FY 2023-25 COUNCIL
GOAL-SETTING
GROVERBEACH.ORG
Kristin Eriksson, Deputy City Manager
Council Goal Setting Timeline
• March 2017 – First Grover Beach City Goals Established • Updated each year thereafter
• March 8, 2021 – FY 2021-23 City Council Goals Adopted • Informed by 2021 Community Survey and Community Forum • March 7, 2022 – FY 2022-23 City Council Goals Updated • February 14, 2023 – FY 2022-23 Goals Midyear Update & 2023-25 Council Goal Setting Process Kickoff
• March 6, 2023 – Council Goals Setting Workshop
• March 13, 2023 – FY 2023-25 Council Goals Adoption
City Council Goals FY 2022-23
GROVERBEACH.ORG
Major City Goals
• Economic Development
• Housing and Homelessness
• Public Safety
• Street Improvements
Other Important Goals
• Building and Facility Improvements
• City Beautification and Public Art
• Community Engagement
• Water Resiliency
Address as Resources Permit
• Code Compliance
• Environmental Sustainability
• Pedestrian, Bicycle and Traffic Safety
• Recreation and Community Programs
Implementation of Major City Goals
GROVERBEACH.ORG
Over 93% of tasks this year have been completed or are in progress
Goal Completed In Progress Pending Deferred Total
Economic Development 3 10 - - 13
Housing & Homelessness 2 5 - 1 8
Public Safety 2 2 - - 4
Street Improvements 2 2 - 1 5
TOTAL 9 19 0 2 30
Community Survey
GROVERBEACH.ORG
• December 6, 2022 – January 2, 2023
• 5 Questions
• Live, Work or Play in Grover Beach
• Like Most
• What One Thing Would Improve
• Top Priority
• Suggestions
• 96 responses
Q1 – Do you Live, Work or Play in GB?
GROVERBEACH.ORG
43%
30%
22%
5%
I live in Grover Beach I play in Grover Beach I work in Grover Beach Other Q2 – What do you like most about Grover
Beach?
GROVERBEACH.ORG
74%
15%
4% 3% 4%
0 10
20 30
40 50
60 70
80 Coastal Environment Community Character/Vibe Retail/Restaurants/Bars/Shops Community Events Other Q3 – What one thing would improve
Grover Beach?
GROVERBEACH.ORG
Q4 – What should the top priority be for
the next 2-3 years?
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Q5 – Do you have any other comments
or suggestions?
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• Generally comments reflecting earlier selections of priorities • Large number of comments in support of FCFA funding/support January 2023 Community Forum
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• In-person Forum to Provide Input
• 8 Attendees
• Brainstorming & Voting on Top Priorities
Top Priorities – 2019 vs. 2023
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13 0
12 7
0 0
8 8
0 9
0 0
5 5
6 0
0 2
4 6
8 10
12 14
Chart Title
2019 2023
Questions?
GROVERBEACH.ORG
FY 2023-25 COUNCIL
GOAL-SETTING
PROCESS OVERVIEW
GROVERBEACH.ORG
February 14, 2023
FY 2023-25 COUNCIL
GOAL-SETTING
PROCESS OVERVIEW
GROVERBEACH.ORG
February 14, 2023
Int’l City & County Managers Assn. (ICMA)
Goals-City Performance Relationship
The goal-setting
process can be the
most dynamic and
harmonizing event that
governing boards and
staff experience
Well-run cities: 5 Ingredients
1. Positive working relationships
2. Well defined mission and vision
3. Clearly defined roles & responsibilities
4. Highly focused, clearly defined priorities
and expectations
5. Ways to evaluate progress and success
Few, focused priorities are hard
Our City can accomplish anything!
What we can’t accomplish is everything
If everything is a priority, then nothing is a priority Setting real priorities is hard but worth it!
And these should lead the way in a budget process
Budget Practices: Old or new?
The Old Way …
1. Departments prepare budget requests
2. CM examines; smokes out “excessive” and
“unimportant” things
3. Top down grind
The Old Way …
4. In June, staff releases a thick budget to
council and public; Council scrambles to
catch up …
5. …. and then holds budget hearings to
consider department requests (tedious,
small picture, numbers oriented)
6. Budget adopted in late June
A newer, better way …
1. Citizen input at front end, not back end
2. City Council leads the way in setting priorities
3. The internal process is based on Council priorities
4. When the budget is released, it reflects
community input and Council vision – grounded
in realistic plans that staff can execute
Realistic Work Programs
1. Priority goals transformed into doable work plans
2. Accountability for achievement institutionalized (who is responsible for what; how we report, evaluate)
3. Internal systems aligned with priorities (Council
CM staff goals and time)
Vision without execution is
… hallucination!
Council Goal
Setting
Workshop:
March 6
Work Programs
Budget Adoption
Community
Input
Fiscal
Condition
Current
Projects &
Goals
Council Workshop – 5 Steps
1. Start with goals proposed by each Council member,
organized by theme
2. Where goals are similar, staff/facilitator will draft proposed “synthesized” goal statements
3. Review draft goals for clarity and understanding
4. Finalize “menu” of proposed goals
5. Weight and rank goals
Proposed
Major Goals:
Due Feb 24
What are the most important
things for City to focus on over
the next 2-3 years?
