A G E N D A
SPECIAL MEETING: GLENDALE CITY COUNCIL
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Glendale, CA 91206
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FEBRUARY 6, 2024
ROLL CALL
-
3:00 PM
-
Report of the City Clerk of the City Council, re: Posting of Agenda. The Agenda for the Tuesday, February 6, 2024 Special Public Meeting of the City Council was posted on February 1, 2024, on the Bulletin Board Outside City Hall.
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02 06 24
SP CC
A
SPECIAL PUBLIC MEETING
of the City Council is hereby called to meet at
3:00
PM
on
Tuesday, February 6, 2024
, in the Council Chamber, 613 E. Broadway, 2nd
Floor,
Glendale, CA 91206 to consider the following item(s) of business, to wit;
1. Community Development, re:
Greater Downtown Glendale Association’s Calendar
Year 2023 Annual Report and Calendar Year 2024 Budget for the Greater Downtown Glendale Community Benefit District
a. Motion to Accept Greater Downtown Glendale Association’s Calendar Year 2023 Annual Report and Calendar Year 2024 Budget for the Greater Downtown Glendale Community Benefit District
ADJOURNMENT
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02 06 24
SP CC
1 CITY OF GLENDALE, CALIFORNIA
REPORT TO THE SPECIAL CITY COUNCIL
AGENDA ITEM
Report: Greater Downtown Glendale Association’s Calendar Year 2023 Annual Report and Calendar Year 2024 Budget for the Greater Downtown Glendale Community Benefit District
1. Motion to Accept Greater Downtown Glendale Association’s Calendar Year 2023 Annual Report and Calendar Year 2024 Budget for the Greater Downtown Glendale Community Benefit District
COUNCIL ACTION
Item Type: Action Item
Approved for February 6, 2024 calendar
EXECUTIVE SUMMARY
Each year, the Greater Downtown Glendale Association (GDGA) submits its Annual Report for the previous year and Proposed Budget for the upcoming year. This synopsis and proposed activity for next year provide insight into the needs, successes, and developments of the greater downtown district and its businesses. 3 of 9
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9 0
5 RECOMMENDATION
That Council accept the Calendar Year 2023 Annual Report and Calendar Year 2024 Budget as submitted by the Greater Downtown Glendale Association (GDGA) for the Greater Downtown Community Benefit District (District).
ANALYSIS
The Annual Report (Exhibit 1) signifies an active phase of rapid growth within the district, promising an array of exciting developments in 2024. The year 2023 witnessed the establishment of key enterprises, such as Crumbl Cookies, Dodgers Clubhouse, Salt & Fries, and Cotton on Kids, highlighting the expansion and vibrancy of the local business landscape. Throughout the year, the GDGA devoted concentrated efforts to elevate the district's profile. Initiatives encompassed strategic marketing, comprehensive beautification strategies, including sidewalk operations and seasonal decorations, and active involvement in event sponsorships. Collaborative efforts with the Glendale Police Department addressed homeless challenges on Brand Blvd, illustrating a commitment to creating a safe and inclusive environment. Looking ahead, the GDGA aims to intensify its impact through an extensive calendar of special events and promotional activities. The goal is to draw in more visitors and enhance the overall experience for residents in Downtown Glendale. Anticipation is high as construction is underway for hundreds of new residential units, with ambitious plans for further expansion in 2024 and 2025, signaling a positive trajectory for community growth. The budget allocation aligns seamlessly with the expectations of both the City and property owners associated with GDGA.
Investments in staffing, including ambassadors, placemaking, banners, and marketing, reflect a strategic focus on enhancing services and nurturing community engagement.
With this, the GDGA looks forward to yet another year of productivity maintained by a well-considered and forward-looking approach to district development.
STAKEHOLDERS/OUTREACH
The GDGA works with its board to create its budget /annual report. No additional outreach was required with this item.
FISCAL IMPACT
The members of the Greater Downtown Glendale District pay the assessments that fund the budget proposed in this report. The County of Los Angeles Assessors Office (County) bills each member via property taxes based on information that is submitted by City staff. For FY 23-24, property tax that the City has collected and passed through to the GDGA thus far is $697,936.14. Assessments are based on a complex formula of factors such as linear feet of primary street frontage, building size, parcel size, or a combination of property features. Parcels that are not billed through the County are manually processed and collected by the City. Funds collected by the County are transferred to the City and are dispersed along with the manually collected funds to the GDGA for the benefit of the District. Currently, the fiscal impact to the City for this administrative work is minimal and thus has been absorbed by the City. 4 of 9
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9 0
5 ENVIRONMENTAL REVIEW (CEQA/NEPA)
Not applicable.
