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CITY OF GLENDALE, CALIFORNIA
REPORT TO THE CITY COUNCIL
AGENDA ITEM
Report: Award of General Services Agreement (GSA) for Parking Management Services.
1) Resolution dispensing with competitive bidding and authorizing the City Manager, or a designee, to enter into and execute a GSA with LAZ Parking California LLC to provide parking management services for four city owned parking facilities in a not to exceed amount of $17,297,535 for a five-year term with an optional two-year extension for $7,933,025.
COUNCIL ACTION
Item Type: Action Item
Approved for April 30, 2024 calendar
EXECUTIVE SUMMARY
A GSA is needed to provide parking management services for four city owned parking facilities. Services include overseeing the daily parking operations and management of city owned parking facilities in downtown Glendale.
Following a Request for Proposal (RFP) process, LAZ Parking California LLC was selected to perform parking management services for four city owned parking facilities.
The proposed GSA with LAZ Parking California LLC will cost $17,297,535 for a five- year term with an optional two-year extension for $7,933,025.
RECOMMENDATION
Approve the resolution dispensing with competitive bidding and authorizing a GSA with LAZ Parking California LLC to provide parking management services for four city owned parking facilities in a not to exceed amount of $17,297,535 for a five-year term with an optional two-year extension for $7,933,025.
ANALYSIS
The City of Glendale owns the Exchange, Civic Center, Marketplace, and the Orange Street parking facilities. These facilities provide parking for employees and customers of surrounding businesses, commuters, and visitors to the city. Parking management as well as the operation and maintenance of these facilities is an important service 2{{section.number}}{{item.number}}
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provided to the public. These facilities represent the first and last experience visitors have when visiting shops, restaurants, and other establishments in downtown Glendale.
The current contract for these services is with Modern Parking, Inc. and will expire on June 30, 2024. The contract for these services was last awarded through a competitive RFP procurement process in 2009. The current vendor provides parking staff for daily parking operational activities at all four downtown facilities including the collection and processing of fees from daily and monthly parkers, monitoring and issuing monthly keycard access, assisting customers with parking activities, financial reporting, and providing security, janitorial, and other facility maintenance services.
Parking management services contractors have historically been selected in Glendale via an RFP process because the wide range of parking services and programs provided by these contractors does not readily lend itself to a formal bidding process and a contract award to the lowest responsible bidder, as required by the City’s Charter and the Glendale Municipal Code because of the nature of operating the City’s parking management services, which require the consideration of other critical factors, such as customer service and industry expertise. The RFP process allows for parking management firms to develop proposals that maximize their corporate strengths while still being crafted to the specific needs of the Glendale community. This selection process fosters innovation and the delivery of higher quality services to the public, important criteria that cannot be considered if the traditional competitive bidding/lowest responsible bidder procurement process were used.
On December 28, 2023, the Parking Management Services RFP was released and posted on the city’s website. A mandatory pre-proposal meeting and parking facilities tour was held on January 11, 2024, and attended by eleven firms.
On February 15, 2024, the city received eight proposals for parking management services under RFP# PWA 2023-017 from the following firms:
1. ABM Industry Groups, LLC
2. Ace Parking
3. Diamond Parking Services
4. EverPark Inc.
5. LAZ Parking California, LLC
6. Parking Concepts, Inc.
7. SP Plus Corporation
8. VPNE Parking Solutions, LLC
An evaluation team of staff from the Public Works Department reviewed the proposals which were ranked on the following criteria: company background and experience, operational plan, best value, innovation/recommendation, references and 3{{section.number}}{{item.number}}
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responsiveness to RFP requirements. Based on the submitted proposals and interviews of the highest rated proposers, LAZ Parking California LLC was the top ranked firm to provide parking management services for four City owned parking facilities.
LAZ Parking California LLC, established in 1981, is one of the nation’s premier operators specializing in municipal and government agencies. Today, LAZ Parking California LLC operates over 1.3 million parking spaces nationwide for over 450 cities earning 2.1 billion dollars in annual revenue. LAZ Parking California LLC operates 420 locations with 2400+ employees that live and work in the greater Los Angeles area.
Current operations include the Americana at Brand, City of Burbank, City of Inglewood, City of Long Beach and Los Angeles Beaches and Harbors. LAZ Parking California LLC is PCI-DDS Level 1 certified and an Accredited Parking Organization through the International Parking and Mobility Institute.
LAZ Parking California LLC ’s approach to parking management services is rooted in innovation, sustainability, and exceptional customer service, which aligns well with Glendale. They have extensive auditing and reporting tools for the city to make use of.
Their proposal includes the implementation of customer surveys for continual feedback and a strong focus on employee retention to reduce unnecessary turnover. Their proposed management team has extensive knowledge of the parking industry’s best practices and includes several employees who have previously worked at the City of Glendale facilities with other vendors. They are very experienced at transitioning facilities from one operator to another with minimal disruption to customers.
STAKEHOLDERS/OUTREACH
To ensure proper operation of municipal parking facilities, staff recommends using a professional accredited parking operation firm. In order to hire the most qualified operator, an RFP was issued on December 28, 2023, for parking management services for four city owned parking facilities. To further ensure competitive proposals, the city advertised the project on the City Website and reached out directly to an extensive network of parking management service consultants when advertising the RFP.
FISCAL IMPACT
The GSA with LAZ Parking California LLC to provide parking management services for four City owned parking facilities will cost $17,297,535 for a five-year term with an optional two-year extension for $7,933,025. Year one of the GSA will begin July 1, 2024, and will cost $3,206,220, which is included as part of the FY 2024-25 proposed budget. No new appropriation is being requested at this time. Funding for the remaining contract years will be requested as a part of the city’s annual budget processes. The appropriation request is outlined below:
Proposed Appropriation
Amount Account String Funding Source
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$ 3,106,220 GL: 43110-2210-PWD-7520-P0000 Parking Fund
$ 100,000 GL: 43110-2510-CDD-0020-P0000
PL: G65005
Air Quality Improvement
Fund
ENVIRONMENTAL REVIEW (CEQA/NEPA)
Staff has determined that the approval of this resolution is not a project within the meaning of Section 15378 of the California Environmental Quality Act (CEQA) Guidelines because it has no potential to result in physical change in the environment, directly or indirectly. This ordinance is also exempt under CEQA Guideline 15061(b)(3) because it can be seen with certainty that there is no possibility that the ordinance may have a significant effect on the environment.
CAMPAIGN DISCLOSURE
The names and business addresses of the members of the board of directors, the chairperson, CEO, COO, CFO, Subcontractors and any person or entity with more than 10% interest in the company are attached in Exhibit 1, in accordance with the City Campaign Finance Ordinance No. 5744.
ALTERNATIVES TO STAFF RECOMMENDATION
Alternative 1: Do not approve the resolution dispensing with competitive bidding and authorizing a GSA for Parking Management Services which will result in operation and maintenance of the facilities to cease, impacting revenue stream and customer service.
Alternative 2: The City Council may consider any other alternative not proposed by staff.
ADMINISTRATIVE ACTION
Submitted by:
Daniel Hernandez, Interim Director of Public Works
Prepared by:
Tad Dombroski, Parking Manager
Approved by:
Roubik R. Golanian, P.E., City Manager
EXHIBITS/ATTACHMENTS
Exhibit 1 – Campaign Disclosure Forms