Agenda packet — Economic Development and Revitalization Committee, April 2, 2025

ECONOMIC DEVELOPMENT AND REVITALIZATION

STANDING COMMITTEE MEETING
April 2, 2025
1:00-2:30 PM
City Hall – Conference Room 1
130 Cremona Drive, Suite B
Goleta, California
Councilmember Luz Reyes-Martín
Councilmember James Kyriaco
Robert Nisbet, City Manager
Jaime Valdez, Assistant City Manager
Shannon Kirn, Assistant to the City Manager
Blake Markum, Management Analyst

OPTIONS FOR PUBLIC PARTICIPATION WILL BE IN PERSON OR ONLINE VIA ZOOM If you wish to make a general public comment or to comment on a specific agenda item, the following methods are available:

Distribution to the Economic Development and Revitalization Standing Committee - Submit your comment via email prior to the Economic Development and Revitalization Standing Committee meeting. Please submit your comment to Shannon Kirn at:
[email protected]. Your comment will be placed into the record and distributed appropriately.

Please register for the Economic Development and Revitalization Committee Meeting on Wednesday, April 2, 2025, at 1:00 PM. PDT at:

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AGENDA
I. Public Comment (5 Minutes)
II. Review of Old Town Pride of Place Grant Applications (60 Minutes) Americans with Disabilities Act: In compliance with the ADA, if assistance is needed to participate in a City Council meeting (including assisted listening devices), please contact the City Clerk's office at (805) 961-7505. Notification at least 72 hours prior to the meeting helps to ensure that reasonable arrangements can be made to provide accessibility to the meeting.

Page 1 of 6 ends

MEMORANDUM
DATE:

TO:

FROM:

April 2, 2025
Economic Development & Revitalization Standing Committee Robert Nisbet, City Manager
CONTACT: Shannon Kirn, Assistant to the City Manager
SUBJECT: Item II. Review of Old Town Pride of Place Grant Applications ITEM II. Review of Pride of Place Grant Applications (60 Minutes)

BACKGROUND
At the December 11, 2024, Economic Development & Revitalization Standing Committee (Committee) meeting, the Committee discussed the Old Town Pride of Place (POP) Grant Program guidelines and criteria, the outreach conducted to get input from Old Town businesses and heard from members of the public who participated in public comment. The Committee recommended to City Council to use a portion of the remaining Streamlined Business Loan Program funding (approx. $145,000) for the POP Grant, to be administered and managed by the City. The Committee recommended not putting a cap on the maximum amount a recipient may receive because multiple businesses could apply for a grant together and the amount could vary depending on the proposal.

On January 21, 2025, the City Council received a presentation on the Economic Development Strategic Plan – Old Town Initiatives and discussed the proposed program guidelines and criteria for the Old Town POP Grant. The Council approved the initiation of the Old Town POP Grant Program and approved the use of $120,000 of the remaining Streamlined Business Loan Program funding for this grant program.

The Committee will review applications and recommend how to distribute the amount of funding aligned within its purview. The Committee’s funding recommendations will be presented to the City Council at a City Council meeting in May or June.

Page 2 of 6 ends

DISCUSSION
Review and make recommendations regarding the twenty-eight (28) Old Town POP Grant applications totaling $530,407 in requested funding. The requested funding exceeds the $120,000 allocated funds for the Old Town POP Grant Program. See below for the list of the grant applications.

Grant Applications
Applicant Project/Program
Funding
Amount
Request
1 Avellana Dance Studio LLC
Flamenco for All: Cultivating Confidence and
Culture in Old Town Goleta $9,000
2 Blue Blossoms Garden and Studio for Community Events $15,000 3 Buscaron Biometrics Advertising/Marketing $10,000
4 Carpeteria Carpet One Entry to Old Town $25,000
5 CopyRight
Old Town Rising: Igniting Business and
Community Promotion and Publicity Program $110,000
6 CZ Furniture Solutions Shop Local - Support Goleta Small Businesses $10,000 7 Del Valle Grill Old Town POP $10,000
8 E Salon Pride of place grant $6,000
9 Economic Muffler & Brake Business Rent/Expend $15,000 10 Elubia's Kitchen Project Elubia's Kitchen Near the Airport $10,000 11 Elvira's Photography and
Video
Oldtown Sunday Market and Swap Meet -
Weekly Merchant Market in Oldtown Goleta $35,000
12 Foster Functional Fitness
LLC
Foster Functional Fitness/CrossFit Santa
Barbara Events & Special Classes $13,365
13 Goleta Barbers
Original Center of Old Town Goleta: Hollister &
Magnolia, An Updated Version $28,466
14 Guerras Global International
Trust Development For All Humanity $50,000
15 Island Seed & Feed Signage & Resurfacing $3,500
16 Latinos Insurance Agency Advertising/Let Customers We Still Open $10,000 17 Liz G Photography Goleta 360: Shop & Stroll $12,000
18 NQ Nails and Spa Services
Inc Beautify old town $10,000
19 OTC Coffee Inc.

Creating Community through Coffee - A Nexus
for Old Town $8,500
20 OTC Coffee Inc. Remodel per City of Goleta $10,000
21 Paperback Alley Make Books Pop $9,700
22 Paperback Alley Old Town Community Walks $9,000
23 Santa Barbara Aquatics We Love the Ocean Community Mural $10,000

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24 Santa Barbara Electronics
Supply Beautification of buildings at 5836 Hollister $32,712 25 Skate One Corp. DBA
Powell Peralta Kellogg Square Merchants United $10,000
26 Speedshop Grant Proposal $15,000
27 THE EDGE - Salon &
Barbershop New Dance Studio $6,000
28 The Starfish Connection
Historias de Old Town Goleta y Isla Vista / Old
Town Goleta and Isla Vista Stories: Chicana/o/x
Theater Workshop & Community Performance
Project $37,164
TOTAL $530,407
See Attachment 1 for the Old Town POP Grant Applications Summary Worksheet with funding recommendations. Staff conducted an initial review of all applications to ensure compliance and alignment with the criteria outlined in the POP Grant Program Guidelines. Based on factors such as collaboration with other businesses, the quality and completeness of applications, and alignment with program goals, staff recommended initial funding awards totaling $100,000.

All applicants with an expired Goleta Business License have been notified and staff are working on assisting with renewal applications. See Attachment 2 for all the Old Town POP Grant Applications received, please note that some grant applications were submitted via multiple means and staff manually entered all applications into Survey Monkey for ease reviewing and tracking.

See Attachment 3 for the Old Town POP Grant Program Guidelines.

This initial funding recommendation is intended to assist the Committee in their review, and the Committee will review applications and recommend and make funding recommendations as it sees fits.

ATTACHMENTS:

1. Old Town POP Grant Applications Summary Worksheet

2. Old Town POP Grant Applications

3. Old Town POP Grant Program Guidelines

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ATTACHMENT 1
Old Town POP Grant Applications Summary Worksheet
Name of Business Project/Program
Old Town Business
Collaboration (Y, N,
Limited)*
Contingencies (business license,
code compliance, etc.)
Funding Amount
Request
Staff
Recommendation Summary Reyes-Martin Kyriaco
Average of
Committee
Recommendation
Avellana Dance Studio LLC
Flamenco for All: Cultivating
Confidence and Culture in Old Town Goleta Limited No Goleta business license $ 4,500.00 9,000.00 $ Free dances classes for youth,
participate in events/shows, bring dance to Old Town $ - Blue Blossoms
Garden and Studio for Community Events Yes 15,000.00 $ 5,000.00 $ Community workshop space for classes and events. Should work with CopyRight to market classes. $ - Buscaron Biometrics Advertising/Marketing No 10,000.00 $ - $ Advertising for their biometrics
services $ -
Carpeteria Carpet One Entry to Old Town Limited 25,000.00 $ 5,000.00 $ Beautification - mural, lighting, and windows on store front. Recommend funding for the mural. $ - CopyRight
Old Town Rising: Igniting
Business and Community Promotion and Publicity Program Yes 110,000.00 $ 40,000.00 $ Extensive marketing and advertising campaign for all of Old Town $ - CZ Furniture Solutions
Shop Local - Support Goleta Small Businesses Limited 10,000.00 $ - $ Funding request for simple
marketing with postcards, window decals, and banners. Should work with CopyRight to advertise business $ - Del Valle Grill Old Town POP No Expired Goleta Business License $ - 10,000.00 $ Funding request for rental expenses for business $ -
E Salon Pride of place grant Limited 6,000.00 $ 1,000.00 $ Funding request for events and
giveaways for salon services/products $ -
Economic Muffler & Brake Business Rent/Expend No Expired Goleta Business License $ - 15,000.00 $ Funding request for rent, other
expenses, and adverting for business $ -
Elubia's Kitchen
Project Elubia's Kitchen Near the Airport Limited 10,000.00 $ - $ Funding request for advertising for their restaurant location - but not in Goleta, technically in the City of Santa Barbara near the Airport $ - Elvira's Photography and Video
Oldtown Sunday Market and Swap Meet - Weekly Merchant Market in Oldtown Goleta Yes Would have to ensure that any business participating in Market have annual general business license. We do not have a weekly vendor fee. $ 10,000.00 35,000.00 $ Funding request for weekly Sunday event, recommended amount covers monthly Sunday event $ - Foster Functional Fitness LLC
Foster Functional Fitness/CrossFit Santa Barbara Events & Special Classes Limited 13,365.00 $ - $ Funding request for marketing/advertising, new equipment, administration. Should work with Copyright to advertise classes and competitions $ - Goleta Barbers
Original Center of Old Town
Goleta: Hollister & Magnolia, An Updated Version Yes 28,466.00 $ 8,000.00 $ Funding request for beautification, plants, signage, benches $ - POP Grant Applications Summary
Name of Business Project/Program
Old Town Business
Collaboration (Y, N,
Limited)*
Contingencies (business license,
code compliance, etc.)
Funding Amount
Request
Staff
Recommendation Summary Reyes-Martin Kyriaco
Average of
Committee
Recommendation
Guerras Global International Trust
Development For All Humanity No
Out of state business - No Goleta Business License $ - 50,000.00 $ Not applicable $ - Island Seed & Feed Signage & Resurfacing No 3,500.00 $ - $ Funding request for resurfacing
asphalt $ -

LATINOS INSURANCE AGENCY
Advertising/Let Customers
We Still Open No Expired Goleta Business License $ - 10,000.00 $ Funding request for advertising
and signage $ -
Liz G Photography Goleta 360: Shop & Stroll Yes 12,000.00 $ 3,000.00 $ Funding request for advertising
and promoting 360 virtual tours, equipment upgrades. Recommended funding for the virtual tours. $ - NQ NAILS AND SPA SERVICES INC Beautify old town No 10,000.00 $ - $ Funding request for advertising
and signage $ -
OTC Coffee Inc.

Creating Community through Coffee - A Nexus for Old Town Yes 8,500.00 $ 4,250.00 $ Funding request for ~12
community events with local artist/vendors. Recommended funding to cover 6 events. $ - OTC Coffee Inc. Remodel per City of Goleta No 10,000.00 $ - $ Funding request for space remodel $ - Paperback Alley Make Books Pop No 9,700.00 $ - $
Funding request for beautification,
plants, signage, advertising, system
upgrades $ -
Paperback Alley Old Town Community Walks Yes 9,000.00 $ 4,500.00 $ Funding request for 4 community
walk events (signage, marketing, outreach, promotions/prizes, photography) $ - Santa Barbara Aquatics
We Love the Ocean Community Mural Yes 10,000.00 $ 2,500.00 $ Funding request for community
mural $ -
Santa Barbara Electronics Supply
Beautification of buildings at 5836 Hollister No 32,712.00 $ - $ Funding request for building repair
(windows, awnings, fence, and asphalt) $ -
Skate One Corp. DBA Powell Peralta
KELLOGG SQUARE MERCHANTS UNITED Yes 10,000.00 $ 5,000.00 $ Multiple proposals for merchants at Kellog Square (Art Show, Punch Card/event, Skate Event at JDW, Giveaway specials) $ - Speedshop Grant Proposal Limited 15,000.00 $ - $
Funding request for business open
house, advertising, and interior building upgrades. $ - THE EDGE - Salon & Barbershop New Dance Studio No Expired Goleta Business License $ - 6,000.00 $ Funding request to expand shop
for new dance studio $ -
The Starfish Connection
Historias de Old Town Goleta y Isla Vista / Old Town Goleta and Isla Vista Stories: Chicana/o/x Theater Workshop & Community Performance Project Yes Nonprofit $ 7,250.00 37,164.00 $ Funding request for 4 events for Goleta and IV story telling events (videographer, technicians, food, location, Talk-o-Truck, and musicians) Recommended funding to cover 1 of the Goleta events. $ - TOTAL $ 100,000.00 530,407.00 $
*Limited = application identified several businesses to be used as vendors to complete program/project, but did not appear to be as collaborative as other applications

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ATTACHMENT 2
Old Town POP Grant Applications
Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
SurveyMonkey
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio THE EDGE - Salon & Barbershop Owner NameNombre del propietario Michelle Crispin Ibarra EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono 8056361785
Goleta Business License NumberNúmero de licencia comercial de Goleta
N/a
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5710 Hollister Avenue
Street address 2Dirección de Calle 2 B
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
CountryPaís us
#1

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 11 ((WWeebb LLiinnkk)) SSttaarrtteedd:: MMoonnddaayy,, FFeebbrruuaarryy 0033,, 22002255 55::3399::4411 PPMM LLaasstt MMooddiiffiieedd:: MMoonnddaayy,, FFeebbrruuaarryy 0033,, 22002255 55::5511::3322 PPMM TTiimmee SSppeenntt:: 0000::1111::5511
IIPP AAddddrreessss:: 117722..5566..112233..3388

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Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto New Dance Studio
Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
6000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Advertising/MarketingPublicidad/Márketing,
Beautification/Plants/LightingEmbellecimiento/Plantas/I luminación
,
Signage/Store FrontLetreros/Exterior del negocio,
Permits/InsurancePermisos/Aseguranza,
EventsEventos,
SpecialsEspeciales,
PromotionsPromociones
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar As many businesses as possible
Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

I will be extending THE EDGE SALON & BARBERSHOP making it the biggest shop in the heart of old town Goleta. The additional space will also be used to bring a new dance studio ti the community for All Ages! Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
SurveyMonkey
3 / 112
Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
The grant will be used to improve the building and new space to bring a new dance studio to old town Goleta, a safe place for everyone to express themselves and enjoy the rhythm of music.

Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
SurveyMonkey
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio OTC Coffee Inc. DBA Old Town Coffee & Roasters Owner NameNombre del propietario Rachel J Ward
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono 8055703311
Goleta Business License NumberNúmero de licencia comercial de Goleta
17650
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) 81-4036403
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5877 Hollister Ave.

Street address 2Dirección de Calle 2 5877 Hollister
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
CountryPaís us
#2

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 11 ((WWeebb LLiinnkk)) SSttaarrtteedd:: TTuueessddaayy,, FFeebbrruuaarryy 0044,, 22002255 1111::2211::5533 AAMM LLaasstt MMooddiiffiieedd:: TTuueessddaayy,, FFeebbrruuaarryy 0044,, 22002255 44::1199::3344 PPMM TTiimmee SSppeenntt:: 0044::5577::4400
IIPP AAddddrreessss:: 118844..118899..222200..224411

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Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Remodel per City of Goleta
Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
10000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Beautification/Plants/LightingEmbellecimiento/Plantas/I luminación
,
Permits/InsurancePermisos/Aseguranza,
Other (please specify)Otro (por favor especifique):

Fence, wall, counters, POS upgrade, tile, etc.

Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar We are collaborating with Lazy Eye and Pepe's
Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

Our goal is to continue to provide a safe, comfortable, remodeled, place for our community to gather and enjoy company and coffee.

We are a gathering place for business meetings, such as the nurses that meet to discuss nutrition every Tuesday. Schools, like Alta Vista Alternative High School meets with students every Tuesday and Thursday. We partner with other organizations, such as Freedom 4 Youth. We donate coffee to all the elementary schools in Goleta. Our goal is to continue serving our community.

Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
The funds will go towards all materials, appropriate licensed trades people, and permits needed for the remodel.

Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
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Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio NQ NAILS AND SPA SERVICES INC Owner NameNombre del propietario Dao vo
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono 8058954770
Goleta Business License NumberNúmero de licencia comercial de Goleta
16641
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5718 Hollister ave
Street address 2Dirección de Calle 2 #102
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
CountryPaís us
#3

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 11 ((WWeebb LLiinnkk)) SSttaarrtteedd:: TTuueessddaayy,, FFeebbrruuaarryy 1111,, 22002255 11::1100::2299 AAMM LLaasstt MMooddiiffiieedd:: TTuueessddaayy,, FFeebbrruuaarryy 1111,, 22002255 11::2233::1144 AAMM TTiimmee SSppeenntt:: 0000::1122::4455
IIPP AAddddrreessss:: 110044..2288..8855..111133

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Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Beautify old town
Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
10000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Advertising/MarketingPublicidad/Márketing,
Beautification/Plants/LightingEmbellecimiento/Plantas/I luminación
,
Signage/Store FrontLetreros/Exterior del negocio,
SpecialsEspeciales,
PromotionsPromociones
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar N/A
Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

We would like to create a more colorful and attractive sign for the store front to attract attention to the business and the businesses around us. Plant some beautiful flowers in front of salon so it can stand out and look elegant. We also want to use funds to advertise the business throughout Santa Barbara county. Also, to promote specials and deals.

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Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
Materials - $7000
Advertising - $1000
Labor/service - $2000
Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio Guerras Global International Trust Owner NameNombre del propietario Ruben Guerra Sr
EmailCorreo electrónico [email protected] Phone NumberNúmero de teléfono 2544004154
Goleta Business License NumberNúmero de licencia comercial de Goleta
934234403
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) NA
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 900 W 2nd St
CityCiudad Mcgregor
StateEstado texas
Zip CodeCódigo postal 76657
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Development For All Humanity
#4

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 11 ((WWeebb LLiinnkk)) SSttaarrtteedd:: WWeeddnneessddaayy,, FFeebbrruuaarryy 1199,, 22002255 55::3366::1177 PPMM LLaasstt MMooddiiffiieedd:: WWeeddnneessddaayy,, FFeebbrruuaarryy 1199,, 22002255 55::5533::1133 PPMM TTiimmee SSppeenntt:: 0000::1166::5555
IIPP AAddddrreessss:: 117722..5566..8899..8866

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Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
SurveyMonkey
11 / 112
Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
50000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Advertising/MarketingPublicidad/Márketing,
Beautification/Plants/LightingEmbellecimiento/Plantas/I luminación
,
Signage/Store FrontLetreros/Exterior del negocio,
Benches/SeatingBancas/Asientos,
Business/Customer ParkingEstacionamiento para
negocio/clientes
,
Permits/InsurancePermisos/Aseguranza,
EventsEventos,
SpecialsEspeciales,
PromotionsPromociones
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar The 2Nd Coming Of Christ and Spiritual Growth and thank God for my best friend to be able to help with the world of humanity and God's Planning and Allah and spiritual growth and Finding peace and happiness and Fulfilment and family members of Biology Engineering department of knowledge and health organizations National Economic development matters is A human body based on their standards of Protection and knowledge and Health and Advanced tec and their own team in Multi level Frequency of Cilantro and federation government's security stability foundation for the change of options and their own decisions Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
SurveyMonkey
12 / 112
Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

Request for Relationship with you and your team members of the same one of those who have dedicated resources and support and benefits especially when it comes to the Survival of their own children of research and orphans and Homeless people and their family will be able to Absorb the positive energy releasing from the kids Of their actions and their own and others will be able to receive my golden Blessings to develop a new environment of Foundation security stability on their boundaries especially if they have a boundary of Access to be a Substitute of Humanity we can get together for reinvesting ASAP and the development matters is that i truly am on the Majority Share Holder of every responsibility to make decisions against the negative engagement matters is a Relationship of Survival and people who don't understand my positions and my responsibilities to prosper and grow into a very unique environment of Foundation decisions for the whole house to protect their own things to help me process the responsibility 5 Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
Nonprofit organization are the Schol and resources and Beliefs and Services and Housing and Financial services Medical insurance benefits communication Devices WiFi and Housing for Orphan and Veterans Health Care to Help to change the process of education International Trust Accounts equity and Charter Dividends 2nd dairy account's Retirement plan Real Estate And Cash Management Business Development Investments to be a good time of year of change and History of legacy and family in Multi level Frequency of Cilantro in the environment of the season of children and Choices and the world with people who don't trust themselves anymore and the world with their own decisions and their parents who have dedicated resources for the change and Biological children will continue to maintain the environment changes to Des Los Ángeles and DE duo's DE El Mundo del prairie del care Allah and spiritual warfare and the world with the ability of the highest level of Estimate DATA entry and Self Wellness learning skills of survival will continue to respect and support and import to the Survival of The endangered Entry to the National Native American Association Church rights to 50 US states wide frame of intellectual property rights Native American and family members all over the world of humanity Please update me on my account number and employment number for my retirement benefits of the season of the world of God's Planning Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
SurveyMonkey
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio Blue Blossoms
Owner NameNombre del propietario Ingrida Kraukle
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono 8052523775
Goleta Business License NumberNúmero de licencia comercial de Goleta
712866
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5878 Hollister Avenue
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Garden and Studio for Community Events
#5

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 11 ((WWeebb LLiinnkk)) SSttaarrtteedd:: WWeeddnneessddaayy,, FFeebbrruuaarryy 1199,, 22002255 66::0022::1166 PPMM LLaasstt MMooddiiffiieedd:: WWeeddnneessddaayy,, FFeebbrruuaarryy 1199,, 22002255 66::4422::5522 PPMM TTiimmee SSppeenntt:: 0000::4400::3366
IIPP AAddddrreessss:: 2244..225544..8855..7799

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Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
SurveyMonkey
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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
15000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Advertising/MarketingPublicidad/Márketing,
Beautification/Plants/LightingEmbellecimiento/Plantas/I luminación
,
Signage/Store FrontLetreros/Exterior del negocio,
Benches/SeatingBancas/Asientos,
Permits/InsurancePermisos/Aseguranza,
EventsEventos
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar Paperback Alley
Old Town Coffee Shop
Oat Bakery
Santa Barbara Gift Baskets
Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
SurveyMonkey
15 / 112
Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

Hi,
For several years now, Blue Blossoms family has brought together community in our lovingly growing flower studio. We like to say that we not only deliver flowers, but we deliver love. Everything we do is infused with love and care for beauty, nature, people and doing wonderful things for each other. Apart from our daily business activities, we have donated thousands of mini bouquets as our "Pay it forward project". Here is the link to our page https://blueblossoms.online/pages/pay-it-forward We regularly invite people for workshops or free flower creating events. We also donate flowers to local non profits and we mostly say yes to wonderful opportunities.

We would love to expand this aspect of our business by creating a "Flower Studio- Garden/ Nursery- Used Book Store/ Exchange Community Space" with full calendar of community events both for charge and free of charge. This is a concept project for things that we personally love to see and i do not think there is anything like that even in Santa Barbara.

Apart from floral arranging classes we would like to do community mindfullness/ yoga, gardening and flower planting and care, house plant care, beauty product classes (oils, creams, soaps, mists), hosting book clubs and book exchanges, providing meeting space for small groups/ non profits and similar. Our imaginations are high and we would love to use this grant opportunity to finish this project.

As a small family business, everything we have created so far is from our own investment. We put back into business everything we have to create this amazing place to be and we truly want to open the doors for community on regular basis.

Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
SurveyMonkey
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Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
Furniture (Seating, tables, book shelfs and books, plants, lighting, sun shade, mural and other decor - $5000 Beautification- dried flower ceiling + floral installations $1000 Technical- commercial sink outside to accommodate workshops on the patio + Installation , beverage refridgerator for drinks and snacks, rain protection curtains - $1800
Marketing, community outreach- $3500
Permits, insurance, signage- $1500
Storage shed for supplies to lock at night $1500
Technical IT Support to create online calendar, website changes, pictures, photoshoot. $1000 Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
SurveyMonkey
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio Speedshop
Owner NameNombre del propietario Adam Reynoso
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono 8057082082
Goleta Business License NumberNúmero de licencia comercial de Goleta
17911
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5865 Gaviota Street
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Grant Proposal
#6

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 11 ((WWeebb LLiinnkk)) SSttaarrtteedd:: WWeeddnneessddaayy,, FFeebbrruuaarryy 1199,, 22002255 55::3333::3300 PPMM LLaasstt MMooddiiffiieedd:: WWeeddnneessddaayy,, FFeebbrruuaarryy 1199,, 22002255 66::4433::2222 PPMM TTiimmee SSppeenntt:: 0011::0099::5522
IIPP AAddddrreessss:: 9988..117711..114422..8811

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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
15000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Overhead / Employees
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar I plan on hosting an open house and will see if I can get a local Goleta vendor/s to collaborate with food & drinks to promote our town.

Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

I would like to be considered for a grant. I was born and raised in Goleta and have a lot of pride in our town. I would like to host an open house for my business as the current construction and traffic has slowed down foot traffic to an almost complete stop. I have been in Old town since about 2010 ( caporal market before my current business ) and this is the slowest I have ever seen our town, we used to have multiple walk-in customers come by for quotes daily and also used to be booked for a monts at a time, now more often than not, I hear that people are "avoiding Old Town" due to the traffic. I would invite the community via social media to come out and see the location as well as visit Old Town Goleta. I believe hosting an open house at my location will help remind people to come to Old Town again and hopefully help with my business moving forward. thank you for your consideration.

Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
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Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
If I received the grant, I would invest in marketing ads via our local news papers and social media pages ( SB independent etc.. ) I would like to invest in a customer waiting area and or lighting for our shop to help give a brighter appearance inside. I would also use the grant cover overhead as business has really been affected since the start of construction and it is getting hard to pay my employee and rent recently . I would like to host a free open house to showcase the business and promote Old Town Goleta as still open. I would greatly appreciate your consideration for this grant, as a local business owner it would mean a lot to me to see that the City has heard our cries and is here to help. I look forward to the future of Goleta, and I hope to continue to be a part of it. thank you very much for your consideration.

AgreeDe acuerdo
Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
SurveyMonkey
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio Liz G Photography
Owner NameNombre del propietario Elizabeth McDermott
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono 8054518774
Goleta Business License NumberNúmero de licencia comercial de Goleta
2023-0092
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) Liz G Photography
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 119 Cardinal Avenue
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Goleta 360: Shop & Stroll
#7

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 11 ((WWeebb LLiinnkk)) SSttaarrtteedd:: TTuueessddaayy,, FFeebbrruuaarryy 2255,, 22002255 44::1166::3388 PPMM LLaasstt MMooddiiffiieedd:: TTuueessddaayy,, FFeebbrruuaarryy 2255,, 22002255 66::1144::1122 PPMM TTiimmee SSppeenntt:: 0011::5577::3344
IIPP AAddddrreessss:: 118844..118877..118866..2299

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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
12000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Advertising/MarketingPublicidad/Márketing,
PromotionsPromociones
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar All businesses in Old Town that do not have business tours on Google Maps. All Old Town Goleta Businesses that want to increase their online presence. The City of Goleta.

Goleta360: Shop & Stroll is a digital business visibility initiative aimed at getting Old Town Goleta businesses properly listed on Google Maps and providing Matterport 360-degree virtual tours that they can feature on their own websites and Google Maps. Many local businesses are either missing from Google Maps or have incomplete or outdated listings, making it harder for potential customers to find them. This project will help businesses verify and optimize their Google presence, ensuring accurate information, improved search visibility, and an engaging virtual experience that attracts more visitors.

In addition to helping individual businesses enhance their online presence, this project lays the foundation for a Goleta360: Shop & Stroll platform—a potential interactive website featuring a fully navigable virtual tour of Old Town Goleta. If there is enough business engagement and funding support, this platform would serve as a central hub for exploring local shops, restaurants, and services in an immersive way. By combining Google Maps optimization, virtual tours, and the potential for a larger digital platform, Goleta360: Shop & Stroll aims to increase foot traffic, boost local commerce, and create a stronger connection between businesses and the community.

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Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
Funds would be used for:

Direct mail marketing and Internet advertising targeted to Old Town Goleta Businesses, promoting the 360 virtual tours, and offering discounts. This outreach will communicate the benefits of getting Old Town Goleta businesses on the map in a dynamic and immersive way.

Equipment upgrades
Administrative assistance with the outreach
Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
SurveyMonkey
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio Elubia's Kitchen
Owner NameNombre del propietario Elubia Orozco
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono 805-448-2176
Goleta Business License NumberNúmero de licencia comercial de Goleta
2021-0269
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 325 Rutherford St. Suite D CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Project Elubia's Kitchen Near the Airport
#8

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 11 ((WWeebb LLiinnkk)) SSttaarrtteedd:: SSaattuurrddaayy,, MMaarrcchh 0011,, 22002255 22::5555::3322 PPMM LLaasstt MMooddiiffiieedd:: SSuunnddaayy,, MMaarrcchh 0022,, 22002255 1122::4444::2200 AAMM TTiimmee SSppeenntt:: 0099::4488::4488
IIPP AAddddrreessss:: 9988..117711..116644..110044

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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
10000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Advertising/MarketingPublicidad/Márketing,
Signage/Store FrontLetreros/Exterior del negocio,
Permits/InsurancePermisos/Aseguranza,
PromotionsPromociones,
Other (please specify)Otro (por favor especifique):

Opening of Elubia's Kitchen at the Elephant Bar Building Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar Santa Barbara Cider Company
Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

Hi
We're applying for this grant to enhance a part of Goleta(the Elephant bar building) that Elubia's Kitchen will be moving into in the coming months along with Santa Barbara Cider Company.

Opening Elubia's Kitchen at this currently abandoned building in Goleta will positively impact the community by providing a new place for families/community to find a great place to eat and be entertained.

Elubia's Kitchen will collaborate with another local Goleta Business(Santa Barbara Cider Company).

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Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
Equipment: $6000
Marketing/Materials: $2500
Permitting: $500
Administrative: $1000
Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio CZ FURNITURE SOLUTIONS
Owner NameNombre del propietario ROSALBA MONREAL
EmailCorreo electrónico [email protected] Phone NumberNúmero de teléfono 805-967-5668 CELL. 805-698-8309 Goleta Business License NumberNúmero de licencia comercial de Goleta
17412
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5968 HOLLISTER AVENUE
CityCiudad GOLETAQ
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto "SHOP LOCAL - SUPPORT GOLETA SMALL BUSINESSES"
#9

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 11 ((WWeebb LLiinnkk)) SSttaarrtteedd:: SSuunnddaayy,, MMaarrcchh 0022,, 22002255 1122::5544::1144 PPMM LLaasstt MMooddiiffiieedd:: SSuunnddaayy,, MMaarrcchh 0022,, 22002255 11::1188::4422 PPMM TTiimmee SSppeenntt:: 0000::2244::2288
IIPP AAddddrreessss:: 118844..118855..1188..115500

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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
10000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Insurance premium
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar

IF APPROVED, I WILL REACH TO LOCAL BUSINESS TO SEE WHO WANTS TO PARTICIPATE TO HAND OUT BROCHURES TO PROMOTE OTHER BUSINESS AROUND THE AREA.

