Agenda packet — Grant Funding Review Committee, February 13, 2023

1 GRANT FUNDING REVIEW

STANDING COMMITTEE MEETING
Monday, February 13, 2023
10:00 A.M. – 11:30 A.M.
130 Cremona Drive, Suite B
Goleta, California
This Virtual Meeting is held pursuant to AB361.

The meeting will be virtual as a recommended measure to promote social distancing.

Mayor Paula Perotte
Mayor Pro Tempore Kyle Richards
Linda Croyle, Community Member
Eileen Preston, Community Member
Jaime A. Valdez, Neighborhood Services Director
Shanna Dawson, Management Analyst
**************************************************************************************************** IMPORTANT NOTICE REGARDING FEBRUARY 13, 2023

GRANT FUNDING REVIEW STANDING COMMITTEE MEETING
This Virtual Meeting is held pursuant to AB361.

The meeting will be virtual as a recommended measure to promote social distancing. **************************************************************************************************** Public Participation
If you wish to make a general public comment or to comment on a specific agenda item, the following methods are available:

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AGENDA
I. Public Comment
II. Review of Support to Other Agencies Funding Responses to Request for Proposal
Americans with Disabilities Act: In compliance with the ADA, if special assistance is needed to participate in a City Council meeting (including assisted listening devices), please contact the City Clerk's office at (805) 961-7505. Notification at least 72 hours prior to the meeting helps to ensure that reasonable arrangements can be made to provide accessibility to the meeting.

MEMORANDUM
DATE: February 13, 2023
TO: Members of Grant Funding Review Standing Committee
FROM: Jaime A. Valdez, Neighborhood Services Director
Shanna Dawson, Management Analyst

SUBJECT: February 13, 2023, Grant Funding Review Standing Committee Meeting I. Public Comment
II. Review of Responses to Request for Proposals for Support to Other Agencies Funding
On November 15, 2022, City Council approved the release of a Request for Proposals (RFP) for Support to Other Agencies (STOA) funding in the categories of Government/Interagency and City Facilities/Recreation. The STOA funding for FY 22/23 was as follows:

No. Organization Amount per Fiscal Year

1. COAST/SBBIKE – Coalition for Sustainable Transportation $10,000

2. Foundation for Girsh Park $135,000

3. Goleta Lions Club – Holiday Parade $15,000

4. Goleta Valley Historical Society $100,000

5. South Coast Railroad Museum $40,000

6. Center for Urban Agriculture at Fairview Gardens $60,000 TOTAL AMOUNT $360,000
On December 16, 2022, staff released the RFP for eligible applicants. Responses to the RFP were due by 5:00 p.m. on Friday, January 27, 2023, and were open to nonprofit organizations and public agencies that could provide services to the residents of Goleta that the City cannot provide on its own, including maintenance, staffing, and education at local museums/historical sites; areas for festivals and large-scale recreational activities; and aid to our local schools. Staff received seven responses, detailed below, all of which are attached for review.

No. Organization Amount per Fiscal Year

1. MOVE SB County (formerly COAST/SBBIKE) $15,000

2. Foundation for Girsh Park $140,000

3. Goleta Lions Club – Holiday Parade $15,000

4. Goleta Valley Historical Society $110,000

5. South Coast Railroad Museum $50,000

6. Center for Urban Agriculture at Fairview Gardens $120,000

7. Goleta Union School District $20,000

8. Goleta Community Center – Senior Programs $30,000
TOTAL AMOUNT $500,000
A few notes regarding the applications:
1) The Center for Urban Agriculture at Fairview Gardens was originally granted $60,000 for educational programs in FY 22/23. However, in Summer of 2022, Fairview Gardens paused its farm production and education programs to focus on fundraising, planning, re-design, and re-building. They project two to three years to complete this re-building phase at which time they will resume farming and education activities. The Committee, and later Council, agreed that Fairview Gardens could retain the STOA funding it had been granted for FY 22/23.
2) The Goleta Community Center is being managed, for the time being, by the City of Goleta. While there is not a formal request for funding, staff had asked during the application period that a “placeholder” be added in for funding. This is because by the time this Support to Other Agency funding is available (July 1, 2023) it is not known whether the City or a nonprofit will be managing the Community Center. In either scenario, staff wanted to ensure that funding for the Senior Programs was secured. If Support to Other Agency funding is not approved for this program, staff will seek a budget appropriation from Council.

Staff is seeking a recommendation on approval and funding for the responses to the RFP for the STOA program. At this time, funding is set at $393,000, but the Committee has expressed interest in the past of raising that amount if requests were adequate.

Attachment 1
Responses to Request for Proposals for Support to Other Agencies Funding Proposal to City of Goleta 2023
Submitted by The Center for Urban Agriculture at Fairview Gardens Date of Submission: 1/25/2023
A. Detail the program, service, and/or activity for which funding is being requested. If requesting funding for more than one program/service/activity, provide a description of each, and for each include these components.

The Center for Urban Agriculture at Fairview Gardens (CUAFG) has begun an extensive visioning, planning and redesign process for the farm, its infrastructure, and its programs. The historic farmhouse (now 125 years old), much of the farm’s basic infrastructure, and the farm itself are in desperate need of a major upgrade to allow the farm to continue its programs into the future.

Michael Ableman, CUAFG’s founder and original farmer, has now returned after twenty years away to lead this process. We are asking the City of Goleta to join other community partners in supporting this effort by providing funding for a portion of the soft costs related to planning, design, and permits.

Goals for the re-design and infrastructure upgrade are as follows:

To address critical infrastructure needs. The historic farmhouse, which is situated in the heart of the farm and is the home of our offices and meeting space, is in need of restoration and upgrading. Our goal for the restoration is to retain the building’s historic character and values while upgrading for structural safety and to accommodate current program needs.

The farm also lacks a service barn to house equipment, tools, workshops, and provide additional space to support expanding agricultural and educational needs. In addition, the farm stand located on Fairview Avenue is in need of renovating.

To create a climate resilient agricultural model that addresses the urgent issue of growing food with dwindling water and energy resources.

In spite of recent torrential rains, California agriculture is still facing dramatic water shortages and a continued cycle of drought and flooding. According to a Washington Post analysis of more than a century of temperature data, Santa Barbara and Ventura Counties are warming at nearly twice the rate of any other region in the continental US. Following on Fairview Garden’s five decades of modeling innovative agricultural practices, well before it was popular to do so, we are re-designing the farm to focus on deep rooted perennials that require little if any water and few external inputs.

We are also re-building the farm’s infrastructure to demonstrate a net zero consumption of energy through the installation of a large solar array, replacement of fossil fuel dependent machinery with electric technology, and reducing external crop inputs. Utilizing some of the best research and creative thinking in these fields, we aim to demonstrate that agriculture in California and beyond can respond creatively and effectively to a rapidly changing climate.

FAIRVIEW GARDENS
To design and build a relatable and easily replicable suburban home garden model for Goleta residents. Surrounding the farmhouse, the demonstration garden will model growing methods and systems to replace lawns with high density food production. Fairview Gardens is an agricultural island floating in a sea of tract homes and shopping centers.

Many of our suburban neighbors are seeking visible and accessible models for how they can convert their resource intensive front or back lawns into growing food. With their input, our hope is to empower urban and suburban dwellers with the tools, visible examples, and training to give them greater self-sufficiency and food security, improve nutrition, reduce water and fertilizer use, and limit the use of fossil fuels that are required to manage lawns.

To create a dynamic interactive kids’ garden. CUAFG has a long and productive history of providing exceptional educational opportunities for children. As part of our re-design, we are working with a team of landscape architects and educators to create a child’s world within the farm that can provide the opportunity for children to immerse themselves within a dynamic multi-dimensional edible sensory landscape.

To create a long-range master plan. This detailed long-term plan will encompass crops, infrastructure, operations, programing, and management. It will include a Farm Management Manual and monitoring mechanisms to provide a solid roadmap for staff and management into the future.

To create an endowment fund. We have included five million dollars to our broader capital campaign to create an endowment fund that will provide ongoing support for our educational and program needs in the future. These funds will provide a buffer to the ups and downs of farming, reduce the dependence on annual fundraising, and stabilize the organization’s programs and activities.

We have now raised just under one million dollars in seed money to lay the groundwork for the broader capital campaign to achieve the above goals. With the support of the city of Goleta and the broader community we are hoping to continue planning, design, and fundraising activities through 2023 and, assuming we reach our financial goals, begin implementation of our plans by the spring/summer of 2024.

B. Please summarize your agency's past performance (as applicable) in relation to the program/service/activity for which funding is being requested. Are there any trends, best practices, or research related to the program/service/activity that can provide a background or rationale for your proposed scope of services? The Center for Urban Agriculture at Fairview Gardens (CUAFG) is a California nonprofit organization that owns and operates a nearly 13-acre certified organic farm in the heart of Goleta surrounded by a community of residents and businesses. The land is permanently protected by an agricultural easement held by the Santa Barbara Land Trust.

Fairview Gardens and CUAFG had a prominent role in pioneering the sustainable, urban, and farm-based education agricultural movements. This history is well documented in three trade published books, a PBS film narrated by Meryl Streep, and numerous local, national, and international media stories, all of which brought positive attention to the community of Goleta.

In its fifty-year history, Fairview Gardens and CUAFG have inspired thousands of young people who visited by the busloads, fed hundreds of Santa Barbara County families annually, trained numerous individuals who are now successful organic farmers, and created one of the first active agricultural conservation easements in the country. At its peak, the farm produced a staggering diversity of fruits, vegetables, and pulses in volumes unheard of for its scale. Its modeling of innovative farming and soil fertility systems placed it at the forefront of a movement that was just beginning.

Now we have the necessity and the opportunity to update and expand on the farm’s past work by addressing the critical challenge of growing food in a changing climate, modeling “dry farming” techniques that were once a feature of Goleta valley’s agriculture, supporting the changing needs of our local community through teaching climate smart suburban home gardening, offering creative opportunities for youth, and providing a model for farms to successfully navigate an uncertain future.

As one of the last working diversified farms located in the highly visible heart of Goleta, we are in a position to once again become an invaluable resource for the city and the community both as an attraction and as a service provider. With climate change, increased urbanization, and food security issues at the forefront, we believe our role going forward has become ever more important.

C. Attach your organization's Mission Statement and explain how the program/service/activity fits the mission.

Organization’s Mission: To preserve the agricultural heritage of the 125-year old Fairview Farm; provide the local community with fresh organically grown fruits and vegetables; demonstrate the economic viability of sustainable agricultural methods for small farm operations; research and interpret the connections between food, land stewardship, and community well-being; and nurture the human spirit through educational programs and public activities.

