Agenda Item C.1
CPMS DISCUSSION/ACTION ITEM
Meeting Date: October 1, 2024
TO: Mayor and Councilmembers
SUBMITTED BY: Robert Nisbet, City Manager
PREPARED BY: Shannon Kirn, Assistant to the City Manager SUBJECT: Economic Development Strategic Plan – Old Town Initiatives RECOMMENDATION:
A. Receive an update on the 2023-2028 Economic Development Strategic Plan and provide direction to staff on initiatives for Old Town.
B. Direct staff to implement certain initiatives in the Economic Development Strategic Plan proposed as the Old Town Small Business Assistance Program.
C. Direct staff to send notice to Women’s Economic Ventures to request the return of a designated amount of funding identified for the Streamlined Small Business Loan Program per Agreement No. 2020-58.
D. Direct staff to allocate a designated amount of funding for a n Old Town Small Business Assistance Program.
E. Find that the Old Town Small Business Assistance Program is not a gift of public funds.
BACKGROUND:
Last year in June 2023, the City Council adopted the 2023-2028 Economic Development Strategic Plan (Plan) as a roadmap for implementing the City’s economic development initiatives over the next five years. In August 2023 the Plan’s Core Planning Team met to develop and initially sequence all the strategies into three phases: Year 1, Year 2-3, and Year 4+. At the January 29, 2024, Economic Development & Revitalization Committee (Committee) Meeting staff presented the sequencing of the strategies that the Core Planning Team developed, and the Committee provided feedback on ongoing and new initiatives. One of those initiatives included the Business Recognition Program, which Council approved at the City Council meeting on July 16, 2024. The updated sequencing spreadsheet can be found in Attachment 1 and serves as a general timeline to help guide the Plan’s work efforts.
1 Meeting Date: October 1, 2024
On June 18, 2024, as part of the adopted Fiscal Year 2024 -25 (FY 2024-25) Mid-cycle Budget, the City Council allocated $100,000 for economic development initiatives in the City Manager’s Professional Services General Ledger account.
Over the last few months , Old Town businesses, residents, and patrons have provided public comment on the specific needs and issues involving Old Town. At the September 3, 2024, meeting during Council Comments/Standing Committee Reports, Councilmember Kyriaco requested an item to be brought to the full Council on a status report of the Economic Development Strategic Plan and to discuss specific Old Town initiatives that could be implemented sooner to be responsive to the comments made and to help iden tify initiatives to revitalize the Old Town neighborhood . Councilmember Kyriaco received concurrence and staff have prepared this report for the October 1, 2024, City Council meeting.
DISCUSSION:
2023-2028 Economic Development Strategic Plan Update
On July 30, 2024, the Committee received an update on the Plan and the sequencing spreadsheet which includes new columns describing the status of each initiative . At this meeting, the Committee provided direction to staff on the draft expenditure plan for economic development initiatives for FY 2024 -25. Table 1 below summari zes the FY 2024-25 initiatives the Committee recommended with the estimated funding allocations and the corresponding imperatives and /or strategies. See Attachment 2 for full the Committee Agenda Packet from July 30 , 2024, with details on the initiatives and the sequencing spreadsheet that were presented.
Table 1. EDRC FY 2024-25 Economic Development Recommended Expenditure Summary Imperative Strategy Initiative Estimated
Amount
Amplify the reputation of
Goleta as a world-class
center of innovation and
technology.
Support marketing and branding
campaigns designed to position
Goleta as a technology and
innovation hub.
1. Innovation and
technology branding $25,000
Improve access to
economic opportunity by
increasing the
availability of livable-
wage jobs and
enhancing support for
local BIPOC and women-
owned small businesses
and entrepreneurs.
Invest in relationship
development with and support of
culturally focused organizations
to better support women-owned
and BIPOC-owned small
businesses.
2. Mexican
Independence Day $10,000
Enhance the experience
of Goleta for both
residents and visitors by
leveraging Old Town’s
unique historical and
cultural identity and
investing in district
placemaking.
Explore the feasibility of a
Business Improvement District
(BID) through the Old Town
Visioning Process.
3. Business
Improvement District
Analysis/ Survey
$7,000
N/A
4. Meet Me in Old
Town Events $20,000
5. Old Town Open for
Business Campaign $8,000
2 Meeting Date: October 1, 2024
Improve City
Government support of
local businesses and
relationships with
economic development
stakeholders.
N/A
6. GoodLand
GoodShopping
Business Directory
Platform
$3,000
7. Business
Recognition
Program
$1,000
8. Sponsorships for
events/ programs $10,000
9. Update City’s
Economic
Development
webpage
$1,000
10. Business
events/support in
other parts of City
$10,000
TOTAL $100,000
Economic Development Initiatives for Old Town
One of the six overarching imperatives of the Plan is to “Enhance the experience of Goleta for both residents and visitors by leveraging Old Town’s unique historical and cultural identity and investing in district placemaking.” Under that imperative are a total of six strategies and three of which are in progress or plan to be in progress this FY 2024-25.
While progress is being made on those three strategies , there are still three other strategies that have not been started yet.
One of those strategies is to “Study, identify, and implement anti-displacement tools and strategies for Old Town Businesses and residents. ” As improvements take place in Old Town, careful steps must be taken to minimize the displacement of residents and businesses. Staff researched anti-displacement tools and strategies and found several reports and example s from other jurisdictions. Several themes identified included promoting programs that equip small business owners with tactical financial support, skills, and knowledge they need to maintain and grow their businesses . Programs included strategies such as commercial tenant protections, educational business training, façade improvements, technical and financial assistance, marketing support, and tax credits and incentives.
It is important to note that the City has already established some of the programs identified above. In 2015 the City Council approved Resolution No. 15 -18 waiving all fees associated with processing sign permits for the businesses located in the Old Town Heritage District. In Decemb er 2023 the City amended the Memorandum of Understanding (MOU) Agreement No. 2020-058, the City’s ReStart Loan Program with Women’s Economic Ventures (WEV) to the Small Business Loan Program with WEV.
The Old Town Open for Business campaign was launched in May 2024 and for the past four months the City’s Community Relations team has been showcasing different businesses in Old Town on the City’s social media channels to help encourage residents and visitors to support the Old Town busines ses and learn about new businesses they may not have known about.
3 Meeting Date: October 1, 2024
The current Small Business Loan Program with WEV has one active loan funded in 2023 and one loan funded in 2021 that has since defaulted.
