aVfMENTIDISiTRIGiT
II I S T 0 It 1C
MAIN STREET
2023 Board of Directors
Officers
CHAIR
LYNN CLARK, DISNEYLAND RESORT
CHAIR-ELECT
FRED BROWN, DESERT PALMS HOTEL
SECRETARY
JAY BURRESS, VISIT ANAHEIM
TREASURER
BHARAT PATEL, ANAHEIM CASTLE INN &
SUITES
Directors
GREG BLODGETT, CITi' OF GARDEN GROVE
BRANDON GARR, GRAND LEGACY HOTEL
IAN GEE, SHERATON PARK HOTEL
KEITH FURNAS, GREAT WOLF LODGE
CLARK JONES, WALT DISNEY PARKS AND
RESORTS U.S.
JOHN KALINSKI, MARRIOTT INTERNATIONAL
GREG NOMURA, HYATT REGENCY ORANGE
COUNTY
YVONNE LIU, DELTA HOTELS BY MARRIOTT
ANAHEIM
TOM MORTON, ANAHEIM CONVENTION CENTER
WILLIAM O'CONNELL JR., O'CONNELL HOTELS &
HOSPITALITY
KIM PAINTER, ANAHEIM MAJESTIC GARDEN HOTEL
AJESH PATEL, PROSPERA HOTELS, INC.
SERGIO BOCCI, HILTON ANAHEIM
PAULSANFORD, WINCOME HOSPITALFTY
KEVIN SCHJEI, ANAHEIM MARRIOTT
MEGHAN SHIGO, COMMUNITY
JIM VANDERPOOL, CIT/ OF ANAHEIM
NICHOLAS PRICE, THE WESTIN ANAHEIM RESORT
RHANDA RICHARDSON, JW MARRIOTT ANAHEIM
RESORT
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2024 Board of Directors
Officers
CHAIR
FRED BROWN, DESERT PALMS HOTEL
CHAIR-ELECT
TBD
SECRETARY
TBD
TREASURER
BHARAT PATEL, ANAHEIM CASTLE INN &
SUITES
Directors
GREG BLODGETT, CITY OF GARDEN GROVE
LYNN CLARK, DISNEYLAND RESORT
BRANDON GARR, GRAND LEGACY HOTEL
JUSTIN HART, SHERATON PARK HOTEL
JORDAN AUSTIN-HARRIS, GREAT WOLF LODGE
CLARK JONES, WALT DISNEY PARKS AND
RESORTS U.S.
JOHN KALINSKI, MARRIOTT INTERNATIONAL
GREG NOMURA, HYATT REGENCY ORANGE
COUNTr'
YVONNE LIU, DELTA HOTELS BY MARRIOTT
ANAHEIM
TOM MORTON, ANAHEIM CONVENTION CENTER
WILLIAM O'CONNELL JR., O'CONNELL HOTELS &
HOSPITALITY
KIM PAINTER, ANAHEIM MAJESTIC GARDEN HOTEL
AJESH PATEL, PROSPERA HOTELS, INC.
SERGIO BOCCI, HILTON ANAHEIM
PAUL SANFORD, WINCOME HOSPITALIP^
JIM VANDERPOOL, CITY OF ANAHEIM
NICHOLAS PRICE, THE WESTIN ANAHEIM RESORT
RHANDA RICHARDSON, JW MARRIOTT ANAHEIM
RESORT
TBD, COMMUNITY
^
ntroduction
Our destination has experienced a continual and strong post-pandemic rebound throughout fiscal 2022/2023. Occupancy continues to climb back to pre-pandemic levels and Average Daily Rate (ADR) has already surpassed our 2019 figures.
Leisure travel recovered faster as we emerged from the Covid-19 pandemic and remains strong. Our business travel recovery is still rebounding. US Travel Association reported that travel related spending has remained largely resilient and continues a positive trajectory, despite elevated inflation for services. As lodging rates remain elevated, guest expectations have also increased. Travelers are becoming more discerning and they are seeking value, personalization and a positive experience.
According to the Global Business Travel Association (GBTA) their latest forecast indicates an accelerated return of business travel to pre- pandemic spending levels sooner than anticipated as well as growth ahead in the coming years. Business travel spending is a key indicator, but how travel volumes will continue to rebound is yet to be seen. Factors that will impact the future growth of business travel include the increasing use of virtual meeting platforms along with remote work capabilities.
Business travelers are also more frequently blending business and personal travel than they did in 2019, with 42% adding additional leisure days to their business trips.
International travel spending has also increased and especially in 2023, however, current numbers remain lower than our 2019 activity. With strong domestic travel to our destination, Visit Anaheim is expanding our focus on our top three international markets including Canada, Mexico and Australia. These efforts will enable us to re-engage and regain our market share.