Program Fit:

The ageing infrastructure at the farm has reached a point where agricultural and educational program activities cannot be fulfilled. After five decades of providing food and education to Goleta we have recognized that our infrastructure, our goals, and our programs need to evolve to better serve the changing needs and demographics of the Goleta Valley. While our mission is timeless, the facilities that support it are not. Upgrading those facilities along with upgrading how we serve the community are essential for us to continue.

D. Describe the operational aspects of the program/service/activity, including:

1. Days and hours of operation;

2. Number (estimated) of service hours provided annually; and

3. How the program/service/activity will be managed and monitored.

1. Days and hours of operation: Farm production and education programs have been paused to focus on fundraising, planning, re-design, and re-building. We project 2-3 years to complete this re-building phase at which time we will resume farming and education activities.

2. Number of service hours provided annually: In 2021, prior to pausing, we provided 1,189.5 service hours.

3. How the programs will be managed and monitored: Our founder and original executive director/farmer Michael Ableman will act as lead planner and fundraiser along with Taylor Herren as administrative assistant. We have a new board of directors focused on fundraising and planning and a small team of community members who are assisting in a volunteer capacity to fulfill our goals. We submit regular progress reports to our board along with ongoing updates to the community as we fulfill our fundraising goals and begin the process of re-building.

E. Describe the priority population that will be served, and the estimated number of Goletans Served.

When programming resumes, we will have a much greater capacity to increase the number of people served in addition to being available to a more diverse population. Along with re-building the farm’s ageing infrastructure, we are working on re-designing the programs we will offer with a focus on providing services to a wider range of people. This will include making all interpretative signage fully bilingual, hiring education staff who better represent the current demographics of Goleta, and creating programs and on-farm events that are more representative of the diversity of our community.

F. How does (or will) your organization measure the success or performance of your program/service/activity?
At the completion of the two-year planning/redesign phase, we will have created a long-term integrated strategic plan for Fairview Garden’s programs, including an overview narrative and guiding principles, physical mapping and renderings, field plans and crop lists, architectural drawings, program designs, rebuild and program budgets, and hopefully permits to begin.

Fundraising will take place concurrently with the planning and design work, with our capital campaign made public after the first five million dollars have been secured. Success for this phase will be measured by the fulfillment of our fundraising goals and by the completion of all our planning, design, and permitting work.

G. Will the City's funding leverage other resources, such as supporting joint partnerships, matching funds, or cost sharing, or otherwise serve to catalyze other initiatives? If yes, please explain.

It is tremendously valuable for us to have the City of Goleta as a partner in moving Fairview Gardens through this new phase. While the financial support from the city is essential, it is even more important for the community to see that the City of Goleta, along with our corporate, foundation and individual donors, is an active, prominent, and major partner in our efforts.

We have been doing extensive work on creating a solid case for financial support for our redesign and re-build. Pledges are coming in and interest is high amongst the broader Goleta and Santa Barbara communities. Our approach is to seek funding from a range of sourcesgovernment (municipal, state, and federal), individuals, foundations, and corporations.

H. Please describe the extent to which the requested funds vital or necessary to carrying out the program/service/activity. What other sources of funding is your organization pursuing or planning to utilize?
As mentioned previously, our approach to the revitalization of Fairview Gardens is to have the broadest possible range of financial support -from neighbors who might give a single dollar to major foundations who can provide millions. This was the approach twenty-five years ago when we raised the funds to permanently protect the land, and it will be the approach going forward.

Having the City of Goleta as a financial partner, invested in this effort, is essential not just for the funds provided, but because of the importance of the city’s endorsement of our work to protect Goleta’s agricultural heritage.

I. Please explain whether the requested funding is needed on an ongoing basis, or if this is a one-year request. (Pilot programs or capital expenses are considered one-time requests.)
While the specifics of our needs will change when design, planning, and rebuilding has been completed, we are hopeful that the city will continue to support our efforts as they return to programs and operations.

J. Project Budget
Revenues
We have currently raised just under one million dollars to support year 1 (January 2023 – December 2023) which is focused on salaries, permits, design, consultants, etc. in advance of the actual rebuild of our facilities and the farm. During this time we will also be actively fundraising to fulfill our broader capital goals for the rebuild and for a small endowment. Our fundraising goal for phase one, including what has already been raised, is three million dollars.

Revenue FY 22/23
(Current Year)
July 2022 - June 2023
FY 23/24
(Next Year - Projected)
July 2023 - June 2024
City of Goleta Funds* $60,000 $120,000
Federal $0 $250,000
State $16,147 $50,000
County $15,000 $0
Municipal (Other Cities) $0 $0
School District $0 $0
Foundations/Trusts $100,000 $300,000
Donations/Fundraising $625,000 $2,000,000
Fees $0 $0
Other Sources/Revenues $0 $200,000
TOTAL REVENUE $816,147 $2,920,000
Expenditures
As of January 1, 2023 we began phase 1 of the project. We now have a fully engaged team of contractors and consultants and as such our expenditures relative to last year have increased significantly. A more detailed budget is available on request.

Expenditure FY 22/23 FY 23/24

Salaries, Benefits, Payroll Taxes** $195,000* $390,000* Consultants and Contracts** $100,000* $200,000*
Facilities, Utilities, Maintenance** $50,000* $100,000* Supplies $2,500 $5,000
Marketing (Printing, Advertising) $12,500 $25,000
Travel, Mileage, Training $10,000 $20,000
Equipment Rental/Maintenance** $20,000* $40,000*
Insurance $12,000 $12,000
Other Expenditures** $311,500* $300,000*
TOTAL EXPENDITURES $713,500 $1,092,000
**Additional Expenditure Details:

Salaries, Benefits, Payroll Taxes: The team includes an Executive Director, Administrative Director, and a part time bookkeeper, groundskeeper, farm worker, and fundraising coordinator.

Consultants and Contractors: In addition to the above we will also be engaging consultants and contractors to support the planning and permitting aspects of the redesign. This includes architects for infrastructure and landscape design, an energy and climate consultant, a land use and permitting consultant, and a government grant writing consultant.

Facilities, Utilities, Maintenance: The annual cost of utilities is approximately $20,000. This line item also includes the cost to maintain and make necessary repairs to the existing infrastructure, in addition to maintaining the land, and soil fertility work in preparation for the farm rebuild.

Equipment/Maintenance: Includes the cost of a recently purchased electric tractor that was subsidized with grants from the county and state. This also includes the cost to maintain existing farm vehicles and to purchase farm equipment as needed for the rebuilding of farm operations.

Other Expenditures: This category primarily includes the development soft costs related to permitting of the farmhouse restoration, farm stand renovation, and building of a new service barn. These expenses include city fees, an environmental review, structural and civil engineering, entitlement design and coordination, etc.

Deliverables
Girsh Park RFP for City of Goleta Funding to Outside Agencies FY 23-24 The Foundation for Girsh Park respectfully requests $140,000 to help fund park maintenance in fiscal year 2023-24. We are requesting an additional $5,000 to account for inflation and the ever-increasing expenses associated with park maintenance. The cost of all materials, water, equipment, and labor have dramatically increased in the last few years. To afford these increases, we have raised user fees, increased our fundraising activities, and continue a major annual draw from our endowment. Your added funding will help keep the facility in good working order for the community. Thank you for your time and consideration.

A. Detail the program, service, and/or activity for which funding is being requested. If requesting funding for more than one program/service/activity, provide a description of each, and for each include these components.

Since 2007, the City of Goleta and The Foundation for Girsh Park have maintained a highly successful public/private partnership to provide recreational opportunities for the community. The annual contribution from the City of Goleta allows Girsh Park to keep user fees affordable for the nonprofit organizations that use the facility. These nonprofit user groups include Dos Pueblos Little League, AYSO Region 122, Santa Barbara Soccer Club, Goleta Valley Dog Club, Central Coast Soccer League, Challengers Baseball, and Special Olympics of Santa Barbara, etc.

We estimate that Girsh Park receives over 500,000 visits each year for many different activities. We are a multi-use facility that brings together people of all ages, ethnicities, and socioeconomic levels to recreate in a safe and healthy environment. Your investment in Girsh Park helps to continue our successful enterprise and fulfills the need for community recreation. This model ensures that your citizens have recreational opportunities at a fraction of the cost compared to a traditional city model.

Over the last few years, Girsh Park was the only recreational facility that was able to stay open during a raging pandemic. Fields at local school districts and UCSB were closed to the public. This created a very high demand for our fields. To keep up with the high demand, we hosted soccer and baseball seven days a week. We placed teams on every patch of grass in the park. All that extra use wore out the grass throughout Girsh Park.

We are now investing significant resources to repair and rest fields to be ready for the next season. Without your funding to maintain the park, this would not be possible.

GIRSH PARK
B. Please summarize your agency's past performance (as applicable) in relation to the program/service/activity for which funding is being requested. Are there any trends, best practices, or research related to the program/service/activity that can provide a background or rationale for your proposed scope of services? Over the course of Girsh Park’s 23-year existence, we have utilized more than $22,000,000 worth of mostly private funding and resources to build, operate, and maintain this wonderful facility. Over that time, the City of Goleta has contributed about $2,000,000 to our efforts. Compared to a traditional city park model, this is a massive savings for taxpayers. We have been able to provide the community this facility with a relatively small amount of public money. That shows the success of our private/public partnership.

Our business model also allows you a return on investment from the many programs at Girsh Park. We host soccer and baseball programs year-round. Players visit Goleta from all over the area to participate. They stay in local hotels, eat at restaurants, and shop in our local stores. This directly benefits local business and helps to create greater tax revenue for the city.

Your contributions over the years have allowed us to focus other resources on capital improvement projects including a synthetic turf soccer field, new restrooms, a concession stand, batting cages, new ADA pathways, etc. We have also been able to focus efforts on developing more programs at the park, as well as improving the programs that we already have. Without your funding for maintenance, this would not be possible.

Today our fields are reaching maximum capacity, and we need to add more field time to accommodate the demand for field time. More synthetic turf and field lighting projects are needed. Our foundation is committed to meeting those desires, and we need your help to reach these goals.

C. Attach your organization's Mission Statement and explain how the program/service/activity fits the mission.
“It is our mission to develop, maintain and enhance The Lester A. and Viola S. Girsh Park to provide all community members with affordable, high-quality park and recreational facilities in a safe, attractive and healthy environment.” The funding we are seeking is allocated to our annual park maintenance budget.

Fundamentally, our organization’s main goal is to properly maintain Girsh Park. Balancing our operations budget long-term is the most important aspect of our business. When properly balanced, we can work on other mission fulfilling projects such as capital improvements and park beautification. All these efforts together define our mission and purpose. Our foundation’s purpose is to own, operate, and improve Girsh Park for the community.

D. Describe the operational aspects of the program/service/activity, including:

1. Days and hours of operation
Girsh Park is open 7 days a week, 365 days of the year, from 7AM to sunset. We have some nighttime activity including soccer under portable lighting to 9PM.