Staff is proposing to reallocate funding from the Small Business Loan Program to an Old Town Small Business Assistance Program for businesses within the Old Town neighborhood. It is important to note, t he Old Town neighborhood can have multiple definitions and can be differe nt depending on who is asked. For the purposes of th e proposed program, the Old Town neighborhood is roughly defined as the area between Fairview Ave, the 217 Highway, and the 101 Freeway.
Listed below in Table 1. are the estimated number of businesses categorized by types of major business industry within the Old Town neighborhood. Please note this list may not be comprehensive and some businesses may have been counted in multiple industries.
Table 1. Old Town Neighborhood Businesses by Industry Group Major Industry Group Number of Businesses
Autos and Transportation 66
Building and Construction 19
Business and Industry 110
Food and Drugs 22
Fuel and Service Stations 4
General Consumer Goods 89
Restaurants and Hotels 44
Transfers and Unidentified 17
Grand Total 371
The purpose of the Old Town Small Business Assistance Program is to help micro and small businesses continue to thrive and help revitalize the Old Town neighborhood . An Old Town Small Business Assistance Program could include the following initiatives:
1. Grant Program
a. Businesses within the Old Town neighborhood could qualify to apply for a grant of up to $5,000.
b. Criteria:
i. For-profit small and micro businesses located in the Old Town neighborhood.
ii. Provide financial records (e.g. gross receipts, payroll taxes, bank statements, tax returns, or other financial information) and demonstrate a net profit/loss.
iii. Be currently in operation , in good standing with the City and any applicable state and federal agencies, and not have filed for bankruptcy during the duration of the application process. 4 Meeting Date: October 1, 2024
iv. Not be in the following categories: non -profits, gambling/gaming businesses; franchisors; sexually oriented businesses; payday & auto loan providers; liquor stores and businesse s in which a City employee or officer has a financial interest.
v. Applicant must be majority owner of the business, or equal share owner with a partner.
vi. All recipients will be required to complete follow -up surveys and report on how the grant funds were utilized.
2. General Business License Fee Waiver
a. Businesses within the Old Town neighborhood would receive a fee waiver for a general business license.
b. The fee waiver would not apply to those applied under a specialty business license, which includes cannabis, short -term vacation rental, firearms, taxicab, tobacco , and non-certified massage establishments and technicians.
c. Registration for a business license would still be required, including annual renewal and ongoing compliance with city zoning, building, and safety laws. d. The cost per year would be $133 multiplied by 370 (estimated number of businesses in the Old Town Neighborhood), which equals $49,210 per year. e. The proposed time frame to start the waiver will commence upon the approval of the Old Town Small Business Assistance Program. f. The number of businesses is estimated and could change depending on the determined boundary and/or qualified businesses or if the user fee gets adjusted.
3. Events and promotions to help bring community members to shop and dine in Old Town. Examples include:
a. “Dish It Out” with District 2 Councilmember (and/or Mayor and City Manager). A series of informal meetings that would take place at various Old Town eateries and given an opportunity to dis cuss issues facing Old Town businesses while supporting Old Town businesses.
b. A series of Community Walks that feature Old Town business es with discounts on food, drinks, and merchandise as well as pop up art displays and live music.
c. “Flip the Switch” Holiday Lights in Old Town , a community event in November to celebrate the installation of Holiday Lights in Old Town courtesy of a donation from the Greater Goleta Santa Barbara Lions Club.
4. Other Agency Resources
a. Promote resources through the Economic Dev elopment Collaborative Small Business Development Center (EDC SBDC) including business 5 Meeting Date: October 1, 2024
coaching and one -on-one technical assistance avail able at no cost to businesses.
Should the Council approve moving forward, staff will develop performance metrics to evaluate the program's effectiveness and will provide a comprehensive report to the Council within one year. Performance metrics may include the number of businesses that benefited from the grants and/or fee waivers, changes in overall sales tax revenue in the Old Town area, metrics related to business retention, including openings and closing, and visitor traffic. Final performance metrics will depend on what data is available.
Not a Gift of Public Funds
The expenditure of funds for the proposed Old Town Small Business Assistance Program would not constitute a gift of public funds. Article XVI, section 6 of the California Constitution prohibits expenditures of public funds when not used for a public purpose.
However, incidental benefits to private individuals do not transform an expenditure for a public purpose into a private gift. In adopting this program, the City Council should find and determine that the program is not a gift of public funds because it promotes economic development within the C ity of Goleta and maintains the character of a historically significant area . As discussed in this staff report, the program is consistent with and promotes the goals of the Plan. As improvements take place in Old Town, the City desires to minimize disruption to residents and businesses. One of the goals of the program is to prevent the closure of businesses for economic reasons, and the program will provide helpful capital to support continued operation.
The program, therefore, is designed to prevent bli ght in Old Town and maintain it as a productive commercial area for the City, drawing both residents and visitors to the area .
The Old Town Small Business Assistance Program will help allow businesses to stay in Old Town with the aim of maintaining and creating jobs in Goleta. Moreover, the existent businesses in Old Town add to the unique character of the area, and this program would be implemented in part to preserve that character for current residents and visitors. This program will enable the City to promote a sustainable local econom y and implement related imperatives and strategies of the Economic Development Strategic Plan .
Therefore, the proposed program will have significant public benefits for the City.
GOLETA STRATEGIC PLAN:
City-Wide Strategy: 4. Support Economic Vitality
Strategic Goals:
4.1 Promote a sustainable local economy
4.3 Encourage residents, neighboring shoppers, and tourists to support locally owned businesses in Goleta
6 Meeting Date: October 1, 2024
FISCAL IMPACTS:
Old Town Small Business Assistance Program
The potential economic benefits of this program include increased business activity, job retention and creation, long-term tax base improvement, business attraction and retention, and assistance with streamlining business operations. The MOU with WEV for a Small Business Loan Program was originally funded at $200,000 in 2020 via General Fund Account 101 -60-6100-54012. As of the latest financial update, approximately $185,000 remains available in the Small Business Loan Program. The City Council has the option to approve the use of the remaining funds for the Old Town Small Business Assistance Program.
Grant Program:
If a grant program is desired, s taff recommends allocating half (50%) of the remaining funds to stay with WEV to administer the grant program, and the other half be returned to the City to implement the other approved initiatives within the Old Town Small Business Assistance Program, which include general business license fee waivers, event promotions, and other agency resources.
General Business License Fee Waiver:
The City operates a regulatory business license program. This means the fees associated with the business license are not a business tax like most other cities. The fees associated with the business license are not revenue generation and are cost-recovery user fees for regulatory reviews such as for local zoning and code compliance reviews. On April 16, 2024, the City Council took action and approved the staff recommendation on regulatory user fees for General Business Licenses, reducing the fee from $241 to $137 ($133 user fee + $4 state fee) . The fee reduction was a direct result of streamlining the business license application review process , leading t o quicker processing times for issuing a general business license. The fee reduction went into effect July 1, 2024.