CAMPAIGN DISCLOSURE
This item is exempt from campaign disclosure requirements.
ALTERNATIVES TO STAFF RECOMMENDATION
Alternative 1: City Council may request that the Greater Downtown Glendale Association make revisions and resubmit.
Alternative 3: City Council may consider any other alternative not proposed by staff.
ADMINISTRATIVE ACTION
Submitted by:
Bradley Calvert, Director of Community Development
Prepared by:
Soua Vang, Deputy Director of Community Development
Jennifer De La Mora, Principal Economic Development Officer Approved by:
Roubik R. Golanian, P.E., City Manager
EXHIBITS/ATTACHMENTS
Exhibit 1:Greater Downtown Glendale Association Calendar Year 2023 Annual Report and Calendar Year 2024 Budget for the Greater Downtown Glendale Community Benefit District Staff Report Exhibit 2: 2023 GDGA Annual Report Exhibit 3: 2024 GDGA Proposed Budget
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c:\inetpub\wwwroot\multitenant\temp\mtn - dga_2023_annualreport_2024 budget.pdf
M O T I O N
Moved by Council Member , and seconded by Council Member, , that the City Council of the City of Glendale hereby accepts the Greater Downtown Glendale Association’s Calendar Year 2023 Annual Report and the Calendar Year 2024 Budget for the Greater Downtown Glendale Community Benefit District, as more particularly described in the Report to Council, dated February 6, 2024, from the Director of Community Development.
Vote as follows:
Ayes:
Noes:
Absent
Abstain:
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ANNUAL
REPORT
2023
GREATER DOWNTOWN GLENDALE ASSOCIATION2023 ANNUAL REPORT5
BOARD OF DIRECTORSDOWNTOWN GLENDALE ASSOCIATION
GREATER DOWNTOWN GLENDALE CBD
CONNECT TO
DOWNTOWN GLENDALE:
downtownglendale.com
/DWTNGlendale
@DWTNGlendale
@downtown_glendale
100 N. Brand Blvd.
Suite 508
Glendale, CA 91203
$963,084.17 $963,084.17
SIDEWALK OPERATIONS & LANDSCAPING
$267,314.68 $267,314.68
ADMINISTRATION
$302,454.87 $302,454.87
CARRY FORWARD FY23
$251,789.65 $251,789.65
DISTRICT IDENTITY /
MARKETING /
PUBLIC SPACES
Rick Lemmo
President | Executive Committee
Chair | Director of Government
Relations
The Americana at Brand | Caruso
Raul Porto
Vice President
Porto’s Bakery
Randy Stevenson
Vice President | SOBO Committee
Chair
Stevenson Real Estate
Helen McDonagh
Secretary | Treasurer | DISI
Committee Chair
Massage Envy Spa Glendale
Bradley Calvert
Board Member
City of Glendale
Steven Sayers
Board Member
Glendale Galleria | Brookfield
Properties Retail
Rick Lemmo
President | Executive Committee
Chair | Director of Government
Relations
The Americana at Brand | Caruso
Raul Porto
Vice President
Porto’s Bakery
Randy Stevenson
Vice President | SOBO Committee
Chair
Stevenson Real Estate
Helen McDonagh
Secretary | Treasurer | DISI
Committee Chair
Massage Envy Spa Glendale
Bradley Calvert
Board Member
City of Glendale
Craig Gorris
Board Member
Glendale Galleria | Brookfield
Properties Retail
Judee Kendall
Board Member
Glendale Chamber of Commerce
20242023 EXPENSES — $1,784,643.37$1,784,643.37 2023
058
045
054
069
071 072
5643-020
N Jackson St
E Lomita Ave
E Elk Ave
E Colorado St
E Harvard St
E Doran St
S Central Ave
N Columbus Ave
E Broadway
W Broadway
E Wilson Ave
W Lexington Dr
W Doran St
S Columbus Ave
N Central Ave
Pioneer Dr
E Lexington Dr
Jackson Pl
W Milford St
Maryland Pl
E California Ave
E Milford St
W Wilson Ave
Myrtle St
W California Ave
Salem St
S Louise St
S Brand Blvd
W Colorado St
S Glendale Ave
N Maryland Ave
N Orange St N Kenwood St
N Howard St
W Elk Ave
Ivy St
Hawthorne St
Oak St
Vine St
N Louise St
N Brand Blvd
S Isabel St
S Kenwood St
S Jackson St
N Isabel St
S Maryland Ave
Sanchez Dr
0 250 500125
Feet
LEGEND
District Parcel
District Boundary
America, Inc.