2. Number (estimated) of service hours provided annually This is difficult to calculate considering we are a 25-acre facility with multiple activities going on at the same time. We are open to the public for nearly 4,000 hours each year.

Programs like Dos Pueblos Little League, AYSO, Santa Barbara Soccer Club, Central and Coast Soccer League hold their sessions/seasons for a minimum of 48 hours per participant. Some of these programs are operated for multiple seasons each year increasing the estimated number of service hours per participant.

Families participate in multiple programs and spend time recreating at Girsh Park yearround. A common joke in the community is that AYSO stands for “All Your Saturdays Occupied”. Do not forget about two practices per week and a Sunday scrimmage! This holds true for our other baseball and soccer programs. We estimate that Girsh Park receives over 500,000 visits each year.

3. How the program/service/activity will be managed and monitored.

The public uses Girsh Park for organized programs/events and spontaneous/drop-in use.

This includes walking, running, playground use, meetings, picnics, workouts, dog walking, etc. Programs and events all vary by season and are carefully scheduled to coexist with one another. For instance, Dos Pueblos Little League plays in the spring, AYSO in the fall. Our youth sports occur after-school, on the weekends, or during school breaks.

Parties and picnics are booked year-round in our event venues, mainly on the weekends.

Girsh Park is always in use and is essential to the health of our community.

E. Describe the priority population that will be served, and the estimated number of Goletans served.

We serve all demographics at Girsh Park, including a wide range of ethnicities and socioeconomic levels. We have partnered with many other nonprofit organizations to provide recreation programs for youth and adults in our community. Our most attended programs include Dos Pueblos Little League and Challengers (400 participants), AYSO Region122 (2,500 participants), Central Coast Soccer League (1,000 participants) Santa Barbara Soccer Club (1,500 participants), etc. We estimate that sixty + percent of these participants live in the City of Goleta based on information provided by our users.

Scholarship programs are available through each program to ensure that all our programs are affordable to the public.

F. How does (or will) your organization measure the success or performance of your program/service/activity?
The Foundation for Girsh Park measures success in several ways. Our number one goal each year is to balance our budget while successfully maintaining the facility. Each year we must generate enough revenue to offset expenses, and that is not an easy task. We also measure success by the number of people that utilize the facility each year.

Measuring the actual number is difficult, but we can look to our program participation numbers for a good representation. All our programs have grown throughout the years, and they are getting more popular by the season.

Another major goal each year is to improve and beautify Girsh Park outside of the dayto-day operations of park maintenance. For instance, this year we improved the baseball fields with new bullpens, pitching mounds, fences, and better infields. We put resources into landscape improvements, irrigation improvements and new irrigation controllers to save water. We measure our success by the improvement projects we have accomplished. Most of the funding for capital improvement projects is raised outside of the operating budget. Our organization is dedicated to improving the facility for the community, because Girsh Park will be needed for generations to come.

G. Will the City's funding leverage other resources, such as supporting joint partnerships, matching funds, or cost sharing, or otherwise serve to catalyze other initiatives? If yes, please explain.

Yes, we leverage the resources of many other non-profit organizations to provide programs for the community. We have long-term partnership agreements with DPLL, SBSC, Goleta Valley Dog Club and AYSO. Your funding helps Girsh Park honor these agreements by keeping the facility in good working order for the participants. Without your funding our facility would be in poor shape, and each of these organizations would not have a safe place to play.

H. Please describe the extent to which the requested funds vital or necessary to carrying out the program/service/activity. What other sources of funding is your organization pursuing or planning to utilize?
Your continued funding is vital for our organization. Our wonderful public/private partnership with the City of Goleta has lasted for 15 years. If this partnership were to terminate, or be reduced, then it would be very difficult to keep Girsh Park in good working order for the community. Our business model would need to be dramatically changed, and ultimately it would affect the quality of the facility and programming. That would negatively impact Goleta residents. We would like to continue our partnership and expand it into the future.

We seek funding sources from all over the community. This includes a robust fundraising effort this year for both operations and capital improvements. This funding comes from families, individuals, foundations, corporations, etc.

I. Please explain whether the requested funding is needed on an ongoing basis, or if this is a City of Goleta RFP for Programs, Services and Activities (Fiscal Year 2022/2023) one-year request. (Pilot programs or capital expenses are considered one-time requests.)
On-going operational funding for park maintenance is necessary for the health and longevity of Girsh Park. We can provide this wonderful community asset for a fraction of the cost that it would take to operate this as a traditional city park. Your support into the future is critical to ensure that Girsh Park is here for generations to come. Girsh Park is truly Goleta’s Park, and our partnership will always be essential to our success. Many thanks for your continued support.

City of Goleta RFP for
Programs, Services and Activities
(Fiscal Year 2023/2024)

Page 5 ends

Revenues
FY 22/23
(Current Year)
FY 23/24
(Next Year - Projected)
City of Goleta Funds*
Federal
State
County
Municipal (Other Cities)
School District
Foundations/Trusts
Donations/Fundraising
Fees
Other Sources/Revenues**

TOTAL REVENUE
*In the first column titled "FY 22/23 (Current Year)", please note the amount of City of Goleta Funds received by your agency for the current fiscal year, if any. In the second column titled "FY 23/24 (Next Year - Projected)", please include the amount of City of Goleta funds your agency is requesting under this solicitation. **Please specify the Other Sources/Revenues:

City of Goleta RFP for
Programs, Services and Activities
(Fiscal Year 2023/2024)

Page 6 ends

TOTAL EXPENDITURES
*In the far-right column titled "City of Goleta Funds Requested for FY 23/24 (Next Year - Projected)", please specify the proposed uses for the requested funds by including amounts in the associated rows. For example, if your agency is requesting that a portion of City of Goleta funds be dedicated to facility maintenance, specify the amount in the corresponding row (Facilities, Utilities, Maintenance).
**Please specify Other Expenditures:
401 North Fairview Avenue • Goleta, CA 93117 • (805) 681-1200 January 25, 2023
City of Goleta
Response to RFP for the Provision of Programs, Services, and Activities that Support Government/Interagency and City Facilities/Recreation in the City of Goleta for Fiscal Year 2023/2024
Background:

Safety of students is of paramount concern for the Goleta Union School District (GUSD). In prior years, GUSD maintained a relationship through an MOU with the City of Goleta to take measures that enhance the safe transition of students on and off of school campuses and across the streets of Goleta through the hiring of crossing guards at the four school sites within the city limits. The City of Goleta and its commitment to public safety, provided funding of $20,000 each year to help pay for the cost to have crossing guards at their stations, every day, rain or shine, throughout the school year to mitigate the risks of pedestrian students making their way on and off campus before and after school. The total cost to provide this critical service to the GUSD students and their families, who reside in the City of Goleta, is over $50,000 per year, when fully staffed, at just these four schools. In recent years past, the City of Goleta has provided $20,000 to support the GUSD crossing guard program. GUSD hires, manages and assumes all responsibility for the administration of these part time employees.

This document serves as the official response to the RFP issued by the City of Goleta and the following pages will provide all of the information requested in the Deliverables section of the RFP document.

If you have any questions, please do not hesitate to contact me directly by email at [email protected] or by phone at (805) 681-1200 x2205
Sincerely,
Conrad Tedeschi, CPA
Assistant Superintendent Fiscal Services
Deliverables

GOLETA UNION SCHOOL DISTRICT
Fiscal Services
Board of Trustees
Dr. Richard Mayer, President
Dr. Vicki Ben-Yaacov, Vice President
Sholeh Jahangir, Clerk
Ethan Bertrand, Member
Emily Zacarias, Member
401 North Fairview Avenue • Goleta, CA 93117 • (805) 681-1200 A. Detail the program, service, and/or activity for which funding is being requested.

If requesting funding for more than one program/service/activity, provide a description of each, and for each include these components.

Provide crossing guard services in the neighborhoods adjacent to four elementary schools within the City of Goleta. Crossing guards are placed at busy intersections on all school days, Monday through Friday, before school and after school with exact start and end times that vary based on the individual school bell schedules. Crossing guards are supported by GUSD with signs and reflective vests as well as training to maximize safety for students, families and staff, and are supervised by school site principals. Some schools need additional crossing guards at multiple busy intersections so City support will allow for the continued staffing at those intersections to ensure the safety of these Goleta residents.

Four of these schools reside within the boundaries of the City of Goleta.

These schools are La Patera, Brandon, Ellwood, and Kellogg. Crossing guards are a proven way to ensure safety of students crossing streets during the busy traffic times of morning drop off and afternoon pickup.

Crossing guards wear reflective vests and carry large stop signs.

Students arrive at school on foot and often ride bicycles and scooters.

Crossing guards. I am happy to say that there have been no related pedestrian/vehicle incidents in those intersections monitored by GUSD Crossing Guards.

C. Attach your organization's Mission Statement and explain how the program/service/activity fits the mission.

Mission Statement:

The mission of the Goleta Union School District is to maximize academic, intellectual, and personal growth in order for each student to prosper in, and positively influence, a diverse and dynamic world.

Comment
It is critical for students to feel safe and to be safe as they get to school and are leaving school to ensure the mission of the GUSD is achieved.

I have also attached the GUSD Strategic Plan of which a safe, healthy and secure environment is one of the critical Values and Beliefs. This starts on their safe arrival to school.
401 North Fairview Avenue • Goleta, CA 93117 • (805) 681-1200 D. Describe the operational aspects of the program/service/activity, including:

1. Days and hours of operation; Mon - Friday
 Before School 7:45am – 8:15am
 Early Kindergarten Release 1:30pm – 2:00pm
 After School 2:45pm – 3:15pm
 185 School days each year

2. Number (estimated) of service hours provided annually.  Approximately 1,850 hours across the four sites
(Avg 2.5 hours per day x 4 sites x 185 days)

3. How the program/service/activity will be managed and monitored.  GUSD Admin hires the crossing guards and provides training.

The individual school site Principals provide daily supervision and provide substitutes when the normal crossing guard is out.

E. Describe the priority population that will be served, and the estimated number of Goletans served.

Certified Enrollment at the four TK-6 elementary schools is 1,570 students broken down by school as follows:

Brandon - 444
Ellwood - 341
Kellogg – 409
La Patera – 376
These numbers reflect only students and do not include parents, babysitters, caregivers, siblings or others that might walk or ride with students to school.

F. How does (or will) your organization measure the success or performance of your program/service/activity?
Success in our crossing guard program is measured by the safety of our community members and lack of pedestrian injury accidents from vehicles.

The measure would be the number of accidents and injuries.

G. Will the City's funding leverage other resources, such as supporting joint partnerships, matching funds, or cost sharing, or otherwise serve to catalyze other initiatives? If yes, please explain.

The funding provided by the City will not leverage other resources. Even at $20,000 per year that that City provided in the past, GUSD would cover the remaining cost of salaries and benefits along with the cost of crossing guards at the remaining five school sites not in the City of Goleta.

