Agenda Item B.3
CPMS DISCUSSION/ACTION ITEM
Meeting Date: February 7, 2023
____________________________________________________________
TO: Mayor and Councilmembers
FROM: Robert Nisbet, City Manager
CONTACT: Ryan Kintz, Assistant to the City Manager
SUBJECT: 2023-2025 Strategic Plan Update
RECOMMENDATION:
A. Receive staff’s proposed updates for the 2023-2025 Strategic Plan; and
B. Provide direction to staff on what further changes to make to the Plan.
BACKGROUND:
The City of Goleta’s Strategic Plan (Plan) is a guiding policy resource that identifies the priorities and goals of the organization and serves as a roadmap for the purpose of informing future decision making and the City’s budget allocations. The Plan is driven by the City’s Vision Statement, which describes the community and its key attributes and values. The Plan covers a two-year period that runs concurrently with the City’s Two-Year Budget Plan to keep current with the City’s priorities. This ensures the document continues to be dynamic and reflective of the goals of the City Council and the Goleta community.
The City’s first Strategic Plan (Plan) was adopted in 2007. In 2013, the City took a comprehensive look at its Strategic Plan in order to create a more focused vision for the future. Through a workshop process, Council created the Vision Statement and engaged in a rigorous examination of the overarching themes and values to be included in the Plan. The outcome o f this exercise was the development of a new structure of citywide strategies, supporting goals, and associated objectives.
In 20 21, the City Council expanded the Plan by adding an overarching strategy titled “Ensure Equity, Inclusion, and Access in City Programs, Services and Activities ”. The nine overarching strategies shown below pave the way for a prioritization of the City’s strategic goals and objectives:
1. Support Environmental Vitality
2. Support Community Vitality and Enhanced Recreational Opportunities
3. Ensure Financial Stability
1 Meeting Date: February 7, 2023
4. Support Economic Vitality
5. Strengthen Infrastructure
6. Return Old Town to a Vital Center of the City
7. Maintain a Safe Community
8. Enhance the Efficiency and Transparency of City Operations
9. Ensure Equity, Inclusion, and Access in City Programs, Services and Activities
Within each of these overarching strategies are a number of supporting strategic goals.
A strategic goal is a broad statement of direction, purpose, or intent that describes the future state of a condition or res ult to be achieved. The strategic goals are broken down into objectives which provide measurable targets, tasks, and types of actions that are achievable within a two-year budget cycle.
The current two-year Strategic Plan is set to expire in June 2023. The purpose of this item is for the City Council to review and discuss staff's proposed updates to the Plan's strategies and objectives, which will inform the upcoming FY 202 3/24 and FY 202 4/25 budget cycle.
DISCUSSION:
In preparation for the 2023-2025 budget cycle, staff is proposing amendments to the current 2021-23 Plan to reflect the updated strategic goals and budgeted items that staff and the City Council have identified . The actual budget allocation requests for the objectives listed in the Plan w ill be added to the operating and Capital Improvement Program portions of the budget document once the numbers are finalized through the upcoming budget workshop process.
The Strategic Plan begins with the Council’s Vision Statement, which sets the stage for the rest of the Plan. The vision statement is provided below:
“Goleta is a beautiful , safe, and diverse community of residents with family -friendly neighborhoods that values the environment, agriculture, and open space while encouraging housing, recreation, and business opportunities.”
Staff’s review of the Strategic Plan focused on reducing introductory text for each section and removing, revising, or adding strategic goals and objectives throughout the Plan. This effort was done to update the 2021-2023 Strategic Plan to reflect completed work tasks, updated priorities and current issues, and new direction from the City Council.
The strategic goals and objectives that have been removed have been completed or are on-going or operational in nature (e.g., an assumed business function) and are therefore not broad statements of purpose or intent befitting a strategic plan . Operational and ongoing items may be better reflected in the performance measures and workload indicators that will appear in the program narratives of the Two-Year Budget Plan.
Attachment 3 provides the updated version of the 2023-2025 Strategic Plan.
2 Meeting Date: February 7, 2023
ITEMS SUGGESTED FOR DELETION
The following strategies and objectives are proposed to be removed because they have either been completed, will be substantially completed by the end of FY 22-23, or they have been or will be consolidated into an existing plan (i.e. Urban Forest Management Plan). For context, each objective proposed for deletion is shown with the overarching strategy and strategic goal it appeared under in the FY 2021-2023 Strategic Plan.
1. SUPPORT ENVIRONMENTAL VITALITY
1.1. Strategic Goal: Promote renewable energy, energy conservation and local energy resiliency
o (STRIKETHROUGH) 1.1.3. Encourage renewable energy generation and use through installation of solar panels, battery energy storage, electric vehicle charging stations and similar measures, including at City -owned facilities and complete installation of solar panels and electric vehicle charging stations at City Hall
o (REMOVE) 1.1.9. Complete design and construction of the LED Street Lighting Project replacing over 1,300 streetlights with energy efficient LED fixtures
1.3. Strategic Goal: Adopt best practices in sustainability o (REMOVE) 1.3.8. Develop a Sustainability Plan to identify and achieve goals that foster sustainability
o (REMOVE)1.3.10. Explore enlisting our residents to actively participate in a crowd-sourcing program to collect information on our urban forest
2. SUPPORT COMMUNITY VITALITY AND ENHANCED RECREATIONAL
OPPORTUNITIES
2.1. Strategic Goal: Provide community development for neighborhoods and social welfare assistance for disadvantaged and/or marginalized groups. \ o (REMOVE) 2.1.2. Establish a waiver policy for beneficial uses for development impact fees for nonprofit organizations, childcare facilities, and affordable dwelling units
o (REMOVE) 2.1.4. Continue implementing the COVID-19 Economic Recovery Plan to assist the local community in recovering from the impacts of the COVID-19 pandemic
