Alex Theatre
City Days Sponsorship Program Criteria
Special City Council Meeting m- Item 1
April 28, 2026
3:00 PM
Alex Theatre City Days Program Criteria
The current City Days Sponsorship Program criteria staff uses to facilitate consideration for subsidized use of the Theatre is as follows:
• Non-weekend dates only (no Friday, Saturday, or Sunday) • Must be received 90-days prior to event
• Cannot request after agreement is already signed with Theatre • Must be a previous user of the Theatre with at least 50% capacity in previous shows – or reasonable expectation of over 700 attendees • No more than one request per organization per year.
• Except for the facility rental fee, which will be waived, the producer will be independently responsible for all costs associated with using the Theatre including labor, rentals, equipment fees, etc.
Criteria Modification for Consideration
Some criteria for consideration can include:
• Public Benefit – Non-profit status
• Community Access – Proximity or organization location in Glendale • Alignment with City Council’s goals and priorities (e.g. arts and culture, economic development, youth engagement) to encourage programming that reflects the community’s diversity and cultural identity • Non-duplication of City Sponsorship – applicants receiving this benefit would not be eligible to receive additional City sponsorships, grants or subsidization for the same or other events within the same calendar year • Other alternatives not listed here