We've formed a Luxury Advisory Council to focus on our new luxury products and to define our position and marketing strategy among affluent travelers to Anaheim and Orange County. The research completed supported a unanimous decision on concept that will set the foundation for our luxury strategy moving forward, "Luxury for the Imagination." This campaign will highlight our diverse product offerings, targeting a new market segment and generating incremental business to the overall destination.
In addition, the development of our new marketing campaign was necessary as we evaluate the ongoing needs of our two key business segments, the leisure traveler and the meetings & convention planner. Through our new "HERE WE GO" campaign, we will recapture the anticipation of traveling to Anaheim and Orange County, by highlighting hidden gems -the "only in Anaheim" opportunities that encourage our guests to extend their length of stay, proving that Anaheim is the center of it all. The official launch of our "HERE WE GO" campaign began late August 2023 and will be integrated throughout the next several years, incorporating opportunities to attract every traveling audience.
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Events using the ACC with Requested Peak Room Greater or Equal to 1,000:
Events: 42
Room Nights: 545,173
Room Attendees: 665,040
• Average ADR: $237.88
EIC: $1,217,828,520.20
TOT: $20,507,319.38
Events using the ACC with Requested Peak Rooms Less than 1,000:
• Events: 32
• Room Nights: 23,435
• Room Attendees: 216,158
• Average ADR: $206.66
EIC: $154,844,770.58
TOT: $783,852.78
Citywide Site Visits: 27
San Francisco Sales Mission
• "Signature Client Event": Concert
• Presentation to Salesforce, Docusign, Informatech
Mid-Atlantic Sales Mission (DC/VA)
• "Signature Client Event" Baseball Game in DC
• Breakfast and Lunch Client Events
Midwest Sales Mission (Chicago/Milwaukee)
• "Signature Client Event" Ducks Vs. Blackhawks Game
• 2 Client Lunches, Chicago/Milwaukee
• Presentation at the American Orthopaedic Surgeons including eight various Orthopaedic Associations
Client Event "Anaheim Taste and Tour" in conjunction with the Disney Food and Wine Festival
Mid-Atlantic Sales Mission (DCA/A)
• "Signature Client Event" Baseball Game in DC
• Four additional client events in DC/MD/VA
Visit California Road Show: Denver and Seattle
CEMA Summit - Keynote Sponsor with Presentation
Maritz NEXT Conference
• Co-hosted Synchronicities Reception for Maritz Buyers IMEX America
• Hosted Client Event
AF Annual Holiday Showcase Tradeshow - Chicago
• Co-hosted Annual Synchronicities Client Dinner
PCMA Convening Leaders
• Co-hosted Annual Synchronicities Client Event
• Co-hosted Gateway Cities Client Brunch
Destination Showcase - Washington DC
Client Event in Anaheim in conjunction with the Disney Food and Wine Festival PCMA Educon
• Co-hosted Synchronicities Client Event
Convention Sales
Visit Anaheim expanded our customer reach within the convention and meetings markets through participation in industry events and targeted efforts in key markets with the support ofTID Funds. In addition, TID funds assisted us in closing short- term and future business as the convention team was able to offer additional funds to attract groups and be more competitive in the market and within our comp set.
Visit Anaheim with our local partners hosted customer events and strategic events with industry conventions and in-market sales missions targeting our key accounts and potential customers.
In August a new Director, Convention Sales position was added in the Mid-Atlantic market to increase our market share of the association business in DC/Maryland/ Virginia while developing the growing corporate sector in Virginia. In December 2022, we replaced two positions, Convention Sales, Director, Northwest Region and Convention Sales Director, Southern Region.
Although there were changes to the team, we confirmed 16 city-wide events and 10 mini-wide events with a total economic impact of $622,573,885 between January 1, 2023-June 30, 2023. Convention Sales is also on track to exceed our 2023 calendar year end goals.
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Group Cancellations
Convention Sales
(July 1, 2022-June 30, 2023)
CITYWIDE
Number of Events Cancelled:
V2
Total Attendees:
V 18,000
Number of Room Nights:
^ 24,666
EIC:
^$11,732,311
TOT:
$729,250
Source: Simpleview
NON-CH-YWIDE
Number of Events Cancelled:
T2
Total Attendees:
V 38,000
Number of Room Nights:
^ 25,805
EIC:
V $10,831,112
TOT:
^ $886,402s^f^
fel
Consumed ACC Business
Convention Sales
(July 1, 2022-June 30, 2023)
crm/viDE
Number of Events:
38 Total Attendees:
580,440
Number of Room Nights:
528,363
EIC:_
$1,154,571,426
TOT:
$19,114,588
Source: Simpleview
NON-CITfWIDE
Number of Events:
Al3
Total Attendees:
77,600
Number of Room Nights:
11,548
EIC:
$114,856,610
TOT
$383,405
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visit
Convention Sales
ndustry Events
To increase visibility and educate our customers and potential clients on the exciting things happening in Anaheim, The Convention Sales Team continued to participate, exhibit and sponsor industry events.
