A G E N D A
SPECIAL MEETING: GLENDALE CITY COUNCIL
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Glendale, CA 91206
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JANUARY 24, 2023
ROLL CALL
-
3:00 PM
-
Report of the City Clerk of the City Council, re: Posting of Agenda. The Agenda for the Tuesday, January 24, 2023 Special Public Meeting of the City Council was posted on Wednesday, January 18, 2023, on the Bulletin Board Outside City Hall.
1 TYPED 1/18/2023 8:10:17 PM
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SP CC
A
SPECIAL PUBLIC MEETING
of the City Council is hereby called to meet at
3:00
PM
on
Tuesday, January 24, 2023
, in the Council Chamber, 613 E. Broadway, 2nd Floor
,
Glendale, CA 91206 to consider the following item(s) of business, to wit;
1. Public Works, re: Presentation of CIP Bi-Yearly Update and Accomplishments
2. Community Development, re: Montrose Shopping Park Business Improvement District Annual Work Plan (Budget) for Calendar Year 2023 a. Motion to accept Montrose Shopping Park Association 2023 Budget
3. Community Development, re: Use of City Day at the Alex Theatre: Artsakh Benefit Concert
a. Motion to approve use of one of twelve annual City days at the Alex Theatre for Artsakh Benefit Concert on Sunday, February 26, 2023
4. Community Development, re: Greater Downtown Glendale Association’s Calendar Year 2022 Annual Report and Calendar Year 2023 Budget for the Greater Downtown Glendale Community Benefit District
a. Motion to Accept Greater Downtown Glendale Association’s Calendar Year 2022 Annual Report and Calendar Year 2023 Budget for the Greater Downtown Glendale Community Benefit District
ADJOURNMENT
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2 CITY OF GLENDALE, CALIFORNIA
REPORT TO THE SPECIAL CITY COUNCIL
AGENDA ITEM
Report: Montrose Shopping Park Business Improvement District Annual Work Plan (Budget) for Calendar Year 2023
1. Motion to accept Montrose Shopping Park Association 2023 Budget
COUNCIL ACTION
Item Type: Action Item
Approved for January 24, 2023 calendar
EXECUTIVE SUMMARY
Each year the Montrose Shopping Park Association submits its Proposed Budget and Work Plan for the upcoming year. This budget and proposed activity for next year provides the Council with insight into the needs and activities of the shopping district and its businesses.
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1 COUNCIL PRIORITIES
N/A
RECOMMENDATION
That the City Council accept the Calendar Year 2023 Budget and Work Plan as submitted by the Montrose Shopping Park Association.
BACKGROUND
Annually, the MSPA, in the capacity of the Business Improvement District (BID) Advisory Board, is required by local ordinance and the California Streets & Highway Code to submit an annual budget that estimates the expenditures necessary to implement its annual work plan. The City Council must review and approve the budget, which is funded solely by the merchants. The work plan includes various tools for marketing and promoting the district and details how assessment funds will be spent during the upcoming calendar year.
ANALYSIS
Many of the Montrose Shopping Park iconic events that provide a substantial income flow, such as the Montrose Wine Walks and Arts & Crafts Festival, have returned and continue to attract locals and visitors to the Montrose Shopping Park. The Montrose Harvest Market has consistently remained open throughout the year and generated an estimated revenue of $197,866.
2023 is expected to be another successful year of restoring popular events in the Montrose Shopping Park such as the Valentines Flower Cart, Montrose Spring Wine Walk and the Montrose Holiday Wine Walk, Kids & Kritters Day, Montrose Car Show, Halloween Spooktacular, The Montrose Old Town Christmas, Tree Lighting Ceremony, Plaid Friday and Small Business Saturday.
The Montrose Shopping Park Association has submitted a 2023 budget and work plan which shows a recap of 2022 revenues and expenses and detailed 2023 activity (Exhibit 1). The 2023 total estimated income is $450,000, including $140,000 in assessments and $310,000 from their key revenue generating events such as the Harvest Market, Arts & Crafts Festival, Wine Walks, and filming.
STAKEHOLDERS/OUTREACH
The MSPA works with their board to create their budget / work plan. No additional outreach was required with this item.
FISCAL IMPACT
There is no fiscal impact associated with this report. The members of the Montrose Shopping Park BID pay the assessments that fund the budget proposed in this report.
The City absorbs the nominal cost of billing and collecting assessments on behalf of the BID. All funds are submitted to the MSPA for the benefit of the business improvement district. Therefore, there is no significant fiscal impact to the City. 4 of 22
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1 ENVIRONMENTAL REVIEW (CEQA/NEPA)
This item is exempt from CEQA.
CAMPAIGN DISCLOSURE
This item is exempt from campaign disclosure requirements.
ALTERNATIVES
Alternative 1: Accept Montrose Shopping Park Association 2023 Budget/Work Plan as recommended by staff.
Alternative 2: Request that the Montrose Shopping Park Association make specific revisions and resubmit.
Alternative 3: Council may consider any other alternative not proposed by staff.
