ANNUAL REPORT
2025
— GREATER DOWNTOWN
GLENDALE
A S SOCIATION
LETTER FROM PRESIDENT
Randy Stevenson
President of the Greater Downtown Glendale Association / Stevenson Real Estate Services Looking Forward to More Great Changes in Downtown
Though the pandemic is in many of our rear-view mirrors, some business districts that suffered greatly have not
returned to their 2019 economic status. Whether it be natural or man-made disasters, Downtown Glendale has held its own under a very intense year for the Los Angeles region. From the fires to the massive rainstorms to the impact of
international trade in the region, many businesses face great challenges as we enter 2026.
We are now
1/4 of the way through the 21st century and
Downtown Glendale is stronger than ever and growing by
leaps and bounds. Thousands of new residential units are planned or under construction right now and the demand
for living in Downtown Glendale is stronger than ever. New businesses and new restaurants continue to open since
Downtown has become a regional draw.
When the property owners of Downtown Glendale agreed in 2013 to create this new financing mechanism, the Downtown Glendale Community Benefit District, no one anticipated that the ultimate land use would be so tilted toward mixed use development on the site of former, decades old, major department stores. Whereas the office building economy
was the economic foundation of nearly every major city's downtown from 1946 to 2020, our Downtown Glendale is
quickly evolving into a new "city neighborhood," akin to some of the more significant models of city neighborhoods in New York City, Chicago, San Diego, Dallas and other growing areas of the country.
GREATER DOWNTOWN GLENDALE ASSOCIATION
While it will take some time for Class B and Class C offices to be redeveloped or retrofit into housing, our inventory of Class A office tenants remains strong. From an economic development standpoint, what makes Downtown Glendale
so attractive is the great mix of restaurants, retailers, high density residential and service businesses, anchored in the south end by the Glendale Galleria and the Americana at Brand and the north end by Trader Joe's and Walgreens.
Travel from north of the 134 Freeway to the southern
boundary of the District at Colorado is safe, attractive, decorated with every changing season and very, very
pedestrian friendly.
Our job, as the Greater Downtown Glendale Association, is to continually improve the District. Our key project that began before COVID has been to link the north and south of the District with the beautification of the Brand
Boulevard and Central Avenue bridges that link the north and south together. Many exciting things are occurring
north of the 134 Freeway and there is a boom in new
housing planned in and around this corridor.
Rest assured that the property and business owners who
constitute the Board of Directors are keenly aware that we represent ALL property owners
in the District. Our work
with the City Manager's office, the Mayor and the City
Council is always driven by the desire to make this the most dynamic place to own property, live, work and visit in the entire San Fernando Valley. For regular updates on activity in the District, please watch for our new, upcoming
quarterly newsletter, which we hope to launch in early
spring 2026.
Best of luck in the new year and let us work together to keep our Downtown Glendale neighborhood the best place
to be.
-- RANDY STEVENSON
2025 ANNUAL REPORT I PAGE 1
PRESSHIGHLIGHTS
SOCIAL MEDIA REACH
O' 3,919
FOLLOWERS
14509K
VIEWS
81K
REACH
9,700
FOLLOWERS
FOLLOWERS
AMBASSADORSTATS
20,354 trash bags collected, each
bag sized at 45-gallons
376,500 pounds of litter picked up
off the streets and sidewalks
249 reports filed, including broken city
property, extensive graffiti, and illegal dumping
397 clean ups performed of bio waste and
human waste
PAGE 2 | 2025 ANNUAL REPORT
o o
2 021 recommendations given, inclusive
of directions and parking
2,904 graffiti tags, stickers & posters
removed
367 shopping carts returned to
businesses or removed from the district
383 homeless outreach performed
relating to business calls and disturbances
GREATER DOWNTOWN GLENDALE ASSOCIATION
CRUISE NIGHT
The 30th Annual Glendale Cruise Night took place on Saturday, July 19, 2025, with an estimated 45,000 people in attendance. 358 classic and modified import cars filled Brand Blvd. from Broadway to Doran St., with visitors walking the streets to see the cars, eat at our local downtown restaurants, and listen to live music. Attendees enjoyed performances by Scot Bruce
— Elvis the Early Years, The
PettyBreakers and Kenny Metcalf as Elton John. 54 local businesses and organizations hosted booths set up on the street, and local radio and news stations broadcasted live from the event.
The event closed with a fireworks display from behind the main stage. Staff secured a total of $42,500 in sponsorships this year to help offset event costs. BMW served as the "Presented By" sponsor with a $10,000 donation, and Greater Downtown Glendale
Association was a "Platinum" sponsor with a $5,000 donation. The remaining funds were collected from various other sponsors and vendor booths.
00 CHESS TOURNAMENT
Glendale made history by hosting the California State Open Chess Tournament from August 29 to September 1, 2025—marking the first time in the event's more than 30-year history that it came to the city.
The tournament drew 300 elite chess players from across the country, along with coaches, families, and spectators for five days of strategic competition.
Presented by the American Chess Academy and the City of Glendale in partnership with the Southern California Chess Federation and dot818, the event underscored Glendale's growing reputation as a destination for intellectual excellence and community engagement.
Mayor Elen Asatryan called the tournament a "monumental moment" for the city, reflecting its commitment to education and strateg ic excellence.
