City of Glendale
Alex Theatre Annual Report
January 28, 2025
1 Infrastructure
• Marquee: major
repairs nearing
completion
• Building
Refurbishment:
design for
restrooms, dressing
rooms, forecourt,
seating
• Aging Equipment:
major audio and
lighting upgrades –
nearing completion
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Community
• Glendale Youth Orchestra,
City of Glendale Genocide
Commemoration,
Women’s Equality Day,
Diwali celebration, ALEX
Film Society Stooges
event, JPL collaboration
Blended Worlds
• Discounts, co-promotions,
and newly streamlined
City Sponsorship days
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Visibility
• Partnership with 88.9
KCSN “the SoCAL
Sound” - 11.5 million
radio station listeners,
bringing multi-Grammy
winning artists
Benjamin Gibbard &
Jackson Browne
• Partnership with
Promoter Brian Martin,
bringing Puerto Rican
legend Jose Feliciano
and crowd favorite
“Whose Live Anyway”
featuring Drew Carey.
• New Brand - TheALEX
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Stability
• CA SB478 the “Honest
Pricing - or - Hidden
Fees”
• In 2024, The ALEX
hosted 24 shows with
audiences greater than
900 attendees, and an
overall total of 100
events. The ticketed
events generated
$142,386 in Facility Fees
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Expenses / Revenues
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EXPENSES - City (FY) 2024-25 2023-24 2022-23 2021-22
Utilities (up to $125,000) 65,980 125,000 125,000 49,270 *City Cost Building System Maintenance (HVAC, elevator, etc) 43,410 61,921 158,731 52,115 Actual City Cost: 681,425 EXPENSES - Operator (FY) 2024-25 2023-24 2022-23 2021-22 Utilities Overage (over $125,000) 0 14,315 6,707 0
Capital Outlay + Improvement 170,816 224,696 336,706 92,829 *Reimbursable TOTAL 170,816 239,011 343,413 92,829 Actual Operator Cost: 846,069 REVENUES (FY) 2024-25 2023-24 2022-23 2021-22
221,106 131,720 76,518 0 Actual Revenue: 429,344
2024-25 2023-24 2022-23 2021-22
Projected Operator Expenses 500,000 1,355,000 555,000 Total Projected Expenses: 2,410,000 Projected Operator Revenues 350,000 350,000 350,000 Total Projected Revenues: 1,050,000 #MyGlendale
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