.11 00039462 E04973 RAMOS, NANCY 05/16/2024 $5,017.10 00039463 E05097 RODRIGUEZ, SEBASTIAN 05/16/2024 $2,276.20 00039464 E03539 SEGAWA, SANDRA E 05/16/2024 $3,862.89 00039465 E04780 SONG, YUAN 05/16/2024 $5,644.22 00039466 E03085 VICTORIA, PAUL E 05/16/2024 $1,512.08 00039467 E04859 VO, MY TRA 05/16/2024 $3,201.18 00039468 E03433 WESTON, RETA J 05/16/2024 $1,387.03 00039469 E04674 WHITTAKER DEGEN, HELEN E 05/16/2024 $584.94 00039470 E04527 YOO, MEENA 05/16/2024 $2,586.00 00039471 E04493 ANDREWS, STEVEN F 05/16/2024 $2,791.79 00039472 E00845 CHANG, TERENCE S 05/16/2024 $3,087.72 00039473 E05091 ENCISO, MARIA VERONICA M 05/16/2024 $2,285.84 00039474 E03498 ESPINOZA, VERNA L 05/16/2024 $2,485.13 00039475 E04523 GALLO, CESAR 05/16/2024 $3,916.26 00039476 E04415 GOLD, ANNA L 05/16/2024 $2,316.08 00039477 E04713 HINGCO, ERNIE E 05/16/2024 $2,100.38 00039478 E02617 KLOESS, GEOFFREY A 05/16/2024 $4,757.44 00039479 E03571 MORAGRAAN, RACHOT 05/16/2024 $4,156.56 00039480 E05071 OCHOA, NICOLAS E 05/16/2024 $2,609.10 00039481 E01277 PROFFITT, NOEL J 05/16/2024 $3,530.16 00039482 E01901 RAO, ANAND V 05/16/2024 $5,808.82 00039483 E05073 SEYMOUR, DAVID M 05/16/2024 $762.98 00039484 E04395 SWANSON, MATTHEW T 05/16/2024 $2,050.96 00039485 E01674 VALENZUELA, ANTHONY 05/16/2024 $1,700.63 00039486 E00809 VICTORIA, ROD T 05/16/2024 $2,485.90 00039487 E03725 ABU HAMDIYYAH, AMEENAH 05/16/2024 $2,176.00 00039488 E05215 ANDUJO, ADRIAN S 05/16/2024 $2,125.28 00039489 E02996 ASHLEIGH, JULIE A 05/16/2024 $2,328.39 Server Name: cognos.ggcity.org User Name: victoriac
113
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 5
Check Vendor # Vendor Name Issue Date Check Amount
00039490 E05194 AVILA, RAFAEL B 05/16/2024 $2,516.34 00039491 E05208 BROWN, ANDRE P 05/16/2024 $2,392.78 00039492 E05199 BROWN, MIKAELA B 05/16/2024 $825.31 00039493 E03601 CHUNG, CHRISTOPHER 05/16/2024 $3,454.56 00039494 E00128 CRAMER, RITA M 05/16/2024 $2,618.98 00039495 E04394 DAHLHEIMER, BRYSON T 05/16/2024 $0.00 00039496 E04879 DAKE, RYAN J 05/16/2024 $2,794.27 00039497 E04578 DENT, DAVID A 05/16/2024 $4,630.36 00039498 E03410 HODSON, AARON J 05/16/2024 $2,318.87 00039499 E04716 KASKLA, PRIIT J 05/16/2024 $2,521.39 00039500 E04959 LE, KENNETH H 05/16/2024 $1,582.05 00039501 E04490 LY, HUONG Q 05/16/2024 $2,526.63 00039502 E04194 MARTINEZ, MARIA L 05/16/2024 $3,079.07 00039503 E05188 MERCADO RODRIGUEZ, MONICA 05/16/2024 $3,614.95 00039504 E03044 MOORE, JUDITH A 05/16/2024 $2,433.28 00039505 E04635 NGUYEN, PHU T 05/16/2024 $4,234.79 00039506 E02842 PARRA, MARIA C 05/16/2024 $3,749.24 00039507 E05172 QUENTAL, RYAN 05/16/2024 $2,676.78 00039508 E04992 ROBLES, ALFONSO 05/16/2024 $3,029.73 00039509 E04862 TRAN, JAKE P 05/16/2024 $2,150.85 00039510 E05209 TRAN, KAREN 05/16/2024 $623.66 00039511 E05048 TUONG, NGHIA T 05/16/2024 $3,098.28 00039512 E05053 VU, VINNY X 05/16/2024 $2,248.25 00039513 E05150 WETZEL, NIKI 05/16/2024 $4,895.33 00039514 E03643 ALVARADO, YOLANDA A 05/16/2024 $2,107.73 00039515 E04771 BAILOR, REBECCA J 05/16/2024 $755.30 00039516 E04988 BAUTISTA, BRENDA 05/16/2024 $2,170.33 00039517 E04262 BEARD, ALEX C 05/16/2024 $1,757.07 00039518 E04929 BENITEZ, LIZBETH 05/16/2024 $223.07 00039519 E05125 BUI, RUBY 05/16/2024 $58.27 00039520 E02658 CAMARENA, RACHEL M 05/16/2024 $4,360.43 00039521 E01588 CAMARENA, RENE 05/16/2024 $2,394.24 00039522 E01902 CASILLAS, VICTORIA M 05/16/2024 $2,635.21 00039523 E05101 CASTANEDA, LILIANA 05/16/2024 $196.67 00039524 E05121 CASTRO PEREZ, ANDREA 05/16/2024 $237.46 Server Name: cognos.ggcity.org User Name: victoriac
114
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 6
Check Vendor # Vendor Name Issue Date Check Amount
00039525 E05058 CATAQUIZ, CHARLIZE N 05/16/2024 $446.14 00039526 E03304 CHUMACERO, DEANNA M 05/16/2024 $1,993.34 00039527 E05189 CONTRERAS, ANDRES O 05/16/2024 $1,266.24 00039528 E04611 CROSS, AMANDA D 05/16/2024 $2,163.85 00039529 E04653 DIAZ, GABRIELA 05/16/2024 $1,136.19 00039530 E05013 DINH, TIFFANY 05/16/2024 $686.01 00039531 E05090 ESCARENO, MELISSA 05/16/2024 $356.92 00039532 E05158 FABIAN, SHARON J 05/16/2024 $218.52 00039533 E05015 FALETOI, TERRY U 05/16/2024 $280.50 00039534 E02120 FRAUSTO, LUIZ F 05/16/2024 $259.51 00039535 E04679 FREEMAN, MARK C 05/16/2024 $4,056.96 00039536 E04481 GARCIA, JARED D 05/16/2024 $567.05 00039537 E05185 GARCIA, KATY 05/16/2024 $866.77 00039538 E04253 GARCIA, VANESSA L 05/16/2024 $548.73 00039539 E03337 GODDARD, JENNIFER DANIELLE 05/16/2024 $2,893.09 00039540 E00940 GRANT, JACOB R 05/16/2024 $2,187.90 00039541 E04967 HASHEMI, SETAREH 05/16/2024 $513.87 00039542 E05152 HERNANDEZ, CLARISSA 05/16/2024 $364.20 00039543 E01687 HOLER, KIMBERLY K 05/16/2024 $401.37 00039544 E05147 LE, WILSON D 05/16/2024 $254.94 00039545 E05032 LEE, JASON J 05/16/2024 $454.11 00039546 E05138 LOPEZ, ELIZABETH A 05/16/2024 $223.07 00039547 E03603 MA AE, ELAINE M 05/16/2024 $3,178.75 00039548 E05140 MARTINEZ, ERICK 05/16/2024 $605.55 00039549 E05148 MAZARIEGOS, ALEXA X 05/16/2024 $649.20 00039550 E01552 MEDINA, JESUS 05/16/2024 $1,718.31 00039551 E00455 MEDINA, JUAN 05/16/2024 $2,492.86 00039552 E05186 MELVIN, ALEXIS 05/16/2024 $648.61 00039553 E02808 MONTANCHEZ, JOHN A 05/16/2024 $6,133.01 00039554 E05044 NADEAU, RYANN E 05/16/2024 $109.26 00039555 E05128 NAEA, IRIEANNA M 05/16/2024 $378.77 00039556 E05126 NGO, Y N 05/16/2024 $80.12 00039557 E04947 NGUYEN, ALEXANDER H 05/16/2024 $451.61 00039558 E05108 NGUYEN, JORDAN V 05/16/2024 $270.88 00039559 E04391 NICHOLAS, NOEL N 05/16/2024 $1,817.14 Server Name: cognos.ggcity.org User Name: victoriac
115
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 7
Check Vendor # Vendor Name Issue Date Check Amount
00039560 E04931 NODAL, NATALIE 05/16/2024 $360.56 00039561 E00785 OCADIZ HERNANDEZ, GABRIELA 05/16/2024 $3,159.79 00039562 E04965 ORDUNO, SAMANTHA 05/16/2024 $487.18 00039563 E05164 PARCELL, SAMANTHA M 05/16/2024 $502.60 00039564 E03361 PELAYO, JANET E 05/16/2024 $4,258.00 00039565 E05137 PHAN, BRYAN L 05/16/2024 $218.52 00039566 E04777 PHAN, EDOUARD T 05/16/2024 $287.91 00039567 E03893 PICKRELL, ARIELLE 05/16/2024 $933.80 00039568 E05116 PRADO, ALEXA 05/16/2024 $501.92 00039569 E05130 REYNOLDS, SARABETH A 05/16/2024 $58.27 00039570 E02754 REYNOSO, SUGEIRY 05/16/2024 $2,698.83 00039571 E05103 RODRIGUEZ, MATTHEW S 05/16/2024 $658.20 00039572 E03362 ROMERO, MARINA Y 05/16/2024 $2,152.92 00039573 E04684 ROSALES, MARIA D 05/16/2024 $502.63 00039574 E04614 ROSAS, TANYA 05/16/2024 $339.16 00039575 E01893 SAUCEDO, DANA MARIE 05/16/2024 $2,653.07 00039576 E00925 SCHLUMPBERGER, EMERON J 05/16/2024 $1,118.07 00039577 E04926 SERNA, SAMANTHA M 05/16/2024 $543.44 00039578 E04795 SIEVE, MYCHAELLA J 05/16/2024 $481.16 00039579 E05151 SORIANO, KIMBERLY A 05/16/2024 $969.69 00039580 E05131 TRAN, NGOC DIEM 05/16/2024 $152.96 00039581 E05030 TRIGGS, MARY SHANNON 05/16/2024 $461.09 00039582 E04924 TU, KATHY 05/16/2024 $80.12 00039583 E01396 VALDIVIA, CLAUDIA 05/16/2024 $2,450.63 00039584 E00015 VAN SICKLE, JEFFREY 05/16/2024 $2,697.33 00039585 E04687 VARGAS, SAMANTHA B 05/16/2024 $781.07 00039586 E05046 VARGAS-CABRERA, ARMANDO 05/16/2024 $269.51 00039587 E05018 VILLEGAS, MIA A 05/16/2024 $327.78 00039588 E04274 WILMES, DAVID M 05/16/2024 $577.15 00039589 E05070 XOOL VARGAS, RUDY G 05/16/2024 $335.06 00039590 E05076 XU, CHARLIE 05/16/2024 $123.83 00039591 E05175 AGUILAR, JENNIFER 05/16/2024 $692.57 00039592 E03819 ALAMILLO, MARCOS R 05/16/2024 $3,277.08 00039593 E03712 ALARCON, CLAUDIA 05/16/2024 $3,789.83 00039594 E03616 ALCARAZ, MARIA A 05/16/2024 $2,530.67 Server Name: cognos.ggcity.org User Name: victoriac
116
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 8
Check Vendor # Vendor Name Issue Date Check Amount
00039595 E04873 ALVARADO, MADELINE M 05/16/2024 $1,977.88 00039596 E04080 ALVAREZ BROWN, RICHARD A 05/16/2024 $0.00 00039597 E05028 AMAYA, JOSE J 05/16/2024 $3,253.90 00039598 E03011 ANDERSON, BOBBY B 05/16/2024 $4,251.65 00039599 E05206 ANGSAVOTAI-LIGAYA, AMY O 05/16/2024 $1,817.74 00039600 E05040 ARCHULETA, ANDREW M 05/16/2024 $2,213.51 00039601 E01234 ARELLANO, PEDRO R 05/16/2024 $4,303.45 00039602 E04875 ARROYO, SANDRA M 05/16/2024 $2,270.20 00039603 E04497 ASHBAUGH, TIMOTHY R 05/16/2024 $3,266.55 00039604 E03397 ASHBY, PAUL W 05/16/2024 $3,620.58 00039605 E04719 ATWOOD, MARIA S 05/16/2024 $2,473.32 00039606 E04613 AVALOS JR, FRANCISCO 05/16/2024 $2,946.65 00039607 E04033 AVALOS, KATHERINE MARIE 05/16/2024 $3,387.26 00039608 E04550 BAEK, SHARON S 05/16/2024 $2,520.75 00039609 E05062 BAEZ, JASMIN 05/16/2024 $1,008.48 00039610 E04209 BAINTO, JUDY A 05/16/2024 $776.84 00039611 E04778 BAKER, COLLIN E 05/16/2024 $2,855.77 00039612 E03005 BANKSON, JOHN F 05/16/2024 $4,452.33 00039613 E04645 BARRAZA, RENE 05/16/2024 $4,218.78 00039614 E05041 BARRIOS-ROA, JAYDE D. 05/16/2024 $2,488.55 00039615 E04432 BEHZAD, JOSHUA K 05/16/2024 $3,252.61 00039616 E04951 BELLO, ANGELICA 05/16/2024 $1,765.08 00039617 E03006 BELTHIUS, LISA A 05/16/2024 $255.39 00039618 E04976 BELTHIUS, TYLER E 05/16/2024 $566.58 00039619 E04753 BERENGER, BEAU A 05/16/2024 $5,782.21 00039620 E03296 BERESFORD, EVAN S 05/16/2024 $3,604.00 00039621 E01604 BERLETH, RYAN S 05/16/2024 $3,940.87 00039622 E03443 BLUM, JAMES A 05/16/2024 $3,140.20 00039623 E03363 BOWEN, GENA M 05/16/2024 $2,145.81 00039624 E04767 BOWMAN, TROY F 05/16/2024 $2,951.18 00039625 E04963 BOYENS III, ROBERT 05/16/2024 $3,108.65 00039626 E00946 BRAME, KAREN D 05/16/2024 $2,169.58 00039627 E04803 BRANTNER, BRITTANEE N 05/16/2024 $1,680.23 00039628 E05083 BRITTON, CODY W 05/16/2024 $2,406.18 00039629 E03380 BROWN, JEFFREY A 05/16/2024 $4,785.08 Server Name: cognos.ggcity.org User Name: victoriac
117
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 9
Check Vendor # Vendor Name Issue Date Check Amount
00039630 E03968 BRUNICK, CARISSA L 05/16/2024 $2,367.13 00039631 E05074 BUJANONDA, CHANON 05/16/2024 $3,784.25 00039632 E02031 BURILLO, RICHARD O 05/16/2024 $5,199.63 00039633 E03972 BUSTILLOS, RYAN V 05/16/2024 $3,169.97 00039634 E05077 CAGLE, RONALD L 05/16/2024 $1,516.14 00039635 E03964 CAMARA, DANIEL A 05/16/2024 $2,928.82 00039636 E04074 CAMPOS, JESENIA 05/16/2024 $2,312.19 00039637 E03739 CAPPS, THOMAS A 05/16/2024 $4,453.94 00039638 E05002 CARBALLO, MILTON A 05/16/2024 $2,419.78 00039639 E02372 CENTENO, JUAN C 05/16/2024 $5,235.29 00039640 E03607 CHANG, DAVID Y H 05/16/2024 $2,267.95 00039641 E03481 CHAURAN HAIRGROVE, TAMMY L 05/16/2024 $2,537.81 00039642 E04498 CHEATHAM, JEROME L 05/16/2024 $3,090.70 00039643 E03423 CHOWDHURY, JACINTA F 05/16/2024 $1,966.31 00039644 E04414 CHUNG, RANDY G 05/16/2024 $198.13 00039645 E00003 CIBOSKY, COURTNEY P 05/16/2024 $1,647.20 00039646 E04539 CLASBY JR, BRIAN M 05/16/2024 $123.58 00039647 E04832 CORTEZ JR, DARRYL B 05/16/2024 $2,445.59 00039648 E04666 CORTEZ, JULIO C 05/16/2024 $2,875.59 00039649 E01796 COULTER, GARY L 05/16/2024 $3,509.63 00039650 E04555 CRUZ, REYNA 05/16/2024 $2,033.75 00039651 E01364 DALTON, BRIAN D 05/16/2024 $4,120.14 00039652 E04874 DANG, JOHN 05/16/2024 $3,500.81 00039653 E05213 DAO, NHU 05/16/2024 $452.98 00039654 E04503 DAVILA, ISAAC 05/16/2024 $2,985.19 00039655 E04431 DE ALMEIDA LOPES, NICHOLAS A 05/16/2024 $4,972.25 00039656 E04731 DE PADUA, TANNER C 05/16/2024 $3,822.25 00039657 E03691 DELGADO JR, JUAN L 05/16/2024 $4,307.36 00039658 E03395 DIX, JENNIFER A 05/16/2024 $4,170.31 00039659 E05088 DOAN, THOMMY 05/16/2024 $2,433.66 00039660 E02313 DOSCHER, RONALD A 05/16/2024 $2,601.05 00039661 E04281 DRISCOLL, RUSSELL B 05/16/2024 $2,922.01 00039662 E04844 DUARTE, TAYLOR M 05/16/2024 $2,715.77 00039663 E04720 DUDLEY, BROC D 05/16/2024 $3,294.38 00039664 E03625 EARLE, CHRISTOPHER M 05/16/2024 $3,558.51 Server Name: cognos.ggcity.org User Name: victoriac
118
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 10
Check Vendor # Vendor Name Issue Date Check Amount
00039665 E03740 EL FARRA, AMIR A 05/16/2024 $5,092.29 00039666 E03927 ELHAMI, MICHAEL K 05/16/2024 $5,299.40 00039667 E03933 ELIZONDO, BENJAMIN M 05/16/2024 $3,442.55 00039668 E04016 ELIZONDO, FLOR DE LIS 05/16/2024 $2,623.06 00039669 E01598 ELSOUSOU, HELENA 05/16/2024 $3,371.06 00039670 E02708 ENRIQUEZ, JOHN G 05/16/2024 $770.76 00039671 E05174 ESCOBAR, MARIANA 05/16/2024 $393.34 00039672 E04334 ESCOBEDO, JOSHUA N 05/16/2024 $3,909.04 00039673 E02724 ESTLOW, STEPHEN C 05/16/2024 $4,426.44 00039674 E04358 ESTRADA MONSANTO, MICHELLE N 05/16/2024 $3,460.32 00039675 E04748 FAJARDO, JESUS 05/16/2024 $2,937.94 00039676 E04303 FERREIRA JR, HECTOR 05/16/2024 $3,864.47 00039677 E01663 FERRIN, KORY C 05/16/2024 $4,995.43 00039678 E03976 FIGUEREDO, GEORGE R 05/16/2024 $4,038.54 00039679 E04774 FLINN, PATRICIA C 05/16/2024 $3,069.83 00039680 E02887 FOSTER, VICTORIA M 05/16/2024 $1,490.42 00039681 E02963 FRANKS, JAMES D 05/16/2024 $3,707.71 00039682 E04747 FRESENIUS, ROBERT D 05/16/2024 $3,152.67 00039683 E00903 FRUTOS, VERONICA 05/16/2024 $2,626.23 00039684 E05205 GAMINO, ANGEL 05/16/2024 $728.74 00039685 E04729 GARCIA, JOSEPH A 05/16/2024 $3,976.14 00039686 E03086 GARCIA, PETE 05/16/2024 $5,218.32 00039687 E03659 GARNER, AMANDA B 05/16/2024 $2,108.83 00039688 E04351 GERDIN, MICHAEL E 05/16/2024 $3,251.48 00039689 E04542 GIFFORD, ROBERT J 05/16/2024 $3,118.82 00039690 E04658 GIRGENTI, BRIAN C 05/16/2024 $4,109.30 00039691 E04401 GLEASON, SEAN M 05/16/2024 $3,088.58 00039692 E04917 GOMEZ, JESUS 05/16/2024 $2,306.37 00039693 E04863 GONZALEZ JR, GONZALO 05/16/2024 $4,569.01 00039694 E05003 HA, DANNY 05/16/2024 $3,142.31 00039695 E04732 HADDEN, TRAVIS J 05/16/2024 $2,909.06 00039696 E04787 HALEY, KYLE N 05/16/2024 $2,640.46 00039697 E03527 HALLER, TROY 05/16/2024 $5,107.61 00039698 E03402 HEINE, STEVEN H 05/16/2024 $4,869.61 00039699 E05157 HERNANDEZ CALLEROS, SAIRA 05/16/2024 $2,950.42 Server Name: cognos.ggcity.org User Name: victoriac
119
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 11
Check Vendor # Vendor Name Issue Date Check Amount
00039700 E04872 HERNANDEZ, KRISTINA L 05/16/2024 $1,784.98 00039701 E02469 HERRERA, JOSE D 05/16/2024 $3,969.77 00039702 E04244 HINGCO, PINKY C 05/16/2024 $2,582.31 00039703 E03713 HOLLOWAY, WILLIAM T 05/16/2024 $4,650.67 00039704 E04739 HOWARD, JASON A 05/16/2024 $4,632.05 00039705 E04654 HURLEY, KIRK P 05/16/2024 $3,878.01 00039706 E04089 HUTCHINS, DONALD J 05/16/2024 $3,792.32 00039707 E03815 HUYNH, AI KELLY 05/16/2024 $2,664.08 00039708 E03559 HUYNH, THI A 05/16/2024 $3,369.04 00039709 E04915 ITURRALDE, JENNIFER L 05/16/2024 $3,005.50 00039710 E04583 JENSEN, MICHAEL J 05/16/2024 $4,665.55 00039711 E02935 JENSEN, NICKOLAS K 05/16/2024 $4,135.10 00039712 E04587 JIMENEZ JR, EFRAIN A 05/16/2024 $3,792.46 00039713 E04781 JIMENEZ TAVAREZ, SERGIO J 05/16/2024 $2,564.48 00039714 E04655 JOHNSON, CODY M 05/16/2024 $2,828.10 00039715 E03368 JOHNSON, JASON L 05/16/2024 $3,154.20 00039716 E03831 JORDAN, GERALD F 05/16/2024 $3,192.35 00039717 E04610 JORDAN, VICTORIA A 05/16/2024 $2,426.97 00039718 E04460 KAISER, GEORGE R 05/16/2024 $1,190.67 00039719 E04559 KELLEY, KRISTOFER D 05/16/2024 $5,107.01 00039720 E04353 KEUILIAN, SHELBY 05/16/2024 $2,534.73 00039721 E04663 KIM, CHAD B 05/16/2024 $2,703.04 00039722 E04641 KIM, EDWARD K 05/16/2024 $183.96 00039723 E04538 KIMBERLY, ALLYSON L 05/16/2024 $2,198.07 00039724 E03932 KIVLER, ROBERT J 05/16/2024 $3,510.35 00039725 E03389 KOLANO, JOSEPH L 05/16/2024 $3,983.09 00039726 E03294 KOVACS, LEA K 05/16/2024 $3,395.61 00039727 E05000 KOVACS, TIMOTHY M 05/16/2024 $3,351.52 00039728 E04669 KOVACS, TIMOTHY P 05/16/2024 $3,528.91 00039729 E03484 KUNKEL, PETER M 05/16/2024 $3,555.40 00039730 E04857 LANG, MICHAEL J 05/16/2024 $4,149.32 00039731 E03511 LAZENBY, NICHOLAS A 05/16/2024 $4,526.33 00039732 E04877 LE, BAO TINH THI 05/16/2024 $2,140.87 00039733 E04021 LEE, RAPHAEL M 05/16/2024 $4,140.70 00039734 E03488 LEYVA, ERICK 05/16/2024 $4,505.09 Server Name: cognos.ggcity.org User Name: victoriac
120
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 12
Check Vendor # Vendor Name Issue Date Check Amount
00039735 E04541 LINK, DEREK M 05/16/2024 $3,982.37 00039736 E00030 LOERA JR, RAFAEL 05/16/2024 $4,610.10 00039737 E05033 LOFFLER, CHARLES H 05/16/2024 $4,883.13 00039738 E05066 LORD, MARK A 05/16/2024 $4,086.30 00039739 E04581 LOWEN, BRADLEY A 05/16/2024 $3,188.12 00039740 E04761 LUCATERO, JESSE A 05/16/2024 $3,233.06 00039741 E00027 LUKAS, STEVEN W 05/16/2024 $2,437.87 00039742 E04048 LUX, ROBERT D 05/16/2024 $2,325.85 00039743 E03663 LUX, RYAN M 05/16/2024 $3,617.97 00039744 E04772 LY, LINDALINH THU 05/16/2024 $1,828.24 00039745 E04661 MACHUCA, ROBERTO 05/16/2024 $3,934.70 00039746 E04532 MANIACI, GIANLUCA F 05/16/2024 $3,836.91 00039747 E04435 MARCHAND, MATTHEW P 05/16/2024 $4,522.91 00039748 E01359 MARTINEZ JR, MARIO 05/16/2024 $5,275.65 00039749 E04974 MARTINEZ, JUANITA PATRICIA 05/16/2024 $2,285.35 00039750 E02792 MATA, RAQUEL D 05/16/2024 $1,059.70 00039751 E04656 MAZON, JORGE L 05/16/2024 $2,885.74 00039752 E02796 MCFARLANE, MARIA C 05/16/2024 $2,674.27 00039753 E06761 MEEKS, REBECCA S 05/16/2024 $3,217.50 00039754 E03826 MEERS, BRYAN J 05/16/2024 $3,508.59 00039755 E02655 MENDOZA CAMPOS, MELISSA 05/16/2024 $2,525.96 00039756 E03965 MIHALIK, DANNY J 05/16/2024 $3,149.79 00039757 E04804 MONTECINOS, LAUREN MARIE 05/16/2024 $3,289.31 00039758 E04865 MORIN, LINDA M 05/16/2024 $3,274.53 00039759 E04352 MORSE, JEREMY N 05/16/2024 $4,654.54 00039760 E01940 MORTON, NATHAN D 05/16/2024 $3,430.27 00039761 E04454 MOSER, MICHAEL A 05/16/2024 $1,881.34 00039762 E03929 MURILLO JR, RAUL 05/16/2024 $5,017.95 00039763 E04626 MURO, JASON M 05/16/2024 $3,916.97 00039764 E04577 MUSCHETTO, PATRICK J 05/16/2024 $2,573.89 00039765 E03422 NADOLSKI, THOMAS R 05/16/2024 $2,085.92 00039766 E05084 NAKANO HITZKE, SARAH V 05/16/2024 $2,937.26 00039767 E04111 NEELY, JACOB J 05/16/2024 $2,272.97 00039768 E05191 NGO, ALLISON B 05/16/2024 $1,598.76 00039769 E05111 NGUYEN, HAU D 05/16/2024 $800.46 Server Name: cognos.ggcity.org User Name: victoriac
121
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 13
Check Vendor # Vendor Name Issue Date Check Amount
