City of Grover Beach
Community Survey
Results Presentation
November 2025
Opinion Research on
Elections and Public Policy
PROBOLSKY RESEARCH
23 Corporate Plaza Suite 150 Newport Beach CA 92660
Newport Beach
(949) 855-6400
San Francisco
(415) 870-8150
Washington DC
(202) 559-0270
1 City of Grover Beach – 2025 Community Survey
Survey Methodology*
Survey Details
Mode Phone (landline and mobile)
Online (email and text to web)
Language English and Spanish
Length 15 minutes
Target
Respondents
City of Grover Beach voters
Survey Fielding October 15 - 29, 2025
Margin of Error +/-5%
Survey
Participants
400
Sample
Our sample was developed from the voter files originally compiled by the San Luis Obispo County Clerk-Recorder
and consumer data. We matched the demographics of City
of Grover Beach voters.
Data Collection Explained
Interviews were conducted with live interviewers by phone (38%) and online survey methods (62%). Phone
participants were interviewed through landline (21%) and mobile (79%) calls. Online participants were invited by email (44%) and text message (56%) to access the survey by computer, tablet, or smart phone.
Respondents in all modes chose their preferred language, English (92%) and Spanish (8%).
Security measures precluded individuals from completing the survey more than once.
Probolsky Research is a Latina- and woman-owned market and opinion research firm with corporate, election, government, and non-profit clients. *Due to rounding, totals shown on charts may not add up to 100% 2 Traffic/Roads/Infrastructure + Development are
the top-of-mind issues in Grover Beach
Question 1: In your own words, what do you feel is the most important issue facing Grover Beach today? [OPEN-ENDED RESPONSE]
20.5%
20.0%
14.0%
8.5%
7.3%
6.5%
5.3%
4.5%
3.8%
2.3%
1.5%
0.8%
0.8%
0.8%
2.5%
0.5%
0.8%
Transportation/Traffic/Roads/Infrastructure
Overpopulation/Controlling growth/Development
Housing affordability
Water/Drought
Inflation/High cost of living
Government
Jobs/Economy
Public safety/Drugs/Crime
Homelessness
Taxes
Moral issues
Environmental issues
Education/Schools/Higher education
Immigration/Illegal immigration
Other
Nothing/No issues
Unsure
3 70% say the overall quality of life in Grover Beach
has gotten better or stayed the same
Question 3: How would you rate the overall quality of life in Grover Beach within the past 5 years?
37.8%
31.8%
26.8%
3.8%
Better Staying about the same Worse Unsure
69.6%
34.3%
40.8%
34.8%
37.8%
18.3%
25.0%
18.0% 26.8%
44.5%
31.8%
2019 2021 2023 2025
Better
Worse
Stayed the same
22.2%
35.6%
4 87% say they are proud to be a resident of Grover
Beach
Question 4: Agree or disagree: I am proud to be a resident of Grover Beach.
86.5%
9.0%
4.5%
Agree Disagree Unsure
5 74% are satisfied with the services provided by the
City of Grover Beach
Question 5: In general, are you satisfied or dissatisfied with the services provided by the City of Grover Beach?
74.3%
21.3%
4.5%
Satisfied Unsatisfied Unsure
60.7% 64.5%
72.0% 75.0% 74.3%
32.5%
26.8% 23.0% 21.8% 21.3%
3.3% 4.5%
2017 2019 2021 2023 2025
Satisfied
Unsatisfied
Unsure
6.7% 8.7%
5.0%
6 Among those dissatisfied with the services provided by the City of Grover Beach, many cited
infrastructure/roads
Question 6: Why are you unsatisfied with the services provided by the City of Grover Beach? [IF ANSWERED ‘UNSATISFIED’ TO Q5]
[OPEN-ENDED RESPONSE]
21.2%
14.1%
11.8%
11.8%
10.6%
8.2%
4.7%
3.5%
3.5%
9.4%
1.2%
Neglect of existing infrastructure/Services (streets etc.) Overdevelopment of new infrastructure
Lack of affordability (utilities/rates)
Public safety/Social oversight
Failure to represent/Ignores citizens
Billing/Customer service issues
Mismanagement of funds
City services prioritize developers/Wealthier groups
General dissatisfaction/Everything
Other
Unsure
74.3%
21.3%
4.5%
Q5
7 50% have a favorable opinion of Grover Beach’s
management of tax dollars and public funds
Question 7: Do you have a favorable or unfavorable opinion of the job the City of Grover Beach is doing to effectively manage and spend taxpayer dollars and public funds?
