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DECEMBER 12, 2023
ROLL CALL
-
3:00 PM
-
Report of the City Clerk of the City Council, re: Posting of Agenda. The Agenda for the Tuesday, December 12, 2023 Special Public Meeting of the City Council was posted on December 7, 2023, on the Bulletin Board Outside City Hall.
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SP CC
A
SPECIAL PUBLIC MEETING
of the City Council is hereby called to meet at
3:00
PM
on
Tuesday, December 12, 2023
, in the Council Chamber, 613 E. Broadway, 2nd Floor
,
Glendale, CA 91206 to consider the following item(s) of business, to wit;
1. Community Development, re:
Montrose Shopping Park Business Improvement
District Annual Work Plan (Budget) for Calendar Year 2024 and Extend the Management Agreement
a. Motion to accept Montrose Shopping Park Association 2024 Budget and Annual Work Plan
b. Motion to extend the terms of the management agreement with the Montrose Shopping Park Association for five years until December 31, 2028
ADJOURNMENT
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SP CC
1 CITY OF GLENDALE, CALIFORNIA
REPORT TO THE SPECIAL CITY COUNCIL
AGENDA ITEM
Report: Montrose Shopping Park Business Improvement District Annual Work Plan (Budget) for Calendar Year 2024 and Extend the Management Agreement
1. Motion to accept Montrose Shopping Park Association 2024 Budget and Annual Work Plan.
2. Motion to extend the terms of the management agreement with the Montrose Shopping Park Association for five years until December 31, 2028.
COUNCIL ACTION
Item Type: Action Item
Approved for December 12, 2023 calendar
EXECUTIVE SUMMARY
Each year the Montrose Shopping Park Association submits its Proposed Budget for the upcoming year, outlining various marketing strategies and allocation of assessment funds. The current Management Agreement between the City and the Montrose Shopping Park Association (MSPA) expires on December 31, 2023. Extending this Agreement for an additional five years will ensure continued support for the business improvement district.
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8 RECOMMENDATION
Approve the motion accepting the Annual Work Plan (“Budget”) as submitted by the Montrose Shopping Park Association (“MSPA”) for the calendar year covering January 1, 2024 through December 31, 2024, and extend the terms of the Management Agreement for five years, terminating December 31, 2028.
ANALYSIS
Budget
Annually, the MSPA, in the capacity of the Business Improvement District (BID) Advisory Board, is required by local ordinance and the California Streets & Highway Code to submit an annual budget that estimates the expenditures necessary to implement its annual work plan. The City Council must review and approve the budget, which is funded solely by the merchants. The work plan includes various tools for marketing and promoting the district and details how assessment funds will be spent during the upcoming calendar year.
Management Agreement
The current Management Agreement between the City and the Advisory Board that allows the Advisory Board to administer the assessment funds for the marketing and promotion of the BID expires on December 31, 2023. The MSPA has consistently managed the BID in a professional manner and as a result improved the standing of the organization and its financial position.
Many of the Montrose Shopping Park iconic events that provide a substantial income flow, such as the Montrose Wine Walks and Arts & Crafts Festival, have returned and continue to attract locals and visitors to the Montrose Shopping Park. The Montrose Harvest Market has consistently remained open throughout the year and generated an estimated revenue of $196,860.
The MSPA has submitted a 2024 budget which shows a recap of 2023 revenues and expenses (Exhibit 1) and the 2024 detailed work plan/budget (Exhibit 2). The 2024 total estimated income is $478,000, that includes $152,650 in assessments and $325,350 from key revenue generating events and programs such as Harvest Market, Arts & Crafts Festival, Wine Walks, and Filming.
2024 is expected to be another successful year of popular events that will continue to bring the community together.
STAKEHOLDERS/OUTREACH
The MSPA works with their board to create their budget / work plan. No additional outreach was required with this item.
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8 FISCAL IMPACT
There is no fiscal impact associated with this report.
ENVIRONMENTAL REVIEW (CEQA/NEPA)
CEQA does not apply to projects where the lead agency determines "with certainty that there is no possibility that the activity in question may have a significant effect on the environment." CEQA Guidelines (14 Cal. Code Regs.) § 15061(b)(3).