2.2 Strategic Goal: Support programs that enhance quality of life in the Goleta community such as recreation, public safety, human services, and cultural arts o (REMOVE) 2.2.15. Develop a public art installation policy
2.4 Strategic Goal: Support the Goleta Library as a robust community resource o (REMOVE) 2.4.1. Collect data for evaluation of service needs within the Goleta Library service area
3 Meeting Date: February 7, 2023
o (REMOVE) 2.4.2. Explore solutions to improve library services in the Isla Vista portion of the Goleta Library service area
o (REMOVE) 2.4.3. Install mobile book services in the Isla Vista community
(REMOVE) 2.5. Strategic Goal: Implement District Elections o (REMOVE) 2.5.1. Create a robust public engagement plan for input on district mapping
o (REMOVE) 2.5.2. Create district maps for 2022 election
3. ENSURE FINANCIAL STABILITY
3.2. Strategic Goal: Enhance revenue by seeking grants and implementing financing strategies that strengthen the City’s budget
o (REMOVE) 3.2.1. Explore a possible transaction and use (sales) tax measure and evaluate other revenue options to support the future sustainability of the City's budget
o (REMOVE) 3.2.2. Evaluate possible changes to existing cannabis business tax rates
o (REMOVE) 3.2.3. Continue to enhance the City's investment program and implement other fixed income products into its portfolio as allowed by the City’s investment policy and California Government Code
o (REMOVE) 3.2.5. Evaluate city facilities and unused space for possibl e rental income
3.3. Strategic Goal: Maintain sound fiscal policies and budgeting principles o (REMOVE) 3.3.2. Develop and adopt an ongoing funding strategy for the Section 115 Trust to address future pensions and other post -employment benefit (OPEB) obligations
4. SUPPORT ECONOMIC VITALITY
4.3. Strategic Goal: Encourage residents, neighboring shoppers, and tourists to support locally owned businesses in Goleta
o (REMOVE) 4.3.2. Implement the direction from the Economic Development and Revitalization Committee to create a shop local incentive program
(REMOVE) 4.8. Strategic Goal: Develop and implement an economic development strategic plan to enable the city to evaluate opportunities for economic and community development
o (REMOVE) 4.8.1. Prepare an RFP to select a vendor to assist in the development of an economic development strategic plan which will eval uate the best opportunities, such as tourism, for supporting businesses and community well-being
4 Meeting Date: February 7, 2023
5. STRENGTHEN INFRASTRUCTURE
(REMOVE) 5.6. Strategic Goal: Actively engage the community and advocacy groups in the development of capital projects
5.7. Strategic Goal: Enhance the efficiency of the City’s organizational infrastructure o (REMOVE) 5.7.1. Continue implementation the new Zoning Ordinance (Title 17 of the Goleta Municipal Code)
6. RETURN OLD TOWN TO A VITAL CENTER OF THE CITY
6.1. Strategic Goal: Complete infrastructure improvements in Old Town o (REMOVE) 6.1.3. Complete environmental review and design for the San Jose Creek Bike Path Project (Southern and Northern Extent)
6.3. Strategic Goal: Support the continued vigor and vitality in Old Town o (REMOVE) 6.3.2. Investigate future management options for the Goleta Valley Community Center and secure a long-term agreement for management of the facility and operations
7. MAINTAIN A SAFE COMMUNITY
7.2. Strategic Goal: Participate in regional public safety collaboration o (REMOVE) 7.2.2. Work with other Sheriff contract cities and the County to secure body cameras and IT infrastructure for Sheriff Deputies
9. ENSURE EQUITY, INCLUSION, AND ACCESS IN CITY PROGRAMS, SERVICES
AND ACTIVITIES
9.3. Strategic Goal: Strengthen public outreach, promote public engagement in the civic process, increase attendance at City and community events, and improve awareness of and access to City services for all City residents, including underrepresented groups
o (REMOVE) 9.3.5. Seek input from the Public Engagement Commission on the process for drawing electoral district boundaries in advance of the November 2022 Election
SUGGESTED ADDITIONS AND MAJOR REVISIONS
Staff is proposing the following major revisions to st rategies and objectives . Revisions proposed to the existing items are intended to provide additional clarity, or are intended to reflect changes, or next steps of a project or effort. Below are the latest revisions and additions to the 2023-2025 Strategic Plan.
5 Meeting Date: February 7, 2023
2. SUPPORT COMMUNITY VITALITY AND ENHANCED RECREATIONAL
OPPORTUNITIES
2.1. Strategic Goal: Provide community development for neighborhoods and social welfare assistance for disadvantaged and/or marginalized groups. o (NEW) 2.1.3. Explore o ptions to replace discontinued senior nutrition, recreation, and support programming at the Goleta Community Center 2.2. Strategic Goal: Support programs that enhance quality of life in the Goleta community such as recreation, public safety, human services, and cultural arts o (NEW) 2.2.2. Implement the Goleta Community Center Strategic Plan. (NEW) 2.3. Strategic Goal: Support childcare initiatives and programs. o (NEW) 2.3.1. Adopt a Childcare Strategic Plan
o (NEW) 2. 3.2. Participate in county -wide and Santa Barbara South Coast regional efforts to increase the availability and affordability of childcare o (NEW) 2.3.3. Promote incorporation of childcare centers into future commercial and residential development and evaluate the community's need for additional affordable, quality childcare
Strategic Goal: Support the Goleta Library as a robust community resource o (NEW) 2.5.1. Develop, adopt, and begin to implement a Strategic Plan for the Goleta Valley Library
3. ENSURE FINANCIAL STABILITY
3.7. Strategic Goal: Lev erage longstanding partnerships for well -funded and cost - effective library services
o (NEW) 3.7.3. Secure funding for long-term operations and expansion of mobile library services in the Goleta Valley Library’s service area (County Library Zone 4)
o (NEW) 3.7.4. Ensure regional funding for the Goleta Valley Library that is fair and equitable to City of Goleta residents
4. SUPPORT ECONOMIC VITALITY
4.1. Strategic Goal: Promote a sustainable local economy o (NEW) 4.1.1. Implement the City’s Economic Development Strategic Plan to enable the city to evaluate opportunities for economic and community development
o (NEW) 4.1. 2. Invest in local infrastructure improvements that enhance economic sustainability, such as stree t and sidewalk rehabilitation, renewable energy and grid resiliency.
o (NEW) 4.1.3. Develop a broadband strategic plan.