49.5%
40.8%
9.8%
Favorable Unfavorable Unsure
53.6%
54.3%
49.5%
25.2% 32.5%
40.8%
21.1% 13.3%
2021 2023 2025
Favorable
Unfavorable
Unsure 9.8%
8 65% say repairing and maintain city streets and
repairing potholes is personally important to them
Question 14: Now we have a list of services provided by the City of Grover Beach, please indicate which services are very important to you personally. Select all that apply.
65.0%
61.5%
59.0%
55.8%
42.5%
41.5%
39.0%
37.0%
31.5%
31.0%
27.5%
26.0%
25.5%
24.8%
22.0%
13.0%
7.8%
0.8%
65.8%
45.5%
53.5%
50.3%
41.0%
55.0%
51.8%
48.0%
35.0%
32.5%
36.0%
34.5%
27.5%
32.3%
24.0%
23.0%
4.8%
0.8%
Repairing and maintaining city streets and repairing potholes Rapidly responding to 911 emergency calls
Maintaining fire and emergency medical services
Maintaining police patrols and crime prevention services Maintaining city parks
Repairing and maintaining sidewalks
Maintaining economic development programs to encourage businesses to locate/Stay in grover beach Providing affordable and work force housing
Maintaining recreation programs and facilities for seniors, adults, teens, and youth Enforcing city codes to ensure that private property is being properly used and maintained Adding controlled intersections and crosswalks
Reducing traffic speed on city streets
Providing community events
Maintaining trails and bike lanes
Creating new park and recreation facilities
Adding bike lanes
Other
Unsure
2025
2023
9 51% say they are personally satisfied with the rapid
response to 911 emergency calls
Question 15: Thinking of the same list of services provided by the City of Grover Beach, please indicate which services are you are personally satisfied with. Select all that apply.
50.5%
41.0%
40.0%
36.0%
34.5%
25.3%
24.3%
19.3%
15.5%
14.5%
14.3%
13.5%
13.3%
12.8%
12.8%
12.5%
2.0%
5.8%
1.0%
42.8%
39.8%
38.0%
36.3%
44.8%
25.3%
28.0%
23.0%
24.0%
24.3%
24.3%
19.3%
22.5%
25.3%
21.0%
18.5%
3.8%
5.3%
3.3%
Rapidly responding to 911 emergency calls
Maintaining fire and emergency medical services
Provides festivals and community events
Maintaining police patrols and crime prevention services Maintaining city parks
Maintaining recreation programs and facilities
Repairing and maintaining city streets and repairing potholes Creating new park and recreation facilities
Enforcing city codes to ensure that private property is being properly used and maintained Maintaining trails and bike lanes
Reducing traffic speed on city streets
Adding controlled intersections and crosswalks
Repairing and maintaining sidewalks
Maintaining economic development programs to encourage businesses to locate/Stay in grover… Providing affordable and work force housing
Adding bike lanes
Other
None of these
Unsure
2025
2023
10 Repairing and maintaining City streets is high in
importance but low in satisfaction
Repairing and maintaining city
streets and repairing potholes
Rapidly responding to 911
emergency calls
Maintaining fire and emergency
medical services
Maintaining police patrols and
crime prevention services
Maintaining city parks Repairing and maintaining sidewalks Maintaining economic development programs to
encourage businesses to locate/Stay in grover beach
Providing affordable and work force housing
Maintaining recreation programs and facilities