It is important for the City and the public to understand that another revenue source, such as the General Fund, must cover any type of fee waiver or subsidy related to a regulatory fee. Therefore, the general taxpayer will potentially help fund private benefits, and or/other City services will not receive funds that are otherwise directed to cover subsidies.
The proposed fee waiver for Old Town neighborhood businesses is estimated to cost $49,210 annually and will impact the General Fund. The total General Business license fee revenues are projected to be $300,000 in FY 2024/25, and with the proposed fee waiver, net cost recovery is estimated at approximately $ 250,790. Staff will closely monitor the financial impact of this fee waiver and may recommend adjustments to the budget during future quarterly financial reviews if necessary.
7 Meeting Date: October 1, 2024
Event Promotions and Other Agency Resources:
Estimated costs are unknown and will vary depending on the direction of the City Council.
Events can range from $2,000 to $5,000 and will be updated once known.
ALTERNATIVES:
Council could choose to provide different directions, such as creating a forgivable loan or an interest-free loan program or terminating the MOU with WEV completely, therefore requiring the non -disbursed funds to be returned to the City and provide different directions to staff on how to allocate the funding.
LEGAL REVIEW BY: Megan Garibaldi, City Attorney
APPROVED BY: Robert Nisbet, City Manager
ATTACHMENTS:
1. Updated Sequencing Spreadsheet
2. July 30, 2024, Economic Development & Revitalization Committee Agenda Packet
3. Power Point Presentation
8 ATTACHMENT 1
Updated Sequencing Spreadsheet
9 Imperative Objectives Phase 1: Year 1 Strategies Phase 2: Year 2-3 Strategies Phase 3: Year 4+
Strategies Status Notes
FY 24-25 Draft Expenditure
List
Support marketing and branding
campaigns designed to position
Goleta as a technology and innovation
hub. Plan to Start this Year
Tech Tours and branding and
marketing of Goleta tech
businesses
Re-envision and expand the GEM
program to better support high-growth
startups. In Progress
Update local zoning to encourage the
development of light industrial space. Not Yet Started
Study and launch a publicly
backed equity investment
fund. Not Yet Started
Invest in relationship development
with and support of culturally focused
organizations to better support women
-
owned and BIPOC-owned small
businesses. In Progress
Mexican Independence Day,
Business recognition program,
Digital Equity Grant Program
Establish a micro-enterprise loan
fund to help close capital access
gaps for local small businesses. In Progress
WEV streamlined business
loan program
Partner with local workforce
development stakeholders to support
career pathway opportunities for
historically marginalized populations. Not Yet Started
Partner regionally to identify
actionable strategies to improve
access to affordable childcare. In Progress
Human Services committee
- FY 23/24 and 24/25
Childcare initiative
Evaluate and streamline local zoning
and permitting processes to increase
the diversity and availability of
housing. In Progress
PER Work Program-
Implement Housing
Element Programs
Partner with local employers to
identify innovative solutions and
funding opportunities to increase the
availability of workforce housing. Not Yet Started
Partner with local organizations with
the shared mission to incentivize
employers to invest in childcare
options, particularly for lower-income
residents. Plan to Start this Year
Human Services
Committee - FY 24/25
Childcare initiative
Explore innovative
solutions, best practices,
and legal pathways to
reserve affordable housing
for Goleta’s childcare
workforce. Not Yet Started
Amplify the reputation of
Goleta as a world-class
center of innovation and
technology.
•Increased number of jobs in
technology-based and innovation-
led sectors
•Increased brand recall/awareness
for Goleta as a center of innovation
and technology
•Increased number and dollar
amount of local financing deals
(angel, seed, venture capital,
SBIR/STTR)
Improve access to
economic opportunity by
increasing the availability
of livable-wage jobs and
enhancing support for
local BIPOC and women-
owned small businesses
and entrepreneurs.
•Increased number and size of
grants, loans, and investments from
City supported programs to minority
-
owned small businesses
•Increased number of BIPOC-
owned and women-owned small
businesses
•Decreased underemployment of
historically marginalized populations
in the city
Position Goleta as a local
leader of high-quality,
innovative affordable
child-care and housing
solutions.
•Increased number of housing units
accessible to residents with Area
Medium Income (AMI) or less for a
family of four
•Decreased deficit of affordable
childcare slots by 2028
10 Imperative Objectives Phase 1: Year 1 Strategies Phase 2: Year 2-3 Strategies Phase 3: Year 4+
Strategies Status Notes
FY 24-25 Draft Expenditure
List
Invest in infrastructure and
streetscape amenities in Old Town. In Progress Streetscape amenities Meet Me in Old Town Explore the feasibility of a Business
Improvement District (BID) through
the Old Town Visioning Process. Plan to Start this Year Business Improvement District
Survey
Identify incentives to encourage
property owners and businesses to
activate underutilized properties in
Old Town. Not Yet Started
Activate the implementation of
existing Old Town visions and plans. In Progress
Project Connect, Interim
Striping Project
Study, identify, and implement anti-
displacement tools and strategies for
Old Town businesses and residents. Not Yet Started
Activate Old Town by
studying the feasibility of
relocating City services to
the district and/or investing
in community infrastructure. Not Yet Started
Prioritize the implementation of
existing City of Goleta Parks and
Recreation plans to maximize the use
of recreation and sports facilities. In Progress
Stow grove, JDW, Armitos
community garden, GCC
strat plan, Evergreen Park
Master Plan
Prioritize investments in transit,
bicycling, and pedestrian
infrastructure city-wide. In Progress
Goleta Train Depot, Interim
Striping Project, Vision
zero, San Jose Creek Multi-
Purpose Path
Increase incentives and streamline
the process for green alternative
energy projects that improve the
stability of electricity supply. Not Yet Started
Promote stronger collaboration with
the Santa Barbara Airport to foster
industrial land opportunities Not Yet Started
Partner with broadband providers to
support access to high-speed internet
for small businesses and low-income
residents Not Yet Started
Dedicate an economic development
staff position within the City
Manager’s Office. Not Yet Started
Analyze the City permitting process to
identify and implement opportunities
to improve efficiency and ensure
appropriate staffing levels. Not Yet Started
Collect and direct business license
regulatory fees to support local
businesses. Not Yet Started
Partner with a third party to create an
assistance program for businesses
navigating City and other government
entity processes. Not Yet Started
Sign an intergovernmental
agreement to fund regional
tourism Not Yet Started
• GoodLandGoodShopping
Online Business Directory
Platform
• Business Recognition
Program
• Mics. Event Sponsorships
• Econ Dev Website Update
Improve City Government
support of local
businesses and
relationships with
economic development
stakeholders.