ADMINISTRATIVE ACTION
Prepared by:
Soua Vang, Deputy Director of Community Development/Economic Development Ani Pogossian, Economic Development Coordinator
Approved by:
Roubik R. Golanian, P.E., City Manager
EXHIBITS/ATTACHMENTS
Exhibit 1: Montrose Shopping Park Association Budget/Work Plan for 2023 5 of 22
C:\inetpub\wwwroot\multitenant\temp\montrose shopping park annual budget mtn 2023.pdf
M O T I O N
Moved by Council Member _______________________, seconded by Council Member _______________________, that the Montrose Shopping Park Association annual work plan (budget) for calendar year 2023 (January 1, 2023 through December 31, 2023), attached to the Report to Council dated January 24, 2023 from the Director of Community Development, is hereby accepted and ordered filed with the City Clerk.
Vote as follows:
Ayes:
Noes:
Absent:
Abstain:
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1 M
ONTROSE SHOPPING PARK ASSOCIATION
BUDGET AND WORK PLAN 2023
Presentation to Glendale City Council
January 24, 2023
T
he Montrose Shopping Park Association is taking on the challenges of 2023 continuing its commitment to keep the Montrose Shopping Park the “jewel in the crown” of the City of Glendale.
B
udget constraints and pandemic restrictions behind us, the restoration of our traditional activities continues to increase foot traffic encouraging strollers, shoppers and dine rs once more in the Montrose Shopping Park.
• On S
aturday, February 1 1th, our Valentines Flower Cart will be located at the southeast corner of Honolulu Ave. & Ocean View Blvd. where 500 free long-stemmed roses will be handed out to MSP shoppers that day.
• M
ontrose Spring Wine Walk w ill return April 23rd, as will the Montrose Holiday Wine Walk currently planned for November 11th. This event is “in -store” driven and is very popular with merchants and customers alike.
• T
he popular Kids & Kritters Day returns alongside the Sunday Harvest Market on May 7th, featuring pet adoptions by Pasadena Humane Society, Wild Wonders Exotic Animal shows, First Responders exhibits and more.
• T
he first weekend in June brings back the Montrose Arts & Crafts Festival to its traditional weekend, now in its 39th year. It is the largest two -day outdoor street event in Glendale and offers shopping, food and musical entertainment for the whole family. • On
July 2nd, the Montrose Car Show will again take over all three blocks of Honolulu Avenue. Now in its 21 st year, more than 300 classic cars, hot rods, trucks and motorcycles will be on display.
• On O
ctober 31 st the Halloween Spooktacular returned in 2022 for the first time in three years. It is scheduled once again for Halloween night 2023 and provides a fun, safe and family-oriented venue for the thousands of trick-or-treaters that attend. • M
SPA’s weekly Harvest Market continues to operate every Sunday - rain or shine - except Easter Sunday. The Market functions as a service to the Foothill communities and surrounding areas. O fferings include farmers, agricultural produce rs and packaged food producers.
• M
ontrose Old Town Christmas winds up the year’s events, starting with our Tree Lighting ceremony the day after Thanksgiving on Plaid Friday, as we now call i t, followed the next day by Small Business Saturday. There are free horse-drawn wagon rides and live bands in every block, weekends from Thanksgiving to Christmas , including free hand-led pony rides on Saturdays and photos with Santa Claus.
EXHIBIT 1
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2 MSPA funds several beautification efforts to ensure the best physical appearance for our community.
MSPA’s budget provides for power washing of the Viet Nam War Memorial monthly as well as a full-town power wash twice a year. An additional budget investment in a weekly service to keep our trash receptacles and collection sites clean and free of litter and debris remains a focus . MSP A continues to rely on City resources as well for a supplemental power washing of City sidewalks and seating areas in 2023.
Social media advertising continues to be an intensified daily focus. Print advertising campaigns are budgeted for all individual events as well as the November-December Holiday Season activities.
MSPA remains financially committed to its co-tenancy with the Glendale Police Department substation. Although the locatio n on Ocean View Blvd. will be vacated a t the en d of 2022, the MSPA Board is financially committed to relocating this facility within the MSP at the first available opportunity. The annual contribution to the maintenance of the Vietnam War Memorial also continues.
As always, MSPA is grateful to the Glendale City Council and City Staff for their continued partnership and support of the Montrose Shopping Park BID.