00039770 E02813 NGUYEN, TRINA T 05/16/2024 $1,923.34 00039771 E04540 NIKOLIC, ADAM C 05/16/2024 $4,417.32 00039772 E05146 NIZ, IXA N 05/16/2024 $2,477.55 00039773 E05054 NUNEZ, BREANNE S 05/16/2024 $2,511.96 00039774 E03350 OLIVO, JOSHUA T 05/16/2024 $4,461.64 00039775 E04035 ORTIZ, STEVEN TRUJILLO 05/16/2024 $3,712.76 00039776 E03427 PANELLA, JOSEPH N 05/16/2024 $4,858.60 00039777 E04910 PAQUA, BRANDON J 05/16/2024 $2,762.33 00039778 E01948 PARK, BRANDY J 05/16/2024 $2,951.28 00039779 E02995 PAYAN, CRISTINA V 05/16/2024 $2,667.89 00039780 E00824 PAYAN, LUIS A 05/16/2024 $5,163.63 00039781 E05200 PAZ, JUAN 05/16/2024 $4,219.27 00039782 E04843 PEREZ, EMMANUEL 05/16/2024 $3,107.46 00039783 E00145 PERKINS, JASON S 05/16/2024 $4,117.86 00039784 E04429 PHAM, PHILLIP H 05/16/2024 $3,439.69 00039785 E05195 PINEDA, MARGO S 05/16/2024 $2,108.24 00039786 E06938 PLUARD, DOUGLAS A 05/16/2024 $4,360.18 00039787 E03299 POLOPEK, COREY T 05/16/2024 $3,887.05 00039788 E05173 PONCE, GALILEA 05/16/2024 $537.56 00039789 E05050 QUANG, DENNIS 05/16/2024 $2,966.61 00039790 E04788 QUIROZ, LUIS A 05/16/2024 $2,678.36 00039791 E05100 RAABE, MATTHEW A 05/16/2024 $2,934.84 00039792 E03967 RAMIREZ OROZCO, SINDY 05/16/2024 $4,476.65 00039793 E04955 RAMIREZ, KAYLYN C 05/16/2024 $2,461.59 00039794 E03390 RAMIREZ, LUIS F 05/16/2024 $4,093.92 00039795 E05021 RAMIREZ, TERRA M 05/16/2024 $3,494.87 00039796 E04914 RAMOS, RODOLFO B 05/16/2024 $1,929.74 00039797 E03217 RANEY, JOHN E 05/16/2024 $4,410.86 00039798 E04941 RASMUSSEN, TRENTON L 05/16/2024 $5,353.89 00039799 E04659 REED, THOMAS S 05/16/2024 $3,164.39 00039800 E03486 REYES, RON A 05/16/2024 $4,047.63 00039801 E04911 RICHARDS, BRYANT D 05/16/2024 $2,789.19 00039802 E04437 RICHMOND, RYAN R 05/16/2024 $3,428.58 00039803 E04860 ROCHA, RUDY A 05/16/2024 $2,410.64 00039804 E04738 RODRIGUEZ, DANIEL 05/16/2024 $3,302.33 Server Name: cognos.ggcity.org User Name: victoriac
122
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 14
Check Vendor # Vendor Name Issue Date Check Amount
00039805 E04082 RODRIGUEZ, JENNIFER M 05/16/2024 $3,149.61 00039806 E05001 RODRIGUEZ, RYAN ELIJAH 05/16/2024 $3,623.46 00039807 E04438 ROGERS, CHRISTIN E 05/16/2024 $3,846.17 00039808 E04385 ROJAS, ASHLEY C 05/16/2024 $2,354.81 00039809 E04507 ROMBOUGH, JENNIFER V 05/16/2024 $2,237.82 00039810 E05176 RUFF, KATHERINE 05/16/2024 $564.87 00039811 E04552 RUZIECKI, ERIC T 05/16/2024 $3,983.57 00039812 E02845 SALAZAR, SEAN M 05/16/2024 $3,789.92 00039813 E04845 SALGADO JR., ALFREDO 05/16/2024 $2,661.69 00039814 E03297 SAMOFF, TANYA L 05/16/2024 $2,897.07 00039815 E02646 SANTANA, LINO G 05/16/2024 $7,129.25 00039816 E05086 SEELY, BRITTANY L 05/16/2024 $1,272.10 00039817 E03035 SEYMOUR, SUSAN A I 05/16/2024 $2,740.74 00039818 E04282 SHELGREN, CHRISTOPHER M 05/16/2024 $3,942.05 00039819 E04616 SHIPLEY, AARON T 05/16/2024 $2,853.17 00039820 E02937 SHORROW, NICOLE D 05/16/2024 $2,951.48 00039821 E04864 SILVA, LEVI JOENIEL 05/16/2024 $3,430.85 00039822 E04576 SIMONS, SHAYLEN L 05/16/2024 $2,888.15 00039823 E05203 SMITH, JAVON 05/16/2024 $4,822.19 00039824 E02587 SOSEBEE, DANNY J 05/16/2024 $2,817.73 00039825 E03563 SPELLMAN, MARSHA D 05/16/2024 $3,035.29 00039826 E04500 STAAL, GAREY D 05/16/2024 $3,978.94 00039827 E03218 STARNES, CHARLES W 05/16/2024 $3,752.22 00039828 E03761 STEPHENSON III, ROBERT M 05/16/2024 $5,092.64 00039829 E04584 STROUD, BRIAN T 05/16/2024 $3,921.65 00039830 E02979 TESSIER, PAUL M 05/16/2024 $3,731.58 00039831 E04449 TRAN, SPENCER T 05/16/2024 $2,634.12 00039832 E05145 VACCARO, CHRISTIAN L 05/16/2024 $349.63 00039833 E02982 VAICARO, VINCENTE J 05/16/2024 $5,306.81 00039834 E03053 VALENCIA, EDGAR 05/16/2024 $3,848.42 00039835 E04667 VAUGHN, CALEB I 05/16/2024 $2,150.97 00039836 E04977 VAZQUEZ, BRIAN M 05/16/2024 $625.48 00039837 E04434 VELLANOWETH, KIMBRA S 05/16/2024 $2,901.44 00039838 E04903 VIGIL, DANIEL C 05/16/2024 $3,160.86 00039839 E03022 VU, TUONG-VAN NGUYEN 05/16/2024 $2,886.95 Server Name: cognos.ggcity.org User Name: victoriac
123
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 15
Check Vendor # Vendor Name Issue Date Check Amount
00039840 E04730 VU, TYLER D 05/16/2024 $2,555.66 00039841 E01905 WAINWRIGHT, JONATHAN B 05/16/2024 $4,712.55 00039842 E03220 WARDLE, DENNIS 05/16/2024 $4,664.94 00039843 E03213 WARDLE, SANTA 05/16/2024 $1,912.41 00039844 E04758 WEYKER, CHRYSTAL L 05/16/2024 $3,809.59 00039845 E03305 WIMMER, ROYCE C 05/16/2024 $4,615.30 00039846 E04762 WREN, DANIELLE E 05/16/2024 $2,989.46 00039847 E04763 WRIGHT, SARAH A 05/16/2024 $29.44 00039848 E04856 XU, DUO 05/16/2024 $1,934.50 00039849 E03543 YELENSKY, SHANNON M 05/16/2024 $1,816.56 00039850 E04156 YERGLER, JOHN J 05/16/2024 $5,063.68 00039851 E04722 YNIGUEZ, COLE A 05/16/2024 $3,447.19 00039852 E09942 YOUNG, DAVID C 05/16/2024 $570.29 00039853 E01978 ZMIJA, ADAM D 05/16/2024 $4,186.43 00039854 E04517 AGUIRRE, ALFRED J 05/16/2024 $3,392.04 00039855 E01626 AGUIRRE, ANSELMO 05/16/2024 $2,106.12 00039856 E05207 AN, TONY W 05/16/2024 $3,499.70 00039857 E04631 ANDREI, IOAN 05/16/2024 $1,276.23 00039858 E05113 ARAUJO, ANTONIO 05/16/2024 $851.81 00039859 E04678 BABINSKI IV, SYLVESTER A 05/16/2024 $2,242.43 00039860 E04336 BECERRA, RODOLPHO M 05/16/2024 $2,391.95 00039861 E04972 BECERRA-SAMANIEGO JR, GABRIEL 05/16/2024 $3,271.51 00039862 E01255 BOS, MICHAEL C 05/16/2024 $2,295.53 00039863 E04650 BUCHLER, RAYMOND A 05/16/2024 $1,622.09 00039864 E05162 CAISEROS, CHRISTIAN 05/16/2024 $964.07 00039865 E01584 CANDELARIA, DANIEL J 05/16/2024 $4,488.85 00039866 E04300 CANO, EDGAR A 05/16/2024 $2,553.32 00039867 E03828 CANTRELL, JEFFREY G 05/16/2024 $2,279.89 00039868 E05217 CARRILLO HERNANDEZ, ERWIN R 05/16/2024 $1,068.15 00039869 E03811 CARRISOZA, ALBERT J 05/16/2024 $2,488.95 00039870 E00916 CARTER, PHILLIP J 05/16/2024 $3,563.80 00039871 E04869 CHAVEZ, DAMIAN JESUS 05/16/2024 $818.89 00039872 E04551 CONTRERAS, GABRIELA R 05/16/2024 $2,918.38 00039873 E03518 COTTON, JULIE T 05/16/2024 $1,917.90 00039874 E03807 DE LA ROSA, VINCENT L 05/16/2024 $3,343.89 Server Name: cognos.ggcity.org User Name: victoriac
124
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 16
Check Vendor # Vendor Name Issue Date Check Amount
00039875 E05170 DELGADO REYES, JORGE A 05/16/2024 $1,270.83 00039876 E03736 DIBAJ, KAMYAR 05/16/2024 $3,495.66 00039877 E05122 DORADO, ANTHONY 05/16/2024 $978.11 00039878 E02515 DUVALL, RICK L 05/16/2024 $3,200.06 00039879 E04514 ESPINOZA, ERIC M 05/16/2024 $2,200.29 00039880 E03733 ESPINOZA, JULIA 05/16/2024 $1,368.11 00039881 E03405 FERNANDEZ, CECELIA A 05/16/2024 $1,342.22 00039882 E04990 FLORES, MITCHELL C 05/16/2024 $1,420.01 00039883 E05064 FOX, LUCAS 05/16/2024 $223.49 00039884 E05037 GAINES, JEFFREY S 05/16/2024 $928.04 00039885 E05010 GALVAN, EDGAR 05/16/2024 $1,032.56 00039886 E04754 GARCIA, ALICIA R 05/16/2024 $1,563.77 00039887 E04677 GIROUARD, CASEY G 05/16/2024 $1,465.79 00039888 E05156 GOMEZ HERNANDEZ, RICARDO 05/16/2024 $1,027.19 00039889 E04629 GOMEZ, DIANA 05/16/2024 $944.74 00039890 E03341 GONZALEZ, JORGE 05/16/2024 $1,296.31 00039891 E03400 GREENE, MICHAEL R 05/16/2024 $0.00 00039892 E03685 GUZMAN, JESSE 05/16/2024 $499.63 00039893 E04299 HANSEN, AARON R 05/16/2024 $2,336.55 00039894 E03523 HARO, GLORIA A 05/16/2024 $1,308.19 00039895 E03759 HERNANDEZ, HERMILO 05/16/2024 $835.30 00039896 E04622 HOFER, ALICIA M 05/16/2024 $2,064.76 00039897 E04347 HSIEH, NICOLAS C 05/16/2024 $3,605.52 00039898 E03588 HUYNH, HUY HOA 05/16/2024 $2,754.58 00039899 E04831 ILFELD, MATTHEW D 05/16/2024 $1,785.66 00039900 E01907 JACOT, ROSEMARIE 05/16/2024 $2,286.26 00039901 E04296 JOHNSON, ERIC W 05/16/2024 $2,315.51 00039902 E04979 JURADO, MICHAEL 05/16/2024 $1,258.33 00039903 E04470 KAYLOR, BRENT 05/16/2024 $2,659.70 00039904 E04728 KHALIL, MARK M 05/16/2024 $2,533.48 00039905 E03534 KIM, SAMUEL K 05/16/2024 $4,422.94 00039906 E04382 KWIATKOWSKI, BRYAN D 05/16/2024 $2,309.03 00039907 E04769 LAMAS, LEONEL A 05/16/2024 $2,201.56 00039908 E03813 LEWIS, SHAN L 05/16/2024 $3,273.26 00039909 E03301 LEYVA, RAUL 05/16/2024 $3,799.13 Server Name: cognos.ggcity.org User Name: victoriac
125
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 17
Check Vendor # Vendor Name Issue Date Check Amount
00039910 E05065 LOMELI, JONATHAN 05/16/2024 $1,254.47 00039911 E05202 LONDONO, MARTIN A 05/16/2024 $2,924.22 00039912 E05155 LOPEZ, MOISES 05/16/2024 $1,078.45 00039913 E05198 MALDONADO, RICARDO 05/16/2024 $1,863.01 00039914 E05006 MARQUEZ, STEVEN ADAM 05/16/2024 $1,926.54 00039915 E04665 MEJIA, DIEGO A 05/16/2024 $2,187.32 00039916 E03493 MENDEZ, RIGOBERTO 05/16/2024 $3,797.09 00039917 E04998 MENDOZA, LAURA 05/16/2024 $1,084.44 00039918 E04724 MOORE, DOUGLAS A 05/16/2024 $3,062.09 00039919 E04827 MORELAND, ANDREW J 05/16/2024 $1,638.99 00039920 E04222 MOSS, DANIEL C 05/16/2024 $0.00 00039921 E01243 MURRAY JR, WILLIAM E 05/16/2024 $7,109.99 00039922 E04634 NAVARRO, JUAN C 05/16/2024 $3,324.05 00039923 E04969 ORNELLAS, MICHAEL 05/16/2024 $1,500.95 00039924 E03378 ORTIZ, STEVEN T 05/16/2024 $2,549.95 00039925 E04999 ORTUNO, ANIBAL 05/16/2024 $2,134.35 00039926 E03754 PINKSTON, RICHARD L 05/16/2024 $9,064.53 00039927 E05112 POE, HEIDI L 05/16/2024 $2,862.15 00039928 E04567 POWELL, AUSTIN H 05/16/2024 $4,784.64 00039929 E03799 QUIROZ, ROLANDO 05/16/2024 $2,894.49 00039930 E05201 RAMIREZ, DANIEL A 05/16/2024 $1,751.15 00039931 E04572 REED, MELVIN P 05/16/2024 $2,340.78 00039932 E02058 REYES, DELFRADO C 05/16/2024 $1,364.18 00039933 E04295 ROBLES, RAFAEL 05/16/2024 $2,210.20 00039934 E04563 RODRIGUEZ, ADRIANNA M 05/16/2024 $1,330.29 00039935 E05141 RODRIGUEZ, JOY R 05/16/2024 $968.07 00039936 E05004 RUELAS, SERGIO 05/16/2024 $1,471.80 00039937 E04289 SALDIVAR, RICARDO 05/16/2024 $1,309.14 00039938 E05067 SANCHEZ, MARTIN 05/16/2024 $594.38 00039939 E05166 SEVELU, FAASEGA J 05/16/2024 $978.27 00039940 E04836 SOTO, WILLIAM A 05/16/2024 $1,736.75 00039941 E05089 STAIR, DEAN T 05/16/2024 $622.55 00039942 E03091 SUDDUTH, STEPHEN D 05/16/2024 $3,018.43 00039943 E01625 TAPIA, LUIS A 05/16/2024 $3,164.27 00039944 E04756 TARIN, ALEXIS P 05/16/2024 $570.78 Server Name: cognos.ggcity.org User Name: victoriac
126
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 18
Check Vendor # Vendor Name Issue Date Check Amount
00039945 E03239 TAUANU U, STEVE J 05/16/2024 $555.94 00039946 E05154 TELLO, ALEJANDRO 05/16/2024 $747.61 00039947 E04773 THURMAN JR, EDWIN O 05/16/2024 $1,152.79 00039948 E08679 THURMAN, RODERICK 05/16/2024 $1,980.94 00039949 E04825 TRUJILLO, JOSEPH E 05/16/2024 $1,806.99 00039950 E02482 UPHUS, MARK P 05/16/2024 $4,691.72 00039951 E03681 VASQUEZ, JOSE A 05/16/2024 $3,048.62 00039952 E05136 VASQUEZ, PEDRO 05/16/2024 $1,593.06 00039953 E05134 VEGA, ERIC J 05/16/2024 $964.07 00039954 E03727 VERGARA NEAL, ANA G 05/16/2024 $3,127.65 00039955 E05093 VIRAMONTES, ALEXANDRA 05/16/2024 $2,938.88 00039956 E01580 VU, DAI C 05/16/2024 $3,997.19 00039957 E04362 VU, KHANG L 05/16/2024 $3,424.24 00039958 E05023 YNIGUEZ, KARISSA N 05/16/2024 $2,421.11 00039959 E05169 ZAMORA, JOEL D 05/16/2024 $1,100.41 00039960 E03436 ZIEGLER, RICK S 05/16/2024 $689.41 00039961 E03917 ALLEN, CHRISTOPHER L 05/16/2024 $1,892.40 00039962 E04163 AMBRIZ GARCIA, EDWARD D 05/16/2024 $1,894.77 00039963 E05098 BARNESE, VINCENZO A 05/16/2024 $2,688.23 00039964 E04063 BERGER, JAN 05/16/2024 $2,941.06 00039965 E00651 BERMUDEZ, ROBERT P 05/16/2024 $3,662.82 00039966 E03495 BLAS, VICTOR T 05/16/2024 $4,678.64 00039967 E00070 CANNON, TIM P 05/16/2024 $4,268.26 00039968 E04365 DAN, CARINA M 05/16/2024 $2,587.16 00039969 E04440 DAVIS, RYAN H 05/16/2024 $1,966.90 00039970 E03145 DE LA ROSA, FRANK X 05/16/2024 $2,245.68 00039971 E03051 DIEMERT, RONALD W 05/16/2024 $2,761.09 00039972 E02718 ESCOBAR, CHRIS N 05/16/2024 $2,975.26 00039973 E03688 GLENN, JEREMY J 05/16/2024 $213.17 00039974 E01618 GOMEZ, JOSE 05/16/2024 $2,664.56 00039975 E02701 GONZALEZ, ALEJANDRO 05/16/2024 $2,922.17 00039976 E03763 GRIFFIN, LARRY 05/16/2024 $1,907.08 00039977 E04828 GUERRERO, MICHAEL V 05/16/2024 $2,051.00 00039978 E04018 HAENDIGES, ROBERT A 05/16/2024 $2,242.42 00039979 E03575 HART, RYAN S 05/16/2024 $3,264.23 Server Name: cognos.ggcity.org User Name: victoriac
127
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 19
Check Vendor # Vendor Name Issue Date Check Amount
00039980 E03399 HOWENSTEIN, FRANK D 05/16/2024 $2,710.12 00039981 E03406 HUY, EDWARD A 05/16/2024 $2,601.66 00039982 E03446 JIMENEZ, VIDAL 05/16/2024 $1,802.55 00039983 E04782 JIN, LIYAN 05/16/2024 $2,835.24 00039984 E03254 KIRZHNER, ALLEN G 05/16/2024 $4,345.80 00039985 E05115 KOUTSOYANOPULOS, ALDOCHRIS V 05/16/2024 $1,469.59 00039986 E02852 LADNEY, MARK W 05/16/2024 $2,897.39 00039987 E03988 LI, REBECCA PIK KWAN 05/16/2024 $4,713.06 00039988 E02063 MA AE, DAVID 05/16/2024 $2,271.16 00039989 E05168 MACIAS, DANIEL 05/16/2024 $1,682.57 00039990 E03249 MANSON, RAQUEL K 05/16/2024 $3,040.18 00039991 E04837 MARTINEZ, ALFREDO 05/16/2024 $1,917.38 00039992 E02124 MEISLAHN, TYLER 05/16/2024 $2,164.12 00039993 E04403 MONTGOMERY, JESSE K 05/16/2024 $2,699.49 00039994 E03590 MOYA JR, STEVEN J 05/16/2024 $2,514.74 00039995 E03519 MURAD, BASIL G 05/16/2024 $2,619.19 00039996 E03144 NATLAND, KIRK L 05/16/2024 $1,747.71 00039997 E04291 NGUYEN, DUC TRUNG 05/16/2024 $2,789.83 00039998 E04904 NGUYEN, LISA 05/16/2024 $2,080.22 00039999 E03221 NICOLAE, CORNELIU 05/16/2024 $3,235.82 00040000 E04210 NUNES, BRANDON S 05/16/2024 $2,059.65 00040001 E03923 ORNELAS, ANDREW I 05/16/2024 $4,639.09 00040002 E03582 ORTEGA, DAVID A 05/16/2024 $2,511.75 00040003 E03578 PASILLAS, CELESTINO J 05/16/2024 $3,090.07 00040004 E03170 PEARSON, WILLIAM F 05/16/2024 $2,634.63 00040005 E04805 POLIDORI, JESSICA J 05/16/2024 $3,474.30 00040006 E02500 PORRAS, STEPHEN 05/16/2024 $4,111.29 00040007 E05031 RAMIREZ, AACIN 05/16/2024 $2,050.34 00040008 E07590 RUITENSCHILD, LES A 05/16/2024 $4,230.28 00040009 E03926 RUIZ, JONATHAN 05/16/2024 $2,972.10 00040010 E05165 SANCHEZ, ALLEN J 05/16/2024 $399.89 00040011 E07690 SANTOS, ALEXIS 05/16/2024 $2,157.08 00040012 E07692 SARMIENTO, ADRIAN M 05/16/2024 $3,048.69 00040013 E04956 SON, TOMMY T 05/16/2024 $2,241.61 00040014 E04301 TALAMANTES JR, ALBERT 05/16/2024 $2,550.68 Server Name: cognos.ggcity.org User Name: victoriac
128
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 20
Check Vendor # Vendor Name Issue Date Check Amount
00040015 E04121 TRAN, MINH K 05/16/2024 $3,376.72 00040016 E08881 VALENZUELA, ALEJANDRO N 05/16/2024 $3,451.02 00040017 E01882 VIRAMONTES, JESSE 05/16/2024 $2,054.39 00040018 E04195 WOLLAND, RONALD J 05/16/2024 $1,922.55 00040019 E09940 YERGENSEN, VICTOR K 05/16/2024 $2,316.16 00040020 E09954 ZAVALA, JOHN 05/16/2024 $3,997.46 00040021 E05212 AREGUINI, SARA 05/16/2024 $580.08 00040022 E05099 BECK, CRAIG A 05/16/2024 $3,101.67 00040023 E00740 BLODGETT, GREG 05/16/2024 $4,719.62 00040024 E01338 CARRENO, SHAUNA J 05/16/2024 $2,058.71 00040025 E03808 CHENG, ALANA R 05/16/2024 $2,955.76 00040026 E03353 COVARRUBIAS, MONICA 05/16/2024 $3,997.06 00040027 E05102 FLORES CRUZ, LAURA 05/16/2024 $2,043.28 00040028 E03697 GUERRERO, PAUL 05/16/2024 $3,207.59 00040029 E04750 HO, VY D 05/16/2024 $1,968.36 00040030 E04968 HONG, SEUNGBUM 05/16/2024 $1,944.33 00040031 E04096 HUYNH, DANNY 05/16/2024 $5,202.92 00040032 E02612 KLOESS, VILMA C 05/16/2024 $2,954.40 00040033 E01949 LE, IVY 05/16/2024 $2,441.62 00040034 E05092 LE, LINH D 05/16/2024 $2,387.61 00040035 E01280 LE, TAMMY 05/16/2024 $1,699.72 00040036 E03617 LEE, GRACE E 05/16/2024 $3,634.64 00040037 E05159 LUNA-REYNOSA, URSULA 05/16/2024 $7,145.99 00040038 E05180 MEDINA, MELANIE 05/16/2024 $1,506.67 00040039 E02895 MOURE, SVETLANA 05/16/2024 $2,676.22 00040040 E05181 NGUYEN, DAVID 05/16/2024 $1,526.26 00040041 E03255 NGUYEN, PHUONG VIEN T 05/16/2024 $2,241.88 00040042 E02560 NGUYEN, QUANG 05/16/2024 $2,723.62 00040043 E01286 NGUYEN, TINA T 05/16/2024 $2,042.97 00040044 E03541 PHI, THYANA T 05/16/2024 $2,912.91 00040045 E05106 ROMERO, ALEX 05/16/2024 $1,980.45 00040046 E05211 SURJONO, FRUMENTIUS C 05/16/2024 $580.08 00040047 E04408 THRONE, TIMOTHY E 05/16/2024 $2,318.42 00040048 E02543 TO, TANYA L 05/16/2024 $1,674.78 00040049 E01971 TRAN, CUONG K 05/16/2024 $2,218.81 Server Name: cognos.ggcity.org User Name: victoriac
129
CITY OF GARDEN GROVE
GGFEFM002 Warrant Register Payroll
Check Dates May 16, 2024
Report Generated on May 15, 2024 4:23:57 PM Page 21
Check Vendor # Vendor Name Issue Date Check Amount
00040050 E02056 TRUONG, ELAINE 05/16/2024 $1,807.57 00040051 E02562 VO, THANH-NGUYEN 05/16/2024 $2,057.26 00040052 E05104 YANG, DANA DAEUN 05/16/2024 $2,263.02 EFT - Total $1,665,527.42
Overall - Total $1,678,608.65
Server Name: cognos.ggcity.org User Name: victoriac
130
Item 225/2024
Final
City of Garden Grove
INTER-DEPARTMENT MEMORANDUM
To:
Lisa L. Kim From: Ursula Luna-Reynosa
Dept:
City Manager Dept: Economic Development and
Housing
Date: 5/28/2024
Subject: Adoption of a Resolution confirming the Garden Grove Tourism Improvement District Advisory Board Annual Report and levying the assessment for Fiscal Year 2024-2025. (Action Item)
OBJECTIVE
For the City Council to hold a public hearing and adopt the Resolution confirming the Garden Grove Tourism District Annual Report and levying the assessment for Fiscal Year 2024 -25 for the Garden Grove Tourism Improvement District
BACKGROUND
The Garden Grove Tourism Improvement District (“GGTID”) was established by the Garden Grove City Council in accordance with the Parking and Business Improvement Area Law of 1989, California Streets and Highways Code section 36500 et seq., (the “Law”) through the adoption of Resolution No. 9009-10 on August 24, 2010, and Ordinance No. 2782 on October 26, 2010. The purpose of the GGTID is to provide a funding source for the promotion of scenic, recreational, cultural, and other attractions within the GGTID, including advertisement and marketing, construction and m aintenance of improvements, and other services, activities, and programs that encourage tourism activities.
The GGTID includes the hotels along Harbor Boulevard from the boundary with the city of Anaheim to Garden Grove Boulevard. It is divided into two (2) separate benefit zones.
