Recycled Water Master Plan
Communications and Outreach Plan
Prepared for: City of Glendale Water & Power
April 2025
Prepared by:
EXHIBIT 1
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Contents
1. Objective .............................................................................................................................. 3
2. Audiences ............................................................................................................................ 3
3. Messaging ............................................................................................................................ 3
4. Research .............................................................................................................................. 8
5. Content Development ......................................................................................................... 10
6. Public Outreach .................................................................................................................. 13
7. Media Relations .................................................................................................................. 17
8. Metrics ............................................................................................................................... 18
9. Implementation Schedule ................................................................................................... 19
10. Appendices .................................................................................................................... 20
Tables
Table 1. Key Message #1 Supporting Details .................................................................................. 4 Table 2. Key Message #2 Supporting Details .................................................................................. 5 Table 3. Key Message #3 Supporting Details .................................................................................. 6 Table 4. Key Message #4 Supporting Details.................................................................................. 7 Table 5. Key Message #5 Supporting Details .................................................................................. 8 Table 6. Foundational Informational Materials ............................................................................. 11 Table 7. Visual Explainers and Graphics ...................................................................................... 11 Table 8. Presentation and Event Materials ................................................................................... 12 Table 9. Channel-Specific Adaptations ....................................................................................... 12 Table 10. Multi-Language Materials ............................................................................................. 13
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1. Objective
This Communications and Outreach Plan outlines a strategic approach to inform, educate, and engage Glendale Water & Power (GWP) customers throughout the Water Master Planning process.
The objective is to increase public understanding of the value of water, the importance of long-term planning and the need to invest in local water infrastructure. Through consistent messaging, clear educational materials and inclusive community outreach and engagement, this plan aims to build trust, promote transparency and support informed decision-making that benefits all Glendale residents.
2. Audiences
To ensure meaningful engagement, our outreach will focus on a wide range of audiences in Glendale, including but not limited to:
• Government & Planning Entities
• Water Agencies & Neighboring Utilities
• Environmental & Environmental Justice Organizations
• Tribal Nations
• Community-based organizations (CBOs)
• Advocacy Organizations
• Multicultural Associations & Language Groups
• Education & Youth-Focused Organizations
• Neighborhood Associations
• Labor & Workforce Organizations
• Civic & Service Clubs
• Industry & Business
• Faith-based organizations
See Appendix A for a more detailed audience list, to be incorporated with existing GWP stakeholder lists.
3. Messaging
Key messages serve as the foundation of outreach efforts, ensuring clear and consistent communication. Messages are designed to help inform, educate and build trust with GWP customers by explaining the purpose of the planning effort, the importance of investing in water reliability and the role of recycled water in a sustainable water future.
As the planning process moves forward, messages will be adapted to reflect new information, emerging recommendations and community feedback. This approach ensures that messaging Page | 4
remains relevant, transparent and responsive throughout the development of the Recycled Water Master Plan.
Theme: Planning for a Reliable Water Future
Key Message #1: GWP is developing both a Water Master Plan and a Recycled Water Master Plan to identify where investments are needed today to ensure a safe and reliable water system for generations to come.
Table 1. Key Message #1 Supporting Details
Key Message #1 – Supporting Details
Water Supply
Glendale’s water system depends heavily on imported water from outside the region. Imported water is becoming more expensive and less reliable due to extreme supply variability.
Most of our imported water supplies travel through earthquake-prone areas. A major earthquake could cut off access to this water for 3-6 months, putting two-thirds of the city’s total water supply at risk.
The Recycled Water Master Plan will evaluate how to reduce risks on our imported water sources by expanding our local recycled water supply.
By planning now, we’re building a roadmap that supports reliability, resiliency and community needs - both today and in the future Commitment to Service
For over a century, GWP has been committed to protecting the city’s water system. From source to tap, our staff monitor and maintain the safety of our supply every step of the way.
This planning effort is about continuing that legacy and making sure the infrastructure we have and the investments we make next support long- term service and reliability for our customers.
