Item9_FY25-27_MCGMidYr_CouncilGoalsProcessOverview_022425 — Grover Beach City Council, February 24, 2025

Agenda Item No. 9

CITY COUNCIL STAFF REPORT
TO: Honorable Mayor and City Council DATE: February 24, 2025 FROM: Matthew Bronson, City Manager
PREPARED BY: Kristin Eriksson, Assistant City Manager
SUBJECT: FY 2024-25 Mid-Year Council Goals Implementation Report and FY 2025-27 Council Goal-Setting Process Review

RECOMMENDATION
Receive a presentation on the mid-year implementation status report on FY 2024-25 City Council Goals and the process to set City Council Goals and Priorities for FY 2025-27.

BACKGROUND
The initial Grover Beach City Council Goals were first established in March 2017 to determine the highest priorities for the City organization to implement in FY 2017-18. These Council Goals were developed to ensure that City resources are allocated effectively to address key priorities and inform resource decisions during the budget process. This process of establishing Council Goals was replicated in 2019, 2021, and 2023 at the beginning of each respective two-year budget cycle.

The Council Goals are also reviewed for possible mid-year updates in the first year of the twoyear budget cycle before a more comprehensive process is undertaken at the beginning of the upcoming two-year budget cycle.

FY 2023-25 City Council Goals
On March 13, 2023, the Council adopted a set of Council Goals for FY 2023-25 following a goalsetting workshop conducted by the Council on March 6, 2023. Those goals were affirmed by the Council at a mid-year Council Goals Workshop on February 29, 2024 to consider updates for FY 2024-25 (none were made by the Council). The Council adopted a set of goals organized into three priority categories:
• Major City Goals. These represent the most important, highest priority goals for the City to accomplish over the next two years, and as such, resources to begin achieving them should be included in the FY 2023-25 budget.
o Economic Development and Community Promotion
o Housing and Homelessness
o Public Safety
o Street Maintenance and Complete Streets
• Other Important Goals. Goals in this category are important for the City to accomplish, and resources to begin achieving them should be made available in the FY 2023-25 budget where feasible.
o Building and Facility Improvements
o Community Engagement
o Water Supply and Resiliency
Staff Report: FY 2024-25 Mid-Year Council Goals Report and FY 2025-27 Goal-Setting Process Page 2 February 24, 2025

• Address as Resources Permit. While it is desirable to achieve these goals over the next two years, doing so is subject to resource availability. o City and School Partnership
o Code Compliance
o Environmental Sustainability
Attachment 1 shows these three categories of goals along with a descriptive statement for each goal determined by the Council.

Mid-year Implementation of FY 2024-25 City Council Goals As of mid-year in FY 2024-25, there has been substantial progress made in implementing Council Goals as shown in Attachment 2. Overall, approximately 92% of the tasks for the Major City Goals were completed or are currently in progress, as shown in the chart below listed by each goal:

Goal Complete In
Progress Deferred* Total
Economic Development &
Community Promotion 6 7 1 14
Housing & Homelessness 5 6 - 11
Public Safety 6 3 - 9
Street Maintenance &
Complete Streets 1 2 2 5
TOTAL 18 18 3 39
*Tasks shown as deferred are anticipated to be implemented in the future.

Below are highlights of this progress categorized by each of the Major City Goals:

Economic Development
• Continued working with the South County Chambers of Commerce, REACH, Visit SLOCAL and Cal Poly Center for Innovation and Entrepreneurship on regional economic development efforts.
• Continued work with Verdin Marketing on promotion of the Visit Grover Beach tourism marketing brand.
• Pursued a Community Development Block Grant for a Microenterprise Business Assistance loan program with staff tracking the viability of this grant given potential federal funding impacts.
• Continued to work with developers on construction and permits for mixed-use housing projects and hotels within the city.

Housing and Homelessness
• Approved a mixed-use development at 197 West Grand Avenue and processed applications at other sites along West Grand Avenue.
• Prepared amendments to and continued to promote the City’s pre-designed ADU program.

Staff Report: FY 2024-25 Mid-Year Council Goals Report and FY 2025-27 Goal-Setting Process Page 3 February 24, 2025
• Adopted updated Development Impact Fees to further address the impacts of new development on City facilities and services.
• Continued to work on applications for Community Development Block Grant funding opportunities.

Public Safety
• Continued development and implementation of a progressive health and wellness program within the Police Department.
• Continued robust community engagement by the Police Department through multiple community events, including a Citizen Police Academy and a youth drone academy with the assistance of a community donation.
• Completed an agreement with the County of San Luis Obispo for the Five Cities Fire Authority to provide fire and emergency medical services in the Oceano service area after final divestiture of these services by the Oceano Community Services District. • Recruited and onboarded five new firefighters and promoted two new Captains in the Five Cities Fire Authority.

Street Improvements
• Completed Measure K-14 Street Improvement project 2295-16 on portions of Ramona Avenue, Front Street, Saratoga Avenue and N. 2nd Street. • Completed design for maintenance of previously improved Measure K-14 streets with construction anticipated to begin in Summer 2025.
• Began construction of the West Grand Avenue Streetscape Project between 4th and 8th Streets with completion anticipated in Spring 2025.
• Delayed Measure K-14 Street Improvement project 2295-17 with delays in a related sewer system project due to a reduction in sewer rates from passage of Measure G-24.

In addition to these results tied to Major City Goals, staff would highlight various other achievements over the past year shown in Attachment 3 including:
• Finalized construction plans for Ramona Garden Park improvements for Phases 1 and 2 and received a Community Development Block Grant to cover 90% of the cost and worked with the Grover Beach Community Foundation on a community donation program to cover remaining costs.
• Continued to research options to obtain property adjacent to the Corporation Yard as part of a renovation and expansion plan.
• Continued “Coffee with a Cop” and “Coffee Talk” community engagement events at various locations throughout the City along with other engagement activities.

Staff Report: FY 2024-25 Mid-Year Council Goals Report and FY 2025-27 Goal-Setting Process Page 4 February 24, 2025

• Initiated a community survey and community forum to provide opportunities for public input into the Council’s FY 2025-27 goal setting process.
• Continued planning for improvements to the City’s water and wastewater systems while monitoring strained funding in the water and wastewater funds. • Completed actions related to discontinuing the City’s participation in the Central Coast Blue recycled water project due to significant cost overruns.

FY 2025-27 City Council Goal-Setting Process
The Council will soon be tasked with setting Council Goals for the FY 2025-27 budget. The City has contracted with Jan Perkins with consulting firm Raftelis to facilitate this goal-setting process including a Council Goal Setting Workshop on March 3, 2025 from 9:00 a.m. to 4:00 p.m. at Ramona Center. As part of this process, the Council were interviewed by Ms. Perkins to discuss each member’s individual goals and priorities for the City. Information from these interviews will be presented at the March 3rd workshop to assist the Council in determining broad multi-year goals along with 3-4 top priorities for focused attention and resources over the next two years.