Tier I includes the hotels north of Lampson Avenue, which are subject to an assessment of up to two and one -half percent (2.5%) of gross rent charged per room occupancy per night. There are currently nine (9) hotels in Tier I.
Tier II encompasses those hotels south of Lampson Avenue, which are subject to an assessment of up to one -half percent (0.5%) of gross rent charged per room occupancy per night. There is currently one (1) hotel in Tier II.
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Item 225/2024
Pursuant to the Law an d the Ordinance, the City Council is required to re -levy the GGTID assessment annually, based on the recommendations set forth in the annual report of the GGTID Advisory Board. At the May 14, 2024, City Council meeting, the City Council received the Annual Report for FY 2024-25 from the GGTID Advisory Board and adopted a Resolution approving the annual report, declaring its intention to levy and collect an annual assessment for FY 2024-25 in the GGTID, and setting a public hearing on the annual report and proposed assessment for the meeting scheduled on May 28, 2024.
DISCUSSION
The GGTID Advisory Board annual report for FY 2024-25 contains a proposed budget for use of the anticipated assessment revenues for the year and proposes no changes (i ) to the boundaries of the GGTID, (ii) in the GGTID improvements and activities authorized by Resolution No. 9009 -10 and Ordinance No. 2782, or (iii) in the amount of the annual assessment or the method and basis for the levying the assessment. The GGTID Advisory Board is recommending that the annual assessments for FY 2024-25 continue to be two and one-half percent (2.5%) of the gross rent charged by the operator per room occupancy per night for all transient occupancies for each visitor accommodation fac ility in Tier I and (ii) one-half percent (0.5%) of the gross rent charged by the operator per room occupancy per night for all transient occupancies for each visitor accommodation facility in Tier II.
On February 22, 2011, the City Council approved an agreement with the Anaheim/Orange County Visitor & Convention Bureau (“VCB”), pursuant to which, approximately 80% of the GGTID assessment revenue collected is allocated to the VCB to fund collective tourism marketing efforts or retained by the City for future Harbor Boulevard median improvements and a future transit system. The remaining (approximately 20%) of the GGTID assessment would be allocated to fund specific improvements along Harbor Boulevard and other tourism promotion activities in Garden Grove in accordance with the budget included in the annual report. These funds are administered by the Garden Grove Tourism Promotion Corporation ("GGTPC") pursuant to an agreement with the Garden Grove Tourism Promotion Corporation approved by the City Council on September 27, 2011.
Before the annual assessment can actually be levied on the affected visitor accommodation facilities for the next fiscal year, the City Council must conduct a Public Hearing to hear and consider all protests against the levying of proposed assessments for FY 2024-25 and/or other matters provided in the annual report submitted by the GGTID Advisory Board. Notice of the Public Hearing in the form of the Resolution of Intention adopted at the May 14, 2024, City Council meeting was published ten (10) days before the hearing and mailed to each visitor accommodation facility subject to the proposed assessment in accordance with the Law.
After the public hearing, the City Council may take one of the following actions:
1) Terminate proceedings if written protests are received from the owners of the businesses in the GGTID that will pay fifty percent (50%) or more of the assessments proposed to be levied (a “majority protest”). If a majority protest is received, no further proceedings to levy the proposed assessment may be taken for a period of one (1) year from the date of the finding of a majority protest by the City Council. If the majority protest is against the furnishing of a specified type or types of improvement 132
Item 225/2024
or activity within the area, those types of improvements or activities must be eliminated.
2) Order changes in any of the matters provided in the annual report, including changes in the proposed assessments and/or the proposed improvements and activities to be funded with the revenues derived from the levy of assessments. If changes are ordered, notice and a new public hearing will be required before the City Council may adopt a Resolution confirming the annual report as modified and levying the assessment.
3) Adopt the proposed Resolution confirming the annual report as originally submitted and levying the assessment on those visitor accommodation facilities within the boundaries of the GGTID for FY 2024-25, commencing July 1, 2024 , and continuing through June 30, 2025.
FINANCIAL IMPACT
It is estimated that the GGTID will produce approximately $2,780,000 in annual assessment revenues for local tourism promotion efforts, and most of these funds will be administered by the VCB and the GGTPC. Any actual administra tive costs incurred by the City in relation to the GGTID annual levy will be reimbursed through assessment revenues, up to a percentage cap of assessments collected.
RECOMMENDATION
It is recommended that the City Council:
Conduct a public hearing for the proposed annual levy of assessment and other matters provided in the annual report submitted by the Garden Grove Tourism District Advisory Board;
Receive the report from the City Clerk regarding any protests received; and Adopt the Resolution confirmin g the Garden Grove Tourism District Advisory Board Report, and levying the assessment for the Garden Grove Tourism Improvement District for Fiscal Year 2024-25, assuming there is not a majority protest.
By: Greg Blodgett, Deputy Director
Economic Development and Housing
ATTACHMENT(S)
1. Resolution
2. Budget
3. Japan Tourism
4. Funding
133
Item 225/2024
5. Annual Report - Part 1 of 3
6. Annual Report - Part 2 of 3
7. Annual Report - Part 3 of 3
8. GGTID Advisory Board Report
9. Affidavit of Publication
134
GARDEN GROVE CITY COUNCIL
RESOLUTION NO.
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF GARDEN GROVE
CONFIRMING THE ANNUAL REPORT OF THE GARDEN GROVE TOURISM
IMPROVEMENT DISTRICT ADVISORY BOARD AND LEVY ASSESSMENTS FOR FISCAL YEAR 2024-25 FOR THE GARDEN GROVE TOURISM IMPROVEMENT DISTRICT WHEREAS, the Parking and Business Improvement Area Law of 1989, California Streets and Highways Code Section 36500 et seq., (the “Law”) authorizes cities to establish parking and business improvement areas for the purpose of funding certain improvements and activities, including the promotion of tourism, through assessments upon the businesses that benefit from those improvements and activities and to levy an assessment upon businesses within a parking and business improvement area, which is in addition to any assessments, fees, charges, or taxes imposed in the City;
WHEREAS, the Garden Grove Tourism Improvement District (GGTID) was established October 26, 2010, by City Council adoption of Ordinance No. 2782; and WHEREAS, in accordance with Section 36533 of the Law, the GGTID Advisory Board has prepared and filed with the City Clerk, and the City Clerk has presented to the City Council, a report in connection with the proposed levy of an assessment against visitor accommodation facilities within the GGTID (the “Annual Report”):and WHEREAS, on May 14, 2024, the City Council Adopted Resolution No. 9846- 24 approving the Annual Report and declaring its intention to Levey assessment for Fiscal Year 2024-25 (the “Annual Report”)
WHEREAS, Pursuant to the law on May 28, 2024, the City Council conducted a public hearing concerning the Annual Report and levy of assessment for the GGTID for Fiscal Year 2024-25 at the Community Meeting Center, located at 11300 Stanford Avenue, Garden Grove , California; and
WHEREAS, the City Council has heard and considered all protests, both written and oral, and herby determines there was not a majority protest within the meaning of Section 36525 of the Law.
NOW THEREFORE, THE CITY COUNCIL OF THE CITY OF GARDEN GROVE HEREBY RESOLVES, DETERMINES, AND FINDS AS FOLLOWS:
SECTION 1. The recitals set forth herein are true and correct.
SECTION 2. The City Council confirms its adoption of the Garden Grove City Council Resolution No. 9846-24 approving the Annual report, which describes the boundaries of the GGTID and identifies the assessment to be levied and collected to 135
Garden Grove City Council
Resolution No. ______
pay the costs of improvements and activates described in the report, in the same for as originally approved on May 14, 2024.
SECTION 3. The boundaries of the GGTID generally include certain real property within that area of Garden Grove fronting, bordering, or near Harbor Boulevard from the City of Anaheim to Garden Grove Boulevard. The GGTID is divided into two (2) separate zones: (1) Tier 1, which includes that real property within the GGTID north of Lampson Avenue, and (ii) Tier II, which includes that real property within the GGTID south of Lampson Avenue. A map showing the precise area and boundaries of the GGTID and the two benefit zones is on file with the Garden Grove City Clerk;
SECTION 4. In accordance with the Annual Report, the annual assessments of Fiscal Year 2024-25 shall continue to be two and one-half percent (2.5%) of the gross rent charged by the operator per room occupancy per night for all Transient Occupancies for each Visitor Accommodation Facility in Tier 1 and one-half percent (0.5%) of the gross rent charged by the operator per room occupancy per night for all Transient Occupancies for each Visitor Accommodation Facility in Tier II; and SECTION 5. Pursuant to the Parking and Business Improvement Area Law of 1989, the adoption of this Resolution shall constitute the levy of assessments on those visitor accommodation facilities within the boundaries of the Garden Grove Tourism Improvement District (GGTID) for the 2024-25 Fiscal Year, commencing on July 1, 2024, through June 30, 2025.
Adopted on this 28th day of May 2024.
136
GGTID Budget FY 2024-2025
Revenue
FY 2024-25 Estimated Revenue 711,000.00$
FY 2023-24 Budget Carry Over 150,000.00$
FY 2024-25 Total Revenue 861,000.00$
Expenses: % Budget
1.Marketing
A.Advertising 3.30% 28,413.00$
B.Website 3.30% 28,413.00$
C.Foods of Garden Grove 3.30% 28,413.00$
2. Tourism Missions 4.00% 34,440.00$
3. Chamber and Sponsorships 6.00% 51,660.00$
4. Private Security 30.00% 258,300.00$
5.Harbor Boulevard Maintenance/Utilities/Repairs/Landscape 33.00% 284,130.00$
6.Cond Management Contract 2.10% 18,081.00$
7.City Admin Fees (per Agreement) 3.00% 25,830.00$
8.Administrative/Accounting/Auditing (per Agreement) 4.00% 34,440.00$
9.GGTID Reserve 8.00% 68,880.00$
Total Budget 100.00% 861,000.00$
137
138
Japan
Market Overview:
In 2019, Japanese visitation to California reached 555/000, and spending was nearly $1.37 billion. The average length of stay was 10.7 days, with $1,704 spent per trip. Japanese visitors' average traveling party size was 2 people, with 22% of leisure visitors traveling with children.
According to Tourism Economics, 2023 is expected to see visitation recover to 56% of 2019 levels to approximately 310,000 and spending recovering to $833 million. Visitor levels are forecast to recover to 93% of 2019 levels in 2024 to approximately 515,000 visitors. Visitor levels will be fully recovered in 2025.
Spending is forecast to reach 102% of 2019 level to approximately $1.39 billion in 2024, ranking Japan the third largest overseas spending market behind China and the U.K. for California Over 20 companies offer California baseball tours to Anaheim including 5 of the top 8 operators, plus OTAs, cruise, luxury and special interest tour operators. On average California tours account for 50% or more of tours offered by the top agencies based on an in-market agency review of products available for July-August 2023.
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TOURISM
P A R T N E R U PDA T L
139
NON-STOP SEATS TO CALIFORNIAVISITATION AND SPENDING FORECAST (Indexed to 2019 Levels)
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Japan
Goal:
Re-enter the Japanese market and build foundation for travel trade partners to sell and raise awareness of Anaheim.
Objectives:
• Build Anaheim product offerings with key Japanese operators by connecting buyers with Anaheim product • Build relationships with key trade partners
• Trade education through webinars, sales missions, and participating in key Visit California events • Drive greater Anaheim awareness and conversions by partnering with key travel partners A..
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142
Airlift (Direct flights only):
Japan
ZZWeeMy Flights
22 Weekly Flights
• Most Airlift Than Any Other U.S. State
• 14% more flights and 7% more seats than 2019
• Service to Key Gateways
y LAX—7 carriers; 80 flights per week; Tokyo & Osaka
• United to add Narita-LAX daily service from October 31 143
Japan
KeyTake-aways:
• Major Tour Operators still dominant - trusted names account for 85% of leisure travel bookings (JTB, H.I.S., Hankyu, Jalpak, Kintetsu) • Primary Market segments - Gen X and Baby Boomers with money to travel and strong desire to get "back to normal"
• Increased usage of OTA's for FITs
• Simple, single destination packages are more appealing • Student group travel is back - groups of 50 - 250.
? <•
TOURISM
PAR I'M E n U PDA T I:
144
2023 Japan Programs
Visit California HIS Tours FAM
Visit Anaheim Korea / Japan Sales Mission
Visit California Club California Japan
HIS Tours Consumer Campaign
Japan
• / ^
•rr\i IDIOKJI
145
Mission Components
Events & Training
Media Luncheon
Media Roundtable
JATA Office Visit
Hankyu Training
JTB Training
H.I.S. Traininq
Jalpak Training
Tour Planner Dinner
Travel Agent Seminar
VIP Reception
Visit Anaheim Japan Sales Mission
Agents Trained
25 Tour Planner Appt
4 Operator Office Vi
sits
1 Sister City Conn
action
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PARTNER UPDATE
146
2024 Japan Programs
Visit California Japan Sales Mission - July 2024
Visit California Club California Japan
FAMS (Ongoing)
Angels Opening Day Event
Golden Week JATA Campaign
6y<r
TOURISM
PARTNER UPDATL
147
148
South Korea
Market Overview:
Visit Anaheim is beginning to re-enter the South Korea market with a priority of raising awareness of our destination with key trade and build professional relationships to see incremental business from this region. The September 2023 Sales Mission to Korea will help gain exposure with Korean Operators.
The number of S. Korean visitors to California reached 69% of 2019 levels in 2022 with and is forecasted to reach full rebound to 2019 levels in 2024. And South Korean Travel spending reached 612 Million in 2022 and is expected to exceed the 1.2 Billion mark from 2019 in 2025.
As of August 1, 2023, the airlift from Korea to California recovered by 101.5% compared to 2019. A new Korean hybrid air carrier, Air Premia launched a direct service to LAX in November 2022 with 6 weekly flights. As Air Premia is enjoying over 90% load factor, its first priority is to expand ICN-LAX to daily flights.
With shifts and a reduction in the size of U.S. package teams in major travel agencies, there has been about 50% turn-over in the travel trade workforce during the pandemic. It is critical to re-establish Anaheim's market presence by reconnecting with Korean buyers in market to keep Anaheim a top of mind destination again.
*From December 2022 V '.
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Source: Visit California
149
NON-STOP SEATS TO CALIFORNIA
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VISITATION AND SPENDING FORECAST
(Indexed to 2019 Levels)
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150
South Korea
Goal:
Re-enter the South Korea market and build foundation for travel trade partners to sell and raise awareness of Anaheim.
Objectives:
• Build Anaheim product offerings with key Korean operators by connecting Korean buyers with Anaheim product
• Build relationships with key trade partners
• Trade education through webinars, sales missions, and participating in key Visit California events • Drive greater Anaheim awareness and conversions by partnering with key travel partners ."«^
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Market Approach
152
South Korea
Airlift (Direct flights only):
1CN- LAX
I ICN- LAX
I ICN - LAX
ICN - LAX
ICN- LAX
2 Daily Flights
2 Daily Flights
6 Weekly Flights
22 Weekly Flights
15 Weekly Flights
ICN- LAX
I ICN- LAX
I ICN - LAX
ICN - LAX
30 Weekly Flights
122 Weekly Flights
122 Weekly Flights
22 Weekly Flights
153
South Korea
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TOURISM
PARTNER UPDATE
2023 South Korea Programs
Visit Anaheim Korea / Japan Sales Mission
Visit California Club California South Korea
154
Visit Anaheim South Korea Sales Mission
Mission Components
Events & Training
Hanbok Experience
Market Update
Travel Agent Seminar
Media Luncheon
Media Roundtable
US-ROK Alliance Dinner
95 Agents Trained
15 Media Articles
25 Influencers
1 Sister City Conn
ection
1 Mayoral Proclam
155
2024 South Korea Programs
Visit California Japan Sales Mission - July 2024
FAMS (Ongoing)
Agent Training (Ongoing)
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PAR TN C R U P 0 AT L
156
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aVfMENTIDISiTRIGiT
II I S T 0 It 1C
MAIN STREET
158
2023 Board of Directors
Officers
CHAIR
LYNN CLARK, DISNEYLAND RESORT
CHAIR-ELECT
FRED BROWN, DESERT PALMS HOTEL
SECRETARY
JAY BURRESS, VISIT ANAHEIM
TREASURER
BHARAT PATEL, ANAHEIM CASTLE INN &
SUITES
Directors
GREG BLODGETT, CITi' OF GARDEN GROVE
BRANDON GARR, GRAND LEGACY HOTEL
IAN GEE, SHERATON PARK HOTEL
KEITH FURNAS, GREAT WOLF LODGE
CLARK JONES, WALT DISNEY PARKS AND
RESORTS U.S.