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Theme: Investing in Infrastructure for a Resilient Future Key Message #2: Investing in Glendale’s water infrastructure protects the value of our water supply, ensures reliable service and strengthens the system to meet the needs of a growing community.
Table 2. Key Message #2 Supporting Details
Key Message #2 – Supporting Details
Value of Water
GWP provides water the helps the City of Glendale thrive. Reliable access to safe water is foundational for healthy, happy communities – it is essential for feeding and bathing our families, maintaining our homes and operating local businesses.
Scope of Service
GWP maintains a complex water system that includes nearly 400 miles of pipeline, 16 wells, 28 reservoirs, 28 pump stations and two water treatment plants. Upgrading this infrastructure ensures that safe, reliable water continues to be delivered to GWP’s 191,000 customers 24/7/365.
Need for Investment
Expanding and modernizing our infrastructure, including recycled water pipelines and treatment systems, will create a more resilient system that reduces reliance on imported water and prepares Glendale for the future.
Proactive investments in our infrastructure today will reduce long-term costs, minimize the risk of emergency repairs and ensure that Glendale residents continue to receive reliable, high-quality water service in the years to come.
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Theme: Adapting to a Changing Climate
Key Message #3: The Recycled Water Master Plan is part of GWP’s long-term strategy to adapt to climate change and reduce dependence on unstable water supplies.
Table 3. Key Message #3 Supporting Details
Key Message #3 – Supporting Details
Impact of Climate
Change
Climate extremes like drought, flooding and changing weather patterns have made imported water less predictable and more expensive.
The plan will explore how recycled water can be part of a more balanced and drought-resilient water supply.
Emergency
Preparedness
A reliable water supply is essential in emergencies like wildfires. Parts of Glendale are in a very high fire hazard severity zone, and having accessible, local water sources can make a critical difference in protecting homes and public safety.
Beyond Conservation
Though saving water is important to ensure adequate supplies, this plan will expand beyond conservation to identify smart, forward-thinking ways we can adapt to better protect Glendale’s water future.
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Theme: Expanding Local Water Through Recycled Water
Key Message #4: GWP’s Recycled Water Master Plan will guide how we expand recycled water use as a reliable, cost-effective local water source.
Table 4. Key Message #4 Supporting Details
Key Message #4 – Supporting Details
Increasing Local Water
Sources
Recycled water currently makes up just 5% of Glendale’s supply. The Recycled Water Master Plan will explore opportunities to grow that to 30% by 2045.
The plan will identify where new purple pipe infrastructure and partnerships, like with the City of Los Angeles, can make the most impact.
Potable Reuse
The plan will also assess the potential for future uses of recycled water, including advanced treatment for drinking water, to help stretch our limited supplies.
Purifying recycled water for drinking is tried and true, with water agencies across the world, including many here in Southern California, already using potable reuse to expand local water supplies.
Every year, GWP staff collect thousands of water quality samples and monitor over 2,000 safety valves throughout the system. That same level of care and oversight will apply to any future use of recycled water.
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Theme: Centering Community Needs in the Planning Process Key Message #5: This planning effort is grounded in community input and focused on delivering equitable, transparent and high-quality water service for all.
Table 5. Key Message #5 Supporting Details
Key Message #5 – Supporting Details
Addressing Community
Concerns
The Recycled Water Master Plan will consider water pressure issues, infrastructure gaps and community feedback to shape future investments.
GWP understands concerns about water quality, costs, and growth and will continue to share information openly and invite public input throughout the planning process.
Equal Benefits for All
No matter where you live in Glendale, GWP is committed to delivering clean, safe water. Every drop is tested, monitored, and managed by dedicated professionals working behind the scenes 24/7.
Our goal is to develop a plan that reflects community values and ensures that all Glendale residents benefit from future improvements.
4. Research
Use publicly available data and informal engagement insights to inform outreach approach and ensure messaging aligns with public priorities. Should GWP engage an opinion research firm to conduct service area specific research, this plan will be updated to reflect those findings.