Below are a few of the major events the team participated in from July 2022 - June 2023:
2022
Destination Showcase DC
PCMA Visionary Awards
Maritz NEXT Conference
PCMA Partners Conference
CEIR Predict Conference
IMEX America
• IAEE Expo! Expo!
• American Express Showcase
• Association Forum Holiday Showcase
2023
PCMA Convening Leaders
Destinations International Sales & Service Summit
• Visit California Northwest Road Show
• CEMA Summit
• AMPS Golf Tournament Sponsor
IAEE Women's Leadership Forum
• PCMA EDUCON
• PCMA Philadelphia Trade Show
Convention Sales
Customer Events/Sales Missions
The sales team coordinated customer events and in-market sales missions to solidify relationships with our clients and inform them of all the new developments happening in the destination. Below are some of the events that occurred July 2022 - June 2023. 2022 2023
• Mid Atlantic Sales Mission - • Gateway Cities Brunch at Convening Leaders DC/MD/VA • Synchronicities Client Reception at Convening Leaders • Synchronicities Holiday • Midwest Sales Mission in Chicago and Milwaukee Dinner in Chicago • Participated in VA Tourism Angels Spring Training Event • MPI Georgia Southeast Spring Summit
• Synchronicities Client Dinner in Atlanta
• Southern California "Taste and Tour" Client Event in Anaheim • Mid-Attantic Sales Mission - DC/MDA/A
• Sponsor of Major American Trade Show Organizers reception in Anaheim Hosted Marquis Events in Anaheim
Southern California "Taste and Tour" Client Event in Anaheim Sponsor of MATSO (Major American Trade Show Organizers) reception in Anaheim • Hosted NAMM Reception during the NAMM Convention in April, 2023 The Citywide Team will continue to focus on booking "A-Rated" business which has a mix of guest rooms to drive TOT for the City of Anaheim as well as being profitable for the Anaheim Convention Center in both Rental, Food & Beverage and ancillary spend.
Association business will be our base with an emphasis on tradeshow and corporate segments.
The team will add a Convention Sales and Business Development Manager (CSBDM) in Q1 who will increase the "mini-wide" segment (those groups under 1,000 rooms peak at published CC rates within 12-18 months of arrival). This will give the Convention Sales Directors more time to target and close citywide events with a higher EIC to the City of Anaheim. The CSBDM will also focus on uncovering new business opportunities for the Citywide Team primarily from the trade show market then expanding into corporate and eventually association.
Visit Anaheim will continue to allocate TID funds to offset Convention Center rental and present comprehensive proposals that will compete with our comp set of cities. In addition, closing incentives will be offered when necessary. We will also work in conjunction with VA Destination Services and the ACC team to produce a comprehensive post-convention report for our clients.
This will add value to our proposals and assist in closing business.
Industry Events:
• PCMA Convening Leaders
• We Love New York Day (NYSAE) and Northeast CVB Event
• Conference Direct Event (2 events in 2024)
• Maritz Activate and Elevate Events
• Destination Celebration
• PCMA/Destination Showcase/IAEE Women's Forum in DC
• FICP Education Forum and Annual Conference
• PCMAEducon
• ASAE Annual Meeting (Sponsorship Only, no booth unless with Visit California) • M & IW Summit Chicago
• CEMA Summit
• Trade Show Executives Gold 100
• ASAE Summit Awards Dinner
• PCMA Partner Summit
• IMEXAmericas
• National Coalition of Black Meeting Planners
• Holiday Showcase Chicago
• IAEE Expo! Expo!
• Attend all local "in-market" events for PCMA, ASAE, AMPS, CEMA, MPI Client Events:
• Pre-PCMA CL Customer Site Visit (Familiarization Trip, targeting approximately 15-20 clients) • Gateway Cities Brunch/Client Event at Convening Leaders, IMEX and ASAE • Synchronicities Reception at Convening Leaders
• Visit California Road Shows (two per year)
• Chicago Sales Mission (March) Ducks Vs. Blackhawks Customer Event and two-three additional customer events • Sales Missions in: DC/VA/MD, Northwest (SFR), Dallas), SFR, East Coast • Small in-market client events in partnership with Synchronicities or Hilton/Marriott NSO's • IMEX Client Event
• Participation in "Destination Reps" events in all markets • Holiday Showcase Synchronicities Dinner
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Visit
2024 Convention Goals
Business Objecth/e:
Filling short-term business 2024-2026 with an emphasis on 2025 which is a need year.