JOHN KALINSKI, MARRIOTT INTERNATIONAL
GREG NOMURA, HYATT REGENCY ORANGE
COUNTY
YVONNE LIU, DELTA HOTELS BY MARRIOTT
ANAHEIM
TOM MORTON, ANAHEIM CONVENTION CENTER
WILLIAM O'CONNELL JR., O'CONNELL HOTELS &
HOSPITALITY
KIM PAINTER, ANAHEIM MAJESTIC GARDEN HOTEL
AJESH PATEL, PROSPERA HOTELS, INC.
SERGIO BOCCI, HILTON ANAHEIM
PAULSANFORD, WINCOME HOSPITALFTY
KEVIN SCHJEI, ANAHEIM MARRIOTT
MEGHAN SHIGO, COMMUNITY
JIM VANDERPOOL, CIT/ OF ANAHEIM
NICHOLAS PRICE, THE WESTIN ANAHEIM RESORT
RHANDA RICHARDSON, JW MARRIOTT ANAHEIM
RESORT
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159
2024 Board of Directors
Officers
CHAIR
FRED BROWN, DESERT PALMS HOTEL
CHAIR-ELECT
TBD
SECRETARY
TBD
TREASURER
BHARAT PATEL, ANAHEIM CASTLE INN &
SUITES
Directors
GREG BLODGETT, CITY OF GARDEN GROVE
LYNN CLARK, DISNEYLAND RESORT
BRANDON GARR, GRAND LEGACY HOTEL
JUSTIN HART, SHERATON PARK HOTEL
JORDAN AUSTIN-HARRIS, GREAT WOLF LODGE
CLARK JONES, WALT DISNEY PARKS AND
RESORTS U.S.
JOHN KALINSKI, MARRIOTT INTERNATIONAL
GREG NOMURA, HYATT REGENCY ORANGE
COUNTr'
YVONNE LIU, DELTA HOTELS BY MARRIOTT
ANAHEIM
TOM MORTON, ANAHEIM CONVENTION CENTER
WILLIAM O'CONNELL JR., O'CONNELL HOTELS &
HOSPITALITY
KIM PAINTER, ANAHEIM MAJESTIC GARDEN HOTEL
AJESH PATEL, PROSPERA HOTELS, INC.
SERGIO BOCCI, HILTON ANAHEIM
PAUL SANFORD, WINCOME HOSPITALIP^
JIM VANDERPOOL, CITY OF ANAHEIM
NICHOLAS PRICE, THE WESTIN ANAHEIM RESORT
RHANDA RICHARDSON, JW MARRIOTT ANAHEIM
RESORT
TBD, COMMUNITY
^
160
ntroduction
Our destination has experienced a continual and strong post-pandemic rebound throughout fiscal 2022/2023. Occupancy continues to climb back to pre-pandemic levels and Average Daily Rate (ADR) has already surpassed our 2019 figures.
Leisure travel recovered faster as we emerged from the Covid-19 pandemic and remains strong. Our business travel recovery is still rebounding. US Travel Association reported that travel related spending has remained largely resilient and continues a positive trajectory, despite elevated inflation for services. As lodging rates remain elevated, guest expectations have also increased. Travelers are becoming more discerning and they are seeking value, personalization and a positive experience.
According to the Global Business Travel Association (GBTA) their latest forecast indicates an accelerated return of business travel to pre- pandemic spending levels sooner than anticipated as well as growth ahead in the coming years. Business travel spending is a key indicator, but how travel volumes will continue to rebound is yet to be seen. Factors that will impact the future growth of business travel include the increasing use of virtual meeting platforms along with remote work capabilities.
Business travelers are also more frequently blending business and personal travel than they did in 2019, with 42% adding additional leisure days to their business trips.
International travel spending has also increased and especially in 2023, however, current numbers remain lower than our 2019 activity. With strong domestic travel to our destination, Visit Anaheim is expanding our focus on our top three international markets including Canada, Mexico and Australia. These efforts will enable us to re-engage and regain our market share.
We've formed a Luxury Advisory Council to focus on our new luxury products and to define our position and marketing strategy among affluent travelers to Anaheim and Orange County. The research completed supported a unanimous decision on concept that will set the foundation for our luxury strategy moving forward, "Luxury for the Imagination." This campaign will highlight our diverse product offerings, targeting a new market segment and generating incremental business to the overall destination.
In addition, the development of our new marketing campaign was necessary as we evaluate the ongoing needs of our two key business segments, the leisure traveler and the meetings & convention planner. Through our new "HERE WE GO" campaign, we will recapture the anticipation of traveling to Anaheim and Orange County, by highlighting hidden gems -the "only in Anaheim" opportunities that encourage our guests to extend their length of stay, proving that Anaheim is the center of it all. The official launch of our "HERE WE GO" campaign began late August 2023 and will be integrated throughout the next several years, incorporating opportunities to attract every traveling audience.
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162
Events using the ACC with Requested Peak Room Greater or Equal to 1,000:
Events: 42
Room Nights: 545,173
Room Attendees: 665,040
• Average ADR: $237.88
EIC: $1,217,828,520.20
TOT: $20,507,319.38
Events using the ACC with Requested Peak Rooms Less than 1,000:
• Events: 32
• Room Nights: 23,435
• Room Attendees: 216,158
• Average ADR: $206.66
EIC: $154,844,770.58
TOT: $783,852.78
Citywide Site Visits: 27
San Francisco Sales Mission
• "Signature Client Event": Concert
• Presentation to Salesforce, Docusign, Informatech
Mid-Atlantic Sales Mission (DC/VA)
• "Signature Client Event" Baseball Game in DC
• Breakfast and Lunch Client Events
Midwest Sales Mission (Chicago/Milwaukee)
• "Signature Client Event" Ducks Vs. Blackhawks Game
• 2 Client Lunches, Chicago/Milwaukee
• Presentation at the American Orthopaedic Surgeons including eight various Orthopaedic Associations
Client Event "Anaheim Taste and Tour" in conjunction with the Disney Food and Wine Festival
Mid-Atlantic Sales Mission (DCA/A)
• "Signature Client Event" Baseball Game in DC
• Four additional client events in DC/MD/VA
Visit California Road Show: Denver and Seattle
CEMA Summit - Keynote Sponsor with Presentation
Maritz NEXT Conference
• Co-hosted Synchronicities Reception for Maritz Buyers IMEX America
• Hosted Client Event
AF Annual Holiday Showcase Tradeshow - Chicago
• Co-hosted Annual Synchronicities Client Dinner
PCMA Convening Leaders
• Co-hosted Annual Synchronicities Client Event
• Co-hosted Gateway Cities Client Brunch
Destination Showcase - Washington DC
Client Event in Anaheim in conjunction with the Disney Food and Wine Festival PCMA Educon
• Co-hosted Synchronicities Client Event
163
Convention Sales
Visit Anaheim expanded our customer reach within the convention and meetings markets through participation in industry events and targeted efforts in key markets with the support ofTID Funds. In addition, TID funds assisted us in closing short- term and future business as the convention team was able to offer additional funds to attract groups and be more competitive in the market and within our comp set.
Visit Anaheim with our local partners hosted customer events and strategic events with industry conventions and in-market sales missions targeting our key accounts and potential customers.
In August a new Director, Convention Sales position was added in the Mid-Atlantic market to increase our market share of the association business in DC/Maryland/ Virginia while developing the growing corporate sector in Virginia. In December 2022, we replaced two positions, Convention Sales, Director, Northwest Region and Convention Sales Director, Southern Region.
Although there were changes to the team, we confirmed 16 city-wide events and 10 mini-wide events with a total economic impact of $622,573,885 between January 1, 2023-June 30, 2023. Convention Sales is also on track to exceed our 2023 calendar year end goals.
,.-,?;..,
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164
Group Cancellations
Convention Sales
(July 1, 2022-June 30, 2023)
CITYWIDE
Number of Events Cancelled:
V2
Total Attendees:
V 18,000
Number of Room Nights:
^ 24,666
EIC:
^$11,732,311
TOT:
$729,250
Source: Simpleview
NON-CH-YWIDE
Number of Events Cancelled:
T2
Total Attendees:
V 38,000
Number of Room Nights:
^ 25,805
EIC:
V $10,831,112
TOT:
^ $886,402s^f^
fel
165
Consumed ACC Business
Convention Sales
(July 1, 2022-June 30, 2023)
crm/viDE
Number of Events:
38 Total Attendees:
580,440
Number of Room Nights:
528,363
EIC:_
$1,154,571,426
TOT:
$19,114,588
Source: Simpleview
NON-CITfWIDE
Number of Events:
Al3
Total Attendees:
77,600
Number of Room Nights:
11,548
EIC:
$114,856,610
TOT
$383,405
-^.
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visit
166
Convention Sales
ndustry Events
To increase visibility and educate our customers and potential clients on the exciting things happening in Anaheim, The Convention Sales Team continued to participate, exhibit and sponsor industry events.
Below are a few of the major events the team participated in from July 2022 - June 2023:
2022
Destination Showcase DC
PCMA Visionary Awards
Maritz NEXT Conference
PCMA Partners Conference
CEIR Predict Conference
IMEX America
• IAEE Expo! Expo!
• American Express Showcase
• Association Forum Holiday Showcase
2023
PCMA Convening Leaders
Destinations International Sales & Service Summit
• Visit California Northwest Road Show
• CEMA Summit
• AMPS Golf Tournament Sponsor
IAEE Women's Leadership Forum
• PCMA EDUCON
• PCMA Philadelphia Trade Show
167
Convention Sales
Customer Events/Sales Missions
The sales team coordinated customer events and in-market sales missions to solidify relationships with our clients and inform them of all the new developments happening in the destination. Below are some of the events that occurred July 2022 - June 2023. 2022 2023
• Mid Atlantic Sales Mission - • Gateway Cities Brunch at Convening Leaders DC/MD/VA • Synchronicities Client Reception at Convening Leaders • Synchronicities Holiday • Midwest Sales Mission in Chicago and Milwaukee Dinner in Chicago • Participated in VA Tourism Angels Spring Training Event • MPI Georgia Southeast Spring Summit
• Synchronicities Client Dinner in Atlanta
• Southern California "Taste and Tour" Client Event in Anaheim • Mid-Attantic Sales Mission - DC/MDA/A
• Sponsor of Major American Trade Show Organizers reception in Anaheim Hosted Marquis Events in Anaheim
Southern California "Taste and Tour" Client Event in Anaheim Sponsor of MATSO (Major American Trade Show Organizers) reception in Anaheim • Hosted NAMM Reception during the NAMM Convention in April, 2023 168
The Citywide Team will continue to focus on booking "A-Rated" business which has a mix of guest rooms to drive TOT for the City of Anaheim as well as being profitable for the Anaheim Convention Center in both Rental, Food & Beverage and ancillary spend.
Association business will be our base with an emphasis on tradeshow and corporate segments.
The team will add a Convention Sales and Business Development Manager (CSBDM) in Q1 who will increase the "mini-wide" segment (those groups under 1,000 rooms peak at published CC rates within 12-18 months of arrival). This will give the Convention Sales Directors more time to target and close citywide events with a higher EIC to the City of Anaheim. The CSBDM will also focus on uncovering new business opportunities for the Citywide Team primarily from the trade show market then expanding into corporate and eventually association.
Visit Anaheim will continue to allocate TID funds to offset Convention Center rental and present comprehensive proposals that will compete with our comp set of cities. In addition, closing incentives will be offered when necessary. We will also work in conjunction with VA Destination Services and the ACC team to produce a comprehensive post-convention report for our clients.
This will add value to our proposals and assist in closing business.
Industry Events:
• PCMA Convening Leaders
• We Love New York Day (NYSAE) and Northeast CVB Event
• Conference Direct Event (2 events in 2024)
• Maritz Activate and Elevate Events
• Destination Celebration
• PCMA/Destination Showcase/IAEE Women's Forum in DC
• FICP Education Forum and Annual Conference
• PCMAEducon
• ASAE Annual Meeting (Sponsorship Only, no booth unless with Visit California) • M & IW Summit Chicago
• CEMA Summit
• Trade Show Executives Gold 100
• ASAE Summit Awards Dinner
• PCMA Partner Summit
• IMEXAmericas
• National Coalition of Black Meeting Planners
• Holiday Showcase Chicago
• IAEE Expo! Expo!
• Attend all local "in-market" events for PCMA, ASAE, AMPS, CEMA, MPI 169
Client Events:
• Pre-PCMA CL Customer Site Visit (Familiarization Trip, targeting approximately 15-20 clients) • Gateway Cities Brunch/Client Event at Convening Leaders, IMEX and ASAE • Synchronicities Reception at Convening Leaders
• Visit California Road Shows (two per year)
• Chicago Sales Mission (March) Ducks Vs. Blackhawks Customer Event and two-three additional customer events • Sales Missions in: DC/VA/MD, Northwest (SFR), Dallas), SFR, East Coast • Small in-market client events in partnership with Synchronicities or Hilton/Marriott NSO's • IMEX Client Event
• Participation in "Destination Reps" events in all markets • Holiday Showcase Synchronicities Dinner
••''""^
Visit
170
2024 Convention Goals
Business Objecth/e:
Filling short-term business 2024-2026 with an emphasis on 2025 which is a need year.
Increase economic Impact Target "A Rated" business that brings both rooms and F&B revenue for the ACC and hotels Increase economic Impact by layering groups, particularly overmove-in days, and decreasing move-In time for large events Exclude Pandemic Target large events into the future 2028 and beyond with an emphasis on multi-year opportunities 2019
Booklnf*
50 $1,403,043,436
u
6 33
31 20
37 225
405
%Chg
-4%
-11%
%ofTotal
22%
12%
66%
62%
11%
23%
55%
%Chg
10%
Pandemic 3/2020
2010
Booklet •
32 $1,389,130,342
7 4
21 24
12 17
136
225
KChg
-36%
-1%
KofTota
22%
13%
66%
75%
-40%
-54%
-40%
XChg
-44%
Pandemlc 2021
2021
Boaklnr*
32 $724,346,959
2 8
22 25
10 24
116
226
%chg
ox
-48%
XofTota
6%
25%
69%
78%
-17%
41%
-15%
%Chg
0%
2022
Booklngi •
45 $1,167,953,283
6 10
29 33
20 31
160
357
%0ig
41%
61%
XofTota
13%
22%
64%
73X
100%
29%
38%
XChg
58%
2023
Booklnn*
51 $1,400,000,000
10 8
33 33
28 35
157
394
%Chg
13X
20%
XofTota
20%
16%
65%
65%
40%
13%
-2%
%Chg
10%
Year
SYurAvi
Bookln»«
49.4 $1,038,128,686
6.6 9.8
33.0 0.0
31.8 11.6
30.0 399.2
363.8
APPROVED GOALS
METRIC
»Booklnf
CROSSOVER GOA1S
>= 5,000 Peak
3,000-4,999 Peak
1,000-2,999 Peak
:Y 2023- 20246(0-3 YRS
A" Rated Bookings
Bookings < 1,000 Peak
Leads <,1000 PEAK
L««dl>, 1000 PEAK:
ZOZ4GOAU
Target
50 $1,450,000,000
7 10
33 33
24 35
165
375
Stretch
53 $1,600,000,000
g
11 34
35 16
40 195
390
TARGET K
chgvs.
2019
0%
3%
-36%
67%
OK
6%
20%
-5%
-27%
-7K
STRETCHK
ch»v«.
2019
6%
14%
-27%
83%
M
13%
30%
a%
-13%
-4%
Schgvs.Btit
Resute
Year
2% 2018
1% 2018
-27% 2019
-21% 2018
-11% 2017
3% 2018
30% 2019
8% 2019
-23% 2017
•4K 1019
r'V'1
^visil
171
172
Meeting Sales
From July through December 2022, The Meeting Sales Team focus was to be present and visible in market with meeting planners in order to maintain top of mind presence which would convert into generating leads and new business for our partner hotels. Post pandemic, self contained meetings were minimal and slow returning, due to the use of technology as well as hybrid work.
We also created and promoted a "Meetings Sweepstakes" to generate leads for our TID partner hotels that would in turn contribute towards Economic Impact. The Sweepstakes terms were as follows:
Submit an RFP for a minimum of 50 rooms on peak (where no Convention Center space is needed) by December 31, 2022, and you will be entered for a chance to win 80,000 Milton Honors or 120,000 Marriott Bonvoy Points of your choice. 80,000 Hilton Honors Points are valued at $800.00, and 120,000 Marriott Bonvoy Points are valued at $1,000.00.
For third quarter June - September 2022, the sweepstakes generated 219 leads and for fourth quarter, October - December 2022, the sweepstakes generated 189 leads.
, ••v--~
^M
Visit
173
Meeting Sales
Through TID funding, the Meeting Sales Team was able to participate in the following tradeshows and conferences:
• Meetings Today Live - Denver CO
• Smart Meetings 1 Day Regional - Northern CA
• Connect Marketplace - Detroit, Ml
• Luxury Meetings - Silicon Valley
Luxury Meetings - Seattle, WA
Smart Meetings - Washington DC
Luxury Meetings - Dallas, TX
I M EX America - Las Vegas, NV
• Luxury Meetings - San Diego, CA
Luxury Meetings - Orange County, CA
Luxury Meetings - Los Angeles, CA
Connect West - San Francisco, CA
• Connect DC Marketplace - Washington DC
• Smart Meetings 3 Day - Ventura, CA
SITE Holiday Event - San Diego
CalSAE Seasonal Spectacular - Sacramento, CA
In-person sales calls were facilitated in:
• San Diego, CA
• Sacramento, CA
Minneapolis, MN
• Orange County, CA
• Phoenix, AZ
Hosted Client Events included:
• Angels Game, joint program with Visit Huntington Beach • Destination Celebration - Minneapolis, MN
• Visit CA Texas Roadshow
Meeting Sales Team and Convention Sales Team collaboration also included:
• DC Area Leadership Sales Missions
• Association Forum Holiday Showcase - Chicago, IL
• Synchronicities Holiday Dinner - Chicago, IL
• DC CVB Reps Holiday Event - Washington, DC
July - December 2022 Results
For Third Quarter, the Meeting Sales Team was able to
generate a total of 264 leads, 252 of those leads were new business. The team had a 18.08% conversion rate and
booked $7,211,709.00 in Economic Impact.
For Fourth Quarter, the Meeting Sales Team was able to
generate a total of 238 leads, 221 of those leads were new business. The team had a 17.97% conversion rate and
booked $ 30,061,467.00 in Economic Impact.
"f.
174
January - June 2023
Meeting Sales
The Meeting Sales Teams efforts from January - June 2023, through TID funding, the Meeting Sales Team was able to participate in the following tradeshows and conferences:
Corporate Express - Tucson, AZ
Independent Planner Educational Conference (IPEC) -
Memphis, TN
Luxury Meetings - Dallas, TX
Luxury Meetings -Houston, TX
SITE Global Conference - New York City, NY
Meetings Industry Council (MIC) Colorado - Denver, CO
Smart Meetings 1 Day Regional -Arlington, TX
Connect Marketplace - Las Vegas, NV
HelmsBriscoe ABC - Denver, CO
MPI So Cal Chapter WeCon- Palm Springs, CA
MPI Nor Cal NACE - Oakland, CA
In-person sales calls were facilitated in:
• Scottsdale/Phoenix, AZ
• Sacramento, CA
• Denver, CO
• Kansas City, MO
• Minneapolis, MN
• Kansas City, KS
• San Diego, CA
Hosted Client Events included:
• Denver, CO
• Destination Celebration - Kansas City, MO
• Destination Celebration DM0 Client Event -
Minneapolis, MN
• Visit California Northwest Roadshow - Denver, CO &
Seattle, WA
• California DM0 Alliance Client Event - Los Angeles, CA • Prestige Meetings - Denver, CO & Seattle, WA
Meeting Sales Team and Convention Sales Team
collaboration also included:
• Ducks Vs. Blackhawks Client Event /Mission
• Angels Spring Training - Tempe, AZ
• Destination Showcase - Washington, DC
• PCMA Visionary Awards - Washington, DC
• New Jersey MPI MEETS - Atlantic City, NJ
• DC/Mid-Atlantic "Anaheim Customer Updates" Week -
DC, Maryland, VA
• SoCal Sales Mission-Anaheim .^f^
T^
175
Meeting Sales
January - June 2023 Results
For First Quarter, the Meeting Sales Team was able to generate a total of 318 leads, 306 of those leads were new business. The team had a 18.47% conversion rate and booked $9,744,755 in Economic Impact.
For Second Quarter, the Meeting Sales Team was able to
generate a total of 329 leads, 320 of those leads were new business. The team had a 18.59% conversion rate and
booked $32,870,263 in Economic Impact.
To date, the Meeting Sales Team exceeded mid-year goals and the team is ahead of pace in leads and new bookings as well as on target to achieve both Conversion and Economic Impact Goals for the end of 2023, despite being short a sales manager in the Midwest.
176
Group Cancellations
Meeting Sales
(July 1, 2022-June 30, 2023)
Number of Events Cancelled: EIC:
V1 V $4,160,856
Total Attendees: TOT:
V 4,000 V $1,758,493
Number of Room Nights:
T 3,060
The above groups were confirmed for this year but have since cancelled or postponed. .<?,•, t'^
Source: Simpleview
177
Opportunities Lost
Meeting Sales
(July 1, 2022-June 30, 2023)
Number of Opportunities Lost:
794
Total Attendees:
391,833
Number of Room Nights:
774,506
The above groups were opportunities that were lost or put on hold until further notice. 'There are no EIC totals for "Lost." EIC is only calculated after a group turns definite and lost opportunities never have a definite status. '•^ " •-', ',
Source: Simpleview /I'visii
178
New Group Bookings
Meeting Sales
(July 1, 2022-June 30, 2023)
Number of New Bookings: EIC:
142 A $79,888,193.99
Total Attendees: TOT:
50,442 A $2,581,216
Number of Room Nights:
73,379
.-\r\
€'^
Source: Simpleview
179
Meetings & Conventions Campaign
Objective
Drive traffic to the RFP microsite. To educate
planners to gain leads and provide economic
impact to the destination.
Target Audience
Meeting & Convention Planners
Geography
National
Budget & Timing
135KNet
"' 1'1'. ;':' ' ! I -; -11.'.
Timeline
May 23, 2022 - December 31,2022
Measurement
RFP Submissions and Sessions + CPS
Programmatic
Sojern: Display, Native, and Video
Paid Search
Google
Trade
Smart Meetings, Meetings Today WSiShwf
^ ^1 \' /t ^ / • s </ ^ nl ^
180
JUL-DEC 2022I M&C Campaign
Key Findings
• Trade partner's top digital product, lead generation, provided more qualified audience to VA website
• Focus on Programmatic advertising drove more traffic to VA website • Paid Search helped capture audiences at every stage, during research and consideration, as well as sales ready leads.