Stakeholder Interviews
Conduct one-on-one interviews with priority stakeholders to gather candid feedback and gauge awareness of GWP operations while helping uncover potential issues, challenges, and opportunities. Utilize insights to inform future outreach and messaging efforts, positioning GWP as receptive and responsive to stakeholder feedback. These one-on-one interviews help us better understand current perceptions of GWP within the Glendale community. The insights gained from these conversations help shape our communication efforts by highlighting the real issues residents are facing. This feedback enables GWP to assess its programs, operations, and communication style from a fresh perspective.
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Additionally, the input gathered can inform the public outreach strategy by identifying key messages that address community concerns, as well as the most effective methods for delivering those messages through outreach and engagement.
One-on-one conversations with third parties can help illuminate the “real issues” with which people outside a program or project are concerned. With this feedback, the project team may be able to look at its own programs, operations and communication style from a different perspective.
The feedback can also help shape the public outreach program including identifying specific messages to address any concerns and questions raised by these community leaders/interested parties and outreach/engagement methods that will distribute those messages effectively.
Up to 15 one-on-one meetings with stakeholders are proposed. The individuals selected for meetings should represent the range of perspectives. K&A will work with GWP to develop a comprehensive list of stakeholders to be interviewed. Individuals and groups will be identified based in part on their known interest, affiliations, experiences and/or their ability to represent a range of community perspectives. These might include business/economic interests, the environmental community, civic groups or organizations, multi-cultural groups or organizations representing these groups, faith-based organizations, the health community, local government, planning, educators, science and academia. A questionnaire will be prepared in advance and approved by GWP. When interviews are complete, a report and/or presentation will be prepared summarizes the results, without attribution to specific groups or individuals.
See Appendix B for the potential interviewee list.
Deliverables:
o Detailed stakeholder interview discussion guide
o 10-15 one-on-one stakeholder interviews
o Post-interview recap and key takeaways report
Opinion Research – Survey and/or Focus Groups (optional, not included in existing scope):
Consider retaining a research firm (such as FM3 or Probolsky Research) to conduct a formal, statistically valid public opinion survey that’s representative of Glendale residents. A survey can be used as a means to gauge and identify community priorities, awareness, and effectiveness of educational messages. The communications and outreach teams can work closely with an opinion research firm to identify research needs, develop a survey instrument and apply findings to our messaging and can inform the city about community priorities.
With current opinion research on hand, specific to Glendale’s demographics, the communications team is able to identify what customers prioritize, levels of awareness, specific community concerns, what messages are effective and can ultimately guide and inform both outreach and decisions.
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We recommend a combination of focus groups and a survey conducted by a professional opinion research firm.
Focus Groups:
A research firm (Katz & Associates partners regularly with Probolsky Research) can offer a variety of qualitative research methodologies to support this project. Focus groups with 10 – 12 participants can be conducted in person or online. Focus groups will allow for the testing/refining of ideas. We often uncover new concerns and opinions – which may not be on the radar for GWP. Focus groups will specifically help to capture group vernacular and tone, helping to match resident language in marketing efforts. These focus groups can be utilized to test message concepts and designs in an in-depth way.
Focus groups may also be particularly useful in engaging with stakeholders in citizen groups, governing bodies, local elected leaders, and environmental activist groups.
In advance of the focus groups, the researchers will develop a discussion guide in collaboration with the project team. Reporting includes analysis, summary report, transcripts, and edited video with participant demographic overlay. The focus group process includes participant recruitment and incentives, discussion guide design, facilities and meals (if conducted in person), audio and video recording, transcription, and reporting and analysis.
Statistically Valid Survey:
A research team will conduct the survey online using a secure, easy-to-use platform which can be accessed from any device. The survey can be conducted in English, Armenian and Spanish to alleviate language barriers and increase reach. Participants can choose their preferred language at the onset of their survey experience. The sample would be representative of Glendale residents matching the gender, age, and ethnicity of the population, etc.
