1 MO
NTROSE SHOPPING PARK ASSOCIATION
BUDGET AND WORK PLAN 2025
Prepared for Presentation to the Glendale City Council
The
Montrose Shopping Park Association continues its commitment to keep the Montrose Shopping Park the “jewel in the crown” of the City of Glendale.
MSPA’
s many iconic events are “key” to guaranteeing increased pedestrian traffic in the MSP. • On Sa
turday, February 9 th, our Valentines Flower Cart will be located at the southeast corner of Honolulu Ave. & Ocean View Blvd. where 500 long- stemmed roses will be provided free to MSP shoppers that day by our event staff along with a costumed celebrity impersonator.
• Mon
trose’s 7th Annual Spring Wine Walk will return March 15th, as will the Montrose’s 7th Annua
l Holiday Wine Walk on November 8th. This unique event is “in-store” driven and is very popular with our merchants and customers alike.
• Th
e 13th Annual Kids & Kritters Day returns alongside the Sunday Harvest Market on May 4th, featuring Wild Wonders Exotic Animal Shows, pony rides, a farm animals petting zoo, Kids Zone, local dance troupes performing, First Responders exhibits and more. • Th
e fir st weekend in June brings back the 41st Annual Montrose Arts & Crafts Festival .
The largest two -day outdoor street event in Glendale offering crafts and fine arts shopping, food and musical entertainment for the whole family.
• On J
uly 6th, the 23rd Annual Montrose Car Show returns to all three blocks of Honolulu Avenue displaying more than 350 classic cars, hot rods, trucks and motorcycles. • On Oc
tober 31st the Halloween Spooktacular will once again provide a fun, safe and family- oriented venue for the many thousands of trick-or-treaters that attend every year. • Ou
r weekly Harvest Market continues to operate every Sunday - rain or shine - except Easter Sunday. The Market functions as a service to the Foothill communities and surrounding areas. Offerings include organic farmers, agricultural producers, prepared food and packaged food producers.
• Mon
trose Old Town Christmas concludes the year’s events . It all s tarts with our Tree Lighting Ceremony the day after Thanksgiving on Plaid Friday (as we now call it) followed the next day by Small Business Saturday . There are free horse-drawn wagon rides, photos with Santa and live bands in every block each weekend from Thanksgiving to Christmas , including free hand-led pony rides on Saturdays.
• Budge
ting for the lighting of the trees throughout the Shopping Park and the seasonal street décor makes Montrose a destination for anyone looking for that “Old Town ” feeling. The Glendale City Council officially designated Montrose as Glendale's "Old Town" in 2008. 2 MSPA funds several beautification efforts to ensure the best physical appearance for our community.
MSPA’s budget this year provides for increasing the full-town power washings from twice a year to nine months out of twelve, an increased MSPA investment of more than $40,000 added to the monthly power washing of the Viet Nam War Memorial area.
MSPA continues to rely on City resources as well for supplemental power washing of City sidewalks and seating areas in 2025. The Board of Directors also requests the City of Glendale to look into replacing the city trash containers throughout the Shopping Park , as the ones currently in use are no longer adequate to meet the needs of today.
Another paramount concern is the safety of our pedestrians traversing the many crosswalks in the MSP. The Board asks that the cr osswalks be equipped with warning lights and the stucco walls adjacent to them be removed to increase visibility.
MSPA’s partnership with the City of Glendale in working together to address these ongoing needs for increased beautification and public safety is very much appreciated.
MSPA’s numerous print advertising campaigns continue to be a budget ed priority for all the individual public events a s well as for the November-December Holiday Season activities. Our social media advertising campaigns add an attractive call-to-action every week.
MSPA remains financially committed to supporting the Glendale Police Department’s Substation at 3600 Ocean View Blvd. #11, providing the Montrose Shopping Park merchants and surrounding communities with increased security via an ongoing police presence. Our annual contribution to the maintenance of the Vietnam War Memorial helps to provide an historically significant venue for the annual Memorial Day Observance and a place of reflection and remembrance for the community.
As always, MSPA is grateful to the Glendale City Council and City Sta ff for their continued partnership and support of the Montrose Shopping Park BID.