• Smart Meetings strongest open rate in edrip campaign
• Meetings Today delivered 1 ,700 opt in email for VA sales team • Paid search was a very valuable tactic for driving new leads in California and out of state markets researching convention center spaces and CA conference facilities, leading to 140 clicks to Cvent and 84 sign-ups from leads requesting more information.
181
JUL-DEC 2022 |M&C Campaign
Overall Results
• 39,203 sessions
• 6,469,201 total impressions
• $3.24 cost per session
• Sojern Results
• 4,430 total events booked
• 819 total hotel night stays
• 4,896 total travelers
• $786 average spend per traveler
• Smart Meetings
• Open rate avg; August 20.64%;
November 21.81%
• Top performing banner unit:
728 x 90 (4.8% CTR)
• Drove most traffic to website:
11,006 sessions
Meetings Today
• Engaged audience of over 114,000 unique
meeting planners across all channels, Meetings
• Today is the #1 choice for travel suppliers
• Delivered over 1700 Opt In email addresses to
to Visit Anaheim Meetings & Conventions
Paid Search
• Paid search did an excellent job of driving RFPs
and interest list subscribers, bringing in 85% of
all landing page clicks to Cvent during the
campaign duration.
• The Avg. CPC across paid search campaigns
was 40% lower than the industry average of
$2.69, while the CTR was 81 % higher than the
industry benchmark of 4.68%.
182
i ^ ^3 '^lli! S^, 1 f^iA'.r-}-'
JANI:-11-JI.NN ;JV^
Objective
Increase leads and RFPs for Meetings
Target Audience
Meeting & Convention Planners
Geography
National
Budget & Timing
375K
• 200K through June 30th includes Visit California
match funds
• Required trackability to provide ROAs
• 175K for second half of 2023
Timeline
January 2023 - June 2023
Measurement
RFP Submissions and Sessions + CPS
sii|/ a
183
MAY-JUN 2023 | M&C Campaign
24.1 million Impressions 33.3K Sessions 657 Cvent Clicks Partner
Zeta Global
Zeta Global
Meetings Today
ePro'
Linkedln
Googie
Unit
Audio
Standard Display
Leaderboard
Dedicated Email
Social
Image/Carousel
Search
Impressions
123,697
8,053,244
149,292
81,003
786,573
24,314
Clicks
115
21,296
275
1,165
1,647
1,228
CTR
0.09%
0.26%
0.18%
1.44%.
0.21%
5.05%
Costs
$1,979.16
$40,687.86
$4,000.00
$10,125.00
$9,615.61
$4,501.19
Sessions
98 13,046
352
62 670
1,172
Leads
0 69
0 0
3 17
CP Session
$20.20
$3.12
$11.36
$163.31
$14.35
$3.84
Benchmark
CTR
0.01%
0.08%
0.08%
1%-1.8%
0.44%
NA
Misc.
Open Rate: 38% /
Cost Per: $.33
Cost per
Engagement: $5.54
9,218,123 25,726 0.28% $70,908.82 15,400 89 $4.60
184
JAN-JUN 2023 | M&C Campaign
Zeta Global
o Rich Media, Audio, and Standard
Display
Meetings Today
o Leaderboard and Spotlight eNews Ads
o Email drip campaign earned 868 Leads
o Encountered tracking issues - providing
100K impressions to make up for errors
Smart Meetings
o Demand Gen
o Added Value
• Smart Stars Winner's Listing Profile
• 90k Print impressions
- 45k Digital impressions
Linkedln
o Single image / Carousel and Demand
Gen Booking Document posts
ePro
o Dedicated email
Google
o SEM Adserving
Greenspring eBlast
o 489 clicks to CVENT
isit |/ 9
185
.»'$
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fc-
•;Jt*-'
1;J
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..-•••.
^
••^-«-
i-'l'fc
:^- •1.i*'-
M&C Campaign
Group Cancelations
• Number of events cancelled: 15
• Total Attendees: 60,000
• Number of Room nights: 53,531
• EIC: $26,724,280
• TOT: $1,758,493
Opportunities Lost
• Opportunities lost: 1,642
• Total attendees: 3,543,903
• Number of room nights: 5,857,896
Group Re-Bookings
• 0 events re-booked
• 0 total attendees
• 0 number of room nights
• $OEIC
• $0 TOT
New Group Bookings
• 271 new bookings
• 1,2042,720. Total attendees
• $1,502,759,922 EIC
• $22,115 253 TOT
186
M&C Campaign
"% s-ywf*. ^'T'
-I .,:•',,! ^
-«...,. 't: |i».«, -i "», 1-!
T^c;/.:;! '•;^i'rt^?
!'^t, p ,,">,
CEMA Summit
Maritz NEXT Conference
PCMA Philadelphia Trade Show
ASAE Summer Awards Event
IMEX America
Association Forum Holiday Showcase
IAEE Expo! Expo!
American Express Showcase
Mid Atlantic Sales Mission - DC/MDA/A
Synchronicities Holiday Dinner in Chicago
San Diego Sales Calls
Angels Client Event
Sacramento Sales Calls
Arizona Sales Calls
187
.f-" ^. «-'-.: . • -,
M&C Campaign
r"11,«" irK' ^. F: "T'1 i? "'•i -^ '^
l-IW-"i^.l I P-^!K!S«.i ^r-i -v
Convening Leaders
Destinations International Sales & Service Summit
Destination Showcase DC
IAEE Women's Leadership Forum
Visit California Northwest Road Show
PCMA Visionary Awards
PCMA Partners Conference
AMPS Golf Tournament Sponsor
PCMA Educon
Gateway Cities Brunch at Convening Leaders
Synchronicities Client Reception at Convening
Leaders
Midwest Sales Mission in Chicago and Milwaukee
Participated in VA Tourism Angels Spring Training Event MPI Georgia Southeast Spring Summit
Synchronicities Client Dinner in Atlanta
Southern California "Taste and Tour" Client Event in
Anaheim
Mid-Atlantic Sales Mission - DC/MD/VA
Sponsor of MATSO (Major American Trade Show
Organizers) reception in Anaheim
Arizona Sales Calls
Sacramento Sales Calls
San Diego Sales Calls
Minneapolis, MN, & Kansas City, KC Sales Calls
CA DM0 alliance Customer Event
188
M&C Campaign
». 1^. ,• »., ?1 •rfcl •r^i irt, ^ !'i , i ..^.
'i':.f [s\^ M !y"-'i ;^---: ^•-y\''i' ^ '•' l'""*».
;& •<^1 !<! ''*i;l :'1 ".} • '1 i»i~- i.. •'- .1 ' *'
^,,.7 3>, 1«( 'W1 |''i tl i'~v'::'| \.: "\ •'•••,:•' •••-•»- '1 .-• 92 Newsletters sent per sales manager
5,057 recipients each eblast
22,506 successful deliveries
24.58% open rate
visit If 9
189
For 2024, the Meeting Sales team will continue to focus on generating leads with an emphasis on new business. We will be attending tradeshows with corporate planners in the Automotive, Technology, Financial, Bio-tech, Pharmaceutical, Insurance and Incentive market segments, as these groups tend to generate high yield business that our hotel partners ae looking for. We will continue to maintain our Local, State, National, and International Association and Government accounts as well.
Tentative tradeshows that we are planning on participating in are:
• Northstar IPEC Independent Planner Education Conference - Greenville, S.C.
• Meeting Professionals International Northern California Chapter ACE - Bay Area
• Pharma Forum - Tampa, FL
• Destination Celebration
• Global Meetings Incentive Travel Executives - Orlando, FL • Meetings Today - San Antonio TX
• Northstar Incentive Live - Las Vegas, CA
• Meeting Professionals International Southern California Chapter WECON - Newport Beach, CA
• Conference Direct Annual Partner Meeting - Arlington, TX • HelmsBriscoe ABC- Las Vegas, NV
• Connect Marketplace - Milwaukee, Wisconsin
Prestige Meetings - Salt Lake City, UT
SITE Incentive Summit Americas (ISA) - St. John's, NL, Canada Cvent Connect - San Antonio, TX
Meetings Today - Boise, ID
Conference Direct CDX - Portland, OR
HPN Annual Partner Conference - Houston, TX
Destination California
IMEX America - Las Vegas, NV
FICP Annual Conference - Denver, CO
Connect DC Marketplace
Connect West - Bay Area
AM EX Interaction] - TBD
SITE Holiday Event - San Diego
CalSAE Seasonal Spectacular- Sacramento, CA
190
2024 Meetings Goals
iMEETINGS;
Tentatlves;
NEW Business Tentatlves:
Conversion Rate:
Def, Economic Impact;
FTE Count
201!
Actual
1,341
1,167
25.0%
$164,527,512
4 %Chg
5%
8%
-2.0%
8%
2021
Actual
582
519
18.3%
$78,615,355
2.5 %Chg
-57%
-56%
-6.7%
-52%
202:
ACTUAL
589
546
14,6%
$58,643,016
2.5 %Chg
1%
5%
-3.7%
-25%
2022
Actual
929
878
17.8%
$80,086,732
4 XChg
58%
61%
3.2%
37%
2023
YTD
1,060
1,017
18,4%
$81,114,331
3 %Chg
14%
16%
0.5%
1%
APPROVED GOALS
METRICS
Leads:
NEW BIZ
Conversion Rate:
Def. Economic Impact
2024 G
Target (5% increase from
2019,2022,2023 year
average. Conversion Is flat
& Ells the 2023 stretch)
1,110
1,068
19%
$88,158,761
IALS
Stretch (3%
Increase over
Target)
1,143
1,100
2.1%
$90,803,523
TARGET %
chg vs. 20191
-17%
-8%
-24%
-46%
STRETCH %
chg vs. 2019
-.25%
-6%
-16%
-45%
% chg vs. Best Results
Year
-15% 2019
-6% 2019
-46.2% 2016
-45% 2019
5FTE
-"I"
?"'^
visit
191
The Orange County Sports
Commission, OCSC was tasked
with rebuilding sports tourism and
evet marketing to similar pre-
pandemic levels. Goals were set
based on bookings, leads, and
economic impact. Total bookings
and leads were comparable to 2019,
the best year on record since Visit
Anaheim started tracking sports.
192
TEAM GOALS & METRICS
OCSC WAS TASKED WITH REBUILDING THE SPORTS TOURISM AND
EVENTS MARKETING IN 2022, TO SIMILAR LEVELS PRE-PANDEMIC. GOALS WERE SET BASED ON BOOKINGS, LEADS, AND ECONOMIC IMPACT. TOTAL BOOKINGS AND LEADS WERE COMPARABLE TO 2019, THE BEST YEAR ON RECORD SINCE VISIT ANAHEIM STARTING TRACKING SPORTS.
# OF BOOKINGS YTD
PRIOR YEAR - 50
YOY% = 48% increase
ANNUAL TARGET =65
STRETCH BOOKINGS
PRIOR YEAR = 28
YOY%-164%
ANNUAL TARGET - 74
CONVENTION BOOKINGS YTD
PRIOR YEAR = 3
YOY% = 67%
ANNUAL TARGET =4
STRETCH CONVENTION BOOKINGS YTD
PRIOR YEAR = 3
YOY% = 67%
ANNUAL TARGET = 5
CONVENTION LEADS YTD
PRIOR YEAR ==164
YOY% = 7.3% increase
ANNUAL TARGET - 4
CONVENTION BOOKINGS YTD
PRIOR YEAR = 3
YOY% = 67%
ANNUAL TARGET = 4
ECONOMIC IMPACT YTD
PRIOR YEAR = $118,569,783.26
YOY% = 27.77% increase
ANNUAL TARGET = $175,500,000
STRETCH ECONOMIC IMPACT YTD
PRIOR YEAR =$63,126,930
YOY%=178%
ANNUAL TARGET = $190,200,000
193
Orange County Sports Commission
EVENT PARTICIPATION
July - Dec. 2022
• San Clemente Cup
• OverWatch League Grand Finals
• ISA World Surf Games
Jan. - Jun. 2023
• SCVA Boy's Invitational
• United Spirit Association Spirit Nationals
• National Collegiate Roller Hockey
Championships
194
Major Event Recap
United Spirit Association Chipotle USA Hockey Youth Tier Spirit Nationals 18U National Championships
Anaheim Irvine
February 24-27 March 31 - April 4
Economic Impact: $10,762,975 Economic Impact: $7,558,767 Attendees: 22,800 Attendees: 2,430
San Clemente Cup ISA World Surf Games OverWatch League
San Clemente, Dana Point, Mission Viejo Huntington Beach Grand Finals August 5-7 September 16-24 Anaheim
Economic Impact: $1,708,709 Economic Impact: $356,137 November 5 -6 Attendees: 10,000 Attendees: 3,000 Economic Impact: $4,519,929 Attendees: 22,343
195
In 2024, the Orange County Sports Commission will include advocating, meeting with right holders at tradeshows, expanding both destination site tours and event visits. Three future events that will require increased effort and momentum for their bid process include; Volleyball Nations League Finals, NCAA Women's Volleyball Final Four, and World Gymnastics Championships.
Volleyball Nations League Finals 2025/2026/2027 July
Coming off a successful 2023 event held in the ACC Arena, the Volleyball Nations League (VNL) wants to continue to build its presence in Anaheim & OC. VNL sold 30,000 tickets for a preliminary men's pool phase of the event in July 2023. This reflects an unusually high number that emphasizes the value of the local market. The Finals of this competition provides a bigger opportunity that would draw more fans, better teams, and larger broadcast exposure. The Honda Center would need to be the host venue. The impact to the destination would include 40,000 attendees, 5,000 room nights, 5 days, internationally broadcasted by 27 broadcasters, and streamed to over 1 M on VBTV worldwide.
NCAA Women's Volleyball Final Four 2026/2027 mid/late December OCSC is partnering with the Honda Center and the Big West Conference to bid on the 2026 or 2027 NCAA Women's Volleyball Final Four. The bid proposal is due in 2024 and will be awarded later in the year. This represents the top women's collegiate teams (in the nation) coming to our destination. Additionally, it would include several hours of live ESPN broadcasting, with over 1M viewers nationwide. This event would be held prior to the LA28 Olympics volleyball event at the Honda Center. It builds the foundation in the local community for engagement and investment in the sport. Thereafter, hosting more top-tier volleyball events each year would follow. An estimated $150K - $200K would need to be invested as the "Host City" in partnership with the Honda Center contributing an equivalent or higher investment. The impact of this event would bring 35,000 attendees, 7,000 room nights over 5 days, with a convention and competition between the ACC & Honda Center and 1 M ESPN broadcast viewers to our destination.
World Gymnastics Championships 2027/2028 late August early Sept USA Gymnastics has expressed interest in working with OCSC to secure the World Gymnastics Championship in 2027 or 2028. In addition, Anaheim's proximity to the nearby LA28 Games, has drawn attention and the World Championships have inquired about being in the market prior to the Games to build its brand. Anaheim hosted this same event in 2023 at the Honda Center. It was the last time it was in the US. 1_A proper has no interest in hosting because of the lack of availability of its Arenas and over saturation. This Championship event attracts 700 gymnasts, 35,000 attendees, 8,600 room nights over 5 days and includes international broadcast to 70 countries.
196
2024 Sports Goals
SPORTS
» Bookings:
Convent ton Bookings
Economk Impact:
Tentatives;
2023
Projected
92 4
$236,200,000
201
%Chg
24%
0%
26%
16%
5 YearAva
Actual*
61 7
$210,328,799
102
APPROVED GOALS
METRICS
tt Bookings:
Conventun Bookings
Economk Impact:
Tentatives:
Media Impresstons
2024 GOALS
Target
90 4
$200,388.000
196
SOmillion impressions
Stretch
55 5
$206,388.000
204
75million impressions
TARGET Kchg
vs. 2019
22%
-20%
-9%
44%
STRETCH % dig
vs.2019
28%
0%
-6%
50%
%chgvs.B»stR»suhs
Year
28% 2019
-50% 2016
-6% 2019
50962019
197
198
Domestic & International Efforts
In fiscal year 2022/2023, Visit Anaheim Tourism Department focused on trade and consumer efforts to reposition the Anaheim Area destination in the top domestic and international markets as the leading leisure destination in Southern California.
In the domestic market, we focused on integrated co-op
marketing campaigns including direct to consumer offers, influencer partnerships, social media activations, and partnership with trade partners such as AAA, Expedia and Get Away Today and non-traditional partners like the Salt Lake Bees.
This fiscal year, we reentered five of our top international markets starting with Mexico and Canada with our trade and media missions, then reopening our representation offices in Australia and New Zealand and lastly participating in the Visit California trade/media mission to the UK. This strategic approach was taken in alignment with Visit California and Brand USA timing of market reentry.
As we reentered the markets, we developed direct to
consumer programs to help generate exposure to the
destination and room nights to area hotels. These co-op efforts included various partners such as airlines, online travel agencies, wholesalers, consumer and trade
publications, and other trade partners.
In addition, we dedicated efforts to train travel trade professionals, many of them new to their role, through a series of webinars, trade events, online training program and email marketing.
The Tourism efforts will continue to strengthen the domestic and current international feeder markets while reentering Asia specifically Japan, South Korea and China. Our efforts are developed to generate the highest exposure to area
hotels and businesses with the goal to expand the
economic impact generated to the region.
').•*, 1
Visit
199
Combined Domestic & International Results
236,728 80,884,896 3,770
TOTAL ROOM
NIGHTS
TOTAL
IMPRESSIONS
TOTAL TRAVEL
TRADE
REACHED
200
New Domestic Luxury Strategy and Campaign Development
Visit Anaheim formed the Luxury Advisory Council (LAC) to define Anaheim's position and marketing strategy among affluent travelers to Anaheim and Orange County.
• LAC members include representatives from Anaheim's five AAA 4-Diamond hotels:
• Disney's Grand Californian Hotel® & Spa
• Disneyland® Hotel
• JW Marriott, Anaheim Resort
The Westin Anaheim Resort
• The Viv Hotel, Anaheim, a Tribute Portfolio™ Hotel
• Visit Anaheim engaged Epiphany Luxury Marketing, and
together with the committee developed and tested four
position statements forAnaheim.
The research and the committee agreed on a concept that will set the foundation for the region's luxury strategy moving forward.
New International Luxury Strategy and Campaign
Development / EDA Grant
A portion of the EDA Grant received through Visit California has been used to develop an international luxury marketing campaign. We have partnered with Virtuoso, an
experienced and well-known company in the luxury space, during FY22/23 for these efforts.
The campaign will target affluent travelers from three
countries, Australia, Canada and Mexico, some of the top international origin markets for our region. The campaign launches in Fall 2023 and will run through April 2024.
This new luxury campaign will build awareness and intent to travel to our destination with the goal of driving leisure business to local luxury hotels and regional restaurants and attractions in Anaheim and Orange County.
The new luxury campaign will be deployed throughout FY23/24 to drive domestic luxury visitors to local hotels and attractions. ^Visit
201
Trade Tactics & Objectives
TACTICS
Trainings
Webinars
Mission
Client Events
Online Training Program
Product Inclusion in trade programs
Product Development
OBJECTIVES
• Retaining existing relationships and
monitoring for new trade partnerships.
• Trade education through webinars, sales
calls, and participating in key industry
events and programs.
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Consumer Tactics & Objectives
TACTICS
• Co-ops with trade partners (airlines,
operators, and/or Brand USA and Visit
California)
• Co-ops with non-traditional partners
• Integrative Programs
• In Market Activations
OBJECTIVES
• Generate room night production to
Anaheim/Garden Grove Hotels.
• Develop integrative and in-market
activations to position Anaheim as a top-
of-mind leisure vacation destination.
• Leverage Brand USA and Visit California
programs to target the consumer
• Identify partnership opportunity with
Disney
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203
Media Tactics & Objectives
TACTICS
• Trade
• Consumer
• Influencers
OBJECTIVES
Forge strategic relationships and inspire
travel and consumer media with Anaheim
content to help identify influencers, fam,
and PR generation opportunities.
^
204
2022-2023 Consumer Co-ops
July 2022
November 2022
November - December 2022
August - November 2022
October - November 2022
October - DecembeL2022
October 2022 - January 2023
September 2022 - May 2023
January - June 2023
February - April 2023
February - May 2023
July - December 2022
January - July 2023
April 2023
Let's Travel Magazine
WestJet Vacations Instant Savings
Give the Gift of a Vacation Campaign
AAA Fall Campaign
The Hits
Expedia International Co-op
AMA Travel
Expedia Domestica Co-op
Luxury Escapes
Get Away Today Spring Into Savings Campaign
Brand USA Co-op
Hotelbeds
Hotelbeds
Travelweek Canada
New Zealand
Canada
Domestic
Domestic
New Zealand
Canada, Mexico, Australia, UK
Canada
Domestic
Australia
Domestic
Mexico
Canada, Mexico, Australia
Canada, Mexico, Australia
Canada
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Consumer Programs
WestJet Vacations Instant
Savings
NOVEMBER 2022
• As part of the Canada Sales Mission in November 2022, Visit Anaheim launched an Instant Savings promotion with WestJet Vacations. In this promotion, Canadians could book from participating WestJet Vacations hotels in Anaheim and receive a $300 instant savings off stays of 4 or more nights in the Winter and Spring seasons.
• The campaign ran for two weeks generating
a total of 495 room nights.
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r^nl Consumer Programs
[• AAA Fall Campaign
AUG 15, 2022 - NOV 1, 2022
Based on information from partner hotels, the AAA campaign is aimed to generate room nights into Fall travel, specifically the need period of Micf-late August and early
September. Campaign includes August - October inclusion in Westways magazine and Westways / Via digital campaign running August -October.
Campaign Results: 13,150 Impressions
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New Zealand
Consumer Programs
Let's Travel Magazine
JULY 2022
Let's Travel Magazine opportunity was the first non-domestic travel content for this NZ publication. In addition to cover art, Visit Anaheim had a 31-page advertorial feature on the return to travel to Anaheim.
Campaign Results: 79,000 Impressions
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We've got your chance to win a dream family holiday to Anahelm AND $10,000 CASHI
The prize Includes return flights from Auckland, Wellington or Chrlstchurch to Los Angeles flying Fiji Airwdys for two adults and two children, five nights accommodation at Desert Palms Hotel and Suites Anahelm, 3 Day, 1 Park per day tickets to DlsneyLand and return transfers for four from the airport to hotel and return with Karmel Shuttles. Plus $10,000 cashl
Listen for boarding calls throughout the day on The Hits to go in the draw, All thanks to Visit Anaheim, House onrwel & Fiji Airways, Anaheim California is the Home of the original Dlsneyland and you can get their with houseoftravel.co.nzl Anaheim the home city of the Dlsneyland Resort California Is looking forward to welcoming you to explore and enjoy all things Disney plus excellent dining, shopping and most of all tons of fun.
New Zealand
Consumer Programs
The Hits
OCT 15, 2022 - NOV 18, 2022
The Hits campaign was a collaborative campaign with House of Travel and local radio station to promote a prize package to Anaheim. Campaign included promotion of the prize and listener interaction with Anaheim trivia to qualify for the
program. Content ran during peak drive time over a four-week period.
Campaign Results: 257,914 Impressions
209
Consumer Programs Expedia Co-ops
DOSV8ESTMC CO-OP
Fall 2022 Campaign
(Sep.1,2022 - Nov. 30, 2022)
Winter 2022/20223 Campaign
(Dec.1,2022 - Feb.28,2023)
Spring 2023 Campaign (Mar. 1 , 2023 - May 31 ,2023)
The Tourism Department led seasonal domestic co-op
campaigns with Expedia Group promoting the destination
targeting travel intenders from Anaheim's top origin domestic fly and drive markets. These campaigns included banner ads across Expedia Group's owned travel sites and a landing page on Expedia.com featuring participating hotels and
activities.