The funds will be used to advertise local businesses and pay Insurance premius if possible.

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Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
Advertisment will include the following:
> Postcards encouraging people to buy small "Support Small Business" campaing. > Banners for outside the store.
> Decals to place on windows of participating businesses "Support Small Business" > Brochures to hand out to customers, promoting local businesses. > Building Insurance premium (one or two months)
Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio Carpeteria Carpet One
Owner NameNombre del propietario Avo Semerjian
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono (805)964-3551
Goleta Business License NumberNúmero de licencia comercial de Goleta
12641
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) n/a
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5610 Hollister Ave
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Entry to Old Town
#10

CCOOMMPPLLEETTEE
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IIPP AAddddrreessss:: 9988..117733..220022..113333

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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
25000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Advertising/MarketingPublicidad/Márketing,
Beautification/Plants/LightingEmbellecimiento/Plantas/I luminación
,
Signage/Store FrontLetreros/Exterior del negocio
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar Goleta Valley Paint, Goodland Signs
Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

We propose to use these funds to beautify our building which could be viewed as the "entrance to old town." Our property is strategically located at a major intersection of old town Goleta, and the building's positioning presents an opportunity to use the large corner presence to welcome old town Goleta and park visitors. We would use the funds to visually improve the building in a creative way. Through partnering with local small businesses which would provide the paint, signage, and electrical work, and an artist to design/paint a mural(s), we feel like the impact on the community would be huge. With all the construction and disruption that local residents are facing, this would help to beautify the area in a profound way.

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Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
-Paint the building to freshen the look. Create a mural or murals relating to the city and community while maintaining "Old Town Goleta" theme. $10,000
-Purchase electrical fixtures and have them installed on the side of the building to provide lighting for the new mural(s) $7,500 -Provide and install signage on the Hollister Ave windows to improve visual appeal $7,500 Total $25,000
Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio Paperback Alley
Owner NameNombre del propietario Ruta Safranavicius
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono 8057222678
Goleta Business License NumberNúmero de licencia comercial de Goleta
2025-0071
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5840 Hollister Ave
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Old Town Community Walks
#11

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 11 ((WWeebb LLiinnkk)) SSttaarrtteedd:: MMoonnddaayy,, MMaarrcchh 0033,, 22002255 1100::3355::4477 AAMM LLaasstt MMooddiiffiieedd:: MMoonnddaayy,, MMaarrcchh 0033,, 22002255 1122::0099::3322 PPMM TTiimmee SSppeenntt:: 0011::3333::4444
IIPP AAddddrreessss:: 44..7711..118844..3300

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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
9000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Advertising/MarketingPublicidad/Márketing,
Signage/Store FrontLetreros/Exterior del negocio,
EventsEventos,
SpecialsEspeciales,
PromotionsPromociones
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar Lazy Eye Vintage
Blue Blossoms
Monique Blais Photography
Centennial Beer Hall
Destined for Grace
Los Altos Restaurant
Goodland BBQ
Old Town Coffee
Santa Cruz Market
Textures Santa Barbara
Old Town Studio & Tattooing
BEDS 4 U
Santa Barbara Gift Baskets
Control Lab
SOMA/Earworm Studios
Absolute Engineering
Pepes
Santa Barbara Cider Company
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Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

The Old Town Goleta Community Walk is a quarterly event that brings approximately 80 community members to explore local businesses in Old Town. Co-organized by Paperback Alley and Lazy Eye Vintage, the walk has successfully operated for almost two years, generating ~$100 - $500 in additional revenue per event for each participating business. The event uniquely serves our bilingual business community, with an estimate of one-third of participating businesses being Spanish-speaking establishments. We seek $9,000 to enhance the event's reach and impact through improved marketing, signage, business participation incentives, and professional documentation of the events.

While the Community Walk has proven successful, our current self-funded model limits our ability to effectively promote the event and attract more participating businesses. Key challenges include:
- Limited advertising reach, particularly to Spanish-speaking community members - Lack of professional signage to identify participating businesses - Resource constraints in producing and distributing promotional materials - No budget for digital marketing to attract younger demographics Our goal is to build community (business<>business, and local customers<>businesses) as well as help economically support Old Town businesses.

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Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
Professional Banners/Business Signage: $2,000 (Reusable banners for participating businesses, street signage) Marketing & Promotion: $3,000
Social Media Management ($1,500)
Instagram Advertising ($800)
Print Materials ($700)
Website Development & Maintenance: $1,500
Event Enhancement: $1,000
Raffle Prizes ($500)
Distribution Costs ($300)
Business Participation Materials ($200)
Event Documentation: $700
Professional Photography Services ($700)
Community Outreach: $800
Business Outreach Assistant ($400)
Enhanced Flyering Distribution ($400)
With grant funding, we hope to expect:
- Increase business participation from current 5-10 to 15-20 businesses per event - Boost Spanish-speaking business participation by 50%
- Grow event attendance to 150+ per walk
- Increase per-business revenue impact to $400-800 per event - Establish consistent branded presence in Old Town through professional signage Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio LATINOS INSURANCE AGENCY Owner NameNombre del propietario KENIA DE LA TORRE
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono 8053253225
Goleta Business License NumberNúmero de licencia comercial de Goleta
2020-0290
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) 85 2954692
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5733 HOLLISTER AVE SUITE 1 CityCiudad GOLETA
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto

ADVERTISING/LET CUSTOMERS WE STILL OPEN
#12

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 11 ((WWeebb LLiinnkk)) SSttaarrtteedd:: MMoonnddaayy,, MMaarrcchh 0033,, 22002255 1111::2266::0088 AAMM LLaasstt MMooddiiffiieedd:: MMoonnddaayy,, MMaarrcchh 0033,, 22002255 1122::2200::2200 PPMM TTiimmee SSppeenntt:: 0000::5544::1122
IIPP AAddddrreessss:: 2244..225522..222277..118899

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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
10000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Advertising/MarketingPublicidad/Márketing,
Signage/Store FrontLetreros/Exterior del negocio,
Permits/InsurancePermisos/Aseguranza,
PromotionsPromociones
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar

WE DONT HAVE NOTHING YET BUT WE SPOKE WITH MIGUEL AVILA AND OTHER BUSINESS OF DOW TOWN AND WE ARE

HAPPY TO COLABORATE ON ANY EVENT

GIVE COUPONS AND DISCOUNT WHEN OUR CUSTOMERS SHOP LOCAL Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

DURING THIS CONSTRUCTION PERIOD WE HAVE BEEN AFFECTED BY TRAFFIC AND CUSTOMERS PREFER NOT TO ENTER

THE AREA BECAUSE OF THE LONG TIME ON TRAFIC ALSO THEY CAN'T FIND A PARKING SOME CUSTOMERS THINK WE

ARE CLOSED

WE WANT TO FOCUS ON ADVERTISING

ON THE SIGN OF THE BUILDING AND ON THE RADIO INVITING TO VISIT GOLETA DOWN TOWN AND COLABORATE WITH

OTHER BUSINESS AND EVENTS

WE THINK IF CUSTOMER CAME TO OUR BUSINESS ALSO CAN SHOP AROUND WE WANT TO BRING MORE PEOPLE TO

GOLETA DOWN TOWN

BRING NEW CUSTOMERS FOR ALL BUSINESS

WE ARE A SMALL FAMILY BUSINESS AND WE ARE PART OF THE COMUNITY OF GOLETA WE SAW ALL THE CHANGE AND

HOW OTHER BUSINESS BEEN AFFECTED WITH THIS SO WE ALWAYS SHOP LOCAL TO SUPPORT ALL THE BUSINESS ON

DOWN TOWN AND INVITED CUSTOMERS AND FRIENDS TO DO IT
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Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
WE ALSO STARTED WITH THE CITY OF GOLETA WITH PERMITS TO CHANGE THE SIGN WITH A COST OF $6,500 (INCLUDING SIGN AND PERMITS)

SIGN ON THE FRONT OF THE BUILDING TO LET CUSTOMERS KNOW WE ARE OPEN

WE ALSO WANT TO START ADVERTISING ON RADIO TO PROMOVE OUR BUSINES INVITING PEOPLE TO COME TO GOLETA DOWN TOWN WITH A COST OF $2,500/MONTH WE WANT TO DO THIS A COUPLE OF MONTHS WE WANT TO PRINT FLYRES $1,000
AND HIRE 1 PERSON PART TIME AROUND $550/WEEK

TO DRIVE VEHICLE WITH THE WRAP OF BUSSINES AND GO TO EVENTS AND SWAPMEET TO DO THE SAME INVITED

CUSTOMERS TO OUR BUSINES LET THEM KNOW WE ARE OPEN AND VISIT OLD TOWN GOLETA Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio The Starfish Connection
Owner NameNombre del propietario Leonor Reyes (Development Director) EmailCorreo electrónico [email protected] Phone NumberNúmero de teléfono 805.722.9847
Goleta Business License NumberNúmero de licencia comercial de Goleta
n/a
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) 88-0637386
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5730 Hollister Avenue, Unit E CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93111
#13

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 11 ((WWeebb LLiinnkk)) SSttaarrtteedd:: MMoonnddaayy,, MMaarrcchh 0033,, 22002255 1111::5577::2200 AAMM LLaasstt MMooddiiffiieedd:: MMoonnddaayy,, MMaarrcchh 0033,, 22002255 11::0066::2233 PPMM TTiimmee SSppeenntt:: 0011::0099::0033
IIPP AAddddrreessss:: 9988..118855..225533..112211

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Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Historias de Old Town Goleta y Isla Vista / Old Town Goleta and Isla Vista Stories: Chicana/o/x Theater Workshop & Community Performance Project
Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
37164
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

EventsEventos
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar Pepe’s Mexican Restaurant
Goleta Valley Community Center
CopyRightSB
Altamiranos Restaurant
Thom Flowers - producer
Mariachi Olas de Santa Barbara
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Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

The Starfish Connection is entering its third year as a nonprofit serving our Santa Barbara central coast. The Starfish Connection has two programs:

Community Storytelling: Offers spaces to listen, connect and transform our community connections. FREE LIVE Storytelling nights and Talk-O-Truck (TOT) provide a space for individuals to share their lived histories and experiences and provide opportunities for the community to gather and connect to these experiences. Each LIVE Storytelling Night focuses on a different theme but is always open and flexible for any story that someone wants to share. TOT, the mobile recording studio, attends various community events such as Earth Day, Pride Festival, Juneteenth and more!
Galaxy Program: We provided up to $2,500 of direct financial assistance to individuals/families in crisis or facing hardships. We do this through partnerships with other nonprofits who refer their clients to us.

The Starfish Connection is excited to share a very new collaboration with UCSB English Department Global Latinidades Center’s Local/Global Pedagogy and Praxis Workshops Initiative whose team also seeks to host free, accessible programming events for residents of Old Town Goleta and Isla Vista through The Historias de Old Town Goleta Y Isla Vista / Isla Vista and Old Town Goleta Stories: Chicana/o/x and Latina/o/x Theater Workshop & Community Performance Project.

The Project strives to highlight the significant presence and role of Chicana/o/x and Latina/o/x and broader working class residents in the Old Town Goleta & IV communities… Workers in Old Town Goleta, proprietors of local restaurants, stores, nonprofits, families who currently live or grew up in Old Town Goleta. Including UCSB's vast operations infrastructure– residence halls, facilities, and groundskeeping services; area houseless, community activists, and additional affinity groups.

The project is part of a theater course, to be instructed by PhD Student Mayra Gomez-Labrada, the Global Latinidades Center Theater Project Coordinator, in addition to Chicana/o/x and Latina/o/x theater specialists, Dr. Ben Olguin (English Professor), and Playwright Dr.

Carlos Morton (Emeritus Professor, UCSB Theater and Dance Department). Each quarter (summer and fall) will involve two culminating public performance events: one at the Isla Vista Community Center and one at the Goleta Community Center each quarter, total of 4 performances.

The proposed story collecting events are to be hosted by the students in the class, in partnership with the previously mentioned instructors and Program Manager, Sophia Lake of The Starfish Connection. By partnering with the City of Goleta and The Starfish Connection, UCSB students will have the opportunity to further engage civically with outside community partners. In collaboration with The Starfish Connection’s Talk-o-Truck, students and faculty will conduct oral history interviews with residents of Old Town Goleta and Isla Vista with diverse backgrounds and identities to form the bases of their plays. With the express-written permission of interviewees, who will be compensated for their interviews (provided by UCSB), students will develop several 10-minute plays of various genres, in addition to select short videos, to be performed and screened in a group event, with musical accompaniment by local musicians framing the program at the start and end.

Throughout each quarter, under the instruction of community organizer Mayra Gomez-Labrada, students will host free community events, open to all, that showcase original live storytelling performances. “Old Town Goleta and IV Stories” will consist of two nights of programming per quarter (four in total), with performances taking place at both the Goleta Community Center and the Isla Vista Community Center.

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A majority of the funds pertaining to the course and related materials will be covered by various funding sources via the UCSB English Department. A majority of the materials and events spaces specific to programming taking place in Isla Vista will be financed by these sources. This grant is requesting support for the Goleta videographer, technicians, food, location, Talk-o-Truck, and musicians for all four events.

By collaborating with local businesses and community partners in Old Town Goleta, we believe the proposed programming will not only promote businesses and attract more visitors to these businesses, but also foster more partnerships between the UCSB population and Old Town Goleta. Goleta’s residents, in addition to those of the greater Isla Vista area, are frequently effaced by the overbearing presence of UCSB and its large seasonally transient student population that occupies a huge segment of the municipalities for most of the year. We hope that this free and accessible programming, to be largely organized by UCSB undergraduate students, bridges this town-gown divide. At UCSB, this divide can be seen in the relationship between students and long-term residents of its surrounding cities, with differences in socioeconomic backgrounds, transient student populations, and concerns over housing, noise, and local engagement.

The two TALK-O-TRUCK story collection days will occur in partnership with Old Town Coffee (confirmed) and Santa Cruz Market (pending) and will be open 8 hours each day for story collection. All stories collected will be available for the City of Goleta to use or archive as well as shared on our Starfish Connection Youtube channel.

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Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
The Starfish Connection’s TOT Mobile Recording Studio: ($9,600) Talk-o-Truck vehicle, technician,
post production, and 2 staff @ $4,800
per full day per qtr x 2 qtrs
VENDORS:

Videographer: ($7,700)
3 camera package off campus with light editing from
Goleta Videographer Callahan Morgan @ $1,750/event
x 2 events per qtr x 2 qtrs
Musicians:
2 performances per qtr x 2 qtrs by:
1) Mariachi Olas de Santa Barbara (up to 5 musicians) ($4,400) (to close community theater performance)
@ $550/hr for two 2-hour bookings per qtr
x 2 qtrs for total of 8 hours
2) Guitarist Tony Ybarra ($2,000)
(to introduce performance & play)
@ $250/hr for two 2-hour bookings per qtr
x 2 qtrs for total of 8 hours
Technicians
1) Lighting technician: TBA ($400)
@ $50/hr for two 2-hour bookings per qtr
x 2 qtrs for total of 8 hours
2) Sound technician: TBA ($400)
@ $50/hr for two 2-hour bookings per qtr
x 2 qtrs for total of 8 hours
3) Photographer: Goleta Callahan Morgan($ 400)
@ $50/hr for two 2-hour bookings per qtr
x 2 qtrs for total of 8 hours
Old Town Goleta Digital Designer ($500)
for event logo & advertising design

LOCATION
Isla Vista Community Center
(https://islavistacsd.ca.gov/isla-vista-community-spaces) Rental: $200 per day x 2 days total ($400 UCSB English Dept).