Respectfully submitted,
The Montrose Shopping Park Board of Directors
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BUDGET 2023
ESTIMATED
FINAL 2022 NOTES
ESTIMATED NET INCOME
HARVEST MARKET 195,000 197,866
ASSESSMENTS 140,000 140,483
ARTS & CRAFTS FESTIVAL 65,000 64,615
WINE WALKS 40,000 45,134
FILMING 10,000 11,025
TOTAL NET INCOME 450,000 459,123
TRADITIONALLY FIXED EXPENSES
SEASONAL LIGHTING 40,000 23,400 light strand replacements & install SEASONAL DÉCOR 20,000 20,110
CHRISTMAS PARADE 5,000 5,020
MSPA-HQ & GPD SUBSTATION - 10,992 existing closeout 12.31.22 MSPA-HQ & GPD SUBSTATION 21,000 - anticipated new location INSURANCE 3,000 2,946
WEBSITE 3,300 3,329
MISCELLANEOUS 1,050 1,253
PRINTING 3,500 519 reinstate newsletters
POSTAGE & PO BOX 300 270
OFFICE SUPPLIES & EXPENSES 2,000 2,066
DIRECTORIES 1,600 800 twice yearly
TAX & ACCOUNTING SERVICES 5,000 4,960
VIETNAM WAR MEMORIAL 800 800
MEMORIAL DAY OBSERVANCE 1,000 1,109
CRESCENTA VALLEY FIREWORKS ASSN. 2,000 2,000
POWER WASHING & CLEANING 15,000 11,248 full town wash X2 MSPA MEMBERS MEETINGS 200 163
MSPA STORAGE 1,800 1,800
INDEPENDENT CONTRACTOR SERVICES 41,150 41,150
TOTAL FIXED EXPENSES 167,700 133,935
MONTROSE SHOPPING PARK ASSOCIATION BUDGET 2023
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BUDGET 2023
ESTIMATED
FINAL 2022 NOTES
MONTROSE SHOPPING PARK ASSOCIATION BUDGET 2023
PROMOTIONAL EXPENSES
SEASONAL PROMOTIONS: 80,000 78,062
February 11th: Valentines Day Weekend 3,500 3,420
March: Shredding Event 1,500 1,428
April 23rd: Spring Wine Walk 16,000 15,861 3 weeks after Beerfest May 7th: Kids 'N' Kritters 7,000 6,764
July 1 - Aug. 31: Summer Shopping Days Promo 3,000 2,984 July 2nd: Car Show 7,500 7,265
October 31st: Halloween Spooktacular 10,000 9,900
November 11th: Holiday Wine Walk 19,000 18,952
November 24th: White Friday & Tree Lighting 6,000 5,688 Nov. 25th: Small Business Saturday 2,500 2,450 new collateral materials Friday Shop & Dine 4,000 3,350
CHRISTMAS EVENTS & ACTIVITIES 20,000 18,853 additional Saturday 2023 ARTS & CRAFTS FESTIVAL 55,000 53,337
HARVEST MARKET 95,000 92,919
TOTAL PROMOTIONAL EXPENSES 250,000 243,171
ADVERTISING EXPENSE
CHRISTMAS ADVERTISING 14,800 13,458
NON-SEASONAL ADVERTISING 500 513
PROMOTIONAL MATERIALS - -
SOCIAL MEDIA 17,000 16,391
TOTAL ADVERTISING EXPENSE 32,300 30,362
TOTAL EXPENSES 450,000 407,468
175,000 Estimaterd Remaining Funds (2023 Reserve)
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3 CITY OF GLENDALE, CALIFORNIA
REPORT TO THE SPECIAL CITY COUNCIL
AGENDA ITEM
Report: Use of City Day at the Alex Theatre: Artsakh Benefit Concert
1. Council motion to approve use of one of twelve annual City days at the Alex Theatre for Artsakh Benefit Concert on Sunday, February 26, 2023
COUNCIL ACTION
Item Type: Action Item
Approved for January 24, 2023 calendar
EXECUTIVE SUMMARY
Due to the ongoing aggression by the Azerbaijan government afflicting the indigenous Armenian population of Artsakh, SAS Entertainment, the operator for the Alex Theatre, has organized a benefit concert to raise funds to send to Artsakh to assist in reactivating the Martuni (our sister city) Artur Aghasyan Cultural Palace (Theater). As this is in alignment with the City’s interests of supporting the region, SAS presented this as a collaboration opportunity for the City to sponsor this event. The City’s sponsorship would come by way of the utilization of one of the twelve annual City days to host the event. The City would also provide marketing support to advertise the event to the community. 11 of 22
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COUNCIL PRIORITIES
This report is outside of the four stated Council Priorities.
RECOMMENDATION
Council approve utilization of one of twelve annual City days as a way of sponsoring the Artsakh Benefit Concert at the Alex Theatre.
BACKGROUND
As part of the Management Agreement, SAS agreed to provide the City with 12 annual days of Theatre use, free of facility rental charge, with the City covering any labor, box office services, and equipment rental necessary to operate the venue.
As aggression perpetuated by the government of Azerbaijan toward the indigenous Armenian population of Artsakh, leading to casualties, blockades, and the destruction of property in Artsakh, the Glendale community is seeking ways to make impactful contributions to the people of Artsakh. The Alex Theatre has already hosted a benefit show titled “For The Soldiers” for causes in Artsakh in November 2022. SAS provided a substantial discount to this group, and to others who have produced other benefit events at the Theatre. The February 26, 2023 event will be the first benefit SAS will be presenting themselves and is seeking the City’s partnership to bring it to fruition by utilizing one of the City’s allotted days at the Theatre.
The event will include performances by:
Artur “Mister X”
Araksya Amirkhanyan
Emmy
Sargis Manukyan
The 10-year management agreement also includes ongoing improvements to the Theatre’s technical infrastructure. As replacement of equipment has started to take place, a partnership has been formed between Martuni Theatre in Artsakh, the City, and SAS Entertainment through a recent visit by a delegation from the Republic of Artsakh. As part of this benefit package, the donation of the replaced equipment will formally be made to the Martuni theatre, which had been ransacked during the recent attacks by Azerbaijan.