•Increased business retention rates
•Increased number of new
businesses locating in Goleta
•Increased resident and business
community sentiment of Goleta as a
place to do business
Increased capacity to
accommodate higher resident use
and hosting of youth sports
tournaments at Goleta’s parks and
sports-related facilities
•Decreased number of blackouts
and maintenance outages of the
electricity supply
•Increased ridership of public transit
options and use of active
transportation such as bicycles,
scooters, walking, etc.
•Increased percentage of residents
who access high-speed internet
(data disaggregated by
demographics)
Enhance the experience
of Goleta for both
residents and visitors by
leveraging Old Town’s
unique historical and
cultural identity and
investing in district
placemaking.
•Annual increase in service and
retail sales in Old Town
•5-year increase in the number of
visitors to Old Town as measured
by cell phone location data
•Increased positive neighborhood
perception of businesses in Old
Town as measured by an annual
business survey
Promote and advocate
for smart investments in
essential community
infrastructure.
11 ATTACHMENT 2
July 30, 2024, Economic Development & Revitalization Committee Agenda Packet
12 ECONOMIC DEVELOPMENT AND REVITALIZATION
STANDING COMMITTEE MEETING
July 30, 2024
1:30-3:00 PM
City Hall – Conference Room 1
130 Cremona Drive, Suite B
Goleta, California
Mayor Pro Tempore Luz Reyes-Martín
Councilmember James Kyriaco
Robert Nisbet, City Manager
Shannon Kirn, Assistant to the City Manager
OPTIONS FOR PUBLIC PARTICIPATION WILL BE IN PERSON OR ONLINE VIA ZOOM
If you wish to make a general public comment or to comment on a specific agenda item, the following methods are available:
Distribution to the Economic Development and Revitalization Standing Committee - Submit your comment via email prior to the Economic Development and Revitalization Standing Committee meeting. Please submit your comment to Shannon Kirn at:
[email protected]. Your comment will be placed into the record and distributed appropriately.
Please register for Economic Development and Revitalization Committee Meeting on Tuesday, July 30, 2024, at 1:30 PM. PDT at:
For Electronic Participation:
Zoom Registration Link:
https://us06web.zoom.us/webinar/register/WN_kTo5QnsnTJecFFCuWP6lfg
Zoom Webinar ID: 830 5221 2284
For Audio Participation:
US: +16699006833,,83052212284#,,,,*577069# or +14086380968,,83052212284#,,,,*577069# Or, dial: US: +1 669 900 6833 or +1 408 638 0968 or +1 669 444 9171 or +1 253 205 0468 or +1 253 215 8782 or +1 346 248 7799 or +1 719 359 4580 or +1 312 626 6799 or +1 360 209 5623 or +1 386 347 5053 or +1 507 473 4847 or +1 564 217 2000 or +1 646 876 9923 or +1 646 931 3860 or +1 689 278 1000 or +1 301 715 8592 or +1 305 224 1968 or +1 309
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Passcode: 577069
After registering, you will receive a confirmation email containing information about joining the webinar. You will be connected to audio using your computer's microphone and speakers (VoIP). A headset is recommended.
AGENDA
I. Public Comment (5 Minutes)
II. FY 2024-25 Economic Development Draft Expenditure Plan (60 Minutes)
Americans with Disabilities Act: In compliance with the ADA, if assistance is needed to participate in a City Council meeting (including assisted listening devices), please contact the City Clerk's office at (805) 961-7505. Notification at least 72 hours prior to the meeting helps to ensure that reasonable arrangements can be made to provide accessibility to the meeting.
14
MEMORANDUM
DATE: July 30, 2024
TO: Economic Development & Revitalization Standing Committee
FROM: Robert Nisbet, City Manager
CONTACT: Shannon Kirn, Assistant to the City Manager
SUBJECT: July 30, 202 4, Economic Development & Revitalization Standing Committee Meeting
ITEM I. Public Comment (5 Minutes)
ITEM II. FY 2024-25 Economic Development Draft Expenditure Plan (60 Minutes)
RECOMMENDATION
Provide direction to staff on the draft expenditure plan for economic development initiatives for Fiscal Year 2024-25.
BACKGROUND
Last year in June 2023, the City Council adopted the Economic Development Strategic Plan (Plan) as a roadmap for implementing the City’s economic development initiatives over the next five years. At the Economic Development & Revitalization Committee (Committee) Meeting on January 29, 2024, staff presented the Strategic Plan Initiative Sequencing that the Core Planning Team developed and initially sequenced all the initiatives into three phases: Year 1, Year 2-3, and Year 4+. The Initiative Sequencing spreadsheet serves as a general timeline to help guide the work efforts of the Plan. See Attachment 1 for the Initiative Sequencing spreadsheet with new columns to show the status and notes on the strategies.
On June 18, 2024, as part of the adopted Fiscal Year (FY) 2024-25 Mid-cycle Budget, the City Council allocated $100,000 for economic development initiatives in the City Manager’s Professional Services GL account.
DISCUSSION
Staff is proposing a draft expenditure list for this Fiscal Year 2024-25 based on current projects and new initiatives that could be pursued throughout the fiscal year. The draft expenditure list 15
in Table 1 is intended to serve as a jumping off point to help gain consensus on this fiscal year’s economic development initiatives. Staff welcomes the Committee’s feedback and direction on all the projects and potential initiatives identified.
Listed below in Tabel 1 is a summary of the proposed FY 24- 25 initiatives with the estimated funding allocations and the corresponding imperatives and strategies . More details on the proposed initiatives are listed below numbered 1-10. Not all in-progress initiatives are listed below, see Attachment 1 for a comprehensive list of the initiatives and their statuses.
Tabel 1. Draft FY 2024-25 Economic Development Expenditure Summary Imperative Strategy Initiative $ Estimate
Amplify the reputation
of Goleta as a world-
class center of
innovation and
technology.
Support marketing and
branding campaigns
designed to position Goleta
as a technology and
innovation hub.
1. Innovation and
technology branding
$15,000
Improve access to
economic opportunity
by increasing the
availability of livable-
wage jobs and
enhancing support for
local BIPOC and
women-owned small
businesses and
entrepreneurs.
Invest in relationship
development with and
support of culturally focused
organizations to better
support women-owned and
BIPOC-owned small
businesses.