These goals and priorities will provide direction to staff on allocating funding and staffing resources for the FY 2025-27 budget and development of work plans for the next fiscal year.

The City conducted outreach to obtain community input about City priorities as highlighted below along with obtaining staff input. Both the outreach methods and number of participants involved were similar to outreach efforts in previous years related to the City’s goal-setting process.

Community Priorities Survey
The City posted an online survey in November 2024 to allow residents and visitors to Grover Beach to provide input into City priorities. This survey consisted of five open-ended questions with 86 responses received. Survey respondents’ top priorities were street and sidewalk repair and maintenance along with community engagement. A “word cloud” summary of responses is shown in Attachment 4 with all the responses shown in Attachment 5. As a reference, staff has also included a link to the results from the most recent biennial community survey in 2023, which was a more comprehensive and statistically-valid survey conducted by a research firm.

Community Priorities Forum
On January 28, the City hosted a Community Priorities Forum to provide an in-person opportunity for residents to provide input regarding City priorities. 25 community members attended the forum, during which staff provided a summary of the current Council Goals, a financial overview of the City and the results of the Community Priorities Survey. After this presentation, the community members discussed possible City priorities and then voted on which priorities should be the top priorities for the City over the next 2-3 years. The top priorities identified at the forum were Community Engagement, Communication and Transparency (16 votes); Study and Plan for a Sustainable Water Supply (14 votes); and Tighten City Spending and Forensic Audit (12 votes).

The results of the Community Priorities Forum voting are summarized in Attachment 6.

City Staff Input
Lastly, staff were also asked to identify potential priority areas for the Council’s consideration at a joint meeting of the City’s Executive and Mid-Management teams and at an All-Staff meeting held in December 2024. The priority areas identified by staff are included in Attachment 7.

Staff Report: FY 2024-25 Mid-Year Council Goals Report and FY 2025-27 Goal-Setting Process Page 5 February 24, 2025

FISCAL IMPACT
The City has contracted with Raftelis for facilitation of the Goal Setting Workshop, which is included in the FY 2024-25 operating budget for the City Manager’s Office. Upon adoption of FY 2025-27 City Council Goals and Priorities, staff will use this information to inform the FY 2025-27 budget to be considered by the Council in June.

ALTERNATIVES
The Council has the following alternatives to consider:
1) Receive a presentation on the mid-year implementation status report on FY 2024-25 City Council Goals and the process to set City Council Goals and Priorities for FY 2025-27; or 2) Provide alternative direction to staff.

PUBLIC NOTIFICATION
The agenda was posted in accordance with the Brown Act.

Attachments

1. FY 2023-25 City Council Goals

2. FY 2024-25 Major City Goals Mid-year Implementation Report

3. FY 2024-25 Other Goals Implementation Report

4. Community Priorities Survey Results Summary

5. Community Priorities Survey Results – All Responses

6. Community Priorities Forum Results Summary

7. City Staff Input
City of Grover Beach
FY 2023-25 City Council Goals

MAJOR CITY GOALS
ECONOMIC DEVELOPMENT AND COMMUNITY PROMOTION. Strengthen and maintain a businessfriendly environment, implement strategies that build upon existing efforts in business retention with a focus on vulnerable sectors and populations, pursue business attraction and commercial development especially on West Grand Avenue, expedite permit processing, and promote tourism and hotel development.

HOUSING AND HOMELESSNESS. Work with developers and non-profits in efforts to increase housing availability with a focus on affordable housing; continue partnerships with regional agencies and organizations to address homelessness and related sheltering issues in the city and region, including supporting completion and operation of temporary shelter facilities in the City.

PUBLIC SAFETY. Ensure quality police, fire and emergency medical services by providing proper support, including implementation of a new fire services structure and funding, training and leadership development resources to meet service demands and growing challenges in such areas as homelessness, behavioral health, and social justice; and continue to engage with regional agencies, local businesses and the community in these efforts.

STREET MAINTENANCE AND COMPLETE STREETS. Continue to complete Measure K-14 street improvements on arterials and local streets; create a maintenance plan and related funding for improved streets; pursue opportunities to design and build safer, more pedestrian and bicycle friendly “complete streets” by incorporating where feasible bicycle lanes, sidewalks, street lights, crosswalks, trees/landscaping and other traffic calming design strategies.

OTHER IMPORTANT GOALS
BUILDING AND FACILITY IMPROVEMENTS. Support city programs, operations and assets by ensuring that our public facilities, including parks and buildings, are maintained, improved and expanded to meet community needs into the future; strategically develop priorities and funding plans by evaluating deferred maintenance, safety, health, accessibility, energy, and long-term needs.

COMMUNITY ENGAGEMENT. Continue a strong commitment to transparency and public participation in our city government through existing and new programs, initiatives and events designed to encourage community members, including youth, engagement in key community decisions; formalize our practices by adopting and implementing a public participation plan and policies.

WATER SUPPLY AND RESILIENCY. Meet existing and long-term water needs through by studying water resiliency alternatives and other regional efforts and by continuing water conservation; identify other feasible strategies to ensure long-term water resiliency.

ADDRESS AS RESOURCES PERMIT
CITY AND SCHOOL PARTNERSHIP. Establish a framework for communication between city officials and local public TK-12 education partners' that operate within the city supporting a Community Schools model that provide benefits for our youth, families, and the community 24/7 through more intentional alignment. Maximize each jurisdiction’s existing facilities and programs in partnership that benefits all, and discuss potential parallel policy options for shared adoption.

CODE COMPLIANCE. Prioritize the City’s code compliance program to quickly and effectively enforce our existing ordinances, including tree related issues like maintenance and removal permits.

ENVIRONMENTAL SUSTAINABILITY. Pursue carbon neutral solutions to develop a greener Grover Beach through plans, policies and City operations.

Attachment 1
MAJOR CITY GOAL FY 2024-25 MID-YEAR IMPLEMENTATION REPORT

ECONOMIC DEVELOPMENT AND COMMUNITY PROMOTION

GOAL STATEMENT
Strengthen and maintain a business-friendly environment, implement strategies that build upon existing efforts in business retention with a focus on vulnerable sectors and populations, pursue business attraction and commercial development especially on West Grand Avenue, expedite permit processing, and promote tourism and hotel development.

STAFF LEAD(S): Matthew Bronson, City Manager; Kristin Eriksson, Assistant City Manager; Megan Martin, Community Development Director

TASK DATE STATUS MID-YEAR COMMENTS

1. Continue to participate and collaborate with
regional partner agencies to identify economic
development strategies to support the local and
regional economy.