Here, the action involves approval of a budget and work plan involving advertising and activities at an existing shopping park district, and extension of an existing management agreement. There is no possibility that the action to note and file this report may have a significant effect on the environment.
CAMPAIGN DISCLOSURE
This item is exempt from campaign disclosure requirements.
ALTERNATIVES TO STAFF RECOMMENDATION
Alternative 1: Request that the Montrose Shopping Park Association make specific revisions and resubmit.
Alternative 2: Council may consider any other alternative not proposed by staff.
ADMINISTRATIVE ACTION
Submitted by:
Bradley Calvert, Director of Community Development
Prepared by:
Soua Vang, Deputy Director of Community Development
Jennifer De La Mora, Principal Economic Development Officer Approved by:
Roubik R. Golanian, P.E., City Manager
EXHIBITS/ATTACHMENTS
Exhibit 1: Montrose Shopping Park Association Budget 2024 Exhibit 2: Montrose Shopping Park Budget and Work Plan 2024 Exhibit 3: Montrose Shopping Park Association Management Agreement 5 of 14
montrose shopping park annual budget mtn 2024.pdf
M O T I O N
Moved by Council Member _______________________, seconded by Council Member _______________________, that the Montrose Shopping Park Association annual work plan (budget) for calendar year 2023 (January 1, 2024 through December 31, 2024), attached to the Report to Council dated December 12, 2023 from the Director of Community Development, is hereby accepted and ordered filed with the City Clerk.
Vote as follows:
Ayes:
Noes:
Absent:
Abstain:
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cc mtn - mspa management agreement extension 2023-2028.pdf 1 0
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4 M O T I O N
Moved by Council Member , and seconded by Council Member , that the Management Agreement by and between the City of Glendale and the Montrose Shopping Park Association for the management of the Montrose Shopping Park Business Improvement District is hereby extended for an additional five (5) years commencing on January 1, 2024 through December 31, 2028. Further, the City Council authorizes the City Manager to execute the Management Agreement subject to the City Attorney’s review and approval as to legal form and content.
Vote as follows:
Ayes:
Noes:
Absent
Abstain:
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BUDGET 2024
ESTIMATED
2023
YEAR-TO-DATE
2023
ESTIMATED NET INCOME
HARVEST MARKET 195,000 196,860 167,786 ASSESSMENTS 150,000 152,650 152,650 ARTS & CRAFTS FESTIVAL 82,000 82,065 78,815 early bookings WINE WALKS 45,000 45,000 22,814 FILMING 2,000 1,425 1,425
TOTAL NET INCOME 474,000 478,000 423,490
TRADITIONALLY FIXED EXPENSES
SEASONAL LIGHTING 30,000 25,000 4,400 replacement light strands SEASONAL DÉCOR 21,000 20,719 15,724 CHRISTMAS PARADE 5,500 5,210 210
MSPA-HQ & GPD SUBSTATION 28,000 22,670 13,671 full year rent & utilities; fewer add-ons INSURANCE 3,000 2,988 2,988
WEBSITE 3,300 5,500 2,002 re-do added 2023, not repeated MISCELLANEOUS 1,050 1,050 938
PRINTING 3,500 1,000 73 add newsletters
POSTAGE & PO BOX 300 279 279
OFFICE SUPPLIES & EXPENSES 4,200 4,200 3,694 DIRECTORIES 1,600 1,600 800
TAX & ACCOUNTING SERVICES 5,200 5,165 5,165 VIETNAM WAR MEMORIAL 800 800 800
MEMORIAL DAY OBSERVANCE 1,500 1,361 1,361 CRESCENTA VALLEY FIREWORKS ASSN. 2,000 2,000 2,000 POWER WASHING & CLEANING 12,500 8,198 8,198 added full town wash MSPA MEMBERS MEETINGS 2,500 2,214 2,214
MVCCC CENTENNIAL SPONSORSHIP - 2,100 2,100 not repeated MSPA STORAGE 1,800 1,800 1,800
INDEPENDENT CONTRACTOR SERVICES 44,400 42,400 35,000 new pay schedule TOTAL FIXED EXPENSES 172,150 156,254 103,417 MONTROSE SHOPPING PARK ASSOCIATION BUDGET 2024
