A G E N D A
SPECIAL MEETING: GLENDALE CITY COUNCIL
(STAFF ACCESS ONLY) COUNCIL CHAMBERS
613 E. Broadway, 2nd Floor
Glendale, CA 91206
Meetings are broadcast live on Glendale TV, viewable on Spectrum Cable, channel 6, and AT&T U- verse, channel 99. Meetings are also streamed live in high definition (HD) on the city's webpage, glendaleca.gov/live , on YouTube.com/myglendale , and on Apple TV, Roku, and Amazon Fire devices using a free app called Screenweave and choosing “Glendale TV” from the menu. Meetings are also archived on the City Website for viewing anytime at glendaleca.gov/agendas . Call (818) 548-4013 for program schedules. DVDs of the proceedings are available for purchase in the City Clerk's Office.
If you have any question about matters on the agenda, or requests for assistance, please contact the City Clerk at (818) 548-2090 during regular business hours.
PLEASE TURN OFF CELLULAR PHONES WHILE INSIDE THE MEETING LOCATION In compliance with the Americans with Disabilities Act (ADA) of 1990, auxiliary hearing aids, sign language translation, and Braille transcripts are available upon request. Assisted listening devices are available same-day upon request. At least 48 hours (or two business days) notice is required for requests regarding sign language translation and Braille transcription services. All documents related to open session items on this agenda that are received less than 72 hours prior to this meeting, and are public records, will be available for review in the Office of the City Clerk, 613 E. Broadway, RM 110, Glendale, CA 91206.
Translation services are provided for meetings through the use of bilingual staff for speakers who wish to utilize the service as available. Speakers should state their request by contacting the City Clerk’s office at (818) 548-2090, at least 24 hours prior to the scheduled meeting. Please specify the language for which you require translation. The exclusive use of City provided interpreters is not required and persons are welcome to use their own interpreter or speak in their native language.
JANUARY 11, 2022 AT 3:00 PM
To help slow the transmission of COVID-19, and protect the health and safety of the community, City Council, as well as Board & Commission meetings, will continue to be closed to the public for in-person attendance.
The public is encouraged to watch and participate from the safety of their homes to practice social distancing. Meetings are broadcast live on Glendale TV, viewable on Spectrum Cable, channel 6, and AT&T U-verse, channel 99. Meetings are also streamed live in high definition (HD) on the city's webpage, glendaleca.gov/live , on YouTube.com/myglendale , and on Apple TV, Roku, and Amazon Fire devices using a free app called Screenweave and choosing “Glendale TV” from the menu.
For public comments and questions during the meeting, call (818) 937-8100. Public comments on a specific agenda item will be taken when that agenda item is discussed. 1 TYPED 1/4/2022 7:27:56 PM
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ROLL CALL
- 3:00 PM
- Report of the City Clerk of the City Council, re: Posting of Agenda. The Agenda for the Tuesday, January 11, 2022 Special Public Meeting of the City Council was posted on January 4, 2022 on the Bulletin Board Outside City Hall.
A SPECIAL PUBLIC MEETING of the City Council is hereby called to meet at 3:00 PM on Tuesday, January 11, 2022 , in the Council Chamber, 613 E. Broadway, 2nd Floor , Glendale, CA 91206 to consider the following item(s) of business, to wit;
1. Community Development, re: Greater Downtown Glendale Association’s Calendar Year 2021 Annual Report and Calendar Year 2022 Budget for the Greater Downtown Glendale Community Benefit District
a. Motion to Accept Greater Downtown Glendale Association’s Calendar Year 2021 Annual Report and Calendar Year 2022 Budget for the Greater Downtown Glendale Community Benefit District
2. Community Development, re: Montrose Shopping Park Business Improvement District Annual Work Plan (Budget) for Calendar Year 2022 a. Motion to accept Montrose Shopping Park Association 2022 Budget
ADJOURNMENT
2 TYPED 1/4/2022 7:27:56 PM
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1 CITY OF GLENDALE, CALIFORNIA
REPORT TO THE SPECIAL CITY COUNCIL
AGENDA ITEM
Report: Greater Downtown Glendale Association’s Calendar Year 2021 Annual Report and Calendar Year 2022 Budget for the Greater Downtown Glendale Community Benefit District
1. Motion to Accept Greater Downtown Glendale Association’s Calendar Year 2021 Annual Report and Calendar Year 2022 Budget for the Greater Downtown Glendale Community Benefit District
COUNCIL ACTION
Item Type: Action Item
Approved for January 11, 2022 calendar
EXECUTIVE SUMMARY
Each year, the Greater Downtown Glendale Association submits its Annual Report for the previous year and Proposed Budget for the next year. This recap of activity and proposed activity for the next year provides the City Council with insight into the needs, successes, and movement of the downtown businesses and the district. 3 of 17
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COUNCIL PRIORITIES
Economic Vibrancy. A well run business district contributes to the economic vibrancy of the downtown and the City as a whole.