Increase economic Impact Target "A Rated" business that brings both rooms and F&B revenue for the ACC and hotels Increase economic Impact by layering groups, particularly overmove-in days, and decreasing move-In time for large events Exclude Pandemic Target large events into the future 2028 and beyond with an emphasis on multi-year opportunities 2019
Booklnf*
50 $1,403,043,436
u
6 33
31 20
37 225
405
%Chg
-4%
-11%
%ofTotal
22%
12%
66%
62%
11%
23%
55%
%Chg
10%
Pandemic 3/2020
2010
Booklet •
32 $1,389,130,342
7 4
21 24
12 17
136
225
KChg
-36%
-1%
KofTota
22%
13%
66%
75%
-40%
-54%
-40%
XChg
-44%
Pandemlc 2021
2021
Boaklnr*
32 $724,346,959
2 8
22 25
10 24
116
226
%chg
ox
-48%
XofTota
6%
25%
69%
78%
-17%
41%
-15%
%Chg
0%
2022
Booklngi •
45 $1,167,953,283
6 10
29 33
20 31
160
357
%0ig
41%
61%
XofTota
13%
22%
64%
73X
100%
29%
38%
XChg
58%
2023
Booklnn*
51 $1,400,000,000
10 8
33 33
28 35
157
394
%Chg
13X
20%
XofTota
20%
16%
65%
65%
40%
13%
-2%
%Chg
10%
Year
SYurAvi
Bookln»«
49.4 $1,038,128,686
6.6 9.8
33.0 0.0
31.8 11.6
30.0 399.2
363.8
APPROVED GOALS
METRIC
»Booklnf
CROSSOVER GOA1S
>= 5,000 Peak
3,000-4,999 Peak
1,000-2,999 Peak
:Y 2023- 20246(0-3 YRS
A" Rated Bookings
Bookings < 1,000 Peak
Leads <,1000 PEAK
L««dl>, 1000 PEAK:
ZOZ4GOAU
Target
50 $1,450,000,000
7 10
33 33
24 35
165
375
Stretch
53 $1,600,000,000
g
11 34
35 16
40 195
390
TARGET K
chgvs.
2019
0%
3%
-36%
67%
OK
6%
20%
-5%
-27%
-7K
STRETCHK
ch»v«.
2019
6%
14%
-27%
83%
M
13%
30%
a%
-13%
-4%
Schgvs.Btit
Resute
Year
2% 2018
1% 2018
-27% 2019
-21% 2018
-11% 2017
3% 2018
30% 2019
8% 2019
-23% 2017
•4K 1019
r'V'1
^visil
Meeting Sales
From July through December 2022, The Meeting Sales Team focus was to be present and visible in market with meeting planners in order to maintain top of mind presence which would convert into generating leads and new business for our partner hotels. Post pandemic, self contained meetings were minimal and slow returning, due to the use of technology as well as hybrid work.
We also created and promoted a "Meetings Sweepstakes" to generate leads for our TID partner hotels that would in turn contribute towards Economic Impact. The Sweepstakes terms were as follows:
Submit an RFP for a minimum of 50 rooms on peak (where no Convention Center space is needed) by December 31, 2022, and you will be entered for a chance to win 80,000 Milton Honors or 120,000 Marriott Bonvoy Points of your choice. 80,000 Hilton Honors Points are valued at $800.00, and 120,000 Marriott Bonvoy Points are valued at $1,000.00.
For third quarter June - September 2022, the sweepstakes generated 219 leads and for fourth quarter, October - December 2022, the sweepstakes generated 189 leads.
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Meeting Sales
Through TID funding, the Meeting Sales Team was able to participate in the following tradeshows and conferences:
• Meetings Today Live - Denver CO
• Smart Meetings 1 Day Regional - Northern CA
• Connect Marketplace - Detroit, Ml
• Luxury Meetings - Silicon Valley
Luxury Meetings - Seattle, WA
Smart Meetings - Washington DC
Luxury Meetings - Dallas, TX
I M EX America - Las Vegas, NV
• Luxury Meetings - San Diego, CA
Luxury Meetings - Orange County, CA
Luxury Meetings - Los Angeles, CA
Connect West - San Francisco, CA
• Connect DC Marketplace - Washington DC
• Smart Meetings 3 Day - Ventura, CA
SITE Holiday Event - San Diego
CalSAE Seasonal Spectacular - Sacramento, CA
In-person sales calls were facilitated in:
• San Diego, CA
• Sacramento, CA
Minneapolis, MN
• Orange County, CA
• Phoenix, AZ
Hosted Client Events included:
• Angels Game, joint program with Visit Huntington Beach • Destination Celebration - Minneapolis, MN
• Visit CA Texas Roadshow
Meeting Sales Team and Convention Sales Team collaboration also included:
• DC Area Leadership Sales Missions
• Association Forum Holiday Showcase - Chicago, IL
• Synchronicities Holiday Dinner - Chicago, IL
• DC CVB Reps Holiday Event - Washington, DC
July - December 2022 Results
For Third Quarter, the Meeting Sales Team was able to
generate a total of 264 leads, 252 of those leads were new business. The team had a 18.08% conversion rate and
booked $7,211,709.00 in Economic Impact.
For Fourth Quarter, the Meeting Sales Team was able to
generate a total of 238 leads, 221 of those leads were new business. The team had a 17.97% conversion rate and
booked $ 30,061,467.00 in Economic Impact.