The arts play a critical role in unifying communities and can serve as a mental reprieve, especially in times of difficulty, and the City and SAS are looking forward to providing both financial and equipment donations to a community in desperate need and seeking to rebuild itself. The event will be livestreamed to the Theatre in Artsakh.
ANALYSIS
This event is in line with the City’s and community’s interests and is an appropriate utilization of one of the City’s twelve rental dates at the Theatre. Other dates that have been mentioned for consideration would not conflict with this utilization, including the April 24 Commemoration event, Tech Week, and Women’s Equity Day. 12 of 22
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STAKEHOLDERS/OUTREACH
Marketing of this event will take place on Ticketmaster, Its My Seat and the Alex Theatre website. The City will also utilize all of its own marketing avenues including newsletters, social media, and GTV6 broadcasting to inform the community of this benefit concert.
FISCAL IMPACT
The staffing costs associated with use of the Theatre for this Artsakh Benefit Concert will cost $10,128. The Community Development Department budget can absorb this cost and therefore no new appropriation is being requested at this time. The funding is outlined below:
Existing Appropriation
Amount Account String Funding Source
$10,128 43110-1010-CDD-2511-P0000-T0000 General Fund
ENVIRONMENTAL REVIEW (CEQA/NEPA)
This item is considered a ministerial activity and therefore, not subject to CEQA review.
CAMPAIGN DISCLOSURE
This item is exempt from campaign disclosure requirements.
ALTERNATIVES
1. Approve utilization of one of twelve of the City days at the Alex Theatre, allowing the City to be a sponsor of the event.
2. Do not approve utilization of one of twelve of the City days at the Alex Theatre. This event will take place without City sponsorship.
3. Consider another alternative not proposed by staff.
ADMINISTRATIVE ACTION
Prepared by:
Bradley Calvert, Director of Community Development
Approved by:
Roubik R. Golanian, P.E., City Manager
EXHIBITS/ATTACHMENTS
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M O T I O N
Moved by Council Member _________________________, seconded by Council Member ___________________________, that the Council hereby approves the use of one of the twelve annual “City days” at the Alex Theatre for the Artsakh Benefit Concert on Sunday, February 26, 2023 as set forth in the Report to Council dated January 24, 2023.
Ayes:
Noes:
Absent:
Abstain:
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4 CITY OF GLENDALE, CALIFORNIA
REPORT TO THE SPECIAL CITY COUNCIL
AGENDA ITEM
Report: Greater Downtown Glendale Association’s Calendar Year 2022 Annual Report and Calendar Year 2023 Budget for the Greater Downtown Glendale Community Benefit District
1. Motion to Accept Greater Downtown Glendale Association’s Calendar Year 2022 Annual Report and Calendar Year 2023 Budget for the Greater Downtown Glendale Community Benefit District
COUNCIL ACTION
Item Type: Action Item
Approved for January 24, 2023 calendar
EXECUTIVE SUMMARY
Each year, the Greater Downtown Glendale Association (GDGA) submits its Annual Report for the previous year and Proposed Budget for the upcoming year. This synopsis and proposed activity for next year provides Council with insight into the needs, successes, and developments of the greater downtown district and its businesses. 15 of 22
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7 COUNCIL PRIORITIES
N/A
RECOMMENDATION
That Council accept the Calendar Year 2022 Annual Report and Calendar Year 2023 Budget as submitted by the Greater Downtown Glendale Association (GDGA) for the Greater Downtown Community Benefit District (District).
BACKGROUND
The Greater Downtown Community Benefit District, managed by the Greater Downtown Glendale Association (GDGA), has completed its third year in the expanded district. The District was initially established in 2012 and was set to expire at the end of 2019.
However, in 2019, it successfully completed the process to expand the District for another ten years. This expansion now includes properties on Brand Boulevard north of the 134 Freeway to East Stocker Street, and Central Avenue generally from Broadway to West Dryden Street.
ANALYSIS
The Annual Report (Exhibit 1) demonstrates that the district continues to grow rapidly and has many exciting things on the horizon for 2023. A list of new businesses that opened in 2022 includes Amazon Style, 818 Chicken, Jaaaaan Restaurant, Chanel Fragrance and Beauty Boutique, Laderach Chocolatier Suisse, Burnin’ Mouth Nashville Hot Chicken, Cadillac ELECTRIQ Theater and the Dodger Clubhouse. Vacancy rates of retail space in the downtown remain well below comparable cities, despite the hardships many local businesses faced during the COVID-19 Pandemic.
Staff continues to finalize the next phase of the Al Fresco Program in Downtown with permanent parklets. The GDGA and staff will continue to collaborate for locations, business participation, and design.
Throughout the year, GDGA also focuses efforts on marketing the district, beautification through sidewalk operations, seasonal decorations, and event sponsorships. The GDGA staff works closely with the Glendale Police Department to provide and connect those who are experiencing homelessness, to the necessary services and resources.
The GDGA hopes to re-introduce events throughout the year, many of which were suspended during the pandemic, and has recently hired an event planning group to develop these activities and attract more visitors and residents to Downtown Glendale.