After the surveys are complete, the researchers will conduct comprehensive statistical analyses of the research results. This helps us discover and present statistically significant results – beyond the broad opinions – and understand the specific factors that contribute to the attitudes and beliefs of all residents. Such analyses are crucial in identifying gaps in perception and awareness. Once we have run all analyses on results, cross-tabulations are developed, graphics are generated, and other reporting elements are prepared.
5. Content Development
All outreach materials and graphics developed for the Recycled Water Master Plan outreach will be created in close coordination with GWP’s Public Outreach Group. The group’s input will guide the development process, and all materials will be reviewed and approved by the team before being Page | 11
shared with the public. Content will align with existing GWP branding standards to ensure consistency, clarity and credibility across all communications.
Foundational Informational Materials
Table 6. Foundational Informational Materials
Material Description Target Use
Recycled Water Master Plan
Overview Fact Sheet
Summarizes the purpose,
goals and timeline of the
planning effort
Website, social media,
community meetings, event
handouts
Water Reliability in a
Changing Climate Fact Sheet
Explains why GWP is planning
due to climate and seismic
risks
Newsletter, bill insert,
presentation decks
FAQ: Your Questions About
Potable Reuse/Purified
Water
Answers common concerns
about safety, costs and
potential future use
Website, community meeting
packets, customer service
support, event handouts
Recycled Water Success
Stories
Graphic/fact sheet
highlighting the various
potable reuse projects
throughout SoCal and their
benefits
Website, community
meetings, virtual presentation
decks, social media
Visual Explainers and Graphics
Table 7. Visual Explainers and Graphics
Material Description Target Use
Recycled Water 101
Infographic
Visual explainer of how
recycled water is produced
and used
Social media, website,
community event displays
Water Supply Pie Chart
(1991, 2024, 2045)
Compares past, present, and
future supply mix to show
progress and goals
Presentations, newsletters,
posterboards
“From Source to Tap” Water
Quality Graphic
Illustrates the treatment and
distribution process and
GWP’s water safety
commitment
Website, digital newsletter, bill
insert
Planning Process Roadmap
Graphic
Outlines key planning steps
and opportunities for public
input
All outreach materials
including presentations and
web
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Presentation and Event Materials
Table 8. Presentation and Event Materials
Materials Description Target Use
Public Meeting Slide Deck
Template
Branded, flexible presentation
for community and council
updates
Community meetings, council
briefings, virtual sessions
Large-Format Posterboards
Key visuals like the roadmap,
supply mix and recycled water
101 for display
Community events, libraries,
City Hall
Community Event Handout
(One-Pager)
Brief, friendly overview with
QR code linking to the full
project info
Parks, libraries, school events,
outreach booths
Channel-Specific Adaptations
Table 9. Channel-Specific Adaptations
Materials Descriptions Target Use
Website Highlight Page
Central hub for project
updates, downloadable
materials and public input.
Main landing page for all
digital communications
Newsletter Article Series Short, easy-to-read features
on plan goals, water
supply/recycled water and
upcoming outreach
opportunities
Bi-monthly GWP newsletter,
City Connections e-newsletter
and e-bill notifications
Bill Insert or Envelope Snipe Quick call to action linking to more info about the planning
effort
Paper and e-bills across full
billing cycle
Social Media Graphic Series Branded quick facts and
visuals on recycled water and
water supply
Facebook, Instagram,
Nextdoor and digital
newsletter
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Multi-Language Materials
Table 10. Multi-Language Materials
Materials Description Target Audience
Translated Fact Sheets &
FAQs
Key materials are provided in
Glendale’s most spoken
languages
Ethnic media, direct mail, and
community partner
distribution
Media Kit for Local Language
Outlets
Includes press-ready
summaries, visuals and
messaging
Local ethnic newspapers,
radio and TV outlets
6. Public Outreach
Blend traditional stakeholder engagement methods and modern digital outreach tools to reach GWP customers where they are with messages and content that are relevant and meaningful to them. Leverage existing GWP public outreach group events, stakeholder relationships and digital presence to integrate Recycled Water Master Planning messaging into regular GWP content. K&A outreach team will coordinate closely with the rates study outreach team to ensure alignment of and consistency of messaging.