2. Mexican Independence
Day
$10,000
Enhance the
experience of Goleta
for both residents and
visitors by leveraging
Old Town’s unique
historical and cultural
identity and investing
in district placemaking
N/A 3. Meet Me in Old Town
Events $20,000
Explore the feasibility of a
Business Improvement
District (BID) through the Old
Town Visioning Process.
4. Business Improvement
District Analysis/
Survey
$7,000
N/A 5. Old Town Open for
Business Campaign $8,000
Improve City
Government support of
local businesses and
relationships with
economic development
stakeholders.
N/A
6. GoodLand
GoodShopping
Business Directory
Platform
$3,000
7. Business Recognition
Program $1,000
8. Sponsorships for
events/ programs $5,000
N/A
9. Update City’s
Economic
Development webpage
$1,000
Optional N/A 10. See below $30,000
TOTAL 100,000
16
Proposed Initiative Expenditure Descriptions:
1. Innovation and Technology Branding
a. To support marketing and branding campaigns designed to position Goleta as a technology and innovation hub, staff would leverage and build upon efforts through the existing Techtopia campaign established by the South Coast Chamber of Commerce. Funding would be used for social media marketing videos that highlight tech businesses in Goleta. This would also include a tour of a Goleta business, laboratory, research space, etc. for City Council to get a first -hand experience at what some of the businesses create and the wide variety of jobs and economic impact they have.
2. Mexican Independence Day Festival in Old Town
a. To invest in relationship development with and support of culturally focused organizations to better support BIPOC-owned businesses, staff would work with the Greater Stanta Barbara Hispanic Chamber of Commerce (GSBHCC) to continue the second annual Mexican Independence Day Festival. Last year, this event debuted in Goleta and was a tremendous success, celebrating and promoting Hispanic businesses and community members.
3. Meet me in Old Town Events
a. To enhance the experience of Goleta for both residents and visitors by leveraging Old Town’s unique historical and cultural identity staff would work with the South Coast Chamber of Commerce to continue the series of the Meet Me in Old Town summer block-party-style events in May, July, and August 2025. With two events already completed in 2024, continuing the series for next year would further enhance Old Town Goleta, activate local businesses and bring together the Goleta community. Staff would work with the South Coast Chamber to identify Old Town businesses that would be featured at each event. Funding for the July and August 2025 events would be subject to FY 2025-26 budget approval.
4. Business Improvement District Analysis/Survey
a. The GSBHCC is leading the exploration of a Business Improvement District (BID) to create a collective pool of funds that can be used for improvements within the district, such as safety and security, cleaning, wayfinding, and pedestrian and streetscape enhancements. A BID has the potential to provide merchants and other businesses in the area with some local control and funds for making the neighborhood a better place to do business and the GSBHCC is in position to bring key stakeholders and the BIPOC business community into the implementation process of this initiative .
The GSBHCC applied for funding through the FY 2024- 25 City Grant Program and their application for exploring a BID in Old Town was presented at the Committee on March 12, 2024. Staff would work with the GSBHCC to use the funding for exploring the feasibility of a BID in Old Town.
5. Old Town Open for Business Campaign
a. To enhance the experience of Goleta for both residents and visitors by leveraging Old Town’s unique historical and cultural identity, Community Relations staff led the effort to create an Old Town Open for Business Campaign during Project Connect.
This effort was originally proposed at the Committee meeting on January 29, 2024, 17
and the Committee supported this work effort. Staff would continue this campaign and funding would be use for marketing materials and other business support programs such as the Bike and Buy Local program. The Bike and Buy Local program is a shopping challenge through the Shop Everytown app to connect the cycling community with small businesses. Shop Everytown was founded by Old Town business owner, Phebe Mansur. Staff would work with Shop Every town to support small businesses and promote the Bike and Buy Local program. See Attachment 2 for more details on the Shop Everytown and Bike and Buy Local program.
6. G
oodLandGoodShopping Business Directory Platform
a. The online business directory on the GoodLandGoodShopping webpage was rolled out during the holiday season last winter and is an interactive tool to promote local businesses. Business owners can update their information, upload their logo, highlight a promotion or sale, and list employment opportunities. Funding would continue to be used for access and maintenance of the digital platform.
7. B
usiness Recognition Program
a. The Business Recognition Program is designed to highlight exceptional Goleta businesses throughout the year for special achievements or other unique contributions to the City such as economic development, prosperity, sustainability or resilience, or other activities fostering continuous community enrichment. The Program guidelines and criteria were approved at the City Council meeting on June 18, 2024. Funding would be used for the printing of the certificate and the frame, and any other costs associated with the award presentation. The first award of this program was suggested to be given to Tom Mudungo, previous owner of the Santa Cruz Market whose family owned the iconic store since the 1960’s. The Committee could choose to weigh in on the first award recipient. Moving forward, staff would select the awardees as defined in the guidelines.
8. S
ponsorships for events/programs
a. To i mprove city government support of local businesses and relationships with economic development stakeholders, the City has historically sponsored economic development related events ranging from $500-$1000 such as the Nature Track Film Festival, the Economic Development Collaborative Conference, Healing Justice SB Gala, and GSBHCC Gala. Funding would be used for sponsorships for events like these as they come up.
9. U
pdate City’s Economic Development webpage
a. To help improve city government support of local businesses and relationships with economic development stakeholders the city’s economic development website would be updated to help local businesses stakeholders access resources and other tools. Updates could include an interactive map showing available commercial and industrial property for sale/lease in the city, flowcharts and graphics on how to start a business in Goleta, FAQs, and other local resources. Funding would be used for graphic design and any data platform that would be needed.
10. O
ptional – Potential strategies/initiatives for the Committee to consider. a. Identify incentives to encourage property owners and businesses to activate underutilized properties in Old Town
18
b. Partner with a third party to create an assistance program for businesses navigating City and other government entity processes
c. Subscribe to a data dashboard for location intelligence and consumer trip behavior d. Alternative initiative(s) as proposed by the Committee
The Committee could provide direction to change any of the estimated allocated amounts listed Table 1. The Committee could also provide direction to pursue different initiatives that are not listed in Table 1.
ATTACHMENTS:
1. FY 2024-25 Initiative Sequencing Spreadsheet
2. Shop Everytown Bike and Buy Local Program Overview
19 ATTACHMENT 1
FY 24-2025 Initiative Sequencing Spreadsheet
20 Goals Objectives Phase 1: Year 1 Strategies
Phase 2: Year 2-3
Strategies
Phase 3: Year 4+
Strategies Status Notes
FY 24-25 Draft
Expenditure List
Support marketing and
branding campaigns designed
to position Goleta as a
technology and innovation
hub.