July 2024 Complete The City has continued to work and
participate with REACH, Visit SLO Cal, the
Cal Poly Center for Innovation and
Entrepreneurship, and other groups on
regional economic development strategies.

This work helps staff understand the drivers
to entice and expand key industries that have
taken an interest in our region including,
space/aerospace, cleantech/energy,
precision manufacturing, technology, and
building design and construction.

2. Work with the Chamber to conduct outreach
with local businesses on key issues particularly
along West Grand Avenue.

July 2024 Ongoing The City continues to support the Chamber in its efforts to reach local businesses. Staff
coordinate closely with the Chamber on key
issues, particularly along West Grand
Avenue and have partnered with the
Chamber to implement several programs to
support these businesses during the West
Grand Avenue improvements including Buy
Local, Business Bingo, and the West Grand
Avenue Grant Programs. The Chamber and
Attachment 2
MAJOR CITY GOAL FY 2024-25 MID-YEAR IMPLEMENTATION REPORT

ECONOMIC DEVELOPMENT AND COMMUNITY PROMOTION
City are also partnering on resuming
business outreach meetings beginning in
February.

3. Coordinate with regional partners and
agencies, as well as the Chamber, to attract
target industries and business sectors to the
industrial area of the city.

July 2025 Ongoing Staff coordinates with partners such as REACH to connect with representatives of
these different industries to explore
opportunities for business attraction,
workforce development within the City’s
industrial area.

4. Facilitate opportunities with property owners
and landlords to recruit and retain businesses.

July 2024 In Progress Community Development staff pursued an application for the upcoming 2024 CDBG
funding grant cycle to administer a
Microenterprise Business Assistance
Program that would offer low-interest loans to
low to moderate income businesses
throughout the city.

5. Review the City’s Development Code and
Economic Development Strategy for
opportunities to remove barriers to economic
development opportunities in Grover Beach.

July 2025 In Progress As part of the 2024 CDBG funding cycle, the City has submitted an application for a
Microenterprise Business Assistance
Program which would support qualifying Low
to Moderate Income (LMI) business owners
with low interest loans to support certain
improvements to their buildings including:

Energy, Fire Suppression, Plumbing, and
Accessibility. This supports Action Item 1E
(Build on the City’s Business Friendly
Reputation), from the Grover Beach
Economic Development Strategy.

6. Continue oversight of construction for the
mixed-use project at 402 West Grand Avenue
June 2024 In Progress 402 West Grand Avenue mixed-use housing project completion is anticipated by Summer
MAJOR CITY GOAL FY 2024-25 MID-YEAR IMPLEMENTATION REPORT

ECONOMIC DEVELOPMENT AND COMMUNITY PROMOTION
and complete review for building permit issuance
for mixed-use project at 401 West Grand Avenue
along with coordination of opportunities for retail
tenants.
2025 with the 401 West Grand Avenue
mixed-use housing projects currently under
construction. The project developer for both
sites is actively working with their broker to
attract businesses to the commercial retail
tenant spaces.

7. Coordinate development review process for
other mixed-use projects along West Grand
Avenue corridor.

June 2024 Ongoing The Planning Commission approved a new mixed-use housing project at 197 West
Grand Avenue. Staff continues to work with
applicants to process active applications (675
West Grand Avenue) and identify options for
new development opportunities along West
Grand Avenue.

8. Complete transition to a new permitting
software system (Enterprise, Permitting, &
Licensing), enhancing efficiency in permit
processing and record-keeping practices.

December 2024 Complete The Community Development Department in collaboration with Administrative Services
and the IT Division successfully transitioned
to the new EPL software system in
December 2024. Information on the new
system is available to the public on the City’s
website. Staff developed helpful guides for
the public to support registration and use of
the new system for permit processing.

9. Work with outside communications firm to
coordinate Visit Grover Beach tourism marketing
communications.

June 2024 Complete The City has continued to work with Verdin Marketing to bolster Visit Grover Beach’s
website and social media presence, resulting
in an almost 10,000% increase in followers
on VGB’s platforms.

10. Continue oversight of construction for hotel
project at 950 El Camino Real.

January 2025 In Progress Construction of the hotel has entered its final phases with City’s contracted Building Official
and Inspectors conducting weekly
MAJOR CITY GOAL FY 2024-25 MID-YEAR IMPLEMENTATION REPORT

ECONOMIC DEVELOPMENT AND COMMUNITY PROMOTION
inspections to ensure compliance with the
approved plans and standards. Hotel
opening is estimated for Summer 2025.

11. Process building permits for the 1598 El
Camino Real hotel project upon submittal by the
developer.

August 2024 In Progress The building permits are out for corrections.

The developer was approved to move
forward with tree removal at the site to
prepare for approved construction activities.

12. Continue to collaborate with State Parks to
assist the Grover Beach Lodge project toward
building permit issuance.

January 2025 In Progress The developer’s design team continue to strategize on plan revisions and responses to
the corrections letter issued by State Parks
and the JPA.

13. Develop updated Sign Ordinance for Council
consideration following public outreach process
businesses.

March 2025 Deferred Shifting Council priorities has postponed this work effort given workload demands with the
Circulation Element and Development Code
Amendments. Staff anticipates pursuing Sign
Ordinance outreach to businesses and
general public as part of the next amendment
cycle in 2026.

14. Conduct outreach and regulatory oversight of
the commercial cannabis industry and process
development applications; including onsite
consumption areas upon submittal
January 2025 In Progress The City’s Community Development, Police, and Administrative Services departments
continue to support the city's commercial
cannabis businesses while maintaining
effective regulatory oversight. Staff actively
collaborates with the State Department of
Cannabis Control and other regulatory
agencies to ensure local regulations remain
aligned with industry standards and
conducive to business success.

KEY POLICY/OPERATIONAL ISSUES
MAJOR CITY GOAL FY 2024-25 MID-YEAR IMPLEMENTATION REPORT

ECONOMIC DEVELOPMENT AND COMMUNITY PROMOTION
• Ensure alignment and coordination among various economic development policies, strategies, and initiatives at the local and regional level to maximize impact.
• Balance the need for regulations to protect public welfare with creating a business-friendly environment that encourages investment.
• Address gaps or deficiencies in infrastructure to support business growth in the community. • Leverage partnerships between the City, businesses, non-profit organizations, and community stakeholders to drive economic development initiatives, share resources, and achieve common goals. • Continued City’s involvement with regional economic development strategies to ensure community economic vitality in the future.
• Research and identify data-driven approaches to inform decision-making, identify trends, and evaluate effectiveness of economic development programs outlined in the Economic Development Strategy. • Continue focus on hotel development projects and the commercial cannabis industry give economic activity and development opportunities along with additional tax revenues.