o (NEW) 4.1. 4. Support local businesses by facilitating and promoting communication, collaboration, advocacy and assistance
6 Meeting Date: February 7, 2023
4.2. Strategic Goal: In response to emergency events, address the acute needs of local business owners, nonprofits and other organizations and their employees o (NEW) 4.2.1. Monitor emergency events and their effects on the business community
5. STRENGTHEN INFRASTRUCTURE
(NEW) 5.4. Strategic Goal: Protect and maintain our City -owned facilities and critical operational assets (vehicles and computing infrastructure) o (NEW) 5.4.1. Implement a maintenance and repair schedule for City facilities o (NEW) 5.4.2. Implement asset management software to systematically forecast capital maintenance and renewal costs and reserve targets for City assets including buildings, fleet equipment, and information technology components. o (NEW) 5.4.6. Develop a plan t o renovate and refresh the Goleta Community Center buildings to better meet community needs
o (NEW) 5.4.7. Develop a plan to renovate and upgrade the aging Goleta Valley Library building.
o (NEW) 5.4.8. Preserve the City's historic properties, including the Historic Train Depot and the Stow House, for future generations
o (NEW) 5.4.9. Develop a plan to expand and/or relocate the Public Works Yard to safely accommodate existing and future streets, parks, and facilities maintenance operations
o (NEW) 5.4.10. Implement the City's Information Technology Strategic Plan o (NEW) 5.4.11. Implement a vehicle maintenance and replacement plan. o Investigate a more uniform set of policies and procedures consistent with all city properties
5.5. Strategic Goal: Make public streets safer by incorporating best practices for infrastructure
o (NEW) 5.5.3. Develop a plan to evaluate, regularly maintain, and update the City’s street lighting and streetlight wiring and maintenance of street trees that surround them.
6. RETURN OLD TOWN TO A VITAL CENTER OF THE CITY
(NEW) 6.1.4. Develop designs and construction plans for the Southern Extent of the San Jose Creek Bike Path Project
7. MAINTAIN A SAFE AND HEALTHY COMMUNITY (REVISED)
Staff is proposing a change to Citywide Strategy number seven, which would now read “Maintain a Safe and Healthy Community.” The addition of healthy is in response to the 7 Meeting Date: February 7, 2023
growing national mental health crisis and the inclusion in the Citywide strategy recognizes the role the City plays in addressing mental health issues in the Goleta community.
(NEW) 7.1.3. Engage City staff in regular Emergency Preparedness drills and mock activation of the City’s Emergency Operations Center (EOC)
FISCAL IMPACTS:
The budgeted items listed in this Plan are associated with the FY 2023/24 and FY 2024/25 proposed budget that will be brought before Council during the Budget Workshop. As such, no budget appropriations are being requested at this time.
ALTERNATIVES:
Based on feedback received, the Plan will be revised and finalized for review and adoption with the FY 20 23/24 and FY 202 4/25 Budget. Therefore, no alternatives have been identified.
Reviewed By: Legal Review By: Approved By:
___________________ ___________________ _________________ Kristine Schmidt Megan Garibaldi Robert Nisbet
Assistant City Manager City Attorney City Manager
ATTACHMENTS:
1. DRAFT 2023-25 Strategic Plan
2. 2023-2025 Strategic Plan Presentation
8 ATTACHMENT 1
DRAFT 2023-25 Strategic Plan
9 2023–
2025
CITY OF GOLETA
STRATEGIC
PLAN
10 Table of Contents
INTRODUCTION ....................................................................................... 3 CITYWIDE KEY INITIATIVES ......................................................................... 4
1. SUPPORT ENVIRONMENTAL VITALITY ...................................................... 5
2. SUPPORT COMMUNITY VITALITY AND ENHANCED RECREATIONAL OPPORTUNITIES ....................................................................................... 7
3. ENSURE FINANCIAL STABILITY .............................................................. 10
4. SUPPORT ECONOMIC VITALITY ............................................................. 12
5. STRENGTHEN INFRASTRUCTURE ............................................................ 15
6. RETURN OLD TOWN TO A VITAL CENTER OF THE CITY ............................... 18
7. MAINTAIN A SAFE AND HEALTHY COMMUNITY ........................................ 20
8. ENHANCE THE EFFICIENCY AND TRANSPARENCY OF CITY OPERATIONS .......... 22
9. ENSURE EQUITY, INCLUSION, AND ACCESS IN CITY PROGRAMS, SERVICES, AND ACTIVITIES ....................................................................................... 24
11 Page | 3
Introduction
VISION STATEMENT:
Goleta is a beautiful,
safe, and diverse
community of residents
with family- friendly
neighborhoods that
values the environment,
agriculture, and open
space while
encouraging housing,
recreation, and
business opportunities.
The Goleta community values its unique
features including its diverse blend of
neighborhoods, scenic views, open
spaces, natural resources, and thriving
businesses. To maintain and enhance
these distinguishing characteristics, the
City Council adopted a Strategic Plan to
manage and support the development
of the community.
A S trategic Plan identifies the priorities
and goals of an organization in order to
create a roadmap to guide future
decision making. Goleta’s Strategic Plan
is driven by its vision statement which
describes the community, its key
attributes, and its values. The Plan
articulates nine overarching Citywide
strategies that guide the City toward
achieving its vision. These overarching
strategies serve as an umbrella for the
strategic goals and objectives organized
beneath them.
Strategic goals identify
and describe the broad outcomes to
achieve each Citywide strategy, and
objectives provide measurable targets by
identifying specific actions for staff to
take. The Plan is updated on a two- year
cycle that runs concurrently with the
City’s Two- Year Budget Plan. The plan
assists staff in developing the Budget and
annual Work Programs,
balancing the
identified objectives with available
funding and staff resources.
12 Page | 4
Citywide Key Initiatives
There are 9 citywide key initiatives. Within these citywide initiatives there are 45 strategies, and 145 objectives.
2 6
7 8
9 13
5 | Page
1. SUPPORT ENVIRONMENTAL
VITALITY
Objectives
1.1.1. Implement the Strategic Energy Plan in furtherance of the City's adopted 100% renewable energy goals
1.1.2. Encourage energy conservation through enhanced insulation, LED replacement lighting and similar measures, including at City- owned facilities
1.1.3. Encourage renewable energy generation and use through installation of solar panels, battery energy storage, electric vehicle charging stations and similar measures, including at City -owned facilities and complete installation of electric vehicle charging stations at City Hall
1.1.4. Adopt a "Reach" Building Code
The City of Goleta strives to support and enhance
the quality of life and preserve the integrity of the
environment. The City recognizes that open space
and natural resources are limited and valuable,
which is why the City participates in activities to
support a more sustainable community with
attention to ecosystem protection. Additionally,
the City continues to promote environmental
vitality by improving air and stormwater quality,
preserving watersheds, and addressing climate
change by reducing greenhouse gas emissions and
planning for climate adaptation. The City takes a
comprehensive approach to sustainable practices
that recognize the importance of a strong economy,
community well -being and conserving
environmental resources today for the benefit of
future generations.