052
081
066
067
069
068
060
096
5643002
CA134
229
029
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032
040
039
036
057
056
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002
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056
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058
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052
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203 204
040
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043
900
044
204
907
900
026
027
028
029
904 030
901 032906 033059
034040
035
036
902
039
037
038
905
073
065
057
911
058
059
908
061
071
063
064
902
909
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905
904
903
072
090 092
097
098
031 079
029
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033
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090
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034
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091
057
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040
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5642013
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5643-019
81 048
048
048
Greater Glendale CBD 2021
5642014
5695005
5643018
5643004
5643004
047
5642004
909
908
910
906
5637001
5637002
5642005
N Brand Blvd
W California Ave
E Wilson Ave
E Broadway
5642003
155
033
034
927
055
001
014
008
011
013
005
012
006
007
021
022
023
015
024
013
020
043
022
935
021
902
907
023
936
914
N Louise St
N Central Ave
W Loraine St
E Dryden St
E Fairview Ave
E Randolph St
E Stocker St
Parkwood Dr
N Maryland Ave
Cameron Pl
N Kenwood St
Campbell St
Ross St
E Loraine St
Viola Ave
Valley View Rd
Monterey Rd
W Fairview Ave
E Glenoaks Blvd
Parkwood Ln
W Randolph St
W Mountain St
W Stocker St
N Brand Blvd
W Glenoaks Blvd
Arden Ave
Burchett St
W Dryden St
Melrose Ave
Goode Ave0 250 500125
Feet
LEGEND
District Parcel
District Boundary
Greater Glendale CBD 2021
0E Mountain St
America, Inc.
081
080
CA134
054
066
078
162
147
919921
024
008
002
003
152
011
900
001
002
004
5644013
5644012
5644018
5644014
5644011
5647004
925923
041
040
001
009010
020
018
009
0315647003
5644003
5644003
While certain downtowns in the region continue to re-invent themselves in the post-pandemic world, Downtown Glendale has been able to pick up where we left off in early 2020. New businesses continue to come to Downtown Glendale, thousands of new residential units have been built or are under construction, and our public spaces are being used more than ever.
We are very lucky to have two major retail and restaurant anchors in the Glendale Galleria and the Americana, but we are also the home to one of the best bakeries in the LA region, Porto’s Bakery. We have hundreds of small businesses who create the fabric of our district.
Our public rights of way are ever-changing. Seasonal displays show people in the valley how our business district can reflect the time of year we are in, and we continue to attract new office workers and visitors to our great hotels. We take pride in our public rights of way, working closely with the Glendale Police Department, Glendale City Council, Community Development Department and City staff to ensure that everyone walking on Brand Boulevard and Central Avenue can see the changes as our city center grows.
We enter 2024 with great hope and know that we are clearly on a positive road now. We invite those of you who have not visited the Greater Glendale area to We invite those of you who have not visited the Greater Glendale area to come and enjoy the shopping, beauty, walkability, personal services and great come and enjoy the shopping, beauty, walkability, personal services and great mix of restaurants, coffee shops, theatres and bakeries that make us proud of mix of restaurants, coffee shops, theatres and bakeries that make us proud of what we have achieved up to this point - and show the path to our future.what we have achieved up to this point - and show the path to our future.
Sincerely,
Rick Lemmo Rick Lemmo
President of the GDGA
LOVING THE CHANGES AND
ENJOYING OUR GROWING
DOWNTOWN GLENDALE
PRESIDENT’S MESSAGE
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> 120 Degreez
> Abraham Lincoln
University
> American Eagle
> Anthem Blue Cross
> Arthur Chalekian
> Artie’s Express
> Arzoomanian Law PC
> Atllas, Inc.
> Auntie Anne’s
> Aversano Tax Resolution
Glendale
> Avian Premium Finance
> Beard Papa’s
> Beyond Limits
> Block Advisors
> Boarders
> California Community
Reinvestment Corporation
> Chalice Collectibles
> Choupette
> Cimmarusti Development,
LLC
> Cimmarusti Holdings LLC
> Clothing LA
> Comcare Home Health
Agency, Inc.
> Concept 33
> Cotton On Kids
> Crumbl Cookies
> CTA Law
> Dermtech Mohs Service
Group
> Devil & Angel
> DLK Law Corp
> Dodgers Clubhouse
> Doll House
> Dorothy Storm - Thrivent
> East West Bank
> Escape The Room
> Euro Kids
> Euro Tween
> Express
> Farmers Insurance
> Gallini
> GameStop
> Genesis Chiropractic &
Wellness Center
> Get YokD
> Gharibian Law APC
> Go Junk Less
> Gradillas Court Reporters
Inc.