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January - June 2023
Meeting Sales
The Meeting Sales Teams efforts from January - June 2023, through TID funding, the Meeting Sales Team was able to participate in the following tradeshows and conferences:
Corporate Express - Tucson, AZ
Independent Planner Educational Conference (IPEC) -
Memphis, TN
Luxury Meetings - Dallas, TX
Luxury Meetings -Houston, TX
SITE Global Conference - New York City, NY
Meetings Industry Council (MIC) Colorado - Denver, CO
Smart Meetings 1 Day Regional -Arlington, TX
Connect Marketplace - Las Vegas, NV
HelmsBriscoe ABC - Denver, CO
MPI So Cal Chapter WeCon- Palm Springs, CA
MPI Nor Cal NACE - Oakland, CA
In-person sales calls were facilitated in:
• Scottsdale/Phoenix, AZ
• Sacramento, CA
• Denver, CO
• Kansas City, MO
• Minneapolis, MN
• Kansas City, KS
• San Diego, CA
Hosted Client Events included:
• Denver, CO
• Destination Celebration - Kansas City, MO
• Destination Celebration DM0 Client Event -
Minneapolis, MN
• Visit California Northwest Roadshow - Denver, CO &
Seattle, WA
• California DM0 Alliance Client Event - Los Angeles, CA • Prestige Meetings - Denver, CO & Seattle, WA
Meeting Sales Team and Convention Sales Team
collaboration also included:
• Ducks Vs. Blackhawks Client Event /Mission
• Angels Spring Training - Tempe, AZ
• Destination Showcase - Washington, DC
• PCMA Visionary Awards - Washington, DC
• New Jersey MPI MEETS - Atlantic City, NJ
• DC/Mid-Atlantic "Anaheim Customer Updates" Week -
DC, Maryland, VA
• SoCal Sales Mission-Anaheim .^f^
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Meeting Sales
January - June 2023 Results
For First Quarter, the Meeting Sales Team was able to generate a total of 318 leads, 306 of those leads were new business. The team had a 18.47% conversion rate and booked $9,744,755 in Economic Impact.
For Second Quarter, the Meeting Sales Team was able to
generate a total of 329 leads, 320 of those leads were new business. The team had a 18.59% conversion rate and
booked $32,870,263 in Economic Impact.
To date, the Meeting Sales Team exceeded mid-year goals and the team is ahead of pace in leads and new bookings as well as on target to achieve both Conversion and Economic Impact Goals for the end of 2023, despite being short a sales manager in the Midwest.
Group Cancellations
Meeting Sales
(July 1, 2022-June 30, 2023)
Number of Events Cancelled: EIC:
V1 V $4,160,856
Total Attendees: TOT:
V 4,000 V $1,758,493
Number of Room Nights:
T 3,060
The above groups were confirmed for this year but have since cancelled or postponed. .<?,•, t'^
Source: Simpleview
Opportunities Lost
Meeting Sales
(July 1, 2022-June 30, 2023)
Number of Opportunities Lost:
794
Total Attendees:
391,833
Number of Room Nights:
774,506
The above groups were opportunities that were lost or put on hold until further notice. 'There are no EIC totals for "Lost." EIC is only calculated after a group turns definite and lost opportunities never have a definite status. '•^ " •-', ',
Source: Simpleview /I'visii
New Group Bookings
Meeting Sales
(July 1, 2022-June 30, 2023)
Number of New Bookings: EIC:
142 A $79,888,193.99
Total Attendees: TOT:
50,442 A $2,581,216
Number of Room Nights:
73,379
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Source: Simpleview
Meetings & Conventions Campaign
Objective
Drive traffic to the RFP microsite. To educate
planners to gain leads and provide economic
impact to the destination.
Target Audience
Meeting & Convention Planners
Geography
National
Budget & Timing
135KNet
"' 1'1'. ;':' ' ! I -; -11.'.
Timeline
May 23, 2022 - December 31,2022
Measurement
RFP Submissions and Sessions + CPS
Programmatic
Sojern: Display, Native, and Video
Paid Search
Google
Trade
Smart Meetings, Meetings Today WSiShwf
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JUL-DEC 2022I M&C Campaign
Key Findings
• Trade partner's top digital product, lead generation, provided more qualified audience to VA website
• Focus on Programmatic advertising drove more traffic to VA website • Paid Search helped capture audiences at every stage, during research and consideration, as well as sales ready leads.
• Smart Meetings strongest open rate in edrip campaign
• Meetings Today delivered 1 ,700 opt in email for VA sales team • Paid search was a very valuable tactic for driving new leads in California and out of state markets researching convention center spaces and CA conference facilities, leading to 140 clicks to Cvent and 84 sign-ups from leads requesting more information.