• Consistent with City’s core mission, duties
• Would fund, even if in a financial pinch
• Measure F-20 community priority
• Community has identified as a new, urgent need
• Other critical goals depend upon this one
• Only the City can initiate this goal (can’t depend on others) • Potential to leverage outside funds, resources
Suggested Criteria
1. If goal already underway?
Submit if a goal requires strong
ongoing support; the “oomph” factor!
2. How about routine services?
Only if you are proposing a major new
program/service initiative.
Common questions
15 Focus is on the ideas
1. Ideas much clearer if each proposed goal is
distinct (not inclusive of other goals; not
inclusive of how to achieve the goal)
2. Pre-workshop, avoid publicly staking
positions; be open to added/other ideas
Synthesizing similar goals
2019 Council submittals for City Beautification
Plant trees and trim trees / maintain open spaces, Update our city ordinances to make code compliance more effective, consider allowing more staff time toward code compliance. Continue efforts for increased and more uniform city signage. Complete update of sign ordinance followed by enforcement. Continue to support the development of the public art program and completion of the Vacation Rental ordinance. Maintain public facilities as possible - may be time to turn to updating City Yard. Pursue undergrounding power lines to maximum extent promised by PG&E and pursue adding street lighting - numbered streets in N. Grover.
Pursue programs that would beautify the city and thereby potentially attract economic development, tourists and local foot traffic, including aesthetic enhancement on Grand Avenue between 4th and 8th streets (trees, planters, lights, etc.), gateway signage in and around Grand Avenue business district, undergrounding utilities (connected to streets and sidewalks goal), current maintenance of public greenery, public art).
Maintain existing quality of life programs, and develop new and innovative ones to enhance involvement in special events, youth services, public art programs. Provide opportunities for community members to engage and be involved with their community through programs, initiatives and events.
Final City Beautification Goal
CITY BEAUTIFICATION. Enhance the appearance of the community through tree maintenance and landscaping, utility undergrounding, public art and signage, especially along the Grand Avenue corridor.
Synthesizing similar goals
2019 Council submittals for Economic Development
Strengthen the City’s economic base by implementing an economic development strategy that includes construction of the hotels and associated amenities, strengthening of the commercial cannabis industry; marketing, attraction and implementation of the fiber network and development of methods for business retention.
Economic Development - Develop strategy to attract more commercial development and businesses along Grand Avenue, encourage progress (e.g., construction) of projects already in the pipeline and pursue other opportunities that will generate additional tax revenues, including cannabis industry.
Economic Development – Get all pending hotel projects underway especially Lodge Project. Have public information campaign to inform residents: 1. This is now state project with minimal $ contribution from city; 2. No longer includes conference center and; 3. City is now required to wait for State / Developer to complete plan check process. Prepare residents / manage expectations if city is asked to grant a limited permit extension in June. Continue recommended updates to our development codes and process to encourage investment. Make active efforts to develop businesses along Grand Ave. as brick & mortar shops become more obsolete - recruit restaurants (local & chain) and specialty shops - offer incentives? Consider developing art, technology or business collective on Grand Ave. by offering funding or partial rent.
Final Economic Development Goal
ECONOMIC DEVELOPMENT. Develop and implement economic
development strategies that support business retention and attraction, tourism including hotel development, revenue generation and effective permit processing.
Sample Ballot (the “menu”)
COUNCIL GOAL-SETTING PRIORITIES
Goal Statement Mayor
Bright
Mayor Pro
Temp
Miller
Council
Member
Robert
Council
Member
Rushing
Council
Member
Weirick Total Average
TOTAL 0 0 0 0 0 0
Recommended Priority Scale
Most important, highest priority for the City to
focus on over the next 2-3 years
Important goal to achieve
Address if resources are available
Defer to next two-year budget for consideration
Not a priority goal
How many points to spread?
Total points are limited to focus on priorities
Typically, 2 points per “menu” goal
e.g. With 15 candidate goals, 30 points total
Likely Result: 3 Priority Tiers
Major City
Goals
Other Important
Objectives
Address as Resources
Permit
4 Major City
Goals; 4 Other
Important Goals
Final 2021-23 Goals (top two tiers)
Concisely stated …
Most important, highest
priority goals for City to
achieve/advance in the
next 2-3 years
Detailed Work Programs
developed as part of
recommended budget
Major City Goals
Draft March 6 Workshop Agenda
3:00 - Welcome, workshop purpose
3:05 - Public comment
3:15 - Overview; process and guidelines
3:45 - Review consolidated goals (build goal “menu”)
4:15 - Break (while ballots prepared)
4:30 - Goal rating by Council members
4:45 - Tabulation of rating and rankings
5:15 - Results, proposed tiers
5:45 - What’s next in the budget process
6:00 - Adjourn
Goal-setting is just the start!
Not the end: many added opportunities for community
input during the rest of the Council’s budget process
April – Work Program Review
June – Budget Presentation/Hearing
by June 30 – Budget Adoption
City of Grover Beach
GROVERBEACH.ORG
Questions?