GROVERBEACH.ORG
Kyle Bell
Senior Planner
Sign Regulations
Policy Direction
Sign Regulations Background
GROVERBEACH.ORG
• March 1981 – Sign Regulations Ordinance
• October 2019 – Ordinance revised
• Council priority
• Compliance with Supreme Court ruling
• Reduce sign clutter
• Establish standards for temporary signage
• Today – Policy Direction
• Receive policy direction on opportunities to further improve the Sign Regulations, as part of the Development Code update.
Council Major City Goal
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Economic Development and Community Promotion.
Strengthen and maintain a business-friendly environment, implement strategies that build upon existing efforts in business retention with a focus on vulnerable sectors and populations, pursue business attraction and commercial development
especially on West Grand Avenue, expedite permit processing, and promote tourism and hotel development:
2019 Sign Enforcement
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• Enforcement temporarily paused due to COVID-19 pandemic • Enforcement resumed in January 2023
• 584 mailings were distributed to inform business/property owners • 74 code compliance cases;
• Reduce excessive signage; and
• Encourage visually appealing sign solutions
• Only two cases remain active
Potential Changes
GROVERBEACH.ORG
• Design Standards
• Ensure all standards are objective
• Refer to Modification to Standards for flexibility
• Application Requirements
• Streamline review process for ‘Changeable Copy
Signs’ and ‘Site Directional/Wayfinding Signs’
• Additional Policy Direction
• Any additional opportunities for improvements to the
Sign Regulations.
Community Outreach
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• Collaborate with a Focus Groups
• Comprised of the South County Chamber of Commerce and other business groups;
• Circulate the Sign Regulations Update
• Receive input from sign companies for opportunities to improve processes or standards in alignment with market trends. • Conduct an Online Survey
• Identify additional opportunities to improve the Sign Regulations for the community.
Next Steps
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• Conduct Community Outreach
• Draft Amendments to the Sign Regulations
• Planning Commission makes recommendations to City Council • City Council Review
• Ordinance Introduction (1st Reading)
• Ordinance Adoption (2nd Reading)
• Staff forwards LCP Amendment to Coastal Staff
• Coastal Commission Action
• Ordinance in effect
Staff Recommendation
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Receive an overview on the key elements and
implementation of the City’s Sign Regulations and
provide input and policy direction to staff on potential revisions
Sign Regulations Study Session
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• Questions
Additional and Supplemental Information
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