RECOMMENDATION
That the City Council accept the Calendar Year 2021 Annual Report and Calendar Year 2022 Budget as submitted by the Greater Downtown Glendale Association for the Greater Downtown Community Benefit District.
BACKGROUND
The Greater Downtown Community Benefit District (District)., managed by the Greater Downtown Glendale Association (GDGA) as a non-profit, has completed its third year in the expanded district. The District was first formed nine years ago, but in 2019, the DGA successfully completed the process to expand the District for another ten years. This expansion now includes properties on Brand Boulevard north of the 134 Freeway to East Stocker Street, and Central Avenue generally from Broadway to West Dryden Street.
The members of the GDGA District pay the assessments that fund the budget proposed in this report. The County of Los Angeles Assessors Office (County) bills each member via property taxes based on information that is submitted by City staff. The City of Glendale pays the Greater Downtown Glendale Association $80,032.20 for City-owned parcels. Assessments are based on a complex formula of factors such as linear feet of primary street frontage, building size, parcel size, or a combination of property features.
Parcels that are not billed through the County are manually processed and collected by the City. Funds collected by the County are transferred to the City and are dispersed along with the manually collected funds to the GDGA for the benefit of the District
ANALYSIS
The Annual Report (Exhibit 1) demonstrates that the district continues to grow and thrive, despite the continued effects of Covid-19. A list of new businesses that opened in 2021 include Glenwood Smoke House (152 S. Brand Blvd.), Stranger Things Official Store (Americana), and SLFIE World (Galleria). Vacancy rates in the downtown remain low, despite the hardships many local businesses faced this past year.
The GDGA support was paramount during the Covid-19 pandemic in sanitizer distribution and in the setup of the Al Fresco parklets. As staff and Council continue to finalize the next phase of the program with semi-permanent parklets, staff will continue to work with the GDGA for the locations, business participation, and design.
Throughout the year, GDGA also focuses efforts on marketing the district, beautification through sidewalk operations, seasonal decorations, and event sponsorship. While events were mostly cancelled this past year, the upcoming year’s budget does include special event sponsorships for the Chamber of Commerce, Jingle Bell Run, International Women’s Day and City Events.
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The Budget is in line with the type of services both the City and the other property owners within the GDGA would expect and want, including investments in staffing with the ambassadors, placemaking, banners, and marketing.
STAKEHOLDERS/OUTREACH
The GDGA works with their board to create their budget / annual report. No additional outreach was required with this item.
FISCAL IMPACT
There is no fiscal impact associated with this report.
ENVIRONMENTAL REVIEW (CEQA/NEPA)
This item is exempt from CEQA. It is not a project, is ministerial, and there is no reasonable likelihood that the actions taken with respect to this item will result in any significant impacts to the environment.
CAMPAIGN DISCLOSURE
This item is exempt from campaign disclosure requirements.
ALTERNATIVES
Alternative 1: Accept and approve the Greater Downtown Glendale Association 2021 Annual Report and Proposed 2022 Budget as recommended by staff.
Alternative 2: After review of the 2021 Annual Report and Proposed 2022 Budget, may comment and request that the Greater Downtown Glendale Association make revisions and resubmit.
Alternative 3: May consider any other alternative not proposed by staff.
ADMINISTRATIVE ACTION
Prepared by:
Tamar Sadd, Principal Administrative Officer
Approved by:
Roubik R. Golanian, P.E., City Manager
EXHIBITS/ATTACHMENTS
Exhibit 1: 2021 GDGA Annual Report
Exhibit 2: 2022 GDGA Proposed Budget
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c:\inetpub\wwwroot\glendale\temp\spcc_01112022_motion_1a.pdf
M O T I O N
Moved by Council Member , and seconded by Council Member, , that the City Council of the City of Glendale hereby accepts the Greater Downtown Glendale Association’s Calendar Year 2021 Annual Report and the Calendar Year 2022 Budget for the Greater Downtown Glendale Community Benefit District, as more particularly described in the Report to Council, dated January 11, 2022, from the Director of Community Development.