14 6 | Page
1.1.5. Continue to work with the Santa Barbara County Regional Climate Collaborative to share resources to address climate change
1.1.6. Implement the City’s Climate Action Plan
1.1.7. Update policies to address sea level rise
1.1.8. Promote increased electric grid resiliency by encouraging backup inverters, microgrids, battery storage and other strategies, as appropriate, to enable Goleta to withstand blackouts and other energy challenges
Objectives
1.2.1. Expand the use of reclaimed water wherever possible
1.2.2. Utilize native, drought-tolerant landscaping on City-owned facilities
1.2.3. Encourage the use of greywater systems in residential construction
1.2.4. Support water conservation efforts and encourage stormwater capture to facilitate groundwater recharge
Objectives
1.3.1. Update the Community Wildfire Protection Plan
1.3.2. Implement the Ellwood Mesa/Sperling Preserve Open Space Monarch Butterfly Habitat Management Plan
1.3.3. Implement the Ellwood Mesa Coastal Trails and Habitat Restoration Project
1.3.4. Implement the Creek and Watershed Management Plan
1.3.5. Offer services and implement programs to help the community reduce, reuse and recycle materials to promote zero waste practices
1.3.6. Update the existing CEQA Thresholds Manual
1.3.7. Utilize the STAR Community Rating System certification results as a means to assess sustainability efforts
1.3.8. Participate in Central Coast Community Energy (3CE)
15 7 | Page
2. SUPPORT COMMUNITY
VITALITY AND ENHANCED
RECREATIONAL
OPPORTUNITIES
Objectives
2.1.1. Implement the Homelessness Strategic Plan to prevent homelessness in the City and to address the needs of Goleta -area homeless, and those at risk of experiencing homelessness, including homeless veterans, youth, seniors, individuals, families, and the vehicular homeless
2.1.2. Restructure the tourism and economic development funding provided through the Support to Other Agencies Program as an RFP to enable expanded purposes, including community development purposes
2.1.3. Explore options to replace discontinued senior nutrition, recreation, and support programming at the Goleta Community Center
Goleta is a highly desirable place to live, work, and
play because of the natural beauty of its location
and the diversity and vitality of its residents.
Preserving the quality of life in Goleta is highly
valued and communicated as a priority through the
City’s vision statement and General Plan. The
quality of life is formed through the diverse blend
of neighborhoods, housing opportunities, open
spaces, parks and recreation, natural resources and
habitat, and agricultural landscape throughout the
community. These elements must be preserved to
maintain Goleta’s character and livability for
generations to come.
2 16
8 | Page
Objectives
2.2.1. Implement the Parks, Facilities, and Playgrounds Master Plan
2.2.2. Implement the Goleta Community Center Strategic Plan.
2.2.3. Explore opportunities for increasing the number of active parks and open space, emphasizing underserved areas of the community and areas designated for future new residential development
2.2.4. Ensure that new parks and recreational amenities for the public are provided concurrent with new development
2.2.5. Construct a splash pad at Jonny D. Wallis Neighborhood Park
2.2.6. Evaluate and refine the formalized process for providing support to other agencies by establishing specific program and service categories and a funding and management process specific to each category
2.2.7. Update the Lake Los Carneros Natural and Historical Preserve Master Plan
2.2.8. Collaborate with representatives of the Chumash to assess the development of a Chumash cultural center in Goleta
2.2.9. Install a restroom facility at Evergreen Park
2.2.10. Renovate the multi -purpose recreation field at Evergreen Park after reclaimed water service is secured
2.2.11. Construct a community garden at Armitos Park
2.2.12. Explore opportunities for expansion of passive open space on Ellwood Mesa (Mathilda Parcels) as they arise
2.2.13. Encourage and help facilitate public trail access from the community to the rural foothills and mountainous areas of the Los Padres National Forest
Objectives
Adopt a Childcare Strategic Plan
Participate in county- wide and Santa Barbara South Coast regional efforts to increase the availability and affordability of childcare Promote incorporation of childcare centers into future commercial and residential development and evaluate the community’s need for additional affordable, quality childcare
2 17
9 | Page
Objective
2.4.1. Implement the Historic Preservation and Cultural Resource Program and the associated ordinance
Objective
2.5.1. Develop, adopt, and begin to implement a Strategic Plan for the Goleta Valley Library
2 18
10 | Page
3. ENSURE FINANCIAL STABILITY
Objective
3.1.1. Explore additional software modules such as and Content Manager for the City’ financial system
Objective
3.2.1. Evaluate debt financing options and secure financing for large infrastructure projects with long useful lives to achieve inter- generational equity
Objective
3.3.1. Update and implement the Cost Allocation Plan and Comprehensive User Fee Study to ensure full cost recovery
The long-term financial health of the
City is an essential component to be
able to deliver high -quality services
to residents and businesses. Financial
sustainability includes effective
financial accounting systems,
improved resource management,
strong inv estment programs,
prudent budgeting principles,
revenue diversity and investment in
city infrastructure.
19 11 | Page
Objective
3.4.1. Explore opportunities to further address revenue neutrality agreement
Objectives
3.5.1. Enhance the current 5- year budget forecast, including analysis on other primary special revenue operation funds
3.5.2. Maintain and update the 20-year long range financial forecast
Objectives
3.6.1. Update the reserve policies and add reserve categories
3.6.2. Identify areas of unfunded priorities such as with deferred maintenance and facility improvements and replacements
Objectives
3.7.1. Seek increases to State and County funding for library services
3.7.2. Advocate for continued regional cooperation and resource sharing for the benefit of library users
3.7.3. Secure funding for long -term operations and expansion of mobile library services in the Goleta Valley Library’s service area (County Library Zone 4)
3.7.4. Ensure regional funding for the Goleta Valley Library that is fair and equitable to City of Goleta residents
20 12 | Page
4. SUPPORT ECONOMIC
VITALITY
Objective
Implement the City’s Economic Development Strategic Plan to enable the City to evaluate opportunities for economic and community development
Invest in local infrastructure improvements that enhance economic sustainability, such as street and sidewalk rehabilitation, renewable energy and grid resiliency
Develop a broadband strategic plan.