Respectfully submitted,
The Montrose Shopping Park Board of Directors
BUDGET 2025
EST. FINAL
2024
YEAR-TO-DATE
2024 FINAL 2023
ESTIMATED NET INCOME
HARVEST MARKET 225,000 225,880 211,960 199,161 ASSESSMENTS 180,000 179,176 179,176 152,650 ARTS & CRAFTS FESTIVAL 95,000 102,241 102,241 87,817 WINE WALKS 50,000 49,300 49,300 52,407 FILMING 10,000 17,133 17,133 1,425 TOTAL NET INCOME 560,000 573,730 559,811 493,460
TRADITIONALLY FIXED EXPENSES
SEASONAL LIGHTING 12,000 67,060 63,860 12,599 lights replace every other year SEASONAL DÉCOR 17,000 16,977 16,177 21,033 CHRISTMAS PARADE 5,250 5,250 5,250 5,220 MSPA-HQ & GPD SUBSTATION 27,808 25,035 25,035 21,952 INSURANCE 3,025 3,013 3,013 2,988 WEBSITE 3,195 3,196 3,196 5,390 MISCELLANEOUS 800 2,594 2,549 1,155 one time expenses non-repeating PRINTING 1,600 1,673 1,673 699 POSTAGE & PO BOX 290 290 290 345 OFFICE SUPPLIES & EXPENSES 3,800 3,660 3,455 4,345 DIRECTORIES 1,600 800 - 1,600 TAX & ACCOUNTING SERVICES 5,200 5,190 5,190 5,165 VIETNAM WAR MEMORIAL 1,010 1,010 1,010 800 MEMORIAL DAY OBSERVANCE 1,260 1,257 1,257 1,361 CRESCENTA VALLEY FIREWORKS ASSN. 2,000 2,000 2,000 2,000 POWER WASHING & CLEANING 43,380 12,500 12,165 8,198 increase to 9Xs annually MSPA MEMBERS MEETINGS 5,400 5,747 5,723 2,284 MSPA STORAGE 2, 100 2,389 2,119 1,800 INDEPENDENT CONTRACTOR SERVICES 44,400 44,400 40,700 42,400 TOTAL FIXED EXPENSES 181,118 204,041 194,661 141,334 MONTROSE SHOPPING PARK ASSOCIATION BUDGET 2025
BUDGET 2025
EST. FINAL
2024
YEAR-TO-DATE
2024 FINAL 2023
MONTROSE SHOPPING PARK ASSOCIATION BUDGET 2025
PROMOTIONAL EXPENSES
SEASONAL PROMOTIONS: 95,959 84,554 83,111 90,412 February 9th: Valentines Day Weekend 3,269 4,594 4,594 2,754 March 15th: Spring Wine Walk 24,600 18,546 18,546 19,507 addt'l supplies May 4th: Kids 'N' Kritters 9,441 7,527 7,527 7,620 July - Aug.: Summer Shopping DaysPromo 850 150 150 1,499 July 6th: Car Show 6,810 6,093 6,093 10,036 October 31st: Halloween Spooktacular 13,143 12,005 12,005 11,346 November 8th: Holiday Wine Walk 25,601 23,488 23,346 26,251 November 28th: White Friday & Tree Lighting 6,760 6,707 6,557 6,162 Nov. 29th: Small Business Saturday 2,235 2,194 2,194 2,327 Friday Shop & Dine 3,250 3,250 2,100 2,910 CHRISTMAS EVENTS & ACTIVITIES 22,505 22,622 10,272 21,233 ARTS & CRAFTS FESTIVAL 67,383 65,933 65,933 62,993 HARVEST MARKET 112,865 109,447 102,895 98,550 TOTAL PROMOTIONAL EXPENSES 298,712 282,556 262,211 273,188
ADVERTISING EXPENSE
CHRISTMAS ADVERTISING 17,780 17,779 9,799 20,504 PROMOTIONAL MATERIALS 1,000 760 760 2,016 NON-SEASONAL ADVERTISING 800 800 800 - SOCIAL MEDIA 17,000 16,940 15,640 16,938 TOTAL ADVERTISING EXPENSE 36,580 36,279 26,998 39,458 TOTAL EXPENSES 516,410 522,876 483,871 453,980 249,920 Projected Remaining Funds (2025 Reserve)