Plan to Start this
Year
Tech Tours and branding
and marketing of Goleta
tech businesses
Re-envision and expand the
GEM program to better
support high-growth
startups. In Progress
Update local zoning to
encourage the development
of light industrial space. Not Yet Started
Study and launch a
publicly backed equity
investment fund. Not Yet Started
Invest in relationship
development with and support
of culturally focused
organizations to better
support women-owned and
BIPOC-owned small
businesses. In Progress
Mexican Independence
Day, Business recognition
program
Establish a micro-enterprise
loan fund to help close
capital access gaps for local
small businesses. In Progress
WEV streamlined
business loan program
Partner with local workforce
development stakeholders to
support career pathway
opportunities for historically
marginalized populations. Not Yet Started
Partner regionally to identify
actionable strategies to
improve access to affordable
childcare. In Progress
Human Services
committee - FY 23/24
and 24/25 Childcare
initiative
Evaluate and streamline local
zoning and permitting
processes to increase the
diversity and availability of
housing. In Progress
PER Work Program-
Implement Housing
Element Programs
Amplify the reputation of
Goleta as a world-class
center of innovation and
technology.
•Increased number of jobs in
technology-based and innovation-
led sectors
•Increased brand recall/awareness
for Goleta as a center of innovation
and technology
•Increased number and dollar
amount of local financing deals
(angel, seed, venture capital,
SBIR/STTR)
Improve access to
economic opportunity by
increasing the availability
of livable-wage jobs and
enhancing support for
local BIPOC and women-
owned small businesses
and entrepreneurs.
•Increased number and size of
grants, loans, and investments
from City supported programs to
minority-owned small businesses
•Increased number of BIPOC-
owned and women-owned small
businesses
•Decreased underemployment of
historically marginalized
populations in the city
21 Goals Objectives Phase 1: Year 1 Strategies
Phase 2: Year 2-3
Strategies
Phase 3: Year 4+
Strategies Status Notes
FY 24-25 Draft
Expenditure List
Partner with local employers
to identify innovative
solutions and funding
opportunities to increase the
availability of workforce
housing. Not Yet Started
Partner with local
organizations with the
shared mission to incentivize
employers to invest in
childcare options,
particularly for lower-income
residents.
Plan to Start this
Year
Human Services
Committee - FY 24/25
Childcare initiative
Explore innovative
solutions, best practices,
and legal pathways to
reserve affordable
housing for Goleta’s
childcare workforce. Not Yet Started
Invest in infrastructure and
streetscape amenities in Old
Town. In Progress Bike rack installation Meet Me in Old Town Explore the feasibility of a
Business Improvement
District (BID) through the Old
Town Visioning Process.
Plan to Start this
Year
Business Improvement
District Survey
Identify incentives to
encourage property owners
and businesses to activate
underutilized properties in
Old Town. Not Yet Started
Activate the implementation
of existing Old Town visions
and plans. In Progress
Project Connect, Interim
Stripping Project
Study, identify, and
implement anti-displacement
tools and strategies for Old
Town businesses and
residents. Not Yet Started
Position Goleta as a local
leader of high-quality,
innovative affordable
child-care and housing
solutions.
•Increased number of housing
units accessible to residents with
Area Medium Income (AMI) or less
for a family of four
•Decreased deficit of affordable
childcare slots by 2028
Enhance the experience
of Goleta for both
residents and visitors by
leveraging Old Town’s
unique historical and
cultural identity and
investing in district
placemaking.
•Annual increase in service and
retail sales in Old Town
•5-year increase in the number of
visitors to Old Town as measured
by cell phone location data
•Increased positive neighborhood
perception of businesses in Old
Town as measured by an annual
business survey
22 Goals Objectives Phase 1: Year 1 Strategies
Phase 2: Year 2-3
Strategies
Phase 3: Year 4+
Strategies Status Notes
FY 24-25 Draft
Expenditure List
Activate Old Town by
studying the feasibility of
relocating City services
to the district and/or
investing in community
infrastructure. Not Yet Started
Prioritize the implementation
of existing City of Goleta
Parks and Recreation plans
to maximize the use of
recreation and sports
facilities. In Progress
Stow grove, JDW,
Armitos community
garden, GCC strat plan,
Evergreen Park Master
Plan
Prioritize investments in
transit, bicycling, and
pedestrian infrastructure city-
wide. In Progress
Vision zero, San Jose
Creek Multi-Purpose
Path
Increase incentives and
streamline the process for
green alternative energy
projects that improve the
stability of electricity supply. Not Yet Started
Promote stronger
collaboration with the Santa
Barbara Airport to foster
industrial land opportunities Not Yet Started
Partner with broadband
providers to support access
to high-speed internet for
small businesses and low-
income residents Not Yet Started
Increased capacity to
accommodate higher resident use
and hosting of youth sports
tournaments at Goleta’s parks and
sports-related facilities
•Decreased number of blackouts
and maintenance outages of the
electricity supply
•Increased ridership of public
transit options and use of active
transportation such as bicycles,
scooters, walking, etc.
•Increased percentage of residents
who access high-speed internet
(data disaggregated by
demographics)
Promote and advocate
for smart investments in
essential community
infrastructure.
23 Goals Objectives Phase 1: Year 1 Strategies
Phase 2: Year 2-3
Strategies
Phase 3: Year 4+
Strategies Status Notes
FY 24-25 Draft
Expenditure List
Dedicate an economic
development staff position
within the City Manager’s
Office. Not Yet Started
Analyze the City permitting
process to identify and
implement opportunities to
improve efficiency and ensure
appropriate staffing levels. Not Yet Started
Collect and direct business
license regulatory fees to
support local businesses. Not Yet Started
Partner with a third party to
create an assistance
program for businesses
navigating City and other
government entity
processes. Not Yet Started
Sign an
intergovernmental
agreement to fund
regional tourism Not Yet Started
•
GoodLandGoodShopping
Online Business Directory
Platform
• Bus
iness Recognition
Program
• M
ics. Event
Sponsorships
• Ec
on Dev Website
U
pdate
Improve City
Government support of
local businesses and
relationships with
economic development
stakeholders.
•Increased business retention rates
•Increased number of new
businesses locating in Goleta
•Increased resident and business
community sentiment of Goleta as
a place to do business
24 ATTACHMENT 2
Shop Everytown Bike and Buy Local Program Overview
25 Product Overview
Shop EveryTown is a dynamic and versatile mobile application and economic development tool.
The Mobile App features a robust internal search engine to make it easy for shoppers to find products and services at small businesses. Participating small businesses create free profiles including address, hours, business description, profile photos, and search tags (descriptive search words for products and services).