H. Please describe the extent to which the requested funds vital or necessary to carrying out the program/service/activity. What other sources of funding is your organization pursuing or planning to utilize?
Funding for public school districts is limited and fixed based on local and state economic factors. When funding sources are cut, school districts are forced to prioritize programs. Safety is of paramount importance and the City’s support will ensure the crossing guard programs will not be cut.

I. Please explain whether the requested funding is needed on an ongoing basis, or if this is a one-year request. (Pilot programs or capital expenses are considered one-time requests.)
401 North Fairview Avenue • Goleta, CA 93117 • (805) 681-1200 For years, this funding has been provided ongoing, year after year, and only recently has this changed that has required the school district participate in this competitive grant process. Our request is once again ongoing for the public safety of the Goleta Community.

J. Using the budget tables on the following pages, please list all revenue and expenses for the program/service/activity that you are seeking City funding for, according to the sources and time periods listed. Duplicate this form as necessary. Note: This budget form must be completed for each separate program/service/activity you are requesting City funding for. Any budgets submitted in separate format from the below tables will not be considered.

Revenues
FY 22/23
(Current Year)
FY 23/24
(Next Year – Projected)
City of Goleta Funds $7,150 $20,000
Federal
State
County
Municipal (Other Cities)
School District
Foundations/Fundraising
Fees
Other Sources/Revenues**
TOTAL REVENUE $7,150 $20,000
Expenditures
FY 22/23
(Current
Year)
FY 23/24
(Next Year –
Projected)
City of Goleta Funds
Requested for FY23/24
(Next Year–Projected)*
Salaries, Benefits, Payroll Taxes $45,000 $50,000 $20,000 Consultants and Contracts
Facility, Utilities, Maintenance
Supplies
Marketing (Printing, Advertising)
Travel, Mileage, Training
Equipment Rental/Maintenance
Insurance
Other Expenditure**
TOTAL EXPENDITURES $30,000 $35,000 $20,000
*In the far-right column titled "City of Goleta Funds Requested for FY 23/24 (Next Year - Projected)", please specify the proposed uses for the requested funds by including amounts in the associated rows. For example, if your agency is requesting that a portion of City of Goleta funds be dedicated to facility maintenance, specify the amount in the corresponding row (Facilities, Utilities, Maintenance).

City of Goleta
RFP FOR THE PROVISION of
Programs, Services and Activities that
Support Government/Interagency and
City Facilities/Recreation in the City of Goleta
(Fiscal Year 2023/2024)
Goleta Valley Historical Society (GVHS)
Overview:

This proposal addresses the City of Goleta's plan to provide programs, services and/or activities that promote recreational, intergovernmental agency and educational opportunities in the City of Goleta, and as informed by the Citywide Two-Year Strategic Plan.

Deliverables:
(A.) Detail the program, service, and /or activity for which funding is being requested.

Funding Request for Programs, Recreational Activities and Grounds Maintenance:

Programs
Education: Our educational programming includes the more than 600 third graders from the Goleta Union School District and beyond who participate in our Ranch Days program, a flagship program for the Goleta Union School District (GUSD), which meets the state-mandated curriculum for local history.

We launched the Camp Stow summer program in 2019. This highly successful program available to K-3 rd grade
children, is an expansion of the Ranch Days program that provides a week-long session of experiential learning through interaction with our ranch yard chickens, baby goats and other live farm animals, lake walks, exploration of our natural environment, and arts and crafts activities. This program has been so beneficial to our local children, that at the request of community parents, we held (4) weeks of Camp Stow in 2022 with the addition of “Winter” Camp Stow during the winter break from school. With the generous funding provided in the past by the City of Goleta and other benefactors, we can offer an additional week this Spring 2023 with the addition of “Spring Break” Camp Stow. The pandemic continues to create many barriers for our families who rely upon quality childcare and afterschool programs to enable parents to work to support their families. All our youth-centered educational programs have a proven record of accomplishment for being engaging, stimulating and FUN! Our custom designed programs for the youth in our community blends beautifully with the City of Goleta’s priority to support aid to our local schools while also addressing the needs of our parents who have shouldered the lion’s share of uncertainties throughout the pandemic.

Additional Educational Opportunities: The society collects and makes available to the community, historical resources and provides educational programs for adults that promote local history. This includes lectures and exhibits that showcase different topics related to the Goleta Valley. Our Visitor’s Center has a large collection of books, (many are written by local authors), and other items that detail the history and lives of those who live in our 1 GOLETA VALLEY HISTORICAL SOCIETY
unique slice of paradise.
• GVHS has created three onsite educational areas that provide intentional self-guided tours of the Rancho La Patera Ranch. Upon entering the property,
• 1) the Visitor Interpretive Center welcomes guests to an overall description of the property featuring a model of the Rancho La Patera footprint, placement of buildings and grounds. The Visitor Interpretive Center also posts various aspects of the history of the property and the Stow Family. Passing between the Stow House and bunkhouse, visitors enter
• 2) the Ranch Yard, an interactive display of farm equipment used on the property. Utilizing funding from a grant secured late in 2021, we updated the Ranch Yard tour with engraved signage and QR capabilities to provide a broader understanding of the farming/agricultural industry locally and the impact of the contributions of the research done on the Rancho La Patera nationally. At the back of the Ranch Yard is the century-old walnut packing shed, which houses
• 3) the History Education Center, telling the story of the Goleta Valley, from Chumash and native peoples up to present day, with a focus on ranching and agricultural stories. The center has been designed as an interactive experience, utilizing new technologies, innovations, and materials to enhance the visitor experience.
• 4) STOW 150 Exhibit: In celebration of the 150th Anniversary of Rancho La Patera and Stow House, the GVHS Archivist, along with the help of staff, board members, volunteers, and family members of the Stow family, created and installed a breathtaking, permanent exhibit within the History Education Center. Photos, historical ranching documents, memorabilia, personal videotaped interviews, and many other items from the GVHS collection and Stow family have been preserved for our community to view and appreciate. • 5) Educational Lecture Series/Oral Histories: The GVHS is in the process of scheduling historical themed lectures related to the history of the Stow family and Goleta ranching history. In addition to scheduled lectures by local community experts, we have captured oral histories from members of the Stow family, local ranchers, and long-term volunteer docents. This information will be integrated into our docent-led tours of Stow House and La Patera Ranch becoming part of our historical archives for posterity. • 6) Tours: These educational opportunities are complemented by the docent-led tours of Stow House.

Visitors can ask questions of the docents who are well versed on the house, its period contents, the Stow family, and aspects of their life as Goleta residents, scientists, and agricultural entrepreneurs and inventors.

With the City’s approval, GVHS invested in a Master Interpretive Signage Project in 2015 to help visitors understand the history of the property. Residents walking their dogs, bird watching or just taking time during their lunch break, stop and read the signs that reveal the history of this historic property.

Festivals and Large-Scale Recreational Activities
The Goleta Valley Historical Society has a rich tradition and history of overseeing many annual local festivals. These major events include:
• Fiesta Ranchera (presented by Old Spanish Days-Fiesta). This past year was the 13 th anniversary for hosting
this event at the Stow House with a modified attendance of approximately 400 due to Covid restrictions.

Normally this event draws approximately 1000 attendees and is one of the most popular events of the summer.
• Old Time Fiddler’s Festival (celebrating 50 years in 2022 and usually 1200 attendees each year) • Old Fashioned 4th of July (celebrating its 50th year with 1500 attendees on average) • Music at the Ranch (a free summer concert series, featuring local musicians). This series has offered a safe, outdoor recreational experience for community members.
2 • Sundays at the Ranch (a weekly event that includes barnyard fun with our furry and feathered friends, tractor rides, arts and crafts, and outdoor walks on the property). This is a very popular event for our local families and out-of-town visitors to the area. Many local bird watching groups come out every Sunday. • Holiday at the Ranch (this 2-day event features Stow House tours for family and friends to enjoy the house decorated in fine holiday regalia, visits to Santa by children and their parents, keeping with the traditions that the Stow family enjoyed over many years. Our volunteer Santa has delighted children for 26 years! • Stow House Tours (tours take place every weekend [except for January], with volunteer docents offering a rich guided history of the Stow House, the Stow family, and the community of Goleta) Note: Except for Fiesta Ranchera, all our community events are free for GVHS members. Our programs and events draw a diverse population from every socio-economic group of our region.

Additional Private Events
The GVHS is committed to continue its tradition as a gathering place for events on the Rancho La Patera and Stow House property. The GVHS continues to open this exquisite property for Weddings, Fundraisers, Private and Corporate Events and Memorial Services to enable families and companies to celebrate those meaningful events in their lives. Our desire is that with our continued partnership with, and funding from, the City of Goleta, we will be able to increase our exposure and services as an excellent, full-service destination location for these most important and meaningful occasions.

Note: Some previously utilized parking on the property has now been designated as “environmentally sensitive”.

The Society supports this designation; however, this change in circumstance has led to the exploration of alternatives for off-site parking and shuttle services to properly accommodate the needs of our guests who attend events hosted on the property. We are grateful to the City of Goleta for their generosity in offering to assist the Society in developing mutually beneficial guidelines to address this necessary component for hosting community and private events. The Society is clear that for private events, the potential costs incurred for parking/shuttle services for private events would be the financial responsibility of the hosting entity. For community-wide events, we are hopeful that the City will accept our request for funding through this RFP process in order to cover these potential costs in the future.

Maintenance: Since 1967, GVHS has been the steward of Rancho La Patera & Stow House. GVHS maintains and interprets 4.7 acres within the Lake Los Carneros Nature & Historical Preserve, which features the Stow House, built in 1872. To facilitate and encourage return visits from the community, along with hosting events, we intend to address the much-needed deferred maintenance on the interior of the Stow House and the Ranch Yard, which we have not been able to fully fund din the past few years due to the pandemic. Our Building and Maintenance committee crew is eager to move forward with several priority projects to maintain this highly valued asset of the City of Goleta. In the Ranch Yard, we look to overhaul the existing grounds with turf or sod. We need to restore the blacksmith shop to its former glory, and attend to maintenance on other ranch buildings, such as repairing and reroofing the History Education Center and the Ranch Yard Carriage Center to protect the historical assets contained within.
(B.) Summarize your agency’s past performance (as applicable) in relation to the program/service/ activity for which funding is requested.

The Goleta Valley Historical Society has a long-standing track record (since 1967) for delivering quality programs, events, and maintaining the grounds that encompass Rancho La Patera and Stow House. Our programs and camps always have a waiting list, and our attendees praise us for our performance. We work closely with the maintenance 3 staff from the City of Goleta to make sure the grounds are clean, safe, and aesthetically pleasing to those who visit.

We are listed on the National Registry for Historical Landmarks. (C.) Attach your organization’s Mission Statement and explain how the program/service/activity fits the mission.