Stakeholder Advisory Group (STAG)
Leverage existing relationships with key stakeholders through the previously established STAG to convene a new advisory committee specific to the Recycled Water Master Plan. Include a mix of key stakeholders, previous STAG members and residents to ensure representation of GWP’s diverse customer base. Use STAG members to informally test key messages and materials, provide contacts for outreach needs, flag upcoming events and serve as liaisons in the community.
See Appendix C for potential Stakeholder Advisory Group list.
Deliverables:
o Outreach to potential STAG members
o STAG application form development & response tracking o Development of STAG agendas, meeting content and take-home materials Community Meetings and Presentations
Develop a series of informal, “open house” style community meetings to engage key stakeholders and customers throughout the Recycled Water Master Planning process. Provide opportunities for the public to interact directly with project staff in a more conversational, approachable manner Page | 14
than typical community presentations or Q&A’s, fostering more meaningful engagement and promoting familiarity between the project team and the community. Public meetings provide an opportunity for the public to ask questions of subject matter experts and provide input and allow the city to directly inform interested parties, communicate project messages, counter misinformation, and obtain substantive and useful comments for the environmental review process and document development. Partner with local schools to introduce youth education programs, hands-on workshops, and conservation-focused curriculum that teach the value of recycled water and sustainability.
Provide snacks/beverages to encourage interest, ideally from a small business or other local partner, to help maximize reach. Consider activities, small giveaways or other types of partnerships to help drive participation amongst a customer base with a relatively low likelihood of attending in- person meetings.
Deliverables:
o 2-3 community open house meetings
o Meeting outreach: E-blasts and text blasts, social media content, key stakeholder emails o Print materials: posters/informational signage, fact sheets, comment cards, project information cards
o Meeting facilitation: event set up and take down, venue/permit coordination (if needed), in- person staffing
Pop-Up Outreach
Fold Recycled Water Master Planning outreach materials and messaging into existing GWP engagements. Integrating into the existing outreach schedule will help us meet customers where they are, while fostering more organic face-to-face interaction with the community. This approach also helps ensure GWP reaches a broader audience than just those who are already tuned in to city/community events.
Potential Events (to be updated based on GWP’s existing events calendar):
o Glendale Farmers Market (Weekly on Tuesdays)
o Montrose Harvest Market (Weekly on Sundays)
o Spring Eggstravaganza (4/12)
o Victorian Easter Egg Hunt (4/13)
o GYA Charity Golf Tournament (4/28)
o Glendale Cruise Night (7/19)
Deliverables:
o Engagement/coordination with event planning staff
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o Development of additional/specific outreach content, as needed o Support staff if needed
Potable Reuse Facility Tours
Take key stakeholders (decisionmakers, city officials, etc.) on guided tours of existing recycled water demonstration facilities in the area, such as MWD’s Pure Water Southern California or LVMWD’s Pure Water Project.
Deliverable:
o Outreach and coordination with demonstration facility staff Public Education on Potable Reuse
Address potential concerns by equitable and inclusive education strategies to educate Glendale residents about potable reuse. We will debunk common myths through public presentations, engaging materials that answer frequently asked questions (FAQs), and highlighting successful potable reuse programs across Southern California, using visuals and fact sheets to build public confidence and credibility. Consider developing educational programs with local K-12 schools to teach students about the importance of recycled water, and partner with local secondary schools/training institutions to engage on career workshops and share information related to building the workforce needed to sustain California’s shift to a more climate-resilient water system.
Deliverable:
o 1-2 educational presentations
o Print materials: posters/informational signage, fact sheets, FAQs, etc. as-needed Website Updates
Prioritize releasing new information, updates, and other relevant information via the City of Glendale website. Great Blue survey results indicated that over two-thirds (68.5%) of GWP customers prefer to look for information about programs and services on the GWP website – and our communications tactics must reflect this preference in order to meet customers where they are with the information we need them to know.