The most successful way to incentivize shoppers to shop local is through our convenient system of Challenges (competitions). You can design Challenges around shopping, family fun (Halloween, Easter, etc.) or community service (volunteering, clean-up programs, etc.).
Challenges are a fun way to promote shopping locally, instigate neighborly interaction, and create a sense of community. Shoppers can see relevant Challenge details in the App: participating businesses, personal ranking on the leaderboard, and a full list of rewards. Rewards can be gift certificates, products, certificates of recognition, reserved seating at events, etc. In addition, Challenges provide valuable economic development data such as who is shopping or volunteering, how often, which shops are most frequented, and when business peaks and ebbs.
One of the biggest dilemmas for small businesses is acquiring new customers. With limited to no funds for marketing, Challenges are a valuable mechanism to drive potential customers to the businesses. It is up to the business to turn them into loyal customers. Challenges allow for multiple repeat visits to the same business – a way to establish a habit of shopping.
Shop EveryTown is the solution to the frustrating dilemma cities face in their efforts to represent all small businesses equally. In our App, all small businesses have equal representation.
Challenges can be created for specific business districts, business sectors (e.g. restaurants), or be all-inclusive.
The Shop EveryTown mobile application is the future of economic development tools for cities which prioritize supporting their small business community and increasing the velocity of money within the city. With Shop EveryTown in the pockets of potentially hundreds of thousands of shoppers, your city will be interconnected with shoppers and cities nationwide.
We would like to offer the City of Goleta use of the Shop EveryTown mobile application for the remainder of 2024. We will waive the setup and annual subscription fee. This no-cost offer includes creating Challenges (shopping, family, and service) and access to valuable data (date/time of purchase, consumer names, etc.). We believe that the incorporation of the App as part of the Economic Development Committee’s toolbox will increase their programs’ success and provide the data to prove it!
We appreciate you considering the possibility of using the Shop EveryTown mobile application for no cost as part of your economic development toolbox. Your small businesses will thank you!
26 27
ShopEveryTown.com | [email protected] | 805-617-5253
Bike and Buy Local
Building an Interconnected and Resilient Community
The goal of the proposed Bike and Buy Local program is to connect the cycling community with small businesses. The ideas for Challenges on the following page offer fun biking routes, some of which have a shopping component , and reward top individuals on the leaderboard with valuable prizes or discounts provided by MOVE or businesses, while others are oriented towards family fun.
Shop EveryTown specializes in moving people and building relationships. Getting them out of the house, whether on two wheels or two feet.
Shopping Challenge – Biking and/or shopping challenges
Family Challenges – Youth oriented biking challenges and/or shopping
We want to get people on their bikes to relax, get fit, and enjoy the charm of our beautiful city all while rediscovering our amazing small businesses. These challenges are meant to bring the cycling community and small businesses together to build a stronger and more resilient community.
Using SET’s technology, enjoyable challenges can be designed to engage existing cyclists and increase the cycling community.
We are looking forward to exploring the options together.
Phebe Mansur
Founder / CEO
28 ShopEveryTown.com | [email protected] | 805-617-5253
CHALLENGE IDEAS
Each ‘gameified’ cycling Challenge has a starting point and a destination.
They are family friendly biking competitions. Challengers earn points when they scan strategically placed QR Codes along each route, such as at various scenic vista points or service stations where cyclists can put air in their tires.
Make the Challenge a fundraiser and include businesses where cyclists can stop for snacks and beverages or bike parts or service.
CYCLING / SHOPPING
These longer routes allow serious cyclists a chance to stretch their legs.
Goleta Beach to Goleta Old Town
Starting point Goleta Beach. Bike to UCSB Lagoon then to Goleta Old Town via bike path on Ward Drive. Take Hollister to Kellogg to Thornwood to Pine Avenue. Stop for bike parts or tune up at Velopro or Bicycle Bob’s. Get a beverage and snack at Old Town Coffee or lunch at La Hacienda Grill on Pine Ave or visit Pepe’s for adult drinks and eats.
Monarch Fields Forever
Starting point Bluffs parking lot. Bike along the bluffs through the Coronado Butterfly Preserve along the Hollister bike path to Girsh Park.
Marketplace to Devereux Point
Starting point Camino Real Marketplace. Bike along Stork Road to Devereux Slough Glen Annie Golf Course to Bluffs
Starting point Glenn Annie Golf Course. Bike along Cathedral Oaks to Hollister Avenue and enter the bluffs from the parking lot.
FAMILY/SHOPPING
These shorter routes end are designed for youth and start and end at parks.
Goleta Beach to Johnny Wallace Park
Starting point Goleta Beach. Bike the path to Ward Drive to Hollister Avenue, to Kellogg Avenue, and end at the park.
Girsh Park to Devereux
Starting point Girsh Park. Bike along Hollister Avenue to Devereux Slough. Cool down after the ride with a smoothie from Blenders or a treat from Anna’s Baker Bluffs to Monarch Grove
29 ShopEveryTown.com | [email protected] | 805-617-5253 Starting point Bluffs on Hollister Avenue. Enjoy a scenic ride along Goleta Bluffs and tour the Monarch Groves. Take a side trip to Cal Taco on Hollister Avenue for lunch or a refreshing beverage.
30 ATTACHMENT 3
Power Point Presentation
31 Economic
Development
Strategic Plan – Old
Town Initiatives
Submitted by: Robert Nisbet, City Manager
Prepared by: Shannon Kirn, Assistant to the
City Manager
32 Background
October 1, 2024, City Council Meeting 2
Adopted Economic
Develpoment Strategic Plan
June 2023
Core Planning Team sequenced
strategies
Aug. 2023
EDRC meeting presented the
sequencing of the strategies
29 Jan. 2024
Adopted FY 2024-25 Mid-cycle
Budget, $100,000 for economic
development
18 June 2024
Councilmember Kyriaco
requested an item on Economic
Development Strategic Plan and
Old Town initiatives
3 Sep. 2024
33 FY 24-25 Economic Development Expenditure
Summary
October 1, 2024, City Council Meeting 3
Innovation and technology
branding, $25,000
GoodLand GoodShopping
Business Directory
Platform, $3,000
Update City’s Economic
Development webpage, $1,000 Meet Me in Old Town
Events, $20,000
Mexican Independence Day
Event, $10,000
Business Improvement
District Analysis/ Survey,
$7,000
Sponsorships for events/
programs, $10,000
Business events/support in
other parts of City , $10,000 Old Town Open for
Business Campaign, $8,000
Business Recognition
Program, $1,000
34 Sequencing Spreadsheet (Old Town Imperative only)
October 1, 2024, City Council Meeting 4
Imperative Objectives
Phase 1: Year 1
Strategies
Phase 2: Year 2-3
Strategies
Phase 3: Year 4+
Strategies Status Notes
FY 24-25 Draft
Expenditure List
Enhance the
experience of
Goleta for
both residents
and visitors by
leveraging Old
Town’s unique
historical and
cultural
identity and
investing in
district
placemaking.