The Mission of the Goleta Valley Historical Society is to collect, preserve, interpret, and foster appreciation of Goleta Valley's history through exhibits, programs and stewardship of the historical Rancho La Patera, home to the Stow family.

All the above-mentioned items in Section A of this application details how we support our Mission Statement. (D.) Describe the operational aspects of the program/service/activity, including:

1. Days and Hours of Operation
• The Ranch Yard and History Education Center is currently open Sundays from 11 a.m. to 2:00 p.m. • The Museum Store and Visitor Interactive Center are open Saturdays and Sundays from 1:00 p.m. to 4:00 p.m.
• Beginning again in February 2022, one-hour Stow House tours will be held on Saturdays at 2:00 p.m. and 3:00 p.m.

2. Number (estimated) of service hours provided annually 25,000 people per year or an estimated 20,000 unduplicated individuals

3. How the program/service/activity will be managed and monitored The GVHS is overseen by a Board of Directors comprised of 6 volunteer community members and is currently managed by one full-time employee (Director of Operations) and two part-time employees who coordinate event planning, marketing and membership, visitor services and guest services in our on-site Museum store. These paid staff members are supported by the efforts of nearly 50+ volunteers throughout the year. The Director of Operations serves as on-site security support while living in the Caretaker’s Cottage. This on-site security presence is an important benefit to the GVHS and the City, in that it provides a set of eyes and ears on a property that is somewhat remote in its location, despite being close to neighborhoods and business areas. Because this security presence is currently the Director of Operations, the property is monitored throughout the day as well as the evening and nighttime hours. (E.) Describe the priority population that will be served, and estimated number of Goletans served.

The Goleta Valley Historical Society serves over 25,000 people each year from all walks of life. We welcome all folks from infants to senior citizens regardless of race, religion, or socioeconomic status. Although most individuals who enjoy our offerings are Goletans, through word of mouth, outreach, and advertising, our sphere of influence is growing and we are serving as host to more and more people from the Santa Barbara, Montecito, Carpinteria communities and beyond.
4 (F.) How does (or will) your organization measure success or performance of your program/service/activity?
The City of Goleta (through repeated leasing agreements) has been supportive of The Society for so many years because we are good stewards of their community valued asset. Through our community and educational offerings, we are the heart of Goleta’s community and history. No other entity within Goleta provides the range of large-scale community gathering opportunities that we provide, nor impacts so many of its residents. We serve as a repository for the history of the City of Goleta. With the City’s investment in maintaining our mutual and successful relationship, the City will maintain a valuable foundation upon which its success is built. We are grateful for your support of GVHS and are proud to be your partners in this critical work.
(G). Will the City’s funding leverage other resources, such as supporting joint partnerships, matching funds, or cost sharing, or otherwise serve to catalyze other initiatives? If yes, please explain.

Yes. When applying for other grant opportunities and donations from the private sector, these funders want to know about other entities who support the agency requesting funding. We are proud to report that we collaborate with the Railroad Museum and the other museums in town on joint programs and projects when appropriate.
(H). Describe the extent to which the requested funds are vital or necessary to carrying out the program/service/activity. What other sources of funding is your organization pursuing or planning to utilize?
The Goleta Valley Historical Society, without the generous support of the City of Goleta, our cherished membership and community foundation funding, the GVHS would not be able to provide the level of service we currently offer.

Without funding on an on-going basis, this wonderful and long-term partnership with the City of Goleta, the valuable assets and links to the past – the interpretation of Rancho La Patera & Stow House and records associated with the 19th and 20th century growth – will suffer. The City's funding is critical as we submit proposals to local foundations, many of which ask for a list of others who support us. In this way, we can leverage the City's faithful and generous giving for additional donations that support both our operating budget and special projects. (G) The Goleta Valley Historical Society receives about one-third of its required income from membership dues, programs, events, rentals, museum store sales and investments. We are dependent on charitable income for the balance. Operating on a budget of approximately $300,000 that means that we must raise approximately $200,000 annually from donations. (H) This makes the City's investment vital to our health as an organization and to the offerings we can bring to the Goleta community.
(H). Please explain whether the requesting funding is needed on an on-going basis, or if this is a onetime request.

This is an ongoing request.
5 Revenues
FY 22/23
(Current Year)
FY 23/24
(Next Year - Projected)
City of Goleta Funds* 105,300 110,000
Federal
State
County
Municipal (Other Cities)
School District
Foundations/Trusts 28,500 25,000
Donations/Fundraising 106,000 60,000
Fees 1,400 3,000
Other Sources/Revenues** 52,000 107,000
TOTAL REVENUE 293,200 305,000
*In the first column titled "FY 22/23 (Current Year)", please note the amount of City of Goleta Funds received by your agency for the current fiscal year, if any. In the second column titled "FY 23/24 (Next Year - Projected)", please include the amount of City of Goleta funds your agency is requesting under this solicitation.
**Please specify the Other Sources/Revenues:

These are actuals from FY 22: Youth Camp Tuition Fees-$25K; Weddings-$20K; Corporate/Private Events-$20K; Individual Donations-$16K; Investment Income-$14K; Sales of Inventory-$12 6 Expenditures
FY 22/23
(Current
Year)
FY 23/24
(Next Year -
Projected)
City of Goleta Funds
Requested for FY 23/24
(Next Year - Projected)*
Salaries, Benefits, Payroll Taxes 97,000 105,000 40,000 Consultants and Contracts 5,000 8,000 8,000
Facility, Utilities, Maintenance 45,000 50,000 50,000
Supplies
Marketing (Printing, Advertising) 9,000 10,000 5,000
Travel, Mileage, Training
Equipment Rental/Maintenance 12,000 15,000 7,000
Insurance 8,000 8,000
Other Expenditures** 109,000 100,000
TOTAL EXPENDITURES 285,000 296,000 110,000
*In the far-right column titled "City of Goleta Funds Requested for FY 23/24 (Next Year - Projected)", please specify the proposed uses for the requested funds by including amounts in the associated rows. For example, if your agency is requesting that a portion of City of Goleta funds be dedicated to facility maintenance, specify the amount in the corresponding row (Facilities, Utilities, Maintenance).
**Please specify Other Expenditures:

These are actuals from FY 22: Accounting-$13K; Fundraising-$8K; Program-$21K; Fundraising Events-$48K; Office$14K; IT-$5K
7 ICE IN PARADISE 2023 REQUEST FOR SUPPORT
A. Detail the program, service, and/or activity for which funding is being requested. If requesting funding for more than one
program/service/activity, provide a description of each, and for each include these components.

The Greater Santa Barbara Ice Skating Association opened Ice in Paradise on October 14, 2015. After incorporating as a non-profit 501 (c) 3 in 2008, and with years of planning, organizing, and raising over $10 million through our Capital Campaign to construct and operate Ice in Paradise, it was a dream come true to open our doors and provide much needed recreational facility in Goleta. We offer a variety of recreational activities to local youth, families, university students, residents and visitors. Our programs include: daily affordable public skating sessions, ice skating lessons, birthday parties, figure skating programs, ice dancing, and youth and hockey programs.

The past two years have been challenging for so many organizations during the Covid Pandemic, and we are no exception. After growing success and program growth year after year, Ice in Paradise was closed on and off for 10 months, and it has been a real challenge for our organization to regain momentum after our numerous closures.

Despite the obstacles, we remain committed to keeping our State-of-the-Art facility open year-round to provide public ice skating sports and recreational activities for the youth, students, and families in Goleta and the surrounding community. We will continue to provide high quality programming and work to expand our reach so that everyone that wants to participate in our recreational programs has the opportunity to do so. That said, we are in need of support to help re-engage, enhance, and provide opportunities for all community members to participate in these programs. We rely not only on user fees, but also importantly, donations, grants and community support to operate Ice in Paradise.

Today we ask for general operating support from the City of Goleta in the amount of $75,000 to support our Youth Hockey and our Learn to Skate Program recreation programs specifically.

Entry Level Youth Hockey Program:

Hockey takes cooperation, teamwork, and respect to succeed on and off the ice.

Hockey teaches coordination and balance, builds strength physically and mentally, and gives children an engaging, fast paced, healthy activity that creates bonds of friendship.

We are currently seeking support to keep down the costs of our youth hockey program ensure it is affordable and accessible to all. If we charged families the true cost of this sport, including ice time and coaching, it would be cost prohibitive to many families.

Support from the City of Goleta will allow us to give children the opportunity to

ICE IN PARADISE
experience this engaging sport without a large initial financial commitment. Currently we have a donor that helps underwrite the cost of this program so that we may offer it very affordably. We will no longer receive this grant next year and are looking for support from the City of Goleta to help keep our costs low for participants. Currently 8 weeks of youth hockey instruction and coaching is $80 with all equipment provided free of cost.

We are also in need of financial support to purchase more loaner hockey equipment, which will allow us to further support families that want to try hockey for the first time.

Interested youth will be able to utilize loaner equipment to keep the sport accessible to all that want to participate. We are asking for $25,000 for to help support these two endeavors of underwriting the cost of the program and the purchase of new loaner equipment for participants.

Youth Learn to Skate Program
Learning how to ice skate builds strength, develops confidence, and teaches the value of perseverance. It teaches resilience, consistency, and decision making. Our Learn to Skate program has suffered due to the to numerous rink closures over the past two years and the recent loss of our Skating Director. A consistent ongoing program is essential for continued growth and progress of skaters and the skating program. Funds are needed for an enhanced marketing and advertising effort to re-create an interest in this program as well as hiring a new Skating Director to help us manage this program.

We are asking for $50,000 to help support our Learn to Skate Program.

Ice in Paradise exists because of community support from individuals and organizations that see the real value in providing a safe, healthy place for kids to learn a new sport, get exercise, and develop lifelong skills. We hope for your support to help us expand and enhance our programs so no child that wants to learn a new sport is turned away.

Thank you for your consideration.

B. Please summarize your agency's past performance (as applicable) in relation to the program/service/activity for which funding is being requested. Are there any trends, best practices, or research related to the program/service/activity that can provide a background or rationale for your proposed scope of services?
Ice in Paradise has been providing recreational programming in Goleta since opening our doors in October 2015. We provide daily public skating sessions, youth and adult hockey, figure skating, skating school for youth and adults, we are the home of the UCSB hockey team, local high school hockey team, and continue to be a skating destination for locals and visitors alike.

Part of the rationale in asking for this funding is that we have come to understand that our programs serve an unmet need in the community, which is recreational opportunities for teens and indoor recreation for families. We have recently worked with John Davies of Davies Public Affairs, and they have collected information from community leaders and community members from Goleta and Santa Barbara County.

Overwhelmingly the feedback they received is that there is a deficit of safe, affordable, indoor recreational opportunities for teens and families in our area. Ice in Paradise is the only organization in the City Of Goleta that fulfills this need. Our goal with the “Free Skate Day at Ice in Paradise” partnership with the City of Goleta Library, is to help introduce ourselves to City of Goleta residents and also provide a free recreational opportunity they would not have otherwise on a monthly basis.