Finally, the GDGA looks forward to the anticipated new residential units that will be delivered in Downtown by 2026. The GDGA is also collaborating with the City on improvements to the SR134 overpasses at Brand Boulevard and Central Avenue, to create a better connection for pedestrians.
The Budget is in line with the type of services both the City and the other property owners within the GDGA would expect, including investments in staffing of ambassadors, 16 of 22
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7 placemaking initiatives, banners, and marketing. The GDGA expects to have another productive year that will continue to raise the profile of Downtown Glendale and contribute to its vibrancy and success.
STAKEHOLDERS/OUTREACH
The GDGA works with their board to create their budget / annual report. No additional outreach was required with this item.
FISCAL IMPACT
The members of the Greater Downtown Glendale District pay the assessments that fund the budget proposed in this report. The County of Los Angeles Assessors Office (County) bills each member via property taxes based on information that is submitted by City staff. The City of Glendale pays the Greater Downtown Glendale Association $80,032.20 for City owned parcels. Assessments are based on a complex formula of factors such as linear feet of primary street frontage, building size, parcel size, or a combination of property features. Parcels that are not billed through the County are manually processed and collected by the City. Funds collected by the County are transferred to the City and are dispersed along with the manually collected funds to the GDGA for the benefit of the District. Currently, the fiscal impact to the City for this administrative work is minimal and thus has been absorbed by the City.
ENVIRONMENTAL REVIEW (CEQA/NEPA)
This item is exempt from CEQA.
CAMPAIGN DISCLOSURE
This item is exempt from campaign disclosure requirements.
ALTERNATIVES
Alternative 1: Accept and approve the Greater Downtown Glendale Association 2022 Annual Report and Proposed 2023 Budget. Alternative 2: Request that the Greater Downtown Glendale Association make revisions and resubmit.
Alternative 3: Consider any other alternative not proposed by staff.
ADMINISTRATIVE ACTION
Prepared by:
Soua Vang, Deputy Director of Community Development/Economic Development Ani Pogossian, Economic Development Coordinator
Approved by:
Roubik R. Golanian, P.E., City Manager
EXHIBITS/ATTACHMENTS
Exhibit 1: 2022 GDGA Annual Report
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7 Exhibit 2: 2023 GDGA Proposed Budget
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c:\inetpub\wwwroot\multitenant\temp\mtn - dga_2022_annualreport_2023 budget.pdf
M O T I O N
Moved by Council Member , and seconded by Council Member, , that the City Council of the City of Glendale hereby accepts the Greater Downtown Glendale Association’s Calendar Year 2022 Annual Report and the Calendar Year 2023 Budget for the Greater Downtown Glendale Community Benefit District, as more particularly described in the Report to Council, dated January 24, 2023, from the Deputy Director of Community Development.
Vote as follows:
Ayes:
Noes:
Absent
Abstain:
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ANNUAL
REPORT
2022
GREATER DOWNTOWN GLENDALE ASSOCIATION2022 ANNUAL REPORT5 Last year at this time, we were hoping to see the end of the pandemic and its impact on the Greater Downtown Glendale district. As we have come to learn, COVID and its variants are still with us, albeit at a greatly reduced level. We have successfully emerged from the worst elements and impacts to the business community in Downtown, and we are hopeful that our property owners and business owners have made it through the pandemic stronger than ever.
Now is our rebuilding process.
The Greater Downtown Glendale Association, which
represents property owners from Colorado Boulevard up to Stocker Drive, and from Maryland Avenue to Central Avenue, is planning many new events throughout the coming year.
Between a robust series of events, some in partnership with the City of Glendale, we hope to continue to bring attention to our growing Downtown. These events will showcase the improvements and changes to Downtown and show the citi- zens of Glendale and surrounding cities how important it is for our Downtown to perform as the City Center.
From the outset, the role of the Association has been to foster and generate demand for the property owners and, by extension, the businesses in our district. Demand results in better rents, better sales and greater prosperity for every- one. The demand from the community and our regional
customers helps rebuild the economy of Downtown Glendale and helps to offset the rising costs of everything – especially with the impact of the inflation rate over the past year. We believe this year will represent the stabilization of the local economy and provide new opportunities for growth for these property owners and business owners alike.
While some business districts in the LA region struggle to return to the 2019 economy, Downtown Glendale is well
on its way to surpass the growth that occurred before the pandemic. Over the past year, Downtown Glendale gained
33 new businesses and those businesses have provided
hundreds of new jobs in Downtown.
Our executive director will comment on the exciting growth of new residential units planned for the coming year, but the proposed addition of over 1,369 units set to open in the next two years will create a new “in-town” citizen and, thus, customer base. Not only is our Downtown extremely walk - able, attractive and safe, but these new residents will be proud to call Downtown Glendale their home.
Do we have issues regarding homelessness and loitering? Yes, we are not immune to this nationwide critical issue.
However, relative to surrounding cities, the Greater Down- town Glendale Association staff and officers have worked closely with Glendale’s Downtown police team, city staff and Mayor Ardy Kassakhian to ensure that everyone’s experi - ence walking throughout Downtown is pleasurable, attrac- tive, clean – and most importantly, free from crime.
