Agenda packet — Glendale City Council, April 21, 2026

A G E N D A

GLENDALE CITY COUNCIL

COUNCIL CHAMBERS
613 E. Broadway, 2nd Floor
Glendale, CA 91206
APRIL 21, 2026
Closed Session- 4:00
PM
Regular Business- 6:00 PM

PUBLIC PARTICIPATION AND ACCESSIBILITY

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PUBLIC COMMENT GUIDELINES
The City Council welcomes public input at City Council meetings. Public input at Council meetings is regulated by the City Council’s Rules of Order, Procedure and Decorum for the Conduct of City Council Meetings as set forth in Resolution No. 25-76, which will be summarized below.

Written Comments and Documents
:

Public comments received in writing will NOT be read aloud at the meeting but will be part of the meeting record. Written public comments can be emailed to [email protected], and will be uploaded to the City website as an attachment to the agenda item. When submitting a public comment, please make sure to include the following
:

1. Name (optional); and

2. Agenda item to which you are submitting public comment

3. Submit no later than 12:00 p.m. on the day of the City Council meeting. Correspondence received after this time may not be distributed until the following business day.

All documents related to open session items on this agenda that are received less than 72 hours prior to this meeting, and are public records, will be available for review in the Office of the City Clerk, 613 E. Broadway, Room 110, Glendale, CA 91206.

Public Comments During Council Meeting
:

Public Comments during Community Event Announcements, First and Second Periods of Oral Communications and agenda items will be governed as provided in the descriptions for those items on the agenda below. Pursuant to State law, the City Council may not discuss or take action on any item not appearing on the meeting agenda, except that members of the City Council or staff may ask a question for clarification or briefly respond to statements made or questions posed by persons exercising public testimony rights (Government Code Section 54954.2). Staff may be asked to follow up on such items.

Submitting Speaker Cards or Calling In for Public Comment :

Speaker cards must be submitted and telephonic participants must call in and be in the call-in queue as follows:
•
Community Event Announcements or First or Second Period of Oral Communications: PRIOR TO the commencement of the specific comment period
•
Consent Calendar Items: BEFORE a motion is made on the consent calendar •
Other agenda items, including Action items: PRIOR to the completion of the verbal staff report (unless waived by the Mayor)
Any audio-visual files displayed by speakers must be emailed to the Clerk’s office by 12:00 pm on the day before a Council meeting.

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APRIL 21, 2026
Closed Session- 4:00
PM
Regular Business- 6:00 PM

ROLL CALL

1. DISCUSSION OF COUNCILMEMBER FUTURE AGENDA REQUESTS

2. CLOSED SESSION
– 1:00 PM (T o Commence at 4:00 PM
)
a.

Conference with Legal Counsel – Existing Litigation: Storey v. City of Glendale, et al., L.A.S.C. Case No. 23GDCV00510

3. REGULAR BUSINESS AGENDA
– 6:00 PM
Roll Call
a.

Flag Salute: Mayor Ardy Kassakhian
b.

Invocation:

W
ill be delivered by Rev. Serop Megerditchian, Glendale Armenian Church of the Nazarene
c.

Report of the City Clerk, re: Posting of Agenda. The Agenda for the April 21, 2026 Regular Meeting of the Glendale City Council was Posted on April 16, 2026, on the Bulletin Board Outside City Hall.

4. PRESENTATIONS AND APPOINTMENTS
a.

New Mayor’s Comments
b.

Armenian Genocide Commemoration Proclamation
c.

National Library Week Proclamation

5. CONSENT ITEMS
(Including Minutes)
The following are routine and may be acted upon by one motion. Any Member of Council or the audience requesting separate consideration may do so by making such request before motion is proposed.
a.

City Clerk, re:

Minutes of the Special City Council Meeting of March 31, 2026, and the Special City Council Meeting of April 14, 2026
b.

Glendale Water and Power, re: Specification No. 4031 for On-Call Pump and Motor Repair Services

1. Resolution adopting Specification No. 4031 for Glendale Water & Power Department On-Call Pump and Motor Repair Services, and directing the City Clerk to Advertise for Bids

6. CITY COUNCIL/STAFF COMMENTS
(Including reports from conferences and regional
meetings)

7. COMMUNITY EVENT ANNOUNCEMENTS
(3-minutes per speaker)
Members of the public will be permitted to announce upcoming events taking place in the community.

8. FIRST PERIOD OF ORAL COMMUNICATIONS
(Maximum 3 minutes per speaker, 30-minute
aggregate speaking time limit)

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Members of the public may address the Council on agenda items or non-agenda items within the City Council’s subject matter jurisdiction. If a speaker addresses the Council on an agenda item during the First Period of Oral Communications, they may not speak again when the agenda item is called. A speaker who addresses the Council on non-agenda items during the First Period of Oral Communications may not speak during the Second Period of Oral Communications.

9. ADOPTION OF ORDINANCES

10. ACTION ITEMS
a.

Public Works, re:

U
pdated Montrose Comprehensive Parking Analysis

1. Motion to Approve the Recommended Parking Management Strategies Outlined in the Comprehensive Parking Analysis

2. Introduction of Ordinance Amending Sections 10.40.110 and 10.40.120 of the Glendale Municipal Code, 1995, Relating to Parking Meters, and Fixing the Parking Meter Rates for Certain Zones

11. HEARINGS

12. REPORTS - INFORMATION

13. WRITTEN COMMUNICATIONS

14. SECOND PERIOD OF ORAL COMMUNICATIONS
Discussion is limited to items NOT a part of this agenda. Each speaker is allowed 5 minutes.

Council may question or respond to the speaker, but there will be no debate or decision. The City Manager may refer the matter to the appropriate department for investigation and report.

15. NEW BUSINESS

16. ADJOURNMENT

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M I N U T E S
SPECIAL MEETING: GLENDALE CITY COUNCIL
613 E. Broadway, 2nd Floor
Glendale, CA 91206
MARCH 31, 2026
The Special Public Meeting of the Glendale City Council convened in the City Chambers, in said City, at 3:06 PM, on the above date, pursuant to a call for such meeting signed by the City Clerk of the City Council, and on file with the City Clerk, a copy of which is as follows:

March 26, 2026
Date
Written Notice of said meeting was given, which Notice consisted of a copy of the foregoing Call, and was served on each Member of the Council not joining in the Call, and upon the in said City not less than 24 hours before the time fixed in said Call for said meeting, as follows:

Upon Elen Asatryan at 5:00 PM March 26, 2026 Glendale, CA Upon Dan Brotman at 5:00 PM March 26, 2026 Glendale, CA Upon Vartan Gharpetian at 5:00 PM March 26, 2026 Glendale, CA Upon Ardy Kassakhian at 5:00 PM March 26, 2026 Glendale, CA Upon Ara Najarian at 5:00 PM March 26, 2026 Glendale, CA Mayor Najarian called the meeting to order at 3:06 PM.

ROLL CALL – All Present
- 3:06 PM
- Report of the City Clerk of the City Council, re: Posting of Agenda. The Agenda for the Tuesday, March 31, 2026, Special Public Meeting of the City Council was posted on March 26, 2026, on the Bulletin Board Outside City Hall.

A SPECIAL PUBLIC MEETING of the City Council is hereby called to meet at 3:00 PM on Tuesday, March 31, 2026, in the Council Chamber, 613 E.

Broadway, 2nd Floor, Glendale, CA 91206 to consider the following item(s) of business, to wit;

1. Community Development, re: Annual Report on the Status of the General Plan Staff Comments:

Roubik Golanian, City Manager
Presentation:

Teresa Santilena, Principal Planner – Long Range Planning, Community Development Department
Jackie Martinez, Planner– Long Range Planning, Community Development Department
Vilia Zemaitaitis, Assistant Director – Long Range Planning, Community Development Department
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Public Speaker:

Mike Borisov

1. Motion accepting the Annual Progress Report on the Status of the General Plan, in accordance with State law
Moved: Kassakhian Seconded: Asatryan
Vote as Follows:

Ayes: Asatryan, Brotman, Gharpetian, Kassakhian, Najarian Noes: None

Absent: None
Abstain: None

2. Management Services, re: Alex Theatre Calendar Year Annual Report for 2025 and Review of City Days Sponsorship Program Criteria Staff Comments:

Roubik Golanian, City Manager
Presentation:

Miles Williams, The EVNSONG

1. Note and File Annual Alex Theatre Update for 2025
Moved: Kassakhian Seconded: Brotman
Vote as Follows:

Ayes: Asatryan, Brotman, Gharpetian, Kassakhian, Najarian Noes: None

Absent: None
Abstain: None

2. Review and Direction on City Days Sponsorship Program Criteria Item 2(2) will be brought back on a future agenda for discussion.

3. Management Services, re: Report from the Center for
Armenian Arts on Programming and Events at Leased City
Facility at 250 N. Orange Street
Staff Comments:

Roubik Golanian, City Manager
Michael Garcia, City Attorney
Presentation:

Stepan Partamian, Center for Armenian Arts
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1. Note and File Center for Armenian Arts Report to City Council Moved: Asatryan Seconded: Kassakhian
Vote as Follows:

Ayes: Asatryan, Brotman, Gharpetian, Kassakhian, Najarian Noes: None

Absent: None
Abstain: None
ADJOURNMENT BY CONSENSUS – 4:32 PM
Mayor of the City of Glendale
City Clerk of the City of Glendale
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M I N U T E S
SPECIAL MEETING: GLENDALE CITY COUNCIL
613 E. Broadway, 2nd Floor
Glendale, CA 91206
APRIL 14, 2026
The Special Public Meeting of the Glendale City Council convened in the City Chambers, in said City, at 3:04 PM, on the above date, pursuant to a call for such meeting signed by the City Clerk of the City Council, and on file with the City Clerk, a copy of which is as follows:

April 9, 2026
Date
Written Notice of said meeting was given, which Notice consisted of a copy of the foregoing Call, and was served on each Member of the Council not joining in the Call, and upon the in said City not less than 24 hours before the time fixed in said Call for said meeting, as follows:

Upon Elen Asatryan at 5:00 PM April 9, 2026 Glendale, CA Upon Dan Brotman at 5:00 PM April 9, 2026 Glendale, CA
Upon Vartan Gharpetian at 5:00 PM April 9, 2026 Glendale, CA Upon Ardy Kassakhian at 5:00 PM April 9, 2026 Glendale, CA Upon Ara Najarian at 5:00 PM April 9, 2026 Glendale, CA Mayor Najarian called the meeting to order at 3:04 PM.