C. Attach your organization's Mission Statement and explain how the program/service/activity fits the mission.

Please find our Mission, Vision, and Values document attached. Our mission, as a non-profit organization, is to provide a wide variety of recreational ice-skating programs for all members of our community to enjoy at affordable prices within a state-of-the-art facility. We strive to deliver this within a safe, friendly and fun environment with unparalleled customer service.

Each day we continue to deliver on our mission. We provide public skating sessions open every day of the week open to all residents of our community. We offer discounted programs like our Young Norq’s youth hockey program mentioned earlier, and we have recently launched a “Free Skate Day with your Goleta Library Card” which will offer waived fees one day each month to guests with a library card through December 2023.

We have a weekly discounted teen night and college night to provide a safe, and fun opportunities for young adults to recreate. We continue to maintain the highest standards for our rink and equipment and strive to make our programs affordable and accessible to all.

D. Describe the operational aspects of the program/service/activity, including:

1. Days and hours of operation; 2. Number (estimated) of service hours provided annually; and City of Goleta RFP for Programs, Services and Activities (Fiscal Year 2023/2024) Page 4 3. How the
program/service/activity will be managed and monitored.

Ice in Paradise is open Monday-Saturday from 9 am – 10 pm and Sundays from 9 am to 9 pm providing programming every day of the year except Christmas. We monitor programs and activities year over previous year based on the number of participants in our programs and continue to experience growth each year.

E. Describe the priority population that will be served, and the estimated number of Goletan’s served.

Ice in Paradise serves all the residents of Goleta and the surrounding area. Based on participation in our recent “Free Skate Day with the Goleta Public Library” and rink usage over the last year since reopening after Covid closures, we estimate we serve 10,000 Goletan’s per year. Our priority is to make our programs available to all those that want to participate, and particularly focus on those with low to moderate income.

We are always looking for ways to underwrite our programs to keep them affordable and accessible.

F. How does (or will) your organization measure the success or performance of your program/service/activity?
We currently measure success by increases of revenue over the previous year in our various programs such as Learn to Skate, Hockey etc. Now that we have begun our outreach programs like our “Free Skate with Goleta Library Card” we are tracking how many participants we have each month.

G. Will the City's funding leverage other resources, such as supporting joint partnerships, matching funds, or cost sharing, or otherwise serve to catalyze other initiatives? If yes, please explain.

Support from the City of Goleta will help us to leverage support from other organizations such as Decker’s Outdoor Corp and the Hutton Foundation. These are two organizations from which we will seek grants to help with operational support in Spring 2023.

We not only rely on rink user fees but it is imperative that we continue to reach out to the community for donations, sponsorships, and grants. Year over year our revenues continue to grow but Ice in Paradise is in need of additional income for the foreseeable future due to our debt. As you know we were able to raise $10,000,000 to construct Ice Paradise, but we also acquired debt to get our State of the Art facility constructed. We currently have a $4,000,000 loan with American Riviera Bank and $1,000,000 in private loans. These loans were necessary in order to get our skating facility constructed and open to the community. In order to secure the future financial stability of Ice in Paradise we are working to pay these debts off in a timely manner. Additionally, we are planning to establish an endowment in 2023 called the Legacy Society. We are pursuing this goal with the intention of raising $1,000,000 and will establish this endowment fund with the Santa Barbara Foundation to help fund our programs in perpetuity.

Ice in Paradise Ice Skating Rink –Total Revenues and Expenditures July-December 2022

Page 4 ends

Revenues
FY 22/23
(Current Year to date 1/27/23)
FY 23/24
(Next Year - Projected)
City of Goleta Funds* 75,000
Federal 0 0
State 0 0
County 0 0
Municipal (Other Cities) 0 0
School District 0 0
Foundations/Trusts 18500 75000
Donations/Fundraising 82,988 225,000
Fees 1,033,705 2,067,410
Other
Sources/Revenues**
200,237 400,474
TOTAL REVENUE 1,335,430 2,842,884
*In the first column titled "FY 22/23 (Current Year)", please note the amount of City of Goleta Funds received by your agency for the current fiscal year, if any.

In the second column titled "FY 23/24 (Next Year - Projected)", please include the amount of City of Goleta funds your agency is requesting under this solicitation.
**Please specify the Other Sources/Revenues:

Ice in Paradise Ice Skating Rink –Total Revenues and Expenditures July-December 2022 City of Goleta RFP for
Programs, Services
and Activities (Fiscal
Year 2023/2024)

Page 5 ends

Expenditures
FY 22/23
(Current
Year to date
as of
1/27/2023)
FY 23/24
(Next Year
- Projected)
City of Goleta Funds
Requested for FY 23/24
(Next Year - Projected)*
Salaries, Benefits,
Payroll Taxes
332,827 665,654 $50,000
Consultants and
Contracts
99381 198762
Facility, Utilities,
Maintenance
220,330 440660 $25,000
Supplies 14,404 28,808
Marketing (Printing,
Advertising)
5,212 10,424
Travel, Mileage,
Training
0 0
Equipment
Rental/Maintenance
Insurance 35,078 70,156
Other Expenditures**
TOTAL

EXPENDITURES
707,232 1,414,464 $75,000
*In the far-right column titled "City of Goleta Funds Requested for FY 23/24 (Next Year - Projected)", please specify the proposed uses for the requested funds by including amounts in the associated rows. For example, if your agency is requesting that a portion of City of Goleta funds be dedicated to facility maintenance, specify the amount in the corresponding row (Facilities, Utilities, Maintenance). **Please specify Other Expenditures:

Page 1 of 9 ends

Goleta Lions Club Holiday Parade Proposal
January 20, 2023
The Goleta Lions Club is proposing to organize and run a Holiday Parade in Old Town Goleta.

The following paragraphs are responses to the requested information in Sections A through J of the City of Goleta “Request for Proposals for the Provision of Programs, Services, and Activities that support Government/Interagency and City Facilities/Recreation in the City of Goleta (Fiscal Year 2023/2024) document. We also appended our Mission Statement, Letter of Incorporation, & 2022 Parade Budget Income/Expenses and 2023 Projected Expenses.

A. This event is the annual Goleta Holiday Parade. This Parade is an annual event at the beginning of December each year, celebrating the holiday season.

B. In 2021, the Goleta Lions Club managed the fundraising, entries, and all parade activities. The club worked with the City of Goleta to coordinate the rental of and placement of lights and street blockages. Members of the Lions club have been involved in the Parade for the last seven years. The Parade event has been well received by the Goleta Community. Unfortunately, this last year’s parade, after two attempts, had to be cancelled due to rain. The number of entries prior to cancelation had increased to over 80 entries. This included 5 local school bands, and over one thousand anticipated participants (including adults and children).

C. See Goleta Lions Club Mission Statement attached at the end of this proposal.

D. The parade occurs on a Saturday night on Hollister Avenue, between Fairview and Kellogg Ave. The parade begins at 6:00 pm and is over by 8:30 pm. In 2021, the parade had 48 entries. This amounted to 500 people participating in the Parade.

If our 2022 Parade had not been cancelled due to rain, we would have had over 80 entries and 1000 participants in the event. Even though the parade was cancellation due to rain, our total donated manhours exceed 400. As we also have volunteers who have participated in the four previous parades, our operations management and monitoring systems are fairly tested and sophisticated. Our fifty-page operations notebook is available for review on request.

E. The priority population is the youth and adult segment of the people living in the Goleta Valley. For 2023, we expect around 1000 participations in the parade.

And we expect the number of spectators to exceed 3000.

F. The measure of success has been the excitement and participation of the community, both from sponsors and community members. In spite of Fire, Covid, and Rainfall, the number of entries has grown each year, and we expect that growth to continue for this coming year.

Page 2 of 9 ends

G. The City’s participation in funding certain activities is incentive for other entities and organizations to also participate.

H. The City’s funding will allow us to continue having a successful night time parade. The majority of the Community wants the parade to be at night. This requires almost $10,000 in expenditures for the rental and placement of same.

Also, closures of intersections by vehicles as “crash barriers” has contributed to increased costs. Coverage of all other costs depend on donations from local service clubs, businesses, and private citizens. This year was slightly less than $20,000. However, total costs if the Parade had not been cancelled would have been more like $35,000.

I. Yes, this request would be an ongoing necessity for a nighttime parade.

J. Budget Tables:

Revenues
FY 22/23
(Current Year)
FY 23/24
(Next Year - Projected)
City of Goleta Funds* $15,000 $15,000
Federal
State
County
Municipal (Other Cities)
School District
Foundations/Trusts
Donations/Fundraising $29,750 $30,000
Fees
Other Sources/Revenues** $1410 $1400
TOTAL REVENUE $46,160 $46,400
**Other Sources/Revenues:
$1,410 equals Participant Entry Fees.

Page 3 of 9 ends

Expenditures
FY 22/23
(Current
Year)
FY 23/24
(Next Year -
Projected)
City of Goleta Funds
Requested for FY 23/24
(Next Year - Projected)*
Salaries, Benefits, Payroll Taxes
Consultants and Contracts
Facility, Utilities, Maintenance
Supplies $1,078.74 $950.00
Marketing (Printing, Advertising) $2,654.06 $3,116.00
Travel, Mileage, Training
Equipment Rental/Maintenance $9968.09 $21,800.00 $13,000 Insurance $4,194.00 $2,500.00
Other Expenditures** $2,071.56 $7,511.00.00 $2,000
TOTAL EXPENDITURES $19,966.45 $35,877.00 $15,000
**Please specify Other Expenditures:

Signage, street markings, parade notification

Page 6 of 9 ends

2022 2023
Pa ra de Bu dget Act u a l Budget
Income
Donations #
Major 1 5,000
North Pole 2 6,000
Reindeer 4 6,000
Candy Cane 11 11,000
$500 1 500
Snowman $350 1 350
$250 2 500
Elves $100 4 400
City Hall Donation 1 15,000
Int. income 11.34
Misc donations
Parade Entries/chk
$30 3 90
$45 5 225
Pay Pal Entries 31 1,022.42
Pay Pal Fees for
Donations -61.02
Total Income 46,038 0

Page 7 of 9 ends

Expenses 2022 2023
Act u a l Budget
Adv & Promotion
Mkt labor 1450 Whitmark 1,500
Boone Printing 263.19 Bills Copy 300
Staples Printing 167 Staples 200
Fed Ex Printing 373.87 Fed Ex 375
Flyer 100 SBHS 100
Web-site 241
Pay Pal Fees 61
License & Permits 463 City Goleta 500
Insurances 2,072 HUB 2500
2nd Insurances 2,122 HUB
COX Cable Video 300 G. Addison 300
Outside Services
Traffic Tech. 4,910 Total 8,000
Police 0 2500
Street cleaning 0 550
Printing/Boone
Traffic drawings 400 Total 400
Traffic control 0 600
Traffic Signage 197 MSC

Page 8 of 9 ends

Banners 118.53 Bld/a/sign
1054.33 Tri Valley 1200
Rentals
Carts (4) 0 Giffin Rent 1600
Rest Rooms 0 Marborg 2200
Fences 405 Marborg 500
Trash Boxes 0 Marborg
General Supplies 239 Uline 600
PVC Pipe 330 Plumb Sup
Paper/misc 307.13 350
Postage 85
Batteries, rope,etc 167.61 Ace
6 Radio Headsets 359.09 Amazon
Hats 35
Volunteer Lunch
Volunteer Breakfast 351 350
Thank You BBQ 0 250
Rotary Donation 0 500
Light rental 3697 United 4000
Light Placement 0 4000
Block Barricades 0 1000
conting. 1,000
19966.5 35,677

Page 9 of 9 ends

Budget explanation
The income shown above for the “rained out” 2022 Parade is currently being examined to determine how much of the donated dollars will be returned to the parade participants and the major sponsors.

