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item 15 Approval of an agreement with Graffiti Protective Coatings Inc., for citywide graffiti removal services. (Cost: $291,471.30)(Action Item)

Garden Grove City Council
November 12, 2025

Document
item 15 Approval of an agreement with Graffiti Protective Coatings Inc., for citywide graffiti removal services. (Cost: $291,471.30)(Action Item)
Meeting
November 12, 2025
Body
Garden Grove City Council
Original file
10.0 MB
Text extracted from the city's file for reading and search. Open the original on agendasuite.org. That file is the official record.

FITI PROTECTIVE COATINGS
GRAFFITI PROTECTIVE COATINGS, INC.

PROPOSAL

FOR CITYWIDE GRAFFITI ABATEMENT SERVICES
Qualifications
Company Information
Graffiti Protective Coatings, Inc. (GPC), a California corporation, is a graffiti abatement company created in 1991 that has been providing graffiti removal services to the City of Garden Grove for the past 17 years. The founders of GPC, who were students at University of Southern California, had researched and improved upon various graffiti removal techniques and products from around the world after having created an award-winning business plan for an entrepreneur class. GPC was then created and the University became the company's first significant client. After just one year GPC had saved the University over $100,000 (50% cost reduction), dramatically improved the appearance of the campus, and gained credibility for the start-up company. GPC's contract with the University is still in place after 34 years and has been expanded many times.

The company centered on a formula of constant research and development in techniques, equipment, and products as well as a highly skilled well paid labor force of problem-solving, ever improving, and self-motivated individuals. GPC has stayed true to its business plan. Its products, equipment, and techniques are the most advanced in the industry. Staff expertise, consistency, and professionalism continue to grow.

GPC and its related companies have over 1,000 public and private clients and presently clean over 500,000 locations and 16,000,000 square feet of graffiti annually in three states. Required California State Contractor's License number is 672447, consisting of a C-33 and D-38.

GPC's equipment set-up is designed exclusively for graffiti abatement. GPC's proprietary methods and products are vastly superior to all industry standards. Field staff is trained thoroughly in all graffiti removal techniques and situations. Office staff customizes and develops sophisticated yet user-friendly data compilation for the customers. Management understands communication, priorities, follow through, and the importance of exceeding the customer's expectations.

GPC has extensive dealings with large government agencies and understands processes, procedures, work volume, documentation, and invoicing requirements associated with these customers. GPC can handle graffiti contracts of all sizes. 4624 E. Florence Ave.

Bell, CA 90201
Pri: (920) 464-4472
Fax: (323) 656-3579
LICENSE NO. 5724-17

CTIVE COATINGS
GPC has three types of clients for graffiti abatement. These include municipalities, government agencies, and private customers.

GPC can remove graffiti from any surface leaving no trace of graffiti, and our skilled and efficient personnel can perform these tasks at an extremely fast speed.

GPC standards include 24 hour 7 day a week availability, 98% minimum color match quality, I hour or less response to emergency service requests, proactive zero-tolerance patrols, and always exceeding the specifications of the scope of work.

GPC is available to City of Garden Grove (City) staff 24 hours a day, seven days week. GPC also understands priorities and will continue to work seamlessly with City staff and City Project Manager (CPM).

GPC's services will benefit the City of Garden Grove in the following areas:

Experience
GPC has been successfully providing graffiti abatement services to agencies including Garden Grove or larger. GPC understands the financial, management, and staff requirements to make this project successful.

Equipment
GPC currently possesses all the equipment needed for this project. The equipment is customized and designed specifically for graffiti abatement methods and techniques as called for in this RFP.

Staff
GPC staff are well qualified and experienced in graffiti removal. Staff understands the expectations of their contracts and will seek to not only meet but also exceed those expectations.

Techniques
GPC has created and mastered the methods and techniques of professional graffiti removal. GPC defines professional graffiti abatement as removal that leave no traces of past vandalism.

Documentation
GPC understands the City's documentation requirements for this contract. GPC is offering its App-Order system and staff to the City so that it can monitor, input, and retrieve work orders with photos over the web in real-time. App-Order communicates real-time via web services with the City of Garden Grove's work order management and law enforcement database.

Communication
GPC is available to the City staff 24 hours a day, seven days week. GPC also understands priorities and will work seamlessly with City staff. 4624 E Florence Ave.

