Public Works Department
Contract Award for Comprehensive Operational
Analysis and Integration Study (COA)
Presented to: City of Glendale City Council
Item 8.c.
August 20, 2024
Comprehensive Operational Analysis &
Integration Study (COA) Project
• Last conducted a transit route analysis in 2018-2019
• Pandemic affected transit systems worldwide including Beeline. • Will help provide a complete vision of how Beeline can adapt to the changes and reorient service.
• COA results are expected to provide a framework for effective Beeline service deployment within available financial and capital resources.
• COA is a year-long project.
2 COA Key Activities
• Requires selected firm to perform the following:
3 1. Create and
implement an in-
depth public
outreach program to
engage riders and
non-riders.
2. Understand existing
fixed route usage on
Beeline, Metro,
BurbankBus, and LCF
shuttle in Beeline
service area.
3. Develop a plan that
reimagines transit
service deployment
in the Beeline service
area and develops
recommendations for
coordinated routes
between Beeline and
other transit
providers.
RFP Process
• Issued RFP
• Received two proposals
• Dan Boyle & Associates LLC (DBA)
• Transportation Management & Design, Inc. (TMD)
• Reviewed proposals and interviewed firms
• Evaluated and scored proposals based on evaluation criteria • Evaluators included Glendale’s Transit Manager, and transit professionals from LA Metro and City of Torrance (Torrance Transit)
• Individual scores averaged to provide final ranking
4 Proposal Evaluation
• DBA Proposal
• Highest score and lowest cost.
• Well tailored to the scope of work.
• Brings a fresher perspective by teaming with Jarrett Walker + Associates. • Assembled team has an outstanding understanding of Glendale service area, demonstrated subject matter expertise, and demonstrated commitment to Beeline’s continued success. 5 Evaluation Scoring Summary
Evaluation Criteria Possible
Points DBA TMD
Responsiveness - Understanding of Project Requirements 30 28 28 Qualifications of the Firm and Key Personnel 20 19 19
Work Plan and Technical Approach 30 29 27
References 10 10 10
Cost 10 10 6
Total 100 96 90
Proposal Costs
DBA TMD
$324,841 $409,745
COA Project Cost
• During negotiations, staff requested additional services to enhance the study
• Some requested services are additions while others
may be optional depending on various outcomes
• More outreach efforts
• A fare study
• Revision of our most recent civil rights Title VI report • Development of collateral materials
• A post-implementation evaluation
• Total not-to-exceed project cost is $392,139
• $67,000 more than DBA’s initial proposal but still lower than TMD’s proposal
6 Recommendation
• Approve the contract award to DBA for the Comprehensive Operational Analysis and Integration Study project.
• Adopt the Resolution of Appropriation for $150,000 for the integration study. 7 #MyGlendale
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