Vote as follows:
Ayes:
Noes:
Absent
Abstain:
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ANNUAL
REPORT
2021
GREATER DOWNTOWN GLENDALE ASSOCIATION20201ANNUAL REPORT5 This has certainly been a challenging year. The entirety of 2021 was dominated by the most serious pandemic in over 100 years with no person, business, community, or City left untouched. Where do we go from here? Let’s see where we Let’s see where we currently are: currently are:
\ Fortunately, Downtown Glendale has weathered the
COVID storm relatively intact, with fewer vacancies
than other areas in the region
\ We are happy to report the opening of over 20 new
businesses in Downtown Glendale in the past fiscal
year
\ Despite decreased foot traffic, the DGA continued to
operate a maintenance crew to keep the streets clean
and provide a healthy environment for all patrons to
enjoy
\ During the pandemic, the Greater Downtown Glendale
Association was able to provide thousands of dollars
of support to Downtown Glendale with the distribution
of masks and hundreds of gallons of free sanitizer, in
addition to maintaining efforts to promote the district and attract shoppers back to re-opened businesses
\ The Greater Downtown Glendale Association worked
closely with the City of Glendale to plan, layout,
and get approval for the parklets that allowed local
restaurants, bakeries, and coffee shops to survive
through outdoor dining
\ These parklets served not only as an extension of the businesses’ footprint, but helped in creating a sense
of safety in numbers with patrons enjoying one others’
company in a safer, outdoor setting
\ The Glendale City staff, presented to The Greater
Downtown Glendale Association with design concepts
for exceptional, branded and more permanent parklets
and we look forward to Council approval
\ Glendale resident Mario Lopez and his family
provided a video welcoming folks back to Glendale in
anticipation of lockdown ending. Because of fits &
starts in government regulations, they have agreed
to rework welcome videos and we will redo contest to
increase attention on restaurants and retail merchants
within our district
We would also like to express our sincere appreciation
to Joseph Stitick who served on our Board since its
inception in 2013 and served as President during the past year. Joseph has stepped down from the Board and he
will be sorely missed. He was a great contributor to the development of this Board and the Greater Downtown
Glendale Association.
Working together, we have the capacity to arise from
this situation even stronger with more knowledge
and preparedness. The Greater Downtown Glendale
Association is here to lead, assist, and devise plans to make this the fastest growing and attractive Downtown in the San Fernando Valley. Be safe and enjoy the holidays. – Rick Lemmo, President– Rick Lemmo, President
BOARD OF DIRECTORSDOWNTOWN GLENDALE ASSOCIATION
GREATER DOWNTOWN GLENDALE CBD
CONNECT TO
DOWNTOWN GLENDALE:
downtownglendale.com
/DWTNGlendale
@DWTNGlendale
@downtown_glendale
100 N. Brand Blvd.
Suite 508
Glendale, CA 91203
PRESIDENT’S REPORT
Rick Lemmo, President of the Greater
Downtown Glendale Association
CONTINUE>
$859,469.00$859,469.00
SIDEWALK OPERATIONS | LANDSCAPING
$225,114.49$225,114.49
ADMINISTRATION
$479,144.60$479,144.60
CARRY FORWARD FY20
$195,005.67$195,005.67
DISTRICT IDENTITY |
MARKETING |
PUBLIC SPACES
Joseph P. Stitick, CCIM
President | Executive Committee
Chair | Land Use Committee Chair
Investment Property Services, I nc.
Raul Porto
Vice President
Porto’s Bakery
Helen McDonagh
Secretary | Treasurer | DISI
Committee Chair
Massage Envy Spa Glendale
Rick Lemmo
Treasurer | Director of Government
Relations
The Americana at Brand/Caruso
Ani Pogossian
Interim Board Member
City of Glendale
Steven Sayers
Board Member
Glendale Galleria | Brookfield Properties
Retail
Randy Stevenson
Vice President | SOBO Committee
Chair
Stevenson Real Estate
Rick Lemmo
President | Executive Committee
Chair | Director of Government
Relations
The Americana at Brand | Caruso
Raul Porto
Vice President
Porto’s Bakery
Randy Stevenson
Vice President | SOBO Committee
Chair
Stevenson Real Estate
Helen McDonagh
Secretary | Treasurer | DISI
Committee Chair
Massage Envy Spa Glendale
Bradley Calvert
Board Member
City of Glendale
Steven Sayers
Board Member
Glendale Galleria | Brookfield
Properties Retail
20212021 EXPENSES — $1,758,733.76$1,758,733.76 2022
058
045
054
069
072 071
5643-020
N Jackson St
E Lomita Ave
E Elk Ave
E Colorado St
E Harvard St
E Doran St
S Central Ave
N Columbus Ave
E Broadway
W Broadway
E Wilson Ave
W Lexington Dr
W Doran St
S Columbus Ave
N Central Ave
Pioneer Dr
E Lexington Dr
Jackson Pl
W Milford St
Maryland Pl
E California Ave
E Milford St
W Wilson Ave
Myrtle St
W California Ave
Salem St
S Louise St
S Brand Blvd
W Colorado St
S Glendale Ave
N Maryland Ave
N Orange St N Kenwood St
N Howard St
W Elk Ave
Ivy St
Hawthorne St
Oak St
Vine St
N Louise St
N Brand Blvd
S Isabel St
S Kenwood St
S Jackson St
N Isabel St
S Maryland Ave
Sanchez Dr
0 250 500125
Feet
LEGEND
District Parcel
District Boundary
America, Inc.