S C (d i i ll ) ( $2 0 CS li h )
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Set Up Costs (decorations, props, miscellaneous) ( $250 UCSB English Dept.) Clean Up (clean up company): $300 per hr x 2 hours ($600 UCSB English Dept.) Insurance: $358 per day x 2 days ($716 UCSB English Dept.) Goleta Community Center
Rental: $2,099 per day x 1 days $2,099
Set Up Costs (decorations, props, miscellaneous) $250
Clean Up (clean up company @ $300/hr for 2 hours) $600
Insurance: $358 per day x 2 days $716
FOOD & DRINKS (for Old Town Goleta Specific Events)
Catering from Pepe’s Mexican Restaurant in Old Town Goleta 200 meals & drinks per event
@ $15 ea = 3,000 x 1 performances $3,000
Catering from Altamiranos Restaurant
200 meals and drinks
$15 each X 200 meals and drinks $3,000
Catering from Local Isla Vista Restaurant
200 meals & drinks per event
@ $15 ea = 3,000 x 2 performances ($6,000 UCSB English Dept.) THANK YOU FOR YOUR CONSIDERATION AND PARTNERSHIP!
Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio Skate One Corp. DBA Powell Peralta Owner NameNombre del propietario George Powell
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono 805 845 7580 (shop) 805 698 5250 (carlos' cell) Goleta Business License NumberNúmero de licencia comercial de Goleta
12545
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 320 S KELLOGG AVE STE E1 Street address 2Dirección de Calle 2 KELLOGG SQUARE
CityCiudad GOLETA
StateEstado california
Zip CodeCódigo postal 93117-3813
#14

CCOOMMPPLLEETTEE
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IIPP AAddddrreessss:: 117744..7755..6666..113388

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Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto

KELLOGG SQUARE MERCHANTS UNITED
Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
10000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Advertising/MarketingPublicidad/Márketing,
Permits/InsurancePermisos/Aseguranza,
EventsEventos,
SpecialsEspeciales,
PromotionsPromociones
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar Skate One Corp, Foundation Press, Kellogg Square Merchants, print shop in Old Town Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
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Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

Powell Peralta Skate Shop is located in the Kellogg Square Proposal 1:

Art Show/Contest open to the public
Guidelines to show a positive reflection of old town
Winner would get their art displayed on a skateboard and/or shirt deck printed by us and shirt screened in old town
The showcase could be in one of the vacant units in Kellogg Square Proposal 2:

Kellogg Square Punch Card / Event
With over 9 businesses in the Kellogg Square we could unite to bring more attention to us. By having a punch card at each location willing to participate we could support each other by offering discounts and specials. Using our ample sized parking lot we could have an event to showcase the square.

Proposal 3:

Skateboard Event/Demo at the Skate Park
First Pro/AM Skate Event at Johnny D Wallis Park. Food/Drink and Purse covered by grant Prizes could include winning art from old town art contest Powell Peralta Pro Skate Team Demonstration
Proposal 4:

Giveaway Specials
Free Old Town Shirt (PRINTED IN OLD TOWN)to customers spending certain amount or offer discounts over a designated SALE weekend with coupon Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
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Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)

ART SHOW
VENUE:$500-100
MATERIALS:$500-2500
ADVERTISING:$50-200
STAFFING:$500

KELLOGG SQUARE PUNCH CARD / EVENT
VENUE/PARKING PERMIT AND INSURANCE:$1000-2000
ADVERTISING MATERIALS:$100-500
REIMBURSEMENT TO MERCHANTS FOR DISCOUNTS AND SPECIALS: AVERAGE OF $1000 / BUSINESS STAFFING:$500

SKATE PARK DEMO/CONTEST
ENTRY FEE : WAIVED IF LOCAL
JUDGES:$300
FOOD/DRINK:$600
PURSE AND PRIZES:$2000
GIVEAWAY MERCHANDISE: $1000-$2500
Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio Foster Functional Fitness LLC Owner NameNombre del propietario Erin Foster
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono (805) 699-6561
Goleta Business License NumberNúmero de licencia comercial de Goleta
2021-0067
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 264 Orange Ave
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Foster Functional Fitness/CrossFit Santa Barbara Events & Special Classes #15

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 11 ((WWeebb LLiinnkk)) SSttaarrtteedd:: SSuunnddaayy,, MMaarrcchh 0022,, 22002255 22::2233::0055 PPMM LLaasstt MMooddiiffiieedd:: MMoonnddaayy,, MMaarrcchh 0033,, 22002255 55::0088::5500 PPMM TTiimmee SSppeenntt:: OOvveerr aa ddaayy
IIPP AAddddrreessss:: 6688..66..9911..1166

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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
13365
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Advertising/MarketingPublicidad/Márketing,
Signage/Store FrontLetreros/Exterior del negocio,
EventsEventos,
Other (please specify)Otro (por favor especifique):

Specialty Classes (Youth and Older Adults)
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar Old Town Coffee
Dean Coffee Shop
Pepe’s Mexican Restaurant
Jonesy’s Fried Chicken
Three Pickles
Oat Bakery
Santa Barbara Cider Co
Goodland Signs
Arosha
Foundation Press
Foster Fitness & Physical Therapy
Goleta Signs
David Kafer Photography
Teresa Pietsch Photography
Goodland Dental
Velo Pro Cyclery
Santa Barbara Krav Maga
Heeluxe
Hampton Inn Goleta
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Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

Foster Functional Fitness (aka CrossFit Santa Barbara or “CFSB”) is requesting POP grant funding to support a series of community gym events and to expand its popular kids/teens and older adults programming. The event series, which includes two fitness competitions and at least one seminar in 2025, will involve partnerships with many other Goleta businesses and attract both locals and those from out of town to Old Town.

Events:

On Saturday, May 3, we will host the “Old Town Throwdown”, a one-day CrossFit competition for amateur athletes from our region ranging from novice to advanced. In June, we will then host a “Community Cup” event, inviting gyms from Ventura, Carpinteria, Santa Barbara, Santa Ynez, Santa Maria, and San Luis Obispo to join us in Goleta for a weeklong celebration of fitness. Both of these events will bring athletes, spectators, coaches, friends, and family members to the area from all around the central coast. When we host competitions, we always partner with other Goleta businesses to cater food and beverage options onsite, print signage and tshirts needed for the events, provide professional photography, and supply all of our participants with local business and accommodation recommendations while they’re in town.

In addition to competition-style events, we also host seminars with nationally recognized coaches and organizations, like the full-day, three-module course planned for August 16 with Justin Adams from RxGymnasticsTraining. Because these educational seminars provide access to coaches from out of state, they attract athletes from all over California, bringing in significant revenue to the local economy. In the future, we may also partner with CrossFitHQ on hosting their certification courses for coaches, which similarly attract both local and out-of-area coaches as they need to fulfill minimum qualifications on a regular basis.

Over the years, we have hosted a number of similar events and always find that visitors to our gym always need recommendations for food, entertainment, and accommodations, all of which benefit our Goleta restaurants, hotels, and other businesses. Additionally, partnering with local businesses for event sponsorship or promotion can create mutually beneficial relationships and increase their exposure to a wider audience. The influx of people and the buzz generated by fitness events leads to increased foot traffic and sales for surrounding establishments, making the event a win-win for both the gym and the local community.

Specialty Classes:

Beyond special events we have planned for this year, and all of our regular classes that serve myriad local residents, the gym also runs two incredible specialty programs that serve our local youth and older adults.

Our Longevity class is specifically designed for people 50+ and no prior exercise experience needed. This structured group class, coached by experts in a safe and supportive environment, was programmed by a Doctor of Physical Therapy and focuses on improving balance, flexibility, and strength. As a physical therapist, the owner of CFSB has seen the adverse effects when people get injured or stop moving. Especially in the older population, loss of movement often means the loss of independence. Too often, we see our elders get to a point where it is difficult to leave their homes, sometimes related to the inability to get in and out of a car, the inability to confidently cross a street within the time limitations of the crossing lights, or to step up/down off a curb without the fear of falling. These functional limitations are something that we at CFSB can confidently and directly address through general fitness and mobility, which not only improve the quality of life of the people in our community, but also keeps them more active in our highly walkable community of Old Town so they can frequent all the places that our local community has to offer. Furthermore, depression has also been linked to aging, and not only is exercise a proven way to combat depression - but GROUP exercise is highly beneficial for the social and emotional needs of this population.

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On the other side of the age spectrum, our Kids Programs offer age-appropriate workouts focused on building strength, coordination, and teamwork, grouped by ages 5-8 and 9-12. With the guidance of our experienced coaches, kids enjoy a structured environment that encourages healthy habits and physical activity. Similarly, our Teen Program (ages 13-17) provides a dynamic and supportive environment tailored to the needs of adolescents, focusing on building strength, improving fitness, and promoting healthy habits through fun and interactive workouts. Teens will develop important physical skills, enhance their confidence, and learn how to maintain an active lifestyle. Classes like ours are critical for a thriving community of all ages. More screen time and less physical activity is on the rise among our youth population, and keeping kids moving – and teaching them how to move properly – will set them up for a lifetime of health and fitness. When kids establish healthy activities and behaviors early on, they are more likely to stick over the course of a lifetime. We want to set our children up to view exercise as a way of life, while also teaching them good form to prevent injury, and promoting group camaraderie in a safe space.

Noozhawk - Longevity and Kids/Teens Classes - $1,200
Special Event signage, promotion, and marketing (sandwich boards, flyers, competitioncorner.com access, etc.) - $750
Professional Development for Coaches:

Institute of Clinical Excellence (ICE) courses: Modern Management of the Older Adult and Clinical Management of the Fitness Athlete - 2 coaches x $750 = $1,500
Equipment:

Critical medical equipment (an additional AED unit, AED pads for adults and youth, new medical kits and first aid supplies) - $1,950 Equipment and Supplies for Specialty Class Instruction (we need beginner-level equipment for these particular populations - lighter dumbbells and kettlebells, wall balls, bumper plates, etc., as well as cardio machines that are easier on the joints like air bikes and rowers) - $4,500
Administrative:

Customer Services Manager (for hours related to the administrative side of specialty classes and special events listed in this application) - $30/ hour, 75 hours - $2,250
Overhead:

Indirect Costs calculated at 10% of direct costs listed above ($12,150) - $1,215
Total Requested - $13,365
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Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio E Salon
Owner NameNombre del propietario Eleni Tziouvaras
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono 8054557723
Goleta Business License NumberNúmero de licencia comercial de Goleta
2025-0064
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) n/a
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5575 Holliste Ave
Street address 2Dirección de Calle 2 Ste C
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
#16

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 11 ((WWeebb LLiinnkk)) SSttaarrtteedd:: MMoonnddaayy,, MMaarrcchh 0033,, 22002255 44::1144::0022 PPMM LLaasstt MMooddiiffiieedd:: MMoonnddaayy,, MMaarrcchh 0033,, 22002255 55::3300::3344 PPMM TTiimmee SSppeenntt:: 0011::1166::3311
IIPP AAddddrreessss:: 2244..225522..223300..1122

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Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Pride of place grant
Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
6000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

I updated my website to help in December from all the
construction to gain more business. I have that receipt Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar I will be using Goleta businesses for my projects
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Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

Hello, my key focus is to bring more clients for my renters by marketing the hair salon and bringing in new life in Goleta.

I also have a plan to have more products that I can sell discounted or give away as a raffle in the community by having an open house theme for new potential clients and also not to forget the ones we have by appreciating their business. This also includes services by which a Goleta resident can win by entering a contest with us with a raffle by social media or a ticket. A 30% discount on products we sell and also a contest for a giveaway makeover who applies for it online or by a raffle ticket. I believe this will help support people in Goleta and be a positive impact on the community by beauty and how they feel when they leave. Our salon is committed to excellence and customer service to anyone that comes in. Our theme would be depending when funds are available would be a (summer theme or spring) Also Easter or even Mothers day give away. Our business collaborations would be with old town Goleta. In bigger parties we would like to use the Imperial around the corner from us since our salon can't hold that many people.

I would love to showcase their business as well in a fun environment with our clients and new ones.

The water store next to us. I would use their water services monthly and need to buy a water unit. $500.00 CopyRight Printing and postal. $1500.00 for business cards and signage for our windows to show case us.

Goleta Floral for beautification with plants and pots. $600.00 Servimex for new lighting/bulbs and repairs that have been needed and deep cleaning. $2000.00 Glammatics for the new website. $1500.00 at a discounted price Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio Santa Barbara Electronics Supply Owner NameNombre del propietario Ken Alker
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono 805 685-2030
Goleta Business License NumberNúmero de licencia comercial de Goleta
2022-0109
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5836 Hollister Avenue
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Beautification of buildings at 5836 Hollister
#17

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 11 ((WWeebb LLiinnkk)) SSttaarrtteedd:: MMoonnddaayy,, MMaarrcchh 0033,, 22002255 55::4444::1199 PPMM LLaasstt MMooddiiffiieedd:: MMoonnddaayy,, MMaarrcchh 0033,, 22002255 55::5511::2222 PPMM TTiimmee SSppeenntt:: 0000::0077::0033
IIPP AAddddrreessss:: 220077..115544..111100..111100

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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
32712
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Beautification/Plants/LightingEmbellecimiento/Plantas/I luminación
,
Signage/Store FrontLetreros/Exterior del negocio,
Business/Customer ParkingEstacionamiento para
negocio/clientes
,
Permits/InsurancePermisos/Aseguranza
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar Santa Barbara Electronics Supply, Old Town Goleta Properties, Earworm, Liberty Plugins, possibly SB Aquatics.