With a great team of maintenance workers who clean our
sidewalks daily and set out the best holiday decorations throughout our Downtown district, we continue to reveal our creativity in ensuring that the public rights of way are clean and inviting.
On behalf of our extraordinary volunteer board of directors and our hardworking and creative staff and management,
we wish everyone a prosperous, safe, happy and healthy
new year in 2023 and look forward to moving forward, as a group, to make our Downtown Glendale one of the key
centers of commerce and Downtown growth in the entire
San Fernando Valley.
Thank you for your ongoing support of our efforts. That is the depth of our commitment.
– Rick Lemmo,– Rick Lemmo,
Pr
esident, Greater Downtown Glendale Association
Caruso
BOARD OF DIRECTORSDOWNTOWN GLENDALE ASSOCIATION
GREATER DOWNTOWN GLENDALE CBD
CONNECT TO
DOWNTOWN GLENDALE:
downtownglendale.com
/DWTNGlendale
@DWTNGlendale
@downtown_glendale
100 N. Brand Blvd.
Suite 508
Glendale, CA 91203
THE DEPTH OF OUR
COMMITMENT TO DOWNTOWN GLENDALE.
Rick Lemmo, President of the Greater Downtown Glendale Association $1,026,366.35$1,026,366.35
SIDEWALK OPERATIONS | LANDSCAPING
$274,358.99$274,358.99
ADMINISTRATION
$385,989.89$385,989.89
CARRY FORWARD FY22
$202,991.89$202,991.89
DISTRICT IDENTITY |
MARKETING |
PUBLIC SPACES
Rick Lemmo
President | Executive Committee
Chair | Director of Government
Relations
The Americana at Brand | Caruso
Raul Porto
Vice President
Porto’s Bakery
Randy Stevenson
Vice President | SOBO Committee
Chair
Stevenson Real Estate
Helen McDonagh
Secretary | Treasurer | DISI
Committee Chair
Massage Envy Spa Glendale
Bradley Calvert
Board Member
City of Glendale
Steven Sayers
Board Member
Glendale Galleria | Brookfield
Properties Retail
Judee Kendall
Board Member
Glendale Chamber of Commerce
Rick Lemmo
President | Executive Committee
Chair | Director of Government
Relations
The Americana at Brand | Caruso
Raul Porto
Vice President
Porto’s Bakery
Randy Stevenson
Vice President | SOBO Committee
Chair
Stevenson Real Estate
Helen McDonagh
Secretary | Treasurer | DISI
Committee Chair
Massage Envy Spa Glendale
Bradley Calvert
Board Member
City of Glendale
Steven Sayers
Board Member
Glendale Galleria | Brookfield
Properties Retail
20222022 EXPENSES — $1,889,708.12$1,889,708.12 2023
058
045
054
069
071 072
5643-020
N Jackson St
E Lomita Ave
E Elk Ave
E Colorado St
E Harvard St
E Doran St
S Central Ave
N Columbus Ave
E Broadway
W Broadway
E Wilson Ave
W Lexington Dr
W Doran St
S Columbus Ave
N Central Ave
Pioneer Dr
E Lexington Dr
Jackson Pl
W Milford St
Maryland Pl
E California Ave
E Milford St
W Wilson Ave
Myrtle St
W California Ave
Salem St
S Louise St
S Brand Blvd
W Colorado St
S Glendale Ave
N Maryland Ave
N Orange St N Kenwood St
N Howard St
W Elk Ave
Ivy St
Hawthorne St
Oak St
Vine St
N Louise St
N Brand Blvd
S Isabel St
S Kenwood St
S Jackson St
N Isabel St
S Maryland Ave
Sanchez Dr
0 250 500125
Feet
LEGEND
District Parcel
District Boundary
America, Inc.
052
081
066
067
069
068
060
096
5643002
CA134
229
029
030031
032
040
039
036
057
056
055
054 046
047052
5643001
5643003
5642015
5642002
056
042
028
5637003 053
051
048
052
050
038
049
084
032 031
040 053064 049
048
052
059
058
057
001
002
003
025
041 0
024
40 057
056
055
058
046
054
053
052
049
047
906
048
050
051
203 204
040
041
042
043
900
044
204
907
900
026
027
028
029
904 030
901 032906 033059
034040
035
036
902
039
037
038
905
073
065
057
911
058
059
908
061
071
063
064
902
909
070906
905
904
903
072
090 092
097
098
031 079
029
066032
033
030
024
090
081
087
924
034
083
091
057
089
922
042043044
920
040 039
043 041
042
900
907
032
033
001
014
008
007
006
903
902
003
002
040
047
935
043
937936
904
5642001
5642013
5642016
5643-019
81 048
048
048
Greater Glendale CBD 2021
5642014
5695005
5643018
5643004
5643004
047
5642004
909
908
910
906
5637001
5637002
5642005
N Brand Blvd
W California Ave
E Wilson Ave
E Broadway
5642003
155
033
034
927
055
001
014
008
011
013
005
012
006
007
021
022
023
015
024
013
020
043
022
935
021
902
907
023
936
914
N Louise St
N Central Ave
W Loraine St
E Dryden St
E Fairview Ave
E Randolph St
E Stocker St
Parkwood Dr
N Maryland Ave
Cameron Pl
N Kenwood St
Campbell St
Ross St
E Loraine St
Viola Ave
Valley View Rd
Monterey Rd
W Fairview Ave
E Glenoaks Blvd
Parkwood Ln
W Randolph St
W Mountain St
W Stocker St
N Brand Blvd
W Glenoaks Blvd
Arden Ave
Burchett St
W Dryden St
Melrose Ave
Goode Ave0 250 500125
Feet
LEGEND
District Parcel
District Boundary
Greater Glendale CBD 2021
0E Mountain St
America, Inc.