Support local businesses by facilitating and promoting communication, collaboration, advocacy and assistance
A vibrant local economy
is another indicator of
the overall “health” of a
community. Local
businesses, nonprofits
and other organizations
play a key role in
creating a diverse local
economy. The City
Council is committed to
supporting a vital and
sustaina
ble local
economy.
21 13 | Page
Objectives
4.2.1. Monitor emergency events and their effects on the business community
4.2.2. Identify and distribute relief funds to local individuals, families, businesses, non -profits, and other organizations, as needed, in response to emergency events
4.2.3. Support partnership organizations to provide additional relief, when needed
Objective
4.3.1. Implement the #GoodlandGoodshopping campaign to enhance awareness of the importance of shopping locally to support businesses in Goleta
Objective
4.4.1. Support business start-up, retention, and expansion, as well as events that attract vendors and tourists
Objective
4.5.1. Provide assistance, financial or otherwise, including through Goleta Entrepreneurial Magnet (GEM) program where appropriate, and regulatory changes to support local start -ups, an d enable local businesses to expand in Goleta
22 14 | Page
Objective
4.6.1. Explore grants that would aid in the City’s efforts to secure property for community uses
Objectives
4.7.1. Provide assistance, financial or otherwise, where possible, and regulatory changes to support affordable housing by for -profit and non-profit developers, and homeowners
4.7.2. Implement inclusionary housing policies for rental housing that meet requirements under state law
4.7.3. Develop tools, such as local preference ordinances or loans to enable additional affordable housing or to allow new housing to have a smaller impact on neighborhoods
4.7.4. Encourage and/or provide incentives for Goleta employers to provide new housing for their employees near the employers’ workplace
4.7.5. Support organizations, programs, and policies that facilitate affordable housing for members of the Goleta workforce, such as first responders, teachers, and nurses
23 15 | Page
5. STRENGTHEN INFRASTRUCTURE
Objectives
5.1.1. Implement the Bicycle/Pedestrian Master Plan
5.1.2. Construct multi-modal train and transit station and develop a plan for interior uses and design
5.1.3. Design and construct pedestrian crosswalk improvement projects at various locations throughout the City
5.1.4. Design and construct priority projects identified in the City’s 5 -year Capital Improvements Program
5.1.5. Budget and perform regular maintenance of the San Jose Creek channel to ensure fish-passage function and capacity for flood events
Objectives
Strategically focusing on a well -maintained
infrastructure that is clean, safe, and supports the
City’s current and future needs will increase the
overall health and quality of living in the community.
The goals and
objectives developed herein are
aimed at improving infrastructure, which includes
Citywide public facilities, roads and traffic
circulation. This includes supporting projects which
will enhance the efficiency of travel,
accommodating multi- modal transporta tion which
takes into consideration the various modes of
transportation such as transit, rail, walking,
bicycling, and the connections among all modes. It
also includes communication infrastructure, such a
broadband, and cable.
24 16 | Page
5.2.1. Pursue sustainable land use practices through the General Plan, including walkable, mixed use urban environments that include recreational and commercial opportunities
5.2.2. Evaluate opportunities for shared mobility approaches across the region
5.2.3. Encourage and pr omote alternative transportation, including transit, biking and walking, including through existing partnerships with SBCAG, Traffic Solutions and MTD.
Objectives
5.3.1. Maintain and regularly update the City’s Pavement Management Program
5.3.2. Design and const ruct pavement overlays, rehabilitation and reconstruction projects that will achieve and maintain a Council - approved Citywide Pavement Condition Index (PCI)
5.3.3. Design and seek funding for the Cathedral Oaks Crib Wall Repair Project
5.4. Strategic Goal: Protect an d maintain our City- owned facilities and critical operational assets (vehicles and computing infrastructure)
Objectives
5.4.1. Implement a maintenance and repair schedule for City facilities
5.4.2. Implement asset management software to systematically forecast capital maintenance and renewal costs and reserve targets for City assets including buildings, fleet equipment, and information technology components.
5.4.3. Complete the seismic upgrade project at Goleta Community Center.
5.4.4. Complete design and award construction contract for ADA improvements at the Goleta Community Center that are triggered by the seismic project.
5.4.5. Complete ADA projects at the Goleta Valley Library
5.4.6. Develop a plan to renovate and refresh the Goleta Community Center buildings to better meet community needs
5.4.7. Develop a plan to renovate and upgrade the aging Goleta Valley Library building.
5.4.8. Preserve the City's historic properties, including the Historic Train Depot and the Stow House, for future generations
25 17 | Page
5.4.9. Develop a plan to expand and/or relocate the Public Works Yard to safely accommodate existing and future streets, parks, and facilities maintenance operations
5.4.10. Implement the City's Information Technology Strategic Plan
5.4.11. Implement a vehicle maintenance and replacement plan.
5.4.12. Investigate a more uniform set of policies and procedures consistent with all city properties
Objectives
5.5.1. Evaluate, regularly maintain, and update the City’s traffic signal and electronic traffic control device network
5.5.2. Implement a concrete repair program, design and construct concrete improvement projects to repair damaged sidewalk and trip hazards throughout the City
5.5.3. Develop a plan to evaluate, regularly maintain, and update the City’s street lighting and street light wiring and maintenance of street trees that surround them.
Objectives
5.6.1. Complete the Goleta Traffic Safety Study and Local Road Safety Plan
5.6.2. Update roadway striping concurrent with overlays and slurry seal projects to enhance bicyclist safety and include Complete Streets Concepts
land use planning
framework
Objectives
5.7.1. Complete the City’s Local Coastal Program (LCP) project for submittal to a nd certification by the California Coastal Commission in consultation with Coastal Commission staff
5.7.2. Encourage widespread use of the electronic permit tracking system by the public and staff to increase efficiency, accessibility, and transparency
26 18 | Page
6. RETURN OLD TOWN TO A
VITAL CENTER OF THE CITY
Objectives
6.1.1. Begin construction of the Ekwill Street and Fowler Road Extensions Project
6.1.2. Begin construction of the Hollister Avenue Bridge Replacement Project
6.1.3. Complete design and construction of the San Jose Creek Bike Path Project (Middle Extent) from Jonny D. Wallis Park to Armitos Avenue
6.1.4. Develop designs and construction plans for the Southern Extent of the San Jose Creek Bike Path Project
6.1.5. Complete construction of the Hollister Avenue Old Town Interim Striping Project
Objectives
The Old Town area is
recognized as the
historic center of town.