MAJOR CITY GOAL FY 2024-25 MID-YEAR IMPLEMENTATION REPORT

HOUSING AND HOMELESSNESS

GOAL STATEMENT
Work with developers and non-profits in efforts to increase housing availability with a focus on affordable housing; continue partnerships with regional agencies and organizations to address homelessness and related sheltering issues in the city and region, including supporting completion and operation of temporary shelter facilities in the City.

STAFF LEAD(S): Megan Martin, Community Development Director; Jim Munro, Police Chief

TASK DATE STATUS MID-YEAR COMMENTS

1. Continue to process development applications for
West Grand Avenue housing and mixed-use projects
upon submittal by property owners.

July 2024 In Progress The Planning Commission approved a new mixed-use housing project at 197 West Grand
Avenue. Staff continues to work with applicants
to process their active applications (675 West
Grand Avenue) and identify options for new
development opportunities along West Grand
Avenue.

2. Establish a Community Development forum to
educate the public and developers on housing policy
(i.e. Density Bonus, affordable housing, fractional
density, State law) and development in the
community.

January
2025
In Progress Community Development has continued to
educate developers on housing policy and State
law associated with Density Bonus, affordable
housing, fractional density, and State ADU law.

3. Continue to publicize the City’s Pre-designed
Accessory Dwelling Unit (ADU) program and
coordinate with participating cities on related updates to the new building code cycle in July 2025.

December
2025
In Progress The City updated its website to further publicize the City’s Pre-designed ADU program. Staff
collaborates with Pismo Beach and Arroyo
Grande on the implementation of the program
and participates in the regional Housing Action
Team meeting with representatives from all
seven cities and SLO County to discuss
opportunities to further the program’s success.

MAJOR CITY GOAL FY 2024-25 MID-YEAR IMPLEMENTATION REPORT

HOUSING AND HOMELESSNESS

4. Implement updates to the City’s Development
Code to improve the ADU program and regulations
consistent with State law.

July 2024 Complete The Community Development Department prepared amendments to the City’s adopted ADU
Ordinance and submitted to the State Housing
and Community Development Department for
comments. These changes will be provided to
the Coastal Commission for final approval and
the updated ordinance is anticipated to go into
effect Fall 2025.

5. Seek Pro-housing designation from the California
Department of Housing and Community
Development
December
2025
In Progress On September 23, 2024, the Council provided direction to staff to pursue the pro-housing
designation. Since then, HCD has adopted much
more strict standards for public outreach which
require staff to prepare the complete application
and present to Council prior to submittal. Staff
anticipates presenting the application package to
the Council in Spring 2025.

6. Identify opportunities to update the City’s
Development Code to streamline the permitting
process and remove barriers to housing
development.

July 2024 Complete The Council adopted updates to the
Development Code on September 9, 2024. Staff
submitted the updated ADU Ordinance to HCD
for their review and comment. HCD provided a
“flyover” and general comments on the changes
and met with staff in January 2025. Staff will
return to Council to acknowledge the changes
and recommendations made by HCD and then
submit the code amendments to the Coastal
Commission for final review and approval. Staff
anticipates CCC approval by fall 2025.

7. Finalize and adopt updated Development Impact
Fees and develop a policy for impact fee deferrals
for affordable housing units.

August
2024
Complete The Council adopted updated Development
Impact Fees along with a Deferral Program for
certain qualifying housing projects in August
2024.

MAJOR CITY GOAL FY 2024-25 MID-YEAR IMPLEMENTATION REPORT

HOUSING AND HOMELESSNESS

8. Continue to seek federal and state funds for loans
and grants to fund programs that provide supportive
services to low-income individuals (i.e., CDBG,
PLHA); and to fund infrastructure and assist with
construction of affordable residential projects.

July 2024 In Progress Community Development staff submitted applications for the 2024 CDBG NOFA. Staff will
work with the contracted consultant and HCD
CDBG representatives to assess the impact of
the federal financial assistance pause on current
grants and pending applications.

9. Work with 5Cities Homeless Coalition, County of
San Luis Obispo, and other agencies on securing
funding for ongoing operations of temporary housing
facilities and other homeless facilities and services in Grover Beach.

July 2024 In Progress Community Development staff submitted an application on behalf of the 5Cities Homeless
Coalition (5CHC) as part of the 2024 CDBG
NOFA package. However, with the recent federal
financial assistance pause on current grants and
pending applications, staff will assess the impact
this may have on financial obligations for
previous award years.

10. Continue to provide enforcement for the camping
ordinance and present results to Council on an
annual basis.

July 2024 Complete Enforcement of the camping ordinance continues with a significant decrease in the number of
individuals camping on public open space in the
City. A summary of clean-up activities will
continued be presented to the Council on a
periodic basis.

11. Conduct cleanings and implement access
limitations related to homeless encampments on
public property.

July 2024 Complete Periodic encampment cleanings will continue to be conducted when brought to the City’s
attention.

KEY POLICY/OPERATIONAL ISSUES
• Completing improvements to West Grand Avenue to enable additional housing and mixed-use opportunities along the City’s main commercial corridor.
• Addressing regulatory barriers and navigating complex zoning, land use, and building or fire code regulations that may impede affordable housing development and the establishment of shelter facilities.

MAJOR CITY GOAL FY 2024-25 MID-YEAR IMPLEMENTATION REPORT

HOUSING AND HOMELESSNESS
• Ensuring adequate infrastructure, such as transportation, utilities, and other services, are available to support housing development.
• Promoting equity and inclusion in housing and homelessness initiatives to ensure all residents, including marginalized and vulnerable populations, have access to safe and affordable housing. • Continue to follow State and regional housing and homelessness related policies (including fair housing laws, antidiscrimination regulations, and constitutional protections) to ensure General Plan and Development Code supports development of affordable housing in the community.
• Strengthen relationships with developers, 5Cities Homeless Coalition, and other non-profits to address regional affordable housing and homelessness initiatives.
• Securing adequate resources to support on-going funding of housing and homelessness initiatives, including operation of the temporary shelter facilities at Cabins for Change and the Balay Ko on Barca facilities.

MAJOR CITY GOAL FY 2024-25 MID-YEAR IMPLEMENTATION REPORT

PUBLIC SAFETY

GOAL STATEMENT
Ensure quality police, fire and emergency medical services by providing proper support, including implementation of a new fire services structure and funding, training and leadership development resources to meet service demands and growing challenges in such areas as homelessness, behavioral health, and social justice; and continue to engage with regional agencies, local businesses and the community in these efforts.