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Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

Our buildings were very dilapidated when we moved in. We have made big strides in beautifying the buildings with costly improvements, but there is more to do. There are three projects we have in mind that are fall under the "beautification" category. The three projects are as follows:
--------
1) replacement of storefront glass windows and doors and addition of security gate (accordion doors) We have had a never-ending problem with vandals spraying and SCRATCHING graffiti into our large Hollister-facing store-front windows and glass doors. Two of our large windows have been broken by passers-by (and "sidewalk campers") and some now have graffiti scratched into them. Recently, our glass doors were graffitied using a glass etching chemical which has destroyed our doors; you have likely seen this vandalism. Community West Bank has complained about how bad it looks. We can't continually spend money to replace the windows and doors so we are hoping to add anti-graffiti film. We would also like to add a security gate in front of our foyer as we have an ongoing problem with people defecating and urinating in front of our front doors. We received quotes from eight companies in Santa Barbara and Goleta and final cost breakdown on selected vendors is as follows:
$3,096 A&B Glass (Santa Barbara) replace broken and graffiti-etched windows and doors $4,285 Cal Coast Glass Tinting (Santa Barbara) redo tint $2,040 Cal Coast Glass Tinting (Santa Barbara) add anti-graffiti film $ 162 Cal Coast Glass Tinting (Santa Barbara) service fee $ 899 heavy duty accordion door (gate + welding of brackets/install) $ 536 permits
-----
$11,018
2) replacement of overhang in front of building; T-111 faceboard, paint The overhang is in bad shape and needs to be replaced. Most of the plywood underlayment, joists, and blocking is rotten and the ends are sagging. We have done a lot of improvements on the two buildings and this is the final component, but we don't have funds in the budget to finish. We have three concepts in mind for replacement:
a) remove tile, replace all rotten material, put down new underlayment, re-use existing tile, paint $ 9,275 labor and wood
$ 2,220 paint
$ 520 permits
-------
$12,015 total
b) remove tile, replace all rotten material, put down new underlayment, paint, put down standing-seam roofing material similar to AutoZone across the street (safer & lighter but hotter) $10,475 labor and wood and metal
$ 2 220 paint
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$ 2,220 paint
$ 530 permits
$ 2,729 DRB and zoning clearance (may not be necessary) -------
$13,225 total (ADD $2,729 if DRB and zoning clearance required) c) demolish entire overhang and replace with metal structure and awning, paint $ 1,500 demolition (Eagle Demolition, local Santa Barbara company, for removal of existing overhang) $15,235 structure, awning, install (Just 4U Custom Canvas, local Goleta company, for metal structure, awning, and install) $ 2,220 paint
$ 962 permits
$ 2,729 City off Goleta (DRB, zoning clearance, permitting) -------
$22,646 (over 20% of this cost are City fees)
We are leaning toward option A or B above (likely B), but we present all three in the event one aligns with city goals best. 3) There is a pedestrian alleyway between Santa Barbara Electronics and Santa Barbara Aquatics. Currently, the alleyway is being used (without permission) by the people living above Santa Barbara Aquatics. The alleyway has become a "junk yard" filled with old refrigerators, old bicycles, BBQ pits, ladders, and various other items that continue to accumulate. The alleyway is actually owned by the owner of the building where SBES is located but there is no pedestrian access to the three buildings that the alley feeds due to a chain link fence that was erected on the property by a previous tenant or owner. The fence starts at the north-east corner of the SBES building and heads approximately north. We would like to have this fence removed and replaced by a new 60' long fence that is on the actual property line to the east. By doing this, the alleyway would expose the parking lot behind SBES and open up pedestrian access from Hollister to the three buildings that would then be accessed via this alleyway. This would encourage employees and customers to park in the back parking lot since they would then have a way to walk to the front of the building. This should free up some parking spaces on Hollister. We would like to turn the alleyway into a Goleta-friendly consumer accessed corridor rather than a junk yard for the people living next door. Additionally, we would like to get the alleyway asphalt redone (it is in disrepair) and the back parking lot redone at the same time (some asphalt, slurry, and re-striping). $6640 Central Coast Paving (Buellton; unable to find local company) $2365 Fence Factory (Goleta)
$ 0 permit (City says no permit required on flatwork and fences) -----
$9005
--------
We are hoping that the City will grant funds for all of the above three beautification projects, but we have broken them out into three distinct projects in the event that the review committee decides that any one of the projects does not align with the program goal so that said project can be carved out. We thank you for your consideration.

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Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio Elvira's Photography and Video Owner NameNombre del propietario Elvira Pinedo
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono (805) 696-3182
Goleta Business License NumberNúmero de licencia comercial de Goleta
2024-0521
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) sole proprietor / partnering with the Chamber for lower insurance and advertising fees.

Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5729 Hollister Avenue
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Oldtown Sunday Market and Swap Meet - Weekly Merchant Market in Oldtown Goleta #18

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 11 ((WWeebb LLiinnkk)) SSttaarrtteedd:: MMoonnddaayy,, MMaarrcchh 0033,, 22002255 55::1111::0088 PPMM LLaasstt MMooddiiffiieedd:: MMoonnddaayy,, MMaarrcchh 0033,, 22002255 88::2255::2255 PPMM TTiimmee SSppeenntt:: 0033::1144::1177
IIPP AAddddrreessss:: 7755..223388..119933..7700

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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
35000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Advertising/MarketingPublicidad/Márketing,
Permits/InsurancePermisos/Aseguranza,
EventsEventos,
SpecialsEspeciales,
PromotionsPromociones,
Other (please specify)Otro (por favor especifique):

Promotion and direct sales of products to business owners on Hollister and corridor area.

Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar Swap Meet Committee
Sb Cider, Bertha's Jewelry, Cindy's Sweets, Magy's Beauty, Goleta Hair, Del Valle, CellTek, Tropical Nutrition, Goodland Florist, Domingo's, Forever Mattress, The Edge, E Salon, Skin Bar, Jm Upholstery, Crystal Chiropractic, Copyright, El Rodeo, Latinos Insurance, Arosha Inc., la Oxidiana jewelry, La Tapatia, Santa Cruz Market, Goleta Valley Paint, the Jewlery Mart, Oldtown Spa, Ruiz Income tax, JG bike works, Goodland Signs, Oriental Market, Goleta Party Rentals, Los Altos, Sally Beauty, La Guerrerita, La Hacienda, Goleta Motors.

All of these businesses are a part of the committee that worked on the proposal together. Other businesses are not a part of the committee but would benefit from the foot traffic of the Market and Swap Meat. there were three committees initially set up. this, being the weekly market committee, the second being the quarterly events, and the third being the marketing promotions committee.

Because of 1099 responsibility/liability: the Marketing and quarterly events got merged into one business under Copyright Printing as one proposal. Listed in their application is businesses from those two committees.

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Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

Oldtown Goleta has been faced with three compound fractures to its business corridor. The first, was the modification of the roundabouts. The construction in Oldtown has driven people to loop around through the Fairview entrance, away from the corridor of direct shopping. The second being the street change. The third, being that folks from that corridor are being driven to fears of family separations caused by Immigration Customs Enforcment (ICE). The military strategy, used in war, to drive around protected class corridors (or target populations) in order to instill terror over areas with the goal of instilling fear to self-relocate; has caused our protected class citizens to bunker down with economic spending in case family relocations or separations. This has now also hurt the economy of Oldtown.

All three fractures in economy, have historically created impacts in small economy in corridors similar to Oldtown separately. Today, all three are compounded over the Downtown of the City of Goleta. Many businesses (not currently listed on the committee but participate in the committee) have been forced to close or are scheduled to close within the next quarter. the Hispanic Chamber brought businesses together, there were three separate projects business owners innovated to re-build economy, even during this transitionally difficult period. All three committees of business owners started working together to bring people into oldtown with the goal of driving up sales while preserving the heritage of the community. The first committee came together to work on capitalizing in the rich history of Goleta by bringing back the swap meet that drove hundreds of people form surrounding cities into Oldtown. The second and third committees worked Marketing and Quarterly events, these to help promote community in the neighborhood.

Today, we come to you in this application with the purpose of reviving the swap meet concept as a new age Sunday Market and Swap meet.

Outdoor vendoring days help people come out and enjoy a day in the sun, as they explore the area and save money on sales. It is of culture and costume to have Latino heritage communities enjoy a walk through a swap meet or outdoor market on a Sunday after church as a familial tradition that stems across borders and nations.

The new age Oldtown Sunday Market & Swap Meet concept would be to allow people to bring items outside storefronts to sale products and bring people in to stores to buy merchandise up and down Hollister. Food eateries would enjoy the pedestrians as they walk up and down Oldtown on a weekly basis with the once-a-week event (traditionally on Sundays).

Businesses that are adjicent to the Hollister Street would fill spaces on Hollister to promote and have weekly sales of products or services.

Those that are from outside of the corridor would be charged a fee per booth per location, to help continue to create sustainability past the grant period.

The concept works well in business districts where sidewalk vendors pay fees toward the event, business owners promote sales by displaying outside products as highlights of products sold in stores as a hook to bring costumers into storefronts, and eateries profit from folks enjoying a traditionally historical practices of family gathering fun.

The sidewalk vendors that are not Oldtown or Goleta business owners (although in this case fewer than businesses in oldtown) would need to get daily licenses at their own cost and would pay into the market This continuing to build economy toward license fees Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
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need to get daily licenses at their own cost and would pay into the market. This, continuing to build economy toward license fees within the city and providing advertising/insurance/event fee coverage moving forward.

The funding for this grant would be used as seed funding to fund this start-up as a project that would benefit those in the committee and other Goleta owned business, to fund the fees and costs associated with advertising in traditionally Hispanic heritage airways (capitalizing on the historical heritage and value of street markets), to pay for permits, to pay for liability insurance, and to cover startup direct and indirect costs.

This market would help bring people back to Oldtown, not just in foot traffic, but in economy utilizing a historically viable model that honors the economy of cultures world-wide, by also honoring the rich history of Oldtown with its historical swap meet.

Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
BUDGET:
fund the fees: coordinator fees to monitor event (weekly set-up/take-down) Janitorial, and outside corridor booth sales.

Weekly: roughly 200 dollar stipend = $10,000 a year from this seed grant. fund costs associated with advertising in traditionally Hispanic heritage airways (capitalizing on the historical heritage and value of street markets), Weekly: 200 dollars a week = $9,600 a year from this seed grant. pay for permits
to pay for liability insurance
Monthly: 860 for weekly market insurance= $10,320 a year from this seed grant. and to cover overhead start-up direct and indirect costs: 5080 Other fees that are not included in the application include: city of Goleta application fees, vendor fees the city of Goleta would charge for weekly vendoring, and other city of Goleta fees. These were left out of the budget because we did not gain this information from the city after our informal request for this information at the Grant workshop.

AgreeDe acuerdo
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio Avellana Dance Studio LLC Owner NameNombre del propietario Ashley Almada
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono 805.705.9376
Goleta Business License NumberNúmero de licencia comercial de Goleta
N/A
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 8449 Vereda del Padre
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Flamenco for All: Cultivating Confidence and Culture in Old Town Goleta #19

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 11 ((WWeebb LLiinnkk)) SSttaarrtteedd:: TTuueessddaayy,, MMaarrcchh 0044,, 22002255 1122::5533::4466 AAMM LLaasstt MMooddiiffiieedd:: TTuueessddaayy,, MMaarrcchh 0044,, 22002255 11::0000::4433 AAMM TTiimmee SSppeenntt:: 0000::0066::5566
IIPP AAddddrreessss:: 6688..66..8833..6600

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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
9000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Other (please specify)Otro (por favor especifique):

Flamenco Dance Program for Youth
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar Goleta Valley Community Center
Boys and Girls Club of Goleta Valley
Local businesses in Old Town Goleta (e.g., shops and restaurants where parents may spend time while children are in class) Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
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Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

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Proposal Description:

This project seeks to introduce the art and culture of Flamenco dance to the children of Old Town Goleta, with a particular focus on underserved youth. In collaboration with the Goleta Valley Community Center (GVCC) and the Boys and Girls Club of Goleta Valley, I plan to offer free Flamenco dance classes throughout the summer. The Boys and Girls Club anticipates 15-20 children per class, with two to three classes for Kindergarten through 3rd grade (K-3) and 4th through 6th grade (4th-6th). This will allow us to engage approximately 45 students in the program.

Students will prepare to perform at Santa Barbara’s Fiesta, gaining a unique cultural experience and the chance to build their confidence through performance. Additionally, we plan to explore performance opportunities in Old Town Goleta, helping further integrate the program into the community. By finding local venues and events to showcase the students’ progress and talents, we will highlight Old Town Goleta as a cultural hub and invite more people into the area, thereby supporting local businesses and enriching the community.

The program will introduce students to traditional Spanish dance, using flamenco shoes, skirts, castanets, fans, and shawls to enrich their experience and bring them closer to the art of Flamenco. By offering this program, I aim to provide a safe, welcoming space for children to explore the arts, build self-esteem, and learn about the rich cultural history of Santa Barbara and Spain.

In addition to the dance training, the program will offer students an opportunity to connect with the local culture through the Fiesta celebration. Last year, my children's group performed at 10 events during Fiesta week, including the Children’s Parade, and we saw immense growth in both dance ability and cultural knowledge. This program will allow us to expand this experience and directly benefit the community in Old Town Goleta.

This project aligns with the goals of the POP grant by promoting community engagement through culture, enhancing the sense of place, and providing a new, creative educational program for youth. The collaboration between my dance studio, the Boys and Girls Club, and the GVCC promotes unity and reinforces the area's positive community spirit. By bringing students from different backgrounds together through dance, we will foster a deeper sense of belonging and pride in the Old Town community.

Key Impact Areas:

Positive Community Impact: Providing local youth with the opportunity to engage in a culturally enriching activity that improves their confidence, social skills, and cultural understanding.

Creativity and Innovation: Introducing Flamenco, a unique cultural art form, to Old Town Goleta and using it to engage the community.

Feasibility: The program is designed to be sustainable and impactful, drawing on existing local partnerships with the Boys and Girls Club and Goleta Valley Community Center.

Customer/Community Engagement: Engaging the community through performances both at Fiesta and other local venues in Old Town Goleta, creating a vibrant presence and enhancing the cultural scene.

Business Collaboration: This program works with key local organizations to provide resources, space, and community involvement, while also helping support and promote local businesses.

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Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
Detailed Breakdown of Funds for Flamenco Program:

Materials:

Flamenco Shoes: $1,672 (for students to borrow and reuse annually) Flamenco Skirts: $608 (for students to borrow and reuse annually) Leotards: $634 (for students to borrow and reuse annually) Red Fans: $168 (for practice and performance)
Castanets: $458 (for practice and performance)
Red Flowers: $42 (for performance attire)
White Shawls: $267 (for practice outfits)
Materials Total: $4000
These items will be used year after year, providing students with the tools to fully engage in the cultural experience and feel performance-ready.

Studio Space Rental:

Goleta Valley Community Center Rental: $1,500 (for weekly dance classes) Teacher Hours:

Teacher Compensation: $2,500
This amount covers 30 hours of class instruction over 10 weeks, for two age groups (Kindergarten-3rd grade and 4th-6th grade), with 2- 3 classes per week and 15-20 students per class. In addition to teaching, this compensation also covers the time spent on program coordination, including lesson planning, class preparation, and organizing performances. The total amount reflects both the instructional time and the behind-the-scenes work necessary to ensure the program’s success.

Fiesta & Old Town Goleta Performances & Miscellaneous:

Cost: $1,000
This covers costs associated with performing at Fiesta events and other local performances in Old Town Goleta, including parade costs, signage, show coordination, and promotional materials. It enhances the program’s cultural presence, supports local businesses, and helps engage the community.

Total Rounded Budget: $9,000
This budget ensures that all necessary materials, space rental, and teaching costs are covered, while also providing opportunities for students to perform and engage with the Old Town Goleta community, enriching both their experience and the cultural landscape.

AgreeDe acuerdo
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio Paperback Alley
Owner NameNombre del propietario Ruta Safranavicius
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono (805)967-1051
Goleta Business License NumberNúmero de licencia comercial de Goleta
2025-0071
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5840 Hollister Ave
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Make Books Pop
#20

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 11 ((WWeebb LLiinnkk)) SSttaarrtteedd:: MMoonnddaayy,, MMaarrcchh 0033,, 22002255 55::2266::0022 PPMM LLaasstt MMooddiiffiieedd:: TTuueessddaayy,, MMaarrcchh 0044,, 22002255 11::4488::0088 AAMM TTiimmee SSppeenntt:: 0088::2222::0055
IIPP AAddddrreessss:: 2244..225544..8866..3333

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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
9700
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Advertising/MarketingPublicidad/Márketing,
Beautification/Plants/LightingEmbellecimiento/Plantas/I luminación
,
Signage/Store FrontLetreros/Exterior del negocio,
Benches/SeatingBancas/Asientos,
PromotionsPromociones
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar Copy Right
Kitson landscape management
Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

It would benefit the entire community to have an outstanding book shopping destination in Old Town. To help achieve that goal, I’d like to change weather damaged roofline sign, in collaboration with another local business, Copy Right, having them design and make a new plexiglass sign, as well as print new business cards, book marks, customer loyalty cards, special event announcements.

