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24-87115
CITY OF GLENDALE, CALIFORNIA
REPORT TO THE SPECIAL CITY COUNCIL
AGENDA ITEM
Report: Montrose Shopping Park Business Improvement District Annual Work Plan (Budget) for Calendar Year 2025
1. Motion to accept Montrose Shopping Park Association 2025 Budget and Work Plan.
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COUNCIL ACTION
Item Type: Action Item
Approved for January 28, 2025 calendar
EXECUTIVE SUMMARY
Each year the Montrose Shopping Park Association submits its Proposed Budget for the upcoming year, outlining various marketing strategies and allocation of assessment funds. The current Management Agreement between the City and the Montrose Shopping Park Association (MSPA) expires on December 31, 2028.
RECOMMENDATION
That the City Council approve the motion accepting the Annual Work Plan (“Budget”) as submitted by the Montrose Shopping Park Association (“MSPA”) for the calendar year covering January 1, 2025 through December 31, 2025.
ANALYSIS
Budget
Annually, the MSPA, in the capacity of the Business Improvement District (BID) Advisory Board, is required by local ordinance and the California Streets & Highway Code to submit an annual budget that estimates the expenditures necessary to implement its annual work plan. The City Council must review and approve the budget, which is funded solely by the merchants. The work plan includes various tools for marketing and promoting the district and details how assessment funds will be spent during the upcoming calendar year.
Many of the Montrose Shopping Park iconic events that provide a substantial income flow, such as the Montrose Wine Walks and Arts & Crafts Festival, are back and continue to attract locals and visitors to the Montrose Shopping Park. The Montrose Harvest Market has consistently remained open throughout the year and brought in an estimated revenue of $225,880.
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The Montrose Shopping Park Association has submitted a 2025 budget which shows a recap of 2024 revenues and expenses (Exhibit 1) and the 2024 detailed work plan/budget (Exhibit 2). The 2025 total estimated income is $560,000. This estimated income includes $180,000 in assessments and $380,000 from key revenue generating events and programs such as Harvest Market, Arts & Crafts Festival, Wine Walks, and Filming.
2025 is expected to be another successful year of popular events that will continue to bring the community together.
Management Agreement
The current Management Agreement between the City and the Advisory Board that allows the Board to administer the assessment funds for the marketing and promotion of the BID expires on December 31, 2028. The MSPA has consistently managed the BID in a professional manner and as a result improved the standing of the organization and its financial position. This agreement is in affect and will not expire until December 31, 2028.
STAKEHOLDERS/OUTREACH
The MSPA works with their board to create their budget / work plan. No additional outreach was required with this item.
FISCAL IMPACT
There is no fiscal impact associated with this report.
ENVIRONMENTAL REVIEW (CEQA/NEPA)
This item is exempt from CEQA.
CAMPAIGN DISCLOSURE
This item is exempt from campaign disclosure requirements.
ALTERNATIVES TO STAFF RECOMMENDATION
Alternative 1: Council may request that the Montrose Shopping Park Association make specific revisions and resubmit.
Alternative 2: Council may consider any other altrnative not proposed by staff.
ADMINISTRATIVE ACTION
Submitted by:
Bradley Calvert, Director of Community Development
Prepared by:
Tony Chriss, Development Officer
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Jennifer De La Mora, Principal Economic Development Officer Approved by:
Roubik R. Golanian, P.E., City Manager
EXHIBITS/ATTACHMENTS
Exhibit 1: Montrose Shopping Park Association Budget for 2025 Exhibit 2: Montrose Shopping Park Budget and Work Plan 2025