RESULTS
Domestic Co-ops Totals:
• Impressions: 8,997,794
• Room nights: 73,294
• Hotel Gross Bookings: $1 8,488,137
210
Consumer Programs Expedia Co-ops
Fall 2022 Campaign
(Sep.1,2022 - Nov. 30, 2022)
Winter 2022/20223 Campaign
(Dec. 1,2022 - Feb.28,2023)
Spring 2023 Campaign (Mar. 1 , 2023 - May 31 ,2023)
The Tourism Department led seasonal domestic co-op
campaigns with Expedia Group promoting the destination
targeting travel intenders from Anaheim's top origin domestic fly and drive markets. These campaigns included banner ads across Expedia Group's owned travel sites and a landing page on Expedia.com featuring participating hotels and
activities.
International Co-op:
• Impressions: 11,311,000
• Room nights: 14,832 room nights
• Hotel Gross Bookings $3,656,000
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Programs Totals
IMPRESSIONSROOM NIGHTS
HOTEL GROSS BOOKINGS
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Consumer Programs: Brand USA
Orange County Mexico Campaign
FEB 2023 - iVIAY 2023
Visit Anaheim partnered with Visit Buena Park and Travel Santa Ana on a three-city OC co-op campaign with Brand USA targeting the Mexico market. The purpose of the campaign was to leverage the multi-city partnership to create a larger and more impactful presence. The campaign included inclusion in Brand USA'S interactive travel guide that is promoted digitally in Mexico, display ads, Facebook ads, and inclusion on the Visit the USA Expedia Landing Page promoting hotels which generated 4,071 room nights equating to $893,281 in gross hotel bookings for Anaheim and Garden Grove hotels.
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Consumer Programs: Brand USA
Travelweek Canada
APR 2023 - OCT 2023
Visit Anaheim partnered with Brand USA and
Travelweek Canada on a campaign that promoted
our destination to Travelweek's following of travel
trade professionals in Canada. Part of this
campaign included a landing page on Brand USA'S
microsite, dedicated emails to their network of
Canadian travel professionals and was promoted
throughout Travelweek's owned channels. This
campaign will continue into FY 23/24.
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Consumer Programs: Get Away Today
Give the Gift Campaign
NOV 1, 2022 - DEC 31, 2022
Get Away Today continues to be the Top Producing Domestic Wholesale Operator for tickets and room night production into Anaheim. Visit Anaheim celebrated 33 years of partnership in 2022/23 with several campaigns aimed at key feeder drive-markets of Western states. Give the Gift of a vacation began in the fall promoting winter and spring travel to Anaheim with a multi-layered approach including social media ads, TV segments and influencer engagement.
Campaign Results:
• 841,885 Impressions
• 830 Packages
• 3,043 Room Nights
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Consumer Programs: Get Away Today
Spring into Savings ABC15 Sweepstakes
FEB 27, 2023 - APR 30,
Get Away Today continues to be the Top Producing Domestic Wholesale Operator for tickets and room night production into Anaheim. Visit Anaheim celebrated 33 years of partnership in 2022/23 with several campaigns aimed at key feeder drive-markets of Western states. The Spring into Savings promotion was aimed at Angels Spring Training with an inftuencer event at Spring Training opening week, a sponsorship at Tempe Diablo Stadium and a communication overlay with TV interviews/sweepstakes and special offers for the Arizona market day.
Campaign Results:
• 5,601,214 Impressions
• 1228 Packages
• 4,985 Room Nights
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217
Consumer Programs: Get Away Today
Spring into Savings ABC15 Sweepstakes
Get Aw<y Today
Plan Your
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Consumer Programs
AMA Travel
OCT 1, 2022 - JAN 31, 2023
Visit Anaheim partnered with AMA Travel (the travel division of the Alberta Motor Association) in Canada on a co-op
campaign with the goal of inspiring Albertans to travel to Anaheim. This campaign featured dedicated articles on the AMA Travel website, emails to the AMA's membership
database, social media, and a segment on Global News
Edmonton promoting Anaheim packages with AMA Travel.
The campaign resulted in 1 ,086 room nights with an
average length of stay of 5.2 nights.
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Consumer Programs:
Hotelbeds 2022
International Campaign
JUL 1,2022-DEC 31, 2022
Visit Anaheim was featured in a co-op campaign with Visit California to promote the destination targeting travelers from key international markets: Canada, Mexico, Australia, Germany, and France. This campaign gave Visit Anaheim featured placement on Hotelbeds site along with targeted links to key search targets.
Campaign Results 2022
• 35,509,659 Impressions
• 69,097 Room Nights
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Consumer Programs:
Hotelbeds 2023
International Campaign
JAN 25, 2023 - JUL 31,2023
Based on the success of the 2022 Co-op Campaign, Visit Anaheim extended partnership with Visit California and to promote the destination targeting travelers from key international markets: Canada, Mexico, Australia, Germany, and France. This campaign gave Visit Anaheim featured placement on Hotelbeds site along with targeted links to key search targets.
Campaign Results 2023
• 31,575,568 Impressions
• 53,433 Room Nights.-<1''^
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221
Consumer Programs: Australia Efforts
Luxury Escapes - Brand USA Campaign
15,2023-JUL15,2023
Luxury Escapes are a luxury travel website that has quickly become Australia's premier online destination for luxury holidays at unbeatable prices, with over 600,000 travelers taking a Luxury Escape holiday in 2021 and a combined daily reach of over three- million members.
Luxury Escapes designs tailor-made multi-media campaigns to provide partners with exposure across their various platforms, ensuring they meet their business objectives. They currently promote their partnerships across Australia & New Zealand using daily EDMs delivered to over one-million members, posts to their Facebook following of over 1.5-million
social media users, articles and banners on their digital magazine that receives over 200,000 monthly views and high- quality videos. This co-op with Brand USA, featured Anaheim as a premier destination.
In addition to providing great exposure to a quickly growing audience and new sales channel with a broad reach, launching this campaign prompted Luxury Escapes
to contract with over 1 0 Visit Anaheim •,.:-,;»»„
partners for future package sales.
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2022-2023 Sales Missions
Program
Visit Anaheim Mexico Trade & Media Mission
Visit Anaheim Canada Trade & Media Mission
Visit USA Australia
Brand USA B2B Australia
Brand USA B2B New Zealand
Discover America Expo
Visit Anaheim Mexico Trade & Media Mission
Month/Year
SEP 2022
NOV 2022
FEB 2023
FEB 2023
FEB 2023
FEB 2023
JUN 2023
Market
Mexico
Canada
Australia
Australia
New Zealand
New Zealand
Mexico
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223
Visit Anaheim
Trade & Media
Mission Canada
The Tourism Department led our annual Canada Sales
Mission with a delegation of 18 partners including
hotels, theme parks, and transportation companies.
The multi-city sales mission focused on educating
travel agents in-market which is something that is in
strong demand in the market, as well as to develop
and nurture strong relationships with key travel trade
operators. Part of this included a travel trade panel in Edmonton with guest speakers from WestJet
Vacations, AMA Travel, and Travel Brands on the status
of the Canadian Travel Trade.
Delegates also participated in travel agent trade
shows and training presentations in Calgary,
Edmonton and Vancouver. In addition to the travel
agent training, the mission also included VIP
networking reception in Toronto for key trade clients
and media with an update from Visit Anaheim on new
updates to the destination. The sales mission overall
connected delegates with 247 total trade contacts
and included interviews with key trade and consumer
media outlets in market.
224
Visit Anaheim
Trade & Media
Mission Mexico^8SS ^
The Tourism Department led our annual Mexico Sales
Mission with a delegation of 9 partners. The sales
mission included Mexico City, Guadalajara, and Lean.
Mission components focused on educating the travel
agents which is something that is in strong demand in
the market, as well as to develop and nurture strong
relationships with key travel trade operators. Delegates participated in travel agent trade shows and training
presentations in each of the cities including a special presentation with Aeromexico.
In addition to the travel agent training, delegates also met with key trade operators and product buyers in
1-on-1 appointments and a client lunch with Price
Travel. The sales mission also included events with
key trade, media, and influencers in Mexico City and
Guadalajara with unique concepts. The sales mission
overall connected delegates with 235 total trade
contacts and included interviews with key trade and
consumer media outlets in market.
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Visit USA Shows
Australia &
New Zealand
The Tourism Department led a delegation of 10
partners to Australia and New Zealand in conjunction
with the Visit USA Australia Expos and Brand USA NZ
Expo. This mission included Visit Anaheim events in
Brisbane, Sydney and Auckland in addition to B2b
Sessions in Syndey and Auckland. Travel Agent
Education Expo events in Brisbane, Melbourne, Sydney
and Auckland focused on educating many new travel
agents, as well as to develop and nurture strong
relationships with key travel trade operators. Delegates participated in travel agent trade shows and training
presentations in each of the cities including a special media event in Sydney. In addition to the travel agent
training, delegates also met with key trade operators
and product buyers in 1-on-1 appointments and a
Visit California reception in Sydney. The sales
mission also included events with key trade, media,
and influencers. The sales mission overall connected
delegates with 680 total travel agents and trade
contacts and also included coverage from key trade
media Karry-on, Travel Today and Travel Daily.
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FAMS
In fiscal year 2022/2023, the Tourism Department hosted 12 fam groups from 4 key international markets including Canada, Australia, New Zealand, Japan and one domestic group with a total number 143 travel professionals. r. ' - f
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FAMS
Program
Visit California Luxury Forum Post FAM
Nine Honey
Travel Brokers
AMA staff member (self-guided)
Qantas Holidays
Hotelbeds Anaheim Rep Team
Disney 100 Pre-FAM
Visit California Japan HIS Tours
Naomi Larkin FAM
Disney 100 FAM
Travel Advocates
Luxury Escapes
Month/Year
OCT 2022
OCT 2022
NOV 2022
JAN 2023
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JAN 2023
JAN 2023
FEB 2023
FEB 2023
MAR 2023
APR 2023
MAY 2023
Market
Mexico
Australia
New Zealand
Canada
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Australia/F
Japan
New Zeale
Australia
Australia/NZ
New Zealand
New Zealand
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Webinar Trainings
In fiscal year 2022/2023, the Tourism Department
conducted 13 webinar trainings in 6 key international
markets including:
• Mexico
• Australia
• New Zealand
• Korea
• Japan
Reaching a total number of
1015 travel professionals.
229
Webinars
WEBINAR
Program
Expedia TAAP
Destination Dispatch
Brand USA Australia
HelloWorld New Zealand
Viajes Marplay Webinar
Travel Design Webinar
CA STAR Training Seminar
Club CA Japan Q1
Club CA Japan Q2
La Tienda del Viaje Webinar
Viajes LeG rand
The Life Experience
Club CA Korea Q3
Month/Year
OCT 2022
OCT 2022
OCT 2022
NOV 2022
FEB 2023
FEB 2023
JAN 2023
MAY 2023
MAY 2023
MAY 2023
JUN 2023
Market
New Zealand
Student/Group
Australia
New Zealand
Mexico
Mexico
Korea
JAN-MAR 2023 Japan
APR-JUN 2023 Japan
Mexico
Mexico
Mexico
South Korea
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230
Trade Show/Events
Viist California Mexico Trade Retreat JAN 2023
SYTA Summit JAN 2023
Viist California Canada Trade Retreat APR 2023
California Cup 2023 APR 2023
IPW 2023 MAY 2023
Mexico
Domestic
Canada
APR 24 - 26.2023^^
Canada
Visit Anaheim was represented at Visit California's Canada Trade Mission with a new format which focused on relationship building with 20 key trade attendees. This year's retreat included one on one appointments with key Canadian buyers and airlines including Air Canada, Air Canada Vacations, TravelBrands, AMA Travel, Air Transat, Porter Airlines, and more. As the need for travel agent training continues to be a significant need in the market, the mission also included a travel agent training session for agents in the Niagara/Toronto region to educate on California destinations and product. 231
Trade Show/Events
JAN 24 - 26, 2023
Mexico
Visit Anaheim was represented at Visit California's Mexico Trade Mission with a new format which focused on relationship building with 25 key trade attendees and included travel agent training for agents in the Guanajuato and Queretaro region. This year's mission included one on one appointments with key Mexican buyers including Price Travel, Despegar, Dream Destinations, Travel Shop, and more. ^
232
SYTA Annual Conference August 2022,
SYTA Summit January 2023
In response to Partner feedback requesting a stronger
destination message for the Student Youth Travel
Association, Visit Anaheim created a Student Travel
Resources Landing Page and took appointments with
over 70 Student Travel Professionals in Washington
D.C. An Anaheim reception was coordinated with
operators who frequent Southern California and the
Anaheim Partner delegation. In discussions with the
SYTA leadership, Visit Anaheim secured sponsorship to
host the SYTA Summit in Anaheim.
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Visit Anaheim was a destination spotlight sponsor of
the SYTA Summit which was held at Disney's Grand
Californian Hotel & Spa. The SYTA Summit was an
educational and networking event for the student youth
travel market. Visit Anaheim organized a luncheon at
the House of Blues where 128 SYTA Summit attendees
networked with 26 Visit Anaheim partners representing
hotels and attractions followed by a sneak peek of
ocVBE and more networking at the Honda Center.
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233
California Cup
Visit Anaheim participated in a 4-Day golf & networking event with Visit California, Visit Huntington Beach and 38 international travel professionals. Participants were paired up with key professionals based on requested
markets and competed as part of a designated
team. Over the four days, participants were able to
spend quality time in discussion with their foursome
which rotated each event. In all 38 facilitated meetings took place with representatives from Australia, Canada, Mexico, South Korea and Japan. Evening events were
sponsored by South Coast Plaza and Pacific City
showing off some amazing southern California
destinations. Visit Anaheim contributed a prize package which was raffled off to raise over $1500 for the CA Cup designated charity. Conversations with Delta airlines
and Marjorie Dewey advancing the S. Korea / Japan
Visit Anaheim sales mission and meetings with Travel
Advocates and AMA travel were highlights.
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IPW 2023
MAY 20-24, 2023
Visit Anaheim attended IPW, the leading inbound travel trade show, which is organized by the US Travel Association. This year's tradeshow was in San Antonio where Visit Anaheim had a prominent island booth for the first time. Over 30 Visit Anaheim partner companies were in attendance with seven partners in the Visit Anaheim booth. The Tourism Department conducted over 130 appointments and with buyers from
domestic and international markets with the goal of generating future business, develop/continue working relationships with key operators, prospect co-op marketing initiatives to drive bookings, and connecting buyers with Anaheim product for contracting. By participating at IPW now, Visit Anaheim and area partners are expected to see business developed from IPW come to fruition over the next couple of years.
235
2022-2023 Tourism Program Results
236,728 80,884,896 3,770
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The 2024 Tourism strategy will focus on the following:
• Full integration in consumer and trade efforts with media and influencer partnerships.
• Leverage new Visit Anaheim campaign message in key tier-1 markets (Domestic, Canada, Mexico, Australia and New Zealand).
• Alignment with Visit California and Brand USA programs in key international markets.
• Develop programs to target and reach new domestic markets. • Rebuild destination presence in Asia.
Consumer efforts will be deployed in the domestic and international markets including co-ops with trade partners, non-traditional partners, integrative programs and in-market activations incorporating a call-to- action to help amplify reach and maximize results. The new Here We Go campaign will be used to generate renewed interest and develop new opportunities through diverse messaging.
Domestic efforts will include ongoing multilayer programs and partnerships at MLB Spring Training and Salt Lake Bees affiliated with the Anaheim Angels. New partnerships in the Las Vegas and Texas markets will be developed to leverage the direct air service to SNA, We will align with partner initiatives to expand our reach and generate incremental visitation.
New key International initiatives for Canada include the NHL's Edmonton Oilers and Vancouver Canucks. Our tier-1 markets include Canada, Mexico, Australia and New Zealand with consumer efforts supported by our international representation. Representation in both Canada and the United Kingdom will be evaluated.
We will continue to work with Brand USA and Visit California to ensure our efforts are aligned in each of our tier-one markets. We will participate in their direct-to-consumer initiatives through co-ops and multi-channel programs and we will expand to tier-2 markets such as UK, Japan, South Korea and China. Beyond consumer efforts with Brand USA and Visit California, we will participate in their turn-key programs including sales mission, client events and the California Star Program for travel trade outreach.
All consumer and trade efforts (either organized by Visit Anaheim or participating through industry trade partners), are in place to serve as an extension of our partners' sales and marketing teams. Our guiding principle is to develop and leverage destination initiatives that our partners cannot develop by themselves and help amplify their reach and the results for a larger economic impact to the Anaheim area via room-night conversion.
237
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Marketing
In fiscal year 2022/2023, Visit Anaheim Tourism Department focused on trade and consumer efforts to reposition the Anaheim Area destination in the top domestic and international markets as the leading leisure destination in Southern California.
In the domestic market, we focused on integrated co-op marketing campaigns including direct to consumer offers, influencer partnerships, social media activations, and partnership with trade partners such as AAA, Expedia and Get Away Today and non-traditional partners like the Salt Lake Bees.
This fiscal year, we reentered five of our top international markets starting with Mexico and Canada with our trade and media missions, then reopening our representation offices in Australia and New Zealand and lastly participating in the Visit California trade/media mission to the UK. This strategic approach was taken in alignment with Visit California and Brand USA timing of market reentry.
As we reentered the markets, we developed direct to consumer programs to help generate exposure to the destination and room nights to area hotels. These co-op efforts included various partners such as airlines, online travel agencies, wholesalers, consumer and trade publications, and other trade partners. 239
Website: VisitAnaheim.org
Website performance in FY22/23 vs. FY21/22 saw a 16.5% increase in users. This gain in website traffic came from a consistent stream of new content each month. The use of dynamic content, copy/images that differ depending on what geographic region the website visitor is in, also assisted website user experience.
DlanaylOO Events ThlngaToDo Hotel* Raataurnnli Plan Your Trip Website Traffic:
7/1/22 - 6/30/23: 716,969 Users
7/1/21 -6/30/22: 615,481 Users
16.5% increase in website users
year-over-year
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Website: New Dynamic Content
New geographically targeted content has continued to be launched allowing the content marketing team to create content that appears differently depending on where the website visitor is viewing the website.
The personalized nature of the content is designed to increase website visitor interest and time on site.
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242
2023 Visit Anaheim
Destination Guide
In early 2023, Visit Anaheim once again partnered with
Orange Coast Custom Publishing to deliver the most
recent edition of the Visit Anaheim Destination Guide.
The destination guide consistently proves to be an
effective way to reach many important visitor markets.
Published annually, the Visit Anaheim Destination Guide reaches leisure, business, and convention visitors to
Anaheim, Garden Grove, and Orange County, both in the
planning stages and once they are in the region.
The 2023 Destination Guide was published and
distributed to markets worldwide. This annual guide
is a main marketing channel for local businesses to
reach visitors in the planning stages as well as when
the visitors are in market.
243
2023 Visit Anaheim Destination Guide
The Visit Anaheim Destination Guide presents
information and updates needed by visitors
to plan their visit, including dining, shopping,
activities, attractions, destination information,
maps, transportation, and hotels.
The destination guide is distributed
throughout the year domestically and
internationally. The guide is also distributed
to travel agents and tour operators, at
airports, hotels, and California Welcome
Centers. The Visit Anaheim website features
the destination guide making the
publication available worldwide.
Additional Leisure Efforts and
Promotions Include:
• Consumer Messaging and Advertising
• Geographic Targets (local, Regional Drive,
Western U.S., North America/
International)
• Campaigns and Programs
• Hotel Promotional Efforts
• Special Offers
• Bandwango (Sip, Savor & Shop Pass)
and Anaheim Brew Pass
Mvisit
244
Bandwango Savings Pass Development
and Promotion
We expanded our Bandwango Savings Pass Development
and Promotion to bring additional value to partners by
driving more traffic to their businesses. Visit Anaheim collaborated with Bandwango to develop and rebrand
consumer savings passes.
We also launched our new Anaheim Brew Pass on National
Beer Day (April 7th) and gained nearly 2,000 participants in the first three months. The previously named Sip, Savor and Shop Pass, now rebranded to the Visit Anaheim Savings
Pass, has seen an improved user experience. The passes
have been promoted on social media, at John Wayne Airport, Expedia, and on Anaheim Regional Transportation busses, driving business to the local community.
>>"'.»,'?
-S ' 'I
visit
245
New Leisure/Meetings + Conventions
(M+C) Campaign Development
Visit Anaheim retired the Uncommon Characters
campaign and began to plan for a refreshed marketing
message to align the organization with the post-
pandemic environment.
• Visit Anaheim hired the creative branding agency
62Above to conceptualize and breathe life into a
fresh campaign.
• The new campaign/concept was developed through
qualitative and quantitative research, including focus
groups with consumers and meeting planner
participants. The campaign tested positively.
• The campaign prioritizes digital marketing to take
advantage of the predictive and strong targeting
abilities of this medium - allowing Visit Anaheim to
focus on its strongest prospects.
Working with 62Above, campaign planning, media planning and creative media development including videos, digital ads and pay- per-click ads were strategically outlined. The M+C advertising campaign launched in late FY22/23. The new leisure campaign and its creative assets will be deployed throughout FY23/24 and beyond to drive leisure business to local hotels and attractions. 246
The Visit Anaheim Marketing team will continue to focus on Meetings and Conventions, Leisure and Local/ln-Market
efforts. In addition, new focus will include Luxury Marketing, Accessibility (DEI) Marketing and Digital Marketing as
outlined below:
Luxury Marketing
Develop Luxury Microsite
Create Domestic and International Luxury Travel Advisor Training Module
• Expand presence at Virtuoso Travel Week
• Spring Photoshoot to round out creative assets
Accessibility (DEI) Marketing
• Launch CTAs Certification Program
Roll Out "Certified Autism Destination" program to our
Partners
• Create "Accessibility Resource" webpage and digital
brochure
Digital Marketing and Website
• Launch "always-on" PPC to deliver web-site traffic
Expand Dynamic Content Reach to include international
markets (Mexico, Canada and Australia)
Finalize and launch Workforce Development Microsite
• Launch Luxury Microsite
• Digitize all Visit Anaheim historical assets
The Marketing team will also provide support of our
reengagement in key international markets and our local Workforce Development Program that will launch in Q1 2024. 247
248
Communications
JOIN THE CONVO!
^&.
^
Our Communications efforts continue to focus on
promoting Anaheim and Orange County as a premier
vacation destination while simultaneously driving
visitor interest and engagement in key geographic
markets. The team deployed several strategies to
achieve this goal including media relations,
broadcast partnerships, influencer collaborations,
and content creation. Through these efforts, the team
was able to secure over 1.88 impressions between
July 1, 2022, to June 30, 2023.
249
Media Relations
Visit Anaheim continues to implement a robust
media relations strategy targeting meetings
and conventions, local, and travel media to
keep Anaheim top of mind for both leisure
travelers and meeting planners.
Total press releases: 10
Total media clips: 472
Total media impressions: 1,812,141,283
VISIT ANAHEIM CELEBRATES
ANGELS OPENING DAY WITH
NATIONAL SURVEY ON RISE OF
SPORTS TOURISM
Research Shows 45% of Sports Fans wilt Travel Intantationalty and Plan a Vacation Basad on When and WhcfB thdr Favofito Team is Playing AnatiBim. CA (Apnl 07, 2023) - Visit Anahelm, tho official...