for seniors, adults, teens, and youth
Enforcing city codes to
ensure that private property
is being properly used and
maintained
Adding controlled intersections and crosswalks
Reducing traffic speed on city streets
Providing community events
Maintaining trails and bike lanes
Creating new park and
recreation facilities
15%
25%
35%
45%
55%
65%
10% 20% 30% 40% 50% 60% Important to me personally
Satisfaction level
11 Better governance and road/street repairs are the top suggestions on how the City can improve services
Question 16: Thinking about the City services you were unsatisfied with, do you have any suggestions on how the City can improve those services? [OPEN-ENDED RESPONSE]
13.3%
12.8%
7.5%
7.3%
7.0%
6.3%
6.0%
5.5%
3.8%
2.8%
2.0%
1.5%
1.3%
0.8%
0.8%
3.8%
15.3%
2.8%
Better governance
Road/Street repairs
Better budgeting
Traffic control (adding lights/signage)
Re-evaluate priorities/Focus on specific priorities
Better enforcement/Regulation of city violations
Limiting growth and development
Improving/Maintaining city infrastructure/Buildings
More housing/Homeless services
Reduce costs of goods and services
Protect and incentivize businesses
Address/Manage tourism
Improve/Increase public transit
Prevent illegal fireworks
City manager needs improvement
Other
Nothing/No
Unsure
12 90% rate the City’s efforts to ensure public safety
as good or fair
Question 17: How would you rate the City’s efforts to ensure public safety and community service?
60.3%
29.8%
7.0%
3.0%
Good Fair Poor Unsure
90.1%
13 68% rate the City’s efforts to foster economic
development and housing as good or fair
Question 18: How would you rate the City’s efforts on economic development and housing?
28.5%
39.5%
27.0%
5.0%
Good Fair Poor Unsure
68%
14 78% rate the City’s efforts in maintaining
community infrastructure as good or fair
Question 19: How would you rate the City’s efforts in maintaining community infrastructure?
37.3% 40.5%
18.5%
3.8%
Good Fair Poor Unsure
77.8%
15 62% rate the City’s efforts in financial and
organizational sustainability
Question 20: How would you rate the City’s efforts in financial and organizational sustainability?
22.3%
39.8%
23.0%
15.0%
Good Fair Poor Unsure
62.1%
16 76% rate the City’s efforts in maintaining water and sewer infrastructure and needed resources as good or fair
Question 21: How would you rate the City’s efforts in maintaining water and sewer infrastructure and needed resources?
36.5% 39.8%
19.5%
4.3%
Good Fair Poor Unsure
76.3%
17 73% rate the City’s efforts in rebuilding community
trust, community engagement, and civility in
public discourse as good or fair
Question 22: How would you rate the City’s efforts in rebuilding community trust, community engagement, and civility in public discourse?
34.8% 38.0%
20.5%
6.8%
Good Fair Poor Unsure
72.8%
18 50% say there is too much development in Grover
Beach
Question 23: Thinking about new development occurring in Grover Beach, would you say that there is too much, too little, or is the amount of development in Grover Beach just about right?
49.8%
33.3%
13.3%
3.8%
Too much Just about right Too little Unsure
19 Question 23: Thinking about new development occurring in Grover Beach, would you say that there is too much, too little, or is the amount of development in Grover Beach just about right?