JUL-DEC 2022 |M&C Campaign
Overall Results
• 39,203 sessions
• 6,469,201 total impressions
• $3.24 cost per session
• Sojern Results
• 4,430 total events booked
• 819 total hotel night stays
• 4,896 total travelers
• $786 average spend per traveler
• Smart Meetings
• Open rate avg; August 20.64%;
November 21.81%
• Top performing banner unit:
728 x 90 (4.8% CTR)
• Drove most traffic to website:
11,006 sessions
Meetings Today
• Engaged audience of over 114,000 unique
meeting planners across all channels, Meetings
• Today is the #1 choice for travel suppliers
• Delivered over 1700 Opt In email addresses to
to Visit Anaheim Meetings & Conventions
Paid Search
• Paid search did an excellent job of driving RFPs
and interest list subscribers, bringing in 85% of
all landing page clicks to Cvent during the
campaign duration.
• The Avg. CPC across paid search campaigns
was 40% lower than the industry average of
$2.69, while the CTR was 81 % higher than the
industry benchmark of 4.68%.
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Objective
Increase leads and RFPs for Meetings
Target Audience
Meeting & Convention Planners
Geography
National
Budget & Timing
375K
• 200K through June 30th includes Visit California
match funds
• Required trackability to provide ROAs
• 175K for second half of 2023
Timeline
January 2023 - June 2023
Measurement
RFP Submissions and Sessions + CPS
sii|/ a
MAY-JUN 2023 | M&C Campaign
24.1 million Impressions 33.3K Sessions 657 Cvent Clicks Partner
Zeta Global
Zeta Global
Meetings Today
ePro'
Linkedln
Googie
Unit
Audio
Standard Display
Leaderboard
Dedicated Email
Social
Image/Carousel
Search
Impressions
123,697
8,053,244
149,292
81,003
786,573
24,314
Clicks
115
21,296
275
1,165
1,647
1,228
CTR
0.09%
0.26%
0.18%
1.44%.
0.21%
5.05%
Costs
$1,979.16
$40,687.86
$4,000.00
$10,125.00
$9,615.61
$4,501.19
Sessions
98 13,046
352
62 670
1,172
Leads
0 69
0 0
3 17
CP Session
$20.20
$3.12
$11.36
$163.31
$14.35
$3.84
Benchmark
CTR
0.01%
0.08%
0.08%
1%-1.8%
0.44%
NA
Misc.
Open Rate: 38% /
Cost Per: $.33
Cost per
Engagement: $5.54
9,218,123 25,726 0.28% $70,908.82 15,400 89 $4.60
JAN-JUN 2023 | M&C Campaign
Zeta Global
o Rich Media, Audio, and Standard
Display
Meetings Today
o Leaderboard and Spotlight eNews Ads
o Email drip campaign earned 868 Leads
o Encountered tracking issues - providing
100K impressions to make up for errors
Smart Meetings
o Demand Gen
o Added Value
• Smart Stars Winner's Listing Profile
• 90k Print impressions
- 45k Digital impressions
Linkedln
o Single image / Carousel and Demand
Gen Booking Document posts
ePro
o Dedicated email
Google
o SEM Adserving
Greenspring eBlast
o 489 clicks to CVENT
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M&C Campaign
Group Cancelations
• Number of events cancelled: 15
• Total Attendees: 60,000
• Number of Room nights: 53,531
• EIC: $26,724,280
• TOT: $1,758,493
Opportunities Lost
• Opportunities lost: 1,642
• Total attendees: 3,543,903
• Number of room nights: 5,857,896
Group Re-Bookings
• 0 events re-booked
• 0 total attendees
• 0 number of room nights
• $OEIC
• $0 TOT
New Group Bookings
• 271 new bookings
• 1,2042,720. Total attendees
• $1,502,759,922 EIC
• $22,115 253 TOT
M&C Campaign
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CEMA Summit
Maritz NEXT Conference
PCMA Philadelphia Trade Show
ASAE Summer Awards Event
IMEX America
Association Forum Holiday Showcase
IAEE Expo! Expo!
American Express Showcase
Mid Atlantic Sales Mission - DC/MDA/A
Synchronicities Holiday Dinner in Chicago
San Diego Sales Calls
Angels Client Event
Sacramento Sales Calls
Arizona Sales Calls
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M&C Campaign
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Convening Leaders
Destinations International Sales & Service Summit
Destination Showcase DC
IAEE Women's Leadership Forum
Visit California Northwest Road Show
PCMA Visionary Awards
PCMA Partners Conference
AMPS Golf Tournament Sponsor
PCMA Educon
Gateway Cities Brunch at Convening Leaders
Synchronicities Client Reception at Convening
Leaders
Midwest Sales Mission in Chicago and Milwaukee
Participated in VA Tourism Angels Spring Training Event MPI Georgia Southeast Spring Summit
Synchronicities Client Dinner in Atlanta
Southern California "Taste and Tour" Client Event in
Anaheim
Mid-Atlantic Sales Mission - DC/MD/VA
Sponsor of MATSO (Major American Trade Show
Organizers) reception in Anaheim
Arizona Sales Calls
Sacramento Sales Calls
San Diego Sales Calls
Minneapolis, MN, & Kansas City, KC Sales Calls
CA DM0 alliance Customer Event
M&C Campaign
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^,,.7 3>, 1«( 'W1 |''i tl i'~v'::'| \.: "\ •'•••,:•' •••-•»- '1 .-• 92 Newsletters sent per sales manager
5,057 recipients each eblast
22,506 successful deliveries
24.58% open rate
visit If 9
For 2024, the Meeting Sales team will continue to focus on generating leads with an emphasis on new business. We will be attending tradeshows with corporate planners in the Automotive, Technology, Financial, Bio-tech, Pharmaceutical, Insurance and Incentive market segments, as these groups tend to generate high yield business that our hotel partners ae looking for. We will continue to maintain our Local, State, National, and International Association and Government accounts as well.