Ball, CA 9020!
Pr: (323) 4644472
Fox: (323) 656-3579
LICENSE NO. 5734-17

RUE ROTECTIVE COATINGS
Consistency
GPC provides reliable competent service on every work order that it completes.

GPC staff all understand that one poorly completed work order can jeopardize the reputation and customer trust that can sometimes take years to develop.

There is no better indicator of future success than past performance, and GPC stands behind its 34-year history of providing exceptional service and workmanship in the field of graffiti abatement, as well as its success in the City's initial pilot program and the recent 12 consecutive years of contracts with the City of Garden Grove.

Work Plan/ Technical Description
Overview
The keys to a successful graffiti removal program are fast response, removal of all graffiti, and removal methods that leave no traces that the graffiti ever existed.

Graffiti breeds more graffiti, and fast professional removal will allow to the City of Garden Grove to control this problem. Graffiti Protective Coatings, Inc. specializes in these services with its "Zero-Tolerance Program". Under GPC's proven program each technician is fully equipped and trained to remove all graffiti.

BERCie Deral arough and coked i grate at singer tested of the pay. removed no matter how small including but not limited to: all streets, sidewalks, private (as requested) and city owned property, parks, civic center, upper-level locations, and all objects in the City Right of Way.

Schedule of work (days, times, etc.)
GPC is planning a schedule of two trucks weekdays for a minimum of 2 full-time trucks exclusive to the City of Garden Grove. Each truck will then provide weekend service with 1 truck assigned to Saturday and one truck assigned to Sunday. Therefore, each truck will service the City six days per week. Special Event work will also be scheduled.

Identification of Work
GPC will be responding to City staff requests, hotline calls, and proactive patrols of areas assigned by City staff. GPC will meet with City staff as requested to discuss work orders, schedules, and areas to be maintained 4624 E Florence Ave Assignment of Work
Bell CA 90201
Pt: (325, 4044472
Fax (323) 656-3579
LICENSE NO. 672.47
GPC prefers to put technicians in their own exclusive and specific City/zone.

Technicians that are experts in their assigned geographic area gain efficiencies of drive time creating faster response times; more specific knowledge of neighborhoods, "hot spots", and color matches creating better consistency; and the technicians are more accountable for the appearance of their City/zone creating higher quality. GPC will provide the City its App-Order software and a smartphone app equipped with the App-Order manager's app to City staff for instant and easy communication.

GPC will first check the graffiti hotline and complete all calls. Once all service requests have been completed, GPC will patrol target areas. These areas include but not limited to assigned parks, bike trail, Dale St., Euclid, 9th Street, Garden Grove Blvd., West St., Chapman, Lewis, Lampson, Westminister, Harbor, Trask, Orangewood, Brookhurst, Buaro, Haster, Magnolia, and West Garden Grove neighborhood. GPC will check the hotline again at 1pm and complete those calls before the end of the day.

If GPC encounters a location where a release is not on file, GPC field staff will obtain the release or leave the form at the door if no one is available to sign.

GPC's Garden Grove lead service technician, upon request, will check in with City staff at a specified time to review service requests and overall operations.

City staff can monitor and manage work orders via the web or on the provided manager's smartphone app.

GPC custom color matches all buildings to 98% or better. GPC will maintain the formulas as well as the inventory of labeled locations. Therefore, our touch-ups will always be 100% accurate. Our custom matches will include specific coatings and bases as needed for unique finishes. Many buildings are repeatedly tagged and would be damaged if quality of the removal does not account for the repeated volume, therefore GPC takes special care to properly prep all surfaces and then professionally apply only high-quality finishes. GPC will not use recycled paint on private or city owned property since it does not meet GPC or resident expectations.

Additional Work and Emergencies
GPC knows from experience with the City that it will receive special event requests and emergency calls. GPC performs these services at no additional charge.