RedJ Mu'y -
VISIT ANAHEIM WELCOMES NEW
SENIOR VICE PRESIDENT OF
SALES
M.r f.<' ^^ 1
RofirUo Collins Selected to Load Sates (ind Swvrcfls Division for Anahoim'a Convention & Visitor Bureau ANAHEIM. Calrf. (March 2. 2023) - Visit Anahofm, the o(f>cial desttnallon markeling, Ht-.,-.d f/.a^ -
LOOKING AHEAD AT THE
GREATEST HITS COMING TO
ANAHEIM IN 2023
Visit Anaheim Embfacoa Tourism with New Holots, CvofHs, Rcslauranls, Bwivorios and Transportat»on this Yoar ANAHEIM.
Calif. (Janua/v 18. 2023) Visit Anahoim. the official doatination ofganfMtton..,
Hru'J Muru -
VISIT ANAHEIM CARES TO
SPONSOR LOCAL FAMILIES IN
NEED OF PERMANENT HOUSING
Over 450 PBrtnon Challongod to Join tbs Causa nt Visit
Anahalm's Annual Mwting ANAHE1M. Calif, (Dw;. 20, 2022) - Vlsil Anaheim, tho official doatlryilion maikoting organitatkm for Anahaim.
Rf.irt f.'c'f —^
250
Broadcast Partnership: Fall 2022
L*J
WONDERCON
MARCH 24-26
CH/WCETDWIH
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251
Broadcast Partnership: Fall 2022
LAS VEGAS - KLAS8
Visit Anaheim partnered with KLAS-TV, a Las Vegas-based station, to promote holiday travel to Anaheim. As a result, Visit Anaheim highlighted the JW Marriott, Anaheim Resort, Knott's Merry Farm, Unsung Brewery, and Howard Johnson Anaheim Hotel and Water Playground. The team was also able to discuss upcoming holiday activities in Anaheim in an interview with Jay Burress.
The partnership also included two giveaways that ran Nov. 14-18 and Dec. 5-8, which included four tickets to Knott's Berry Farm, four tickets to a Ducks game, and a two-night stay at the JW Mamott, Anaheim Resort resulting in over 16 million media impressions.
SAN FRANCISCO - NBC
To streamline media efforts for the month of September, the Communications team focused on reaching the Latin community in the San Francisco area by highlighting Latin Heritage Month and encouraging the Latin community to travel to Anaheim. In doing so, the team secured a broadcast partnership with NBC's California Live and Telemundo's Acceso Total, featuring Anaheim's new luxury hotels, FRAN, Urbana, Okayama Bakery, and Knott's Berry Farm. Spanish speakers from all establishments were interviewed as part of this partnership, which garnered over 3 million media impressions.
252
Broadcast Partnership: Fall 2022
LOS ANGELES - KTLA
Visit Anaheim partnered with KTLA to showcase Honda Center's new culinary offerings available for concessions and in suites. The team secured a segment on KTLA's 'Unscripted LA,' where the host interviewed Honda Center's head chef. Additionally, Visit Anaheim ran a giveaway that included a two- night hotel stay at The Viv Hotel and four tickets to a Ducks game. In total, this media partnership resulted in 3.3 million impressions.
Broadcast Partnership: Winter 2022
SAN DIEGO-ABC10
The Communications team secured a broadcast interview with ABC10 in San Diego to promote what's new in Anaheim in 2023, including Disney's "100 Years of Wonder" celebration, Honda Center's 30th anniversary, and WonderCon which returned to the Anaheim Convention Center in late March. San Diego is a primary drive market to Anaheim since it's a 2-hour drive or a short train ride away. As a result, the partnership resulted in over 580,000 impressions via broadcast and streaming platforms, including Netflix, Amazon Prime, and Hulu.
Visit
253
Broadcast Partnership: Winter 2023
PHOENIX-KPNX12
Visit Anaheim partnered with the NBC affiliate in Phoenix to promote Visit Anaheim's Spring Training activation, in addition to driving visitation to Anaheim. The layered broadcast partnership included five live segments with the meteorologist. She reported the weather live from the stadium and interviewed Jay Burress and Lindsay Swanson, who both encouraged locals to attend the game and participate in the giveaway. The giveaway consisted of four tickets to an Angels game, four Knott's Berry Farm tickets, and a two-night hotel stay at The Westin, Anaheim Resort. Additionally, the Communications team secured two 'Arizona Mid-Day' segments for Visit Anaheim & Get Away Today, garnering 50 million impressions.
Broadcast Partnership: Spring 2023
SAN DIEGO - FOX5
The Communications team partnered with FOX5 in San Diego to drive attendance to WonderCon. Given that San Diego is home to Comic-Con, WonderCon's sister convention, Visit Anaheim sought to target those attendees and drive visitation to Anaheim. This partnership included three recorded segments with the host of the 'Localist SD' show and Jay Burress, in addition to online coverage promoting the giveaway, which consisted of two WonderCon tickets and a two-night hotel stay at the Hilton Anaheim. This media partnership resulted in 9 million impressions.
Visit
254
Broadcast Partnership: Spring 2023
SAN ANTONIO - KENS
While Visit Anaheim was attending IPW in San Antonio, the Communications team took the opportunity to partner with the local CBS affiliate, KENS, to promote visitation to Anaheim. While San Antonio isn't a top market at this time, it's only a 3-hour flight; therefore, the team sought to put Anaheim at the top of mind for residents when planning a vacation. The team secured an interview for Jay Burress on KENS's morning show, 'Great Day San Antonio,' where he discussed Texan's top points of interest, resulting in nearly 200,000 media impressions.
Broadcast Partnership: Summer 2023
LOS ANGELES - KTLA
In support of one of Anaheim's largest fan conventions, the team partnered with KTLA to drive attendance from Los Angeles. The partnership with KTLA included two segments with the tech reporter on KTLA's 'LA Unscripted' show, live coverage of the convention, and promotional spots promoting a giveaway. The giveaway included four VidCon passes, a three-night hotel stay at the Anaheim Marriott, and four tickets to Knott's Berry Farm. This partnership garnered 1.2 million impressions. 255
Social Media
Visit Anaheim continues to share content highlighting Anaheim's culinary scene and hotels, as well as things to do in Anaheim. This content is shared across Visit Anaheim's Facebook, Instagram, Twitter, TikTok, Linkedln, and YouTube accounts. The content is shared to an audience of 333,179 users.
Total social media impressions: 33,009,921
Impressions, by Month
I Twitter ^ Facebook ® Instagram Linkedln
256
Influencer Partnerships
Visit Anaheim continues to partner with a variety of social media creators to highlight Anaheim attractions, restaurants, and hotels. Since July 1, 2022, Visit Anaheim has completed 68 influencer campaigns resulting in 25,745,098 total impressions.
calif oodventure 0 • Following
Original audio
SAMPLE TRADITIONAL JAPANESE EATS
LIKE RAMEN, TAKOYAKI, OR YAKITORI
•••*-
THERE WILL BE LIVE PERFORMANCES
BOTH DAYS, RANGING FROM
JAPANESE DRUMMERS TO MARTIAL
ARTISTS n
DOWNLOAD VISIT ANAHEIM'S SIP,
SAVOR, AND SHOP PASS TO REDEEM
50% OFF JAPANESE DRAFT BEER AT
THEEVENTI"
MORE INFO AVAILABLE FROM THE LINK
IN ®VISITANAHEIM'S BIO u
COME THRU:..
(fTASTEOFJAPAN (IANAHBM
V Q V
i^)'-l 80,019 likes
0Add a comment...
n
©
eye.of.ty 0 • Following
Paid partnership with
visttanaheim
Anaheim Artlc Station
eye.of.ty 0 7w
The @articanahelm building In
@visitanaheim is home to some of the
coolest public transportation
architecture I've come across in the US.
I'm having a ton of fun exploring
Anaheim and seeing everything this
stunning city has to offer. I hope you'll
Join me this week to see what else we
find w ffvisitansheim ^sponsored
eye.of.ty 0 7w
ffvisitcalifomia ^Californiae
V Q ^
~BB 1,574 likes
0Add a comment...
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257
Video Content
Visit Anaheim created and launched more
than 48 pieces of social media video
content highlighting a variety ofAnaheim
events, hotels, restaurants, and activities.
The videos were shared to Visit Anaheim's
Facebook, Twitter, Instagram, and TikTok.
Total impressions: 4,261,879
258
Digital Savings Passes
Isbeeracarb
Paid partnership with viiitannhelm
Original audio
Isbeeracarb Elevate your brewery visits with prizes and deals... for FREE »'• #ad
Visit the Ovisitanahelm webslte to scoop up an •Anahelm Brew Pass—. Check In at participating breweries and earn points. Save up SOOpts and win a commemorative beer stein (while supplies last). You were gonna have beers anyways, why not compete with your buddies for a prize? ^ 'must be #21 +
Participating Breweries + their Deals:
tfi @radi3ntbeerco -15% off your tab
t>i @bottle)og!cbrewing - 20% off any full pour
to' @noblealeworks - pint bogo special
b' @>brewheim -10% off total bill
h' ©atlamericanbw - 50% off a sandwich
Pro traveler tip: Stay at T @hyatthouse_anaheim to be superrrr close to breweries and other activities. We even had a sweet little kitchen In our room.
More details at visitanaheim.org
tfvisitanaheim ffanahelmcalifornla ffcabeer ffcalifornlabeer View insights •il.I.UI.R
» Q 7 R
®3^ Liked by nobtoaleworks and 1,596 others
(y) Add a comment...
259
Visit Anaheim Savings Pass Promotion
To promote the Visit Anaheim Savings Pass, Visit Anaheim published multiple Facebook and Instagram ads targeting users that expressed interest in restaurants and deals, with the goal of increasing Sip, Savor and Shop Pass redemptions.
Total impressions: 1,781,238
Visit Anaheim Brew Pass Promotion
To promote the all-new Visit Anaheim Brew Pass, Visit Anaheim published multiple Instagram and Facebook ads, partnered with influencers, and produced several Instagram Reels. Alt content highlighted each Anaheim brewery with an offer on the pass resulting in more that 1,500 pass downloads.
Attendee Perks Pass Promotion
Visit Anaheim promoted the Attendee Perks Pass (Show Your Badge and Save 2.0) to a 1-mile radius of the Anaheim Convention Center via Facebook and Instagram ads. The ads targeted attendees of marquee events like NAMM, VidCon, and Natural Products Expo West.
Total impressions: 183,298
260
Communications will develop more in-market activations
through broadcast partnerships, influencer partnerships and expanded media relations work within our target markets to impact our direct consumer reach. These efforts continue to be key drivers for our overall engagement activity and
impressions.
Broadcast partnerships
• Partner with media stations to drive visitation to the destination, increase attendance at Anaheim Convention
Center and community events, and support in-market
activations.
Media Relations
• Writing and pitching press releases around data-driven news, economic impact, and Anaheim events. Host media
at various points through the year to highlight the
destination.
Influencer partnerships
• Collaboration with social media influencers in key verticals such as travel, family, food, etc. and within key markets including Los Angeles, San Diego, Phoenix, Las Vegas,
San Francisco, Salt Lake City, Canada and Mexico will
help expand our reach for the destination and our partners. 261
262
Business Intelligence
Introducing our Business Intelligence/ IT department: customizable reporting packages and dashboards. These cutting-edge reports provides actionable insights and a comprehensive view of industry trends. By harnessing data from various platforms, we have created a transformative tool to empower partners in making informed decisions and thriving in the market.
DATA ANALYTICS
This information helps in making informed decisions regarding pricing, marketing strategies, resource allocation, and service improvements.
DATA ANALYTICS
This information helps in making informed decisions regarding pricing, marketing strategies, resource allocation, and service improvements.
DATA ANALYTICS
This information helps in making informed decisions regarding pricing, marketing strategies, resource allocation, and service improvements.
DATA ANALYTICS
This information helps in making informed decisions regarding pricing, marketing strategies, resource allocation, and service improvements.
DATA ANALYTICS
This information helps in making informed decisions regarding pricing, marketing strategies, resource allocation, and service improvements. ,!.'|i"" .i,:, !''.M.';";1 ;,.li'1.1.''; ;,;^ !l:'1 :',;i'1;1'1 Manages online presence, distribution channels, and e-commerce platforms.
Websites, mobile applications, and online booking systems.
DATA ANALYTICS
This information helps in making informed decisions regarding pricing, marketing strategies, resource allocation, and service improvements.
DATA ANALYTICS
This information helps in making informed decisions regarding pricing, marketing strategies, resource allocation, and service improvements.
Analyze operational data from different departments like housekeeping, food & beverage, and front desk to identify bottlenecks, streamline processes, and improve efficiency.
Helps businesses build and maintain strong customer relationships. 263
Visitor Volumes
Anaheim welcomed 24.9 million visitors in 2022,
including 16.4 million day visitors and 8.4 million
overnight visitors. The number of total visitors was
25% higher than 2021 and 2.9% higher than 2019.
Total Economic Impact
The direct visitor spending of $6 billion in Anaheim
generated a total of $9.4 billion in total business
sales. This total economic impact supported over
63,QQQjobs_anct generated $2.7 billion in Total
Labor Income Impact.
Taxes
The economic impacts attributable to tourism
generated significant fiscal (tax) impacts as
they cycled through the regional economy.
Overall, tourism generated $714 million in
state and local tax revenues in 2022.
24.9 MILLION
TOTAL VISITORS TO ANAHEIM IN 2022
$6.0B + $3.4B =
DIRECT
VISITOR
SPENDING
INDIRECT &
INDUCED
SPENDING
$9.4B
TOTAL BUSINESS
SALES
$208M + $158M + $198M =
Sales Tax
Revenues
Lodging Tax
Revenues
Property Tax
Revenues
$714M
Total State & Local
Tax Revenues
264
Total Anaheim Visitor Volume
Percent i/a.iue relative to 2019
1 UOL:L
24.2ls*"*n
0_ ••-.
19.9 1'Jri-.:,
24.9 " 1 :r.'^
27.4 ny%
28.429.0
b2'^
12.5 In 2022/Anaheim
surpassed 2019 in
visitor volume by 2.8%
and are expected to
grow year-over-year
for the next several
years.
•;|"]1L< •!;• II
Source: Tourism Economics
'^ 11 r.I r
265
Percentage Change in Visitors to Anaheim
YEAR ON YEAR % CHANGE
Day vs. overnight visitors in Anaheim
(Millions)
16.4 16.714.0
2019
9.1 2020
Source: Tourism Economics
18.118.5
g g g
2021 2022 2023 2024
• Overnight Day
In 2022, Anaheim saw a 53.3%
increase over 2019 in
Overnight Visitors.
By year-end 2023, Anaheim is
expected to surpass 2019 in
both Overnight and Day
Visitors.
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266
Anaheim Lodging Forecast
Levels
2018
2019
2020
2021
2022
2023
2024
2025
Growth
2019
2020
2021
2022
2023
2024
2025
Relative to 2019
2020
2021
2022
' 2023
2024
2025
Hotel supply
(daily)
19,993
19,870
14,752
18,907
21,682
21.448
21,886
22.236
-0.6%
-25.8%
28.2%
14.7%
-1.1%
2.0%
1.6%
74%
95%
109%
108%
110%
112%
Hotel room
demand (daily)
16,238
16,243
5,661
10,431
16,121
16,183
16387
16,858
0.0%
-65.2%
84.3%
54.5%
0.4%
1.3%
2.9%
35%
64%
99%
100%
101%
104%
Occupancy
81.2%
81.7%
38.4%
55.2%
74.3%
75.5%
74.9%
75.8%
0.6%
-53.1%
43.8%
34.8%
1.5%
-0.8%
1.3%
47%
67%
91%
92%
92%
93%
ADR
$169.50
$179.01
$135.42
$178.02
$216.14
$238.69
$243.57
$249.72
5.6%
-24.4%
31.5%
21.4%
10.4%
2.0%
2.5%
76%
99%
121%
133%
136%
140%
RcvPAR
$137.67
$146.34
$51.96
$98.22
$160.70
$180.10
$182.37
$189.33
6.3%
-64.5%
89.0%
63.6%
12.1%
1.3%
3.8%
36%
67%
110%
123%
125%
129%
Room revenue
$1,004.6136.525
$1,061302394
$279,7X2,959
$677,800,199
$1.271 808.662
$1,409,886,083
$1,456,854,079
$1,536,573,565
5.6%
-73.6%
142.3%
87.6%
10.9%
3.3%
5.5%
26%
64%
120%
133%
137%
145%
In 2022, Anaheim surpassed
2019 in Room Revenue/ with
an increase of 32.8%.
In terms of year over year
growth compared to 2021,
Anaheim saw a positive increase
in all lodging metrics.
Looking forward, by year end of
2023, Hotel Supply, Hotel Demand,
ADR, RevPAR and Room Revenue will
have surpassed pre-pandemic levels.
Source: Tourism Economics
267
Our Business Intelligence strategy for 2024 is to use Artificial Intelligence (Al) to analyze data from a variety of sources. This will support performance across the organization. In addition, plans include enhanced department reporting, training, and IT security education and protection.
Al Data Analysis
• Finalize which Al tool to use (Google, ChatGPT, or CoPilot) and get licensing.
• Create a repository for Al data.
• Connect the following data sources: Simpleview, CVENT Bl, Arrivalist/NEAR, Sprout Social, Google Analytics, Epsilon, Tourism Economics, Economic Impact, II of Symphony, and Campus Hotels. • Create monthly/quarterly/annual analysis reports, combining the CEO report with either SV/STR/orTE to compare internal progress/data to outside sources.
• Create automated report cards for Campus Hotels, starting with a small data set and then branching out to include it in the partner portal. • Identify trends in Simpleview and CVENT Bl data to pinpoint where to locate new datasets.
• Partner with the OCBJ Book of Lists to start looking at other data sets that can help fill lead pipelines (primarily for meeting sales).
Enhanced Department Reports
Create enhanced department reports using Co-op data, STR Data, and SV Data.
Training
Provide Google Al tool training for the Business Intelligence team.
Survey Reports/Analytics/BI Package Reporting
• Analyze Association Insights to understand what partners expect from the DM0 in terms of leads (quality, quantity, size, and market segment). • Secure Business Intelligence bundle reporting with additional regional DMOs
IT Strategy
Implement new IT security measures and SOPs
• Implement a password policy using a password manager tool Asset management
• Develop one database to retain hardware and software
Training
• Google Al, Project Management and IT Network Training 268
2023 KPI's
2023 VISIT ANAHEIM KPI
Convention Bookings
Definite Economic Impact
Marketing Impressions
Community Service
Partnership Revenue
Exceeded
Expectations
u
51 $1,400,000,000
1,700,000,000
400
$1,098,925
Fully Met
Expectations
H
48 $1,300,000,000
1,600,000,000
375
$1,065,000
Did Not Meet
Expectations
B
2023
ACTUALS
4 4
4 4
4 Final #'s per
Dashboard
51 $2,009,932,135.25
2,234,159,838
443
$1,098,925.00*
Descriptions
Convention Bookings including Sports Convention >1,000 Peak Rooms and utilizing ACC Direct/lndirect Economic Impact from Definite Bookings from Convention, Meeting and Sports Sales
Total of earned media/advertising/social impressions.
Goal based on 7.5 hours per employee. Must be a non-profit organization within Orange County and approved by supervisor
Revenues include dues, listings, sponsorships, web ads, registrations and coupons sollected by Partnership ('Pending December 2023 Financial close.)
RATING MATRIX
KPI
1 2
3 4
5 Convention Bookings
Definite Economic Impact
Marketing Impressions
Community Service
Partnership Revenue
ACHIEVE
4 4
4 4
4 TOTALS
WEIGHT
ASSIGNED
30%
20%
20%
15%
15%
100%
WEIGHTED
% EARNED
1.20 0.80
0.80 0.60
0.60 4.0
269
2024 KPI's
2024 VISIT ANAHEIM KPI
Convention Bookings
Definite Economic Impact
Marketing Impressions
Community Service
Partnership Revenue
Sports Commleslon Bookings
Sports Commission Convention Bookings
Sports Commission Economic Impact
Exceeded
Expectations
0 53
$1,600,000,OOC
2,100,000,000
42E
t 1,223,000
95 ^
$206,388,000
Fully Met
Expectations
a
50 $1,450,000,000
1,900,000,000
400
$ 1,198,000
90 4
$200.388,000
Did Not Meet
Expectations
B
Final #'s
2024 per
ACTUALS DashboardDescriptions
3onvention Bookings >1,000 Peak Rooms and utilizing ACC Direct/lndlrect Economic Impact from Definite Bookings from Convention, Meeting and Sports Sales Fatal of earned medla/advertlslngfeocial Impressions.
3oal based on 7.5 hours per employee. Must be a non-profit organization within Orange County and approved by supervisor
revenues include dues, listings, sponsorships, web ads, registrations and coupons collected by 3artnership
3ookings based in Anaheim, Garden Grove, Costa Mesa, Huntington Beach, Mission Viejo, and Santa \na
Sports Conventions >1,000 Peak Rooms and utilizing ACC
31rect/lndirect Economic Impact from Definite Bookings from Sports Sales 1 2
3 4
5 6
7 8
RATING MATRIX
KPI
Convention Bookings
Definite Economic Impact
Marketing Impressions
Community Sewlce
Partnership Revenue
Sports Commission BoofdnQS
Sports Commission Convention Bookings
Sports Commission Economic Impact
WEIGHT
ACHIEVE ASSIGNED
TOTALS
30%
20%
20%
15%
15%
100%
WEIGHTED
% EARNED
o.oo
0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.0
270
Visit Anaheim
Statement of Income
and Expense
***UNAUDITED FINANCIALS**
Fiscal
Year Ending
6/30/2023
REVENUE
T.I.D. ANAHEIM
T. I. D. GARDEN GROVE
BUREAU PARTNERSHIP DUES
OTHER INCOME
TOTAL REVENUE
EXPENSES
BUSINESS INTELLIGENCE
CLERICAL & ADMINISTRATION
COMMUNICATIONS
CONVENTION SALES
DESTINATION SERVICES & EVENTS
MARKETING
PARTNERSHIP DEVELOPMENT
SPORTS DEVELOPMENT
TOURISM
ANAHEIM CHAMBER OF COMMERCE
DEPRECIATION EXPENSE
TOTAL OPERATING EXPENSES
NET
$ 20,633,981
1,913,775
919.730
1,200,615
$ 24,668,101
268,789
3,365,315
875,979
4,454,194
869,704
2,174,080
607,769
549,091
1,455,679
732,190
240,000
$ 15,592,790
$ 9,075,311St
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Visit Anaheim
Balance Sheet
through 6/30/23
***UNAUDITED FINANCIALS**
CURRENT ASSETS
CASH IN BANK-SCHEDULE A
MARKETABLE SECURITIES
PREPAID EXPENSES
ACCOUNTS RECEIVABLE - SCH B
TOTAL CURRENT ASSETS
PROPERTY & EQUIPMENT
LEASEHOLD IMPROVEMENTS
TID-FURNITURE & FIXTURES
AUTOMOBILE
ACCUMULATED DEPRECIATION
TOTAL PROPERTY & EQUIPMENT
OTHER ASSETS
INVESTMENTS
SECURITY DEPOSIT
TOTAL OTHER ASSETS
TOTAL ASSETS
CURRENT LIABILITIES
ACCOUNTS PAYABLE
OTHER PAYABLES
VACATION PAYABLE
ADVANCE MEMBERSHIP DUES
ACCRUED PAYROLL & PAYROLL TAX
PENSION PLAN PAYABLE
DUE TO ATID
TOTAL CURRENT LIABILITIES
LONG-TERM LIABILITIES
DEFERRED COMPENSATION
DEFERRED RENT
TOTAL LONG-TERM LIABILITIES
TOTAL LIABILITIES
FUND BALANCE
FUND BALANCE
RESTRICTED NET ASSETS
RESTRICTED NET ASSETS-CY
NET INCOME
TOTAL FUND BALANCE
TOTAL LIABILITIES & FUND BAL.