> Hearst Integrated Media
> Integrity Accounting
Solutions
> Introstem
> It’s Boba Time
> JD Finish Line
> Kpop Station
> L&R Construction
> Lady Elite Milano
> Lanterman Foundation
> Law Office Of Eric A.
Boyajian
> Law Offices of Sheldon J.
Eskin
> Limonjyan Law Group
> LIQ
> Luxury Nail And Brow Bar
> Madewell
> Maison Law
> Maternity Imaging
> Meta Wellness
> meyer2meyer
> Mrs. Fields
> Navy Career Center
> Newport Advisory LLC
> Pacific Global Investment
Management
> Piercing Pagoda
> PWC-Porro
> Reich, Adell & Cvitan
> Rekon Technologies
> Reliance Matrix
> Salt & Fries
> See Sea
> Selfie World
> Soleniverse
> Spa Glisten
> Spirit Halloween
> Sunglass Gallery
> Suzy Hair Design
> Target Garage Doors
> The Coffee Bean And Tea
Leaf
> The Lobby Shop
> The Travel Store
> The Walking Company
> Ticor Title
> Trans Financial Group
> VERICRE Commercial Real
Estate
> Viva Concepts
> We 2 Can Do Training &
Fitness
> Wells Fargo
> White House | Black
Market
> Windsor
> Yan Marketing
NEW BUSINESSES THAT OPENED IN DOWNTOWN GLENDALE IN 2023 GREATER DOWNTOWN GLENDALE ASSOCIATION2023 ANNUAL REPORT2 4
MEDIA ATTENTION
GREATER DOWNTOWN GLENDALE ASSOCIATION2023 ANNUAL REPORT
PRESS HIGHLIGHTS
SOCIAL MEDIA INFLUENCE
Facebook
9,792 followers
9,685 likes
Instagram
2,433 followers
X (formerly Twitter)
1,480 followers
6 media highlights
6 awards
\ 21,322 42-gallon trash bags;
approximately 394,457 pounds of litter picked
up off the streets and sidewalks
\ 341 reports filed , including broken city property,
extensive graffiti and illegal dumping
\ 436 cleanups performed of bio waste and
human waste
\ 491 homelessness outreach efforts
performed relating to business calls and disturbances
\ 1,427 directions/recommendations given
\ 928 graffiti tags cleaned up
\ 2,137 stickers/posters removed
\ 4,000 bus stops cleaned
\ 424 shopping carts returned to businesses
or removed from the district
DGA AMBASSADOR STATS:
The Greater Downtown Glendale Association (GDGA) is The Greater Downtown Glendale Association (GDGA) is entering 2024 stronger than ever:entering 2024 stronger than ever:
\ Glendale was just identified as the sixth safest city in the State of California.
\ Over 100 new businesses moved to Greater Downtown
Glendale in 2023.
\ Hundreds of new residential units are being constructed right now at the turn of 2024, with hundreds more
planned for construction this year and in 2025.
\ The Greater Downtown Glendale Association anticipates greatly gearing up its special events and promotional
activities to bring customers from the entire San
Fernando Valley into Downtown to expand and grow our
current strong customer base.
All in all, we are very pleased with the support we have received from the property owners, business owners
and the City of Glendale to pursue strong growth in the coming years.
We know that the new developments occurring in
Downtown will help not only our current businesses, but will also create the critical mass needed to make our
Downtown one of the true shining lights for living, visiting, and owning properties and businesses in Downtown.
The Greater Downtown Glendale Association appreciates
all of the attention we have received and we know,
compared to other downtowns, that we have emerged from
the pandemic and see a bright future.
Walk down Brand Boulevard from Stocker on the north
to Colorado on the south, as well as Central Avenue,
and you will experience this new growth and the depth
of our excellent retail and restaurant mix, as we head
into the future. Also watch the new public spaces and
beautification efforts that the GDGA crew will bring to the area this coming year.
Have a safe, prosperous and happy new year.Have a safe, prosperous and happy new year. – Marco Li Mandri
Executive Director of the GDGA
REPORT FROM THE
EXECUTIVE DIRECTOR
BUSINESS SPOTLIGHT
PORTO’S BAKERY
52 people attended the third annual International Women’s Day event, which was held at the MYA Rooftop at the Glenmark. Diane Doolin led a conversation about bracing equity, which was followed by a reception where guests were able to mingle and network with the speaker.