We have emailed all entries and we are physically meeting with all the other donors to determine if they want a refund or perhaps “roll” their donations into the 2023 budget. This process should be completed by the end of February. We are also exploring two other parade opportunities for donors. First, we are inviting them to join our “Parade Advisory Committee” to help with planning going forward. Second, we are investigating costs, permitting, etc. for placing “Holiday Street Lighting” in old town Goleta. Included with these lights would be possible storefront decorating and lighting. moveSBCounty.org
(805) 845-8955
MAILING ADDRESS:

P.O. Box 92047
Santa Barbara, CA 93190
SANTA BARBARA OFFICE:
508 E. Haley St.

Santa Barbara, CA 93103
SANTA MARIA OFFICE:
310 Oak St.

Santa Maria, CA 93454
Shanna Dawson
Management Analyst
City of Goleta, Neighborhood Services Department
130 Cremona Drive, Suite B
Goleta, CA 93117
January 25, 2023
RE: REQUEST FOR PROPOSALS FOR THE PROVISION OF PROGRAMS, SERVICES, AND ACTIVITIES THAT

SUPPORT GOVERNMENT/INTERAGENCY AND CITY FACILITIES/RECREATION IN THE CITY OF GOLETA (FISCAL YEAR 2023/2024).

Dear Ms. Dawson,
MOVE Santa Barbara County (formerly COAST+SBBIKE) is excited to submit this proposal for the Support to Other Agency program. Increasing climate-friendly transportation choices, affirming healthy choices we make daily, making it safer for students to walk and bike to school, and providing equitable travel solutions continues to be relevant and, we believe, essential. If our proposal is accepted, we hope it will be determined that our agreement with the City of Goleta will be considered for a minimum of two years. We thank the City of Goleta for considering our proposal.

The goal of our Safe Routes to School program is to encourage students to walk, bike and roll to school and enable them to do so safely by addressing common barriers. We do this through a comprehensive approach based on the six “E’s” of the Safe Routes to School program:

Engagement (listening to stakeholders and engaging frequently); Engineering (addressing physical barriers); Encouragement (generating enthusiasm); Education (teaching youth and adults safe behaviors and how to ride a bicycle); and Evaluation (performing counts and assessing success). We will also conduct low-cost helmet distributions, partner with after-school and summer programs to reach more youth and provide more programming for families.

Locally, MOVE Santa Barbara County has coordinated the SRTS program for fifteen years. The program is a regional partnership funded jointly by local government agencies and Measure A.

The City of Goleta has participated in this program annually since FY 2007-2008.

MOVE SANTA BARBARA COUNTY
PG 2
In recent decades, the number of students walking or biking to school has sharply declined. At the same time, childhood obesity and physical inactivity have greatly increased. Students being driven to school generates substantial traffic congestion and contribute to air pollution that affects the health of everyone in our communities. More traffic congestion on our roads increases the likelihood of crashes with vehicles.

Many communities in California and around the country are working to reverse these trends through Safe Routes to School (SRTS) programs. SRTS programs aim to increase the number of students who choose active (walking, bicycling, scooter, skateboarding) or shared (public transit, carpooling) modes of transportation to get to school by making it safer, more fun, and more accessible. The national Safe Routes to School program has been found to increase walking and bicycling rates among children and reduce traffic congestion in school zones and vehicle miles traveled during peak hours.

The program is based on nationally recognized best practices and implements commitments made by the City of Goleta in the Strategic Plan and Bicycle Pedestrian Master Plan. Events such as Walk and Bike to School Days increase the number of students walking and biking to school, which means increased physical activity for more students. Educational programming that teaches students how to be safe pedestrians and bicyclists through presentations and classes providing guided practice can reduce crashes with vehicles. Working with public works departments to make streets safer for students to walk and bike to school may result in fewer chances of crashes and parents feeling more comfortable allowing their children to walk and bike to school.

C. Attach your organization's Mission Statement and explain how the program/service/activity fits the mission.

MOVE Santa Barbara County’s mission is to promote walking, bicycling and public transit county-wide to create healthy, sustainable, and equitable communities.

The Safe Routes to School program is our mission in action. We encourage students and families to walk, bike, roll and bus to school and other places to actualize the myriad benefits for ourselves and our community including increased health, improved academic performance, cleaner air, enhanced community connections, reduced traffic congestion, lowered transportation costs and reduced greenhouse gas emissions.

D. Describe the operational aspects of the program/service/activity, including:

1. Days and hours of operation;

2. Number (estimated) of service hours provided annually; and

3. How the program/service/activity will be managed and monitored.

We have an Education and Encouragement Coordinator assigned to each public school in Goleta. Our coordinators have invited principals, teachers, parents and students to participate in a discussion that identifies barriers that prevent students from walking and biking to school.

Based on the outcomes of these discussions, coordinators work with the school community to address those barriers. Outcomes often include educating students to be safe pedestrians and bicyclists, working with public works departments to improve street conditions for pedestrians and bicyclists and working with partners to make the program more sustainable. By training parents and teachers to lead groups of students walking and bicycling to school and to provide PG 3
safety presentations using the curriculum MOVE has developed, we increase the number of people engaged in making change. We also work with after school programs, teach week-long bicycle safety summer camps, and host community safety events throughout the year.

The program is managed and monitored by our Education Director with trained Coordinators conducting school-specific programming.

E. Describe the priority population that will be served, and the estimated number of Goletans served.

Students in grades K-12 are our targeted population. Our program reaches approximately 3,000 students in Goleta each year.

F. How does (or will) your organization measure the success or performance of your program/service/activity?
We collect mobility counts, which gather data on students’ travel modes to and from school and compare data annually to determine if our work is effective. We track the number of students who participate in our programs including the number of low-cost helmets and bike light sets we distribute, the number of students who participate in pedestrian and bike safety classes and the number of students who participate in Walk and Bike to School Day celebrations.

G. Will the City's funding leverage other resources, such as supporting joint partnerships, matching funds, or cost sharing, or otherwise serve to catalyze other initiatives? If yes, please explain.

Yes, the City’s funds are matched by Measure A funds, greatly increasing the programming available for us to provide to the Goleta community. We work closely with leaders at the schools including Parent Teacher Associations, principals, student council students and parent volunteers. We seek grants from other sources, such as the Office of Traffic Safety, to leverage additional funding.

H. Please describe the extent to which the requested funds vital or necessary to carrying out the program/service/activity. What other sources of funding is your organization pursuing or planning to utilize?
Yes, the City’s funds leverage Measure A funding (they are a required match) managed by the Santa Barbara County Association of Governments. Our funding request to the City of Goleta is vital to continuing the program.

PG 4
Revenues
FY 22/23 (Current Year Actual
- 7/1/2022 to 12/31/2022)
FY 23/24
(Next Year - Projected)
City of Goleta Funds* $10,000 $15,000
Federal
State
County $10,000 $20,000
Municipal (Other Cities) $18,500 $37,000
School District
Foundations/Trusts
Donations/Fundraising $500 $1,000
Fees $750 $1,000
Other Sources/Revenues** $86,466 $172,932
TOTAL REVENUE $126,216 $246,932
*In the first column titled "FY 22/23 (Current Year)", please note the amount of City of Goleta Funds received by your agency for the current fiscal year, if any. In the second column titled "FY 23/24 (Next Year - Projected)", please include the amount of City of Goleta funds your agency is requesting under this solicitation.
**Please specify the Other Sources/Revenues: Measure A Funding Expenditures
FY 22/23 (Current
Year Actual - 7/1/2022
to 12/31/2022)
FY 23/24
(Next Year -
Projected)
City of Goleta Funds
Requested for FY 23/24
(Next Year - Projected)*
Salaries, Benefits, Payroll Taxes $107,086 $215,800 $15,000 Consultants and Contracts $3,600 $5,200
Facility, Utilities, Maintenance $2,055 $5,100
Supplies $6,323 $8,500
Marketing (Printing, Advertising) $180 $450
Travel, Mileage, Training $312 $600
Equipment Rental/Maintenance $1,609 $2,300
Insurance $1,057 $2,600
Other Expenditures** $3,563 $6,800
TOTAL EXPENDITURES $125,785 $247,350
*In the far-right column titled "City of Goleta Funds Requested for FY 22/23 (Next Year - Projected)", please specify the proposed uses for the requested funds by including amounts in the associated rows.

For example, if your agency is requesting that a portion of City of Goleta funds be dedicated to facility maintenance, specify the amount in the corresponding row (Facilities, Utilities, Maintenance). **Please specify Other Expenditures: Cost of Goods Sold & Computer Software Request on Behalf of the South Coast Railroad Museum
for Support of Programs, Services and Activities
for City-Owned Facilities/Recreation in the City of Goleta (Fiscal Year 2023-2024)
The South Coast Railroad Museum (SCRM) is proud to continue to provide unique, family focused activities to Goleta Valley residents and visitors through the historical Goleta Depot, visitor center and Goleta Short Line small gauge railroad. Over the past few years the City of Goleta has provided the SCRM financial support through the City’s annual community grant program and the Support to Other Agencies grants. These contributions allowed us to recruit and hire a much-needed part time Office Administrator and a part time Bookkeeper. We greatly appreciate all the support the City has provided our organization in the past and look forward to maintaining a close partnership with the City to ensure the South Coast Railroad Museum is financially sustainable and a well-known community asset is maintained into the future.

We are making a request for $50,000 in continuing support for our programs for Fiscal Year 2023-2024. Below is the requested information for our submission.

The South Coast Railroad Museum at the Historic Goleta Depot has just finished celebrating its 40th year of serving the people of the Goleta Valley. The Museum is looking to the future by enhancing its role sharing history in an entertaining manner.