ROLL CALL – All Present
- 3:04 PM
- Report of the City Clerk of the City Council, re: Posting of Agenda. The Agenda for the Tuesday, April 14, 2026, Special Public Meeting of the City Council was posted on April 9, 2026, on the Bulletin Board Outside City Hall.

A SPECIAL PUBLIC MEETING of the City Council is hereby called to meet at 3:00 PM on Tuesday, April 14, 2026, in the Council Chamber, 613 E.

Broadway, 2nd Floor, Glendale, CA 91206 to consider the following item(s) of business, to wit;

1. Management Services, re: Greater Downtown Glendale Association’s Calendar Year 2025 Annual Report and Calendar Year 2026 Budget for the Greater Downtown Glendale Community Benefit District
Staff Comments:

Roubik Golanian, City Manager
Presentation:

Randy Stevenson, Executive Committee Chair, Greater Downtown Glendale Association
Public Speaker:

Fernando Roldan
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a. Motion to Accept Greater Downtown Glendale Association’s Calendar Year 2025 Annual Report and Calendar Year 2026 Budget for the Greater Downtown Glendale Community Benefit District
Moved: Kassakhian Seconded: Asatryan
Vote as Follows:

Ayes: Asatryan, Brotman, Gharpetian, Kassakhian, Najarian Noes: None

Absent: None
Abstain: None
ADJOURNMENT – 3:39 PM
Moved: Asatryan Seconded: Kassakhian
Mayor of the City of Glendale
City Clerk of the City of Glendale
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CITY OF GLENDALE, CALIFORNIA

REPORT TO THE CITY COUNCIL

AGENDA ITEM
Report: Specification No. 4031 for On-Call Pump and Motor Repair Services

1. Resolution adopting Specification No. 4031 for Glendale Water & Power Department On-Call Pump and Motor Repair Services, and directing the City Clerk to Advertise for Bids.

COUNCIL ACTION
Item Type: Consent Calendar
Approved for April 21, 2026 calendar

EXECUTIVE SUMMARY
Glendale Water & Power (GWP) operates and maintains reservoirs, pump stations, and related facilities that rely on pumps and motors to ensure reliable delivery and distribution of potable and recycled water throughout the City. From time to time, pumps and motors require specialized repair services that cannot be performed by City staff and must be completed promptly to maintain system reliability. Establishing an on-call contract will allow City staff to obtain qualified repair services on an “as needed” basis, ensuring timely response to equipment failures and minimizing potential service disruptions. Approval of the proposed contract will provide the City with flexibility to perform necessary repairs efficiently and support the continued operation and reliability of the City’s both potable and recycled water system.

RECOMMENDATION
Approve a Resolution to adopt Specification No. 4031 for the On-Call Pump and Motor Repair Services contract, and direct the City Clerk to advertise for bids.

ANALYSIS
GWP operates and maintains critical water system infrastructure throughout the City, including reservoirs, pump stations, and associated mechanical equipment. The City’s water system serves over 200,000 residents and includes 25 reservoirs/tanks and 26 pump stations that support the storage, transmission, and distribution of potable and recycled water. Pumps and motors are essential components of these facilities and are required to operate continuously to support the reliable delivery and distribution of water to the community.
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Due to the specialized nature of pump and motor repairs, certain maintenance and repair work cannot be performed by City staff and must be completed by a qualified contractor with the appropriate equipment and expertise. In addition, equipment failures may occur unexpectedly and require prompt repair to minimize operational disruptions and maintain system reliability. Without an established on-call contract, the City staff may experience delays in obtaining necessary repair services, which could result in extended equipment outages, reduced system reliability, and potential impacts to water operations.

Establishing an on-call contract for pump and motor repair and services will allow the City to obtain specialized repair services on an “as needed” basis. This contract will enable City staff to respond quickly to equipment failures, perform necessary repairs in a timely manner and maintain the continued operation of critical water infrastructure.

Utilizing an on-call contract also allows the City to address varying repair needs efficiently without initiating a separate procurement process for each repair.

To ensure competitive bids, the contract will be advertised in the local newspaper, Bidnet direct, and the City website. Advertising the contract through multiple platforms helps maximize vendor outreach, promote fair competition, and ensure the City receives responsive and responsible bids in accordance with the City’s requirements.

STAKEHOLDERS/OUTREACH
Not applicable.

FISCAL IMPACT
The cost for On-Call Pump and Motor Repair Services over a two-year period is estimated at $400,000. Staff will return at the time of contract award with a detailed appropriation request.

ENVIRONMENTAL REVIEW (CEQA/NEPA)
Not applicable. The action herein, to adopt and advertise specifications, is not a project as defined under the California Environmental Quality Act (CEQA) and as such not subject to CEQA.

CAMPAIGN DISCLOSURE
Not applicable.

ALTERNATIVES TO STAFF RECOMMENDATION
Alternative 1: Not to adopt Specification No. 4031 for On-Call Pump and Motor Repair Services, and not to advertise for bids, thus requiring staff to prepare separate requests for proposals for each task, delaying completion of the work and potentially increasing the cost per project.

Alternative 2: Consider any other alternative not proposed by staff. 11 of 56

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ADMINISTRATIVE ACTION
Submitted by:

Scott K. Mellon, P.E., General Manager - Glendale Water and Power Prepared by:

Chisom Obegolu, P.E., Assistant General Manager - Water Approved by:

Roubik R. Golanian, P.E., City Manager

EXHIBITS/ATTACHMENTS
None.
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RESOLUTION NO. _______

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF GLENDALE, CALIFORNIA, ADOPTING SPECIFICATION NO. 4031 TO FURNISH MATERIALS,

EQUIPMENT, AND LABOR FOR THE GLENDALE WATER & POWER

DEPARTMENT ON-CALL PUMP AND MOTOR REPAIR SERVICES AND

DIRECTING THE CITY CLERK TO ADVERTISE FOR BIDS
BE IT RESOLVED BY THE COUNCIL OF THE CITY OF GLENDALE:

SECTION 1. The specifications on file in the Glendale Water & Power Department, to furnish materials, equipment, and labor for the Glendale Water & Power Department On-Call Pump and Motor Repair Services, including the various documents incorporated therein, are hereby approved, adopted, designated and shall hereafter be known as Specification No. 4031.

SECTION 2. That the City Clerk is hereby directed to advertise for bids for work, equipment and materials described in Specifications No. 4031 adopted by this Resolution.

Adopted by the Council of the City of Glendale on this ___ day of _________, 2026. ________________________________
Mayor
ATTEST:
_____________________________________
City Clerk
STATE OF CALIFORNIA ) SS.

COUNTY OF LOS ANGELES )
I, Suzie Abajian PhD, City Clerk of the City of Glendale, hereby certify that the foregoing Resolution No. _______________ was adopted by a majority vote of the Council of the City of Glendale, California, at a regular meeting held on the ______ day of ____________________, 2026, and that the same was adopted by the following vote:

Ayes:

Noes:

Absent:

Abstain:
________________________
City Clerk
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CITY OF GLENDALE, CALIFORNIA

REPORT TO THE CITY COUNCIL

AGENDA ITEM
Report: Updated Montrose Comprehensive Parking Analysis

1. Motion to Approve the Recommended Parking Management Strategies Outlined in the Comprehensive Parking Analysis.

2. Introduction of Ordinance Amending Sections 10.40.110 and 10.40.120 of the Glendale Municipal Code, 1995, Relating to Parking Meters, and Fixing the Parking Meter Rates for Certain Zones.

COUNCIL ACTION
Item Type: Action Item
Approved for April 21, 2026 calendar

EXECUTIVE SUMMARY
Staff engaged Transpo Group USA Inc. (Transpo) to conduct the 2019 Montrose parking study, leading to strategic recommendations to modernize enforcement, update rates and hours, and improve customer access. The COVID-19 pandemic disrupted parking patterns and delayed full implementation of these strategies. In 2024, staff again partnered with Transpo to update the study using comparable data-collection methods. While overall occupancy has declined, high-demand areas persist along Honolulu Avenue and in several City-owned lots, underscoring the need for targeted strategies to balance customer access with employee parking demand.

The updated study recommends directing employee parking to designated off-street lots, increasing rates along Honolulu Avenue to preserve short-term customer spaces, and expanding paid parking to Wickham Way and Broadview Drive, as well as implementing paid parking in City-owned lots at a lower rate than on-street parking to improve turnover, enhance customer access, and establish a financially sustainable program. Stakeholder engagement with the Montrose Shopping Park Association and the Transportation and Parking Commission resulted in unanimous support for these strategies.
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RECOMMENDATION
Pass a motion regarding the recommended parking management strategies outlined in the report, including an option for paid off-street parking, and introduce the ordinance.

ANALYSIS
On May 5, 2018, the City Council approved a professional services agreement with Transpo for parking consulting services, following a competitive Request for Proposals (RFP) process. The firm was retained to develop comprehensive parking management strategies for Downtown Glendale and the Montrose Shopping Park District.

On November 5, 2019, Transpo presented the Downtown Glendale and Montrose Parking Analysis to the City Council. This in-depth study led to the adoption of several strategic recommendations, including a key proposal to modernize the Montrose Employee Parking Program. Originally implemented in 2004, the program had become outdated and no longer effectively met the needs of local employees.