53.0%
47.0%
31.8%
39.3%
41.7%
60.4%
55.8%
36.8%
53.0%
50.0%
36.4%
63.3%
48.1%
50.0%
52.0%
58.3%
45.9%
49.2%
43.8%
31.4%
34.9%
47.7%
39.3%
31.7%
29.2%
29.5%
44.8%
30.7%
37.5%
18.2%
26.7%
34.4%
33.6%
29.3%
30.6%
41.0%
36.9%
30.1%
2.2%
5.1%
2.3%
3.3%
6.7%
6.2%
2.3%
4.2%
9.1%
3.3%
5.6%
3.0%
2.7%
2.8%
4.1%
2.3%
4.1%
13.5%
13.0%
18.2%
18.0%
20.0%
10.4%
8.5%
16.1%
12.1%
12.5%
36.4%
6.7%
11.9%
13.4%
16.0%
8.3%
9.0%
11.5%
21.9%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Under $35,000
$35,000 - $79,999
$80,000 - $149,999
$150,000+
Too much
Just about right
Unsure
Too little
Results by gender, age, ethnicity, party preference,
and household income
18.3%
38.8% 38.3%
4.8%
Too much Just about right Too little Unsure
20 77% say the amount of single-family homes is
either just about right or too little in Grover Beach
Question 24: Thinking specifically about the development of single-family homes in Grover Beach, would you say that there is too much, too little, or is the amount of single-family home development in Grover Beach just about right?
77.1%
21 58% say there is too much development of
apartments and condos in Grover Beach
Question 25: Thinking specifically about the development of apartments and condos in Grover Beach, would you say that there is too much, too little, or is the amount of apartment and condo development in Grover Beach just about right?
57.8%
26.8%
13.5%
2.0%
Too much Just about right Too little Unsure
22 62% say the development of commercial buildings is
either just about right or too little in Grover Beach
Question 26: Thinking specifically about the development of commercial buildings in Grover Beach, would you say that there is too much, too little, or is the amount of commercial development in Grover Beach just about right?
30.8%
42.0%
19.8%
7.5%
Too much Just about right Too little Unsure
61.8%
23 Initial sales tax: 49% would vote no
Question 27: Shall the City of Grover Beach measure to enhance essential public safety facilities including: rapid response to 911 emergency calls ; fire and emergency medical services; neighborhood police patrols and crime prevention services; maintain and upgrade City facilities; youth violence prevention and gang intervention programs; by enacting a .5% sales tax increase, providing an estimated $1,400,000 annually, until repealed by voters, with independent citizens' oversight, regular audits, that cannot be taken by the State, and all funds spent locally, until ended by voters be adopted? If the election were held today, would you vote yes or no on this measure?
37.3%
48.5%
14.3%
Vote yes Vote no Unsure
24 Among those who would voted yes on the sales tax
measure, many cite crime/safety concerns
Question 28: Why would you vote yes, for the measure?
[IF ANSWERED ‘VOTE YES’ TO Q27]
[OPEN-ENDED RESPONSE]
28.9%
20.1%
16.1%
10.7%
10.1%
6.7%
2.0%
3.4%
2.0%
Keeps community safe/Reduces crime
General support/Everything
Approves tax method used to gain funds
Need the funds/Revenue
Funds/Improves emergency services/Facilities
Supports/Funds local programs/Resources
Includes audits
Other
Unsure
37.3%
48.5%
14.3%
Q27
25 Among those who voted no on the sales tax
measure, many cite too many taxes
Question 29: Why would you vote no, against the measure? [IF ANSWERED ‘VOTE NO’ TO Q27]
[OPEN-ENDED RESPONSE]
35.6%
19.1%
13.9%
13.4%
5.2%
2.6%
2.1%
7.2%
1.0%
Against tax increase/Already taxed enough
Don’t trust city with managing finances/Unfair deals
Affordability issues
Measure not needed/Won't work (services adequate)
Prioritize spending on other issues
Against funding police services/Dislikes cops
Need more research/Information
Other
Unsure
37.3%
48.5%
14.3%
Q27
26 Initial parcel tax vote: 52% vote no
Question 30: Shall the City of Grover Beach measure to enhance essential public safety facilities including: rapid response to 911 emergency calls; fire and emergency medical services; neighborhood police patrols and crime prevention services; maintain and upgrade City facilities; youth violence prevention and gang intervention programs; be levied annually until repealed at a rate of up to $192.31 per year for residential parcels, with annual inflation adjustments, senior exemptions, independent citizen oversight, and continuing $1,000,000 in annual funding that cannot be taken by the State, and all funds spent locally, until ended by voters be adopted?