The museum was formed after a successful campaign to save Goleta’s 1901 Southern Pacific Depot. We believe the City's' historic park complex including the Stow House and the Goleta Depot stands out among the top tier of municipal historic museums in this region. We are proud to be a part of this complex of museums and natural park facilities at Lake Los Carneros Park. Together we bring our community’s history to life and engage, entertain and educate families in our community. Both the Stow House and the Railroad Museum punctuate the year with events that gather hundreds of families to enjoy nature, appreciate art and music, and become acquainted with our community’s unique history. In this context we are dedicated to the City Council’s strategic initiative of “supporting community vitality and enhanced recreational activities.” The long term partnership between the City of Goleta and the South Coast Railroad Museum exemplifies the benefits that a Public agency and a non-profit association can bring to the citizens of Goleta. The proposed grant of funding from the City assures that this most economical and effective use of the public resources will continue.

The South Coast Railroad Museum participates with the City of Goleta as a leaseholder of the historic depot. The City owns the nationally registered historic structure, and the museum operates it including operating the Goleta Short Line ride-upon train and our museum-built handcar. We give tours of the historic structure and impart a bit of what it was like to live and work in a country railroad station at the beginning of the twentieth century. We maintain and display our small collection of railroad related artifacts within the context of the museum. We celebrate with the community the importance of the railroad during our Community Appreciation Day, the saving of the depot with our Goleta Depot Day, as well as special holidays throughout the year including 4th of July, Halloween and the end-of-year holiday season with our Candy Cane Train.  Miniature ride-on train, every Saturday and Sunday
 Birthday parties with reserved location and train tickets  Tours of the Historic Goleta Depot
 Trails and Rails – Interpretive Guide program aboard the Amtrak Coast Starlight under the auspices of the National Park Service
 Visitor Center and Gift Shop
 Handcar rides
 Fourth of July in conjunction with the Stow House
 Community Appreciation Day
 Spooky Train - Haunted Depot (Halloween train and more)  Goleta Depot Day – A special event for our special supporters  Candy Cane Train – special train during the end of the year Holidays This request is for the City of Goleta to continue to support the work of the South Coast Railroad Museum in all its activities throughout the year. It helps to partially offset some of the operational expenses associated with running the museum.

B. Please summarize your agency’s past performance (as applicable) in relation to the program/service/activity for which funding is being requested. Are there any trends, best practices, or research related to the program/service/activity that can provide a background or rationale for your proposed scope of services? We are moving into our 41st year as a museum and steward for the 120 year old Historic Goleta Depot. Our programs have adapted over the years to new trends and challenges. We have managed to emerge from the challenges of the past couple years with COVID restrictions. We continue to provide family fun with the miniature train with some of our new riders being grandchildren of visitors who rode when they were younger. And they get to ride the new locomotive provided by a generous grant from a private foundation. We are adapting to new ways with video tours of the museum, a Facebook presence and other social media. Several of our Board members and staff attended a Board Leadership Training at California Lutheran University through a supportive grant from the Santa Barbara Foundation. The training helps our Board not only improve our current operations, consider new ideas for the future and partner with other non-profits in the Santa Barbara area. We look forward to the next 40 years of service to the people of Goleta. The funding is being requested for our operating budget for this continued service.

C. Attach your organization’s Mission Statement and explain how the program/service/activity fits the mission.

The Museum’s Mission statement is included in attachment No. 1 to this application.

D. Describe the operational aspects of the program/service/activity, including:

1. Days and hours of operation;

2. Number (estimated) of service hours provided annually, and

3. How the program/service/activity will be managed and monitored.

The museum is located at Lake Los Carneros Park which is open seven days a week from dawn to dusk. Because of this, the museum grounds are permanently open during daylight hours and the Goleta Depot is available for external viewing. People come to walk the grounds, enjoy a quiet lunch, or have an enjoyable outing with a friend during the week. The museum with its visitor center, exhibits and miniature train line is open to all members of the public on weekends. During operating hours, volunteers and paid staff are ready to give tours describing the history of the depot and its central role in the Goleta community and take passengers a ride on our miniature train. The museum strives to make Goleta History engaging and accessible to local youth and the broader public.

1. We are currently open Saturday and Sunday from Noon until 4 PM.

2. We rely heavily on volunteers. The estimated hours of service annually exceeds 5700 hours.

3. The programs are actively managed and monitored by our Board of Trustees. All of them are involved in different areas of the museums operation and contribute the hours of service reported in 2 above. We have a very limited part time paid staff of 5 persons – 2 full time equivalents.

E. Describe the priority population that will be served, and the estimated number of Goletans served.

We seem to draw families more than any other population. Some visitors come for the historic depot but many come for the train ride. We estimate that 24,000 visitors tour the museum, ride the train, or are exposed to the museum’s programs each year. Note this does not include the 12,948 passengers who were exposed to the museum’s Trails and Rails programs aboard Amtrak Coast Starlight trains The Goleta Depot has always tried to coordinate its operations to augment special events conducted by the City and the Stow House. For example the City’s “20th Birthday Celebration, Stow House 4th of July, and other high attendance events to the historic park complex has been enhanced by the Depot extending its hours of operation and providing train rides to visitors These events often extend outside our normal operating hours but our volunteers step up and provide the additional service to visitors. Typically this has been done on an AdHoc or informal basis and it has stretched our operations budget to the limit
During this past year we had a special visit from Maravilla, senior living community.

They came on several buses, took a tour of the Depot, watched a presentation of the history of the Depot and enjoyed a ride on our miniature train. The opportunity to reach out to the older members of our community is in our future.

Another targeted population that we are working with is the Spanish speaking families of Goleta. We have translated some of our tour guides of the museum grounds. We have also published a Spanish language guide and brouchure to aid this effort We would like to continue this effort with the City’s Spanish Engagement Specialist, Marcos Martinez.

F. How does (or will) your organization measure the success or performance of your program/service/activity?
It is easiest to measure success by tracking the number of visitors to the museum or ride the miniature train. We do this. Last year we had 8198 train riders and over 24,000 visitors to the museum. We had three special event days where train ridership exceeded 400! Measuring the smiles on faces, excitement of children riding the train, enlightenment in the conversations of adults visiting the Historic Depot’s Freight Office or Waiting Room exhibits, or gauging the volume of applause at the end of a Trails and Rails presentation are all much more difficult. We do track the number of persons who hear our on-board Trails and Rails presentations. This year we had 14 active volunteers making 81 Trips. We made presentations to 12,948 Passengers. In all 413 hours were donated by these VIPs (Volunteers in Parks with the National Park Service) delivering the Trails & Rails program onboard the Coast Starlight, trains 11 & 14 between Santa Barbara and San Luis Obispo. We also track visitors on our Facebook page - 770 followers and 694 likes.

G. Will the City’s funding leverage other resources, such as supporting joint partnerships, matching funds, or cost sharing, or otherwise serve to catalyze other initiatives? If yes, please explain.

The City funds, if awarded, would augment operational expenses and allow us to improve the level of service to the community by keeping train ride costs down and making the property more usable for a larger segment of our residents and visitors. It will also give us more time to pursue other forms of support including encouraging local businesses to join with the City in support of the museum. As we expand our outreach we have been augmenting our current part-time staff. We have added several positions over the past year. The City’s funding will help with this staff expansion.

We have also experienced a significant increase in visitors and train riders “post covid”.

It is our view that the pent up demand for folks to get out and enjoy the museum is real and will continue to grow in the coming year.

The requested City funding is vital to the long term success of the museum. We rely on it for much of our operational support. Without it the museum would be operating at a loss and that financial deficit would undermine our efforts to grow our membership and donor base, which in turn would endanger the museum’s continued existence. Ongoing funding from the City will help secure and ensure the museum’s financial stability and guarantee that it can continue to leverage its existing resources of community volunteers, historic landmark building and beautiful natural surroundings to deliver unique educational and affordable recreational offerings.

We currently get additional funding through our shop sales, train rides, membership dues, donations and corporate sponsorships.

I. Please explain whether the requested funding is needed on an ongoing basis, or if this is a one-year request. (Pilot programs or capital expeses are considered one-time requests.)
Funding is currently needed on an ongoing basis. As a major community resource for Goleta, in addition to serving as an attraction to visitors to our region, we are requesting funding to sustain the museum. Continued secure support for personnel and operations will ensure we keep the Goleta Depot as a community resource for future generations to appreciate and treasure.

J. Using the budget table on the following pages, please list all revenue and expenses for the program/service/activity that you are seeking City funding for, according to the sources and time periods listed. Duplicate this form as necessary. Note: This budget form must be completed for each program/service/activity you are requesting City funding for. Any budgets submitted in separate format from the below tables will not be considered.

Revenues
FY 22/23
(Current Year)
FY 23/24
(Next Year - Projected)
City of Goleta Funds* $40,000.00 $50,000.00
Federal $0.00 $0.00
State $0.00 $0.00
County $0.00 $0.00
Municipal (Other Cities) $0.00 $0.00
School District $0.00 $0.00
Foundations/Trusts $6,000.00 $12,000.00
Donations/Fundraising $20,000.00 $27,000.00
Fees $0.00 $0.00
Other Sources/Revenues** $20,000.00 $25,000;00
Total Revenue $86,000.00 $114,000.00
*In the first column titled “FY 21/22 (Current Year)” please note the amount of City of Goleta Funds received by your agency for the current fiscal year, if any. In the second column titled “FY 22/23 (Next Year - Projected)”, please include the amount of City of Goleta funds your agency is requesting under this solicitation. **Please specify the Other Sources/Revenues:
$2,400.00 - Memberships
$17,600.00 - Retail Sales
Expenditures
FY 22/23
(Current
Year)
FY 23/24
(Next Year -
Projected)
City of Goleta Funds
Requested for FY 23/24
(Next Year Projected)*
Salaries, Benefits, Payroll Taxes $12,000 $14,000 $10,000 Consultants and Contracts $60,000 $70,000 $37,000
Facility, Utilities, Maintenance $7,500 $10.000 $2,000
Supplies $18,000 $23,000
Marketing (Printing Advertising) $3,500 $5,000
Travel, Mileage, Training $0 $0
Equipment Rental/Maintenance $600 $750
Insurance $2,800 $3,000 $1,000
Other Expenditures** $3,500 $5,000
Total Expenditures $107,900 $135,700 $50,000
*In the far-right column titled “City of Goleta Funds Requested for FY 22/23 (Next Year Projected)”, please specify the proposed uses for the requested funds by including amounts in the associated rows. For example, if your agency is requesting that a portion of City of Goleta funds be dedicated to facility maintenance, specify the amount in the corresponding row (Facilities, Utilities, Maintenance).
**Please specify Other Expenditures:
$700 - Accounting/Payroll Fees
$2,600 - Computer Systems/Database Management/Internet Hosting $1,700 - Government Fees/Taxes
Attachment 1

Grant Funding Review CommitteeFebruary 13, 2023

Grant Funding Review Committee
February 13, 2023