Following the 2019 parking study, the City implemented several key management strategies to improve efficiency and customer access. In Montrose specifically, parking enforcement was modernized with license plate recognition technology and upgraded handheld devices, enabling faster compliance checks. Parking rates along Honolulu Avenue and adjacent streets were increased to $1.50 per hour and paid parking hours were extended to 10 a.m.– 8 p.m. to capture peak evening activity. Time limits were adjusted on Wickham Way to balance short- and long-term needs; and wayfinding signage was standardized to align with citywide branding. In addition, mobile payments were introduced through PayByPhone, offering residents and visitors a convenient digital option. These measures have collectively modernized enforcement, improved turnover, and enhanced customer experience. However, the onset of the COVID-19 pandemic significantly disrupted parking patterns and delayed further implementation of key strategies in Montrose. As parking behaviors have shifted in the post-pandemic period, an updated parking study was warranted.

On April 30, 2024, the City Council awarded a new professional services agreement to Transpo Group USA Inc., the same firm that developed the 2019 study. Transpo’s prior experience, familiarity with the area, and established relationships with key stakeholders, along with its strong foundation in public engagement, positioned the firm well to lead this update.

Updated parking data was collected in October and November 2024, consistent with the timeframe and methodology used in 2019. This approach ensured relevant, comparable results and minimized potential discrepancies. Data collected in 2024 shows that overall occupancy levels have decreased compared to 2019; however, localized hot spots persist along Honolulu Avenue and in Montrose Lots 2, 4, 6, and 7, where occupancy regularly exceeds 85%. On-street spaces generally support short-term turnover, with most vehicles staying under three hours, while off-street lots (particularly Lots 4 and 7) show significant long-term use beyond posted limits, suggesting employee 15 of 56

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parking. This imbalance highlights the need for targeted strategies to preserve customer access while accommodating employee demand.

The study recommends restructuring employee parking by directing it to select off-street lots rather than allowing use of all City-owned parking facilities. Concentrating employee parking in designated locations would better distribute demand, reduce peak congestion in heavily used lots, and preserve more convenient spaces for customers. To further protect high-turnover areas, the report recommends increasing the hourly parking rate along Honolulu Avenue, where occupancy regularly exceeds 85 percent, helping ensure these prime spaces remain available for short-term customer use. In addition, expanding paid parking to portions of Wickham Way and Broadview Drive would help direct employees into designated lots while leaving on-street spaces in front of businesses available for patrons. Together, these measures aim to balance customer access with employee parking needs while supporting the vitality of Montrose’s commercial district.

The study also emphasizes that the parking program should be financially self- sustaining. While the program currently generates revenue, it does not fully cover the costs of operating and maintaining the parking management system. Additional revenue will be needed to support ongoing parking management and future capital improvements. To address this gap, the study evaluated several options for achieving financial sustainability and ultimately recommends implementing paid parking in City- owned parking lots. This approach is consistent with the 2019 parking analysis which was not implemented at that time. Under this recommendation, customers would pay an hourly rate in off-street lots that is lower than the rate on Honolulu Avenue, creating a new revenue stream through parking meters. This strategy would help free up prime on- street and off-street spaces for short-term customer use while generating predictable funding for the parking management program and future capital improvements.

STAKEHOLDERS/OUTREACH
Stakeholder input is essential to determining the most effective strategies to support Montrose’s long-term parking management goals, and continued feedback is encouraged. In May 2025, Transpo presented its initial findings to the Montrose Shopping Park Association (MSPA) and local business stakeholders. Their input and ongoing collaboration were instrumental in refining strategies tailored to Montrose’s unique needs, and in December 2025, presented revised findings that incorporated feedback received on the initial recommendations.

In February 2026, the Transportation and Parking Commission (TPC) also reviewed the report and provided input. Ultimately, both the MSPA and the TPC expressed unanimous support for the parking management strategies outlined in the updated parking analysis including an option for paid off-street parking.

In March 2026, flyers were distributed to businesses within the Montrose Shopping Park area summarizing the study’s findings and inviting additional feedback. 16 of 56

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FISCAL IMPACT
Implementation of the recommended parking management strategies will cost approximately $50,000 for new parking meters and signs, which was included as a part of the FY 2025-26 budget. No new appropriation is being requested at this time. The City Council-approved funding is outlined below:

Existing Appropriation
Amount Account String Funding Source
$50,000 GL: 43110-4010-PWD-0020
PL: PWD01474AN
Capital Improvement Fund
Department Cost Center Program
Public Works Projects
Staff anticipate additional General Fund revenues of approximately $75,000 annually related to the rate increase and expanded on-street parking meters. Once paid parking is introduced in City-owned parking lots, annual General Fund revenues are projected to increase by approximately $300,000.

ENVIRONMENTAL REVIEW (CEQA/NEPA)
The activity under consideration is categorically exempt as a Class 1 project pursuant to CEQA Guidelines section 15301, which consists, among other things, of the operation, repair, maintenance, or minor alteration of existing public facilities, mechanical equipment, or topographical features, including existing highways and streets, sidewalks, and similar facilities, involving negligible or no expansion of existing or former use.

Moreover, it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment; thus, it is exempt from CEQA pursuant to CEQA Guidelines section 15061(b)(3).

CAMPAIGN DISCLOSURE
Not Applicable

ALTERNATIVES TO STAFF RECOMMENDATION
Alternative 1: Do not pass the motion or introduce the ordinance.

ADMINISTRATIVE ACTION
Submitted by:

Daniel Hernandez, Director of Public Works
Prepared by:

Tad Dombroski, Parking Manager
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Approved by:

Roubik R. Golanian, P.E., City Manager

EXHIBITS/ATTACHMENTS
Exhibit A: Montrose Parking Analysis
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6 MOTION
Moved by Council Member __________________________, seconded by Council Member __________________________, that, with respect to the report of the Director of Public Works dated April 21, 2026, the Council of the City of Glendale hereby approves of, and directs staff to implement, the following parking management strategies outlined in the Comprehensive Parking Analysis in the Montrose core districts: increase the on-street hourly parking rate on Honolulu Avenue; expand paid parking to portions of Wickham Way and Broadview Drive; and implement paid parking in City-owned parking lots.

Vote as follows:

Ayes:

Noes:

Abstain:

Absent:
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8 ORDINANCE NO. _______

AN ORDINANCE OF THE COUNCIL OF THE CITY OF GLENDALE, CALIFORNIA, AMENDING SECTIONS 10.40.110 AND 10.40.120 OF THE GLENDALE MUNICIPAL CODE, 1995, RELATING TO PARKING METERS, AND FIXING THE PARKING METER RATES FOR CERTAIN ZONES.

WHEREAS, section 10.40.010 of the Glendale Municipal Code, 1995, provides in pertinent part that the City Council shall, by ordinance, establish parking meter zones, including therein such streets, portions of streets or city-owned or leased property as parking conditions require; and
WHEREAS, the City Council determined that parking conditions require the regulation of the parking of vehicles with the aid of parking meters, and established parking meter zones upon parcels of land and on portions of streets described in sections 10.40.110 and 10.40.120 of the Glendale Municipal Code, 1995, respectively; and
WHEREAS, pursuant to section 10.40.110 of the Glendale Municipal Code, 1995, parking meter zones are established on the parcels of land known as Montrose Lots 1 through 7; and
WHEREAS, pursuant to section 10.40.120 of the Glendale Municipal Code, 1995, parking meter zones are established on Honolulu Avenue from Montrose Avenue to Las Palmas Avenue, Market Street from Honolulu Avenue to Broadview Drive, Montrose Avenue from Honolulu Avenue to boundary of city of Glendale, Ocean View Boulevard from Broadview Drive north to boundary of city of Glendale, Verdugo Road from Honolulu Avenue to Broadview Drive, and Wickham Way from Broadview Drive to Florencia Drive; and
WHEREAS, the report of the Director of Public Works dated April 21, 2026, recommends that the City Council approve the parking management strategies set forth in the Comprehensive Parking Analysis, attached thereto as Exhibit A; and WHEREAS, in turn, the Comprehensive Parking Analysis recommends, in pertinent part, establishing a parking meter zone on Broadview Drive and fixing the rate of fees for the parking meter zones on parcels of land in Montrose below the rate of fees for the parking meter zones on streets in Montrose; and WHEREAS, the City Council finds and determines that parking conditions in Montrose require the regulation of the parking of vehicles with the aid of parking meters on Broadview Drive from Ocean View Boulevard to Market Street; and WHEREAS, the City Council finds and determines that, to improve turnover, enhance customer access, and establish a financially sustainable program, the rate of 20 of 56

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8 fees for the parking meter zones on parcels of land in Montrose shall be fixed below the rate of fees for the parking meter zones on streets in Montrose as prescribed herein.

NOW, THEREFORE, BE IT ORDAINED BY THE COUNCIL OF THE CITY OF GLENDALE:

SECTION 1. The above recitals are true and correct.

SECTION 2. Section 10.40.110 of the Glendale Municipal Code, 1995, is hereby amended to read as follows:

10.40.110 Parking meter zones on parcels of land—Established.

It is determined that parking conditions require the regulation of the parking of vehicles with the aid of parking meters, and parking meter zones are established upon the following parcels of land in the city.

Zone 1. City-owned land being a strip of land having a uniform width of 57 feet extending from Colorado Street to Harvard Street lying immediately easterly of and contiguous to the easterly line of the first alley easterly of Brand Boulevard, known as Central Park Lot.

Zone 2. City-owned and leased land, being Lots 3 through 6 inclusive. W. S. Knott Tract, as per map recorded in book 7, page 32 of Maps, in the office of the county recorder, known as Maryland Avenue Lot 1.

Zone 3. City-owned land being Lots 37 and 38. Block 2, Moore's Resubdivision of a portion of Block 9, Glendale Boulevard Tract, as per map recorded in book 9, page 135 of Maps, in the office of the county recorder, known as Salem Street Lot.

Zone 4. City-owned land being Lots 33, 34 and the northeasterly six feet (measured at right angles to the northeasterly line) of Lot 35, Tract No. 1701, as per map recorded in book 22, pages 178, 179 of Maps, in the office of the county recorder known as Montrose Lot 1.