Response Time
GPC will be available to the city 24 hours a day, 365 days a year. No matter what the Holiday or time, emergency after-hours calls will have a response time of less 4624 E. Florence Ave
Bell, CA 90201
PrE (325) 404-4472
Fax:(323) 656-3579
LICENSE No. 572.17

OTECTIVE COATINGS
than one hour. Emergency number is (323) 464-4472. GPC is able to meet this response time as it maintains a warehouse minutes away in the City of Santa Ana. 1) Emergencies- less than 60 minutes
2) Routine- clean immediately upon spotting graffiti
3) Citizen or City reported incidents- less than 1 hour from notification during normal working hours, never more than 8 working hours
Methods for removal describing materials used
-Painting
On most previously painted surfaces (with the exception of some semi-gloss, gloss, oil based, powder coated, and anti-graffiti coated surfaces), the best method of removal is to prep and repaint graffiti affected areas with exact color matches. For the few exceptions listed in parentheses above, GPC possesses a graffiti remover that erases the graffiti without damaging the finish or color of those surfaces.

The choices for applying the graffiti removal touch-up paint are brush, 6" mini roller, 9" standard roller, or airless sprayer. If the area to be painted is less than 1 square foot, most likely a brush will be used. If the area to be painted is more than 1 square foot and less than 25 square feet a mini roller will be used. If the area to be painted is over 25 square feet or is extremely porous such as certain stucco finishes or painted block walls where the roller does not easily fill the grout areas, then GPC will use an airless sprayer. If wind conditions or surroundings dictate a sprayer cannot be used, then a standard 9"roller will be used.

Preparation (prep), which includes adjacent surface protection, is vital in professional removal. Before the touch-up paint can be applied, the surface must be clean. If the graffiti is from a marker or dark spray paint on a light color, the graffiti will be "killed" with a primer. It is required to use a primer in these instances, otherwise, many rapid coats of paint will have to be applied which will lead to adhesion problems and will distort the texture of the surface.

GPC must now make the custom color of the surface. GPC will match the sheen of the surface, followed by the base, and then add colorants so that the touch-up is virtually undetectable. Once the paint is made, the formula is saved and the paint is labeled with the corresponding location. The advantage of near perfect color matches is that smaller areas can be touched up without having to paint the entire surface, creating tremendous cost savings. All GPC techs are excellent color matchers and are extensively trained at on-site color matching.

The 32 colors most frequently used will be kept in the truck, which includes the stock colors for the City of Garden Grove. GPC inventories all custom color matches. Each color is stored on racks by zone and route. GPC will maintain all color formulas and inventory at a centralized warehouse. Therefore, GPC touch- ups will always be 100% accurate. Colors not normally on the truck will be 4624 E. Florence Ave added in the morning based upon the work order locations received.

Bell, CA 90201
Рн: (323) 464-4472
Fat: (323) 656-3579
LICENSE NO 592447
GPC applies the color using its "feathering" technique with the applicators listed above. The techs are trained to apply a thin even coat while blending out all the edges. There will be no drip marks or awkward squares. Upon completion, the touch-up will not be recognizable and no one will have known that site had been vandalized.

It is important to note that GPC uses only quality paint to prevent color fading, obtain better coverage, and prevent adhesion problems.

If the tech is in the field and finds a surface where the color cannot be matched on-site to 98% or better accuracy, the tech will temporarily cover with the graffiti with the closest color and bring a small sample to the warehouse. A custom color will be made and within 24 hours the field tech will have applied the custom color using the processes already discussed.

GPC utilizes drop cloths to protect the ground and landscaping from drops or spills. If vehicles) are too close to the work area, GPC with permission from the CM, will reschedule for the most advantageous time. Techs are well trained and highly skilled which greatly limits the possibilities of adjacent surface damage.

Plastic sheeting and tape is in every truck and will be used when necessary.

Extreme care and diligence is always utilized when using airless sprayers and graffiti removers to avoid overspray of cars, personal property, and pedestrians. -Media Blasting
GPC removes graffiti from unpainted surfaces with soda blasting techniques.

These can be performed wet or dry. For wet blasting, GPC utilizes water recovery and recycling equipment. GPC possesses many water recovery units.

The units are truck mounted and designed after a much larger CALTRANS model. The units are fully automatic zero discharge-closed loop wash water recovery system. The units remove all physical particles twenty microns and larger in size as well as absorbing pers the water and returns the clean water the main water tank. Water recovery units are in compliance with current wastewater regulations and requirements.

The media used for soda blasting is baking soda. Baking soda is FDA approved, non-toxic, and contains no free silica. It is also non-sparking, non-flammable, non-hazardous, and environmentally safe.