Strategic efforts to
restore this area
include enhancing the
physical and economic
environment,
improving the bicycle
and pedestrian
experience, managing
traffic, and minimizing
impacts on residential
areas, all the while
preserving the unique
character of the area.
h
6 27
19 | Page
6.2.1. Work with local organizations including Traffic Solutions to evaluate employee parking needs in Old Town
6.2.2. Encourage employee use of alternative transportation as available for Old Town businesses
6.2.3. Complete rehabilitation of Orange Avenue lot for public use
6.2.4. Enforce the timed parking restrictions in Old Town
Objectives
6.3.1. Study the feasibility of pursuing state or federal historic registry listing for the Goleta Valley Community Center
6.3.2. Enhance connections between the Goleta Community Center and Old Town residents and businesses
6.3.3. Initiate the Old Town Visioning process.
6 28
20 | Page
7. MAINTAIN A SAFE AND
HEALTHY COMMUNITY
Objectives
7.1.1. Provide Community Emergency Response Team (CERT) training programs (in English and Spanish) for adults, teens, seniors and Spanish-speakers
7.1.2. Provide the LISTOS basic emergency and disaster readiness public education program for Spanish-speaking populations
7.1.3. Engage City staff in regular Emergency Preparedness drills and mock activation of the City’s Emergency Operations Center (EOC)
The City places a high priority
on public safety and will
continue to work
collaboratively with police,
fire, residents, and
businesses to maintain
Goleta’s safe community.
This includes providing high -
quality crime prevention and
law enforcement services,
efficient emergency services
in order to minimize
exposure to health and
safety hazards and
maintaining robust training
programs for community
education and increased
public awareness.
7 29
21 | Page
Objectives
7.2.1. Work with the Santa Barbara County Fire Department and the Santa Barbara County Sheriff’s Office to ensure adequate staffing levels and services are provided to the community
7.2.2. Review current evacuation plans and procedures with the County Sheriff’s Office, the primary agency for all evacuation matters, and County Fire Department, the assisting agency
7 30
22 | Page
City of Goleta employees are g uided by the employee mission statement: “Our mission is to conduct the City’s business in the most efficient, transparent and professional way possible to support a vibrant and sustainable community.” Seven core values serve as a framework for employees to conduct day-to-day business and provide excellent customer service:
Responsive, efficient, and effective professional behavior
1. Consistent application of procedures, values and policies
2. Continuous improvement and professional development
3. Collaboration through teamwork in support of a common goal
4. Open, honest, direct and timely communication
5. Fostering high morale through camaraderie, respect, empowerment and enjoyable workplace
6. Flexibility, innovation and creativity
8. ENHANCE THE EFFICIENCY
AND TRANSPARENCY OF CITY
OPERATIONS
8 31
23 | Page
8.1.1. Provide timely feedback on responses to issues and resolutions to citizen complaints
8.1.2. Provide initial response to calls and emails from the City Council and the public within one business day
8.2.1. Investigate tools to increase presentation of financial information on City Website
8.3.1. Pursue technologies that will improve the City’s website and the efficiency of online services offered, social media platforms, direct email, text, and voice services, and the City’s cable channel
8.3.2. Install an Enterprise Content Management (ECM) system for long-term archiving, retrieval, and destruction of paper and digital public records in accordance with records retention policies
8.3.3. Explore and implement options for the public and staff to seamlessly access information and services and conduct City business remotely and at times most convenient for them
32 24 | Page
9. ENSURE EQUITY, INCLUSION,
AND ACCESS IN CITY
PROGRAMS, SERVICES, AND
ACTIVITIES
9.1.1. Analyze t he City’s employment demographics as compared to the demographics of the community
The City of Goleta has a clear and longstanding commitment to diversity, equity, inclusion and access in government. The City appreciates and values the physical, social, and psychological differences between people and groups in our community. We endeavor to ensure that everyone in Goleta can reach their highest level of health and potential for a successful life, regardless of their background and identity, and experience a sense of belonging in our community. To that end, the City will continually examine its policies and practices, seek new and innovative ways to engage and benefit the entire community, and make changes in any government policies, structures, services, or culture that negatively impact or do not fully benefit historically disenfranchised communities.
9 33
25 | Page
9.1.2. Implement targeted recruitment strategies to reach qualified candidates from diverse community groups
Establish, communicate, and enforce policies and practices that ensure a harassment and discrimination free workplace with equal opportunity in all areas of employment, including hiring, salaries and benefits, training, and advancement
9.2.1 Conduct ongoing m andatory and voluntary training and other educational opportunities for staff, elected officials, and members of City boards and commissions to increase their understanding of implicit and explicit bias; individual, institutional, and structural bias; and best practices for achieving equity, inclusion, and access in local government
9.2.2 Engage a cross -section of staff on the Diversity, Equity and Inclusion Team in the implementation of a Diversity, Equity and Inclusion Plan
9.3.1. Consider additional opport unities for public engagement in City activities
9.3.2. Analyze the City’s board and commission appointee demographics as compared to the demographics of the community, and develop targeted recruitment strategies to reach qualified candidates from diverse community groups
9.3.3. Ensure broad public awareness of City meetings and events, and provide opportunities for public participation
9.3.4. Consider recommendations from the Public Engagement Commission to increase public participation in government
9.3.5. Pursue opportunities to improve communication, program access, and facility access for people with disabilities
9 34
26 | Page
Continue the LEAD Goleta program to provide insight to City policymaking and operations, interaction with elected officials and staff, and opportunities for civic engagement
9.4.1. Develop a Language Equity Plan to provide for outreach and engagement for the primary languages spoken in Goleta besides English
9.4.2. Hold a “City 101” event in Spanish modeled on the existing LEAD Goleta Program but tailored to the needs of the Spanish speaking community
9.4.3. Publicize the availability of Library resources and programming in Spanish
9.4.4. Provide Spanish interpretation at key meetings and events Offer Spanish language Community Emergency Response Team (CERT) and LISTOS training
9.5.1. Complete and present the Diversity, Equity, and Inclusion (DEI) Plan to the City Council
Implement the recommendations for changes to policy and practice outlined in the DEI Plan
9.5.3. Use data to develop baselines, set goals, and measure the success of specific programmatic and policy changes
9.5.4. Encourage and support the Santa Barbara County Sheriff's ongoing efforts to ensure equitable policing
9.5.5. Collaborate with other public agencies to share resources and best practices
Seek input from relevant organizations and community groups
9 35
ATTACHMENT 2
2023-2025 Strategic Plan Presentation
36 2023-2025
Strategic Plan
February 7, 2023, City Council Meeting
Ryan Kintz, Assistant to the City Manager
Shannon Kirn, Management Analyst
37 February 7, 2023, City Council Meeting 2
Agenda
What is a Strategic Plan?