Zone 5. City-owned land being the west 66 feet of Lots 14 and 39, Grider and Hamilton's Lomita Park, as per map recorded in book 6, page 105 of Maps, in the office of the county recorder, known as Armory Lot.

Zone 6. City-owned land being Lots 31 through 35 inclusive, Glendalia Park Tract, as per map recorded in book 10, page 157 of Maps, in the office of the county recorder, known as Orange Street Lot 1.

Zone 7. City-owned land being Lots 11 through 14 inclusive, Tract No. 1736, as per map recorded in book 20, page 153 of Maps, in the office of the county recorder, known as Hawthorne Street Lot.

Zone 8. City-owned land being Lot 24, in Block 63, Campbell and Thompson's Tract, as per map recorded in book 9, page 56 of Maps in the office of the county recorder, known as Orange Street Lot 2.
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8 Zone 9. City-owned and leased land being Lots 15 through 18 inclusive, Block 4 Glendale Boulevard Tract, as per map recorded in book 5, page 16 of Maps, in the office of the county recorder, known as Maryland Avenue Lot 2.

Zone 10. City-owned land being Lots 66 through 72 inclusive, Glendalia Park Tract, as per map recorded in book 10, page 157 of Maps, in the office of the county recorder, known as Maryland Avenue Lot 3.

Zone 11. City-owned land being Lots 5, 7 and 9, Block 11, Town of Glendale Tract, as per map recorded in book 14, page 95 of Miscellaneous Records in the office of the county recorder, known as Glendale Avenue Lot.

Zone 12. City-owned land being Lot 19, Block 63, Campbell and Thompson Tract, as per map recorded in book 9, page 56, in the office of the county recorder, known as Orange Street Lot 3.

Zone 13. City-leased land being portions of Lots 1 through 5 inclusive, Block 5, Glendale Boulevard Tract, as per map recorded in book 5, page 167 of Maps, in the office of the county recorder, known as Maryland Avenue Lot 4.

Zone 14. City-owned and leased land being Lots 61 through 63 inclusive, of the Glendalia Park Tract, as per map recorded in book 10, page 157 of Maps, in the office of the county recorder, known as 303 North Maryland Avenue Parking Lot.

Zone 15. City-owned and leased land being Lots 16 and 17 of the C. F. Compton Tract, as per map recorded in book 6, page 168 of Maps, in the office of the county recorder, known as 128 South Orange Street Parking Lot.

Zone 16. City-owned land being Lot 15 of the Glendale Boulevard Tract, as per map recorded in book 5, page 167 of Maps, in the office of the county recorder, known as 208 North Orange Street Parking Lot.

Zone 17. City-owned land being Lots 21 through 23 inclusive, of the Glendale Boulevard Tract, as per map recorded in book 5, page 167 of Maps in the office of the county recorder, known as 236 North Orange Street Parking Lot.

Zone 18. City-owned land being Lots 9 and 10, and portions of Lots 11 and 12, Block 5, Glendale Boulevard Tract, as per map recorded in book 5, page 167 of Maps, in the office of the county recorder, known as 201 North Maryland Avenue Parking Lot.

Zone 19. City-owned land being Lot 19 of Block 5, Glendale Boulevard Tract, as per map recorded in book 5, page 167 of Maps, in the office of the county recorder, known as 226 North Orange Street Parking Lot.

Zone 20. City-owned land being Lots 1 through 16 inclusive, Tract No. 11012 as per map recorded in book 192, pages 35 and 36 of Maps in the office of the county recorder including the adjacent alley, known as Lot No. 31; and city-owned land being a portion of the Teodoro and Catalina Verdugo 2629.01 acre allotment of the Rancho San Rafael, District Court Case No. 1621 and a portion of the Catalina Verdugo 36.10 acre allotment, District Court Case No. 1621, known as Lot No. 30.

Zone 21. City-owned land being Lot 305, excepting: the southwesterly 15 feet, the northeasterly seven and one half (7.5) feet of the northwesterly 50 feet, the 22 of 56

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8 northeasterly twelve and one half (12.5) feet of the southeasterly 50 feet, and that portion of Lot 305 accepted into the City Street System thereof; Tract No. 1701, as per map recorded in book 22, pages 178, 179 of Maps, in the office of the county recorder, known as Montrose Lot 2.

Zone 22. City-owned land being Lots 290, 291, 292, 293, 294, and 295, Tract No. 1701, as per map recorded in book 22, pages 178, 179 of Maps, in the office of the county recorder, known as Montrose Lot 3.

Zone 23. City-owned land being the southeasterly 50 feet (measured at right angles to the southeasterly line) of Lot 334 and the northwesterly 50 feet (measured at right angles to the northwesterly line) of Lot 335, Tract No. 1701, as per map recorded in book 22, pages 178, 179 of Maps, in the office of the county recorder, known as Montrose Lot 4.

Zone 24. City-owned land being the northwesterly 25 feet (measured at right angles to the northwesterly line) of Lot 330, except the southwesterly 10 feet thereof, Tract No. 1701, as per map recorded in book 22, pages 178, 179 of Maps, in the office of the county recorder, known as Montrose Lot 5.

Zone 25. City-owned land being the northwesterly 49 feet (measured at right angles to the northwesterly line) of Lot 337, Tract No. 1701, as per map recorded in book 22, pages 178, 179 of Maps, in the office of the county recorder, known as Montrose Lot 6.

Zone 26. City-owned land being Lots 41 and 42, Tract No. 1701, as per map recorded in book 22, pages 178, 179 of Maps, in the office of the county recorder; and city-owned land being Lots 6, 7, 8, 9, 10, and 11, Block 6, Sparr Heights Tract, as per map recorded in book 59, pages 34, 35 and 36 of Maps, in the office of the county recorder including the adjacent alley 291, known as Montrose Lot No. 7.

SECTION 3. Section 10.40.120 of the Glendale Municipal Code, 1995, is hereby amended to read as follows:

10.40.120 Parking meter zones on streets—Established.

It is hereby determined that parking conditions require the regulation of the parking of vehicles with the aid of parking meters. Parking meter zones are hereby established upon the following portions of street in said city.

Zone (a) Brand Boulevard. Colorado Street to Doran Street.

Zone (b) Broadway. Central Avenue to first alley east of Maryland Avenue from such alley east to Everett Street.

Zone (c) California Avenue, Orange Street to Maryland Avenue.

Zone (d) Central Avenue, Broadway to Lexington Drive.

Zone (e) Deleted.

Zone (f) Glendale Avenue. Harvard Street to Broadway; Broadway to Wilson Avenue. 23 of 56

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8 Zone (g) Harvard Street. Brand Boulevard to first alley east of Maryland Avenue; from said alley to Louise Street.

Zone (h) Broadview Drive. Ocean View Boulevard to Market Street.

Zone (i) Honolulu Avenue. Montrose Avenue to Las Palmas Avenue.

Zone (j) Lexington Drive. Central Avenue to Orange Street, and Brand Boulevard to Maryland Avenue.

Zone (k) Louise Street. Broadway to Colorado Street.

Zone (l) Market Street. Honolulu Avenue to Broadview Drive.

Zone (m) Maryland Avenue. Harvard Street to Maryland Place.

Zone (n) Montrose Avenue. Honolulu Avenue to boundary of city of Glendale.

Zone (o) Ocean View Boulevard. Broadview Drive north to boundary of city of Glendale.

Zone (p) Orange Street. Lot 23 Alley of Tract Map No. 68602 north of the Americana at Brand to Doran Street.

Zone (q) Wilson Avenue. Central Avenue to first alley east of Maryland Avenue; from said alley east to Louise Street.

Zone (r) Verdugo Road. Honolulu Avenue to Broadview Drive.

Zone (s) Milford Street. Orange Street to Maryland Avenue.

Zone (t) Towne Avenue. Verdugo Road to Canada Boulevard.

Zone (u) Verdugo Road. Towne Avenue to Canada Boulevard; east side of said street from Calle Vaquero to Glendale Avenue.

Zone (v) Canada Boulevard. Verdugo Road to Colina Drive.

Zone (w) Mountain Street. Verdugo Road to Verdugo Wash.

Zone (x) Isabel Street. Broadway to Wilson, west side of said street; east side of said street.

Zone (y) Wickham Way. Broadview Drive to Florencita Drive.

SECTION 4. It is hereby determined that the rate of fees for the parking meter zones on parcels of land identified as Zones 4, 21, 22, 23, 24, 25, and 26, which are described in Section 2 hereof, shall be one dollar ($1.00) hourly between the hours of 10:00 a.m. and 8:00 p.m. Monday through Saturday.

SECTION 5. It is hereby determined that the rate of fees for the parking meter zones on streets identified as Zones (h), (i), (l), (n), (o), (r), and (y), which are described in Section 3 hereof, shall be two dollars ($2.00) hourly between the hours of 10:00 a.m. and 8:00 p.m. Monday through Saturday.

SECTION 6. Compliance with California Environmental Quality Act. The City Council finds and determines that this Ordinance is categorically exempt from CEQA pursuant to CEQA Guidelines section 15301 in that it consists of the operation, 24 of 56

1 6
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8 repair, maintenance, or minor alteration of existing public facilities, mechanical equipment, or topographical features, including existing highways and streets, sidewalks, and similar facilities, involving negligible or no expansion of existing or former use. Moreover, the City Council finds and determines with certainty that there is no possibility that the activity in question may have a significant effect on the environment; thus, it is exempt from CEQA pursuant to CEQA Guidelines section 15061, subdivision (b)(3).

SECTION 7. Severability. This Ordinance is adopted under the authority of the Charter of the City of Glendale and state law. If any section, subsection, clause or phrase is declared invalid or otherwise void by a court of competent jurisdiction, it shall not affect any remaining provisions hereof. In this regard, the City Council finds and declares that it would have adopted this measure notwithstanding any partial invalidity hereof.

SECTION 8. Effective Date. This Ordinance shall take effect and be in force thirty (30) days after the date of its passage.