STAFF LEAD(S): Jim Munro, Chief of Police; Scott Hallett, Five Cities Fire Chief

TASK DATE STATUS MID-YEAR COMMENTS

1. Continue to work with the University of
California at San Diego (UCSD) and the
California Peace Officers Standards and
Training (POST) to develop and implement a
progressive Health and Wellness Program
for Police Department employees.

June 2024 Complete This work is ongoing and is expected to continue throughout the year. The Police
Department is actively working with UCSD
and POST to improve employee wellness with
current efforts focused on employee mental
wellness.

2. Continue to engage the community and
foster positive relationships with local youth
by hosting and participating in at least 10
local events.

June 2024 Complete This work is ongoing. The Police Department recently secured a $50,000 grant from a
community donor to help fund youth events
such as movie night, the drone pilot academy,
and a drone light show later in the year.

3. Host professional development and training
opportunities for Police Department
employees along with regional partners.

June 2024 Complete The department has hosted several training courses at the Ramona Center this year and
will continue to book future classes that will be
available to department staff and California
agencies.

4. Host a new Citizen’s Police Academy for
Grover Beach residents.

April 2025 In Progress The Citizens Police Academy is planned and scheduled to begin in March. The academy
MAJOR CITY GOAL FY 2024-25 MID-YEAR IMPLEMENTATION REPORT

PUBLIC SAFETY
will be an 8-week program open to all who live
or work in Grover Beach.

5. Complete the Police Department re-branding
of vehicles.

January 2025 Complete The Police Department has received and fully deployed six new black and white Tahoe
Police Patrol Vehicles with the department’s
new design.

6. Implement multi-year agreement with County
of San Luis Obispo for providing fire and
emergency medical service to Oceano
pending action by Local Area Formation
Commission (LAFCO) and implement
temporary service agreement with Oceano
Community Services District prior to LAFCO
action.

July 2024 Complete The agreement between the Five Cities Fire Authority (FCFA) and the County of San Luis
Obispo for Fire Protection and Emergency
Medical Services was approved on June 18,
2024, pending LAFCO approval. Final
Certificate of Completion of the OCSD
Divestiture of such services was recorded on
December 31, 2024, approving LAFCO
Resolution No. 24-08.

7. Conduct recruitment for new firefighter
positions and conduct promotional testing to
fill current vacancies pending agreement with
County of San Luis Obispo on Oceano
service.

September
2024
Complete Five new firefighter recruits completed the
recruit academy on January 30, 2025. The
testing and promotion of two new Captains
and two Acting Captains was completed in
November 2024. Recruitment of Engineers
will be completed by February 2025.

8. Assess and evaluate Fire Prevention and
Code Enforcement services level options
related to Five Cities Fire Authority (FCFA)
service area in preparation for FY 2025-27
budget process.

April 2025 In Progress FCFA has identified the need for a Community Risk Reduction/Fire Prevention
Officer to serve FCFA jurisdictions. A related
request will be submitted during the FY 2025-
27 budget process.

9. Complete Standards of Coverage
assessment of the FCFA response area in
preparation for FY 2025-27 budget process.

April 2025 In Progress FCFA Board approved the proposal submitted by AP Triton to conduct a Community Risk
Assessment / Standard of Cover and
Strategic Plan on July 15th 2024 The study is
MAJOR CITY GOAL FY 2024-25 MID-YEAR IMPLEMENTATION REPORT

PUBLIC SAFETY
in progress with a report expected to be
received by May 2025.

KEY POLICY/OPERATIONAL ISSUES
• Focus on establishing and properly training the newly promoted leadership team within the Police Department. • Need for continued community engagement through the use of social media platforms, public outreach and transparency in the Police Department.
• Continued strong focus on recruitment and retention initiatives within the Police Department. • Importance of revising and updating FCFA job descriptions for each rank to reflect current professional certification tracks, support successional planning, and desired recruitment goals. • Revisions to FCFA deployment models needed based on response time criteria and hazard assessment within the community.
• Implementation of FCFA training plan to incorporate the Tractor Drawn Arial Ladder Truck deployment. • Ensuring that state mandated fire inspection requirements are carried out through use of contract building officials and FCFA personnel.

MAJOR CITY GOAL FY 2024-25 MID-YEAR IMPLEMENTATION REPORT

STREET MAINTENANCE AND COMPLETE STREETS

GOAL STATEMENT
Continue to complete Measure K-14 street improvements on arterials and local streets; create a maintenance plan and related funding for improved streets; pursue opportunities to design and build safer, more pedestrian and bicycle friendly “complete streets” by incorporating where feasible bicycle lanes, sidewalks, streetlights, crosswalks, trees/landscaping and other traffic calming design strategies.

STAFF LEAD(S): Greg Ray, Public Works Director; Erin Wiggin, Capital Projects Manager

TASK DATE STATUS MID-YEAR COMMENTS

1. Complete construction of annual street
maintenance project (CIP 2250-1)
June 2025 Deferred Project is now scheduled for 2027 in the adopted Capital Improvement Program.

2. Complete construction of West Grand Avenue
Streetscape Project from 4th St. to 8th St. (CIP
2287)
January
2025
In Progress Project completion is anticipated by April 2025.

3. Complete construction of Measure K-14 project
on portions of Ramona Avenue, Front Street,
Saratoga Avenue, and North 2nd Street (CIP
2295-16)
June 2024 Complete Project was completed in June 2024

4. Complete design and begin construction of CIP
2295-18 to carry out maintenance work for
previously paved Measure K-14 streets with the
exact streets to be determined.

June 2025 In Progress Project will be bid as a design/build project to streamline bidding process. Construction is
scheduled for Summer 2025.

5. Start construction of CIP 2295-17 after the
sewer upgrade project is complete
June 2025 Deferred Project was delayed due to delay in related sewer project due to reduction in sewer rates.

Council provided staff direction to advance
design of the next planned K-14 project while
MAJOR CITY GOAL FY 2024-25 MID-YEAR IMPLEMENTATION REPORT

STREET MAINTENANCE AND COMPLETE STREETS
waiting for adjustments to sewer rate to allow
CIP 2295-17 to move forward.

KEY POLICY/OPERATIONAL ISSUES
• Continuing to achieve accelerated pace of projects within the city’s relatively small footprint of approximately two square miles without significant inconvenience to residents and with limited field staff available to provide project utility support. • Increased level of construction disruption of West Grand Avenue Streetscape Project to businesses, property owners, and roadway users.
• Continued funding availability for improving major streets given higher General Fund contribution for capital projects and an increase in Local Transportation Funds derived from Gas Taxes though additional funding is still needed given the extent of arterials and major streets that need repair.
• Incorporating sidewalk infill, traffic calming, and other safety enhancements desired with street improvement work. • Need for additional street maintenance work in future years to maintain the City’s streets rehabilitated in recent years • Projected delays in Measure K-14 local street repair projects given delays in related utility work stemming from loss of funding due to potential initiative reducing water and wastewater rate structure.

