PUBLIC RELATIONS IMPACT REPORT
2021 - 2023
PREPARED BY
ARMANASCO PUBLIC RELATIONS
AGENDA
ITEM
2 Since 2015 Armanasco Public Relations has been actively e ngage d in promoting the City of Gonzale s--focus ing on the City’s unique ne s s , re s pons ive ne s s to de ve lopme nt, community partne rs hips , e conomic/e nvironme ntal s us tainability, youth e mpowe rme nt, and proactive e fforts to build a he althy community.
OUR ROLE
Increase awareness of the City’s accomplishments and promote the success of the community Pos ition the City as a re gional le ade r
Promote Gonzale s ’ Economic De ve lopme nt vis ion, …” s afe , he althy, dive rs e , s us tainable community with s mall town charm…”
Draw atte ntion to city le ade rs hip’s mode rn and forward-thinking approach to proje cts and the s trong re lations hips and partne rs hips that have be e n de ve lope d
OBJECTIVES
OUR WORK SINCE 2015
Award applications were written that resulted in one
local award, one state award, and two national awards
Aw a rd Ap p lic a tions
Grant applications we re writte n that re s ulte d in
$ 175,000.00 in funding for the city
Gra nt Writing
Nume rous adve rtis e me nts , flye rs , banne rs , pos te rs , s ocial me dia conte nt, and Powe rPoint pre s e ntations have be e n de ve lope d
Ma rke ting Pie c e s
Le tte rs , re ports , white pape rs , gue s t comme ntary, s pe e che s , and talking points
Va rious Writing Proje c ts
As a re s ult of our pre s s re le as e s and me dia pitching ne arly 200 article s have be e n writte n about Gonzale s s ince 2015
Me d ia Re la tions
2021 - 20 23 MEDIA RELAT IO N S
PRESS RELEASES
During 2021 -2023 we produced 48 press releases.
As a result of our work 97 articles were written or reported in local, regional and national publications.
Clip report with links to all articles since 2021:
ARTICLE HIGHLIGHTS
Los Angeles Area Radio Station National Syndicated Blog Santa Rosa, CA Newspaper
ARTICLE HIGHLIGHTS
October 19, 2021 September 21, 2022 June 9, 2023
Articles written by Armanasco Public Relations:
• Summe r 20 21: Ne w Microgrid in Gonzale s Promis e s Major Be ne fits
• Fall 20 23 (Upcoming): Article about the Gonzale s Community Ce nte r & Capital Campaign
Coas tal Growe r was founde d in 19 88 by le ade rs in the local agriculture indus try. The magazine is dis tribute d quarte rly and is dire ctly maile d to 5,50 0 home s and bus ine s s e s . The magazine is dis tribute d to me mbe rs and as s ociate me mbe rs of the Growe r Shippe r As s ociation of Ce ntral California, compris e d of le ade rs in the local ag bus ine s s are na and re late d indus trie s , and ove r 1,20 0 me mbe rs of the Santa Cruz County Farm Bure au. In addition, it is als o dis tribute d to high income home owne rs in Markham Ranch, Toro Park, Corral de Tie rra, Pasadera , and to me mbe rs of the Corral de Tie rra Country Club.
ARTICLES WRITTEN
Joe Mathews is a columnist and California editor at Zócalo Public Square . His we e kly s yndicate d column, Conne cting California, runs in more than 3 0 ne ws pape rs throughout California.
Article s writte n by J oe Matthe ws :
• 20 21 The Huge Ele ctric Le ade rs hip of a Small California Town • 20 21 What Make s a Good Small Town? Small Towns Can
Cre ate Big Change
• 20 21 Why California’s Le ttuce Lands are Unlike ly Vaccination Le ade rs
• 20 21 Q&A with Gonzale s City Manage r Re ne Me nde z • 20 22 It take s a Village to Tackle the Te e n Me ntal He alth Cris is
MEDIA PITCHING
ARTICLE HIGHLIGHT
This article was also published in the following news outlets:
• Mercury News
• Bakersfield News
• Ventura County Star
• Fresno Bee
• East Bay Times
• San Francisco Chronicle
• Press Democrat
• Salinas Californian
Zo c a lo : Co n n e c t in g Ca lifo rn ia
It Takes a Village to Tackle the Teen Mental Health Crisis In Gonzales, California, Young People Are Turning to One Another—With the Support of Their Community—to
Address a National Problem
By Joe Mathews | Nov. 22, 2022
Re a d Art ic le "Ove r t h e p a s t g e n e ra t io n , t h e t o w n h a s p rio rit ize d p u b lic p a rt ic ip a t io n a n d e m p o w e rm e n t o f it s you n g p e op le in com m u n ity p rob le m - solvin g —a s t ra t e g y d u b b e d Th e Go n za le s Wa y ."
2022 - 3 9 Artic le s 2 0 2 1 - 2 4 Artic le s 2020 - 2 8 Artic le s
MEASURING IMPACT
Total Readership All
Publications
16.7M
Estimated Article
Views
133K
Shares on Social
Media
783
Total Readership All
Publications
15.1M
Estimated Article
Views
99.1K
Shares on Social
Media
1.13K
Total Readership All
Publications
6.96M
Estimated Article
Views
45K
Shares on Social
Media
2.99K
AWARD APPLICATIONS
0 1 2022 Award: Excellence in Engaging Youth in
City Government for the Gonzales Youth
Council
02 Gonzales was one of 10 All -America City award winners in the nation and the only city in California to receive the award in 2023. • Article for League of California Cities Magazine: Gonzales Youth Council Youth Supporting Youth Mental Health Project (2023)
• State Budget Request Reports to Submit to Rivas and Caballero's Office (wastewater treatment facility funding request) (2023)
• Gonzales Youth Council Case Study (2021)
• Letter to President Biden Regarding 90% Vaccination Rate (2021) • Letter to Congressman Panetta to Support Microgrid Act (2021) • 2021 and 2022 US Conference of Mayors Childhood Obesity Prevention – Healthy Gonzales Initiative (received $25K in 2021)
GRANT WRITING
OTHER WRITING PROJECTS
OUR FOCUS GOING FORWARD
• Continue local, regional and national media relations (press releases, story pitching, write articles) • Grant research and writing, with a focus on grants for the fire department and general city funds for existing city programs and initiatives
• Other writing projects as needed
• Develop marketing communication pieces as needed
• Assist with messaging for potential tax measure
• Provide strategic counsel regarding any issues as needed (housing, water rates)
BENEFITS
The ability to have public relations experts available to support staff with public outreach and communication efforts is valuable. This is an area that requires a level of expertise, contacts, relationships developed over time, and needs an ongoing effort and focus to be successful.
Over the years our work has
• Increased overall awareness of the City of Gonzales
• Built up The Gonzales Way brand
• Provided the city grant funds
• Boosted economic development
• Strengthened & expanded partnerships
• Produced results
QUESTIONS?