Deliverables:
o GWP website audit
o Development of standalone Recycled Water Master Plan webpage: site maps and wireframes, content development, general web layout and design o Periodic website review and content updates (quarterly, to start) o Short, engaging videos with experts and Glendale Water and Power staff explaining the recycled water processes and highlighting key infrastructure projects Page | 16
Newsletters and E-Blasts
Tap into GWP’s existing GovDelivery newsletter distribution to share Recycled Water Master Plan content and updates. Given that 81% of GWP customers prefer to be contacted via email, all Recycled Water Master Planning news, announcements, and updates should be made available to customers via digital platforms. Include recurring sections for partner features, GWP project highlights, employee spotlights, water supply updates, and other engaging short-form content.
When appropriate, such as before Recycle Water Master Plan outreach events, include updates and meeting information in monthly City Connection e-newsletters.
Deliverables:
o Content and copy development for 3-5 GWP From the Source newsletters o Newsletter distribution software support, content/graphics upload and distribution/scheduling
o Newsletter mailing list updates & maintenance
o One-off e-blast development and distribution, as needed Social Media
Develop a suite of educational content focused on the value of water and GWP’s efforts to ensure a reliable water supply to be shared throughout GWP’s existing channels, while also encouraging cross-posting with other city departments, such as @myglendale, @glendalesustainability, @myglendaleparks, @glendalecommunitydevelopment and @myglendalepublicworks. Share engaging, fresh content at a regular cadence, with specific content tied to relevant public awareness days and holidays (such as a post highlighting the benefits of water reuse for “Imagine a Day Without Water, ” etc.). Employ targeted digital strategies to secure engagement and interaction with residents, key stakeholders and other community members. Collaborate with trusted community influencers and local podcasts to help amplify key messages, build credibility, and expand reach across diverse audiences.
Deliverables:
o 6-10 monthly social media content calendars
o One-off social media posts for specific updates, milestones and announcements Digital Partner Toolkit
Develop a suite of digital resources to share with partners, such as STAG Members, local influencers and community organizations to help amplify GWP’s Recycled Water Master Planning messaging and content. Embed relevant links and other tools to make it as easy as possible for partners to share our content throughout their existing channels.
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Deliverables:
o Template newsletters copy
o Template social media graphics and post copy
o Template e-blast content
o Community event/meeting notices
7. Media Relations
Editorial Calendar
Develop and regularly update a 6–12-month editorial calendar to identify key media opportunities.
Integrating key outreach events, such as pop-up outreach and community meeting dates, into the editorial calendar will help maintain message consistency and ensure coordination of the consultant and GWP public outreach groups.
Key Editorial Calendar Opportunities:
o National/World Days (World Water Day, National Drinking Water Week (AWWA), National Water Quality Month, etc.)
o Public Awareness Days (Imagine a Day Without Water, Water Professionals Appreciation Week)
o GWP updates and announcements
o Outreach events (pop-up outreach, community meetings, STAG meetings) o Speaking opportunities
o Social, earned, owned, and paid media engagements
Deliverables:
o Strategic counsel and targeted recommendations for the development of a 6-12-month editorial calendar by the GWP public outreach group.
Opinion Editorials
Draft and place op-eds authored (or co-authored, when appropriate) by third-party supporters and City of Glendale messengers. Op-eds should be amplified through various GWP communications channels and live on a dedicated page of the GWP website. Using a timely and relevant hook, op-ed content should focus on a specific messaging component and, when possible, be authored by trusted community leaders or individuals with lived experiences. Efforts to actively place in city and county publications, industry-specific and neighborhood papers, including non-English publications, should be evaluated and prioritized.
Deliverables:
o Development of a tailored op-ed tied to editorial calendar key dates/events Page | 18
o Pitching op-ed content and coordinating with news outlets
8. Metrics
The outreach for GWP can be tracked through both outcomes and outputs. Some elements are more measurable than others, but over time, clear metrics will help us understand what’s working and whether we’re meeting our goals. Use AI or social listening tools to keep an eye on what people are saying and flag any concerns early. Compare this campaign to past efforts to see how it stacks up, and track things like engagement, shifts in public perception, and the effectiveness of our community education.