City’s Vision Statement
Citywide Strategies
Questions and feedback
38 What is a
Strategic
Plan?
February 7, 2023, City Council Meeting 3
Driven by Vision Statement
Goals and Priorities of organization
Roadmap to Guide Future Decisions
Tool for Accountability to Community to meet
community needs
39 Goleta’s Vision Statement
“Goleta is a beautiful, safe, and diverse community of
residents with family
-
friendly neighborhoods that
values the environment, agriculture, and open space
while encouraging housing, recreation, and business
opportunities.”
4February 7, 2023, City Council Meeting
40 Citywide
Strategies
41 QUESTIONS AND
FEEDBACK
42 Month Day, Year City Council/Committee Meeting Name 7 Appendices
• 2021-2023 Completed Strategic Plan
Strategies and Objectives/Items suggested to
remove
• 2023-2025 Strategic Plan Additions
43 8
2021-2023 Completed Strategic Plan
Strategies and Objectives/Items
suggested to remove
44 • 1.1. S trategic Goal: Promote renewable energy, energy conservation and local energy resiliency
o(STRIKETHROUGH) 1.1.3. Encourage renewable energy generation and use through installation of solar panels, battery energy storage, electric vehicle charging stations and similar measures, including at City-owned facilities and complete installation of solar panels and electric vehicle charging stations at City Hall o(REMOVE) 1.1.9. Complete design and construction of the LED Street Lighting Project replacing over 1,300 streetlights with energy efficient LED fixtures • 1.3. Strategic Goal: Adopt best practices in sustainability o(REMOVE) 1.3.8. Develop a Sustainability Plan to identify and achieve goals that foster sustainability
o(REMOVE)1.3.10. Explore enlisting our residents to actively participate in a crowd- sourcing program to collect information on our urban forest 9 1 SUPPORT ENVIRONMENTAL VITALITY
February 7, 2023, City Council Meeting
45 • 2.1. S trategic Goal: Provide community development for neighborhoods and social welfare assistance for disadvantaged and/or marginalized groups. o(REMOVE) 2.1.2. Establish a waiver policy for beneficial uses for development impact fees for nonprofit organizations, childcare facilities, and affordable dwelling units o(REMOVE) 2.1.4. Continue implementing the COVID-19 Economic Recovery Plan to assist the local community in recovering from the impacts of the COVID-19 pandemic • 2.2 Strategic Goal: Support programs that enhance quality of life in the Goleta community s
uch as recreation, public safety, human services, and cultural arts o(REMOVE) 2.2.15. Develop a public art installation policy 10 SUPPORT COMMUNITY VITALITY AND
ENHANCED RECREATIONAL OPPORTUNITIES
2 February 7, 2023, City Council Meeting
46 • 2.4 Strategic Goal: Support the Goleta Library as a robust community resource o(REMOVE) 2.4.1. Collect data for evaluation of service needs within the Goleta Library service area
o(REMOVE) 2.4.2. Explore solutions to improve library services in the Isla Vista portion of the Goleta Library service area
o(REMOVE) 2.4.3. Install mobile book services in the Isla Vista community • (REMOVE) 2.5. Strategic Goal: Implement District Elections o(REMOVE) 2.5.1. Create a robust public engagement plan for input on district mapping o(REMOVE) 2.5.2. Create district maps for 2022 election 11 SUPPORT COMMUNITY VITALITY AND
ENHANCED RECREATIONAL OPPORTUNITIES
2 February 7, 2023, City Council Meeting
47 • 3.2. Strategic Goal: Enhance revenue by seeking grants and implementing financing s
trategies that strengthen the City’s budget
o(REMOVE) 3.2.1. Explore a possible transaction and use (sales) tax measure and evaluate other revenue options to support the future sustainability of the City's budget o(REMOVE) 3.2.2. Evaluate possible changes to existing cannabis business tax rates o(REMOVE) 3.2.3. Continue to enhance the City's investment program and implement other fixed income products into its portfolio as allowed by the City’s investment policy and California Government Code
o(REMOVE) 3.2.5. Evaluate city facilities and unused space for possible rental income 12 3 ENSURE FINANCIAL STABILITY
February 7, 2023, City Council Meeting
48 • 3.3 . Strategic Goal: Maintain sound fiscal policies and budgeting principles o(REMOVE) 3.3.2. Develop and adopt an ongoing funding strategy for the Section 115 Trust to address future pensions and other post-employment benefit (OPEB) obligations 13 3 ENSURE FINANCIAL STABILITY
February 7, 2023, City Council Meeting
49 • 4.3. S trategic Goal: Encourage residents, neighboring shoppers, and tourists to support locally owned businesses in Goleta
o(REMOVE) 4.3.2. Implement the direction from the Economic Development and Revitalization Committee to create a shop local incentive program • (REMOVE) 4.8. Strategic Goal: Develop and implement an economic development strategic plan to enable the city to evaluate opportunities for economic and community development o(REMOVE) 4.8.1. Prepare an RFP to select a vendor to assist in the development of an economic development strategic plan which will evaluate the best opportunities, such as tourism, for supporting businesses and community well-being 14 SUPPORT ECONOMIC VITALITY4
February 7, 2023, City Council Meeting
50 • (REMOVE) 5.6. Strategic Goal: Actively engage the community and advocacy groups in the development of capital projects
• 5.7 . Strategic Goal: Enhance the efficiency of the City’s organizational infrastructure o(REMOVE) 5.7.1. Continue implementation the new Zoning Ordinance (Title 17 of the Goleta Municipal Code)
15 5
STRENGTHEN INFRASTRUCTURE
February 7, 2023, City Council Meeting
51 • 6.1 . Strategic Goal: Complete infrastructure improvements in Old Town o(REMOVE) 6.1.3. Complete environmental review and design for the San Jose Creek Bike Path Project (Southern and Northern Extent)
• 6.3 . Strategic Goal: Support the continued vigor and vitality in Old Town o(REMOVE) 6.3.2. Investigate future management options for the Goleta Valley Community Center and secure a long-term agreement for management of the facility and operations