FY 2024-25 OTHER IMPORTANT COUNCIL GOALS

MID-YEAR IMPLEMENTATION REPORT
BUILDING AND FACILITY IMPROVEMENTS. Support city programs, operations and assets by ensuring that our public facilities, including parks and buildings, are maintained, improved and expanded to meet community needs into the future; strategically develop priorities and funding plans by evaluating deferred maintenance, safety, health, accessibility, energy, and long-term needs.

Key Actions:
• Finalized construction plans for Ramona Park improvements Phases 1 and 2 and received Community Development Block Grant to cover 90% of project funding along with working with the Grover Beach Community Foundation on a community donation program to cover the remaining costs.
• Initiated efforts to acquire additional property for expansion of the City Corporation Yard to allow for adequate storage parking and operational efficiency.

Key Actions:
• Hosted three “Coffee Talk” community engagement events at locations throughout the city along with beginning new “Coffee with Council” events.
• Continued Police Department “Coffee with a Cop” events along with numerous other Policerelated community events and activities. • Assisted Waste Connections in hosting two community meetings to provide information about rate increases for trash services.
• Conducted a Community Priorities Survey and hosted a Community Priorities Forum to allow for input into the Council’s upcoming goal-setting process. • Hosted multiple community events for public input on the City’s Circulation Element update.

WATER SUPPLY AND RESILIENCY. Meet existing and long-term water needs through the Central Coast Blue recycled ground water project and other regional efforts and by continuing water conservation; identify other feasible strategies to ensure long-term water resiliency.

Key Actions:
• Continued to plan for improvements to the City’s water and wastewater systems for operations and maintenance needs along with capital infrastructure projects including sewer and water line upgrades, booster station improvements and water reservoir maintenance. • Continued participation in the Lopez Lake Zone 3 Technical Advisory Committee and the Northern Cities Management Area Technical Advisory Committee to effectively manage the City's surface and groundwater resources.
• Completed process to discontinue the City’s participation in the Central Coast Blue recycled water project due to significant cost overruns while continuing efforts to identify sources of supplemental water supply.

Attachment 3
Community Priorities Survey
Summary of Results
Attachment 4
2024 Grover Beach Community Priorities Survey
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Q1
Which statement best describes you (check all that apply):

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Road conditions and sidewalks.

Q5
Any comments or suggestions?
Respondent skipped this question
#1

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach,
I play (recreate, shop eat, etc.) in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
A more people centric staff and government that seeks out broad community involvement and clearly communicates teh vision and direction for the city.

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Complete streets and sidewalks
Q5
Any comments or suggestions?
Find better ways to engage the senior citizen and Hispanic community is decision making. They are not as connected via social media.
#2

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Safety on roadways, speeding in residential neighborhoods and fixing of city streets Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Traffic/ public safety should be number one
Q5
Any comments or suggestions?
More traffic enforcement is much needed, the amount of cars speeding through residential areas and running stop signs. It makes it hard to be out and active when you are afraid of the constant reckless drivers in the town. #3

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Community Character/Vibe
Q3
What one thing would improve Grover Beach?
Traffic on Oak Park and Saratoga is a mess,
Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Traffic
Q5
Any comments or suggestions?
Respondent skipped this question
#4

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Letting Council Members easily put items on the agenda.

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Infrastructure
Q5
Any comments or suggestions?
Don't let the tiny minority influence as a majority
#5

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach? Many parks
Other (please specify):

Q3
What one thing would improve Grover Beach?
Better roads and safer bike lanes.

Q4
What should the top priority be for the City of Grover
Beach in the next 2-3 years?
Respondent skipped this question
Q5
Any comments or suggestions?
Respondent skipped this question
#6

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Less high rises and torn up streets for months on Grand Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Retaining small town community feel
Q5
Any comments or suggestions?
Less construction of high rises that do not fit our wonderful community’s essence. Provide homes that keep our small town feel for current residents not very rich imports.
#7

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
New city leadership.

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Helping struggling families.

Q5
Any comments or suggestions?
Cdbg grants for housing.
#8

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Q1
Which statement best describes you (check all that apply):

Other (please specify):

Own a vacation home in GB
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Relocating industrial businesses that border 101 and 4th street. Takes away from the beautiful ocean views.

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Restaurants, shopping. Most of Grand street needs updating Q5
Any comments or suggestions?
If GB could improve overall appearance to store fronts I think they might have better chance at bringing in better restaurants, and retail. Which will bring in revenue for the community
#9

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Q1
Which statement best describes you (check all that apply):

I play (recreate, shop eat, etc.) in Grover Beach,
Other (please specify):
6 family members live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Consistent sidewalks in South Grover.

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Continue to improve Grand Avenue.

Q5
Any comments or suggestions?
We love the family-friendly events at Ramona Park. More food and drink options right near the beach, please. Thank you! #10

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
People serving on the City Council that tell City Management what to do instead of being told what is going to happen.

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Prepare to decrease statff with the wind-down of Meaure K-14 and other one-time Capital Improvement Projects.

Q5
Any comments or suggestions?
Not a fan of the City Manager. Ditto City Clerk.
#11

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
STOP PERMITTING 3 + HIGH HOMES,APARTMWNTS, CONDO'S
Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? FINISH WHAT YOU STARTED AND STOP!!!
Q5
Any comments or suggestions?

YOU GET THE PICTURE
#12

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Better use of the Ramona Gardens Park.

More Year-Round events.

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years?

1. Continue to push for revitalization in the 4th -10th streets business. Work to get a vibrant core at 4th and Grand. More restaurants and bars that will attract people to this pedestrian friendly area. 2. Continue to work on the streets. 3. Continue to address the homeless population. Ideally, get them housed so that they are not on the streets. The cost of homelessness is much great when they are not housed.

Q5
Any comments or suggestions?
Keep up the great work. Progress can be a bit painful, but you are all on the right path forward. #13

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Route a bus up N 4th St for a shorter connection to the 10 RTA. A lot of GB residents commute to work in SLO. This would make it much easier to drive less.

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Secure dedicated funding for sewer repairs and water resilence.

Q5
Any comments or suggestions?
Identify and encourage development of another location for income-restricted apartments/condos like Cleaver & Clark Commons.

Migrate from Twitter to Bluesky. Support AB835 and single-staircase building code reform. I think it would be cool if a Chumash Heritage and Marine Sanctuary Center got built in at 55 W. Grand instead of that long-suffering lodge project. #14

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Fix the residential streets that are full of potholes. Especially on the south side.monitor the illegal furniture dumping in the neighborhoods so we don't have to call you when you ignore the eyesores.