Outcome Measures
Responses to publications, feedback from stakeholders and social media engagement will help gauge how well GWP is being received by audiences. These can be tracked and analyzed for quantity and sentiment. Opinion research is another tool that can help gauge public sentiment on the topics GWP is heavily communicating about.
We will use the following tools to track community engagement and interest in the program:
o Social media engagement analytics
o Eblast analytics
o Website traffic analytics
o Video views
o Survey results
o Shares of content across partner channels
Qualitative measures could include:
o Stakeholder interview takeaways
o Focus groups quotes
o Comments on social media channels
o Feedback collected at events
Output Measures
Output measures are simply tracking what we are producing – how many videos, fact sheets, eblasts, etc., are issued. This can be quantified in quarterly reports.
Deliverable:
o Quarterly campaign report presentations
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9. Implementation Schedule
Below is a 12-month implementation schedule that can be updated and expanded based on information obtained during the initial research phase of the outreach. This schedule is intended to show the cadence of activities we would recommend and how themed content would be integrated into both the existing GWP programmatic and upcoming rates study outreach efforts.
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Appendices
APPENDIX A .............................................................................................................................. 21 APPENDIX B .............................................................................................................................. 25 APPENDIX C .............................................................................................................................. 26
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APPENDIX A
Audience List
Audiences
Government & Planning Entities
City of Glendale
City of La Crescenta
City of Los Angeles
Los Angeles County Board of Supervisors
City of Burbank
Water Agencies & Neighboring Utilities
Council for Watershed Health
Glendale Water and Power (GWP)
Los Angeles Waterkeeper
Los Angeles-Glendale Water Reclamation
Plant
Metropolitan Water District of Southern
California
Sustainable Works
FMWD
Environmental & Environmental Justice
Organizations
Arroyos & Foothills Conservancy
Food & Water Watch
Friends of the Los Angeles River (FoLAR)
Glendale Environmental Coalition
Heal the Bay
Los Angeles Audubon Society
Los Angeles Waterkeeper
Surfrider Foundation – Los Angeles Chapter
Sustainable Works
TreePeople
Tribal Nations Gabrielino-Tongva Nation
Gabrielino-Tongva Tribe
Community-Based Organizations (CBOs)
Armenian General Benevolent Union (AGBU)
Glendale Chapter
Armenian Relief Society of Western USA
Ascencia
Bristol Hospice
Catholic Charities of Los Angeles – Glendale
Community Center
Center for the Arts, Eagle Rock
Community Foundation of the Verdugos
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Community Resource Center for Aging at USC
Verdugo Hills Hospital
Glendale Healthy Kids
Interfaith Refugee and Immigration Service
Mothers in Unity
Salvation Army Glendale Corps
The Little Zoo
The Midnight Mission
Travel Town Museum Foundation
Advocacy Organizations
Catholic Charities of Los Angeles – Glendale
Community Center
Chinese American Citizens Alliance
Filipino American Service Group
GALAS LGBTQ+ Armenian Society
Glendale Community College
GlendaleOUT
Glendale Tenants Union
Interfaith Refugee and Immigration Service
Iranian American Community Group
Korean American Federation of Los Angeles
Latino Equality Alliance
Mothers in Unity
Neighborhood Legal Services of Los Angeles
County
Salvation Army Glendale Corps
Multicultural Associations & Language
Groups
Armenian General Benevolent Union (AGBU)
Armenian National Committee of America
Black in Glendale
Chinese American Citizens Alliance
Filipino American Service Group
GALAS LGBTQ+ Armenian Society
GlendaleOUT
Iranian American Community Group
Korean American Federation of Los Angeles
Latino Equality Alliance