052
081
066
067
069
068
060
096
5643002
CA134
229
029
030031
032
040
039
036
057
056
055
054 046
047052
5643001
5643003
5642015
5642002
056
042
028
5637003 053
051
048
052
050
038
049
084
032 031
040 053064 049
048
052
059
058
057
001
002
003
025
041 0
024
40 057
056
055
058
046
054
053
052
049
047
906
048
050
051
203 204
040
041
042
043
900
044
204
907
900
026
027
028
029
904 030
901 032906 033059
034040
035
036
902
039
037
038
905
073
065
057
911
058
059
908
061
071
063
064
902
909
070906
905
904
903
072
090 092
097
098
031 079
029
066032
033
030
024
090
081
087
924
034
083
091
057
089
922
042043044
920
040 039
043 041
042
900
907
032
033
001
014
008
007
006
903
902
003
002
040
047
935
043
937936
904
5642001
5642013
5642016
5643-019
81 048
048
048
Greater Glendale CBD 2021
5642014
5695005
5643018
5643004
5643004
047
5642004
909
908
910
906
5637001
5637002
5642005
N Brand Blvd
W California Ave
E Wilson Ave
E Broadway
5642003
155
033
034
927
055
001
014
008
011
013
005
012
006
007
021
022
023
015
024
013
020
043
022
935
021
902
907
023
936
914
N Louise St
N Central Ave
W Loraine St
E Dryden St
E Fairview Ave
E Randolph St
E Stocker St
Parkwood Dr
N Maryland Ave
Cameron Pl
N Kenwood St
Campbell St
Ross St
E Loraine St
Viola Ave
Valley View Rd
Monterey Rd
W Fairview Ave
E Glenoaks Blvd
Parkwood Ln
W Randolph St
W Mountain St
W Stocker St
N Brand Blvd
W Glenoaks Blvd
Arden Ave
Burchett St
W Dryden St
Melrose Ave
Goode Ave0 250 500125
Feet
LEGEND
District Parcel
District Boundary
Greater Glendale CBD 2021
0E Mountain St
America, Inc.
081
080
CA134
054
066
078
162
147
919921
024
008
002
003
152
011
900
001
002
004
5644013
5644012
5644018
5644014
5644011
5647004
925923
041
040
001
009010
020
018
009
0315647003
5644003
5644003
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In entering 2022, emerging from the impact of COVID, it is time to review what we should be thankful for. Those key things should include being grateful for our health, our families, our businesses, and the fact we live and operate in a great city.
Downtown Glendale has so many assets, and it is our job to promote these assets to the surrounding region.
These assets include:These assets include:
\ An attractive, walkable community from Colorado
Blvd. to the northern reaches of Brand Blvd., (up to
Stocker Street) with wide sidewalks and uncluttered
thoroughfares
\ A tremendous inventory of high-quality, both upscale
and family-friendly restaurants and retailers up and
down Brand and Central
\ Continued business openings, even during the
pandemic
\ Clean and vibrant sidewalks that are managed daily by our great cleaning crew
\ A responsive and proactive City staff to work with
the DGA to accomplish things quickly and within our
timelines
\ A great, year-round micro-climate with a beautiful
view north to the mountains
We are all in this together. With input from the community, we work with the City to best service the business and
property owners, as well as the residents and visitors, of Downtown Glendale to best suit the needs of each sector.
It is an honor to serve the Downtown Glendale community and we look forward to many more years of prosperity.
– Marco Li Mandri, Executive Director
\ 1,868,242 gallon bags approximately
245,617 pounds of litter picked up off the streets
\ 169 reports filed , including broken city property,
extensive graffiti, and illegal dumping
\ 511 clean ups performed of bio waste and
human waste
\ 424 homeless outreach performed relating to
business calls and disturbances
\ 1,277 directions/recommendations given
\ 749 graffiti tags cleaned up
\ 1,874 stickers/posters removed
\ 488 full city blocks pressure washed
\ 3,952 bus stops cleaned
\ 505 shopping carts returned to businesses
or removed from the district
> Amazon Go
889 Americana Way
Coming Soon!