32.0%
51.8%
16.3%
Vote yes Vote no Unsure
27 Among those who would vote yes on the parcel tax measure, some cite increased safety/emergency services and
improvements/upgrades
Question 31: Why would you vote yes, for the measure?
[IF ANSWERED ‘VOTE YES’ TO Q30]
[OPEN-ENDED RESPONSE]
32.0%
17.2%
13.3%
11.7%
10.2%
7.0%
4.7%
3.1%
0.8%
Safety/Crime prevention
Important/Emergency services
Beneficial/General support
Affordable tax for city services
Improvements to city services
Necessary measure
Citizen oversight/Transparency
Other
Unsure
32.0%
51.8%
16.3%
Q30
31.4%
19.8%
16.9%
13.5%
8.7%
3.4%
1.0%
4.8%
0.5%
Prevent tax hikes
Financial burden
Mismanagement of funding/Taxpayer money
Unnecessary/Adequate measures already in place
Lack of results
Issue with ballot measure/Unclear
Leads to increase in rent
Other
Unsure
28 Among those who would vote no on the parcel tax
measure, many cite preventing a tax hike
Question 32: Why would you vote no, against the measure? [IF ANSWERED ‘VOTE NO’ TO Q30]
[OPEN-ENDED RESPONSE]
32.0%
51.8%
16.3%
Q30
29 Demographics
30 Gender Age Group Ethnicity
Party Preference Household Income Education
Respondent demographics by gender, age group, ethnicity, years of residency, council district, household income, and education level
46.3%
53.8%
Male
Female
11.0%
15.3%
15.0%
26.5%
32.3%
18-29
30-39
40-49
50-64
65+
21.8%
66.0%
2.0%
2.8%
5.3%
2.3%
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific islander
Other
Prefer not to answer
9.0%
30.5%
32.5%
18.3%
9.8%
Under $35,000
$35,000 - $79,999
$80,000 - $149,999
$150,000+
Prefer not to answer
43.4%
36.3%
20.3%
Democratic
Republican
No Party Preference
5.5%
21.8%
9.8%
33.5%
23.3%
3.3%
3.0%
High school
Some college
Associate degree
Bachelor's degree
Master's degree
Doctoral degree
Prefer not to answer
26.00%
27.50%
21.25%
25.25%
City Council
District 1
City Council
District 2
City Council
District 3
City Council
District 4
9.5%
18.3%
12.8%
11.0%
15.3%
10.5%
20.8%
2.0%
0-4 years
5-9 years
10-14 years
15-19 years
20-24 years
25-29 years
30+ years
Prefer not to answer
31 Years of Residency Children in Home Home Type
Council District Survey Mode Survey Language
Respondent demographics by gender, age group, ethnicity, years of residency, voting ward, household income, and education level
23.0%
74.3%
2.8%
Children in home
No children in home
Prefer not to answer
63.8%
29.8%
4.0%
Own home
Rent home
Other
92.0%
8.0%
English
Spanish
38.25%
8.00%
30.25%
61.75%
34.75%
27.00%
Phone
[NET]
Landline
Mobile
Online
[NET]
Text
Email
Questions?
Adam Probolsky, President
O: 949-855-6400 | M: 949-697-6726
E: [email protected]
Joshua Emeneger, Principal Researcher
E: [email protected]
Opinion Research on
Elections and Public Policy
PROBOLSKY RESEARCH
23 Corporate Plaza Suite 150 Newport Beach CA 92660
Newport Beach
(949) 855-6400
San Francisco
(415) 870-8150
Washington DC
(202) 559-0270