081
080
CA134
054
066
078
162
147
919921
024
008
002
003
152
011
900
001
002
004
5644013
5644012
5644018
5644014
5644011
5647004
925923
041
040
001
009010
020
018
009
0315647003
5644003
5644003
EXHIBIT 1
20 of 22
\ 19,554 42-gallon trash bags;
approximately 361,749 pounds of litter picked up
off the streets and sidewalks
\ 157 reports filed , including broken city property,
extensive graffiti, and illegal dumping
\ 567 clean ups performed of bio waste and
human waste
\ 483 homeless outreach efforts performed
relating to business calls and disturbances
\ 1,332 directions/recommendations given
\ 814 graffiti tags cleaned up
\ 1,998 stickers/posters removed
\ 508 full city blocks pressure washed
\ 4,006 bus stops cleaned
\ 477 shopping carts returned to businesses
or removed from the district
> 818 Chick en
DOWNTOWN
NOW OPEN!
> Amazon Styl e
AMERICANA
NOW OPEN!
> Artie’ s Express
GALLERIA
NOW OPEN!
> Bear d Papa’s
GALLERIA
NOW OPEN!
> Bigwig P op-up Shops
AMERICANA
NOW OPEN!
> Burnin’ mouth
GALLERIA
NOW OPEN!
> Cadillac ELEC TRIQ Theater
AMERICANA
NOW OPEN!
> Chalic e Collectibles
GALLERIA
NOW OPEN!
> Chanel F ragrance and
Beauty Boutique
AMERICANA
NOW OPEN!
> Ches s Park Lounge
DOWNTOWN
NOW OPEN!
> Chez Gagne
DOWNTOWN
NOW OPEN!
> Coff ee Bean and Tea Leaf
GALLERIA
NOW OPEN!
> Copa Vida Caf é
DOWNTOWN
NOW OPEN!
> De vil & Angel
GALLERIA
COMING SOON!
> Dis trict Pub
GALLERIA
COMING SOON!
> Dodger Clubhouse
GALLERIA
NOW OPEN!
> Evit e Headquarters
DOWNTOWN
COMING SOON!
> Gill y Hicks
GALLERIA
COMING SOON!
> Gol den Goose
AMERICANA
NOW OPEN!
> Jaaaaan R estaurant
ARTSAKH
NOW OPEN!
> Kar e Don & Co,
Japanese Kitchen
DOWNTOWN
NOW OPEN!
> Lader ach Chocolatier
Suisse
GALLERIA
NOW OPEN!
> La R ochelle
DOWNTOWN
COMING SOON!
> Prison Art
GALLERIA
COMING SOON!
> R evise Denim
AMERICANA
NOW OPEN!
> R ock Photography Museum
DOWNTOWN
NOW OPEN!
> Saint Laur ent
AMERICANA
COMING SOON!
> Samsonit e - Briggs Riely by
Travel Store
GALLERIA
NOW OPEN!
> Sunglas s Gallery
GALLERIA
COMING SOON!
> T easpoon
AMERICANA
NOW OPEN!
> The Br andy
DOWNTOWN
NOW OPEN!
> YiF ang Taiwanese Fruit Tea
DOWNTOWN
NOW OPEN!
> YITT Y by Lizzo
GALLERIA
NOW OPEN!
NEW BUSINESSES OPENED IN 2022
GREATER DOWNTOWN GLENDALE ASSOCIATION2022 ANNUAL REPORT2 4
MEDIA ATTENTION
DGA AMBASSADOR STATS:
GREATER DOWNTOWN GLENDALE ASSOCIATION2022 ANNUAL REPORT
PRESS HIGHLIGHTS
SOCIAL MEDIA INFLUENCE
Facebook
9,873 followers
9,674 lik
es
Instagram
2,311 followers
Twitter
1,466 followers
Throughout the country today, we see tremendous changes occur in our Downtowns. In many cities, the surplus of
older office buildings and retail has become a drag on the local economies. Once great Downtown areas are strug-
gling mightily to attempt to reinvent themselves in the 21st century, the post pandemic economy and historic inflation- ary pressures of 2022.
One of the bright lights in the entire San Fernando Valley is the continued reevaluation and growth of Glendale as demand in our city changes. It was just announced last
week that the old Sears site north of Wilson and touching Central Avenue is being considered as a new residential development including almost 700 new residential units.
This proposed use could translate into almost 1,000 new residents living, working and enjoying Downtown Glendale by 2025, not to mention increased jobs in our area during the construction process.