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BUDGET 2024
ESTIMATED
2023
YEAR-TO-DATE
2023
MONTROSE SHOPPING PARK ASSOCIATION BUDGET 2024
PROMOTIONAL EXPENSES
SEASONAL PROMOTIONS: 85,750 84,300 58,653 February 10th: Valentines Day Weekend 2,800 2,754 2,754 March 16th: Spring Wine Walk 20,300 20,300 20,237 May 5th: Kids 'N' Kritters 7,000 6,720 6,720 July - Aug.: Summer Shopping DaysPromo 2,000 1,476 1,339 July 7th: Car Show 9,800 9,800 9,771 October 31st: Halloween Spooktacular 12,350 12,350 8,034 November 9th: Holiday Wine Walk 19,000 19,000 7,806 November 29th: White Friday & Tree Lighting 6,000 6,000 - Nov. 30th: Small Business Saturday 2,500 2,500 1,932 Friday Shop & Dine 4,000 3,400 60 dates added CHRISTMAS EVENTS & ACTIVITIES 20,500 20,245 - ARTS & CRAFTS FESTIVAL 63,000 62,700 62,613 HARVEST MARKET 98,600 98,600 83,859 TOTAL PROMOTIONAL EXPENSES 267,850 265,845 205,125
ADVERTISING EXPENSE
CHRISTMAS ADVERTISING 15,000 14,800 6,290 NON-SEASONAL ADVERTISING 1,000 500 - PROMOTIONAL MATERIALS - - 1,483 SOCIAL MEDIA 18,000 17,000 14,229 TOTAL ADVERTISING EXPENSE 34,000 32,300 22,002 TOTAL EXPENSES 474,000 454,399 330,544 190,055 Projected Remaining Funds (2023 Reserve) 9 of 14
1 MONTROSE SHOPPING PARK ASSOCIATION
BUDGET AND WORK PLAN 2024
Presentation to Glendale City Council
December 12, 2023
The Montrose Shopping Park Association is taking on the challenges of 2024 continuing its commitment to keep the Montrose Shopping Park the “jewel in the crown” of the City of Glendale.
• On Saturday, February 1 0th, our Valentines Flower Cart will be located at the southeast corner of Honolulu Ave. & Ocean View Blvd. where 500 free long-stemmed roses will be handed out to MSP shoppers that day.
• Montrose Spring Wine Walk w ill return March 16th , as will the Montrose Holiday Wine Walk currently planned for November 9th. This event is “in -store” driven and is very popular with merchants and customers alike.
• The popular Kids & Kritters Day returns alongside the Sunday Harvest Market on May 5th , featuring pet adoptions, Wild Wonders Exotic Animal shows, First Responders exhibits and more.
• The first weekend in June brings back the Montrose Arts & Crafts Festival to its traditional weekend, now in its 40th year. It is the largest two -day outdoor street event in Glendale and offers shopping, food and musical entertainment for the whole family.
• On July 7th, the Montrose Car Show will again take over all three blocks of Honolulu Avenue. Now in its 22 nd year, more than 300 classic cars, hot rods , trucks and motorcycles will be on display.
• On October 31st the Halloween Spooktacular is scheduled once again for Halloween night 2024 and provides a fun, safe and family-oriented venue for the many thousands of trick-or- treaters that attend.
• MSPA’s weekly Harvest Market continues to operate every Sunday - rain or shine - except Easter Sunday. The Market functions as a service to the Foothill communities and surrounding areas. O fferings include farmers, agricultural produce rs and packaged food producers.
• Montrose Old Town Christmas winds up the year’s events, starting with our Tree Lighting ceremony the day after Thanksgiving on Plaid Friday, as we now call it, followed the next day by Small Business Saturday. There are free horse-drawn wagon rides and live bands in every block, weekends from Thanksgiving to Christmas , including free hand-led pony rides on Saturdays and photos with Santa Claus.
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2 MSPA funds several beautification efforts to ensure the best physical appearance for our community.