There is a bare dirt patch on the sidewalk right in front of the entrance to the store, which I would like to have landscaped. I have a proposal from Kitson to plant a ginkgo biloba tree, and 6 flowering yellow yarrow plants around it.

To reach wider customer base, it would be beneficial to build an interactive business website that allows online browsing and ordering, for which I would need to hire a professional. After it’s in place, I would offer free local order delivery to housebound, or diagonalparking challenged customers. Inventory management system is outdated, and the update would be a boost to customer service.

To bring more awareness of the local shopping opportunities, especially with library services being temporarily reduced due to remodeling, I would like to place adds on social media sites, print, radio, special events promotions etc.

Funds permitting, I would like to try out a pilot program of part time help hire, to extend current store business hours for the convenience of 9 to 5 working shoppers. With that in mind, it would be essential to install entryway lighting and window display spotlights to increase evening visibility, and in general upgrade lighting inside, for which electrician’s services would be required.

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Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
Paperback Alley roof sign, printed materials, in collaboration with Copy Right $1250 Sign installation $500
Frontage landscaping $700
Website design and maintenance $850
Social media management and advertising $1500
Google business optimization $500
Digital advertising (IG/Yelp) $700
Part-time staff (3month pilot) $1500
POS system upgrade $1000
Exterior and window display lighting $1200
Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio Santa Barbara Aquatics
Owner NameNombre del propietario Jed Grundy and Andrew Bolling EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono 805-967-4456
Goleta Business License NumberNúmero de licencia comercial de Goleta
17859
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5822 Hollister Ave
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto We Love the Ocean Community Mural
#21

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 22 ((WWeebb LLiinnkk)) SSttaarrtteedd:: FFrriiddaayy,, MMaarrcchh 1144,, 22002255 99::0099::5511 AAMM LLaasstt MMooddiiffiieedd:: FFrriiddaayy,, MMaarrcchh 1144,, 22002255 1100::3399::5588 AAMM TTiimmee SSppeenntt:: 0011::3300::0077
IIPP AAddddrreessss:: 7722..222222..6688..220055

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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
10000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Beautification/Plants/LightingEmbellecimiento/Plantas/I luminación
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar Goleta Valley Paint, H&E Rentals, 7-11, Altamiranos
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Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

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Santa Barbara Aquatics is a local scuba and swim school dedicated to water safety, education, and fostering a strong community around aquatic activities. We propose the creation of a vibrant, community-driven mural on our building to enhance the sense of place, attract new customers, and strengthen connections within our neighborhood. This project aligns with the grant’s goal of promoting local businesses through placemaking while engaging our student community in a creative and meaningful way Community Engagement & Activities:

Our mural project will be deeply community-oriented, allowing our students and local residents to play an active role in its creation. We will:

Gather Inspiration: Invite our scuba and swim students to submit underwater and swimming-related photos to inspire the mural design, ensuring a connection to our core mission.

Stewardship Message: We seek to impart a sense of stewardship for our beautiful neighborhood and ocean through positive, visual messaging.

Design Selection: Organize a community voting process to rate and select mural design options.

Community Painting Days: Provide opportunities for community members to participate in painting designated sections of the mural under the guidance of a professional mural artist.

Celebration Event: Host a mural unveiling event to celebrate community contributions and attract visitors to our business.

Collaboration & Feasibility:

To ensure project success, we will collaborate with local businesses for key resources:

Mural Artist: We will hire an experienced local muralist to design and oversee the execution of the mural. We may also reach out to UCSB Arts Department for additional support.

Lift Equipment Rental: Partner with H&E Rentals to secure necessary lifts for painting higher sections.

Paint and Supplies: We will obtain paint and supplies from Goleta Valley Paint. We will also seek to reduce waste by using paint that is not sellable due to mixing errors or excessive orders from previous customers.

Catering Support: Work with neighborhood restaurants, such as Altamiranos to provide meals during community painting days, reinforcing local business connections.

Impact & Innovation:

This project will transform an uninspired blank wall into a visually compelling landmark, drawing in potential customers and strengthening our identity within the community. The mural will celebrate our love for swimming, diving and the beautiful ocean habitat.

By incorporating community participation, the project fosters local pride and ownership, ensuring lasting impact.

Conclusion:

Our Community Mural Project embodies creativity, feasibility, and strong community engagement. Through collaboration with local businesses and hands-on participation, this initiative will not only beautify Old Town but also attract more visitors, and more creatives that may inspire more place-based art and beautification. We are excited about the opportunity to bring this vision to life and appreciate the support to make it a reality.

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Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
$1,500 Paint and paint supplies
$5,000 Artist fees
$2,000 Community engagement materials and food
$1,500 Equipment rental
Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio Goleta Barbers
Owner NameNombre del propietario Pedro Jimenez
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono 805-964-3830
Goleta Business License NumberNúmero de licencia comercial de Goleta
12797
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5870 Hollister Avenue
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Original Center of Old Town Goleta: Hollister & Magnolia, An Updated Version #22

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 22 ((WWeebb LLiinnkk)) SSttaarrtteedd:: FFrriiddaayy,, MMaarrcchh 1144,, 22002255 88::2211::2288 AAMM LLaasstt MMooddiiffiieedd:: FFrriiddaayy,, MMaarrcchh 1144,, 22002255 1100::4400::0055 AAMM TTiimmee SSppeenntt:: 0022::1188::3377
IIPP AAddddrreessss:: 7722..222222..6688..220055

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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
28466
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Beautification/Plants/LightingEmbellecimiento/Plantas/I luminación
,
Signage/Store FrontLetreros/Exterior del negocio,
Benches/SeatingBancas/Asientos,
Other (please specify)Otro (por favor especifique):

Safety Improvement
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar Family Discount Store, Minh Duong
Maya Tax Accounting, Ernesto Martinez
Blue Blossoms, Laura Goycochea
Goleta Barbers, Pedro Jimenez
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Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

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Alignment with Program Goals
This proposal strongly aligns with the program goals of promoting businesses in Old Town, enhancing the sense of place, and attracting more customers. The project focuses on improving the aesthetics and visibility of multiple storefronts at the prominent corner of Hollister and Magnolia, making the area more inviting and engaging for both residents and visitors. By modernizing signage, adding vibrant awnings, and incorporating seating and greenery, the project will enhance the customer experience and contribute to the economic vitality of Old Town Goleta.

Community Impact
The project is expected to have a high transformative impact on the community through the revitalization of four long-standing, local Old Town Goleta businesses, By refreshing the exterior of businesses and creating a more welcoming environment, the proposal will encourage foot traffic, improve safety, and foster community pride. The addition of seating areas and planters will invite people to linger, increasing opportunities for social interaction and customer engagement. The improvements will also benefit local businesses by making them more accessible and visually appealing.

Creativity and Innovation
This proposal demonstrates an innovative and creative approach to urban revitalization. It blends aesthetic improvements with functional enhancements, such as incorporating planters to increase safety by drawing the eye to step-down sidewalk in that block. It adds color and consistent design through the awnings to balance light and weather protection. The removal of the overhand will create an open, airy feel while maintaining the necessary shade and rain coverage. These elements work together to create a unique, more modern, culturally consistent and engaging streetscape.

Budget Feasibility
The funding request is highly feasible and realistically budgeted, with a clear focus on impactful, cost-effective improvements. The proposed updates - signage, awnings, planters, and benches - are achievable within a reasonable budget and will provide long-term value to the community.

Community Engagement
The project ensures strong and diverse engagement by actively involving local business owners who have been invested in Old Town Goleta for decades. Pedro Jimenez (owner of Goleta Barbers) and Minh Duong (Owner of Family Discount) have been pillars of the community for two decades or more, consistently serving the Goleta community. Maya Accounting and Blue Blossoms have also played vital roles in supporting residents and enhancing the neighborhood's appeal, in addition to serving a wider community. These changes to the facade will benefit these businesses and improve the historical center of Old Town Goleta.

Business Collaboration
This project features strong partnerships with multiple businesses in Old Town. The four Hollister facing businesses are the primary collaborators and their owners are actively engaged in the process, but all eight businesses at the Hollister and Magnolia intersection (5860-5878) will benefit from the improvements. The collaborative effort ensures that these improvements reflect the needs and interests of the community, making the project a true joint investment in Old Town's future while adhering to Old Town Heritage Guidelines and Vision.

Conclusion
By revitalizing the storefronts of long-standing and new businesses alike, this project will foster economic growth, enhance the visual identity of Old Town Goleta, and create a more inviting, safe, and vibrant environment for all. The proposed improvements directly align with the program's objectives, ensuring that the grant funding will generate lasting, meaningful impact.

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Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
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Priority 1: Signage
Currently, signage for the four Hollister-facing businesses lacks coordination and visibility. This proposal aims to install a cohesive set of signs that enhance visibility for drivers on both sides of the street while clearly identifying the businesses. The signage will be clean and simple, without lighting, but designed to complement each other aesthetically. We propose working with Freedom Signs in Santa Barbara, a company with a proven track record of designing and installing signage that aligns with the Goleta Sign Committee's vision, particularly along the Hollister Avenue corridor. We will work with local construction workers to remove the existing signs and install new ones.

Cost of sign design: $750
Cost of 4 signs: $5676
Cost of installation: $2760
Priority 2: Awnings
The Goleta Heritage District Architecture and Design Guidelines recommend awnings in the Hollister Old Town area to protect pedestrians from sun and inclement weather. This grant proposal seeks funding for four durable, weather-resistant Sunbrella fabric awnings with sturdy fixtures. We plan to collaborate with Alberto at Just4U Custom Canvas, located at 93 Castilian Dr. Ste B, Goleta.

The existing overhang is outdated and contributes to a heavy, unwelcoming streetscape. Removing the overhang and replacing it with awnings refreshes the block with an open and inviting atmosphere. The awnings will not have signage on the front flaps, ensuring a clean and classic aesthetic.

Cost of awnings: $12,550
Cost of removal of overhang: $3,500
Priority 3: Planters
The Revised Goleta Old Town Revitalization Plan emphasizes enhancing the Hollister Corridor with attractive pedestrian-friendly elements, including planters and seating. The Goleta Heritage District Architecture and Design Guidelines also recommend planters in commercial district pedestrian walkways.

We propose installing four attractive rectangular planters containing drought-resistant local succulents on the 'lower side' of the sidewalk. This addition will improve pedestrian safety by drawing attention to the change in sidewalk elevation. Additionally, the planters will offer a secure surface for older adults or those with mobility challenges to steady themselves while navigating the walkway from the street.

PolyStone Milan Tall Modern Outdoor Rectangular Trough Planter, 17" L X 46" W X 19" H Commercial Brand: Polystone Planters
$1,279.96 for 4 planters
$500 plants from Pacific Green Nursery at 6600 Cathedral Oaks Rd Goleta Continued:

Priority 4: Benches
Comfortable seating along the corridor would be beneficial for patrons waiting outside businesses such as Goleta Barbers or Blue Blossoms. We propose installing two small benches outside, where people can rest and enjoy the historic charm of Old Town Goleta.

When selecting benches for Old Town Goleta, we considered local regulations and design guidelines to ensure compliance and harmony in the area. The Old Town Commercial District aims to enhance the physical and economic environment by reinforcing the area's pedestrian-oriented character. Regulations and development standards are intended to ensure consistency with the Goleta Old Town Heritage District Architecture and Design Guidelines. Outdoor Benches Weatherproof (Size : 120cm) Brant: AoForce $1,450 for two benches locally installed
Conclusion
This proposal aligns with Goleta's revitalization goals, enhancing both the visual appeal and functionality of the area. The coordinated signage, modern awnings, safety-enhancing planters, and welcoming seating will contribute to a more attractive and communityfriendly commercial district. We appreciate your consideration and look forward to the opportunity to bring these improvements to Old Town Goleta. We recognize that these improvements are extensive and would involve a partnership with the long-time owners of the building, who have been strong supporters of Goleta for more than 100 years.

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Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio CopyRight
Owner NameNombre del propietario Phebe Mansur
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono 805-685-2277
Goleta Business License NumberNúmero de licencia comercial de Goleta
12218
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5708 Hollister Ave. Ste A CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Old Town Rising: Igniting Business and Community Promotion and Publicity Program #23

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 22 ((WWeebb LLiinnkk)) SSttaarrtteedd:: FFrriiddaayy,, MMaarrcchh 1144,, 22002255 99::3333::2299 AAMM LLaasstt MMooddiiffiieedd:: FFrriiddaayy,, MMaarrcchh 1144,, 22002255 1100::4400::1188 AAMM TTiimmee SSppeenntt:: 0011::0066::4488
IIPP AAddddrreessss:: 7722..222222..6688..220055

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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
110000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Advertising/MarketingPublicidad/Márketing,
EventsEventos,
SpecialsEspeciales,
PromotionsPromociones
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar Businesses listed in the body of the proposal.

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Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

Old Town Goleta Pride of Place Grant Proposal
Old Town Rising: Igniting Business & Community Promotion and Publicity Program Table of Contents

1. Introduction ……………………………………………..…………………..………………..1

2. Industry and Activity Segmentation ……………………………………………..….1-3

3. Content Cadence……………………..…………………………………………..………….3-5

4. Business Enhancement Targets……..…………………………………………….…..5 Introduction:

This grant application is a collaborative effort on behalf of numerous old town merchants, area marketing firms, and best practices developed by other business development groups. The old town business community will form committees to provide input and guidance and participate in producing events along with additional fund-raising efforts to support each industry segment activity.

This proposal has been designed to create a cohesive and unified effort to attract new customers to Old Town Goleta and provide incentives for returning consumers. It is designed to use numerous small targeted promotions throughout the year, to reach different consumer segments and measure and improve subsequent promotional efforts by using four quarterly campaigns.

The data-driven multi-channel marketing promotions enable granular measurement and identification of target groups. Using specific targeted messaging enables the promotion of Old Town Goleta inside of individual industry groups, such as automobile enthusiasts.

This program uses a multi-channel approach to provide tailored messaging to very specific groups through digital advertising, print advertising, direct mail, social media, radio, community activities, proximity marketing, email, and events (music & art) to increase Old Town Goleta awareness, engagement, and conversions.

The 12 month long Old Town Rising: Igniting Business and Community Promotion and Publicity Program will bring consumers to the Old Town Goleta area. Starting with Target Audience identification we will use Location, Demographics, Online and Offline Behavior modeling, and other identifiers to develop targeted messaging for the monthly awareness campaign.

The quarterly time line will be used to launch numerous marketing and advertising activities with the common message, Old Town Goleta. The message will rotate throughout the quarter, “Explore Old Town Goleta, Think Old Town Goleta, and Shop Old Town Goleta.

This common theme will rotate throughout the industry segment activity.

Industry and Activity Segmentation:

The industry segment activity will occur in various phases throughout the year.

It starts in Q1 with the discovery phase: This is where activities for each industry segment are identified for that quarter, the allocation of local and regional advertising.

The Q2 analysis and review allows for changes to the message as well as targeting different territories and new contacts. Continued message development and targeted advertising activities to bring people to Old Town Goleta for Q3 and Q4.

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Targeting individuals based on affinity data for various interests such as health and wellness, gardening, arts and crafts, bicycling, etc.

Using targeted communications within each of these segments to communicate a relevant and appealing message.