> Amazon Holiday Pop Up
Store
100 W Broadway
Now Open!
> AMC Theatres
322 Americana Way
Now Open!
> Aniv Ride
1377 1/2 E Colorado St.
Coming Soon!
> Beard Papa’s
608 Americana Way
Now Open!
> Beignet Box
658 Americana Way
Now Open!
> Blue Nile
100 W Broadway
Now Open!
> Chalice Collectibles
100 W Broadway
Now Open!
> Charming Charlie
100 W Broadway
Now Open!
> Charms 4 U
100 W Broadway
Now Open!
> Chickaboom
238 N Brand Blvd
Now Open!
> Chik Fil A
807 Americana Way
Now Open!
> Club Pilates Glendale
329 N Brand Blvd.
Now Open!
> Derby House (Glen Arden)
357 Arden Ave.
Now Open!
> Doll House Los Angeles
100 W Broadway #2207
Now Open!
> Euro Kids USA
100 W Broadway
Now Open!
> Extended Beauty Bar
624 E Colorado St. Ste C
Now Open!
> F45 Training Glendale
611 N Brand Blvd
Now Open!
> G Lounge
1109 N Brand Blvd.
Now Open!
> Glendale Cultural & Art
Center
132 N. Artsakh Ave.
Artsakh Creative Pop Up
> Glenwood Smoke House
152 S Brand Blvd.
Now Open!
> Gucci Store (Americana)
Coming Soon!
> Introstem
100 W Broadway
Now Open!
> KPop Station
1155 Galleria Way
Now Open!
> Lady Elite
100 W Broadway
Now Open!
> Look Cinemas
128 Artsakh Ave.
Now Open!
> Louis Vuitton Pop Up
Americana Way
Pop Up (Now Closed)
> Naked Frankie
131 N. Artsakh Ave.
Artsakh Creative Pop Up
> Nonna’s Empanadas
Booth at Americana Way
Now Open!
> Off the Leash
1347 E Colorado St.
Now Open!
> ROCA Pizza Pop Up
769 Americana Way
Pop Up (Now Closed)
> Seaweed Handroll Bar
318 N Brand Blvd.
Now Open!
> ShareTea
2210 Galleria Way Space S006
Now Open!
> SLFIE World Los Angeles
100 W Broadway
Now Open!
> Soleniverse
2155 Glendale Galleria
Now Open!
> Starbucks
241 N. Central Ave.
Now Open!
> Stranger Things Official
Store
Americana Way
Now Open!
> Super Fantasy Land
1102 Galleria Way
Now Open!
> Sushi Stop
204 N Brand Blvd.
Now Open!
> TechBleed
1651 S Central Ave. Unit 1
Now Open!
> The Can Tiki
1300 S. Brand Blvd.
Now Open!
> Toyzania
100 W Broadway
Now Open!
> Windsor
100 W Broadway
Now Open!
NEW BUSINESSES OPENED IN 2021
GREATER DOWNTOWN GLENDALE ASSOCIATION20201ANNUAL REPORT2 4
MEDIA ATTENTION
BUSINESS SPOTLIGHT
MUFFIN CAN STOP US
1017 N Brand Blvd, Glendale, CA 91202
DGA AMBASSADOR STATS:
Muffin Can Stop Us got its start as a deal between two friends. One friend owned an empty café and told the other friend that if he could turn it into a successful restaurant within a year, the name and brand would be his to keep.
Long story short, Muffin Can Stop Us is now one of the best breakfast spots in Glendale, serving up a variety of mouth-watering breakfast sandwiches — from sweet to savory and from classic favorites to one-of-a-kind combos — on tasty English muffins. Pair that with the restaurant’s delicious coffee “cofftails,” and it’s no surprise Muffin Can Stop Us quickly became a local morning must-have.