Passed and adopted by the Council of the City of Glendale on the _____ day of _______________, 2026.
____________________________
Mayor
ATTEST:
_________________________
City Clerk
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8 STATE OF CALIFORNIA )
COUNTY OF LOS ANGELES ) SS.

CITY OF GLENDALE )
I, Suzie Abajian Ph.D., City Clerk of the City of Glendale, certify that the foregoing Ordinance No. ___________ was passed by a majority vote of the Council of the City of Glendale, California, at a regular meeting held on the _____ day of _____________, 2026, and that the same was passed by the followed vote.

Ayes:

Noes:

Absent:

Abstain:
______________________________
City Clerk
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MONTROSE

PARKING ANALYSIS

PREPARED BY
DECEMBER 2025
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Prepared for the City of Glendale by
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MONTROSEPARKING ANALYSIS
INTRODUCTION ...........................................................................................1 STUDY AREA ................................................................................................... 3 PARKING REGULATIONS ......................................................................5 PARKING OCCUPANCY ..........................................................................7 PARKING DURATION OF STAY .....................................................17 KEY FINDINGS AND STAKEHOLDER INPUT .....................19 PARKING STRATEGIES ........................................................................20

EMPLOYEE PARKING PROGRAM
IMPLEMENTATION OPTIONS .........................................................23

TABLE OF CONTENTS
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City of Glendale • Montrose Parking Analysis 2025 1
Parking plays a key role in supporting
the economic vitality of businesses
in Montrose and is a valuable City
resource. This analysis reviews the
parking conditions and management
strategies from the prior Montrose
Parking Analysis in 2019, evaluates
current parking conditions and
identifies implementation options
for updating the employee parking
program as an important next
step to support the management
strategies implemented since
2019. Strategies identified for
the employee parking program
are based on the reevaluation of
parking conditions since the 2019
analysis and stakeholder input.

INTRODUCTION

BACKGROUND
Montrose is the historic old town neighborhood
district located in the north part of Glendale,
California. The business district of Montrose
centers around its main street, Honolulu
Avenue. There are nearly 200 businesses
located within the neighborhood. These
businesses consist of many restaurants,
cafés, small retail shops, and other local
businesses that cater to locals and visitors. The
neighborhood also features Sunday Harvest
Market, and regular events and family-friendly
nightlife. The business district is surrounded
by residential land use, which is mostly single-
family and low-density multi-family buildings.

The business district also borders the La
Crescenta-Montrose unincorporated area
under Los Angeles County jurisdiction.

Residents and employees of businesses
in the County area have been observed
parking within the Montrose business
district, utilizing some of the available
public parking. This presents additional
challenges regarding parking policies,
management strategies, and enforcement.
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City of Glendale • Montrose Parking Analysis 20252
Prepared by
The Glendale City Council approved the
2019 study report and its recommended
parking management strategies in November
2019. The following list describes each
of the recommended strategies and
implementation steps the City has taken
since the 2019 study report was approved.
9 Evaluate and Integrate Technology.

The City has equipped the parking
enforcement team with state-of-the-art
license plate recognition (LPR) technology
and upgraded handheld devices to
more efficiently enforce both time limit
restrictions and on-street paid parking.

With this technology, enforcement staff
can quickly check each parked vehicle to
verify payment and/or parking duration
to comply with parking restrictions.

This technology can also be adapted
to help enforce digital permit systems
that could be implemented in the future.

Implemented January/February 2020
9 Increase Parking Prices Along
Honolulu Avenue. The City increased
the hourly parking charge on Honolulu
Avenue to $1.50 per hour to better
reflect the high parking demand
observed for these convenient on-
street spaces. The City also extended
this price increase to the side streets in
Montrose with on-street paid parking.

Implemented January/February 2020
9 Extend or Change Paid Parking Hours.

The City adjusted the hours for on-street
paid parking in Montrose to 10 a.m. to 8
p.m. to better reflect the hours of peak
demand observed in the 2019 study.

The City also made this adjustment to
the hours for all on-street and off-street
parking time limit restrictions in Montrose.

Implemented January/February 2020
9 Change Time Limits on Wickham Way
Blocks. The City adjusted the time limit
for on-street parking on Wickham Way
between Honolulu Avenue and Broadview
Drive, north of the midblock alleyway, to a
maximum of 3 hours. The City maintained
the 9-hour time limit for on-street parking
on Wickham Way south of the midblock
alleyway. Implemented October 2021
9 Develop a Consistent Brand and
Wayfinding. The City aligned the
wayfinding signage along the streets
in Montrose with the branding and
design of signs in downtown Glendale
to create a consistent citywide look
and feel. Implemented October 2021
9 Pay-By-Phone. The City has contracted
with PayByPhone to provide a mobile
app-based payment solution for residents,
employees, and visitors to pay for parking
in Montrose. Implemented April 2023
Other parking management strategies
recommended in the 2019 study report have not
yet been implemented, including an update to
the employee parking program. This 2025 study
both re-evaluates existing parking conditions in
Montrose and considers implementation options
to update the employee parking program.

PARKING MANAGEMENT STRATEGIES IMPLEMENTED SINCE THE 2019 STUDY 32 of 56

City of Glendale • Montrose Parking Analysis 2025 3
Like the 2019 study, the 2025 study area
focuses on the Montrose business district
or the Montrose Shopping Park. This was
identified as the area where the highest parking
demand occurs and where management
strategies are identified to support the future
success of the Montrose commercial area.

The map on the following page illustrates the
publicly available on- and off-street parking
within the study area, which is bounded by
Florencita Drive, Broadview Drive, Las Palmas
Avenue and Verdugo Road/Montrose Avenue.

The 2025 study area includes the Glendale
Community College PDC off-street parking
lots. The college is currently implementing
redevelopment plans and, due to a pause
in onsite activity, has opened these lots to
be used as de facto public parking. In total,
the 2025 study area includes 221 on-street
spaces and 660 off-street spaces for a total
of 881 parking spaces. However, with the
planned redevelopment of the college, it is
anticipated that the 92 parking spaces in the
college lots will no longer be available for use
as public parking. The parking management
strategies recommended in this report assume

STUDY AREA
that the public parking demand observed
in the college lots for this study will need
to be accommodated in the other publicly
available off-street parking lots in Montrose.

The off-street parking occupancies shown
in this report reflect this assumed shift in
parking demand from the college lots.

With the planned
redevelopment of the
college, it is anticipated
that the 92 parking spaces
in the college lots will no
longer be available for
use as public parking.
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City of Glendale • Montrose Parking Analysis 20254
Prepared by

VERDUGO RD
O
CEAN
VIEW
BL
VD

MIRA VISTA AVE

WICKHAM WY

WALTONIA DR
GL
ENAD
A
AVE
CLIFT
O
N
PL

BROADVIEW DR

VERDUGO BLVD

THOMPSON CT

HONOLULU AVE

MARKET ST
LAS
PALMAS
AVE

VALVERDE PL
M
O
N
TRO
SE
AVE

ORANGEDALE AVE

DOWNING AVE

FLORENCITA DRIVE

BUENAVISTA AVE

ROSEMARY AVE
Lot 1
Lot 2
Lot 4
Lot 6
Lot 7
Lot 3
Lot 5
Glendale
College
Lots
0 400200
Feet
M:\23\1.23406.00 - Montrose Parking Analysis\GIS\ArcGISPro\Montrose Parking Analysis 2024\Montrose Parking Analysis 2024.aprx FIGURE
XX
LEGEND
Off-Street Lots
On-Street Spaces
Study Area Boundary
Study Area
Montrose Parking Analysis
DRAFT
Total Spaces
Counted
881
Off-Street
Spaces Counted
660
On-Street
Spaces Counted
221
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City of Glendale • Montrose Parking Analysis 2025 5
The map on the following page illustrates
the location of paid parking and unrestricted
parking and the time limits that are provided
for parking. The only paid parking in the study
area is on-street located along Honolulu
Avenue and on the blocks immediately north
and south of this street. All the parking lots
have free parking with time limits varying
between 3 and 9 hours. The on-street parking
has mostly 2-hour time limits with some short-
term parking that has 30-minute and 1-hour

PARKING REGULATIONS
time limits. The only exception to these
time limits on-street is along Wickham Way
between Honolulu Avenue and Broadview
Drive where the time limits are 3 hours north
of the midblock alleyway and 9 hours south
of the midblock alleyway. Parking restrictions
are between 10 a.m. and 8 p.m. Monday
through Saturday for the on-street parking
and between 10 a.m. and 8 p.m. for the off-
street parking Monday through Sunday.

All the parking lots
have free parking with
time limits varying
between 3 and 9 hours.
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City of Glendale • Montrose Parking Analysis 20256
Prepared by

VERDUGO RD

MIRA VISTA AVE

WICKHAM WY

WALTONIA DR
GLENAD
A
AVE
CLI
FTO
N
PL

BROADVIEW DR

VERDUGO BLVD

THOMPSON CT

HONOLULU AVE

MARKET ST
LAS
PALMAS
AVE
O
CE
AN
VIEW
BLVD

VALVERDE PL
M
O
N
TRO
SE
AVE

ORANGEDALE AVE

DOWNING AVE

FLORENCITA DRIVE

BUENAVISTA AVE

City of Glendale • Montrose Parking Analysis 2025 7
Existing parking conditions were documented
through data collection and coordination
with the City in October of 2024. The data
collection captured parking supply (described
previously), occupancy, and duration (or
length of stay). Data were collected both
for on-street and off-street parking lots.

Data related to parking occupancy and
duration were collected on Thursday, October
17 and Saturday, October 19 to capture typical
fall weekday and weekend conditions. This
data collection was then validated through
frequent spot checks of parking facilities by
City staff and the project team throughout the
Fall season of 2024. Hourly occupancy along
each on-street block and within each lot were
collected from 8 a.m. to 9 p.m. Duration of
stay data were also collected during the same
time period. The data collection provided an
understanding of how utilized or occupied
publicly available parking is in Montrose and
how long vehicles park. The occupancy and
duration characteristics provide valuable
information to develop data driven parking
management strategies for Montrose.