Promote existing Goleta activities: to promote awareness and encourage exploring Old Town Goleta, such as, “Make a stop in Old Town Goleta, on your way to the Lemon Festival!
Use targeted messaging to segment and promote to both old town employees and neighborhood residents based on the target audience location. Focus messaging to attract residential consumers from within a 1-mile radius and developing an outreach program to attract employees at local businesses. We will employ contiguous messaging and regular promotions that are designed to attract local residents, as well as those from Goleta to Carpinteria Communities.

Quarterly Program:
• Old Town Publicity and Promotion
• Near Regional Outreach - Old Town Goleta Awareness Banner ad by Location, Online Interest • Regional Outreach - Old Town Goleta Awareness Banner ad by Location, Online Interest • Direct Mail
• Announce Monthly Activities - Email
• Self-guided Old Town History walking tour
• Self guided Window Art and Merchant walking tour
• Visitor guide and walking tour for local hotels and tourism.

Q1
Auto Buy, Rent, Lease - Repair or DYI Think Old Town Goleta Beauty, Health, and Wellness Visit Old Town Goleta
Style, Fashion and Vintage Only in Old Town Goleta
Service Equipment and Gifts Explore Old Town Goleta
Flowers, Jewelry, and Everything in Between The Best of Old Town Goleta Food and Beverage - Dine in and Take Out Visit Old Town Goleta Q2
Auto Buy, Rent, Lease - Repair or DYI Think Old Town Goleta Beauty, Health, and Wellness Visit Old Town Goleta
Style, Fashion and Vintage Only in Old Town Goleta
Service Equipment and Gifts Explore Old Town Goleta
Flowers, Jewelry, and Everything in Between The Best of Old Town Goleta Food and Beverage - Dine in and Take Out Visit Old Town Goleta Q3
Auto Customization and Parts Visit Old Town Goleta
Holiday Gifts, Flowers, Jewelry Explore Old Town Goleta Paint, Insurance and Books and Banking Think Old Town Goleta Specialty Markets and Coffee Only in Old Town Goleta
Dine in and Take Out The Best of Old Town Goleta
Q4
Auto Buy, Rent, Lease - Repair or DYI Think Old Town Goleta Beauty, Health, and Wellness Visit Old Town Goleta
Style, Fashion and Vintage Only in Old Town Goleta
Service Equipment and Gifts Explore Old Town Goleta
Flowers, Jewelry, and Everything in Between The Best of Old Town Goleta Food and Beverage Dine in and Take Out Visit Old Town Goleta Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
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Food and Beverage - Dine in and Take Out Visit Old Town Goleta Monthly Program:

On a monthly basis promote to local residents and employees of local businesses the proximity, value and variety of old town.

Specifically target local residents with an old town awareness and a listing of every business by category, along with special promotions and discount offerings Salon, Grocery, Restaurant, Cider, Specialty Market, and Walking Tours.

Old Town daytime awareness campaign for local business employees emphasizing proximity, convenience, value, and variety - - Markets, Restaurants, Auto Parts, Dealers, Repair and Service. Specifically target local employees at businesses with print advertising listing restaurants by cuisine and provide special offers for lunch time and daytime specials.

Cross promoting with other OT events - - walking tours and all other activities.

Grow media exposure to position and validate Old Town Goleta as a safe, fun, family oriented downtown by securing local media coverage that highlights community features.

Walking Tours (self guided, QR code promotion)
Recurring Weekly & Monthly Content Cadence
• Walking Tour: Self Guided
• Publicity and Social Media Posts: Mix of organic & paid • Email Campaigns: segmented by audience
• Direct Mail Campaigns: regional targeting
• Print Advertisement: broad industry promotion
• Digital Media Campaigns: Online Interest
• Proximity Marketing: Walking Tour Promotion and Activity Adjusted based on actual resources (grant dollars allocated) and business goals Category Percentage of Total
Direct Mail 15%
Social Media Advertising 10%
Print Advertising 15%
Radio Advertising 20%
QR Cods & Proximity Marketing 5%
Email Marketing 10%
Content Creation & Design 10%
Tracking & Analytics Tools 5%
Administration 10%
Q1: Foundation & Initial Launch (Months 1-3)
Goal: Build Old Town awareness, launch campaigns, and generate initial engagement.

Month Content Focus Content Types Channels
Jun
Old Town Goleta awareness Promotion of wide variety of service and selection Ad campaigns, influencer testimonials, social media polls Radio, Print, Social Media, Email, Direct Mail
Jul
Auto Promotion, Style and Vintage, Restaurant Dining Challenge Paid ad campaigns, influencer testimonials, video interviews, QRcode direct mail
P i it M k ti Di t M il P i t Ad
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Proximity Marketing, Direct Mail, Print Ads
Aug
Old Town Goleta Specialty Markets Health and Wellness
Local Resident Promotion, social media highlights, first contest/giveaway Digital Media, Social Media, Radio, Email
Q2: Optimization & Engagement (Months 4-6)
Goal: Refine strategies, expand engagement, and improve personalization.

Month Content Focus Content Types Channels
Sep
Taste of Old Town
A/B tested ads, audience-specific blog posts, personalized email sequences Paid Ads, Social Media, Email, SMS
Oct
Trick or Treat Beautification Program Monthly Dining Challenge User-generated content, testimonial campaigns, referral incentives, Regional Promotion Social Media, Print Ads, Direct Mail
Nov
Children’s Holiday Window Painting Monthly Dining Challenge Case storytelling, retargeting campaigns, Local Resident Promotion Email, Digital Media, Social Media, Radio
Q3: Aggressive Growth & Scaling (Months 7-9)
Goal: Reach new markets, increase large-scale event participation, and maximize digital conversions.

Month Content Focus Content Types Channels
Dec
Holiday Shopping Campaign
Influencer media, business collaborations, Regional ad campaigns Social Media, Paid Ads, Radio, Print
Jan
Health and Wellness
Local Promotion, Advertising
Digital Media, Proximity Marketing
Feb
Style, Vintage, Flowers, Jewelry
Valentine Promotion, exclusive sneak peeks, limited-time offers Email, Website, Social Media, Direct Mail
Q4: Year-End Sales & Retention (Months 10-12)
G l i i h lid i i i l l d fi li 2026 l i
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Goal: Maximize holiday season opportunities, increase customer loyalty, and finalize 2026 planning.

Month Content Focus Content Types Channels
Mar
Health and Wellness, Specialty Market
Special Offers, Wellness Tips and Self Guided Tours
Email, Paid Ads, Digital Marketing
Apr
Auto, Restaurant
Time-sensitive offers, social media marketing, SMS push notifications Social Media, SMS, Proximity Marketing
May
Service, Equipment and Gifts
"Thank You" campaign, user highlights, VIP loyalty rewards, survey & feedback requests Email, Direct Mail, Social Media
Business Enhancement Targets:

This is partial listing by Industry Category of the Old Town Goleta business that will benefit from the Old Town Rising: Igniting Businesses and Community Promotion and Publicity Program. • Dining: Altamirano's Mexican Restaurant, Goodland BBQ, La Guerrita, Goleta Sushi, Domingo’s Café, The Habit Burger Grill, Los Altos, Pepe’s Mexican Restaurant, Noodle City, Dave’s Dogs Grill • Specialty Markets: SB Cider Company, Jewelry Mart, Oriental Market and Seafood, Spudnuts, Goleta Bakery, Santa Cruz Market, La Chapala Market, Paperback Alley, Island Feed and Seed, Blue Blossom, Old Town Coffee, Goleta Flower, Berthas Jewelry • Vintage: Destined for Grace, Lazy Eye, Alpha Thrift, boutiques, specialty stores, home goods, and gift shops. • Health & Wellness: Crystal Chiropractic, Old Town Spa, fitness centers, salons, and wellness providers, Beds 4 U mattress and sleep shop.
• Automotive Services: ATG Auto, Woolever Tire, Ruiz Automotive, Goleta Smog & Auto Repair, local auto shops. • Professional Services: Kenton Insurance, Mike Stiny Insurance, G. Ruiz Services. • Barbershops & Hair Salons: Old Town Barbers, Goodland Barbers, The Edge, Mary’s Hair Salon, Designer Cuts, Textures Salon • Nail Salons: Nathan's Nails
• Health & Fitness: CrossFit Santa Barbara, AREA 44
• Chiropractors: Crystal Chiropractic & Wellness
• Dojos & Martial Arts Studios: Aikido Senshin Center, Kenpo Karate Goleta Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
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Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
Adjusted based on actual resources (grant dollars allocated) and business goals Category Percentage of Total
Direct Mail 15%
Social Media Advertising 10%
Print Advertising 15%
Radio Advertising 20%
QR Cods & Proximity Marketing 5%
Email Marketing 10%
Content Creation & Design 10%
Tracking & Analytics Tools 5%
Administration 10%
Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio OTC Coffee Inc.

Owner NameNombre del propietario Rachel Ward
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono (805) 845-1550
Goleta Business License NumberNúmero de licencia comercial de Goleta
17650
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5877 Hollister Ave
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Creating Community through Coffee - A Nexus for Old Town #24

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 22 ((WWeebb LLiinnkk)) SSttaarrtteedd:: FFrriiddaayy,, MMaarrcchh 1144,, 22002255 99::1133::3333 AAMM LLaasstt MMooddiiffiieedd:: FFrriiddaayy,, MMaarrcchh 1144,, 22002255 1100::4499::1166 AAMM TTiimmee SSppeenntt:: 0011::3355::4422
IIPP AAddddrreessss:: 7722..222222..6688..220055

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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
8500
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Beautification/Plants/LightingEmbellecimiento/Plantas/I luminación
,
Permits/InsurancePermisos/Aseguranza,
EventsEventos,
SpecialsEspeciales,
PromotionsPromociones
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar Lazy Eye Shop
Destined for Grace
Chava Stitch N' Print
Classic Collision
Goleta Barbers
Larry's Autoparts
University of California, Santa Barbara
Yardi
The Blossom
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Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

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Our goal at Old Town Coffee is to continue to do what we do best, serve the community of Old Town Goleta and the surrounding area.

Since 2018, our family-owned business has provided a gathering space for our diverse community to come together as strangers and become longtime friends.

The neighborhood of Old Town Goleta is a unique place within the city. We recognize this community is a resilient and dynamic piece as the cornerstone of Goleta. We hope to contribute more fully to the vitality of this area by bringing other businesses together with local musicians, artists, writers, and students, into the community. Other businesses are better served by the increased foot traffic and the coordination of events that reach across the boundaries of a property line. The central theme is to create and coordinate events that encourage people to connect with the other businesses, or even directly connect other proprietors with residents.

We aim to create events that are diverse in nature and appeal to different crowds. In doing so, we encourage those who are driving through Hollister Avenue on any given evening to stop by on their way home. We also want to give people who may be a little further away, a renewed reason to come make a 'day or evening of it' in Old Town Goleta.

In the past we have hosted Makers Markets and performances, we have been part of the art walk, and we hope to arrange for a return of these. We want to continue to integrate with our neighboring businesses and utilize our patio space as a venue for them to come together.

There is not just a single event that can take place here. Our goal is to create a long lasting and sustainable community in Old Town Goleta. This grant is important to us because it will help us with funding to keep this vision alive. We want to put in the work now to make sure these community events not only just thrive now, but also in the future. We plan on working with many local businesses throughout Old Town Goleta and funding through this process is a big piece in doing so. Our plan starts with working with Andy Modugno at Lazy Eye shop. She is a great resource for us when it comes to coordinating afternoon and evening events such as the Art Walk. We plan to take a greater part in these events as a hub for our residents, business owners, and out of towners to experience this gem of a place in the heart of Goleta. We want to be able to advertise our business and highlight other businesses along Hollister Avenue as well. Some of which include, Goleta Barbers, Centennial Beer Hall, our neighbors at Noodle City, and Larry's Auto Parts.

When preparing for the basics of an event, the Family Discount store is our first stop. We want the funding of this money to be spent within our community because we are for our community.

There are a wide range of groups within Old Town Goleta that we cater too. We have our patrons from Direct Relief, Yardi, Classic Collision, Destined for Grace, Santa Barbara Aquatic Center, UCSB and Santa Barbara City College students, local residents, and so many more. We bring together many fibers in this community. With this, our plan is to be a gathering place for those that need a platform to speak, create, and learn from one another.

The funds will allow us to improve our patio space, advertise upcoming events, and pay for any expenses that might come about such as catering, staffing, and beautification. We plan to coordinate community-driven events, network with student programs, and invest in improvements to serve our customers and residents of Old Town Goleta. The idea is to hopefully create a dynamic and active atmosphere throughout the city, where locals, and those who are a little further away come and visit. We can use funding to beautify the space with an array of improvements like purchasing flowers from the florists at Blossom. We plan to employ local artists to create designs to advertise Old Town Goleta and our coffee shop and then have t-shirts, hats, etc. made by Chava Stitch N' Print. With the funds we want to host boutique nights, art events, and movie nights, parenting and health-focused workshops and investing in making the space conducive to all varieties of these events will provide a sustainable hub for all walks of life in Old Town Goleta.

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Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
*including tax & credit card processing*
Local Vendors (caterers & artists): ~$3,600.00
***This is a rough calculation based on what we would pay to have licensed Old Town Goleta vendors and artists come to Old Town Coffee at a $300 rate if there were 12 appearances in a year.

Marketing Materials & Advertising (fliers, hats, t-shirts, swag, etc.): ~$2,650.00 ***This is a rough estimation based on what we have been expensed in the past through various Goleta businesses. Invoices can be attached.

Set up Materials (tables, speakers, microphones, florals, and signage) ~$2,250.00 Rough Estimations
Banners/Signage & stands: ~$650.00 (this is for larger banners such as 6ft signs & stands sold seperately Microphones & speaker set up: ~$400.00
Large folding tables: ~$820.00
Floral arrangements: ~$380.00
Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio Buscaron Biometrics
Owner NameNombre del propietario Jose E. Buscaron-Herrera EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono 8057697459
Goleta Business License NumberNúmero de licencia comercial de Goleta
WEB-11023284
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 131 Tecolote Avenue
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Advertising/Marketing
#25

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 22 ((WWeebb LLiinnkk)) SSttaarrtteedd:: FFrriiddaayy,, MMaarrcchh 1144,, 22002255 1100::4499::2200 AAMM LLaasstt MMooddiiffiieedd:: FFrriiddaayy,, MMaarrcchh 1144,, 22002255 1100::5511::0055 AAMM TTiimmee SSppeenntt:: 0000::0011::4455
IIPP AAddddrreessss:: 7722..222222..6688..220055

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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
10000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Advertising/MarketingPublicidad/Márketing,
SpecialsEspeciales
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar Biometrics will be accessible to all surrounding businesses.

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Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

Biometrics will be accessible to all surrounding businesses. Businesses will need:

1. Quicker Authentication
Traditionally, businesses used to opt for the ‘pen and paper’ method, where an employee would sign in by penning his signature on an ‘attendance sheet.’ The manual process would be time-consuming; however, the biometric system eliminates the need for physical attendance. Employees can just use the retina or fingerprint scanner to sign in to record their attendance.

2. Improves the Security System
Passwords, pins, security codes are hard to remember for some people. The biometric system eliminates the need to remember passwords. It offers different modes like retina recognition, fingerprint, or face scanner.

Additionally, the system can be used to protect sensitive data, because fingerprints can’t be forged, while passwords and pins can be stolen.