Equipment to be provided daily within contract
GPC trucks for the City of Garden Grove will be a mix of new or late model long bed heavy duty pick-ups. All trucks are fully equipped and self-contained for all aspects of graffiti removal. Graffiti locations often require multiple techniques of 4624 E. Florence Ave
Bell, CA 90201 hot water cleaning, chemical removal, and painting. Therefore, each of our Ph: (323) 464.4472
Fox: (323) 656-3579
LICENSE NO. 0724A17
trucks are equipped with 3,000 psi 5gpm hot water pressure washers, water tanks, water recovery units, 75-gpm gas powered airless paint sprayers, ladder, baking soda blaster attachments, and pressure washer hose reels. PC's equipment is of the highest quality and all the trucks are specifically customized and designed for GPC graffiti removal techniques. GPC currently has all the equipment needed to fulfill this contract.

Mounted on the trucks are dual strobe lights and arrow sticks. Inside the trucks are caution tape, respirators, first aid kits, SDS sheets, safety equipment, and tools for repairs.

All GPC trucks for the City will always be fully equipped for all types of graffiti removal as stated above. There will be no need or delay for additional equipment.

GPC has immediate access to a bucket truck; however the need in Garden Grove for a bucket truck has been virtually non-existent.

Technology
GPC provides its App-Order system at no additional charge. This electronic work order system is a green solution to work order management. The real-time web- based software system creates tremendous efficiencies and significant cost savings for GPC and the City. The City can dispatch, route, and monitor work orders real-time via the web. The technicians can directly submit work order number, police report number, cost, surface type, street number and name, longitude and latitude, method, square footage, name and phone number of reporter, day and time job was both created and completed, and before/after photos with URLs electronically in real-time to the City. System recognizes and records the technicians name and tracks work order response times. All this data is transmitted electronically in real time to the City server through a web service.

GPC provides all software, web service, maintenance, and support at no additional cost.

Specifically, GPC's App-Order data system has been integrated with Garden Grove's data system using RESTful web services. The App-order system polls the Garden Grove system every 15 minutes and creates graffiti abatement work orders that are associated with Garden Grove graffiti tasks. When GPC work orders are closed in the field the surface, cleaning method, square footage, photos, and other requested data are transferred to the Garden Grove system in real time using the correlated task id. Exception processing has been implemented with a standard retry schedule to ensure a robust interface between the two systems that will tolerate down times of over 48 hours. Besides the City server, all of the GPC Garden Grove data is available on our secure server. This data has been indexed and faceted for high performance searching and analysis.

Included, GPC will provide the City, if requested, its own branded app on the App 4624 E. Florence Ave
Bell, CA 90201 Store and Android Marketplace that Garden Grove residents use to report graffiti Ph: (323) 464-4472
Fax: (323) 656-3579
and other issues using their smartphones. Photos and GPS data from smartphone requests electronically feed into the web-based system where it is electronically directed to GPC field staff. A seamless web link is also included that allows residents to submit their requests from the City's website. Work orders are closed electronically in real-time with corresponding electronic notification of job status sent to the resident. Features include customized electronic response to citizen requests with before and after photographs as well as a link to an electronic survey. Survey lets residents rate the quality of services provided as well as the response time. Completed surveys are electronically sent in real-time to designated City staff.

The system is role based and is user friendly. City staff can print current and real- time custom reports and graphs within seconds on-line. App-Order shows in real- time open/closed work orders, response time, billing, and reports. It also separates out costs for different surfaces, technicians, methods, and zones. Billing and reports can also be exported to excel spreadsheets in mere seconds. Law enforcement is provided passwords so they can map, search, and track vandal activity as well as get instant and real-time billing reports and photos for apprehended taggers.

All data collected in the work order system for this project is the property of the City. Many custom features can be easily added with no additional cost.

Staffing
The project manager for this contract will be Jesus Rodriguez. Jesus has been with GPC for 23 years and in the City of Garden Grove for 17 years. He is currently one of GPC's top-rated techs for the entire company and is part of GPC's management team. His standing as one of GPC's top technicians is made more impressive in that GPC is a company of highly skilled fantastic and dedicated professionals that have established GPC as "best in class" in the graffiti removal industry.

Jesus speaks fluent English and Spanish. The benefit of a small community such as Garden Grove is that almost the entire community knows GPC staff and has seen GPC working diligently over the past 17+ years. GPC staff's consistent quality, workmanship, and attention to detail have created the highest possible standards that are now the expectation. GPC statt have always treated all the residents with tremendous respect and courtesy. Residents can sense that GPC staff are seeking to make them happy and always wants to impress everyone with the quality of their work.