MSPA’s budget provides for power washing of the Viet Nam War Memorial monthly as well as a full-town power wash twice a year. MSP A continues to rely on City resources as well for supplemental power washing of City sidewalks and seating areas in 2024.
Social media advertising continues to be an intensified daily focus. Print advertising campaigns are budgeted for all individual events as well as the November-December Holiday Season activities.
MSPA remains financially committed to its co-tenancy with the Glendale Police Department substation. The new facility at 3600 Ocean View Blvd. #11 is up and running, offering the Shopping Park and s urrounding communities added security through a n ongoing police presence on location.
The annual contribution to the maintenance of the Vietnam War Memorial continues as well.
As always, MSPA is grateful to the Glendale City Council and City Staff for their continued partnership and support of the Montrose Shopping Park BID.
Respectfully submitted,
The Montrose Shopping Park Board of Directors
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mspa managment agmt 5th amendment 2023-2028.pdf
MANAGEMENT AGREEMENT:
MONTROSE SHOPPING PARK BUSINESS IMPROVEMENT DISTRICT
AMENDMENT NO. 5
This Amendment No. 5 to the Management Agreement for the Montrose Shopping Park Association (the “Agreement”) by and between the CITY OF GLENDALE, a municipal corporation, hereinafter referred to as the (“City”), and the MONTROSE SHOPPING PARK ASSOCIATION, a California nonprofit association, hereinafter referred to as the (“Association”), is effective as of January 1, 2024 (“Effective Date”).
WHEREAS, on August 13, 1968, the City adopted Ordinance No. 3812 (“Ordinance”) establishing the Business Improvement Area known as the Montrose Shopping Park Business Improvement District (“District”). The Ordinance establishing the District became effective on September 12, 1968; and
WHEREAS, pursuant to the Ordinance, as the same has been amended from time to time, on October 31, 2000, the City entered into a five (5) year Agreement with the Association to administer the assessments collected from District businesses for the purpose of promoting events for retail sales activities and to increase business in the District; and WHEREAS, on December 2, 2005, the City and Association executed the first amendment to the Agreement in order to extend the Agreement through December 31, 2010, and WHEREAS, on November 30, 2010, the City and Association executed the second amendment to the Agreement in order to extend the Agreement through December 31, 2015; and WHEREAS, on January 12, 2016, the City approved a motion extending the Agreement for an additional three (3) years from January 1, 2016 through December 31, 2018; and WHEREAS, on December 18, 2018, the City approved a motion extending the Agreement for an additional five (5) years from January 1, 2019 through December 31, 2023; and WHEREAS, on December 18, 2018, the City approved a motion extending the Agreement for an additional five (5) years from January 1, 2019 through December 31, 2023; and WHEREAS, on December ____, 2023, the City approved a motion extending the Agreement for an additional five (5) years from January 1, 2023 through December 31, 2028; and NOW, THEREFORE, the parties agree as follows:
1. Section 10 of the Agreement is hereby amended to read as follows:
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mspa managment agmt 5th amendment 2023-2028.pdf
“10. The term of this Agreement is five (5) years commencing on January 1, 2023 and ending on December 31, 2028, however the Agreement may be terminated by either parting giving ninety (90) days’ notice thereof, provided that if the City has advanced funds to the Association for a portion of a year for an approved work program that has not been completed, the Association may not terminate the Agreement until it returns that portion of that year’s budget not yet expended. If the termination notice is given by the City to the Association, the Association must within ninety (90) days return to the City the balance of any funds advanced by the City for that year which have not been legally expended for the program of that year.”
2. All other provisions, requirements, terms and conditions of the Agreement shall remain in full force and effect.
IN WITNESS WHEREOF, CITY and MONTROSE SHOPPING PARK ASSOCIATION have caused this Amendment No. 5 to the Agreement to be executed by their duly authorized representatives as follows:
CITY
By
Roubik Golanian, City Manager Date
APPROVED AS TO FORM
Michael J. Garcia, City Attorney
By:
Gillian van Muyden, Date
Chief Assistant City Attorney
MONTROSE SHOPPING PARK ASSOCIATION
By
President Date
By
Treasurer Date
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mspa managment agmt 5th amendment 2023-2028.pdf
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