Tentative tradeshows that we are planning on participating in are:
• Northstar IPEC Independent Planner Education Conference - Greenville, S.C.
• Meeting Professionals International Northern California Chapter ACE - Bay Area
• Pharma Forum - Tampa, FL
• Destination Celebration
• Global Meetings Incentive Travel Executives - Orlando, FL • Meetings Today - San Antonio TX
• Northstar Incentive Live - Las Vegas, CA
• Meeting Professionals International Southern California Chapter WECON - Newport Beach, CA
• Conference Direct Annual Partner Meeting - Arlington, TX • HelmsBriscoe ABC- Las Vegas, NV
• Connect Marketplace - Milwaukee, Wisconsin
Prestige Meetings - Salt Lake City, UT
SITE Incentive Summit Americas (ISA) - St. John's, NL, Canada Cvent Connect - San Antonio, TX
Meetings Today - Boise, ID
Conference Direct CDX - Portland, OR
HPN Annual Partner Conference - Houston, TX
Destination California
IMEX America - Las Vegas, NV
FICP Annual Conference - Denver, CO
Connect DC Marketplace
Connect West - Bay Area
AM EX Interaction] - TBD
SITE Holiday Event - San Diego
CalSAE Seasonal Spectacular- Sacramento, CA
2024 Meetings Goals
iMEETINGS;
Tentatlves;
NEW Business Tentatlves:
Conversion Rate:
Def, Economic Impact;
FTE Count
201!
Actual
1,341
1,167
25.0%
$164,527,512
4 %Chg
5%
8%
-2.0%
8%
2021
Actual
582
519
18.3%
$78,615,355
2.5 %Chg
-57%
-56%
-6.7%
-52%
202:
ACTUAL
589
546
14,6%
$58,643,016
2.5 %Chg
1%
5%
-3.7%
-25%
2022
Actual
929
878
17.8%
$80,086,732
4 XChg
58%
61%
3.2%
37%
2023
YTD
1,060
1,017
18,4%
$81,114,331
3 %Chg
14%
16%
0.5%
1%
APPROVED GOALS
METRICS
Leads:
NEW BIZ
Conversion Rate:
Def. Economic Impact
2024 G
Target (5% increase from
2019,2022,2023 year
average. Conversion Is flat
& Ells the 2023 stretch)
1,110
1,068
19%
$88,158,761
IALS
Stretch (3%
Increase over
Target)
1,143
1,100
2.1%
$90,803,523
TARGET %
chg vs. 20191
-17%
-8%
-24%
-46%
STRETCH %
chg vs. 2019
-.25%
-6%
-16%
-45%
% chg vs. Best Results
Year
-15% 2019
-6% 2019
-46.2% 2016
-45% 2019
5FTE
-"I"
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visit
The Orange County Sports
Commission, OCSC was tasked
with rebuilding sports tourism and
evet marketing to similar pre-
pandemic levels. Goals were set
based on bookings, leads, and
economic impact. Total bookings
and leads were comparable to 2019,
the best year on record since Visit
Anaheim started tracking sports.
TEAM GOALS & METRICS
OCSC WAS TASKED WITH REBUILDING THE SPORTS TOURISM AND
EVENTS MARKETING IN 2022, TO SIMILAR LEVELS PRE-PANDEMIC. GOALS WERE SET BASED ON BOOKINGS, LEADS, AND ECONOMIC IMPACT. TOTAL BOOKINGS AND LEADS WERE COMPARABLE TO 2019, THE BEST YEAR ON RECORD SINCE VISIT ANAHEIM STARTING TRACKING SPORTS.
