WEST GRAND AVENUE
BUSINESS GRANT
AWARD RECIPIENTS
GROVERBEACH.ORG
Matthew Bronson, City Manager
Background
GROVERBEACH.ORG
• On January 27, Council established one-time grant program for businesses related to West Grand Avenue streetscape project • Council desire to help businesses within and near construction zone experiencing loss of sales during construction time
• Previous business support programs included Buy Local gift card program, Business Bingo, and Shop and Win event
• Public funding for business support must be strictly limited with clearly defined and specific public purpose to avoid broader precedents • Extraordinary nature of this project and prolonged effects created this public purpose
Program Overview
GROVERBEACH.ORG
• City worked with Chamber to coordinate,
promote, and administer program
• Online application with examples of
financial hardships
• Open to any business within one block of
project area (Highway 1 to 10th Street)
with priority for public-facing businesses
• Maximum grant amount of $2,000 with
$60,000 in total funding
Application Process
GROVERBEACH.ORG
• Application period opened February 14 and closed March 7 • Promoted through Chamber’s and City’s social media platforms and websites along with flyers to businesses in affected area • Applicants asked to provide documented examples of financial hardships as primary criteria for determining grant awards
• 56 applications received with review by City-Chamber review committee:
• Council Member Jules Tuggle
• Chamber CEO Jeff Chambers
• Chamber Board Member and Business Owner: Peggy Hoobery • Grover Beach Residents Heidi Boatman and Stacy Salame • Staff assisted with information on project scope and construction activity Recommended Recipients
GROVERBEACH.ORG
• Public-facing businesses prioritized particularly those most affected by construction impacts • Also businesses with other demonstrated financial
hardships related to construction
• Recommendation for 18 applicants to receive
$2,000 in grant funding with 16 applicants to
receive $1,500
• $2,000 awarded to businesses most directly
affected by actual construction activity while
$1,500 awarded to businesses primarily impacted
by reduction in customer traffic
• Checks out by April 30 with reporting by June 30
Recommendation
GROVERBEACH.ORG
Adopt a resolution approving the list of recipients recommended for the West Grand Avenue business grant program and direct staff to disperse funds to recipients by April 30, 2025 Questions?
West Grand Avenue Business Grant
Award Recipients
GROVERBEACH.ORG
Recommended Recipients
GROVERBEACH.ORG
Recommended Recipients
GROVERBEACH.ORG