INTERNATIONAL WOMEN’S DAY
EVENTS 2023
AT A GLANCE
Porto’s Bakery, co-owned by Beatriz Porto-Magadan and the Porto family (including Raul Porto, who is the Vice President of the GDGA), was born out of their mother Rosa Porto’s love for sharing her wonderful cakes and pastries with friends and family. In 1976, Rosa opened her first official storefront, Porto’s Bakery, on Sunset Boulevard in Echo Park, California. Today, the family is still committed to using the finest ingredients from all over the world, ensuring that quality remains the cornerstone of the family tradition. Porto’s has gradually grown into six current locations in Glendale, Burbank, Downey, Buena Park, West Covina, and Northridge, with a seventh location in the Downtown Disney® District on the way.
The 28th Annual Glendale Cruise Night took place on Saturday, July 15, 2023. Almost 400 cars filled Brand Boulevard from Broadway to Doran St., with visitors walking the streets to see the cars, eat at our local downtown restaurants and listen to the live music. Performances by “Ticket to Ride – a Tribute to the Beatles,” “Gregory Wolfe as Rod Stewart,” and “ Jumping Jack Flash – THE Tribute to the Rolling Stones” were enjoyed by all. Over 55 local businesses and organizations were in attendance with booths on the street, and local radio and news stations were in attendance, broadcasting live from the event. Staff was able to secure a total of $45,250 in sponsorships this year to help offset the cost of the event. The evening wrapped up with a fireworks display from behind the main stage. Staff estimated over 40,000 people were in attendance.
CRUISE NIGHT
At Glendale Tech Week, pioneers, business leaders and investors gathered for two days of celebration and connections. Over 2,000 attendees came to exchange ideas at panel discussions, share exciting projects on Demo Day, attract venture capital at the annual PitchFest, and even engage in friendly competition in the Grand Chess Tournament. An awards ceremony capped off the events, recognizing the innovators who make Glendale a growing hub of the tech industry.
GLENDALE TECH WEEK
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2024 PROPOSED BUDGET
Income
Assessment Income 1,490,988.62
Carry Forward 302,454.87
Projected FY23 A/R Assessments 152,735.68
Non Assessment Revenue
Interest Income
Total Income 1,946,179.17
Expense
Administration 2024 PROPOSED BUDGET % FY24 Budget
Travel 1,000.00 0.05%
Telecommunications 7,000.00 0.36%
Staff Contract 236,250.00 12.14%
Printing & Copying 2,000.00 0.10%
Postage & Mail 1,000.00 0.05%
Office Supplies 3,000.00 0.15%
Memberships 1,000.00 0.05%
Insurance Liability 7,000.00 0.36%
Legal Fees 5,000.00 0.26%
Board Meetings 500.00 0.03%
Bank Charges 200.00 0.01%
Accounting Fees 8,000.00 0.41%
Admin - Misc. 10,000.00 0.51%
Total Administration 281,950.00 14.49%
2024 PROPOSED BUDGET % FY24 Budget
Reserves 203,729.17 10.47%
203,729.17 10.47%
DISI 2024 PROPOSED BUDGET % FY24 Budget
Business Attraction 20,000.00 1.03%
Advertising 10,000.00 0.51%
Annual Report 1,000.00 0.05%
Banners 20,000.00 1.03%
Events Coordinator 28,000.00 1.44%
Mobile App 3,000.00 0.15%
Public Relations 42,000.00 2.16%
Placemaking 60,000.00 3.08%
Rent, Parking, Utilities 15,000.00 0.77%
Seasonal Displays 135,000.00 6.94%
Special Events 20,000.00 1.03%
Chamber of Commerce 22,000.00 1.13%
City Events 10,000.00 0.51%
International Women's Day 10,000.00 0.51%
Special Projects 20,000.00 1.03%
Videos 2,000.00 0.10%
Website 7,500.00 0.39%
Total DISI 425,500.00 21.86%
SOBO 2024 PROPOSED BUDGET % FY24 Budget
Maint. Provider & Ops. Director 840,000.00 43.16%
Rent, Parking, Utilities 30,000.00 1.54%
Fuel 27,000.00 1.39%
Public Space Maint. 50,000.00 2.57%
SOBO Misc. 10,000.00 0.51%
Capital Improvements 10,000.00 0.51%
Supplies 20,000.00 1.03%
Uniforms 10,000.00 0.51%
Ambassador Welfare 20,000.00 1.03%
Truck/P.W. Maint. 10,000.00 0.51%
Auto Insurance 8,000.00 0.41%
Total SOBO 1,035,000.00 53.18%
TOTAL EXPENSES 1,946,179.17 100.00%
Greater Downtown Glendale Association
2024 Proposed DRAFT Budget
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