On-street parking occupancy between
70 and 85 percent typically indicates 1
to 2 available parking spaces per block
making it easier for drivers to find parking.

Parking occupancies over 85 percent on-
street and in larger parking lots typically
indicate congested parking conditions
where drivers have difficulty finding parking
and may have to circulate the area more
than once to find an available space.

A review of the hourly occupancy shows that
peaking conditions occur at 12 and 7 p.m.
on weekdays. The highest peak occurs at 7
p.m. with 65 percent of the parking spaces
occupied, as compared to the 2019 study when
the highest peak occurred at 6 p.m. with 78
percent of the parking spaces occupied. This
indicates that peak evening conditions are
likely driven by restaurant and retail activity.

The peak parking occupancy on Saturday
occurs at 3 p.m with 50 percent of parking
spaces occupied, as compared to the 2019
study when the highest peak occurred at
1 p.m. with 86 percent of parking spaces
occupied. For the 2025 study, peak parking
occupancy is 15 percentage points lower on
Saturday compared to the weekday condition.

The total parking occupancy for the study
area is below 85 percent during both weekday
and Saturday conditions. However, there
are certain areas where occupancy exceeds
this target and management strategies
could better balance parking needs. The
following pages provide more detail on
findings related to on- and off-street parking
as well as paid and unpaid parking.

PARKING OCCUPANCY
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City of Glendale • Montrose Parking Analysis 20258
Prepared by
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City of Glendale • Montrose Parking Analysis 2025 9

TOTAL ON-STREET OCCUPANCY (PAID AND UNPAID)
The top chart illustrates the WEEKDAY
HOURLY OCCUPANCY ON-STREET with the
peak occurring at 7 p.m. with 66 percent of
the spaces occupied. As mentioned, parking
regulations were extended from 6 p.m. to 8
p.m. to include this peak occupancy period.

The bottom chart provides the SATURDAY
HOURLY OCCUPANCY ON-STREET and shows
that the peak parking occupancy also occurs at
7 p.m. with 65 percent of the spaces occupied.

Like the weekday, parking regulations were
extended from 6 p.m. to 8 p.m. to include this
peak occupancy period. Saturday occupancy is
generally lower than weekday conditions except
during the early morning and late evening.

On-Street
Spaces Counted
Vehicles Parked
at Peak Hour
221 145
On-Street
Spaces Counted
Vehicles Parked
at Peak Hour
221 144
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City of Glendale • Montrose Parking Analysis 202510
Prepared by

TOTAL OFF-STREET OCCUPANCY
The top chart illustrates the WEEKDAY

HOURLY OCCUPANCY OFF-STREET
with the peak occurring at 7 p.m. with
65 percent of the spaces occupied.

The bottom chart provides the SATURDAY

HOURLY OCCUPANCY OFF-STREET
with the peak parking occupancy occurring
at 3 p.m. with 46 percent of the spaces
occupied. Consistent with the overall study
area, Saturday occupancy is generally
lower than weekday conditions.

Off-Street
Spaces Counted
Vehicles Parked
at Peak Hour
568 370
Off-Street
Spaces Counted
Vehicles Parked
at Peak Hour
568 259
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City of Glendale • Montrose Parking Analysis 2025 11

ON-STREET PAID OCCUPANCY
The bottom chart provides the SATURDAY

HOURLY OCCUPANCY FOR ON-STREET
PAID PARKING and shows that the peak
parking occupancy also occurs at 3 p.m.
with 66 percent of the spaces occupied.

Unlike the overall study area, Saturday
occupancy for on-street paid parking is
generally higher than weekday conditions.

The top chart illustrates the WEEKDAY

HOURLY OCCUPANCY FOR ON-STREET
PAID PARKING and shows that the peak
occurs at 7 p.m. with 62 percent of the spaces
occupied. As mentioned, the paid parking
hours were extended from 6 p.m. to 8 p.m.
to include this peak occupancy period.

On-Street
Spaces Counted
Vehicles Parked
at Peak Hour
149 92
On-Street
Spaces Counted
Vehicles Parked
at Peak Hour
149 98
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City of Glendale • Montrose Parking Analysis 202512
Prepared by

ON-STREET UNPAID OCCUPANCY
The WEEKDAY HOURLY OCCUPANCY

FOR ON-STREET UNPAID PARKING
shows that the peak occurs at 6 p.m. with
75 percent of the spaces occupied.

The SATURDAY HOURLY OCCUPANCY FOR
ON-STREET UNPAID PARKING shows that
the peak occurs at 6 p.m. with 74 percent of
the spaces occupied. Weekday occupancy
for on-street unpaid parking is generally
higher than Saturday conditions. On-street
parking is often the most desirable parking
for short term retail and commercial uses
as reflected in the high occupancy rates.

Off-Street
Spaces Counted
Vehicles Parked
at Peak Hour
72 54
Off-Street
Spaces Counted
Vehicles Parked
at Peak Hour
72 53
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City of Glendale • Montrose Parking Analysis 2025 13

VERDUGO RD
O
CEAN
VIEW
BL
VD

MIRA VISTA AVE

WICKHAM WY

WALTONIA DR
GL
ENAD
A
AVE
CLIFT
O
N
PL

BROADVIEW DR

VERDUGO BLVD

THOMPSON CT

HONOLULU AVE

MARKET ST
LAS
PALMAS
AVE

VALVERDE PL
M
O
N
TRO
SE
AVE

ORANGEDALE AVE

DOWNING AVE

FLORENCITA DRIVE

BUENAVISTA AVE

ROSEMARY AVE
Lot 1
Lot 2
Lot 4
Lot 6
Lot 7
Lot 3
Lot 5
Glendale
College
Lots
0 400200
Feet
M:\23\1.23406.00 - Montrose Parking Analysis\GIS\ArcGISPro\Montrose Parking Analysis 2024\Montrose Parking Analysis 2024.aprx FIGURE
XX
LEGEND
Peak Hour
Occupancy
0-70%
70-85%
>85%
Paid Parking Areas
Study Area Boundary
Weekday Peak Hour Occupancy (7 PM)
Montrose Parking Analysis
DRAFT
The peak hour (7 p.m.) on- and off-street parking
occupancy for the weekday conditions is illustrated
on this map. On-street parking occupancy is
highest along the main street, Honolulu Avenue,
and along Broadview Drive, where on-street
parking is currently unpaid. Off-street parking
occupancy is highest in lots 1, 2, and 7.

WEEKDAY PEAK HOUR OCCUPANCY (7PM)
43 of 56

City of Glendale • Montrose Parking Analysis 202514
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SATURDAY PEAK HOUR OCCUPANCY (3PM)

VERDUGO RD
O
CEAN
VIEW
BL
VD

MIRA VISTA AVE

WICKHAM WY

WALTONIA DR
GL
ENAD
A
AVE
CLIFT
O
N
PL

BROADVIEW DR

VERDUGO BLVD

THOMPSON CT

HONOLULU AVE

MARKET ST
LAS
PALMAS
AVE

VALVERDE PL
M
O
N
TRO
SE
AVE

ORANGEDALE AVE

DOWNING AVE

FLORENCITA DRIVE

BUENAVISTA AVE

ROSEMARY AVE
Lot 1
Lot 2
Lot 4
Lot 6
Lot 7
Lot 3
Lot 5
Glendale
College
Lots
0 400200
Feet
M:\23\1.23406.00 - Montrose Parking Analysis\GIS\ArcGISPro\Montrose Parking Analysis 2024\Montrose Parking Analysis 2024.aprx FIGURE
XX
LEGEND
Peak Hour
Occupancy
0-70%
70-85%
>85%
Paid Parking Areas
Study Area Boundary
Weekend Peak Hour Occupancy (3 PM)
Montrose Parking Analysis
DRAFT
This map illustrates the Saturday peak hour (3
p.m.) on- and off-street parking occupancy. Similar
to weekday conditions, the highest on-street
parking occupancies are along Honolulu Avenue
with several blocks over 85 percent. Off-street
parking occupancy is highest in lots 2 and 6.
44 of 56

City of Glendale • Montrose Parking Analysis 2025 15

VERDUGO RD
OCEAN
VIEW
BL
VD

MIRA VISTA AVE

WICKHAM WY

WALTONIA DR
GLENAD
A
AVE
CLI
FTO
N
PL

BROADVIEW DR

VERDUGO BLVD

THOMPSON CT

HONOLULU AVE

MARKET ST
LAS
PALMAS
AVE

VALVERDE PL
M
O
N
TRO
SE
AVE

ORANGEDALE AVE

DOWNING AVE

FLORENCITA DRIVE

BUENAVISTA AVE

ROSEMARY AVE
Lot 1
Lot 2
Lot 4
Lot 6
Lot 7
Lot 3
Lot 5
Glendale
College
Lots
7 10
8 4
48 10
8 9
2 2
1 2
3 2
1 0
0 0
0 0
0 0
0 0
6 1
2 0
0 0
0 0
0 0
6 7
7 2
3 0
0 0 400200
Feet
M:\23\1.23406.00 - Montrose Parking Analysis\GIS\ArcGISPro\Montrose Parking Analysis 2024\Montrose Parking Analysis 2024.aprx FIGURE
XX
LEGEND
Hours > 85% Occupancy
0 Hours
1-3 Hours
>3 Hours
Paid Parking Areas
Study Area Boundary
Occupancy Exceeds 85% (Weekday)
Montrose Parking Analysis
DRAFT
2 9
NUMBER OF HOURS OCCUPANCY EXCEEDS 85% (WEEKDAY)
The number
of hours that the
on-street blocks and off-
street parking lots in the study
area have an occupancy greater than 85
percent on a weekday is illustrated above. One
block along Honolulu Avenue and one block along Las
Palmas Avenue in the study area have occupancies greater than 85 percent for 10 hours during the weekday. Lots 4 and 7 have occupancies greater than 85 percent for 7 hours during the weekday. 45 of 56