Education & Youth-Focused Organizations
Boy Scouts of America / Verdugo Hills Council
Crescenta Valley Family YMCA
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Girl Scouts of Greater Los Angeles – Glendale
Service Unit
Glendale College Foundation
Glendale Community College Dream Resource
Center
Glendale Education Foundation
Glendale Unified School District (GUSD)
Glendale Youth Alliance
Verdugo Hills Council, Boy Scouts of America
YMCA of Glendale
YMCA of Glendale & Pasadena
Youth leadership programs through service
clubs (e.g., Kiwanis youth programs)
Neighborhood Associations
Adams Hill Neighborhood Association
Chevy Chase Estates Association
College Hills Community Association
Crescenta Highlands Neighborhood
Association
Deer Canyon/ Oakmont Property Owners
Association
Crescenta Highlands Neighborhood
Association
Fern Lane HOA
Glen Knoll HOA
Glendale Homeowners Coordinating Council
Glendale Tenants Union
Glenoaks Canyon HOA
Montecito Park Neighborhood Association
Montrose-Verdugo City-Sparr Heights
Neighborhood Association
NW Glendale HOA
Pelanconi Estates HOA
Royal Canyon Property Owner's Association
Verdugo Woodlands Dads Club
Whiting Woods Property Owners, Inc
Industry & Business
California School Employees Association
(CSEA), Costa y Valles Field Office
Glendale City Employees Association
Glendale College Guild – AFT Local 2276
Glendale Tenants Union
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Southern California District Council of
Laborers – Local 300
Labor & Workforce Organizations
Glendale Kiwanis Club
Glendale Lions Club
Glendale Rotary Club
La Crescenta Woman’s Club
League of Women Voters of Glendale/Burbank
Civic & Service Clubs
Glendale Kiwanis Club
Glendale Lions Club
Glendale Rotary Club
La Crescenta Woman’s Club
• League of Women Voters of Glendale/Burbank
Industry & Business
Crescenta Valley Chamber of Commerce
Downtown Glendale Association
Glendale Chamber of Commerce
Montrose Shopping Park Association
Montrose-Verdugo City Chamber of Commerce
Glendale Association of Realtors
Faith-Based Organizations
Catholic Charities of Los Angeles – Glendale
Community Center
Church of Jesus Christ of Latter-day Saints –
Glendale Stake
Glendale Adventist Church
Islamic Center of Glendale
Salvation Army Glendale Corps
Southern California Conference of the
Seventh-day Adventists
• St. Mary’s Armenian Apostolic Church
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APPENDIX B
Potential Interviewee List
Interviewee List
City Officials
Elected Officials
• Mayor
• City Councilmembers (4)
City Administration
• City Manager
• Assistant City Manager
Public Works & Utilities
• Director of Public Works
• General Manager of Water and Power /
Utilities
Neighboring Utilities
Burbank Water and Power
Crescenta Valley Water District
Foothill Municipal Water District
Los Angeles Department of Water and Power
Business/commercial interests
Local business owners
Chamber of Commerce
Real Estate Agents, Developer Groups
Major employers
Americana
Disney
Dreamworks
Glendale Galleria
Dignity Health
Adventist Health
Environmental community
Glendale Environmental Coalition
Spar Heights
Glenoaks Canyon
Ethnic community groups
Armenian
Hispanic
Korean
GWP Commission members
President
Commissioner
Commissioner
Commissioner
Commissioner
Commissioner
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APPENDIX C
Potential STAG Committee Members
STAG Committee Member List
• Glendale Association of Realtors
• Glendale Chamber of Commerce
• Glendale Community Association
• Glendale Educational Foundation
• Glendale Environmental Coalition
• Glendale Latino Association
• Glendale Tenant’s Union
• Armenian National Committee
• Downtown Glendale Coalition
• Montrose Shopping Park Association
• Northwest Glendale Homeowners Association
• Representatives of Major Glendale Businesses
o Glendale Galleria
o Americana
o Disney
o DreamWorks
o Adventist Health
• Customers from Priority Populations
o Armenian, Korean, and Hispanic residents
o Glenoaks Canyon and Spar Heights residents
o Youth and youth advocacy organizations
o Residents with disabilities/access needs and advocacy groups o Low-income residents and advocacy groups