GREATER DOWNTOWN GLENDALE ASSOCIATION 2025 ANNUAL REPORT I PAGE 5
NEW BUSINESSOPENINGS
JANUARY
Robeks Juice
Narz Esthetics LLC
9 Lives Tattoos
FEBRUARY
Wallflower Market LA
Cecile Trattoria
MARCH
True Classics
Fat Salts Deli
Chalice Collectibles
Boba Moba
Lunch Time
Salon Republic LLC
APRIL
Vegan Foodie Bowl
The Bar
-
Handrolls by SeaButter
Little Corner Café
Ganga Beauty Salon
Regent X Coffee Bar
PAGE 6 | 2025 ANNUAL REPORT
MAY
Prego Mesh
Anthropologie (Relocated)
Sanz Sweet Side
United Color of Benetton
Trophy Yoga
Marbe Designs
Princess Polly
Le Brand
Si Roma Fine Panini
RoriNails
-
Mani Jewelry
Nu-Wave Global LLC
JULY
Venchi
Free People Movement
Intermod Mens Wear
Waerith
AUGUST
The Muse Room
Legacy Comics and Cards
(Relocated)
SEPTEMBER
Omega
Boom Dog
OCTOBER
Psycho Bunny
Skyline Pitch LA
Levi's Store
Robo Hunters
Urban Outfitters
(Relocated)
Paradise Dynasty
Le Shrimp Noodle
NOVEMBER
Player One VR World
Cole Haan
AIX Exchange
FCJWA Ramen & Grill
GREATER DOWNTOWN GLENDALE ASSOCIATION
CREATERDOWNTOWN GLENDALEASSOCIATIONCOMMUNITYBUSINESS DISTRICT MAP
NEW CITY
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Greater Glendale CBD 202
071
5642-mt
560-0 u
Greater Glendale CBD 2020
5647-013
LEGEND
CITY
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LEGEND
CA. 134
BOARD OF DIRECTORSDOWNTOWN GLENDALE ASSOCIATION
2025 INCOME
—
5,899,498.23
$305,948.22
CARRY FORWARD
FY26
$302,860.69
DISTRICTIDENTITY
MARKETING\ PUBLICSPACES
$274,633.13
ADMINISTRATION
SIDEWALK
OPERATIONS I
LANDSCAPING
2025
Randy Stevenson
President I Executive &
SOBO Committee Chair
I Stevenson Real Estate
Rick Lemmo
Vice President I Director
of Governrrnent
Relations I Caruso
Helen McDonagh
Treasurer I DISI
Committee Chair I
Massage Envy Glendale
Craig Gorris
Vice President
Clendale Galleria
Brookfield Properties
Raul Porto
Secretary I
Porto's Bakery
Bradley Calvert
Board Member I
City of Glendale
Judee Kendall
Board Member
Glendale Chamber of
Commerce
David Tonoyan
Board Member I
Dot818
2026
Randy Stevenson
President I Executive &
SOBO Committee Chair
I Stevenson Real Estate
Rick Lemmo
Vice President I Director
of Government
Relations I Caruso
Helen McDonagh
Treasurer I DISI
Committee Chair I
Massage Envy Glendale
Jake Demirchyan
Board Member I
The Americana at
Brand
Raul Porto
Secretary
Porto's Bakery
Bradley Calvert
Board Member I
City of Glendale
Judee Kendall
Board Member I
Glendale Chamber Of
Commerce
David Tonoyan
Board Member I
Dot818
The Greater Downtown Glendale Association is
managed by New City America.
Executive Director
Marco Li Mandri
District Manager
Ryan Huffman
Financial Management
Shirley Zawadzki
GREATER DOWNTOWN GLENDALE ASSOCIATION 2025 ANNUAL REPORT I PAGE 3 2025 EVENTSAT A GLANCE
INTERNATIONAL DAY
The Greater Downtown Glendale Association hosted its fifth annual International Women's Day event on Friday, March 7, at the MYA Rooftop at the Glenmark Hotel. Themed 'Accelerate Action," the gathering brought together over 100 attendees to celebrate women's empowerment and advocacy. Mayor Elen Asatryan served as keynote speaker, choosing to speak from the heart rather than from prepared remarks. CDGA President Randy Stevenson
introduced Helen McDonagh, owner of Massage Enw Glendale and CDCA board member, who facilitated the event's tradition of attendee introductions.
Asatryan's address centered on three core principles: recognizing self-worth, refusing to hold back, and asking critical questions. She emphasized that when women understand their value, they advocate more effectively for themselves professionally and personally. Since taking office in 2022, she has championed progressive policies and made clear that supporting women requires action beyond words—reflected in votes and policies that create real change.
GLENDALE CHAMBER AWARDS e STATE OF THE CITY LUNCHEON
The Glendale Chamber of Commerce celebrated the cityis most impactful leaders at its March 2025 Awards and State of the City Luncheon. Randy Stevenson, president of Stevenson Real Estate Services and the Greater Downtown Glendale Association, received the prestigious Man of the Year award, joining a distinguished group of honorees: former Mayor Paula Devine (Humanitarian of the Year), the Glendale Police and Fire Departments (Community Excellence Award), Nothing Bunt Cakes
—
Glendale (Business of the
Year), and Jennifer Schultz Bertolet, president of David N. Schultz, Inc. (Woman of the Year). Mayor Elen Asatryan delivered the State of the City address.
In his acceptance speech, Stevenson highlighted Glendale's world-class public safety agencies, its growing appeal as a regional hub for living, working, and retail, and the strength of its entrepreneurial business sector. Having invested more than fifty years in Glendale's development, Stevenson reaffirmed his commitment to supporting the citys continued growth and prosperity.
PAGE 4 | 2025 ANNUAL REPORT GREATER DOWNTOWN GLENDALE ASSOCIATION
GREATER DOWNTOWN
GLENDALE
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2025 ANNUAL REPORT I PAGE 7
GREATER DOWNTOWN —
GLENDALE
ASSOCIATION
100 N. Brand Boulevard
Suite 508
Glendale, CA 91 203