Visit Anaheim's Annual Report Garden Grove Tourist Improvement District Since its inception in 2011, the Garden Grove Tourism Improvement District (GGTID) has consistently delivered strong returns for the City’s hotel stakeholders through its partnership with Visit Anaheim, the region’s leading tourism marketing organization. Every single year, with exception of Covid-19 pandemic years, the collaboration has demonstrated measurable value, helping to position Garden Grove hotels as competitive players in the Southern California tourism and convention market.
This strategic alliance has been central to Garden Grove’s emergence as a premier resort destination just steps away from Disneyland and the Anaheim Convention Center. From targeted group sales to national and international campaigns, the results speak for themselves: increased bookings, higher occupancy, elevated room rates, and long-term brand growth.
Hotel Industry Confidence and Continued Support
The continued endorsement and participation of Garden Grove’s hotel operators underscores the sustained confidence in Visit Anaheim’s leadership. Hotel partners report meaningful returns from the joint marketing efforts and have voiced strong support for maintaining and growing this partnership.
Visit Anaheim’s strategic planning, depth in market analytics, and national brand recognition have allowed Garden Grove hotels to extend their reach well beyond what would be possible individually.
This “strength in partnership” approach has enabled the GGTID to be intensely competitive hospitality market.
Strategic Budget Visit Anaheim Overview: FY 2026–2027
The GGTID’s FY 2026–2027 budget continues to prioritize high-return programs and data-backed initiatives through our partnership with Visit Anaheim. Below is a breakdown of investment categories aligned with expected outcomes:
GGTID/Visit Anaheim FY 2026–2027 Budget Overview
Category Allocation Description
1. Marketing
Expenses
$681,000
Covers advertising, promotions, collateral production, and associated staffing costs. Supports broad awareness campaigns across key leisure and group segments.
2. Tourism
Development
$238,000
Includes international representation, sales missions, consumer marketing efforts, trade shows, meetings and conferences, travel trade association fees, and other tourism-facing initiatives.
3. Convention Sales
$626,000
Dedicated to attracting meetings and conventions through client events, sales missions, familiarization tours, partnerships, promotional exhibits, and sales travel efforts.
4. Destination
Services
$115,000
Enhances the visitor and event planner experience through dues and registration fees, client servicing tools, promotional materials, and welcome collateral.
5. Business
Intelligence $63,000 Supports data analytics, market research, and staffing to inform pricing strategies, campaign performance, and demand forecasting.
6. Operations &
Administration
$264,000
Covers administrative functions including staffing, general operations, compliance, financial reporting, and overhead necessary for effective program execution.
🔹🔹🔹🔹 Total FY 2026–2027 Budget: $1,987,00