GREATER DOWNTOWN GLENDALE ASSOCIATION2021 ANNUAL REPORT
PRESS HIGHLIGHTS
SOCIAL MEDIA INFLUENCE
Facebook
9,794 followers
9,794 likes
Instagram
2,117 followers
Twitter
1,455 followers
7 media highlights
EXECUTIVE DIRECTOR’S REPORT
Marco Li Mandri, Executive Director of
Downtown Glendale Association
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2022 PROPOSED BUDGETIncomeAssessment Income 1,479,072.90Carry Forward 479,144.60Total Income 1,958,217.50 ExpenseAdministration 2022 PROPOSED BUDGET% FY22 BudgetTravel 0.000.00%Telecommunications 8,000.000.41%Staff Contract 225,000.0011.49%Printing & Copying 2,500.000.13%Postage & Mail 1,000.000.05%Office Supplies 3,000.000.15%Memberships 500.000.03%Insurance Liability 8,000.000.41%Legal Fees 5,000.000.26%Board Meetings 300.000.02%Bank Charges 400.000.02%Accounting Fees 7,500.000.38%Admin - Misc 13,000.000.66%Total Administration 274,200.0014.00% 2022 PROPOSED BUDGET% FY22 BudgetContingency 197,110.2110.07%Unallocated 0.000.00%Reserves 147,907.297.55% DISI 2022 PROPOSED BUDGET% FY22 BudgetBusiness Attraction 20,000.001.02%Advertising 10,000.000.51%Annual Report 1,000.000.05%Banners 40,000.002.04%Glendale Arts Grant 0.000.00%Mobile App 3,000.000.15%Public Relations 40,000.002.04%Placemaking 50,000.002.55%Rent, Parking, Utilities 20,000.001.02%Seasonal Displays 110,000.005.62%Special Events 20,000.001.02% Chamber of Commerce5,000.000.26% Jingle Bell Run 5,000.000.26% International Womens Day5,000.000.26% City Events 10,000.000.51% Taste of DT Glendale 0.000.00%Special Projects 10,000.000.51%Videos 0.000.00%Web Site 6,000.000.31%Total DISI 355,000.0018.13% SOBO 2022 PROPOSED BUDGET% FY22 BudgetMaint. Provider & Ops. Director800,000.0040.85%Rent, Parking, Utilities 30,000.001.53%Fuel 28,000.001.43%Public Space Maint. 15,000.000.77%SOBO Misc. 26,000.001.33%Capital Improvements 25,000.001.28%Supplies 20,000.001.02%Uniforms 10,000.000.51%Ambassador Welfare 10,000.000.51%Truck/P.W. Maint. 10,000.000.51%Auto Insurance 10,000.000.51% Total SOBO 984,000.0050.25%TOTAL EXPENSES 1,958,217.50 100.00% Downtown Glendale AssociationFY2022 Proposed DRAFT Budget 9 of 17
2 CITY OF GLENDALE, CALIFORNIA
REPORT TO THE SPECIAL CITY COUNCIL
AGENDA ITEM
Report: Montrose Shopping Park Business Improvement District Annual Work Plan (Budget) for Calendar Year 2022
1. Motion to accept Montrose Shopping Park Association 2022 Budget
COUNCIL ACTION
Item Type: Action Item
Approved for January 11, 2022 calendar
EXECUTIVE SUMMARY
Each year, the Montrose Shopping Park Association submits its Proposed Budget and Work Plan for the upcoming year. This budget and proposed activity for the next year provides the City Council with insight into the needs and movement of the businesses and the shopping district.
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COUNCIL PRIORITIES
Economic Vibrancy. A well run business district contributes to the economic vibrancy of Montrose and the City as a whole.
RECOMMENDATION
The City Council accept the Calendar Year 2022 Budget and Work Plan as submitted by the Montrose Shopping Park Association (MSPA).
BACKGROUND
Annually, the MSPA, in the capacity of the Business Improvement District (BID) Advisory Board, is required by local ordinance and the California Streets & Highway Code to submit an annual budget that estimates the expenditures necessary to implement its annual work plan. The City Council must review and approve the budget, which is funded solely by the merchants. The work plan includes various tools for marketing and promoting the district and details how assessment funds will be spent during the upcoming calendar year.
The members of the Montrose Shopping Park BID pay the assessments that fund the budget proposed in this report. The City absorbs the nominal cost of billing and collecting assessments on behalf of the BID. All funds are submitted to the MSPA for the benefit of the business improvement district.
ANALYSIS
As with most organizations and businesses, the MSPA experienced many challenges in 2021 due to the pandemic. Many of the Montrose Shopping Park iconic events that provide a substantial income flow had to be cancelled or reduced in capacity including the Wine Walks and Arts & Crafts Festival. The Filming budget took a large hit also.
While 2019 brought in almost $60,000 in filming, 2021 has brought in just over $22,000.
The Harvest Market has consistently remained opened, though slightly underperforming than budgeted figures.
The MSPA has submitted a 2022 budget and work plan which shows a recap of 2021 revenues and expenses and detailed 2022 activity (Exhibit 1). The 2022 total estimated income is $425,000, which include $135,000 in assessments and $290,000 from their key revenue generating events such as the Harvest Market, Arts & Crafts Festival, Wine Walks, and Filming. This is an increase over 2021’s budgeted revenue of $358,069, but remains at a reduction from 2020’s revenue estimate of $510,000.
Events are expected to return in the same fashion as 2019 in 2022.