3. Maximizes Convenience
The biometric system is a convenient method of tracking each employee in an organization because it provides authentic sign-in and sign-out data. HR officers don’t have to browse heaps of attendance sheets to calculate leaves, late sign-ins, or overtime for individual employees. The handy tool gathers all the information for you.

4. Complete Control Over Access
The physical authentication gives HR officers and organizations control over who has access to the office building, vaults, sensitive data, and lockers. The biometric system allows them to limit access to unauthorized personnel. All you do is give access to only those who matter.

5. Scalability
The biometric system is one system per organization deal. The technology can be used for more than one aspect of the organization, whether it’s a new department or a special project. It is the most scalable security solution for big and small businesses today.

For example banks are investing in affordable mobile app development and biometric where users can sign using the fingerprint on Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
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For example, banks are investing in affordable mobile app development and biometric where users can sign using the fingerprint on their smartphones!

6. Flexible

7. The biometric system offers users the flexibility of using physical traits and eliminating the need for remembering passwords or pins. Most smartphones, in the present day, have fingerprint scanners that allow the user quick access to the files on their phones.

Likewise, apps like WhatsApp also offer finger identification, that helps users keep their data protected from unwanted theft.

7. Offers the best ROI
The biometric authentication system has an unmatched ROI as compared to other security solutions. It’s a single device that keeps track of every sign in and employee access in a large enterprise. The device is much better than a resource who would do the same job for a hefty salary.

8. Complete Data Accuracy
The data provided by a company biometric is 100% authentic and reliable. The biometric system only allows access to authorized personnel and keeps out intruders. Data security is guaranteed once a physical trait is logged onto the system by restricting outside access.

8. alignment with program goal: Buscaron Biometrics will position itself as the to-go company for verificaion of personal identity.

Business will attract high level customers such as aviation industry employees since Buscaron Biometrics has secured a global contract with TSA, among other entities.
positive community impact: Buscaron Biometrics will attract new customers to Goleta, in particular, as it will extend the airport traveling base to visit Old Town Goleta, visitors will stop at Old Town for services, where they will shop and dine. In addition, Buscaron Biometrics' clientele exists worldwide, with a local accessibility to Northern, Central and Southern california customers. creativity/innovation: Buscaron Biometrics is a global company with great creativity and innovation. BB ha positioned itself and has been able to secure high level contracts thereby bringing significance presense in City of Goleta. feasibility: Buscaron Biometrics feasibility lies in the stregth of its experience in the field. Its successful mobile service Fingerprints2Go has been in existence since 2004. BB is recognized as a governmental trusted agent in the security field. customer/community engagement: services will be available to communities at large. People will travel to Old Town Goleta because Buscaron Biometrics has a unique service with a wide range of customer base. business collaboration: Buscaron Biometrics will work with all surrounding businesses as they will need background checks on employees as well as access control.

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9. The funds will be used in global as well as local advertising , promotion and marketing. It will pay for managing a successful marketing plan attracting clients local as well as worldwide.

A successful marketing plan is a strategic roadmap that includes clear goals, market research, and a budget. BB's will be adaptable and allow for change.

Objectives: Set clear, measurable, and achievable goals.

Target audience: Use market segmentation to identify and define our target audience.

Marketing strategy: Develop a multi-channel strategy that aligns with company's goals.

Budget: Plan your budget and allocate resources efficiently.

Market research: Identify Buscaron Bimetrics' target audience.

Competitive analysis: Identify our unique selling proposition and opportunities for differentiation.

SWOT analysis: Conduct a SWOT analysis.

Executive summary: Will include an executive summary and mission statement.

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Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)

9. The funds will be used in global as well as local advertising , promotion and marketing. It will pay for managing a successful marketing plan attracting clients local as well as worldwide.

A successful marketing plan is a strategic roadmap that includes clear goals, market research, and a budget. BB's will be adaptable and allow for change.

Objectives: Set clear, measurable, and achievable goals.

Target audience: Use market segmentation to identify and define our target audience.

Marketing strategy: Develop a multi-channel strategy that aligns with company's goals.

Budget: Plan your budget and allocate resources efficiently.

Market research: Identify Buscaron Bimetrics' target audience.

Competitive analysis: Identify our unique selling proposition and opportunities for differentiation.

SWOT analysis: Conduct a SWOT analysis.

Executive summary: Will include an executive summary and mission statement.

AgreeDe acuerdo
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio Economic Muffler & Brake Owner NameNombre del propietario Rom Dul
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono (805) 964-3030
Goleta Business License NumberNúmero de licencia comercial de Goleta
12345
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5930 Hollister Ave
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Business Rent/Expend
#26

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 22 ((WWeebb LLiinnkk)) SSttaarrtteedd:: FFrriiddaayy,, MMaarrcchh 1144,, 22002255 1100::0088::0088 AAMM LLaasstt MMooddiiffiieedd:: FFrriiddaayy,, MMaarrcchh 1144,, 22002255 1100::5511::2266 AAMM TTiimmee SSppeenntt:: 0000::4433::1188
IIPP AAddddrreessss:: 7722..222222..6688..220055

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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
15000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Advertising/MarketingPublicidad/Márketing,
Signage/Store FrontLetreros/Exterior del negocio,
Permits/InsurancePermisos/Aseguranza,
SpecialsEspeciales,
PromotionsPromociones
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar Economy Muffler and Brake
Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

It has impacted my business, because of the street change to one lane. Most of the day I don't get any customers come. My business hasn't been profitable since the street has been changed to one lane.

Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
Pay rent, utilities bills and trying to keep the business going by promotion my business and advertisement.

AgreeDe acuerdo
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio Island Seed & Feed
Owner NameNombre del propietario Matt Buckmaster
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono (805) 451-8667
Goleta Business License NumberNúmero de licencia comercial de Goleta
97-487955
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 29 S Fairview Ave
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Signage & Resurfacing
#27

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 22 ((WWeebb LLiinnkk)) SSttaarrtteedd:: FFrriiddaayy,, MMaarrcchh 1144,, 22002255 99::2233::2277 AAMM LLaasstt MMooddiiffiieedd:: FFrriiddaayy,, MMaarrcchh 1144,, 22002255 1100::5511::3300 AAMM TTiimmee SSppeenntt:: 0011::2288::0033
IIPP AAddddrreessss:: 7722..222222..6688..220055

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Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
3500
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Signage/Store FrontLetreros/Exterior del negocio,
Benches/SeatingBancas/Asientos,
Other (please specify)Otro (por favor especifique):

Resurfacing about 150 sq ft of rough asphalt
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar Well, I'd share how cool it was that City of Goleta granted me some funds to make my place an even better one to visit!! I don't have any immediate businesses either side of me...

Funds to do this kind of work are not easily accessible unless I take a loan which is not appealing.

To do these minor improvements would make my nursery, open space area safer and more accessible to my customers. A new sign would dramatically improve visibility to people on the street in cars or walking the sidewalk.

I'm a loner business at the dead end of Fairview Rd, so I don't really have collaboration notions with other businesses unless there is some way to share what Goleta did for me. I'm in the remotest corner of Old Town.

This grant would make my shop an even more of a community gem, if I do say so myself. The facelift would be seen by any and all customers and certainly be positive for my business.

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Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
LABOR - 1,000.00 this would pay for some 30 hours of work @ 30.00 an hour (33.34 hours) MATERIALS - Some reused lumber at close to zero cost and a few cubic ft of asphalt to work into a surface many years trod upon.

Permitting would likely not be required as it is repair of existing hardscape As the business owner I would cover overhead, though I feel as there may be funds leftover that I'd be happy to give back to the community some way.

AgreeDe acuerdo
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Q1
Business Contact InformationInformación de contacto
Business NameNombre de Negocio Del Valle Grill
Owner NameNombre del propietario Maurilio R Valle
EmailCorreo electrónico [email protected]
Phone NumberNúmero de teléfono 8056831719
Goleta Business License NumberNúmero de licencia comercial de Goleta
13910
Nonprofit Employer Identification Number (Enter N/A for businesses)Número de identificación de empleador de una organización sin fines de lucro (ingrese N/A para empresas) N/A
Q2
Is your business in good standing with the City of Goleta and any applicable state and federal entities?¿Está su
negocio al corriente con la ciudad de Goleta y cualquier entidad estatal y federal?
YesSí
Q3
Business AddressDirección de Negocio
Street addressDirección de Calle 5746 Hollister Ave
CityCiudad Goleta
StateEstado california
Zip CodeCódigo postal 93117
#28

CCOOMMPPLLEETTEE
CCoolllleeccttoorr:: WWeebb LLiinnkk 22 ((WWeebb LLiinnkk)) SSttaarrtteedd:: FFrriiddaayy,, MMaarrcchh 1144,, 22002255 1100::5511::5555 AAMM LLaasstt MMooddiiffiieedd:: FFrriiddaayy,, MMaarrcchh 1144,, 22002255 1100::5599::2255 AAMM TTiimmee SSppeenntt:: 0000::0077::2299
IIPP AAddddrreessss:: 7722..222222..6688..220055

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Q4
Proposal Title/Project NameTítulo propuesto/Nombre del proyecto Old Town POP
Q5
Funding Amount Requested (round to nearest dollar)Monto de financiamiento solicitado (redondear al dólar más cercano)
10000
Q6
Check the box(es) that most accurately reflects the
program, activity, or event for which you are seeking
funding:Marque las opciones que reflejen mejor su
programa, actividad o evento del que busca financiación:

Benches/SeatingBancas/Asientos,
PromotionsPromociones
Q7
List all the businesses you plan to collaborate withListo todos los negocios con los que planea colaborar Camara de Comercio Hispana/Greater Santa Barbara Hispanic Chamber of Commerce Q8
Please describe your proposal in detail and include what type of project, program, activity, event, or service you would like to implement in Old Town.When you describe your proposal please make sure you include the key criteria:
alignment with program goal, positive community impact, creativity/innovation, feasibility, customer/community engagement, and business collaborationDescriba su propuesta en detalle e incluya qué tipo de proyecto, programa, actividad, evento o servicio le gustaría implementar en Old Town.Cuando describa su propuesta, asegúrese de incluir los criterios clave: alineación con el objetivo del programa, impacto positivo en la comunidad, creatividad/innovación, viabilidad, participación del cliente/comunidad y colaboración de negocios.

En la ciudad de Goleta hay mucha venta de comidas y tambie llevan a los lugares de trabajo/The business makes many food sales in the City of Goleta and also delivers to workplaces
Q9
How do you plan to use the grant funds? Please provide a breakdown of how the funding will be spent. (i.e. materials, rentals, vendors, overhead, administrative, permitting, etc.)¿Cómo planea utilizar los fondos de la subvención? Proporcione una lista de cómo se gastarán los fondos. (es decir, materiales, alquileres, proveedores, gastos generales, administrativos, permisos, etc.)
Alquieres gastos generales/General rental expenses
Old Town POP Grant Application Program de Subvenciónes POP (Orgullo de Lugar) de Old Town
SurveyMonkey
112 / 112
Q10
All applicants must agree to sign the Grant Agreement and provide a signed W9 if their proposal is selected for
funding.Todos los aplicantes deberán de firmar el acuerdo de subvención y proporcionar un W9 firmado si su
propuesta es seleccionada para recibir financiación.

AgreeDe acuerdo

Page 6 of 6 ends

ATTACHMENT 3
Old Town POP Grant Program Guidelines
Pride of Place Grant Program Guidelines

PURPOSE
The City of Goleta has allocated approximately $120,000 to provide Old Town businesses an opportunity to collaborate and take pride in ownership in investments in Old Town and their businesses. Businesses can apply for the Pride of Place (POP) Grant for funding to implement innovative and creative programs and ideas for Old Town.

Potential examples include but are not limited to:
• Advertising/Marketing
• Beautification/Plants
• Events/Special/Promotions
• Signage
• Benches/Seating
• Business/Customer Parking
• Permits/Insurance, etc.

The average grant award is estimated to range from $3,000-$10,000, and while there is no limit to the funding amount requested, applications will be evaluated per the criteria listed below.

GOAL
The goal of the program is to promote the businesses in Old Town by enhancing the sense of place and attracting more customers to Old Town businesses.

APPLICATION REQUIREMENTS
Applications for a grant must be submitted electronically through the ZoomGrants program and include the following basic elements:

1. Name of Old Town business or nonprofit

2. Applicant(s)/business(es) must be in good standing with the City and any applicable state and federal entities and agencies

3. Provide business address, contract information and City Business License number a. If nonprofit provide proof of non-profit status

4. Description of proposed project/program/activity/service

5. Provide a breakdown of how the funding will be spent for the project (i.e. materials, vendors, rentals, overhead, etc.)
a. Including any supporting joint partnerships, matching funding, or cost sharing

REVIEW CRITERIA
Applications will be reviewed and funding determined based on the following criteria:

1. To what extent does the proposal align with program goals of promoting the businesses in Old Town, enhancing the sense of place, and attracting more customers?
o Does the proposal strongly align, somewhat align, or not align at all with the program goals?

2. To what extent does the proposal positively impact the community? o Does the proposal have minimal impact, moderate impact, or high transformative impact?

3. To what extent does the proposal demonstrate creative or innovative approaches? o Is the proposal highly innovative/creative and original, moderately creative/innovated, or lack creativity?

4. Is the amount of funding requested appropriate and reasonable for the project/program/service?
o Is the proposal unrealistically budgeted, reasonably budgeted but could use more detail, or highly feasible and realistically budgeted?

5. Does the project engage community members and/or customers in a meaningful way?
o Does the proposal have minimal to no engagement, moderate engagement, or strong and diverse engagement?

6. Does the project involve collaboration with two or more Old Town Businesses? o Does the project not collaborate with any businesses, have some collaboration with businesses, or strong partnerships with multiple businesses?

PROCESS & SELECTION
• Grant applications may be submitted only during the open application period designated through the release of a Notice of Funding Availability (NOFA). The NOFA application period will be open for a minimum of four (4) weeks. No late applications will be accepted.
• Staff will review application submissions for completeness and will bring completed applications for funding recommendation to the Economic Development & Revitalization Committee (Committee) for review likely in March 2025. Committee meetings and materials are subject to the Brown Act. Applicants may be present during the Committee meeting and may be asked clarifying questions by the Committee. Applications will be evaluated using the criteria and rating scale listed above.
• The Committee will recommend funding awards to the full City Council. • The City Council will take final action on the award of all the grants at a City Council meeting in spring 2025, likely in April 2025.

COMPLIANCE
All grant recipients will need to provide the following:

1. Signed W9
a. Business address on W9 must match business mailing address listed on application

2. Signed grant agreement
a. All grant recipients are required to sign a grant agreement. Per the agreement terms, grant recipients are expected to provide a written report one year from receiving the funds demonstrating how the funds benefited the Old Town community. The recipient may be requested to provide a report to the Committee or at a City Council meeting or workshop.
b. If feasible, grant recipients shall use local Old Town and Goleta vendors where possible when procuring goods and services related to grant fund uses. c. View the grant agreement template here.

3. Businesses may be required to report all or a portion of the grant payment as income on an annual tax return. It is the responsibility of the Business receiving the grant funds to determine whether it is taxable and whether it must be reported on a relevant income tax return.

RESTRICTIONS AND LIMITATIONS
Grant funds shall not be used for political campaigning purposes or activities.

Furthermore, grant funds shall not be used for religious activities. Grant funds will not be awarded to individuals, unless they are a sole proprietor, and only to Old Town Businesses and/or nonprofit organizations.

Economic Development and Revitalization CommitteeApril 2, 2025

Economic Development and Revitalization Committee
April 2, 2025