GPC staff's knowledge of the City is unparalleled. Staff knows City colors, City processes and procedures, hotspots, neighborhoods, etc. GPC staff is aware of all expectations and has always had excellent communication with City staff. 4624 E. Florence Ave
Bell. CA 90201
РП: (323) 404-44/2
FoLe (323) 656-3579
LICENSE No. 67724437

AFFITE PROTECTIVE COATINGS
GPC can assure the City that GPC complies with all applicable laws and regulations.

GPC's has a proprietary 100pt training program.

Key Personnel- Qualifications and Experience
Key personnel for this proposal are Carla Lenhoff, Mary Anderson, and Jesus Rodriguez. GPC has allocated some its best staff for this project. GPC also has the proper number of staff committed to this project to ensure high customer satisfaction.

Biographies:
• Carla Lenhoff- President
419 N. Larchmont Blvd. #264
Los Angeles, CA 90004
(213) 591-1153/ Fax (323) 656-3579
[email protected]
Carla is the President of the company with 33 years experience in the graffiti removal industry. Carla will be the administrative lead for the contract. Carla attended the University of Texas. Carla created the company's culture of unprecedented customer service, which she brought with her after serving as store director of Escada Corporation in Beverly Hills. Carla makes all new hires seeking people that possess the "intangibles". GPC has experienced consistent growth under her leadership, amassing diversified and loyal clientele. Carla will insure that all administrative tasks relating to this contract are seamlessly fulfilled.
• Mary Anderson- Project Administrator
419 N Larchmont Blvd. # 264
Los Angeles, CA 90004
(213) 591-1153/ Fax (323) 656-3579
[email protected]
Mary has 24 years experience in accounts receivable. She is instrumental in maintaining positive customer relations. Mary also provides analysis of App- Order data specific to account activity for invoicing. She also prepares reports for payroll staff to facilitate certified payrolls. Mary will be the daily point of contact for the contract for administrative solutions. Mary emphasizes the company's culture of unprecedented customer service. Mary understands GPC's business philosophy and goal of making GPC the apex in quality and service. 4624 E. Florence Ave
Bell, CA 90201
Pt: (323, 464447/2
Fax: (323) 656-3579
LICENSE NO GF2ALY

COXTINGS
• Jesus Rodriguez- Asst. Manager
419 N. Larchmont Blvd. #264
Los Angeles, CA 90004
(323) 464-4472/ Fax (323) 656-3579
[email protected]
Jesus has 23 years experience in graffiti removal and 17 years of experience in Garden Grove. Jesus will be the project leader for the contract, a position he has held for the past 17 years. Jesus provides a high level of workmanship and customer service. He has been the model of consistency. He is experienced with the City geography, residents, business owners, and City staff. The City cannot find a technician more proven or with a better understanding of the scope of services for this contract than Jesus. Besides Jesus' excellent workmanship, his ability to interact with the public as a representative of both GPC and the City is invaluable and was why he was chosen specifically for this project.

Pricing
Pricing is all inclusive which includes the following: daily patrol and abatement on commercial corridors 6 days per week; weekly patrol on residential streets 1 days per week; weekend sweep on key corridors; on-call response for reported graffiti as needed; private property abatement as needed; graffiti removal materials; digital documentation and weekly reporting; vehicle, equipment, fuel, and maintenance; administrative/ management and City coordination; special event or pre-event patrol and cleanup; mural/vandalized artwork cleaning; after- hours or Holiday response; additional city requested patrol areas; training or community outreach events.

All inclusive six day cost for Service Truck # 1 cost is $4,701.15 per week All inclusive six day cost for Service Truck # 2 cost is $4,701.15 per week Total All Inclusive Weekly Cost for both trucks is $9,402.30 per week, with an annual cost of $488,919.60.

Conclusion
GPC has always provided the highest quality services at low prices. GPC provides consistency and maintains the highest possible standards, exceeding and creating very high expectations.

There is no better indicator of future success than past performance. 4624 E. Florence Ave
Bell, CA 90201
Ph: (323) 464-4472
FoLe (323) 656-3579
LICENSE NO. G72AI7

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