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Fix the streets
Q5
Any comments or suggestions?
Fix the streets
#15

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Sidewalks and streets
Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Put in more sidewalks
Q5
Any comments or suggestions?
Stop waiting for people to pay for their sidewalks. This approach limits GB’s offerings to elderly and handicapped pedestrians #16

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Q1
Which statement best describes you (check all that apply):

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Cleanliness, safety, water, and stop the fireworks in the neighborhood.

Q5
Any comments or suggestions?
Continuing to revitalize Grand Ave as our Main street. Extend palm trees to Oak Park and find a space to create a cultural hub. More public art, a nice entrance at the beach, maybe host a weekly farmers market with music. #17

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
No more buildings over 3 stories!
Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Rewrite building codes
Q5
Any comments or suggestions?
Start listening to the people who live here and stop being led by contractors, special interests and the almighty dollar #18

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
To have followed the Visioning Workshops advice to have an Open Square at the entrance to the city where people can walk, meet and get to the beach … instead you put the lowest paying tax base in a space where hotels should be, then you put hotels in estuary by freeway ?!????? Why the zero setbacks?!??? Look horrifying, greedy and not well-planned out or thought out at all !!!!! You ruined this town by changing everything dramatically during COVID when you should have put a moratorium on any big or significant changes like heights and massing until your citizens could have been involved …. Huge miscalculation and inconsiderable changes to OUR CITY !!!!
Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? PAVE ALL THE STREETS like has been promised year after year after year by budgeting at least $1 million-plus a year !!!!!! City management needs to take pay cuts unless and until $1 million going to residential street repairs - dereliction of duty to ingratiate themselves over the dire needs of the citizens !!!! Inexcusable behavior for true representation of taxpayers!!!! Q5
Any comments or suggestions?
Rearrange staff, “assistants” and “contractors” to be more in line with a city of this size- making other people rich and benefactors of our tax dollars is NOT REPRESENTING THE TAXPAYERS !!!!!! Where are our true leaders not sold out to the building and development community??????? Build build build at all costs is NOT a good business model for a town of 13,000 !!! #19

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach,
I play (recreate, shop eat, etc.) in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Stop making things pretty for tourists. (Beach entrance and those few blocks) Clean up the trash at the Oak Park freeway exit. That’s the way most of us come home from work and it’s always filled with trash on both sides. When I call Grover Beach they blame Pismo and Pismo blames Grover. So why don’t you to work together and make that a nice exit for those of us who don’t work here in Grover to enjoy coming home.

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Can you do something about charging higher fees of anything for all the people who live in Bakersfield and only come to their house here once a month or a few times a year? I’m tired of hearing friends looking for places to rent but yet they’re at least six houses in my one block radius that are truly devoted to people who were only here Two days a week maybe at the most a month and they live in the valley. Maybe you would have more money of taxes of those people eating out and shopping, etc. if it was truly filled with somebody who lived here every day.Focus on making the rest of the grand Street really nice like why aren’t there pretty blue waves in the sidewalk for locals? I’m tired of the city only focusing tourists. How about more activities for teens and those becoming young adults.

Arroyo grand city really says nice things about our high school kids, but Grover doesn’t even mention them. How about all the young people still living here and going to our local community colleges.

Q5
Any comments or suggestions?
I thought having Airbnb‘s was forbidden in Grover Beach, but there’s so many people who have them here. Why isn’t the city doing anything about this? All you have to do is look up on Airbnb and see them all and start going around giving them fines, etc.. #20

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Patrol more make your presence known
Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Safety
Q5
Any comments or suggestions?
Respondent skipped this question
#21

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach,
I work in Grover Beach,
I play (recreate, shop eat, etc.) in Grover Beach,
Other (please specify):

Born and raised here
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Make the area near the beach on ramp more of a hang out place, it is so dull and boring. A dirt lot right in front of our beach, and one restaurant. It can be more interesting and inviting than that.

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Finish paving the streets and sidewalks.

Q5
Any comments or suggestions?
A bike path near the beach or hwy 1 connecting us from Pismo to Oceano would be awesome, something similar to the Bob Jones Trail. Safe bike riding is most important to me!
#22

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Traffic patterns
Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? To make sure our community properly plans traffic and street patterns for new growth.

Q5
Any comments or suggestions?
A stop sign or light on 4th street near Atlantic City is a PLEASE for all residents trying to enter and exit 4th street from surrounding neighborhoods. With increase traffic from all the new construction projects on 4th and Grand Ave this will be an even greater concern for safety.
#23

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Better control of parking. Cars parked on the corner of streets. Cars parked too close to stop signs making it dangerous to see the intersection. Paint some curbs red.

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Keep the new Mayor for as long as possible!
Q5
Any comments or suggestions?
Respondent skipped this question
#24

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach? Both character and Location Other (please specify):

Q3
What one thing would improve Grover Beach?
Enhanced Communication between residents and City
Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Water sustainability
Q5
Any comments or suggestions?
New Council should review all alternatives. Some may be painful. #25

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Water
Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Homeless. mom and Pop stores.

Q5
Any comments or suggestions?
These next couple years, gonna be a lot of confusion if sum how we can get through it all working together #26

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Listen to the people-not pockets.

Research & follow the laws.

New
Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Streets, utilities. wifi
Q5
Any comments or suggestions?
Why do we have building codes?
Then why do we have larger than 3 stories condos going up? Rules not being followed! #27

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach,
I work in Grover Beach,
I play (recreate, shop eat, etc.) in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
I’m wondering if there is a such thing as providing the community with workshops that would help build up and improve the culture of division with certain people and groups. Not sure if possible but just an idea.

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? That’s a great question. Anything that has to do with people and helping human beings would be my top priority.

Q5
Any comments or suggestions?
Thank you to the leadership of Matt Bronson and his entire team/staff for providing a strong leadership foundation for the City to build on.
#28

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Greater variety of restaurants. Protected bike lanes.

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Attract a larger variety of restaurants and events.

Q5
Any comments or suggestions?
Respondent skipped this question
#29

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Protected bicycle lanes
Q4
What should the top priority be for the City of Grover
Beach in the next 2-3 years?
Respondent skipped this question
Q5
Any comments or suggestions?
Respondent skipped this question
#30

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Stop trying to make us an upscale Bay Area type community.

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? The. Citizens. Stop raising rates unnessessarily.

Q5
Any comments or suggestions?
Listen to your citizens. When the Prop 218 hearing was held, you ignored the citizens. #31

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach,
I work in Grover Beach,
I play (recreate, shop eat, etc.) in Grover Beach
Q2
What do you like most about Grover Beach?
Community Events and Activities
Q3
What one thing would improve Grover Beach?