• Annual increase
in service and
retail sales in Old
T
own
• 5-year increase in
the number of
visit
ors to Old
Town as
measure
d by cell
phone location
data
• Increased positive
neighborhood
perception of
businesses in Old
Town as
measured by an
annual business
surve
y
Invest in infrastructure
and streetscape
amenities in Old Town. In Progress
Streetscape
amenities
Meet Me in Old
Town
Explore the feasibility of
a Business Improvement
District (BID) through the
Old Town Visioning
Process.
Plan to Start
this Year
Business
Improvement
District Survey
Identify incentives to
encourage property
owners and businesses
to activate underutilized
properties in Old Town.
Not Yet
Started
Activate the
implementation of
existing Old Town visions
and plans. In Progress
Project Connect,
Interim Striping
Project
Study, identify, and
implement anti-
displacement to
ols and
strategies for Old Town
businesses and
residents.
Not Yet
Started
Activa
te Old Town by
studying the feasibility of
relocating City services to
the district and/or
investing in community
infrastructure.
Not Yet
Started
35 Anti-displacement
Tools and Strategies
Commercial tenant protections
Educational business training
F
açade improvements
Tax credits and incentives
Technical/financial assistance
Marketing support
October 1, 2024, City Council Meeting 5
36 Existing Programs/Efforts
Old Town Heritage District sign permit fee waivers (Resolution No. 15-18)
WEV
Small Business Loan Program
Amended in Dec 2023 to be more streamlined
One current loan funded in 2023, and one loan funded in 2021 that has defaulted
Old Town Open for Business Campaign
October 1, 2024, City Council Meeting 6
37 Old Town Small Business Assistance Program
Recommend to reallocate funding from the Small Business Loan Program t
o establish an Old Town Small Business Assistance Program f
or businesses with the Old Town Neighborhood (area between F
airview Ave, the 217 Highway, and the 101 Freeway)
4 key initiatives:
1. Grant Program
2. Business Licenses Wa
iver
3. Events/Promotions
4. Other Agency Resources
October 1, 2024, City Council Meeting 7
38 Goleta Old Town
Redevelopment
Project Area
map used for
re
ference to see
RDA bounda
ry,
Heritage
District, and Old
Town
neighborhood
October 1, 2024, City Council Meeting 8
39 October 1, 2024, City Council Meeting 9
40 October 1, 2024, City Council Meeting 10
*Estimated number of businesses and categories of businesses within the Old Town neighborhood.
Major Industry Group Number of Businesses
Autos and Transportation 66
Building and Construction 19
Business and Industry 110
Food and Drugs 22
Fuel and Service Stations 4
General Consumer Goods 89
Res
taurants and Hotels 44
Transfers and Unidentified 17
Grand Total 371*
Table 1. Old Town Neighborhood Businesses by Industry Group 41 Old Town Small Business Assistance Program –
Grant Program
Business within Old Town neighborhood could qualify to apply for a grant up to $5,000 Criteria
:
i. For-profit small and micro businesses located in the Old Town neighborhood. ii. Provide financial records (e.g. gross receipts, payroll taxes, bank statements, tax returns, or other financial
information) and demonstrate a net profit/loss.
iii.Be currently in operation, in good standing with the City and any applicable state and federal agencies,
and not have filed for bankruptcy during the duration of the application process. iv.Not be in the following categories: non-profits, gambling/gaming businesses; franchisors; sexually
oriented businesses; payday & auto loan providers; liquor stores and businesses in which a City
employee or officer has a financial interest.
v. Applicant must be majority owner of the business, or equal share owner with a partner. vi.All recipien
ts will be required to complete follow-up surveys and report on how the grant funds wer
e utilized.
October 1, 2024, City Council Meeting 11
42 Old Town Small Business Assistance Program –
Business License Waiver
Businesses within the Old Town neighborhood would receive a fee waiver for a general business license.
The f
ee waiver would not apply to those applied under a specialty business license, which includes cannabis, short-term
vacation rental, firearms, taxicab, tobacco, and non-certified massage
establishments and technicians.
Regis
tration for a business license would still be required, including annual renewal and ongoing compliance with city
zoning, building, and safety laws.
The c
ost per year would be $133 multiplied by 370 (estimated number of businesses in the Old Town Neighborhood),
which equals $49,210 per year.
The proposed timeframe to start the waiver will commence upon the approval of the Old Town Small Business Assist
ance Program.
The number
of businesses is estimated and could change depending on the determined boundary and/or qualified
businesses or if the user fee gets adjusted.
October 1, 2024, City Council Meeting 12
43 Old Town Small Business Assistance Program –
Events/Promotions
October 1, 2024, City Council Meeting 13
“Dish It Out” with District 2
Councilmember and/or
Mayor and
City Manager (see example flyer from
City of Pismo Beach)
A series of Community Walks that
f
eature Old Town business
“Flip the Switch” Holiday Lights in
Old T
own
44 Old Town Small Business Assistance Program –
Other Agency Resources
Promote resources through
the Ec
onomic Development
Collaborative Small Business
Development Center (EDC
SBDC) including business
coaching and one-on-one
technical assistance available
at no cost to businesses.
October 1, 2024, City Council Meeting 14
45 Fiscal Impacts
MOU with WEV for a Small Business loan program
was originally funde
d at $200,000 in 2020.
Council could reallocate the non-disbursed funding
for th
e Old Town Small Business Assistance Program
October 1, 2024, City Council Meeting 15
46 Recommendations
A. Receive an update on the 2023-2028 Economic Development Strategic Plan and provide direction to staff on initiatives for Old Town.
B. Direct staff to implement certain initiatives in the Economic Development Strategic Plan proposed as the Old Town Small Business Assistance Program.
C. Direct staff to send notice to Women’s Economic Ventures to request the return of a designated amount of funding identified for the Streamlined Small Business Loan Program per Agreement No. 2020-58.
D. Direct staff to allocate a designated amount of funding for an Old Town Small Business Assistance Program.
E. Find that the Old T own Small Business Assistance Program is not a gift of public funds.
October 1, 2024, City Council Meeting 16
47 17
Questions?
48