# OF BOOKINGS YTD
PRIOR YEAR - 50
YOY% = 48% increase
ANNUAL TARGET =65
STRETCH BOOKINGS
PRIOR YEAR = 28
YOY%-164%
ANNUAL TARGET - 74
CONVENTION BOOKINGS YTD
PRIOR YEAR = 3
YOY% = 67%
ANNUAL TARGET =4
STRETCH CONVENTION BOOKINGS YTD
PRIOR YEAR = 3
YOY% = 67%
ANNUAL TARGET = 5
CONVENTION LEADS YTD
PRIOR YEAR ==164
YOY% = 7.3% increase
ANNUAL TARGET - 4
CONVENTION BOOKINGS YTD
PRIOR YEAR = 3
YOY% = 67%
ANNUAL TARGET = 4
ECONOMIC IMPACT YTD
PRIOR YEAR = $118,569,783.26
YOY% = 27.77% increase
ANNUAL TARGET = $175,500,000
STRETCH ECONOMIC IMPACT YTD
PRIOR YEAR =$63,126,930
YOY%=178%
ANNUAL TARGET = $190,200,000
Orange County Sports Commission
EVENT PARTICIPATION
July - Dec. 2022
• San Clemente Cup
• OverWatch League Grand Finals
• ISA World Surf Games
Jan. - Jun. 2023
• SCVA Boy's Invitational
• United Spirit Association Spirit Nationals
• National Collegiate Roller Hockey
Championships
Major Event Recap
United Spirit Association Chipotle USA Hockey Youth Tier Spirit Nationals 18U National Championships
Anaheim Irvine
February 24-27 March 31 - April 4
Economic Impact: $10,762,975 Economic Impact: $7,558,767 Attendees: 22,800 Attendees: 2,430
San Clemente Cup ISA World Surf Games OverWatch League
San Clemente, Dana Point, Mission Viejo Huntington Beach Grand Finals August 5-7 September 16-24 Anaheim
Economic Impact: $1,708,709 Economic Impact: $356,137 November 5 -6 Attendees: 10,000 Attendees: 3,000 Economic Impact: $4,519,929 Attendees: 22,343
In 2024, the Orange County Sports Commission will include advocating, meeting with right holders at tradeshows, expanding both destination site tours and event visits. Three future events that will require increased effort and momentum for their bid process include; Volleyball Nations League Finals, NCAA Women's Volleyball Final Four, and World Gymnastics Championships.
Volleyball Nations League Finals 2025/2026/2027 July
Coming off a successful 2023 event held in the ACC Arena, the Volleyball Nations League (VNL) wants to continue to build its presence in Anaheim & OC. VNL sold 30,000 tickets for a preliminary men's pool phase of the event in July 2023. This reflects an unusually high number that emphasizes the value of the local market. The Finals of this competition provides a bigger opportunity that would draw more fans, better teams, and larger broadcast exposure. The Honda Center would need to be the host venue. The impact to the destination would include 40,000 attendees, 5,000 room nights, 5 days, internationally broadcasted by 27 broadcasters, and streamed to over 1 M on VBTV worldwide.
NCAA Women's Volleyball Final Four 2026/2027 mid/late December OCSC is partnering with the Honda Center and the Big West Conference to bid on the 2026 or 2027 NCAA Women's Volleyball Final Four. The bid proposal is due in 2024 and will be awarded later in the year. This represents the top women's collegiate teams (in the nation) coming to our destination. Additionally, it would include several hours of live ESPN broadcasting, with over 1M viewers nationwide. This event would be held prior to the LA28 Olympics volleyball event at the Honda Center. It builds the foundation in the local community for engagement and investment in the sport. Thereafter, hosting more top-tier volleyball events each year would follow. An estimated $150K - $200K would need to be invested as the "Host City" in partnership with the Honda Center contributing an equivalent or higher investment. The impact of this event would bring 35,000 attendees, 7,000 room nights over 5 days, with a convention and competition between the ACC & Honda Center and 1 M ESPN broadcast viewers to our destination.
World Gymnastics Championships 2027/2028 late August early Sept USA Gymnastics has expressed interest in working with OCSC to secure the World Gymnastics Championship in 2027 or 2028. In addition, Anaheim's proximity to the nearby LA28 Games, has drawn attention and the World Championships have inquired about being in the market prior to the Games to build its brand. Anaheim hosted this same event in 2023 at the Honda Center. It was the last time it was in the US. 1_A proper has no interest in hosting because of the lack of availability of its Arenas and over saturation. This Championship event attracts 700 gymnasts, 35,000 attendees, 8,600 room nights over 5 days and includes international broadcast to 70 countries.
2024 Sports Goals
SPORTS
» Bookings:
Convent ton Bookings
Economk Impact:
Tentatives;
2023
Projected
92 4
$236,200,000
201
%Chg
24%
0%
26%
16%
5 YearAva
Actual*
61 7
$210,328,799
102
APPROVED GOALS
METRICS
tt Bookings:
Conventun Bookings
Economk Impact:
Tentatives:
Media Impresstons
2024 GOALS
Target
90 4
$200,388.000
196
SOmillion impressions
Stretch
55 5
$206,388.000
204
75million impressions
TARGET Kchg
vs. 2019
22%
-20%
-9%
44%
STRETCH % dig
vs.2019
28%
0%
-6%
50%
%chgvs.B»stR»suhs
Year
28% 2019
-50% 2016
-6% 2019
50962019