City of Glendale • Montrose Parking Analysis 202516
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NUMBER OF HOURS OCCUPANCY EXCEEDS 85% (SATURDAY)

VERDUGO RD
O
CEAN
VIEW
BL
VD

MIRA VISTA AVE

WICKHAM WY

WALTONIA DR
GL
ENAD
A
AVE
CLIFT
O
N
PL

BROADVIEW DR

VERDUGO BLVD

THOMPSON CT

HONOLULU AVE

MARKET ST
LAS
PALMAS
AVE

VALVERDE PL
M
O
N
TRO
SE
AVE

ORANGEDALE AVE

DOWNING AVE

FLORENCITA DRIVE

BUENAVISTA AVE

ROSEMARY AVE
7 9
5 6
5 9
4 6
9 1
23 3
1 1
1 0
0 0
0 0
0 0
0 0
4 7
3 2
0 0
0 0
0 0
Lot 1
Lot 2
Lot 4
Lot 6
Lot 7
Lot 3
Lot 5
Glendale
College
Lots
8 8
2 0
0 0
0 0 400200
Feet
M:\23\1.23406.00 - Montrose Parking Analysis\GIS\ArcGISPro\Montrose Parking Analysis 2024\Montrose Parking Analysis 2024.aprx FIGURE
XX
LEGEND
Hours > 85% Occupancy
0 Hours
1-3 Hours
>3 Hours
Paid Parking Areas
Study Area Boundary
Occupancy Exceeds 85% (Weekend)
Montrose Parking Analysis
DRAFT
3 0
The number
of hours that the
on-street blocks and off-
street parking lots in the study
area have an occupancy greater than 85
percent on Saturday is illustrated here. Three
blocks in the study area along Honolulu Avenue have an
occupancy greater than 85 percent for over 9 hours on Saturday.

Lots 2 and 6 have occupancies greater than 85 percent for 8 hours. 46 of 56

City of Glendale • Montrose Parking Analysis 2025 17

PARKING DURATION OF STAY
Duration of stay is evaluated to identify different
types of parking users and to see if parking
spaces are being turned over to support the
specific type of parker desired. Duration of
stay data was collected for all public on-street
and off-street parking in the study area to see
if vehicles were turning over to provide short
term customer parking for nearby businesses,
complying with the posted time limit
restrictions, and to determine where employees
of nearby businesses are likely parking.

Weekday and Saturday duration of stay for
each off-street lot and for on-street parking
overall are illustrated in the following tables.

The data shows that the vast majority of
vehicles parked on-street stay for less than
3 hours, with only 6 percent of weekday on-
street vehicles and 4 percent of Saturday
on-street vehicles parked longer than 3 hours.

TURNOVER (WEEKDAY)
LOT 1

TIMEFRAME/HOURS
0-1 1-2 2-3 3-4
# of Vehicles 35 40 13 21
% of Total 32% 37% 12% 19%
LOT 5

TIMEFRAME/HOURS
0-1 1-2 2-3 3-4
# of Vehicles 17 3 4 7
% of Total 55% 10% 13% 23%
LOT 2

TIMEFRAME/HOURS
0-1 1-2 2-3 3-4
# of Vehicles 162 28 10 9
% of Total 78% 13% 5% 4%
LOT 6

TIMEFRAME/HOURS
0-1 1-2 2-3 3-4
# of Vehicles 52 10 5 23
% of Total 58% 11% 6% 26%
LOT 3

TIMEFRAME/HOURS
0-1 1-2 2-3 3-4
# of Vehicles 303 69 76 157
% of Total 50% 11% 13% 26%
LOT 7

TIMEFRAME/HOURS
0-1 1-2 2-3 3-4
# of Vehicles 154 77 40 108
% of Total 41% 20% 11% 28%
LOT 4

TIMEFRAME/HOURS
0-1 1-2 2-3 3-4
# of Vehicles 46 23 9 57
% of Total 34% 17% 7% 42%
On-Street

TIMEFRAME/HOURS
0-1 1-2 2-3 3-4
# of Vehicles 729 220 43 60
% of Total 69% 21% 4% 6%
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City of Glendale • Montrose Parking Analysis 202518
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TURNOVER (SATURDAY)However, a significant portion of off-street vehicles park longer than 3 hours, including
in lots with a 3-hour time limit restriction.

This most commonly occurs in lots 4 and 7,
where more than 30 percent of vehicles on the
weekday park for more than 3 hours. These
two parking lots are conveniently accessible to
nearby businesses both within the Montrose
Shopping Park and in neighboring jurisdictions,
suggesting that these long-term parkers could
be employees from these nearby businesses.

LOT 1

TIMEFRAME/HOURS
0-1 1-2 2-3 3-4
# of Vehicles 58 45 12 8
% of Total 47% 37% 10% 7%
LOT 5

TIMEFRAME/HOURS
0-1 1-2 2-3 3-4
# of Vehicles 19 8 6 2
% of Total 54% 23% 17% 6%
LOT 2

TIMEFRAME/HOURS
0-1 1-2 2-3 3-4
# of Vehicles 86 33 39 16
% of Total 49% 19% 22% 9%
LOT 6

TIMEFRAME/HOURS
0-1 1-2 2-3 3-4
# of Vehicles 33 14 11 25
% of Total 40% 17% 13% 30%
LOT 3

TIMEFRAME/HOURS
0-1 1-2 2-3 3-4
# of Vehicles 326 99 34 29
% of Total 67% 20% 7% 6%
LOT 7

TIMEFRAME/HOURS
0-1 1-2 2-3 3-4
# of Vehicles 133 104 54 20
% of Total 43% 33% 17% 6%
LOT 4

TIMEFRAME/HOURS
0-1 1-2 2-3 3-4
# of Vehicles 58 45 11 29
% of Total 41% 31% 8% 20%
On-Street

TIMEFRAME/HOURS
0-1 1-2 2-3 3-4
# of Vehicles 684 242 78 43
% of Total 65% 23% 7% 4%
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City of Glendale • Montrose Parking Analysis 2025 19

KEY FINDINGS AND STAKEHOLDER INPUT
࢙Montrose Shopping Park Association
board members and local business
owners observed while overall there is
parking available, specific constraints
exist in some off-street lots and on-
street segments, consistent with the
Fall 2024 data collection findings.
࢙Lot 3, which offers 9-hour parking
and is currently underutilized, is not
within convenient walking distance to
all businesses within Montrose. Some
employees feel unsafe walking long
distances to and from their vehicle in
the early morning or late at night.

Although parking occupancy in Montrose is
less than 85 percent overall, there are specific
areas where parking occupancies are exceeding
the desired threshold during both Saturday
and weekdays. Parking lots 2, 4, and 7 have
more than 4 hours on the weekday when the
parking occupancy is over 85 percent. Parking
lots 2 and 6 have 4 or more hours on Saturday
where the parking occupancy is greater than
85 percent. As noted in the Parking Duration
of Stay section, a significant portion of off-
street vehicles park longer than 3 hours and
employees of nearby businesses are likely
contributing to this long-term parking activity.
࢙Vehicles not associated with the
Montrose Shopping Park are utilizing
some of the available parking
supply, contributing to observed
parking constraints in some lots.

This includes vehicles from residents
and employees of businesses in the
County area and vehicles utilizing the
Montrose lots for park & pool/ride
activity to other employment areas.
࢙The current employee parking
program is challenging to administer
and enforce due to the use of physical
permits and the time limit restrictions
not being efficiently dynamic enough
to balance demand between more and
less desirable parking facilities. Due
to these challenges, some employees
have encountered difficulty finding
available long-term parking.

STAKEHOLDER INPUT
In discussions with key stakeholders, including Montrose Shopping Park Association board members, local business owners, and City of Glendale staff, the following input identifies key challenges for managing employee parking in Montrose. 49 of 56

City of Glendale • Montrose Parking Analysis 202520
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PARKING STRATEGIES

PERFORMANCE-BASED

PARKING APPROACH
The City adopted a performance-based parking
approach where data driven triggers are used to
guide decision-making to best manage parking.

As part of the 2019 study recommendations,
the City modified its desired target range for
parking occupancy to be between 70 and 85
percent. While overall parking in Montrose
does not exceed this threshold, some off-street
lots and on-street segments do exceed this
threshold based on the Fall 2024 data collection
findings. The following sections outline
parking management strategies that could be
implemented to further balance the supply and
demand of valuable parking assets in Montrose.

Building on the parking strategies
successfully implemented since
the 2019 study, additional parking
strategies to support the following
Montrose goals and objectives
are summarized below:
࢙Support local business
needs within Montrose
࢙Provide adequate amount
of parking for customers
and employees
࢙Look to manage what
parking is available before
building more parking
Look for this icon to denote
the strategies suggested
throughout this section.
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City of Glendale • Montrose Parking Analysis 2025 21

PRICING STRATEGIES
More available parking improves the
customer experience and economic
vitality of the neighborhood. As needed,
the City should monitor areas with paid
parking and adjust pricing. Specifically,
the adjustments should include:

ANNUAL ADJUSTMENTS. It is
recommended that parking rates
continue to be evaluated on an annual basis
and adjusted using the performance-based
approach. The annual review is necessary to
address changing conditions that are
anticipated with other management strategies
and be able to react to growth and
development pressures that occur.

INCREASE PARKING PRICES ALONG
HONOLULU AVENUE. Some blocks
along Honolulu Avenue are over 85 percent
occupied for 8 or more hours. Given the
occupancy level, it is recommended to increase
the parking rate per hour by a further $0.50
(from $1.50 to $2.00 per hour) to help reduce
occupancy levels and encourage parking in
other areas where parking is available. This
rate would be consistent with the on-street
parking rate for most of downtown Glendale.

EXPAND ON-STREET PAID PARKING TO

CAPTURE WICKHAM WAY AND
BROADVIEW DRIVE BLOCKS. On-street
parking occupancy on segments of Wickham
Way between Honolulu Avenue and Broadview
Drive and on Broadview Drive adjacent to Lot 7
exceeds 85 percent occupancy for up to 9
hours. Implementing paid parking along these
blocks of Wickham Way and Broadview Drive
would help manage occupancy and increase
availability near the Montrose commercial area.