This development is a great sign of attraction of new resi - dential developers to Downtown. Coupled with the large new mixed-use development at Milford and Orange, the combi- nation of this development, which should open in late 2023, and the proposed project at the Sears site, will bring almost 1,369 new residents living, dining, shopping and perhaps even working in Downtown Glendale.
As part of our commitment to making the Greater Downtown Glendale district into an attractive, walkable and dynamic district, we continue to seek to create public spaces and activities in Downtown. The transformation of Artsakh
Avenue in the east side of Downtown will create one of the most dynamic cultural and activity centers in the region.
Our work with the City and Cal Trans to tie Downtown, both north and south of the 134, through the “Bridge Link” proj - ect, should make the walk across the Central Avenue and Brand Boulevard 134 overpasses far more attractive and
create a seamless link within Downtown. We hope to have our unique northern and southern sections of Downtown,
currently bifurcated by the 134 freeway be far more attractive to employees and pedestrians on both sides of the freeway.
Our job at the Greater Downtown Glendale Association is to support and facilitate growth in our Downtown, whether office, retail, restaurant/entertainment or residential, by representing property owners and, by extension, the tenants of those property owners. We seek to make Downtown into a 16 hours per day, seven days per week city center. This will be achieved by telling the world that Downtown Glendale is not only a great place to do business and to own property, but also to live and enjoy the great elements of City living.
Keep your eyes open for new public art, new public spaces and the new Bridge Link project coming in 2023. We look forward to chalking up this coming year as another success- ful step in building the core of this great Downtown.
– Mar co Li Mandri– Mar co Li Mandri
Executive Director
Greater Downtown Glendale Association
New City America
BUILDING THE CORE OF
GREATER DOWNTOWN GLENDALE
Marco Li Mandri, Executive Director of Greater Downtown Glendale Association On July 16, the Downtown area was alive and packed with residents and visitors for the 27th annual Cruise Night event. Featuring incredible bands, fireworks, and 335 classic and imported cars, Cruise Night brought tons of fun for everyone to the ½-mile portion of Brand Boulevard between Broadway and Milford Street. The Greater Downtown Glendale Association showed our support with a donation of $2,500.
Glendale’s Tech Week celebration brought together many of the LA area’s greatest tech players. The event included job fairs, educational panels and an awards ceremony, as well as Tech Week’s signature PitchFest – an opportunity for local early-stage startups to pitch their innovations to a panel of venture capital investors.
CRUISE NIGHT
GLENDALE TECH WEEK
5 media highlights
1award
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2023 PROPOSED BUDGET
Income
Assessment Income 1,468,145.61
Carry Forward 385,989.89
FY22 Assments Paid after 11/30 82,522.24
Non Assessment Revenue
Interest Income
Total Income 1,936,657.74
Expense
Administration 2023 PROPOSED BUDGET % FY23 Budget
Travel 0.00 0.00%
Telecommunications 8,000.00 0.41%
Staff Contract 225,000.00 11.62%
Printing & Copying 2,500.00 0.13%
Postage & Mail 1,000.00 0.05%
Office Supplies 3,000.00 0.15%
Memberships 750.00 0.04%
Insurance Liability 9,500.00 0.49%
Legal Fees 5,000.00 0.26%
Board Meetings 750.00 0.04%
Bank Charges 400.00 0.02%
Accounting Fees 7,500.00 0.39%
Admin - Misc. 13,000.00 0.67%
Total Administration 276,400.00 14.27%
2023 PROPOSED BUDGET % FY23 Budget
Reserves 162,757.74 8.40%
162,757.74 8.40%
DISI 2023 PROPOSED BUDGET % FY23 Budget
Business Attraction 20,000.00 1.03%
Advertising 10,000.00 0.52%
Annual Report 1,000.00 0.05%
Banners 40,000.00 2.07%
Events Coordinator 30,000.00 1.55%
Mobile App 3,000.00 0.15%
Public Relations 40,000.00 2.07%
Placemaking 75,000.00 3.87%
Rent, Parking, Utilities 20,000.00 1.03%
Seasonal Displays 135,000.00 6.97%
Special Events 20,000.00 1.03%
Chamber of Commerce 5,000.00 0.26%
City Events 10,000.00 0.52%
International Women's Day 7,500.00 0.39%
Special Projects 20,000.00 1.03%
Videos 5,000.00 0.26%
Website 6,000.00 0.31%
Total DISI 447,500.00 23.11%
SOBO 2023 PROPOSED BUDGET % FY23 Budget
Maint. Provider & Ops. Director 800,000.00 41.31%
Rent, Parking, Utilities 30,000.00 1.55%
Fuel 30,000.00 1.55%
Public Space Maint. 50,000.00 2.58%
SOBO Misc. 20,000.00 1.03%
Capital Improvements 50,000.00 2.58%
Supplies 20,000.00 1.03%
Uniforms 10,000.00 0.52%
Ambassador Welfare 20,000.00 1.03%
Truck/P.W. Maint. 10,000.00 0.52%
Auto Insurance 10,000.00 0.52%
1,050,000.00 54.22%
Total SOBO
TOTAL EXPENSES 1,936,657.74 100.00%
Downtown Glendale Association
2023 Proposed DRAFT Budget
EXHIBIT 2
22 of 22