STAKEHOLDERS/OUTREACH
The MSPA works with their board to create their budget / work plan. No additional outreach was required with this item.
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3 0
2 0
FISCAL IMPACT
There is no fiscal impact associated with this report.
ENVIRONMENTAL REVIEW (CEQA/NEPA)
This item is exempt from CEQA. It is not a project, is ministerial, and there is no reasonable likelihood that the actions taken with respect to this item will result in any significant impacts to the environment.
CAMPAIGN DISCLOSURE
This item is exempt from campaign disclosure requirements.
ALTERNATIVES
Alternative 1: Accept Montrose Shopping Park Association 2022 Budget/Work Plan as recommended by staff.
Alternative 2: After review of the 2022 Budget/Work Plan, request that the Montrose Shopping Park Association make specific revisions and resubmit.
Alternative 3: May consider any other alternative not proposed by staff.
ADMINISTRATIVE ACTION
Prepared by:
Tamar Sadd, Principal Administrative Officer
Approved by:
Roubik R. Golanian, P.E., City Manager
EXHIBITS/ATTACHMENTS
Exhibit 1: Montrose Shopping Park Association Budget/Work Plan for 2022 12 of 17
SPCC_01112022_Motion_2a.pdf
M O T I O N
Moved by Council Member _______________________, seconded by Council Member _______________________, that the Montrose Shopping Park Association annual budget for calendar year 2022 (January 1, 2022 through December 31, 2022) attached to the January 11, 2022 staff report from the Director of Community Development, is hereby accepted and ordered filed with the City Clerk.
Vote as follows:
Ayes:
Noes:
Absent:
Abstain:
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1 MONTROSE SHOPPING PARK ASSOCIATION
BUDGET AND WORK PLAN 2022
Presentation to Glendale City Council
January 11, 2022
The Montrose Shopping Park Association is taking on the challenges of 2022 continuing its commitment to keep the Montrose Shopping Park the “jewel in the crown” of the City of Glendale.
Budget constraints resulting from pandemic restrictions and reductions in business revenue that eliminated some of MSPA’s iconic outdoor events in 2020- 2021 have eased over the past year, making the restoration of m ost of our tradition al activities viable once again. We will place our emphasis on those activities and even ts that increase attendance while offering safe and health- conscious venues to stroll, shop and dine in Montrose.
• On Saturday, February 12 th, our Valentines Flower Cart will be located at the southeast corner of Honolulu Ave. & Ocean View Blvd. as 500 long-stemmed roses are handed out free to MSP shoppers that day.
• The Montrose Spring Wine Walk will return March 12th, as will the Montrose Holiday Wine Walk currently planned for November 12th. This event is “in-store” driven and is quite popular with our merchants and wine walkers alike.
• The ever-popular Kids & Kritters Day returns alongside the Sunday Harvest Market on May 1st, featuring pet adoptions by Pasadena Humane, Wild Wonders Exotic Animal shows, First Responders exhibits and much more.
• The fir st weekend in Jun e returns the Montrose Arts & Crafts Festival to its traditional weekend, now in its 38th year. It is the largest two -day outdoor street event in Glendale and offers shopping, food and entertainment for the whole family.
• On July 3rd, the Montrose Car Show will again take over Honolulu Avenue. Now in its 20th year, more than 300 classic cars, hot rods, trucks and motorcycles will be on display
• We do not anticipate a return of the October 31 st Halloween Spooktacular in its usual format. Plans are being made to reduce the scale and eliminate street closures this year.
• MSPA’s weekly Harvest Market continues to operate every Sunday - rain or shine - except Easter Sunday. The Market functions as a service to the Foothill communities and surrounding areas. O fferings include farmers, agricultural produce rs and packaged food producers.
• Montrose Old Town Christmas winds up the year’s events, starting with our Tree Lighting ceremony the day after Thanksgiving on White Friday , followed the next day by Small Business Saturday. There are free horse-drawn wagon rides and live bands in every block, weekends from Thanksgiving to Christmas , including free hand-led pony rides on Saturdays and photos with Santa Claus.
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2 MSPA funds a number of beautificat ion efforts to ensure the be st physical appearance for our community. MSPA’s p ower washing of the Viet Nam War Memorial monthly and its additional investment in a weekly service to keep our trash receptacles and collection sites clean and free of litter and debris remains in the budget. T he MSPA will again rely on City resources for a power washing of City sidewalks and seating areas in 2022.
Social media advertising continues to be an intensified daily focus. Additional p rint advertising campaigns will be in place for all individual events as well as the November-December Holiday Season activities.
MSPA remains financially committed to its co-tenancy with the Glendale Police Department substation at 3808 Ocean View Boulevard. The annual contribution to the maintenance of the Vietnam War Memorial continues.