As part of this update, the City should modify
the time limit along these blocks of Wickham
Way and Broadview Drive to 2 hours consistent
with the time limit along Honolulu Avenue.

TRANSPORTATION DEMAND

MANAGEMENT STRATEGIES
Employees can be encouraged to utilize other
means of traveling to Montrose other than
driving alone and parking in the public parking
facilities. Strategies to consider should include
providing information on available transit
services and nearby park & pool/ride facilities,
carpooling incentives offered by employers,
and employers providing safe bike storage
areas. Employees should be informed of
available travel options through joint education
efforts from the City, the Montrose Shopping
Park Association, and their employers.

ENFORCEMENT
Enforcing parking regulations is an important
component to making sure the parking
regulations are followed. Without enforcement
many parking management strategies will be
ignored, abused, and ineffective. The City has
recently made significant improvements to its
enforcement program and can build upon these
successes to further improve enforcement.

EVALUATE AND INTEGRATE

TECHNOLOGY
Building upon the implementation of state-
of-the-art LPR technology and upgraded
handheld devices, the City should consider
other opportunities to further streamline
enforcement leveraging this technology
such as utilizing digital permits for the
employee parking program. Technology
improvements can help improve the efficiency
and accuracy of enforcement, leading to
better parking management outcomes. A
comparison of digital versus physical parking
permits is discussed further below.

PAY STATIONS WITH PAY-BY-PLATE.

The on-street paid parking in Montrose
utilizes traditional parking meters for each
individual space. Other than the recently
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City of Glendale • Montrose Parking Analysis 202522
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adopted pay-by-phone system, these parking
meters are only capable of accepting coin
payment. Upgrading the payment systems with
new technology will provide better customer
experience, be more convenient for customers,
and result in higher compliance.

As parking meters are replaced, the system
should be upgraded with pay stations that
incorporate pay-by-plate applications and
allow for credit card payment along with
mobile payment options. One pay station
serves multiple parking spaces, reducing
the amount and cost of infrastructure
and improving pedestrian mobility along
the sidewalks with impediments.

Improved payment systems can also:
࢙Provide for better customer experience
࢙Reduce labor costs by eliminating
manual payment collection, less
maintenance, and remote programming
࢙Automate the transfer of
payments to the City
࢙Integrate with enforcement technologies
such as license plate recognition
࢙Allow credit card and mobile
payment options
࢙Eliminate the need for numbered parking
spaces, which fade and require frequent
repainting, by using pay-by-plate methods

PARKING REVENUE AND FUNDING
The City should continue to review parking
finances annually to ensure the program is self-
sustaining. Currently only the administrative
and near-term maintenance costs of the
parking system are covered by revenues in
the area. More significant long-term capital
improvement projects, such as repaving the
parking lots, replacing signage, or adding
pedestrian amenities are not currently covered.

Additional funding opportunities beyond what
can be collected through the existing paid
parking system would need to be identified
to cover other improvements. This could
include potential options to expand the paid
parking system in relation to the employee
parking program, which are discussed in
the following section of this report.

BRANDING AND WAYFINDING
Branding and wayfinding signage similar
to that found in the downtown area was
added along streets in Montrose to provide a
consistent look and feel throughout Glendale
and distinguish public parking assets from
private parking. This on-street branding
and wayfinding signage could also be added
within each off-street public parking lot to
further create a consistent look and feel.

DIGITAL VS. PHYSICAL

PARKING PERMITS
The current employee parking program
utilizes physical permits in the form
of placards which employees can
hang on their rearview mirrors. These
physical permits could be replaced with
a digital permit system to help make
administering and enforcing the program
more efficient. Some of the benefits and
potential disadvantages of converting
to a digital permit system include:

Benefits:
࢙Increases efficiency
of administering and
enforcing the program.
࢙Can be integrated into the
City’s existing license plate
recognition enforcement system.
࢙Reduces production and
materials cost of distributing
physical permits.

Disadvantages:
࢙Requires upfront cost to set up
the program and software with
permit/payment system vendors.
࢙Education needed for employers
and employees to learn about and
register with the new system.
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City of Glendale • Montrose Parking Analysis 2025 23

EMPLOYEE PARKING PROGRAM

IMPLEMENTATION OPTIONS
Implementing updates to the
employee parking program is an
important next step, building upon
the parking management policy
successes from the 2019 study.

The current employee parking
program does not adequately
address the challenges described
by stakeholder input and the on-
going off-street parking constraints
identified in this 2025 study.

Long-term parking in high demand lots,
likely due to employee parking, is preventing
customer access to these lots during peak
activity periods. The current free parking
in the off-street lots has also led to parking
from people not associated with the Montrose
Shopping Park, such as residents and
employees of neighboring jurisdictions.

Additionally, current enforcement of the off-
street parking lots poses several challenges.

The time limit restrictions (3-hour and 9-hour)
are different than the time limit restrictions
for most of the on-street segments (2-hour),
requiring a more dynamic enforcement
strategy. These varied restrictions also
cause confusion to parking users trying to
understand the Montrose parking system.

For both options, to discourage employees
from parking in the highest demand lots,
employee permit parking would be restricted
to only a select number of lots that still
provide some geographic disbursement
for walking convenience, such as Lots
2, 3 and possibly a portion of lot 4.

To address the identified challenges, this study
considers two implementation options for
updating the employee parking program – one
focusing on a paid parking strategy for the
off-street lots and one focusing on an adjusted
time limit strategy for the off-street lots
OPTION 1 – CHARGE FOR

OFF-STREET PARKING
One approach to help resolve the identified
challenges would be to introduce paid parking
for the off-street lots. Under a paid parking
approach, parking demand would be balanced
through a tiered pricing structure, with the
highest price for on-street parking, a lower price
for the off-street lots, and a discounted price
or potentially no charge for employee parking
permits. Lots 2, 4, 6 and 7 exceed 85 percent
occupancy for more than four hours. Installing
pay stations and charging for parking in these
more heavily utilized lots could be justified
based on observed demand alone; however,
charging for parking in only these lots will shift
demand to the surrounding lots; therefore,
introducing paid parking should be considered
for all public off-street lots within Montrose.

A paid parking system for the off-street lots
would also help streamline parking enforcement
and management, as this would create an
approach consistent with the current on-street
paid parking. Due to the number of spaces in the
off-street lots, pay stations are recommended
instead of meters for each individual space.

With the introduction of these pay stations for
Example pay station
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City of Glendale • Montrose Parking Analysis 202524
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the off-street facilities, consideration should
also be given to converting all on-street
segments into a pay station system and the
upfront capital costs required to implement the
system. Implementing this option would also
require employers to educate their employees
on how to obtain an employee parking permit
and which lots allow employee parking.

The focus of funding generation for this option
would be primarily through customers/
visitors paying hourly rates for off street
parking, and the focus of enforcement
efforts would be primarily through
enforcing customer/visitor paid parking.

OPTION 2 – ADJUST TIME

LIMIT RESTRICTIONS
Another option to help address the identified
challenges would be to adjust the time limit
restrictions for the off-street lots. Under
this approach, parking demand would be
balanced by reducing the allowed time
limits for parking in the off-street lots
to discourage long-term parking in high
demand areas. This option would maintain
free parking for short-term visitors in the
off-street lots and charge a higher fee for
employee parking permits than for Option 1.

As mentioned, the off-street lots currently
offer 3-hour parking and some 9-hour parking
in Lot 3; however, as shown in the Parking
Duration of Stay section of this report, most
visitors to Montrose park for 2 hours or
less. To better reflect observed demand and
further disincentivize long-term parking, all
time limit restrictions in the off-street lots
could be adjusted to 2-hour parking, aligning
with the time limit restriction for most of
the on-street segments in Montrose. This
alignment would also alleviate parking user
confusion from varied time limit restrictions.

Since this option would not introduce paid
parking in the off-street lots, the employee
permit fee for would need to be set higher
than that for Option 1 to help cover the
cost of administering the program and
long-term capital improvement projects.

Implementing this option would also require
employers to educate their employees on
how to obtain an employee parking permit
and which lots allow employee parking.

The focus of funding generation for this option
would be primarily through employees/
employers paying the cost of employee parking
permits, and the focus of enforcement efforts
would be primarily through enforcing time limit
restrictions of both customers and employees.

A table comparing the key
characteristics of the two options is
provided on the following page.
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City of Glendale • Montrose Parking Analysis 2025 25

EMPLOYEE PARKING PROGRAM OPTIONS

COMPARISON SUMMARY
The following matrix summarizes the key characteristics of each employee parking program option:

PAID

PARKING

TIME LIMIT

RESTRICTIONS

EMPLOYEE

PARKING

PERMITS

LONG-TERM

CUSTOMER

PARKING

UPFRONT

CAPITAL
COSTS

FOCUS OF

FUNDING

GENERATION

FOCUS OF

ENFORCEMENT

EFFORTS

REQUIRED

EDUCATION/

OUTREACH
Option 1
Introduces
paid parking
for all off-
street lots,
at lower
price than
for on-street
Removes
time limit
restrictions
for off-
street lots
Free or
discounted
rate,
restricted
to lots 2, 3,
and possibly
a portion
of Lot 4
Adds
flexibility for
customers to
park longer
if desired
Yes, for pay
stations and
signage
Primarily
customers
through
hourly
payments
Primarily
through
enforcing
customer
paid parking
Yes
Option 2
Maintains
free parking
for off-
street lots
Reduces time
limits for
off-street lots
to 2 hours
Higher rate
than Option
1, Restricted
to Lots 2, 3,
and possibly
a portion
of Lot 4
No long-term
customer
parking
available
Yes, for
signage only
Primarily
employees
through cost
of permits
Primarily
through
enforcing
time limit
restrictions
of both
customers
and
employees
Yes
55 of 56

Prepared for the City of Glendale by
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Glendale City CouncilApril 21, 2026

Glendale City Council
April 21, 2026