STREET LIGHTS
Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years?

STREET LIGHTS
Q5
Any comments or suggestions?

STREET LIGHTS
#32

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Invite Debbie Peterson and her ilk to leave town.

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Attracting retail and restaurants.

Q5
Any comments or suggestions?
Jimmy D’s Restaurant is a great example of the type of successful and welcome restaurant. Attract retail shopping that isn’t another thrift store.
#33

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach? The tourists havn’t completely discovered it yet Other (please specify):

Q3
What one thing would improve Grover Beach?
Asphalt/road on neighborhood roads need to be redone.

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Beautification to bring in younger professionals. Basically making Grover more appealing to residents. Also, address the very problematic run down houses that are nuisances and fire hazards to our community ie: the hoarding houses on n. 2nd street between brighton and newport
Q5
Any comments or suggestions?
Fourth street is looking great. We need more retail (good retail) right there. Its being made to be walkable, lets have places people actually want to go to. Spoontrade is great, but mongos/ribline and the whole sh #79

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach? Tourists havnt discovered it too much Other (please specify):

Q3
What one thing would improve Grover Beach?
Asphalt in residential areas
Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Beautification to draw in younger professionals
Q5
Any comments or suggestions?
There are houses throughout grover that the city needs to force cleanup on. They are an eyesore, but more importantly a safety issue and fire hazard. Its not right that the other community members are subjected to the nuisance, and danger that these type of residences present. ie: the houses on n. 2nd street between Brighton and Newport. THESE SHOULD BE A HUGE PRIORITY. The city needs to address these issues before something tragic happens. #80

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Q1
Which statement best describes you (check all that apply):

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? To keep the city safe from gangs and drug dealers
Q5
Any comments or suggestions?
We just moved here from Visalia and I am so happy to belong to a good community and city! #81

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
A stop sign on Atlantic City and 4th. It’s very dangerous to turn onto 4th with all of the traffic on 4th. This will likely worsen once the construction on 4th and Grand is complete.

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Ensure water supply
Q5
Any comments or suggestions?
Don’t grow for the sake of growth. Make sure the growth is smart and sustainable. #82

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Reliable public transportation
Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Recreation
Q5
Any comments or suggestions?
Respondent skipped this question
#83

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach,
I play (recreate, shop eat, etc.) in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Affordable housing
Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Affordable housing
Q5
Any comments or suggestions?
Incentives for first-time home buyers within city limits? #84

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach
Q2
What do you like most about Grover Beach?
Coastal Location/Environment
Q3
What one thing would improve Grover Beach?
Code enforcement of all properties b
Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Budget/economy/property maintenance (residential) trashy/weeds. Enforcement Q5
Any comments or suggestions?
Respondent skipped this question
#85

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Q1
Which statement best describes you (check all that apply):

I live in Grover Beach,
I play (recreate, shop eat, etc.) in Grover Beach
Q2
What do you like most about Grover Beach?
Community Events and Activities
Q3
What one thing would improve Grover Beach?
Sidewalks and street improvements.

Q4
What should the top priority be for the City of Grover Beach in the next 2-3 years? Sidewalk and street maintenance. Then public safety.

Q5
Any comments or suggestions?
GB needs to offer something the other 5 Cities does not.

Take out the eucalyptus trees where the failed water project was. Put in a venue for artist retreats, painting, macrame, sewing, quilting, music, coastal crafts etc. a safe place to learn. Ask the local paint club, California Poppies Decorative Arts, a quilt club, dance company,, CalPoly, etc. to host events for locals and to draw out of town dollars.

Provide space, tables and chairs, rules of conduct and guidelines. Require insurance, no alcohol. #86

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Community Priorities Forum Summary
January 28, 2025
Introduction
The City held a Community Priorities Forum on Wednesday, January 28 at the Ramona Garden Park Center. The Forum began at 6:00 p.m. and concluded at 8:00 p.m. The purpose of the Forum was twofold: (1) to provide community members with an opportunity to share their thoughts regarding Grover Beach's most important community priorities over the next two years; and (2) provide this information to the City Council for their information prior to nominating candidate goals for consideration at the March 3, 2025 Goal Setting Workshop. 25 people attended the forum and were engaged in the process and small table discussions. Staff received some informal feedback from participants, which shall be summarized below, after a description of the process.

Forum Process
The process worked as follows:

1. The forum was facilitated by outside consultant Rick Haydon. Mr. Haydon is a former City Manager of Santa Maria who lives in the Five Cities area and provides consulting assistance to cities. Attendees were seated at round tables to facilitate discussion.

2. Mayor Dee welcomed and thanked the participants for attending.

3. City Manager Matthew Bronson and Assistant City Manager Kristin Eriksson provided a brief Forum overview, including how the Forum fits into the overall budget and goalsetting process, as well as a summary of current priorities, City's financial standing and the results of a prior community survey.

4. Attendees were then given a few minutes to think about their priorities and to jot down three to five suggestions for high priority city goals. At each table, participants then took turns expressing their goals.

5. Participants at each table were then asked to vote on the three to five highest priorities from their comprehensive table group list. Each table then took turns reporting out to the full group.

6. Staff prepared a list of the highest priority items, consolidating similar goals generated by the table groups. 11 final proposed goals emerged and were posted in the room.

7. After reviewing the consolidated ballot with the entire group, the participants voted for their top three goals using three adhesive dots each. The results of this process yielded the following results:

Attachment 6
Top Three Priorities

1. Community Engagement, Communication and Transparency – 16 votes

2. Study and Plan for a Sustainable Water Supply - 14 votes

3. Tighten City Spending and Forensic Audit - 12 votes
Other Priority Ideas

1. Street and Sidewalk Maintenance – 7 votes

2. Economic Development & Business Attraction – 6 votes

3. Continuation of Homelessness Work – 3 votes

4. Ensure Housing for Locals & Prevention of Multi-story Development – 3 votes

5. Code Enforcement – 2 votes

6. Parking and Traffic Safety – 1 vote

7. Public Safety (FCFA, Police needs) – 1 vote

8. Prorate Business Fees Mid-year – 1 vote
Priority Areas Identified by City Staff
• City beautification and community events
• Community engagement opportunities
• Facility improvements (Police Station, City Hall, Corporation Yard, Community Center) • Infrastructure improvements (Circulation, Water, Sewer) • Microenterprise/small business loans for façade and building improvements • Staffing additions/development/retention
• Water resiliency study
Attachment 7

Grover Beach City CouncilFebruary 24, 2025

Grover Beach City Council
February 24, 2025