VISIT ANAHEIM
BALANCE SHEET
JUNE 3», 2023
ASSETS
4.434.923
16.762.632
1,076,754
2.297.555
346.996
1.386,065
60.056
(1,521,363)
2.042.624
368.011
$
LIABILITIES AND FUND BALANCE
893.065
(10.700)
222.192
10,919
568.086
331.163
479,097
2.076,458
696,734
16.744.847
2,079,980
(185.550)
3,347,962
$
24,571,864
271,754
2,410,635
27,254,253
2,4!>3,822
2,773,192
5,2(7,014
21,987,239
27,254,253
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VISIT ANAHEIM
STATEMENT OF INCOME AND EXPENSE
Visit Anaheim
Statement of Income
and Expense
***UNAUDITED FINANCIALS**
REVENUE
T.I.D. ANAHEIM
T.I.D. GARDEN GROVE
BUREAU PARTNERSHIP DUES
OTHER INCOME
APPROVED
BUDGET
2024
$ 22,700,000
2,300,000
1,000,000
1,486,000
TOTAL REVENUE $ 27,486,000
EXPENSES
BUSINESS INTELLIGENCE 727,600
CLERICAL & ADMINISTRATION 4,103,400
COMMUNICATIONS 1,752,600
CONVENTION SALES 5,920,900
DESTINATION SERVICES & EVENTS 1,415,400
MARKETING 4,298,600
PARTNERSHIP DEVELOPMENT 1,1 54,600
SPORTS DEVELOPMENT/OCSC 850,900
TOURISM 2,816,800
RESTRICTED FUNDS 4,445,200
TOTAL OPERATING EXPENSES $ 27,486,000
NET
Approved by the Visit Anaheun Board of Directors on
12/19/23
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274
GARDEN GROVE TOURISM IMPROVEMENT DISTRICT
ADVISORY BOARD REPORT
The Garden Grove Tourism Improvement District (GGTID) was established by the Garden Grove City Council in accordance with the Parking and Business Improvement Area Law of 1989, California Streets and Highways Code section 36500 et seq. (referred to as the “Law”), through the adoption of Resolution No. 9009-10 on August 24, 2010, and Ordinance No. 2782 on October 26, 2010.
The purpose of the GGTID is to provide revenue to defray the costs of advertising and marketing efforts designed to increase overnight stays in the GGTID, for construction and maintenance of improvements in the GGTID, and to provide other services, activities, and programs that promote and encourage tourism within the GGTID, which will benefit the Operators of Visitor Accommodation Facilities paying assessments through the promotion of scenic, recreational, cultural, and other attractions.
Pursuant to Ordinance No. 2782, the Board of Directors of the Garden Grove Tourism Promotion Corporation, a California non-profit mutual benefit corporation, serves as the GGTID Advisory Board. In accordance with Ordinance No. 2782 and California Streets and Highways Code Section 36533, the Advisory Board is required to annually prepare and submit to the City, a report for the upcoming fiscal year, which is required to contain the following:
1. Any proposed changes in the boundaries of the GGTID or the benefit zones within the GGTID.
2. The GGTID improvements and activities to be provided in the upcoming fiscal year from GGTID assessment revenues and/or any other contributions from sources other than GGTID assessment revenues.
3. An estimate of the cost of providing the GGTID improvements and the activities for the upcoming fiscal year.
4. The method and basis of levying the assessment in sufficient detail to allow each Visitor Accommodation Facility to estimate the amount of the assessment to be levied against the Visitor Accommodation Facility for the fiscal year, and any proposed changes to the method and basis of levying the assessment.
5. The amount of any surplus or deficit revenues to be carried over from the previous fiscal year.
6. The amount of any contributions to the GGTID to be made from sources other than assessments levied against the Visitor Accommodation Facilities.
1. CHANGES TO BOUNDARIES
The boundaries of the GGTID generally include certain real property within that area of Garden Grove fronting, bordering, or near Harbor Boulevard from the northern boundary of the City to Garden Grove Boulevard. The GGTID is divided into two (2) separate zones: (i) Tier I, which includes that real property within the GGTID north of Lampson Avenue, and (ii) Tier II, which includes that real property within the GGTID south of Lampson Avenue. A map showing the precise area and boundaries of the GGTID and the two benefit zones is on file with the Garden Grove City Clerk. No changes to boundaries of the GGTID are proposed.
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2. Proposed activities for 2024-2025
The GGTID improvements and activities to be provided in the upcoming fiscal year from GGTID assessment revenues and/or any other contributions from sources other than GGTID assessment revenues include:
A. Develop a new website will promote and market the Grove District as the leading leisure destination in Southern California. This endeavor aims to enhance our competitive positioning within both the consumer and travel trade sectors. These initiatives serve as a seamless extension of our partners' sales endeavors, providing a distinctive platform to showcase the latest hotel inventory, renovations, and new additions in dining, entertainment, and transportation infrastructure.
Grove District Sales & Marketing: The sales and marketing initiative will promote Garden Grove's assessed lodging businesses as premier tourist, meeting, and event destinations. The central theme of the program will focus on elevating the Garden Grove destination brand as a desirable location for overnight stays. The primary objective is to boost overnight visitation and room night sales at assessed lodging businesses. This comprehensive strategy may encompass various activities tailored to drive overnight visitation and room sales:
Enhanced advertising and promotional campaigns across print, online, social media, and television platforms targeting potential visitors.
Website enhancements and updates to optimize user experience and engagement. Collaboration with strategic advertising and marketing agencies to maximize outreach. Partnerships with third-party marketing and sales agencies to expand market reach. Implementation of public relations campaigns, sales blitzes, missions, and calls to attract visitors.
Creation and distribution of collateral promotional materials such as visitor guides, brochures, flyers, and maps.
Development of captivating destination experience videos to showcase Garden Grove. Participation in professional industry conferences and affiliation events to network and promote the destination.
Execution of lead generation activities to attract tourists, leisure visitors, and group events. Collaboration with targeted special events that draw overnight visitors. Conducting research to identify potential markets for customer base expansion and assess the economic impact of tourism on Garden Grove.
Collaboration with local agencies and film commission programs to enhance visitor experiences and attract overnight visitors.
Visitor Enhancements: The Visitor Enhancements (VE) program will allocate funding for initiatives aligned with predetermined criteria set by Garden Grove, in collaboration with relevant stakeholders. 276
The focus will be on enhancing the overall destination brand experience across Garden Grove. The VE program may include the following initiatives aimed at driving overnight visitation and room sales:
Development of activities and products to extend visitor stays throughout the year. Implementation of a connectivity plan linking key visitor destinations such as downtown Garden Grove, hotels, and adjacent attractions.
Support for a transportation program, such as a trolley service, connecting hotels to downtown Garden Grove, The Pier, and other attractions.
Implementation of a long-term ambassador and/or security program to enhance visitor safety and overall destination experience.
Implementation of a brand-centric visitor services training program for both public and private sector staff to ensure consistent and exceptional visitor experiences.
B. Maintenance Activities
Maintenance activities encompassing sidewalks, landscaping, bus shelters, and palm tree lighting are to be conducted along the intersection of Harbor Boulevard, extending from the junction of Harbor Boulevard and Chapman Avenue to Garden Grove Boulevard.
C. Private Security
Implement private security measures to bolster safety within the Grove District.
D. Trade Mission
Garden Grove Tourism Promotion Corporation (GGTPC) will continue to strategically promote and market the City in emerging domestic and international markets, emphasizing tourism opportunities and positioning Garden Grove as a premier tourist destination. This initiative aims to capitalize on key metrics, such as increasing tourist arrivals, boosting local businesses, and elevating the economic impact generated by the tourism sector.
E. Garden Grove Chamber of Commerce's Tourism Initiatives Moving forward into the next year, the Garden Grove Chamber of Commerce will continue to play a pivotal role in advancing the marketing efforts. Additionally, the chamber will actively support and promote The Grove District at chamber networking events, business development programs, and advocacy initiatives.
F. Partnership with Visit Anaheim
The GGTID will continue its partnership between the Garden Grove Tourism Improvement District and Visit Anaheim which has been a cornerstone of strategic and successful collaboration for over 13 years.
Visit Anaheim has emerged as a leading force in the convention and meetings markets, leveraging its expertise and resources to catalyze significant growth within Garden Grove's hospitality sector. Through meticulously designed strategic initiatives, Visit Anaheim has executed targeted campaigns in key markets, showcasing Garden Grove's unique offerings and attractions. This concerted effort has not only 277
diversified the area's clientele but also positioned Garden Grove as an enticing destination for large- scale conventions and events, drawing visitors from across the globe.
CONVENTION SALES
Visit Anaheim will continue to focus on booking "A-Rated" business which has a mix of guest rooms to drive TOT for the City of Anaheim as well as being profitable for the Anaheim Convention Center in both Rental, Food & Beverage and ancillary spend. Association business will be our base with an emphasis on tradeshow and corporate segments. Convention Sales and Business Development will add a Manager (CSBDM) in Q1 who will increase the "mini-wide" segment (those groups under 1,000 rooms peak at published CC rates within 12-18 months of arrival). This will give the Convention Sales Directors more time to target and close citywide events with a higher EIC to the City of Anaheim. The CSBDM will also focus on uncovering new business opportunities for the Citywide Team primarily from the trade show market then expanding into corporate and eventually association.
Visit Anaheim will continue to allocate TID funds to offset Convention Center rental and present comprehensive proposals that will compete with our comp set of cities. In addition, closing incentives will be offered when necessary. We will also work in conjunction with VA Destination Services and the ACC team to produce a comprehensive post-convention report for our clients. This will add value to our proposals and assist in closing business.
Meeting Sales
In 2024, The Visit Anaheim Meeting Sales team remains dedicated to cultivating leads, with a primary focus on fostering new business relationships. The strategy includes attending tradeshows targeting corporate planners across various industries such as Automotive, Technology, Financial, Bio-tech, Pharmaceutical, Insurance, and Incentive markets. These sectors typically yield high-value business opportunities sought after by hotel partners. Additionally, continuing to forge existing relationships with Local, State, National, and International Association and Government accounts.
Outlined below are the tentative tradeshows that Visit Anaheim has targeted to bring new business to Anaheim and Garden Grove for 2024-2025:
Northstar IPEC Independent Planner Education Conference - Greenville, S.C. Meeting Professionals International Northern California Chapter ACE Bay Area Pharma Forum - Tampa, FL
Destination Celebration
Global Meetings Incentive Travel Executives - Orlando, FL Meetings Today - San Antonio TX
Destination California
HPN Annual Partner Conference - Houston, TX
IMEX America - Las Vegas, NV
Northstar Incentive Live - Las Vegas, CA
Meeting Professionals International Southern California Chapter Connect DC Marketplace
WECON - Newport Beach, CA
Conference Direct Annual Partner Meeting - Arlington, TX 278
HelmsBriscoe ABC - Las Vegas, NV
Connect Marketplace - Milwaukee, Wisconsin
FICP Annual Conference - Denver, CO
Connect West - Bay Area
AMEX Inter[action] - TBD
SITE Holiday Event - San Diego
CalSAE Seasonal Spectacular - Sacramento, CA
Prestige Meetings - Salt Lake City, UT
SITE Incentive Summit Americas (ISA) - St. John's, NL, Canada Cvent Connect - San Antonio, TX
Meetings Today - Boise, ID
By actively engaging in these events Visit Anaheim will broaden its network, and cultivate partnerships, and propel business expansion and bring new business to the resort. (See VISIT ANAHEIM 2024 FOCUS PDF)
G. The City's application to OCTA for the fiscal year 2024-25 Community-Based Transit/Circulators Program seeks approximately $296,000 in funding from GGTID Transit Funds. This program aligns with OCTA's goal to improve regional transit, especially in underserved regions. The Measure M2 Project V Community-Based Transit/Circulators Program offers competitive grants to establish local transit services that complement existing regional transit. The proposed program plans to launch a shared ride -hailing service using an all-electric, eco-friendly fleet. It will serve as essential connectors between the tourist district, key city activities, and economic hubs like Main Street, the GEM Theatre, Little Saigon, and Korea Town. This service will enhance accessibility to major city attractions, such as the SteelCraft Food Hall and the Garden Grove Civic Center, while ensuring a safe, clean, and convenient transit experience.
H. The City of Garden Grove will be applying for an Economic Development Administration Grant (EDA) to enhance street landscape, lighting, and maintenance along Harbor Boulevard. This project seeks to upgrade the streetscape and enhance resort transit. The EDA requires matching funds of 50%, estimated at $3 to $4 million, based on a total project cost ranging from $6 to $8 million. Funding for this project will come from GGTID Transit Funds.
3. ESTIMATED COST OF IMPROVEMENTS & ACTIVITIES
The attached Budgets show the estimated assessment revenues and costs for the GGTID for FY 2024-25.
Pursuant to an agreement between the City of Garden Grove and the VCB entered into on or about February 22, 2011, approximately eighty percent (80%) of the net GGTID assessment revenues (i.e.,
2.0% of the total 2.5% assessment in Tier I and 0.4% of the total 0.5% assessment in Tier II), will be allocated to Visit Anaheim to administer and use for marketing and promotion of tourism and conventions benefitting the Visitor Accommodation Facilities as part of the “Anaheim Resort District.” For FY 2024-25, the City is retaining one-half of one percent (0.5%) of gross rent charged per room night occupied for transit or transportation system benefitting the GGTID.
The first Budget shows the estimated GGTID assessment revenues to be allocated to Fiscal Year 2024-25 and the estimated costs of those categories of improvements and activities to be funded by this portion of the GGTID assessment revenues. The remaining approximately twenty percent (20%) of the net GGTID assessment revenues will be allocated to improvements and activities within and to benefit the 279
GGTID other than those provided by Visit Anaheim. These funds are administered by the Garden Grove Tourism Promotion Corporation (“GGTPC”) pursuant to an agreement with the City.
The second Budget shows this portion of the estimated GGTID assessment revenues for Fiscal Year 2024-25 and the estimated costs of those categories of improvements and activities to be funded by this portion of the GGTID assessment revenues and any surplus assessment revenues carried over from Fiscal Year 2023-24.
Attached are estimates detailing the costs associated with providing improvements and conducting activities for the upcoming fiscal year budgets of both the Garden Grove Tourist Improvement District and Visit Anaheim.
4. METHOD AND BASIS FOR LEVYING THE ASSESSMENT
There is no change in the amount of the annual assessment for Fiscal Year 2024-25 or the method and basis for the levying the assessment is proposed. It is recommended that the annual assessments for FY 2024-25 continue to be two and one-half percent (2.5%) of the gross rent charged by the Operator per room Occupancy per night for all Transient Occupancies for each Visitor Accommodation Facility in Tier I and (ii) one-half percent (0.5%) of the gross rent charged by the Operator per room Occupancy per night for all Transient Occupancies for each Visitor Accommodation Facility in Tier II. In accordance with Ordinance No. 2782, the assessments shall be collected monthly, based on the applicable percentage of the amount of gross rent charged by the Operator per room Occupancy per night for all Transient Occupancies in the prior calendar month, in the same manner, and at the same frequency, as the City’s Hotel Visitors Tax imposed pursuant to Chapter 12 of Title 3 of the Garden Grove Municipal Code.
5. PRIOR YEAR SURPLUS OR DEFICIT TO BE CARRIED OVER
It is estimated that there will be approximately $150,000 in surplus assessment revenues from Fiscal Year 2023-24. It is recommended that these surplus assessment revenues be carried over to FY 2024-25 to fund the costs of the anticipated GGTID improvements and activities to be provided in Fiscal Year 2024-25, as more specifically delineated in the attached Budgets.
6. OTHER CONTRIBUTIONS
No contributions to the GGTID from sources other than the assessments levies are anticipated in Fiscal Year 2024-25.
2023-2024 GGTID Accomplishments
For the years 2023-2024, a significant 80% of our tourism and marketing efforts were strategically invested in Visit Anaheim, a premier organization and leader in bringing tourism to Orange County. Since 2015, the partnership with Visit Anaheim has been the cornerstone of our tourism strategy, playing a vital role in bolstering Garden Grove's resort hotels. Their contributions have been instrumental in generating over 870,000 peak hotel room nights, resulting in an impressive $5.5 billion economic impact. Notably, these efforts have not only increased hotel occupancy during citywide events but have also elevated the average daily rates, thereby enhancing revenue and fortifying the economic resilience of Garden Grove's hospitality sector. For comprehensive details, please refer to the attached Garden Grove Tourism Improvement District - Visit Anaheim’s Annual Report. 280
The remaining 20% marketing funds were allocated towards activities supporting the Grove District, including enhanced landscaping from the Great Wolf Lodge to the Grove District hotels at Harbor Boulevard and Chapman Avenue. These activities involved tree trimming, gardening expenses, enhancements to the irrigation and sprinkler systems, and the implementation of a new banner program. Additionally, power washing of the bus shelters was conducted, along with professional fees for management of the Grove District.
In 2023 and 2024, the city embarked on a travel and tourism mission to South Korea and Japan, along with visits to Anaheim and the hotels within the district. City of Garden Grove's Grove District in Seoul, Korea, and the visit to our sister city, Anyang, South Korea, spanning from September 19 to September 23, 2023. Additionally, it provides insights into the outcomes of the sales mission activities in Tokyo, Japan, conducted from September 19 to September 23, 2023, in partnership with Visit Anaheim.
Notably, City Council members Joe DoVinh, Stephanie Klopfenstein, Cindy Noc Tran, and Mayor Steve Jones were present during the visit to both Seoul and Anyang, South Korea.
Travel Mission Objectives:
The primary objective of these travel missions was to actively promote the Grove District as a premier tourism destination. The Grove District is a critical driver of economic development in Garden Grove, contributing significantly to the city's revenue, which reached $28.5 million by the end of FY 22-23, and providing employment opportunities for over 3,500 individuals.
Sales Mission to Seoul, South Korea (September 16-19, 2023):
A delegation comprising Garden Grove staff, City Council Members, and Garden Grove partners, including The Great Wolf Lodge Southern California, Hilton Hampton and Homewood Suites, and Visit Anaheim which included representatives from the Westin South Hotel, South Coast Plaza, Disneyland, and the Richard Nixon Library, conducted a successful sales mission in Seoul, Korea. Please refer to the attached itinerary outlining the sales missions for Korea.
Key Activities in Seoul, Korea:
During the Seoul Korea sales mission, the delegation attended a marketing briefing that included updates on travel and tourism trends. Garden Grove also presented the Grove District to major Korean travel trade companies, including:
Biz World News
CBS
Digital Conversion
Discovery News
Asiana Airlines
Korean Travel Times
Maeil Business Newspaper
Open News
Tour Korea
Travel Daily
TTL (Travel and Tourism Leader)
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Furthermore, a well-attended influencer event attracted the top 25 lifestyle and foodie influencers in Korea, significantly enhancing our visibility in the Orange County and Garden Grove market.
Visit to Sister City Anyang, South Korea (September 19-23, 2023):
Garden Grove officials embarked on a meaningful visit to our sister city, Anyang, South Korea, during this period, further strengthening cultural bonds and fostering goodwill between our cities.
Sales Mission to Tokyo, Japan (September 19-23, 2023):
Garden Grove staff, in collaboration with partners such as The Great Wolf Lodge Southern California, Hilton Hampton and Homewood Suites, and Visit Anaheim, including representatives from the Westin South Hotel, South Coast Plaza, Disneyland, and the Richard Nixon Library, conducted a dynamic sales mission in Tokyo, Japan. Please refer to the attached itinerary outlining the sales mission activities for Tokyo.
Key Activities in Tokyo, Japan:
During the sales mission, the delegation participated in a marketing briefing that included updates on travel trends for Japan. Garden Grove also presented the Grove District to major Japanese travel trade companies, including:
Disney Tokyo
Brand USA
JTB
HIS
IBJ
USA Embassy Tokyo
Delta Air Lines Korea
Japan Association of Travel Agents (JATA)
In addition, presentations were made to top Japan travel media companies, resulting in a significant social media postings. (See Attached Japan and Korea Metrics Report)
Summary:
The activities conducted during these travel missions significantly contribute to the economic development and tourism goals of Garden Grove. The meetings with key travel and trade partners in Korea and Japan helped facilitate new city's strategic initiatives to attract new visitors to the Grove District.
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Item 229/2024
Final
City of Garden Grove
INTER-DEPARTMENT MEMORANDUM
To:
Lisa L. Kim From: Niki Wetzel
Dept:
City Manager Dept: Community Development
Date: 5/28/2024
Subject: Second reading and adoption of Ordinance No. 2954 Entitled: AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF GARDEN GROVE APPROVING: (1) ZONING AMENDMENT NO. A-040-2024 TO AMEND THE CITY’S OFFICIAL ZONING MAP TO CHANGE THE ZONING OF AN APPROXIMATELY 0.88-ACRE PARCEL LOCATED ON THE EAST SIDE OF NEWHOPE STREET, NORTH OF GARDEN GROVE BOULEVARD, AT 12828 NEWHOPE STREET, ASSESSOR’S PARCEL NO. 090-671-07, FROM R-1 (SINGLE-
FAMILY RESIDENTIAL) TO RESIDENTIAL PLANNED UNIT DEVELOPMENT (PUD- 019-2024) ZONING WITH AN R-3 (MULTIPLE-FAMILY RESIDENTIAL) BASE ZONE; AND (2) RESIDENTIAL PLANNED UNIT DEVELOPMENT NO. PUD-019- 2024 TO FACILITATE THE DEVELOPMENT OF A 15-UNIT RESIDENTIAL DETACHED CONDOMINIUM PROJECT ON THE SUBJECT SITE. (Action Item)
OBJECTIVE
To conduct the second reading of an Ordinance approving Zoning Amendment No. A -040- 2024 to re-zone the subject property from R -1 (Single -Family Residential) to residential Planned Unit Development (PUD-019-2024) zoning with an R-3 (Multiple-Family Residential) base zone, and to adopt a residential Planned Unit Development for the development of a 15- unit residential condominium project.
BACKGROUND
On May 14, 2024, the City Council held a public hearing for land use actions necessary to approve a 15-unit residential condominium project on the subject approximately 0.88-acre site. Specifically, the City Council : (i) introduced and conduct ed the first reading of an Ordinance approving Zoning Amendment No. A-040-2024 and re-zoning the subject property from R -1 (Single -Family Residential) to residential Planned Unit Development (PUD -019- 2024) zoning with an R-3 (Multiple-Family Residential) base zone, and adopting a residential Planned Unit Development to facilitate the development of the project ; (ii) adopt ed a Resolution adopting a Mitigated Negative Declaration and Mitigation Monitoring and Reporting Program for the project, and (iii) adopted a Resolution approving Site Plan No. SP-136-2024, Variance No. V -042-2024, and Vesting Tentative Tract Map No. TT -19298 to facilitate t he development of the project.
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Item 229/2024