1 MONTROSE SHOPPING PARK ASSOCIATION
BUDGET AND WORK PLAN 2026
Prepared for Presentation to the Glendale City Council
The Montrose Shopping Park Association continues its commitment to keep the Montrose Shopping Park the “jewel in the crown” of the City of Glendale.
MSPA’s many iconic events are “key” to guaranteeing increased pedestrian traffic in the MSP.
• On Saturday, February 14th, our Valentines Flower Cart will be located at the southeast corner of Honolulu Ave. & Ocean View Blvd. where 500 long-stemmed roses will be provided free to MSP shoppers that day by our event staff along with a costumed celebrity impersonator.
• Montrose’s 8th Annual Spring Wine Walk w ill return March 14th, as will the Montrose ’s 8th Annual Holiday Wine Walk on November 7th. This unique event is “in -store” driven and is very popular with our merchants and customers alike.
• The 14th Annual Kids & Kritters Day returns alongside the Sunday Harvest Market on May 3rd, featuring Wild Wonders Exotic Animal Shows, pony rides, a farm animal petting zoo, Kids Zone, local dance troupes performing, First Responders exhibits and more.
• The first weekend in June brings back the 42nd Annual Montrose Arts & Crafts Festival .
The largest two -day outdoor street event in Glendale offering crafts and fine arts shopping, food and musical entertainment for the whole family.
• On July 5th, the 24th Annual Montrose Car Show returns to all three blocks of Honolulu Avenue displaying more than 350 classic cars, hot rods, trucks and motorcycles.
• On October 31st the Halloween Spooktacular will once again provide a fun, safe and family- oriented venue for the many thousands of trick-or-treaters that attend every year.
• Our weekly Harvest Market continues to operate every Sunday - rain or shine - except Easter Sunday. The Market functions as a service to the Foothill communities and surrounding areas. Offerings include organic farmers, agricultural producers, prepared food and packaged food producers.
• Montrose Old Town Christmas concludes the year’s events . It all s tarts with our Tree Lighting Ceremony the day after Thanksgiving on Plaid Friday (as we now call it) followed the next day by Small Business Saturday . There are free horse-drawn wagon rides , photos with Santa and live bands in every block each weekend from Thanksgiving to Christmas , including free hand-led pony rides on Saturdays.
• Budgeting for the lighting of the trees throughout the Shopping Park and the seasonal street décor makes Montrose a destination for anyone looking for that “Old Town” feeling. The Glendale City Council officially designated Montrose as Glendale's "Old Town" in 2008.
2 MSPA funds several beautification efforts to ensure the best physical appearance for our community.
MSPA’s budget this year provides for a full-town power washing every other month, added to the monthly power washing of the Vietnam War Memorial area.
The Board of Directors requests the City of Glendale to replace the city trash containers throughout the Shopping Park, as the ones currently in use are no longer adequate to meet the needs of today.
Trash dumpster enclosures are also needed in Municipal Lot 7.
Another paramount concern is the safety of our pedestrians traversing the many crosswalks in the MSP. The Board asks that the crosswalks be equipped with warning lights and the stucco walls adjacent to them be removed to increase visibility.
MSPA’s partnership with the City of Glendale in working together to address these ongoing needs for increased beautification and public safety is appreciated.
MSPA’s numerous print advertising campaigns continue to be a budget ed priority for all the individual public events as well as for the November-December Holiday Season activities. Our social media advertising campaigns add attractive calls-to-action every week.
MSPA remains financially committed to supporting the Glendale Police Department’s Substation at 3600 Ocean View Blvd. #11, providing the Montrose Shopping Park merchants and surrounding communities with increased security via an ongoing police presence. Our annual contribution to the maintenance of the Vietnam War Memorial helps to provide an historically significant venue for the annual Memorial Day Observance and a place of reflection and remembrance for the community.
As always, MSPA is grateful to the Glendale City Council and City Staff for their continued partnership and support of the Montrose Shopping Park.
Respectfully submitted,
Montrose Shopping Park Board of Directors