Ideas for a Shop Local Initiative
Series of digital flyers
“Did you know…” examples
Information pertaining specifically to Measure X
Information about e-commerce purchases using local zip code “Spotlight” on business and/or business owners
Ask people to post on their social media digital flyer
“This holiday season, I pledge… ”
Physical flyers and banners around town
Thank you for shopping local gonzales businesses (maybe partner with Chamber of Commerce)
Raffle tickets for shopping local for Xmas
Link to list of Gonzales businesses on campaign flyer and any social media campaigns
Even after the holiday season, how can continue to keep shop local top of mind for people like for future holidays or for ongoing necessities like gas, groceries Business highlights/advertisements in a creative way around town. Like business of the week/month so that shopping local is fresh on everyone’s mind. Social media for example
Feature in water bill physical flyer
Feature in the email/kick kiosk
City of gonzales social media
What are other ways to reach people?
Include flyers in windows at local businesses. Do a recommended by community . member like “I love the tap house because” or “thank you to the pharmacy for” it would be cute even to have their picture. Or shout out your local business and why.
To show some love
Each business could have their top picks in gift ideas about things that they sell.
Local Gonzales businesses can promote themselves and all use the same hashtag.
Potential Hashtags
#shoplocalgonzales
#measurex
#futuregonzalescommunitycenter
#lovecareconnectgonzales