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CITY OF GLENDALE, CALIFORNIA
REPORT TO THE CITY COUNCIL
AGENDA ITEM
Report: Montrose Shopping Park Business Improvement District Annual Work Plan (Budget) for Calendar Year 2026.
1. Motion to accept Montrose Shopping Park Association 2026 Budget and Work Plan.
COUNCIL ACTION
Item Type: Action Item
Approved for January 27, 2026 calendar
EXECUTIVE SUMMARY
Each year the Montrose Shopping Park Association submits its Proposed Budget for the upcoming year, outlining various marketing strategies and allocation of assessment funds for the Business Improvement District (BID). The current Management Agreement between the City and the Montrose Shopping Park Association (MSPA) expires on December 31, 2028.
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RECOMMENDATION
That the City Council approve the motion accepting the Annual Work Plan (“Budget”) as submitted by the Montrose Shopping Park Association (“MSPA”) for the calendar year covering January 1, 2026 through December 31, 2026.
ANALYSIS
Annually, the MSPA, in the capacity of the Business Improvement District (BID) Advisory Board, is required by local ordinance and the California Streets & Highway Code to submit an annual budget that estimates the expenditures necessary to implement its annual work plan. The City Council must review and approve the budget, which is funded solely by the merchants. The work plan includes various tools for marketing and promoting the district and details how assessment funds will be spent during the upcoming calendar year. Many of the Montrose Shopping Park iconic events that provide a substantial income flow, such as the Montrose Wine Walks and Arts & Crafts Festival, are back and continue to attract locals and visitors to the Montrose Shopping Park. The Montrose Harvest Market has consistently remained open throughout the year and as of December 8, 2025, generated $225,327 in net income.
The Montrose Shopping Park Association has submitted a 2026 budget which shows an overview of 2025 revenues and expenses (Exhibit 1) and the 2026 detailed work plan/budget (Exhibit 2).
The 2026 total estimated income is $590,000. This estimated income includes $170,000 in assessments and $395,000 from key revenue generating events and programs such as Harvest Market, Arts & Crafts Festival, Wine Walks, and an additional $25,000 estimated from Filming income. 2026 is expected to be another successful year of popular events that will continue to bring the community together and activate the Montrose Shopping Park.
The current Management Agreement between the City and the Advisory Board that allows the Board to administer the assessment funds for the marketing and promotion of the BID is in effect and is set to expire on December 31, 2028.
STAKEHOLDERS/OUTREACH
N/A
FISCAL IMPACT
There is no fiscal impact associated with this report.
ENVIRONMENTAL REVIEW (CEQA/NEPA)
N/A
CAMPAIGN DISCLOSURE
This item is exempt from campaign disclosure requirements. 23 25-89324
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ALTERNATIVES TO STAFF RECOMMENDATION
1) Council may request that the Montrose Shopping Park Association make specific revisions and resubmit.
2) Council may consider any other alternative not proposed by staff.
ADMINISTRATIVE ACTION
Submitted by:
Roubik R. Golanian, City Manager
Prepared by:
Domenica Megerdichian, Assistant to the City Manager
Approved by:
Roubik R. Golanian, P.E., City Manager
EXHIBITS/ATTACHMENTS
Exhibit 1: Montrose Shopping Park Association Budget 2026 Exhibit 2: Montrose Shopping Park Association Workplan 2026