As always, MSPA is grateful to the Glendale City Council and City Staff for thei r continued partnership and support of the Montrose Shopping Park BID.
Respectfully submitted,
The Montrose Shopping Park Board of Directors
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BUDGET 2022
ESTIMATED
2021
YEAR-TO-DATE
2021
AUDITED 2019
FINAL
ESTIMATED NET INCOME
HARVEST MARKET 170,000 168,000 156,243 189,886 ASSESSMENTS 135,000 129,435 129,435 154,454 ARTS & CRAFTS FESTIVAL 60,000 38,000 30,306 82,156 WINE WALKS 35,000 - 35,577 FILMING 25,000 22,634 22,634 59,902 DRAYMAN RESTITUTION - - - 1,673 TOTAL NET INCOME 425,000 358,069 338,618 523,648
TRADITIONALLY FIXED EXPENSES
SEASONAL LIGHTING 45,500 65,407 61,207 59,093 Comm. Grade LEDs not replaced SEASONAL DÉCOR 10,000 9,800 7,955 9,886 CHRISTMAS PARADE 3,000 - - 5,210 TBC MSPA-HQ & GPD SUBSTATION 14,500 14,279 11,129 14,449 INSURANCE 3,000 2,900 2,900 2,748 WEBSITE 1,900 1,996 1,906 1,884 MISCELLANEOUS 400 820 784 4,478 2019 legal fees Drayman judgement PRINTING 3,800 700 496 7,649 reinstitute newsletters, etc.
POSTAGE & PO BOX 500 272 272 892 added mailings OFFICE SUPPLIES & EXPENSES 1,800 1,833 1,739 2,562 DIRECTORIES 1,600 800 - 1,000 re-do twice TAX & ACCOUNTING SERVICES 4,900 4,870 4,870 3,744 VIETNAM WAR MEMORIAL 500 875 875 800 one-time exp. 2021 MEMORIAL DAY OBSERVANCE 400 276 276 1,145 CRESCENTA VALLEY FIREWORKS ASSN. 2,000 2,000 2,000 2,000 POWER WASHING & CLEANING 8,000 7,900 6,650 16,900 MSPA MEMBERS MEETINGS 200 163 163 3,596 on hold MSPA STORAGE 1,800 1,800 1,350 4,150 INDEPENDENT CONTRACTOR SERVICES 31,200 31,200 28,000 38,950 TOTAL FIXED EXPENSES 135,000 147,891 132,572 181,136 MONTROSE SHOPPING PARK ASSOCIATION BUDGET FORECAST 2022 16 of 17
BUDGET 2022
ESTIMATED
2021
YEAR-TO-DATE
2021
AUDITED 2019
FINAL
MONTROSE SHOPPING PARK ASSOCIATION BUDGET FORECAST 2022
PROMOTIONAL EXPENSES
SEASONAL PROMOTIONS: 63,500 12,317 12,008 84,663 February 12th Valentines Day Event 3,000 10 10 2,967 March 12th Spring Wine Walk 16,000 15,313
May 1st: Kids 'N' Kritters 7,000 - 6,706 July 3rd Car Show 8,000 7,237 7,237 11,072 Sept. Montrose Film Festival - - 6,006 eliminate Montrose Hair Event - - 1,116 eliminate October 31st Halloween Spooktacular - 10 10 10,943 eliminate Nov. 12th Holiday Wine Walk 18,000 160 160 19,362 November 25th White Friday & Tree Lighting 6,500 4,450 4,301 6,567 restore snowfall Nov. 27th: Small Business Saturday 500 450 270 936 Friday Shop & Dine 4,000 3,145 bring back Parent's Night Out/BeerFest 500 20 530 CHRISTMAS EVENTS & ACTIVITIES 18,500 18,700 6,132 17,033 CHARITABLE DONATIONS - - - 500 ARTS & CRAFTS FESTIVAL 60,000 51,163 50,129 62,863 HARVEST MARKET 108,000 105,000 86,042 133,107 TOTAL PROMOTIONAL EXPENSES 250,000 187,180 154,312 298,166
ADVERTISING EXPENSE
CHRISTMAS ADVERTISING 14,500 14,700 8,230 10,985 NON-SEASONAL ADVERTISING - - 900 PROMOTIONAL MATERIALS - - 12,569 SOCIAL MEDIA 17,500 17,239 15,939 14,172 TOTAL ADVERTISING EXPENSE 32,000 31,939 24,169 38,626 TOTAL EXPENSES 417,000 367,010 311,053 517,928 136,652 Projected Remaining Funds (2022 Reserve) 17 of 17