16 46 RETURN OLD TOWN TO A VITAL CENTER OF
THE CITY
February 7, 2023, City Council Meeting
52 • 7.2. Strategic Goal: Participate in regional public safety collaboration o(REMOVE) 7.2.2. Work with other Sheriff contract cities and the County to secure body cameras and IT infrastructure for Sheriff Deputies
17 7 MAINTAIN A SAFE COMMUNITY
February 7, 2023, City Council Meeting
53 • 9.3. S trategic Goal: Strengthen public outreach, promote public engagement in the civic process, increase attendance at City and community events, and improve awareness of and access to City services for all City residents, including underrepresented groups o(REMOVE) 9.3.5. Seek input from the Public Engagement Commission on the process for drawing electoral district boundaries in advance of the November 2022 Election 18 ENSURE EQUITY , INCLUSION, AND ACCESS
IN CITY PROGRAMS, SERVICES AND
ACTIVITIES
9 February 7, 2023, City Council Meeting
54 19
2023-2025 Strategic Plan
Additions
55 • 2.1. Strategic Goal: Provide community development for neighborhoods and social welfare a
ssistance for disadvantaged and/or marginalized groups. o(NEW) 2.1.3. Explore options to replace discontinued senior nutrition, recreation, and support programming at the Goleta Community Center
• 2.2. S trategic Goal: Support programs that enhance quality of life in the Goleta community such as recreation, public safety, human services, and cultural arts o(NEW) 2.2.2. Implement the Goleta Community Center Strategic Plan. 20 SUPPORT COMMUNITY VITALITY AND
ENHANCED RECREATIONAL OPPORTUNITIES
2 February 7, 2023, City Council Meeting
56 • (NEW) 2.3. Strategic Goal: Support childcare initiatives and programs. o(NEW) 2.3.1. Adopt a Childcare Strategic Plan
o(NEW) 2.3.2. Participate in county-wide and Santa Barbara South Coast regional efforts to increase the availability and affordability of childcare o(NEW) 2.3.3. Promote incorporation of childcare centers into future commercial and residential development and evaluate the community's need for additional affordable, quality childcare
• Strategic Goal: Support the Goleta Library as a robust community resource o(NEW) 2.5.1. De velop, adopt, and begin to implement a Strategic Plan for the Goleta Valley Library
21 SUPPORT COMMUNITY VITALITY AND
ENHANCED RECREATIONAL OPPORTUNITIES
2 February 7, 2023, City Council Meeting
57 • 3.7. S trategic Goal: Leverage longstanding partnerships for well-funded and cost-effective library services
o(NEW) 3.7.3. Secure funding for long-term operations and expansion of mobile library services in the Goleta Valley Library’s service area (County Library Zone 4) o(NEW) 3.7.4. Ensure regional funding for the Goleta Valley Library that is fair and equitable to City of Goleta residents
22 3 ENSURE FINANCIAL STABILITY
February 7, 2023, City Council Meeting
58 • 4.1 . Strategic Goal: Promote a sustainable local economy o(NEW) 4.1.1. Implement the City’s Economic Development Strategic Plan to enable the city to evaluate opportunities for economic and community development o(NEW) 4.1.2. Invest in local infrastructure improvements that enhance economic sustainability, such as street and sidewalk rehabilitation, renewable energy and grid resiliency.
o(NEW) 4.1.3. Develop a broadband strategic plan.
o(NEW) 4.1.4. Support local businesses by facilitating and promoting communication, collaboration, advocacy and assistance
• 4.2. Strategic Goal: In response to emergency events, address the acute needs of local bus
iness owners, nonprofits and other organizations and their employees o(NEW) 4.2.1. Monitor emergency events and their effects on the business community 23 SUPPORT ECONOMIC VITALITY4
February 7, 2023, City Council Meeting
59 • (NEW) 5.4. Strategic Goal : Protect and maintain our City-owned facilities and critical operational assets (vehicles and computing infrastructure)
o (NEW) 5.4.1. Implement a maintenance and repair schedule for City facilities o (NEW) 5.4.2. Implement asset management software to systematically forecast capital maintenance and renewal costs and reserve targets for City assets including buildings, fleet equipment, and information technology components.
o (NEW) 5.4.6. Develop a plan to renovate and refresh the Goleta Community Center buildings to better meet community needs
o (NEW) 5.4.7. Develop a plan to renovate and upgrade the aging Goleta Valley Library building. o (NEW) 5.4.8. Preserve the City's historic properties, including the Historic Train Depot and the Stow House, for future generations
o (NEW) 5.4.9. Develop a plan to expand and/or relocate the Public Works Yard to safely accommodate existing and future streets, parks, and facilities maintenance operations o (NEW) 5.4.10. Implement the City's Information TechnologyStrategic Plan o (NEW) 5.4.11. Implement a vehicle maintenance and replacement plan. o Investigate a mo re uniform set of policies and procedures consistent with all city properties 24 5
STRENGTHEN INFRASTRUCTURE
February 7, 2023, City Council Meeting
60 • 5.5. Strategic Goal: Make public streets safer by incorporating best practices for i
nfrastructure
o(NEW) 5.5.3. Develop a plan to evaluate, regularly maintain, and update the City’s street lighting and streetlight wiring and maintenance of street trees that surround them. 25 5
STRENGTHEN INFRASTRUCTURE
February 7, 2023, City Council Meeting
61 • (NEW) 6.1.4. Develop designs and construction plans for the Southern Extent of the San Jose Creek Bike Path Project
26 46 RETURN OLD TOWN TO A VITAL CENTER OF
THE CITY
February 7, 2023, City Council Meeting
62 • Change title to “Maintain a Safe and Healthy Community” • (NEW) 7.1.3. Engage City staff in regular Emergency Preparedness drills and mock activation of the City’s Emergency Operations Center (EOC)
27 7 MAINTAIN A SAFE COMMUNITY
February 7, 2023, City Council Meeting
63